Interview

337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams

June 21, 2017

Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too.

Quotes:

“The way you spend your money and the way you spend your time is exactly what you're prioritizing in your life.” – Shane Sams

“If you want to go to the next level in whatever you want to accomplish, you're going to have to make sacrifices for a time—until you reach a point where you can do all the things you want to do.” – Shane Sams

“Every person on earth has 168 hours in their week—that's 24 hours times seven days—and you just have to find a way to make it work.” – Jocelyn Sams

Takeaways:

06:36 Prioritize your time by looking at your calendar and checkbook, which reveal your true priorities in life.

14:24 Focus on one task at a time, batch your work, and schedule content in advance to free up future time.

20:58 Recognize that seemingly "free" time can actually be time being stolen from you by unproductive activities.

26:35 For married couples in business, being on the same page and having conflict resolution strategies is crucial for success.

28:28 Start with a product first: identify the problem you're solving and who you're selling to before building a website or marketing.

Resources

Podcast: Play in new window | Download (Duration: 30:22 — 27.8MB) | Embed

336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou

June 20, 2017

Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.

Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.

Quotes:

“If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou

“Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou

“Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou

Takeaways:

02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.

05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.

07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.

15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.

20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.

Resources

Ted Prodromou: The Social Media Guy (Official Site)
Connect with Ted (LinkedIn)
Seven LinkedIn Strategies to Get More Clients (Site)

Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed

335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser

June 19, 2017

Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.

This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.

You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.

Quotes:

“Social proof is like a shortcut—a cheat code—to getting a higher-converting lead magnet or sales page.” – Dave Rogenmoser

“When in doubt, adding social proof makes everything else easier in your funnel and marketing.” – Dave Rogenmoser

“I'm a lot more excited about conversion than I am about social proof; it's just that social proof is an incredibly easy way to increase conversion.” – Dave Rogenmoser

Takeaways:

03:12 Adding social proof can dramatically increase website conversion rates with minimal effort.

06:28 Real-time customer activity notifications create instant credibility and trust for potential buyers.

09:29 Social proof works across multiple website elements, from order forms to lead magnets and webinar registrations.

16:19 The most effective social proof shows recent, authentic customer interactions with location and profile details.

19:19 Entrepreneurs should view social proof as an easy "cheat code" for improving marketing performance.

Signup for Proof at UseProof.com

Podcast: Play in new window | Download (Duration: 21:57 — 20.1MB) | Embed

334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle

June 16, 2017

Be n Se ttle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.

Quotes:

“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle

“Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle

“The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle

Takeaways:

02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.

09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.

14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.

22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.

26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.

Resources

Ben Settle (Official Site)
Ben Settle's (Blog)
The BenSettle.com (Podcast)
Ben Settle (LinkedIn)
The Email Player's (Book)

Podcast: Play in new window | Download (Duration: 36:10 — 33.1MB) | Embed

333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman

June 15, 2017

Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.

Quotes:

“I'm a strong believer that everyone's main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman

“If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman

“The greatest thing is being able to do something you love, and that's why I feel fortunate to be able to do this every single day.” – Ace Chapman

Takeaways:

02:59 Diversifying business investments reduces risk and increases potential returns.

12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention.

17:17 Buying an established business can be faster and smarter than starting from scratch.

20:24 Always conduct thorough due diligence before purchasing any business.

24:06 Structure business deals to protect your capital by involving the seller in the risk.

Resources

Podcast: Play in new window | Download (Duration: 34:14 — 31.3MB) | Embed

332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe

June 14, 2017

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.

Quotes:

“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe

“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe

“You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe

Takeaways:

05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.

11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.

18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.

25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.

32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.

Resources

Richard Lowe: The Writing King (Official Site)
Richard's Amazon Author Page (CoolAuthor.com)
Richard Lowe, Jr. (LinkedIn)
Make a Living as a Professional Self-Published Author (Book)

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital

June 13, 2017

Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.

Quotes:

“Unless you're acting like the person to whom money is already attracted, it's not coming to you. Success is behavioral, not mental.” – Jason Capital

“It's much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital

“High-status people have a certain mindset. It's manifested in their actions, decisions, and communications.” – Jason Capital

Takeaways:

03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment.

08:33 People have multiple personality dimensions that can be practiced and developed over time.

20:09 Success is behavioral, not just mental - taking action matters more than thinking about action.

31:16 Most people are too focused on themselves to notice or judge your awkward social experiments.

47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth.

Resources

High Status book (Book)
Jason Capital (Official Site)
Jason Capital (YouTube)

Podcast: Play in new window | Download (Duration: 48:08 — 44.1MB) | Embed

330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips

June 12, 2017

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.

Quotes:

“If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips

“The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips

“Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips

Takeaways:

03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.

11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.

17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.

25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.

28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production.

Resources

Lyndsay Phillips (Official Site)
Smooth Business Growth (Website)
Google Analytics (Google Analytics)
TubeBuddy (Website)

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald

June 9, 2017

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.

Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.

He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.

Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed

Quotes:

“Conversion rate optimization isn't about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald

“Marketing is really just to get people to the website. Once they're there, the marketing has done its job. Now it's about serving the needs of the consumer once they're on your website.” – Jon MacDonald

“Usually, when price is a challenge, it means value is a challenge—it's not being articulated correctly.” – Jon MacDonald

Takeaways:

05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively.

09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion.

16:11 Emphasizing product value is more powerful than offering discounts to increase sales.

22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time.

25:34 Websites should function as sales tools, not just marketing platforms.

Resources

The Good (Score Your Site)
Diane James (Faux Floral Client)
CrazyEgg (Website)
HotJar (Heat Mapping)
Google Analytics (Google Analytics)
Peek User Testing (Website)

Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed

328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson

June 8, 2017

Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.

She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.

Quotes:

“Progress happens outside the comfort zone, so if you want to be in business, you'll have to put yourself in uncomfortable situations.” – Maxx Anderson

“We only have one life to live, and if we're dreading and dragging through what we're doing each day, then we definitely need to reanalyze our daily actions and set a new direction to bring more positivity into our life.” – Maxx Anderson

“Move with intention. Set your intentions and always move forward toward them.” – Maxx Anderson

Takeaways:

04:47 Building strong business relationships means networking with people who are more successful than you and being open to their insights.

09:11 Effective marketing often involves creative, low-cost strategies that grab attention and spread your message quickly.

13:13 Success comes from consistently pushing beyond your comfort zone and seizing opportunities when they arise.

17:25 Entrepreneurs should be willing to pivot and change businesses when they no longer feel passionate or energized by their current work.

24:23 Personal development requires dedicating time each day to learn and try something new in your industry.

Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB) | Embed

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