Archive 2: 2017

450: Amazon Analytics and Amazon Optimization: Do E-Commerce Right, Run Your Business on Systems, and Make Data-Driven Decisions with Reed Menssa

November 29, 2017

Reed Menssa from Advanced Amazon Consulting is a successful Amazon and online physical products seller who has developed many software tools and systems to help other Amazon sellers succeed. Reed's AZoptimizer and AZanalyzer software has produced profitable results for every type of seller and can be used for any skill level. He is an expert in his field and loves to share his knowledge and experience with others to help them succeed. Reed's software and consulting businesses help increase profits substantially for thousands of online sellers, every year.

Quotes:

“Data really drives this industry a lot. You should never be guessing, because that leads to uncomfortable situations where you have to then go back and try and figure those issues out.” – Reed Menssa

“I like to own my own thing. I like to be able to run it the way I want to run it, and I like not having to rely on someone else's good graces.” – Reed Menssa

“A lot of people have great ideas, but they don't know if it's actually going to sell or not, because they don't know where to look.” – Reed Menssa

Takeaways:

02:14 Accurate data is the backbone of successful Amazon selling, eliminating guesswork and reducing potential business risks.

12:13 Comprehensive product research means analyzing entire keyword pages, not just individual competitors, to understand market dynamics.

17:20 Using precise tracking methods like the 999 trick can provide real sales numbers, moving beyond unreliable best seller ranking estimates.

21:38 Amazon product indexing is critical - if you're not indexed for specific search terms, your product won't appear in relevant searches.

22:23 Successful business growth requires systematic approaches and informed decision-making, not random experimentation.

Visit AZAnalyzer to Claim Your Free Trial, Differentiation Worksheet & 30-Minute Skype Call

Podcast: Play in new window | Download (Duration: 27:41 — 25.3MB) | Embed

449: Create Passive Income Membership Sites for Your Online Business

November 28, 2017

Quotes:

“If someone joins a course but doesn't log in and use it, and you don't give them a reason to and they're not motivated, they're not going to use your stuff.” – Robert Plank

“Find the overlap between what people are asking for and paying money for, and something you can deliver in a step-by-step, solvable, and complete format.” – Robert Plank

“Big dreams and goals are wonderful, but what's more important is hitting achievable milestones so you know your membership site is headed in the right direction.” – Robert Plank

Takeaways:

04:40 Creating a membership site isn't about complex packages or endless tips, but solving a specific problem people will pay to fix.

07:22 Design your membership site modules to give members a quick win in the first session, with clear, actionable results they can implement immediately.

12:15 Don't let technical details or perfect setup prevent you from launching your membership site - start simple and improve as you go.

16:30 Build your membership sites one at a time, focusing on making money with each project before expanding to multiple sites.

19:20 Your online business becomes more exciting and sustainable when you create sites that generate real income and provide genuine value.

Listen in to our episode to discover what you need to know about creating your membership site, keeping it simple and profitable. While you're listing, please check out this post on LinkedIn to leave a quick comment.

Leave a Like and Comment on LinkedIn

Podcast: Play in new window | Download (Duration: 21:13 — 19.4MB) | Embed

448: Stop Being the Bottleneck, Change Your Habits, Escape Scarcity Thinking and Amplify Your Success with Melanie Benson

November 27, 2017

Melanie Benson from Rapid Cash Strategies is a Profit Amplifier, and has a gift for guiding fast-paced, mission-driven entrepreneurs to thrive in their small business. Melanie can quickly identify what derails you from productivity and progress – ultimately freeing you to scale your influence and income without overwhelm.

Melanie hosts the weekly podcast, Amplify Your Success, is author of Rewired for Wealth, coauthor of Entrepreneur.com's Start Up Guide to Starting an Information Marketing Business and has her success tips featured in magazines such as American Express OPEN Forum, Bloomberg BusinessWeek, Woman's Day, Parenting Magazine, and University of Phoenix Alumni Magazine.

She is on the Executive Team for the Women Speaker's Association as well as is Council Chair for the Association of Transformational Leaders.

Quotes:

“The thought ‘I can't afford it’ is probably the single biggest bottleneck that exists. What we're doing is telling our mind that we can't. When we lead with ‘I can't afford it,’ it literally shuts our problem-solving brain down.” – Melanie Benson

“Success and comfort don't always hold hands. We have to be willing to step out on that ledge and not know how to do something in order to achieve things we've never achieved before.” – Melanie Benson

“Just because you don't know how to do something doesn't mean you shouldn't go for it.” – Melanie Benson

Takeaways:

04:50 Your mindset is the primary driver of business success, acting like a water hose that can either trickle or flow with opportunities.

11:34 Making a bold decision without knowing the entire path is more powerful than staying stuck in fear and uncertainty.

16:24 Avoiding failure can actually cause you to repeat failures by keeping you trapped in scarcity thinking instead of success energy.

20:41 Identifying your high-payoff business activity is crucial for quickly moving the income needle forward.

24:24 Building a team is essential for business growth, as you'll eventually hit a point where you cannot expand if you're working alone.

