Marketer of the Day with Robert Plank

Category: Archive 2: 2017

  • 261: The Entprepreneurial Mindset: Find Your Passion, Narrow Down Your Niche, and Diversify Your Income with Jason Hartman

    Jason Hartman (JasonHartman.com) is all about having that healthy entrepreneurial mindset and wants to talk to you not only about his own up’s and down’s, but the common mistakes and solutions that we all face.

    First, Jason realized early on that he loves to work and that his business actions represent his own creative expression. He also discovered that to narrow down that perfect niche, find your passion (that also results in income) and diversify so that it remains evergreen. To tackle frustrations and roadblocks, he treated himself as his own first client when it came to solving a problem and “building a better mousetrap.”

    Finally, Jason explains what drew him into the world of podcasting, as well as his number one secret about podcasting: that it’s all about the listener, and not the guest.

    Quotes:                                                                                                                                   

    “Every business starts out of somebody’s frustration with something. If it frustrates you, it probably frustrates a lot of other people too.” – Jason Hartman

    “People want someone who’s real, so I share my failures and problems on my show because I learn from them, and I want my audience to learn from me so they don’t have to make the same mistakes I did.” – Jason Hartman

    “A higher level of thinking would be to look around at what other businesses are doing and think about how you can bring that idea to your industry.” – Jason Hartman

    Takeaways:

    01:48 Real estate remains a reliable investment because land is a fundamental asset that doesn’t disappear.

    06:23 Every great business starts from solving a personal frustration in the market.

    14:15 Stop following competitors and instead look at successful strategies in other industries.

    22:25 A podcast or content show should always prioritize listener value over guest comfort.

    23:49 Consistent content creation doesn’t mean you’ll become overexposed if the content remains high quality.

    Resources

    Podcast: Play in new window | Download (Duration: 27:55 — 25.6MB) | Embed

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  • 260: Multi-Channel Marketing: Website Retargeting, Email Analytics, Social Media Traffic, and Postcard Marketing with Neil Berman

    Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing.

    He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to your staff to directly contact your visitors, and segment your list into three groups (those that don’t respond, those that are always active, and your true fans). Neil also shares the best advice he ever received about starting a business: creating a solution that is faster, better, AND cheaper than what’s out there.

    Quotes:                                                                                                                                   

    “Multichannel marketing, all connected through a single database, is really the next phase of making it on the internet.” – Neil Berman

    “The challenge in sales and marketing is the timing or urgency of the sales opportunity.” – Neil Berman

    “You can’t just set it and forget it. You have to go back in, see what’s working, see what’s not working, and adjust accordingly.” – Neil Berman

    Takeaways:

    01:57 Multi-channel marketing connects different communication platforms to boost customer engagement and sales opportunities.

    07:41 Personalized, timely follow-ups significantly increase conversion potential.

    08:58 Successful marketing requires constant analytics review and customer behavior understanding.

    14:19 Small businesses can now access advanced marketing technologies at affordable prices.

    18:13 Email remains a critical communication infrastructure, despite claims of its decline.

    Podcast: Play in new window | Download (Duration: 22:02 — 20.2MB) | Embed

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  • Paper Template: Push the Right Button, Don’t Get Bogged Down with Design and Ditch the Copywriter to Create a Website Fast

    This might make you angry… I know that it did for me back when I realized that:

    I’d spent literally years unsure about how to make a sales page and opt-in page… I was scared that my website would “look stupid” with an ugly design and some of those weird cheesy “headlines” and “sales messages”… copywriting…

    But can I tell you what happened next?

    This was before I created Paper Template. I hired someone to create a “mini-site” design for me… about 300 bucks… I had to wait a couple of weeks… it came back, and I didn’t discover until years later that the plain “white piece of paper” design (Amazon uses a plain white background, Google uses a plain white background, eBay) out-coverted the “pretty” looking website… by a long shot…

    The only thing I can figure is that visitors were pulled in MORE by the words on the screen than the “beautiful” design, huge logo and everything…

    And then… I paid a copywriter 400 dollars (an inexpensive one, this is a person who writes the persuasive text on the web page) and had to wait two more weeks for that…

    Let me tell you what happened with the copywriter. They had me fill in a 12 page questionnaire. It took me a couple of days to complete, actually. And then, the copywriter only made MINOR tweaks to the text I had entered.

