888: Journey to Becoming a Unique Marketers with Clint White

What if everything you know about branding doesn’t have to apply to you and your business? Whether you’re a budding entrepreneur, an established small business owner, a marketing leader at a large corporation—or somewhere in-between—the traditional ideas on building a “brand“ are usually considered essential to any solid marketing strategy.

In this episode, we spoke with Clint White, Author of Tattoos, Not Brands. Innovator. Marketing guru. Fixer. Seasoned partner for important ventures that transform the status quo. Today, we discuss the branding of businesses. Clint argues that most businesses, nonprofits, social movements aren’t actually brands. They’re actually what he describes as tattoos.