Claim Your Checklist: 10 Rapid Cash Strategies to Create a Quick Cash Infusion for Your Small Business

Podcast: Play in new window | Download (Duration: 31:24 — 28.7MB) | Embed

447: Level Up By Being a Direct Sales Troubleshooter, Amplify Your Strengths, and Scale Your Business Using the Five Sales Steps with Nathan Walker

November 24, 2017

Nathan Walker is a self-made millionaire, entrepreneur, direct sales expert, and business owner. With over 15 years of direct sales experience and business building he's changed the lives of many with his ability to 'Level Up' your life; regardless the industry!

Nathan is professionally affiliated with Brad Lea, Grant Cardone, Henry Kaminski, Akbar Sheik, and Arne Giske. He currently trains and educates sales teams within is businesses on a regular basis via calls, webinars, zoom, and live events. If Nathan is all about one thing, it’s this – Direct Sales! At the young age of 33, he’s built a few multi-million dollar companies all based around one thing, selling; more specifically selling in the home!

Along with that, he has several success stories under his belt. Success stories like Corey who was making $8.00 an hour at a Weber grill factory, and will now make over $200k this year alone. This is all due to Nathan’s sales process, and training. Stories like that is Nathan’s real passion in life.

Quotes:

“You've got to sell people on what they care about, not what you care about.” – Nathan Walker

“If they don't like me, don't trust me, or don't respect me, they're not going to do business with me. I could have the best product in the world, but if I don't like you—or if there's something missing—I'm probably not going to do business with you.” – Nathan Walker

“There's a lot of money going around in this world. There's a lot of opportunity in this world, and you get one shot. Your days are numbered, whether we want to admit it or not.” – Nathan Walker

Takeaways:

05:04 Focus on solving real customer problems they actually care about, not just pushing your product features.

11:20 Build sales teams around individual strengths instead of trying to make everyone a well-rounded performer.

20:24 Ask targeted questions to understand what specific problems matter most to the customer before presenting solutions.

25:02 Create a clear, step-by-step sales process that guides customers logically from initial contact to final purchase.

30:48 Maximize your potential and opportunities because life is short and you only get one chance to go all out.

Podcast: Play in new window | Download (Duration: 33:38 — 30.8MB) | Embed

446: Attend the Right Networking Events, Lay the Groundwork for Better Joint Ventures, Land Clients, Become a Connector, and Follow Up with Lori Saitz

November 23, 2017

Lori Saitz from ZenRabbit started life as an extremely shy child. Her report cards regularly included, “Lori is very bright but she needs to learn how to speak up in class.” - Lori Saitz (pronounced Sites) has become a nationally recognized marketing expert, master networker and relationship-builder.

In 2003, she launched Zen Rabbit Baking Company and introduced the world to The Gratitude Cookie. In order to build that company, she had to overcome her hesitancy to talk to strangers, and learn how to network effectively to find clients and referral sources. Today, as a networking strategy coach and speaker, she works with quiet people on getting past the fear of networking, managing their energy, and feeling more comfortable connecting, so they can find success.

Her services are in demand by consultants, entrepreneurs, business owners, and business professionals who need to figure out which networking events are worth going to so they’re not wasting hundreds of dollars; what to say once they’re there so they don’t look foolish; and how to follow up afterward so their efforts aren’t wasted.

Quotes:

“We're naturally attuned to storytelling. Storytelling goes back centuries in human history. The storytelling part really cements and makes you more memorable.” – Lori Saitz

“Follow-up is the most important part. Where most people fall down is in the follow-up, because we all have the best of intentions.” – Lori Saitz

“If you can take control and make it more interesting by asking better questions of your conversational partners, it becomes easier and more enjoyable.” – Lori Saitz

Takeaways:

05:50 Strategic networking means choosing events with the right people, not attending every possible gathering.

06:32 Managing personal energy is crucial when attending networking events, especially for introverted professionals.

10:28 Preparing a clear, concise answer to "What do you do?" helps quiet professionals feel more confident and memorable.

17:01 Asking thoughtful, interesting questions transforms surface-level conversations into meaningful professional interactions.

25:36 Follow-up is the most critical part of networking, and setting specific calendar time for post-event communication ensures connections aren't lost.

Resources

Zen Rabbit: Networking Strategies for Quiet People (Website)
Lori Saitz (LinkedIn)
Lori Saitz (Twitter)
Highrise HQ (Client Relationship Management tool)
Insightly (Site)

Podcast: Play in new window | Download (Duration: 37:36 — 34.4MB) | Embed

445: Online Entrepreneurs: Re-Frame Your Struggles, Stress & Failures of the Past to Create Everything You Want in the Present

November 22, 2017

Let's talk for a second about past failures, stress, and how to use the mistake of the past to get the future you want, as you listen in today's episode.

Quotes:

“Far too many people wait until it's too late to take any sort of action, and then they wish they had taken that action one to ten years ago.” – Robert Plank

“Many struggling internet marketers are currently having trouble with being spread too thin—too many projects, no deadlines, no sense of urgency, and no focus.” – Robert Plank

“Failure is the opportunity to begin again more intelligently.” – Robert Plank

Takeaways:

00:45 Your current struggles and frustrations will become fond memories when viewed from a future perspective.

01:30 Taking calculated risks is more valuable than playing it safe and never attempting anything meaningful.

02:15 Most people underestimate what they can accomplish in a decade by being too cautious in the short term.

02:45 Simple online business success requires focusing on three core elements: lead capture, offers, and traffic.

03:20 Half-done projects and scattered efforts prevent entrepreneurs from creating a functional online business.