    It was largely a copy and paste job. To give you an idea, one part of the questionnaire asked me to list the names of all 17 videos contained in my product. The copywriter chose to only list the 9 most exciting videos and then said… plus 12 more videos for a total of 17 videos!

    I don’t regret paying the copywriter or the graphic designer because I wouldn’t have finish the sales page anyway… but as they say… here’s what I paid for:

    Pushing button: $1
    Knowing which button to push: $399

    Now, you yourself might have paid thousands of dollars for a website design, and maybe thousands more for a copywriter…

    And I don’t think copywriters are bad… but…

    Can I give you a free copywriter? (in plugin form?)

    It’s called Paper Template.

    And it not only creates your landing pages for you (opt-in pages, sales letters, download pages, webinar replay pages, etc.) but it also:

    • allows you to do it independent of your website’s theme (let Paper Template run your whole site or create a landing page in addition to your blog)
    • has a number of designs (including that tried and tested plain white one that converts) so you can have a website where people focus on the WORDS and not just how beautiful your design is
    • has a ton of pre-built pages with the EXACT words and phrases you need to use… just customize to make it your own or delete what you won’t use (it’s easier to edit crap than air)
    • has a bunch of pre-written headlines and bullet points built right into the plugin… just click, click, click your way to a profit-pulling web page

    Check out Paper Template and discover how you can get it for 7 dollars (the quick and easy version) or 47 dollars which includes mobile responsiveness, templates, swipe file, and so much more.

  • 259: Reinvent Your Life, Culitvate Your Inner Circle, Absorb Values, and Model the Right People with Damion Lupo

    Damion Lupo says that when it comes to choosing the people you want around you, “The way they do SOMETHING is the way they do EVERYTHING.” For Damion, money is a side effect of what he does, and he’s more focused on circulation and contribution, helping others succeed financially.

    Listen in to our conversation as Damion talks about owning our own life, absorbing values, and modeling the right people (paying close attention to what’s under the hood as opposed to that external visible lifestyle). He’s got lots of life advice about everything from disconnecting digitally, to noticing/observing nature and spending time thinking about those bigger issues.

    Quotes:                                                                                                                                   

    “The way people do something is the way they do everything.” – Damion Lupo

    “Today, when I think about my goals, it’s not necessarily to make 10 times as much money this coming year; it’s to create 10 times as much impact.” – Damion Lupo

    “We have to make sure that we know what’s under the hood with people that we’re spending time with.” – Damion Lupo

    Takeaways:

    02:05 Money follows impact, not the other way around. Focus on contributing value and solving problems, and financial success will naturally follow.

    05:45 Choose your inner circle carefully, as the people around you significantly shape your values, ethics, and personal growth trajectory.

    09:56 Authenticity in business means being transparent about costs, services, and intentions, rather than manipulating client emotions.

    15:37 Develop a consistent morning routine that sets a positive tone for the entire day, prioritizing personal development and gratitude.

    20:17 Create intentional space in your schedule for stillness, disconnection from devices, and personal reflection to maintain mental clarity and prevent burnout.

    Resources

    Podcast: Play in new window | Download (Duration: 27:17 — 25.0MB) | Embed

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  • 258: End Destructive Money Habits and Regain Financial Control with Hilary Hendershott

    Do you sometimes feel that money is in control of you, or otherwise has you backed into a corner? Hilary Hendershott is a financial advisor who believes your money operating system (that limits your beliefs) is based on your first money experience.

    If there’s never enough money, you need to allow different results. Replace your beliefs with new ones, stop saying the same tired phrsaes, create a spending plan, and then follow actions that support that plan to completely change your life and outlook on money.

    Quotes:                                                                                                                                   

    “Money is a very adult concept. It’s very hard for the young human brain to grapple with. People are basically crazy about money.” – Hilary Hendershott

    “When you have a money operating system called ‘there’s never enough money,’ when money comes into your bank account, the only thing to do is get rid of it.” – Hilary Hendershott

    “Most people think they have an earning problem, but the truth in my experience is most people actually have a spending problem.” – Hilary Hendershott

    Takeaways:

    02:42 Your early money beliefs shape your financial behavior, creating a personal “money operating system” that can limit or empower your financial growth.

