Interview

358: Sales Training for Modern Salespeople: Increase Your Prices, Conversions and Profits with Hardcore Closer Ryan Stewman

July 20, 2017

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more. It doesn't matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

Quotes:

“We know that technology moves fast. Moore's Law says that every year, technology doubles in capability.'” – Ryan Stewman

“A lot of people—especially smart people who listen to podcasts like this—overcomplicate things, right? We think it has to be smart in order to work, but meanwhile, the masses don't think that way.” – Ryan Stewman

“We're not going to be replaced by robots. We're just going to sell the robots.” – Ryan Stewman

Takeaways:

05:24 Modern businesses must continuously adapt their marketing approach to match changing technological capabilities.

10:39 Technology and digital sales strategies are now critical for business survival, not just an optional add-on.

18:23 Successful sales aren't about complex strategies, but about understanding the customer's core desire and simplifying your message.

21:53 Every communication should include a clear call-to-action that gives potential customers a direct path to engage with your business.

24:47 Video content is a powerful, underutilized tool for connecting with potential customers and building your brand.

Claim Ryan's Book: Elevator to the Top

Podcast: Play in new window | Download (Duration: 27:11 — 24.9MB) | Embed

357: Buy and Grow Online Properties with the Website Investor with Jeff Hunt

July 19, 2017

Jeff Hunt, The Website Investor, makes his living online buying and growing online businesses. He has purchased over 300 income producing websites since his first buy 10 years ago. Jeff is the author of "The Website Investor", a guide to building passive income buying revenue generating websites.

In our episode today, Jeff details his early failures with buying and holding websites, what went right and what went wrong, as well as the system he's developed since then to hit the ground running by buying money-making websites.

Quotes:

“If you do a little bit of homework and get another set of eyes on things, you can come away with some sites that can really have consistent earnings from the very, very beginning.'” – Jeff Hunt

“Businesses—even if it's just a website—are still businesses. If you think through it one step at a time, you can uncover a lot of that stuff.” – Jeff Hunt

“Don't necessarily look for anything that's rapidly skyrocketing with a steep upward curve, because things that go up quickly tend to come down quickly.” – Jeff Hunt

Takeaways:

04:40 When buying websites, cross-reference multiple data sources to verify the site's true performance and potential.

11:20 Stability and consistent performance matter more than rapid, unpredictable growth when investing in online properties.

17:50 Look for websites with established business systems that can be learned and potentially improved upon.

22:30 Successful website investing requires upfront work to optimize and streamline the site before making it truly passive.

25:37 Strategic website investing is about making smart moves - buying, improving, and potentially selling to maximize returns.

Resources

Jeff Hunt: The Website Investor (Official Site)
Own Optimize (Training Resources For Entrepreneurs)
Jeff's courses (uDemy)
The Website Investor (Book)
Jeff Hunt (LinkedIn)

Podcast: Play in new window | Download (Duration: 30:02 — 27.5MB) | Embed

356: Think and Grow Rich: Harness the Power of the Mastermind, Goal Setting, Visualization and So Much More with Brandon T. Adams

July 18, 2017

Brandon T. Adams from Live to Grind is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Arctic Stick (sold on Amazon), and an ice distributorship that serves three states. He's the V.P. of Business Development for Think Rich Films on the film Think and Grow Rich: The Legacy and the youngest person to be featured in the film.

Quotes:

“If you really want something, if you set your mind to it, set that goal in place, and surround yourself with the right kind of people, you can achieve anything.” – Brandon T. Adams

“Who you surround yourself with will define your future. It's like they say: tell me who your friends are, and I'll tell you your future.” – Brandon T. Adams

“If you don't know what you want to do right away and just go with something along the way, you're going to learn things.” – Brandon T. Adams

Takeaways:

07:42 Your mindset and belief in yourself can overcome any disadvantage or small-town background.

19:25 Learn to delegate and build a team, or you'll never scale your business beyond your personal capacity.

23:08 Set clear daily goals and write them down to stay focused and avoid getting lost in random tasks.

26:13 Surrounding yourself with the right people who push and support you is critical to success.

34:43 Treat every day like it could be your last, which will drive you to achieve more and live without regrets.