Leave Us a Quick Like & Comment on LinkedIn

Podcast: Play in new window | Download (Duration: 6:57 — 6.4MB) | Embed

444: Just Do One Push-Up: Get Yourself Out There and Stream Live on Facebook

November 20, 2017

Have you heard that you "need to take massive action" but you don't quite know how to get started? Do you find yourself overwhelmed, sometimes backsliding or struggling to stay consistent? If so, this is the most important podcast you'll listen to today. Listen below and when you're done, leave us a quick like and a comment over on LinkedIn.

Quotes:

“A year from now, everything you're stressing about won't even matter.” – Robert Plank

“Stop being afraid of what could go wrong and start being positive about what could go right.” – Robert Plank

“Life is not fair, and you don't want it to be fair. Fair means average—one step below good, and even one step above poor.” – Robert Plank

Takeaways:

00:05 Small, consistent actions can transform your life, even if you start with just one push-up.

01:25 Fear and overthinking prevent most people from taking the first step towards their goals.

02:15 Success comes from being proactive and taking risks, not from waiting for perfect conditions.

03:45 Incremental improvement beats waiting for the perfect moment to start.

04:35 Envy and regret are poor substitutes for actual action and personal growth.

Visit the "One Push Up" Article on LinkedIn & Leave a Quick Comment

Podcast: Play in new window | Download (Duration: 6:00 — 5.5MB) | Embed

443: Take More (Fast) Action, Follow-Through and Be Consistent Daily: How I Wrote a Book in a Day and Got Married in a Day

November 17, 2017

I got married today, Friday, November 17th, 2017. We hadn't planned it, just woke up and decided to knock it out today. I've also done the same thing with my business in several cases, most notably having an idea for a book in the morning and getting it published that afternoon. Listen to the story and if you'd like to leave a comment or "like", check out this post on LinkedIn.

Quotes:

“20 years from now, you'll be more disappointed about the things you didn't do than the things you did do.” – Robert Plank

“You should be committed to your outcome, but flexible in your results.” – Robert Plank

“Develop a habit of consistent completion, and you get instant gratification. You set yourself up for future patterns of turning ideas into reality.” – Robert Plank

Takeaways:

04:40 Fast action and consistent daily effort can transform your biggest dreams into immediate reality.

07:15 Breaking complex goals into smaller, manageable steps reduces anxiety and increases the likelihood of success.

08:30 Don't let perfect details stop you from starting - the first step is more important than having every single thing planned out.

09:20 Setting SMART goals with specific timelines helps you move from idea to execution quickly.

10:10 Developing a habit of instant completion creates powerful patterns of turning thoughts into tangible results.

Visit This Article on LinkedIn to Leave a Quick Comment

Podcast: Play in new window | Download (Duration: 16:15 — 14.9MB) | Embed

442: Masterminds: The Secret Shortcut to Success, Focus, Clarity, Speed, and Action with Charlene Burke

November 15, 2017

Charlene Burke says that you shouldn't go it alone when it comes to your online business, so she founded Search by Burke. Charlene believes that a mastermind group is "the secret shortcut to success" and is an information professional and mastermind group expert, with a background in marketing and engineering. She provides small and medium sized businesses with research that answers their questions about market opportunities, industry trends, and what's working for their competitors.

We discuss the importance of you joining a mastermind, types of masterminds to join, what to avoid when you join one, and how to get the most from them.

Quotes:

“A mastermind group is designed to help you navigate through challenges using the collective intelligence of others.” – Charlene Burke

“If you are the one who caused your problem, and you are the one who has decided to come up with the answer, you are using the same thoughts and brain that actually caused the problem.” – Charlene Burke

“You can't be a taker. You can't just sit in on a group to check it out.” – Charlene Burke

Takeaways:

01:50 Mastermind groups are powerful tools for solving business challenges through collective intelligence and peer support.

10:25 Successful mastermind participation requires giving as much value as you receive, not just taking advice.

21:56 A strong group leader is crucial for maintaining group health, resolving conflicts, and ensuring productive discussions.

23:03 Joining a mastermind can help introverted professionals improve communication skills and build confidence.

29:45 When selecting a mastermind group, ask detailed questions about group structure, expectations, and conflict resolution.

Resources

Search By Burke (Website)
Charlene Burke (LinkedIn)
No More Sabotage: Developing Your Success Mindset (Book)

Podcast: Play in new window | Download (Duration: 35:05 — 32.1MB) | Embed

441: Website Optimization, A/B Split Testing and Heatmaps: How to Double Your Customers, Sales and Profits with Conversion Fanatic Justin Christianson

November 14, 2017

Justin Christianson is the #1 bestselling author of Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing.

Podcast: Play in new window | Download (Duration: 28:15 — 25.9MB) | Embed

The book is based on years of experience running thousands of split tests on hundreds of campaigns and is the definitive guide to getting more out of your marketing efforts. It's designed to help you find and test breakthrough marketing ideas faster and more adeptly than your competition can keep up with, so you convert more website visitors into paying customers faster and at a lower cost than they can.

He's the co-founder and President of Conversion Fanatics, a full service Conversion rate optimization company, member of the Forbes Agency council as well as the host of the weekly marketing podcast, CMO Roundtable. We talk today about Justin and his team's strategy, process, and mindset when it comes to increasing conversions, improving the website visitor experience, decreasing ad costs, and skyrocketing clicks & sales.