    12:14 Changing your financial narrative starts with deciding to transform your money story and replacing negative self-talk with empowering language.

    15:53 Practical financial health requires getting real with your numbers, creating automated systems, and separating emotions from financial decisions.

    18:35 Abundance comes from asking for more, negotiating better, and taking control of your earning and saving potential.

    20:02 Anyone can overcome financial challenges by forgiving past mistakes and taking consistent, intentional actions.

    Resources

    Podcast: Play in new window | Download (Duration: 22:17 — 20.4MB) | Embed

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  • 257: Market Your Killer Website with Exposure Ninja Tim Kitchen

    Tim Kitchen from Exposure Ninja (claim your free website review at ExposureNinja.com/review) is an expert at creating five-page sites.

    If your business needs a website, or just a website makeover, Tim’s process involves discovering your businesses core services. Each of those sub-services requires a separate page on your website. Also, every business needs a blog to answer the 20 most important questions your customers have, in the form of in-depth blog posts.

    Quotes:                                                                                                                                   

    “Modern SEO is arranging the information about your business in a way that makes Google want to rank your website highly.” – Tim Kitchen

    “Your blog is a way to get search visibility as well as a way for you to introduce your business to people who might be new to you.” – Tim Kitchen

    “The stuff that’s obvious to you might not be obvious to them. We’re not saying they’re stupid. We’re just saying they don’t know your business like you do.” – Tim Kitchen

    Takeaways:

    00:48 SEO is about arranging business information so Google wants to rank your website highly.

    09:31 Create website content by listing your top services and answering the most common customer questions using tools.

    14:17 Web designers often focus on design without understanding SEO, creating gaps in website optimization.

    19:34 Get a free, detailed website review to understand your site’s marketing potential without sales pressure.

    21:16 Improve website visibility by sharing helpful, informative content that genuinely assists potential customers.

    Resources

    Podcast: Play in new window | Download (Duration: 22:13 — 20.3MB) | Embed

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  • 256: Break the Cycle, Get Motivated and Do What Matters to Make Money

    Do you know how time seems to speed up as you get older? The solution for that is to change up your experiences and do new things to slow time back down. Get out of the usual routine.

    • Go on a trip, spend weekends off the computer, walk, run or drive. Go to the movies. (Not TV.)
    • Productivity. Shut off email, phone and Facebook, and complete four money making tasks per day. Wake up early. Drink water.
    • Anchoring. If you’re not making money at the computer, you associate computer time with “all that frustrating stuff.” Know when you’re “stuck” and leave the computer when that happens.
    • Stop resting on your laurels. You’ll never get today back, ever again. Fish before you’re hungry and don’t try to play “catch up” so often.
    • Small wins. What can make you $10 or $100 today?

    Know what questions you’re answering in your mind. Know why you’re doing what you’re doing. For example, maybe the current problem you’re trying to solve is to complete a website. Don’t worry yet about making sales or dealing with refunds. Get the website COMPLETE first.

    Sell what you sell. Membership site. Single payment. Deliver some videos that get them from point A to point B in four milestones of 60 minutes or so. Most people want beginner training.

    Quotes:                                                                                                                                   

    “Any amount of money is better than nothing. You have to start somewhere, and don’t psych yourself out before you’ve even started.” – Robert Plank

    “Figure out what question needs answering, and then you can do it. Don’t worry yet about your 1000th sale; just focus on getting a website online right now.” – Robert Plank

    “You’ll never get today back ever again. So you can look at that as sort of a depressing thing, or a reason to sort of get yourself in gear and fish before you’re hungry.” – Robert Plank

    Takeaways:

    00:09 Breaking routine and changing experiences can help slow down the perception of time passing quickly.

    05:41 Completing four specific money-making tasks daily is crucial for maintaining productivity and business growth.

    08:30 Don’t psych yourself out before starting – any amount of money earned is better than nothing.

    09:45 Focus on solving one specific problem at a time when creating a membership site or product.

    10:41 Let your paying customers guide your next product or service by listening to their needs.