Resources

Think and Grow Rich: The Legacy (Site)
Live to Grind (Brandon T. Adams Official Site & Podcast)
Outwitting the Devil: The Secret to Freedom and Success (Book By Napoleon Hill)
Think and Grow Rich (Book)

Podcast: Play in new window | Download (Duration: 37:49 — 34.6MB) | Embed

355: Fail, Succeed, Repeat: Make a Choice and Have a Plan for Your Entrepreneurial Path with Cashflow King Matt Motil

July 17, 2017

Matt is a professional at helping people “fire their boss” and “punch their day-job in the mouth”, which is something that MANY Americans are dying to do. Listen in to hear about his entrepreneurial ups and downs and what he's learned about gratitude as well as "the journey" from his struggles.

Quotes:

“If you're even remotely happy with where you are today, you have to thank all the experiences you've had up to this point—because every decision you made, every experience you've had, has led to who you are at this moment in time.” – Matt Motil

“Life happens—and it's not happening to you. It's about how you react to it.” – Matt Motil

“Higher education is teaching people how to be really good employees. We're not teaching people how to be entrepreneurs at all.” – Matt Motil

Takeaways:

04:40 Higher education often prepares students to be employees, not entrepreneurs.

11:20 Every experience and decision contributes to who you are today, shaping your future success.

17:30 You're never truly stuck - you can always make a choice to change your life's direction.

20:15 Success is rarely an overnight achievement; it's built through years of persistent effort and learning.

21:00 Your mindset determines your potential more than your current circumstances.

Resources

Dr. Matt Motil (Official Site)
Cashflow King Podcast (Podcast)
Matt Motil (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:23 — 25.1MB) | Embed

354: The Checklist Mindset for Productivity, Focus, Momentum, and Consistency

July 14, 2017

In today's episode, Robert talks about his book The Checklist Mindset (which you should grab on Kindle, paperback, and Audible audio format) to talk about how you can compress/collapse time (and later delegate) using checklists, spreadsheets, and templates.

Quotes:

“If it doesn't challenge you, it won't change you.” – Robert Plank

“Employees want to fill time. Business owners want more time.” – Robert Plank

“The only way out is through—and you need to do the things you're afraid to do.” – Robert Plank

Takeaways:

00:11 Putting in extra hours doesn't guarantee success; smart systems and consistent action do.

10:47 Building a business requires doing things yourself first to understand the process before delegating.

22:12 Using checklists ensures consistent quality and reduces errors in business operations.

36:13 Growing a business means creating systems that can handle increasing customer interactions without manual intervention.

47:42 Batch processing tasks saves time and maintains momentum in business productivity.

Podcast: Play in new window | Download (Duration: 56:29 — 51.7MB) | Embed

353: Beliefs, Practices, Struggles, Challenges: Push Through Your Limiting Beliefs, Internal Resistance, Fear, and Worry To Feel Incredible, Achieve Your Goals, and Experience Massive Self-Confidence with Alicia Cramer

July 13, 2017

Alicia Cramer wants to know... as an entrepreneur, do you sometimes struggle getting motivated? What about failure, psyching yourself out, and worrying? Welcome to being human. Having worked with hundreds of private clients from startups to owners of multi-million dollar companies, Alicia understands the mindset pitfalls that affect entrepreneurs.

Her own struggles with depression and self-esteem issues, as well as a traumatic event triggering P.T.S.D. was the catalyst for her profound transformational experience utilizing mindset reconditioning techniques. Listen in to the secret weapons that will get you to overcome your obstacles and achieve 100% of your personal/professional goals and dreams.

Quotes:

“Worrying is negative goal setting. When you're worried, concerned, or lacking confidence about something, you're visualizing in your mind something you don't want to happen.” – Alicia Cramer

“You cannot shift an old negative pattern by being in denial about it. Period.” – Alicia Cramer

“Most people are repressing their thoughts and feelings about things—they're not being honest with themselves.” – Alicia Cramer

Takeaways:

02:54 Self-honesty is the first critical step in breaking through personal and professional limitations.

07:52 Your mental and emotional state directly influences the practical results you create in business and life.

13:45 Entrepreneurs often struggle with hidden internal beliefs that block their success and create unexpected obstacles.

21:12 Having a flexible "toolbox" of mindset techniques allows you to address different challenges more effectively.

26:36 Shifting from negative visualization to positive expectation can physically change your body's energy and improve outcomes.

Resources

Podcast: Play in new window | Download (Duration: 36:01 — 33.0MB) | Embed

352: Do a Day: Let Go of Your Past Mistakes, Accept Responsibility, Find Perspective, Compassion, and Purpose with Bryan Falchuk

July 12, 2017

Podcast: Play in new window | Download (Duration: 28:14 — 25.9MB) | Embed

Bryan Falchuk went from being obese and depressed to running marathons. He's faced nearly losing his wife to illness while their young son watched. He became vegan in just one day. He got his masters from a top school and rose to a senior executive position in a successful business. He’s transformed his life and developed an approach to help others do the same that he teaches in his best-selling book "Do a Day."