Quotes:

“At the end of the day, it doesn't matter what you or I think of the website—it matters what the visitors think, because they're the ones who are your customers or potential customers.” – Justin Christianson

“The only way to really get and keep a competitive advantage is to constantly be testing to try to beat your high score.” – Justin Christianson

“Optimization never stops, because markets are constantly changing and evolving.” – Justin Christianson

Takeaways:

04:18 Always test website changes scientifically instead of making assumptions about what might improve conversions.

07:18 Companies need at least 30,000 monthly unique visitors to conduct meaningful A/B testing effectively.

12:09 Optimization is an ongoing process that requires constant analysis and adaptation to changing market conditions.

20:07 Focus on customer benefits rather than just listing product features when marketing.

27:04 Don't give up on testing and optimization efforts too quickly - patience and persistence are key to discovering significant improvements.

Resources

Podcast: Play in new window | Download (Duration: 28:15 — 25.9MB) | Embed

440: Meditation, Journaling, and Gratitude: Tap Into the Three Habits for High Performance State of Flow with Enthusiastic Clay Green

November 13, 2017

Clay Green, speaker, trainer, and expert. What do you want to do better, in both your business and your life? What ever that "thing" is, Clay can help you apply high performance principles to achieve, excel, and get more out of life. To break the usual destructive patterns blocking your way, have self-awareness and move forward, you need to apply the three fundamental principles: meditation (2-5 minutes a day), journaling, and gratitude.

Podcast: Play in new window | Download (Duration: 42:08 — 96.4MB) | Embed

We also talk about getting into the flow state and its four stages:

struggle: where you're focused on a problem
release: get away from the problem and take a break
flow: get inspired
recovery: coming back to reality

Quotes:

“You cannot stay in a state of flow 24/7—you can't, because your body is burning energy. You have to fuel, you have to rest, and your brain has to recover.” – Clay Green

“Control your mind so that you can control your day.” – Clay Green

“My first and most important lesson that I teach people is: think—do not react.” – Clay Green

Takeaways:

02:31 High-performance habits like meditation, journaling, and gratitude form a foundational framework for personal and professional success.

13:02 Breaking complex goals into manageable daily practices helps overcome mental barriers and achieve long-term transformation.

22:21 The state of flow can be intentionally accessed through specific habits, allowing for heightened productivity and creativity without extreme risks.

32:41 Meditation is a powerful tool for controlling your mind and improving daily performance, requiring just 2-5 minutes of consistent practice.

38:56 Entrepreneurs often get stuck by reacting emotionally instead of thoughtfully processing challenges, which blocks their potential for growth.

Resources

Clay Green (Official Site)
Clay Green (LinkedIn)
Custom Mastermind (Site)
Stealing Fire by Steven Kotler (Book)
The Rise of Superman by Steven Kotler (Book)
High Performance Habits by Brendon Burchard (Book)
Relaxation One (app)
Insight Timer (app)
Headspace (app)

Podcast: Play in new window | Download (Duration: 42:08 — 96.4MB) | Embed

439: Grow Your Business Using Project Management Software, Systems, Flow, Documentation and Troubleshooting with Bryan Weinert

November 10, 2017

As the Founding Partner of Incipient, Bryan Weinert oversees product strategy, implementation, and client relations while spearheading an adept team that is determined to push the envelope in custom software technology. From funded startups to large-scale enterprise solutions in finance, healthcare, pharmaceutical, and supply chain management industries, his foolproof solutions have benefited a wide range of clientele.

Quotes:

“As humans, we're all creatures of habit—especially when those habits are bringing good returns. But just because you're getting a return doesn't mean it's the return you should be getting.” – Bryan Weinert

“Reflection is key in any business for any business owner on a monthly basis. You should have processes that allow you to reflect on your progress.” – Bryan Weinert

“It's always easier for someone on the outside, with no preconceived expectations, to offer advice than for anyone involved who might just want to tell you what you want to hear.” – Bryan Weinert

Takeaways:

04:19 Prioritize scalable processes that can grow with your business without requiring complete system overhauls.

08:30 Build a knowledge database that captures recurring problems and their solutions to improve customer service and team efficiency.

12:54 Document your business processes to uncover hidden inefficiencies and create opportunities for technological improvement.

14:43 Seek outside perspectives to identify blind spots in your current business workflows and communication strategies.

15:30 Focus on time-consuming tasks as the primary starting point for business optimization and automation.

Resources

Incipient (Product Growth Company)
Incipient (Twitter)
Bryan Weinert (LinkedIn)

Podcast: Play in new window | Download (Duration: 22:34 — 51.7MB) | Embed

438: Be of Service and Value to Others: How to Network, Build Loyalty, Develop Relationships, and Express Gratitude with Meredith Bell

November 9, 2017

Meredith Bell has been an entrepreneur since 1982, and she's an expert in helping companies develop the people side of their business. Meredith is co-founder and President of Performance Support Systems, a global software company based in Virginia. Their products are used by leadership coaches and consultants as well as internal learning and development professionals to help managers become more effective leaders.

