Archive 4: 2020-2023
976: Zenlytic: AI GPT Powered Business Intelligence with Colin Dougherty
Using innovative marketing ideas is very important in the current business landscape. It gives your business a competitive advantage in a crowded marketplace. Creative marketing can engage your target audience better, possibly leading to stronger customer loyalty. What’s more, it helps you adapt to changing consumer trends and technologies, keeping your brand up to date.
Colin Dougherty is the Director of Marketing at Zenlytic, a cutting-edge software company that offers businesses robust data insights that empower them to enhance decision-making and reach their objectives more effectively. His expertise in marketing allows him to craft highly effective campaigns that deliver substantial results. Today, Colin will talk about data warehousing, leveraging data effectively, and various strategies for growing and selling companies. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 21:21 — 29.5MB) | Embed
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975: The Psychology of Sales and Negotiations: Build A Successful Scalable Business with Dropout Multi-Millionaire Brian Will
Building a successful business depends a lot on strategic approaches aimed at enhancing its overall value. Some strategies involve fostering a strong customer base through exceptional service and consistent quality of your products. Efficient operations and good financial management are also vital for stability and growth. Lastly, the ability to adapt in the face of market shifts and a skilled, motivated workforce are fundamental for long-term success.
Brian Will is an industry expert in sales and management consulting. He is also a bestselling author with his books titled "The Dropout Multi-Millionaire" and "NO... The Psychology of Sales and Negotiations” which have both achieved recognition in both the Wall Street Journal and USA Today. Today, Brian will talk about the intricacies of building successful businesses, uncovering the reasons behind business failures, and exploring strategies to enhance the value of your business, and much more so stay tuned!
Resources
- Brian Will Media Site
- Brian Will on Linkedin
- The Dropout Multi-Millionaire: 37 Business Lessons on How to Succeed in Business With No Money, No Education and No Clue on Amazon
Podcast: Play in new window | Download (Duration: 23:59 — 33.1MB) | Embed
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974: Modern Maid: From Corporate Grind to Cleaning Empire with Financial Freedom Entrepreneur Khari Harper
Transitioning from corporate to entrepreneurship is a tough move, marked by instability, financial risks, a steep learning curve, and the absence of traditional benefits; however, it can be immensely rewarding as individuals pursue their passions, aim for financial independence, and have the freedom to shape their own destiny.
Khari Harper is the CEO of Modern Maid, a cloud-based platform designed to help cleaning business owners streamline operations, enhance productivity, and foster growth. Whether your focus is residential or commercial cleaning services, their customizable software simplifies management through a user-friendly dashboard, making it the ideal solution for your unique business needs. Today, Khari will talk about his journey from the corporate world to entrepreneurship, what drives him, why his guidance is invaluable, and the experiences he's encountered along the way. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 18:49 — 26.0MB) | Embed
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973: Regal.io: AI-Driven Success in B2C Sales to Hit Your Sales Growth Goals with Alex Levin
With businesses becoming accessible online, it could feel like there is a lack of personalized and human interaction experience being delivered to consumers, holding down business growth. However, technology such as AI-powered platforms transforms and improves the way businesses interact with their customers, giving them more personalized experiences, and leading to better growth sales.
Alex Levin is the Co-Founder and CEO of Regal.io, an AI-enabled B2C Sales Platform, with the mind of helping business funnel their sales to their growth goals. In today’s episode, Alex will share the world of opportunities for B2C sales and outbound marketing, and how AI revolutionizes these sectors, fostering growth and engagement. Tune in!
Resources
Podcast: Play in new window | Download (Duration: 26:17 — 36.3MB) | Embed
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972: Epic Life: The Visionary Blueprint to Abundance, Investment, and Purpose with Justin Breen
Have you ever found yourself questioning whether you're destined to be an unstoppable visionary, shaping the world's future, or just another face in the crowd, struggling to find your purpose and direction? In this episode, successful visionaries share how their unique perspectives drive happiness, fulfillment, and success.
Justin Breen, the CEO of Brepic and the author of "Epic Life," connects and talks to other visionaries and shares their experiences with the world. With years of experience connecting visionaries, Justin is the perfect guide to help you uncover your path to success and happiness. Listen as Justin shares his experience, perspective, and values about being a visionary. Tune in now to start your journey to epic success!
Resources
- BrEpic LLC Site
- Justin Breen on Facebook
- Justin Breen on Linkedin
- Epic Life: How to Build Collaborative Global Companies While Putting Your Loved Ones First on Amazon
Podcast: Play in new window | Download (Duration: 22:10 — 30.6MB) | Embed
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971: 88Stacks: Cultivating The Power of AI Stable Diffusion Image Generation with Jason Toy
Although they say that "a picture is worth a thousand words,” finding the right image to express our thoughts and ideas is not always possible. Fortunately, this is where AI image generation comes in handy, offering a limitless array of opportunities to bring our ideas to life through images.