We talk with Bryan about his "do a day" concept as well as how to let yourself off the hook, overcome jealousy, and no longer live life from a place of fear.

Quotes:

“Once you know why you do things, it's a lot easier to get them done.” – Bryan Falchuk

“If you live today from a place of fear that someone is going to do something bad to you, you'll act differently in relation to them, and your relationship won't be what it could be.” – Bryan Falchuk

“When you sit there and beat yourself up, you end up breaking through any positivity or progress you've made.” – Bryan Falchuk

Takeaways:

01:42 Focusing on the present moment helps overcome anxiety about past mistakes and future uncertainties.

04:49 Overthinking future challenges can prevent you from taking positive action in the present.

07:49 Breaking down big changes into daily actionable steps makes transformation more manageable.

13:45 Finding a deep, enduring, and non-material motivation is crucial for achieving long-term personal goals.

25:02 Self-compassion and accepting imperfection are key to maintaining progress and personal growth.

Resources

Do a Day (Book)
Do a Day (Twitter)
Bryan Falchuk (Twitter)
Bryan's Inc Magazine column (Site)

Podcast: Play in new window | Download (Duration: 28:14 — 25.9MB) | Embed

351: Focus on What You Can Do: Eliminate Excuses, Overcome Obstacles, Adversity, and Self-Doubt with Maxwell Ivey

July 11, 2017

What's your excuse? Maxwell Ivey is the totally blind former carnival owner turned amusement equipment broker after the death of his father lead to the closure of his small traveling show. He had to learn so many things about business in general and being online in particular.

He learned how to hand code HTML, write copy, recruits clients, set fees, write a blog, record videos, build an email list, and so much more. He is always up for anew challenge, adventure, or opportunity. He is now also a life goals coach, inspirational speaker, and an award winning author of self help books and he loves helping others accomplish their own dreams.

Quotes:

“One of the biggest lies out there on the internet is that you can do all this stuff yourself—that not only can you, but you're supposed to be able to do it all yourself.” – Maxwell Ivey

“Way too many people get hung up on perfectionism instead of just doing the best they can right now and moving forward.” – Maxwell Ivey

“You never have enough money, enough resources, or enough time. You're always fighting to get something you wish you had—or wish you didn’t have.” – Maxwell Ivey

Takeaways:

03:36 Focus on what you can do, not what you can't, even when facing significant challenges.

05:29 Build a support system that pushes you forward instead of letting you get stuck in negative thinking.

09:49 Imperfect action beats perfect inaction - your first attempt doesn't need to be flawless to generate results.

19:11 Design products and services with accessibility and inclusivity in mind, considering users with different abilities.

32:30 Create flexible pricing models that allow clients to start small and scale up as they grow.

Resources

The Blind Blogger (Introduction)
Maxwell Ivey's Amazon Author Page (Amazon)
Max's Online Publicity Service (Get Booked On Podcasts & Radio)
Max Ivey (LinkedIn)
Max Ivey (Twitter)

Podcast: Play in new window | Download (Duration: 35:49 — 32.8MB) | Embed

350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter

July 10, 2017

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.

Quotes:

“We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter

“We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter

“Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter

Takeaways:

00:55 A successful agency should focus on understanding client goals beyond simple performance indicators.

09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness.

13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance.

17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results.

20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

Podcast: Play in new window | Download (Duration: 22:43 — 20.8MB) | Embed

349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers

July 7, 2017

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
Absorb your competitors (they absorb you back, arms race)
Strengthen Your Content Muscle: get ahead of this month in the calendar

We also cover one of my best secrets: daily marketing emails... and:

Is it possible to email too much? (how to send those emails every day)
Why the "exclusion list" balances things out so your buyers aren't "bombarded"
How to provide value and use the restaurant mentality
Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)

Quotes:

“Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank

“We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank

“It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank

Takeaways:

03:50 Creating an ugly, simple website is better than spending months on a perfect design.

13:07 Focus on solving customer problems, not impressing competitors.

27:48 Emailing your list daily keeps subscribers engaged and increases sales potential.

40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea.

49:31 Build a basic business foundation first, then improve and experiment with new techniques.

If you'd like to see how to setup that funnel, join our course:

Join the Income Machine Online Course

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

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