One of Meredith strengths is building strong relationships. She and her business partners have worked together for 25 years, and many of their clients and resellers have done business with them for 20 years. She understands what’s required to build the loyalty and commitment that lead to repeat business and referrals, and we talk today about how to help others, follow up, and actively listen to make sales easy again.

Quotes:

“The more I give, the more comes back to me.” – Meredith Bell

“Most people don't have enough others in their lives who show a genuine interest in who they are, what they're doing, and what's important to them.” – Meredith Bell

“When your attitude is focused on serving and being helpful, it makes a huge difference in the response you get.” – Meredith Bell

Takeaways:

02:29 Effective leadership hinges on clear communication, active listening, and genuine appreciation of team members.

11:07 Reaching out to authors, experts, or professionals can create unexpected opportunities through genuine curiosity and support.

17:51 Building strong relationships requires a mindset of serving others and finding ways to help them without expecting immediate returns.

24:57 Most people lack meaningful connections, so showing authentic interest in someone's work can create lasting professional relationships.

27:13 Expressing gratitude and providing small, thoughtful gestures can significantly impact professional interactions.

Resources

Podcast: Play in new window | Download (Duration: 34:23 — 78.7MB) | Embed

437: Fulcrum Investing and the State of Logic: How to Stand Out, Get Noticed, Build the Right Team, and Make Great Decisions with Kevin Van Eekeren

November 8, 2017

Kevin Van Eekeren started his career as a logistic officer for a SWAT team, which gave him insight into the criminal justice world, and he soon found that through training SWAT teams better he could reduce the use of force while bettering the national security of our country. Fulcrum Tactical was born out of that idea, and within 18 months he expanded it from a charity to a for-profit company. He started investing in startups on the side but focused on Fulcrum Tactical and his new venture, Fulcrum Farms a sustainable farm producing high-quality meat and eggs for families and restaurants in the Chicagoland area. After six years Kevin sold Fulcrum Tactical and moved on to investing in startups full-time by starting Fulcrum Investing. Kevin spends his free time co-hosting The State of Logic Podcast and has also continued his passion for farming.

Quotes:

“While we never want to hurt anyone's feelings, it's also important to give people our honest assessment of the possible ability for success of an idea or a company.” – Kevin Van Eekeren

“It is the investor's job to call an ugly baby an ugly baby when necessary, in order to be the best person you can be for that entrepreneur.” – Kevin Van Eekeren

“The CEO cannot be working in the business. He has to be working on the business.” – Kevin Van Eekeren

Takeaways:

03:12 Media and information sources often prioritize sensationalism over truth, making critical thinking and fact-checking essential.

06:33 Quick, honest feedback is more valuable to entrepreneurs than prolonged, sugar-coated responses.

09:18 Startup success depends more on the quality of the founding team than the specific industry or product.

09:49 Successful investing requires a rigorous, objective process that removes personal bias and focuses on the entrepreneur's potential.

15:00 Building a business means focusing on the big picture strategy while empowering a skilled team to handle execution details.

Resources

The State of Logic (Podcast)
Fulcrum Investing (Website)
Kevin Van Eekeren (LinkedIn)

Podcast: Play in new window | Download (Duration: 20:47 — 47.6MB) | Embed

436: Speaker Fulfillment Services: Avoid the Usual Mistakes Authors Make and Discover the ABCs of Selling Physical Products at Live Events with Bret Ridgway

November 7, 2017

Bret Ridgway is co-founder of Speaker Fulfillment Services, a company that works for speakers, authors and information marketers. His unique, behind-the-scenes perspective allows him to see what is working and not working in the industry. He is the author of 5 books in the niche, including the Amazon bestseller "Mistakes Authors Make" and most recently "The ABCs of Speaking." He stops by to tell us what we need to know about selling products from stage at events, what's working now, and what physical products we should be creating and selling in our businesses.

Quotes:

“It's really all about relationships. I mean, the people you know—when you get out to live events and meet others—you just never know where it's going to lead.” – Bret Ridgway

“Consumption is what it's all about. If you can't get them to read your book, watch your video, or listen to your podcast, the chance of them coming back to you for other products and services is almost nil.” – Bret Ridgway

“A good seller can make a lot more money selling at the back of the room than by getting paid for a keynote speech.” – Bret Ridgway

Takeaways:

01:07 Event selling strategies have shifted from pure pitch fests to more balanced content and sales approaches.

10:21 Successful speakers create multi-modal learning experiences that cater to different learning styles and preferences.

12:47 Physical products remain crucial in marketing, even in a digital world, as they provide tangible value and credibility to customers.

16:41 Offering personal access or coaching can significantly increase the perceived value and pricing of your products.

20:16 Books should be strategic marketing tools that guide readers to additional products and services, not just standalone revenue generators.

Resources

Speaker Fulfillment Services (Official Site)
Mistakes Authors Make (Book)
The ABCs of Speaking (Book)
View from the Back (Book)

Podcast: Play in new window | Download (Duration: 25:16 — 23.1MB) | Embed

435: The Art of Kickstarter Crowdsourcing: Build Brand Awareness and Launch a Campaign to Get Funding for Your Business Idea with Roy Morejon

November 6, 2017

Roy Morejon is the president of Enventys Partners and host of the Art of the Kickstart podcast. . With over 20 years of experience in marketing services for B2B and B2C clients, Roy has become an expert in digital strategy, search marketing, and crowdfunding. He is the host of "Art of the Kickstart" podcast, where he shares insights about entrepreneurship and product launches. Roy's company is recognized as the world's first vertically integrated product development and crowdfunding digital marketing agency, helping entrepreneurs transform their ideas from initial sketches to market-ready products.

