Interview

378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young

August 17, 2017

Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.

Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.

P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa.

Quotes:                                                                                                                                   

“Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young

“What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young

“It's all about good design—really creating an elegant product these days.” – Steve Young

Takeaways:

01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies.

03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques.

08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates.

19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models.

24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth.

Resources

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377: Ditch the Blueprint, Follow Your Intuition, Do What You Love, Test Things Out, Put Yourself First, Live with Love and Find Personal Fulfillment As An Entrepreneur with Heather Criswell

August 16, 2017

Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today?

Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes.

Quotes:                                                                                                                                   

“When I put myself first, I create magic for the world. When I put someone else first and their needs, I feel bitter, angry, resentful, and it all just crumbles to the ground.” – Heather Criswell

“We're not meant to be here to grind it out. We're not meant to hustle to the point where we kill ourselves or beat ourselves up so ridiculously that we're of no use to anybody. We're here to shine.” – Heather Criswell

“If you're happy doing your work, succeeding, feeling good about it, gaining momentum, and getting the results you're looking for—keep doing that. If you're not, then test some other things out.” – Heather Criswell

Takeaways:

03:18 Follow your heart and intuition in business, not rigid marketing blueprints.

07:14 Success can come through unexpected channels when you stay true to yourself.

17:03 Take breaks and reconnect with life when feeling stuck or frustrated.

23:49 Do one meaningful task daily that moves you forward, rather than grinding endlessly.

28:30 Entrepreneurship isn't for everyone - find work that genuinely fulfills you.

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376: Mindset Success Secrets: Overcome Fear, Doubt and Procrastination By Simplifying and Taking Action with Bedros Keuilian

August 15, 2017

Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He's also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.

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In our episode, Bedros explains his early successes and failures. If you feel like you have more potential to live up to, if you're spinning your wheels, and if you need to get out of your own way, Bedros says that you need to keep things simple, go for the low hanging fruit, take one step at a time, and take ownership of your decisions.

Resources

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375: Send Daily Emails to Your Fan Base for More Money, Better Exposure, and Greater Trust By Helping Your Prospects Achieve and Relieve with Adam Houge

August 14, 2017

Adam Houge returns to the show to explain how he sends daily emails in order to build passive income, run mini product launches and maintain top-of-mind status with his prospects and customers. It's all about combining information with entertainment, relieving their pain and helping them achieve their passion. Your goal

Resources

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374: Use Analogies in Your Storytelling and Marketing to Make a Lasting Impression, Become Well-Known and Get Raving Fans with Former Presidential Speechwriter John D. Pollack

August 11, 2017

John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.

Podcast: Play in new window | Download (Duration: 32:02 — 29.3MB) | Embed

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John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign.

John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance.

Resources

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373: Wall Monkeys: How to Turn Your Dreams into Reality, Beat the Competition, and Pivot with Jason Weisenthal

August 10, 2017

Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available.

Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all.

WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU.

Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels.

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372: People Shock: Increase Customer Satisfaction By Blending Automation and the Human Factor with Tema Frank

August 9, 2017

Tema Frank is the author of PeopleShock: The Path To Profits When Customers Rule and hosts the Frank Reactions Podcast on Customer Experience. Her clients have included Fortune 500 companies, such as Bank of America and Expedia, as well as governments, small businesses and non-profits. A highly rated speaker and educator, Tema's talks have delighted audiences and event organizers in the US, Canada, France, South Africa and Mexico.

In our discussion, we talk with Tema about the improtance of talking to and listening to your customers, how Facebook, automation, and artificial intelligence have changed the game, and how you can succeed MORE as a small business compared to larger businesses.

Resources

Podcast: Play in new window | Download (Duration: 28:13 — 25.8MB) | Embed

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371: High Performance Habits: How to Be at Your Best, Always Be Creative, Deliberately Focus on Energy, and Level Up with Nina Amir

August 8, 2017

Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world.

Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge.

Quotes:                                                                                                                                   

“Common sense isn't always common practice. We know these things, but we have a culture that has generated a mindset where being overly busy is seen as a good thing.” – Nina Amir

“We are like little power plants. Power plants don't have energy—they generate it. And we can generate whatever we want if we know how and do it deliberately.” – Nina Amir

“High performance is not about peak performance—not getting to the summit and sliding down into the valley and climbing back up. It's about reaching a peak and then going to the next peak, and the next.” – Nina Amir

Takeaways:

01:29 High performance isn't about working harder, but working smarter by managing your energy and psychology deliberately.

05:25 Entrepreneurs often mistake being busy with being productive, which can lead to burnout and inefficiency.

08:28 Creating new habits requires consistent commitment and understanding that your mind can be trained like a muscle.

18:06 Your body and mind are interconnected systems that can be intentionally optimized for peak performance.

23:22 Visualization and mental preparation are powerful tools for improving performance across any field, not just athletics.

Resources

Podcast: Play in new window | Download (Duration: 29:52 — 27.4MB) | Embed

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370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris

August 7, 2017

Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.

Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.

Quotes:                                                                                                                                   

“It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris

“Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris

“Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris

Takeaways:

04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content.

15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value.

21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources.

22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller.

26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers.

Resources

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369: Mindset, Vision, Tools, Strategies, Personal Growth, High Achievement, Focus, Clarity, and Purpose with Chris Burns

August 4, 2017

Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever.

Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul.

Quotes:                                                                                                                                   

“Where our focus goes, energy flows—that's what manifests the results we get.” – Chris Burns

“You are enough. You have whatever it takes. There's no reason why you can't be, do, or have anything you want.” – Chris Burns

“The ideas we're thinking about, focusing on, and giving energy to are what will really determine the direction of our life.” – Chris Burns

Takeaways:

05:39 Consistency and showing up, even when you don't feel 100%, is crucial to building momentum and achieving your goals.

10:37 Surrounding yourself with driven, focused people can help you gain clarity and push through personal limitations.

20:00 Creating content that can be repurposed across multiple platforms maximizes your reach and impact.

24:15 Setting big, audacious goals - like filling a stadium - gives you room to grow and achieve even partial success.

27:42 Making a specific promise to yourself increases your likelihood of actually achieving that goal.

Resources

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