Interview

281: Use Zapier to Connect Web Apps (WordPress, Google, Facebook, Twitter, Aweber and More) for Increased Productivity, Traffic, and Marketing with Danny Schreiber

You are in for a treat in today's episode. Danny Schreiber is the marketing director at Zapier, an app automation tool that helps professionals get more done. Zapier is a service that connects your web apps together to automate the tedious parts of your job or business. For example:

• when someone registers for a GoToWebinar session of yours, trigger a new lead in Aweber or your CRM
• monitor tweets about you in a Google Sheet
• get email notifications, push notifications, or SMS messages if someone mentions you on Reddit or fills in a WuFoo form
• replicate your blog posts across WordPress blogs or social media
• auto-blog (aggregate) your favorite YouTube videos and WordPress posts on one site

And so much more. Zapier integrates almost any website together, including Twilio, Slack, Evernote, Facebook Lead Ads, Dropbox, MailChimp, Trello, HubSpot, InfusionSoft, and Instagram, just to name a handful.

Quotes:                                                                                                                                   

“When we market Zapier, what we really try to do is talk about the different apps and integrations you can connect to, because that resonates with people.” – Danny Schreiber

“We want to make it really simple. We have a good percentage of the user base with complex or customized needs.” – Danny Schreiber

“If you're a young company, it's good to remember: don't be afraid to ask people to pay for it.” – Danny Schreiber

Takeaways:

06:15 Marketing complex tools works best by focusing on specific app integrations rather than broad personas.

11:53 User forums are goldmines for discovering real product needs and solving specific customer problems.

16:57 Horizontal tools like Zapier can solve complex workflow challenges across multiple industries and job roles.

24:55 Growing a tech product requires listening to user feedback and continuously expanding integration options.

20:24 Small businesses can create powerful automation systems with minimal technical skills and budget.

Resources

• Zapier (Website)
• AirTable (Site)
• Big List of Zapier hacks for marketers (Site)

Podcast: Play in new window | Download (Duration: 31:02 — 28.4MB) | Embed

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280: Growth By Referrals: Land Speaking Gigs and Avoid Business Failure with Stacey Randall

Stacey Brown Randall from Growth by Referrals had learned three secrets from previous business failures: you need to "touch" your business every day, protect your mindset, and have conversations about how to scale. Listen in as she discusses how to identify who refers you (1-on-1 and face-to-face), find those experiences and touch points where you connect with them (hosting/attending events), automate that relationship (gifts, cards, emails), and track your results. Don't cold call. Instead, reach out to those connectors who refer clients to you.

Quotes:                                                                                                                                   

“When you ask for a referral, you do two things: you commoditize the relationship and make it about work. You're now asking the other person to do something for you, and you're trying to manufacture something that doesn't exist—pain.” – Stacey Randall

“Nine times out of ten, it comes down to their mindset. Because this information—what I always tell folks—is not new, it is not a silver bullet, and it is not rocket science. It's actually pretty simple.” – Stacey Randall

“When you're on that roller coaster where your stress goes up as your pocketbook goes down, you start to pay attention.” – Stacey Randall

Takeaways:

05:58 Creating a systematic touch point strategy helps keep potential referral sources engaged without feeling pressured.

10:22 Business failures can be stepping stones to future success when you learn from your mistakes and maintain a positive mindset.

11:53 Consistent business development requires a strategic approach that goes beyond traditional cold calling or networking.

19:10 Speaking at local events and understanding your ideal client's pain points can dramatically improve business growth.

23:06 Generating referrals works best when you build genuine relationships instead of directly asking for leads.

Podcast: Play in new window | Download (Duration: 30:14 — 27.7MB) | Embed

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279: Plan to Profit: Daily Rewards, the 90-Day Launch Sequence and 5-Day Challenge with Stacy Tuschl

Stacy Tuschl from ShesBuildingHerEmpire.com has advice for you today about making money AND having freedom, scheduling vacations, daily rewards, batching, and having that freedom to change. She's had huge success selling do-it-yourself online courses, group coaching, and masterminds. She explains her launch strategy with a 90-day launch plan and 5-day challenge, as well as how she uses Facebook ads for traffic to those launches.