Quotes:

“We take brands from nothing to something. We're building out their brand, writing their story, and handling their social for them. These are entrepreneurs—they're makers. They know what the product is and how to make it, but they don't always know how to speak to their consumers.” – Roy Morejon

“The work you do before the campaign leads to almost 90% of the success after launch. The pre-campaign phase is critical to the overall success of getting a product out there and getting people excited about it.” – Roy Morejon

“We fail upwards. We gain insights, grow a community, a group of people who are passionate about the product we're launching.” – Roy Morejon

Takeaways:

04:40 Pre-campaign work drives 90% of a Kickstarter campaign's success, making early preparation critical for product launch.

11:20 Kickstarter offers entrepreneurs a unique platform to test product ideas and get direct customer feedback before full production.

17:50 Successful crowdfunding requires building anticipation, creating excitement, and generating a groundswell of interest before launching.

20:10 Not every campaign will succeed, but each attempt provides valuable insights and helps build a community around the product.

22:30 Hardware products, fashion, and design categories tend to perform best in crowdfunding platforms.

Podcast: Play in new window | Download (Duration: 26:56 — 24.7MB) | Embed

434: Virtual Assistant Secrets: Focus on Growing Your Business and Build a Team That Runs on Autopilot with Andrea Rozman

November 3, 2017

Andrea Rozman from Your Gal Friday stepped out of the corporate IT and project management world ten years ago, and into small business where she works with people from all backgrounds – lawyers, digital marketers, business coaches, investment bankers and more. Andrea and her team of virtual assistants help relieve the stress of business ownership by doing all the odds and ends tasks needed so entrepreneurs and small business owners can focus on growing their businesses.

Quotes:

“Hiring a virtual assistant is a tough task. It's something that shouldn't be taken lightly.” – Andrea Rozman

“You have to be able to release tasks so you can focus on growing your business. You don't need to be answering the phone just to tell someone what your business hours are.” – Andrea Rozman

“If you're going to consider hiring a virtual assistant, start early—start early on and think about what you want them to do.” – Andrea Rozman

Takeaways:

04:34 Hiring a virtual assistant isn't just about cutting costs, but about freeing up your time to focus on growing your core business.

16:12 Start planning for a virtual assistant before you're desperate, giving yourself time to find the right match for your specific needs.

18:31 Trust is crucial when working with virtual assistants, but can be built through careful screening, background checks, and starting with small tasks.

22:33 The right virtual assistant becomes an integral part of your business, potentially working with you for years and understanding your operations deeply.

26:21 Virtual assistants can handle a wide range of tasks, from simple email management to complex project coordination, tailored to your specific business requirements.

Visit Your Gal Friday

Podcast: Play in new window | Download (Duration: 32:40 — 29.9MB) | Embed

433: Improve Your Productivity and Enhance Your Sales Goals with Business Rehabilitator Maya Harrison

November 2, 2017

Maya Harrison from Wedding Consultant Services is a well known consultant for corporate executives who need to improve productivity and enhance sales goals. She has been featured on tv shows like "Get Your Face On The Air" and on major podcasts for small biz owners. Maya Harrison has years of experience in the consulting industry and because of her proven results her clients refer to her as the "Biz Rehabilitator.

Quotes:

“Recent statistics show that the average worker is disconnected from their job. They're not engaged, which reduces overall employee morale for the company because there's no motivation on their part.” – Maya Harrison

“Most companies are still behind the times. They're still using old practices, old policies, and old work ethics.” – Maya Harrison

“Flexibility is key. If companies would adopt mobile and digital data processes in their working environment, it would lead to more engaged employees.” – Maya Harrison

Takeaways:

04:40 Modern workers want flexibility, digital processes, and the ability to work remotely to stay engaged and motivated.

07:20 Before starting a new business, research multiple potential industries and understand what each role truly involves.

11:30 Creating a successful business means focusing on work you enjoy and finding help for tasks you don't like.

17:10 Don't assume career advancement is possible; ask questions early and understand your actual growth potential within a company.

20:25 Promoting yourself through interviews, web shows, and professional platforms can significantly increase your business visibility.

Podcast: Play in new window | Download (Duration: 28:19 — 25.9MB) | Embed

432: Close More Deals and 10X Your Revenue with Sales Coach Jim Brown

November 1, 2017

Jim Brown has led two companies from $1 million to more than $10 million, and one from $1 million to $0. He now Hosts the SalesTuners podcast, and trains entrepreneurs who don't realize they're the VP of Sales how to 10x their revenue using a step-by-step sales formula. We talk today about Jim's monkey's paw evaluation concept, and how he turns cold call prospecting into discovery calls, then proposals.

Quotes:

“You will never get anything in life that you don't ask for. So start asking.” – Jim Brown

“A discipline is something I force myself to do because I know it's the right thing to do. A habit is something I do just because it feels natural.” – Jim Brown

“If people are willing to take money out of their pocket and give it to you, that's when you know you're working in a B2B setting.” – Jim Brown

Takeaways:

05:41 Breaking big sales goals into small, daily actionable steps makes massive revenue targets feel achievable and less overwhelming.