    Resources

    Podcast: Play in new window | Download (Duration: 15:16 — 14.0MB) | Embed

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  • 255: The Voice of Your Dreams: Get Noticed, Serve Others, Overcome Setbacks, and Build Up Passive Income with Aaron Anastasi

    Aaron Anastasi from TheVoiceOfYourDreams.com has been on a journey from being an up-and-coming singer to a online teacher. He shares many of his success principles, including finding the joy in service, having a big “why”, skylining it, talking to a singular customer avatar, and making use of deadlines and structures.

    Quotes:                                                                                                                                   

    “We all have this voice of our dreams that calls to us, but it can be hard to hear and hard to follow when our voices of limitation are shouting so much louder.” – Aaron Anastasi

    “When I went from ‘it’s all about me’ to ‘it’s all about serving others,’ there was a big shift in my life, my focus, my level of joy, and certainly my level of income.” – Aaron Anastasi

    “It’s good enough. We can fix it later and get feedback later. Let’s just keep moving and get it done, because done is better than perfect.” – Aaron Anastasi

    Takeaways:

    02:42 Shifting focus from self-interest to serving others can dramatically improve personal and professional success.

    11:15 Perfectionism can block progress; sometimes it’s better to complete a project and improve it later.

    12:04 Structured creativity allows for more productivity and innovation than complete artistic freedom.

    14:01 Creating content with genuine intention and a desire to help others can lead to organic growth and success.

    22:07 Identifying and challenging personal limiting beliefs can unlock new opportunities and potential.

    Resources

    Podcast: Play in new window | Download (Duration: 24:45 — 22.7MB) | Embed

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  • Internet Marketing: Solve One Problem At a Time

    It really bothers me when I see people stressed out about the wrong things online (although, if you’ve been worried, it hasn’t been you fault up until this point)…

    Worried about what people will think about me or if there’s a single typo on a web page… but in five years, or even one year, will anyone even remember?

    Obsessed with having a beautiful web page or “just the right branding”… but what if I told you that those uglier websites make way more money than the pretty ones? And making more money is the point…

    Worried about refunds… make some sales first!

    Worried about running out of space or bandwidth with your web host… probably won’t happen and worry about that problem IF (a big “if”) that ever becomes an issue…

    One step (or one problem) at a time.

    • Do you have a website yet? If not, let’s fix that…
    • Do you have an opt-in page I can use to subscribe to you?
    • Do you have a sales letter with a FUNCTIONING buy button?
    • Do you have an email followup sequence? (most people are missing this one)
    • Do you consistent get people signing up and buying from you? (Traffic)

    I want to make it clear, easy, and repeatable for you in our course here: Income Machine

    P.S. “Surround yourself with only people who are going to lift you higher. Life is already filled with those who want to bring you down.” — Oprah Winfrey

  • 254: Red Zone Marketing: Make Your Marketing Exciting, Engaging, Unique, Focused, and Helpful from the Right Messaging and Branding with Maribeth Kuzmeski

    Maribeth Kuzmeski from RedZoneMarketing.com has some breaking news: most companies’ messaging sucks! They don’t have a value proposition, story, elevator speech, or anything of the sort. Instead, specialize in something specific, focus on what’s in it for your customers, model your competitors, and think about the outcomes/emotions you can provide for people.

    Quotes:                                                                                                                                   

    “Marketing isn’t working at all if nobody’s selling anything.” – Maribeth Kuzmeski

    “The key to getting someone to pay attention is more about who you work with than what you do, especially if what you do isn’t really all that compelling.” – Maribeth Kuzmeski

    “The biggest mistake in marketing is not that you’re not doing enough or spending enough; it’s that you’re not messaging yourself correctly.” – Maribeth Kuzmeski

    Takeaways:

    05:02 Craft a specific, targeted message that focuses on who you help and the outcomes you deliver, not just what you do.

    07:57 Develop multiple messaging templates tailored to different target markets and events.

    16:03 The most unique part of your business is often the people behind it, not just the product or service.

    16:53 Word-of-mouth and personal recommendations are more powerful than generic marketing efforts.

    21:56 Your marketing message should address what people want, not just what they need.

    Podcast: Play in new window | Download (Duration: 23:18 — 21.3MB) | Embed

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