Jason Toy founded 88stacks, an AI image-generation platform that generates images for various purposes. Jason is a growth-focused startup generalist and works in technology and operations, specializing in working in machine learning and artificial intelligence. Today, Jason will share his experiences on his startup business, the innovation of AI, and valuable insights. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 21:09 — 29.2MB) | Embed
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970: Buyer Persona: The Best Practices to Get Qualified Leads, Increase Conversions and Grow Sales with Jim Kraus
In the complicated world of B2B sales, the key to ensuring your products or services meet your customers' exact wants is understanding their unique pain points, preferences, and decision-making processes. With this information, you can better match your marketing and sales strategies and build trust and credibility with possible clients. By addressing their specific concerns and making the buying process easy, you not only make it more likely that you'll close the deal, but you also make it more likely that pleased customers will become loyal brand advocates. This practical way of getting to know your B2B customers can help you make more money, keep more customers, and keep your business growing.
Jim Kraus is the President of Buyer Persona Institute, a division of KS&R, which was founded in 2010 to give B2B companies insight into what their prospective customers need to know and experience before they will buy. With three decades of experience managing high-performing market research teams on the client and supplier side, he's worked on hundreds of studies that directly inform marketing, sales, and product strategy, focusing on understanding buyer attitudes and behaviors. Jim's focus is championing the "voice of the buyer", particularly in helping clients improve the ROI of all their marketing and sales activities, including thought leadership, demand generation, lead nurturing, and sales plays. Today, Jim will talk about redefining the concept of buyer personas and how it differs from the traditional understanding, the importance of structuring buyer personas around specific buying decisions to inform and improve marketing and sales strategies, and ultimately helping listeners understand how these insights can influence their decision-making processes in marketing and sales.
Resources
Podcast: Play in new window | Download (Duration: 27:49 — 38.4MB) | Embed
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969: Twibi Agency: Digital Marketing, Lead Generation, SEO and AI Strategies with Brenton Thomas
Achieving marketing goals demands a multifaceted approach, and a good strategy often encompasses multiple tactics such as paid search, which enables instant visibility and precise targeting, ensuring your message reaches the right audience at the right time. Paid social leverages the vast user base of social media platforms, allowing for engaging and highly targeted campaigns. Meanwhile, SEO forms the bedrock of your long-term online presence, organically elevating your brand's visibility in search results and cementing its authority in your industry. Using these strategies, businesses can unlock a powerful synergy that propels them toward their marketing goals.
Brenton Thomas is the founder of Twibi Agency, a digital marketing agency based in Portland, Oregon. With an unwavering passion for propelling businesses to new heights, Brenton has masterminded multiple highly successful digital marketing campaigns. Throughout his career, he's been instrumental in orchestrating revenue surges, amassing a total of over $20 million in generated income for numerous clients. Today, Brenton will talk about Google, Facebook, YouTube, LinkedIn, AI, PPC, content marketing, and many other topics in the realm of digital marketing. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 18:18 — 25.3MB) | Embed
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968: Maly Marketing: Strategic Data-Driven Marketing Campaigns and Multi-Channel Media Buys with Steve Maly
Creativity and ingenuity are the lifeblood of brand development. They enable a brand to stand out in a crowded marketplace by crafting a unique identity that resonates with its target audience. It's about finding that distinctive angle, that fresh perspective, and that innovative approach that captures attention and creates lasting impressions. Harnessing creativity and ingenuity can not only help brands differentiate themselves but also forge deep emotional connections with customers, fostering loyalty and long-term success.
Steve Maly, the CEO and Founder of Maly Marketing leads a dynamic full-service marketing and advertising agency headquartered in Lincoln, Nebraska. At Maly Marketing, their core strength lies in creative problem-solving, a skill honed and proven across a wide spectrum of industries. Their portfolio spans from comprehensive branding initiatives to cutting-edge digital campaigns, all of which are crafted with ingenuity and innovation to consistently yield substantial and lasting impact. Today, Steve will talk about the mechanics of traditional marketing, the key to all marketing, marketing budget, and shed light on the vital role of KPIs. Stay tuned!
Resources
Podcast: Play in new window | Download (Duration: 21:36 — 29.9MB) | Embed
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967: Noble Studios: Entrepreneurial Operating System and Growth Mindset with Jarrod Lopiccolo
Having an entrepreneurial mindset centered on growth is essential for success in today's dynamic business landscape. It involves adopting a proactive approach, continuously seeking opportunities, and being open to innovation. Entrepreneurs who prioritize growth are constantly looking for ways to expand their reach, develop new products or services, and enter new markets. They understand the importance of resilience, adaptability, and learning from failures.
Jarrod Lopiccolo is the CEO of Noble Studios, a company renowned for its creative digital performance. Joining him as a guest with William Crozer, their Senior Digital Marketing Manager. Noble Studios stands as a prominent figure in the industry, boasting collaborations with giants like Adobe, Google, and Disney. Their approach to achieving inspiring results emphasizes the importance of patience, data-driven processes, and, above all, an unwavering passion for what they do. Today, Jarrod and William will focus on the intricacies of marketing to decision makers and CEOs, nurturing an entrepreneurial mindset, and fostering a growth-oriented perspective. Stay tuned!
Resources
- Noble Studios Site
- Noble Studios on Facebook
- Jarood Lopiccolo on Linkedin
- William Crozer on Linkedin
Podcast: Play in new window | Download (Duration: 23:24 — 32.3MB) | Embed
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