11:15 Testing different messaging in small call batches helps quickly identify what works and what needs improvement in your sales approach.

19:30 Cold calling isn't about hard selling, but about creating genuine conversation and understanding potential customer pain points.

23:20 Creating scarcity by scheduling discovery calls weeks out signals confidence and increases perceived value of your services.

Resources

Sales Roadmap (Free Gift)
Sales Tuners (Weekly Podcast)
Jim Brown (Twitter)
Email Jim: jim@salestuners.com

Podcast: Play in new window | Download (Duration: 30:27 — 27.9MB) | Embed

431: Bridge the Gap Between Success and Relationships: Harness Your Inner Hero and Shift Your Thinking with Optimal Life Coach Laura Long

October 31, 2017

Laura Long is passionate about her business as a Life Coach, Energy Worker, and Teacher, however it does not define her, complete her or even drive her. That's been the download message from the universe that's been deleted a few times until it went into her hard drive so to speak. Now the power of "being" drives her more than the power of "doing", and doing and doing. From her own experiences - Laura works with open-minded driven professionals who’ve had success yet still feel there's something missing, and who are ready to bridge that gap between their outer success and their inner peace and relationship success.

Quotes:

“We have an external world, yet we often fail to recognize or align it with our internal world, leaving us constantly reliant on external influences.” – Laura Long

“If you can write down your goal, aspiration, or desire with the greatest possible clarity, you will have a greater chance of achieving it.” – Laura Long

“Our human body and mind are designed to allow us to experience ease. If we anticipate pain, we will naturally resist it.” – Laura Long

Takeaways:

06:26 External success means nothing if you're not aligned with your inner self and true values.

08:47 Breathing and meditation are powerful tools for understanding and stabilizing your inner emotional landscape.

14:29 Writing down goals with clarity significantly increases the probability of achieving them.

17:37 Building inner "muscles" through consistent practice helps you handle real-world challenges more effectively.

18:37 Resistance to change is a natural human response rooted in our body's protective chemistry.

Visit Laura's Site and Schedule a Call

Podcast: Play in new window | Download (Duration: 27:44 — 25.4MB) | Embed

430: Live the Focused Driven Lifestyle: Remove Distractions, Set Profitable Priorities, Get More Organized and Be Intentional with Lyman Montgomery

October 30, 2017

Lyman Montgomery from Focused Driven Lifestyle missed out on some great business opportunities due to a lack of focus. He faced many setbacks until he decided to do something different. He learned to clear his mind and focus his energies on eliminating his debilitating beliefs and within a few weeks, he saw dramatic results; that was over twelve years ago.

The key to his success was having a life coach and learning how to build a long-term relationship that balanced work and family. He also helps others to recognize the difference between life counseling (uncovering emotional issues) and personal coaching. Life Coaching, Relationship Coaching, Wellness Coaching, and Career Coaching are designed to help you develop a plan to achieve focused-driven results.

Quotes:

“Never confuse activity with accomplishment. Just because you're busy doesn't mean you've accomplished anything.” – Lyman Montgomery

“If you fail, fall forward, push yourself back up—even if you have to crawl—but keep moving toward your destiny and never stop.” – Lyman Montgomery

“It's okay to make mistakes, but make sure to learn from them and grow because of them.” – Lyman Montgomery

Takeaways:

00:02 Breaking digital addiction requires setting clear family communication boundaries and creating phone-free zones.

09:39 Being physically present isn't the same as being psychologically present with your family or team.

17:13 Productivity isn't about completing 50 half-done tasks, but focusing on 2-3 meaningful accomplishments.

20:19 Implement a structured approach to task management using simple, actionable steps like the TURBO method.

24:03 Failure is not final - learn to fail forward by growing from mistakes and continuously moving toward your goals.

Resources

Focused-Driven Lifestyle (Book)
Focused-Driven Lifestyle (Official Site)
Lyman Montgomery (Twitter)

Podcast: Play in new window | Download (Duration: 27:14 — 24.9MB) | Embed

429: Lead the Way to Better Perspective, Success and Authenticity to Overcome Any Obstacle with Keynote Speaker Robb Holman

October 27, 2017

Robb Holman is an internationally recognized leadership expert, executive coach, keynote speaker, and author who has a heart for authentic relationships and a true talent for equipping people with the skills and the knowledge necessary for their success.

With passion and exuberance, Robb’s dynamic teaching style has successfully led countless business owners, executives, and leaders through his exclusive and proprietary method of Inside Out Leadership Coaching. In helping his clients learn how to connect with their unique life’s purpose, they are finding success in a way they never expected - from the inside out!

As a lifelong serial entrepreneur, Robb has founded numerous, highly influential organizations, both for-profit, as well as non-profit. His current endeavor is as founder and CEO of Holman International, a global leadership consultancy revolutionizing the way business leaders operate.

Quotes:

“The better we get to know ourselves, the more we can lead from that place. This allows us to lead with confidence and practice what we preach.” – Robb Holman

“If we begin to build a foundation in our lives by being intentional and consistent in maintaining a higher perspective, it can make all the difference.” – Robb Holman

“Everything always comes back to purpose. Knowing who you are will help you define why you are here and why your business ultimately exists.” – Robb Holman

Takeaways:

03:23 Personal leadership starts with understanding yourself deeply before trying to lead others.

05:36 Your daily mindset and perspective can transform challenges into opportunities for growth.

09:42 Success isn't about hitting financial targets, but about the meaningful impact you create in people's lives.

10:48 Comparing yourself to others drains energy and prevents you from discovering your unique strengths.

24:58 Practicing daily gratitude can fundamentally shift how you view yourself and the world around you.

Resources

Robb Holman (Official Site)
Lead the Way (Book)
Robb Holman (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:03 — 24.8MB) | Embed

428: Practice Being Happy and Choose to Be Happy to Discover the Opportunities, Possibilities and Solutions You Deserve with Happiness and Success Coach Vernon Brown

October 26, 2017

Vernon Brown, happiness coach and speaker, has successfully coached over 10,000 people in the last 4 years and is not slowing down. He is focused on solutions and not problems, finding your happi gets you more clear, conscious and intentional. He's direct, fun and engaging as he coaches his clients to greater heights and happiness face to face or virtually, there is never any excuse why you can not be happier in any phase of your life. What's your happi?

Quotes:

“Happiness is not about constantly walking around with a smile on your face, but about understanding that, regardless of the circumstances, you have options, opportunities, possibilities, and solutions.” – Vernon Brown

“Your brain is designed to keep you alive. It is not designed to keep you happy.” – Vernon Brown

“Success becomes something to manage. If you achieve significant success, you'll need to maintain it, and that alone can make people very fearful.” – Vernon Brown

Takeaways:

04:44 Happiness is a deliberate choice you make, not something that happens by accident.

11:14 Writing down your goals and desires creates clarity and commitment to your personal happiness.

17:10 Changing your mental channel through music, exercise, or other activities can help silence your inner critic.

19:12 Conquering negativity frees up mental space to be more productive and successful.

22:10 Entrepreneurs should focus on being productive, not just busy, by simplifying their to-do lists.

Visit "What's Your Happi" to Claim Your Free Discovery Session with Vernon

Podcast: Play in new window | Download (Duration: 24:51 — 22.7MB) | Embed

427: Think About Money Differently, Build Cashflow, and Optimize Like a Millionaire with Chris Miles

October 25, 2017

Chris Miles, the Cash Flow Expert and financial advocate for the entrepreneur, is a leading authority teaching entrepreneurs and professionals how to quickly free up and create cash flow TODAY spending time doing what they love most! He's an author and podcast host of the Chris Miles Money Show, and been featured in US News, CNN Money, Entrepreneur on Fire, and has a high reputation with his company, Money Ripples, getting his clients fast, life-altering financial results. In fact, his clients have increased their cash flow by over $100 Million in the last 7 years.

Quotes:

“If you engage in activities outside of your business that you love, they should be things you truly enjoy, regardless of whether they make you money or not.” – Chris Miles

“The highest-risk choices are often what most people do, such as putting your money into mutual funds and similar investments. That is likely the easiest path to guaranteed failure.” – Chris Miles

“If you want to elevate your money and your business, you need to elevate your team as well. You can't keep the same old people and expect to grow, as they may hold you back.” – Chris Miles

Takeaways:

07:54 Your business should be your primary investment and economic generator.

08:22 Cash flow creates options, and options create freedom for entrepreneurs.

10:32 Always seek financial strategies that provide immediate cash flow, not just long-term accumulation.

14:39 Traditional financial advice often fails; successful investors think differently about money.

19:52 Focus on creating multiple income streams instead of just saving money.

Resources

Money Ripples (official site)
The Chris Miles Money Show (podcast)
Money Ripples (Facebook page)

Podcast: Play in new window | Download (Duration: 30:56 — 28.3MB) | Embed

426: Get Stuff Done, Develop Your Team, Get Out More, and Scale with Advertising Professional Mike Arce

October 24, 2017

Mike Arce is the host of the top fitness business video podcast, The GSD Show. He is also the founder and CEO of Loud Rumor, a 7-figure advertising agency for small businesses in the fitness and wellness space. Mike has helped over 25 major brands like Orangetheory Fitness and his agency has worked with over 457 fitness and wellness companies throughout the world. As a husband and father of 4, he's created the time to do all of this while traveling to speak at many events across the country over the last 2 years.

Quotes:

“They do what they see you do. You can tell them all this stuff, but they don't do what you tell them—they do what they see you do.” – Mike Arce

“You want to be great, you want to study great people. It's as simple as that.” – Mike Arce

“You want to build your business as if you're going to sell it to someone else, and you're not going to be a part of it, and it's going to be just as valuable without you.” – Mike Arce

Takeaways:

03:32 90% of business success comes from understanding core business principles, not getting lost in industry-specific technical details.

07:33 Developing and empowering team members allows you to focus on high-level business strategy and personal growth.

11:50 Children learn more from watching what you do, not just from what you tell them to do.

20:25 Continuous learning and education are critical for business growth, especially reading books and attending conferences.

27:39 Build your business as if you're going to sell it, making it valuable and functional without your direct involvement.

Resources

Mike Arce (official site)
The GSD Show (podcast)
Loud Rumor (agency)
Tools of Titans by Tim Ferriss
Scaling Up by Verne Harnish
The E-Myth Revisited by Michael Gerber

Podcast: Play in new window | Download (Duration: 29:44 — 27.2MB) | Embed

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