Quotes:                                                                                                                                   

“When we're constantly growing and stretching ourselves, of course we're going to fall into some patterns that make us a little uncomfortable, or we get stuck in a rut because we don't know what to do next.” – Stacy Tuschl

“There are ups and downs to being an entrepreneur. It's not something that goes away. If you're in the newer stages and thinking, ‘Okay, yes, it gets better,’ know that it's part of the journey.” – Stacy Tuschl

“Don't be the smartest person in the room—get out of your comfort zone. Yes, it might feel scary, and yes, it's not the place we naturally want to go, but we need to surround ourselves with incredible people who can push us.” – Stacy Tuschl

Takeaways:

03:18 Scheduling rewards before completing a project can boost motivation and help entrepreneurs push through challenging tasks.

09:30 Batching similar work activities into concentrated time blocks increases productivity and efficiency.

11:59 Intentionally leaving buffer time between appointments prevents burnout and allows for mental and physical breaks.

14:19 Five-day challenges are powerful marketing tools that can grow email lists, create high engagement, and convert participants into paying customers.

24:30 Preparing for a product launch requires at least 30 days of strategic planning and team coordination.

Podcast: Play in new window | Download (Duration: 29:36 — 27.1MB) | Embed

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277: Try New Things, Get Clients, and Build a Business That Thrives with Holistic Health Expert Nick Zyrowski

Nick Zyrowski from NuVisionExcel.com created one of the earliest online stores providing health advice, supplements, and lab testing to allow people to put themselves in the driver's seat of their own health.

Listen in as he discusses his struggles of coming in "too early" (before online health became mainstream), his strategy of getting clients one at a time, his progress of getting his offers to "catch on" and his entrepreneurial attitude of trying new things.

Quotes:                                                                                                                                   

“Pain is your body saying, ‘Hey, we have an issue. Please pay attention to this.” – Nick Zyrowski

“Most people think that many of the conditions they face are irreversible and that they have to live with them forever—that they have to stay on medication for life. But for those people, there's a lot of hope out there, because we've reversed many conditions all day long here.” – Nick Zyrowski

“Start your business with nothing—with the leftover money that you have—and start working on it. See what comes out of it, and then go from there.” – Nick Zyrowski

Takeaways:

00:35 Online health services can provide personalized, convenient care that traditional medical settings often fail to deliver.

02:02 Identifying the root cause of health issues through advanced testing is more effective than simply treating symptoms.

11:40 Starting a business with limited resources requires creativity, persistence, and a willingness to do everything yourself.

22:43 Proactive health management is crucial; waiting until symptoms become severe can lead to more complex and costly treatments.

28:43 Continuous innovation in health services, such as cellular detoxification, can help prevent chronic diseases.

Resources

• NuVisionExcel (Blog)
• NuVisionExcel (Podcast)
• Cellular detoxification program (Website)
• NuVision Health Center (Store)

Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed

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275: Instagram Ads: Use the Right Social Media Branding and Advertising to Get Instant Scroll Recognition and a Maximum Return-on-Investment with Christina Baldassarre

Christina Baldassarre creates successful brands. In her last year of college, she started Zebra Advertisement, a digital marketing agency, and the company grew to manage over $1 billion in advertising budget in just five years. During her journey, she became a leading brand strategist, successful entrepreneur and sought-after speaker. Zebra Advertisement has been named as one of the most entrepreneurial companies in America today by Entrepreneur Magazine.

Their clients include Microsoft, Bing, Facebook, Google, Yellow Pages, Thomson Reuters, StateFarm, and over 21,000 other businesses from over 20 countries.

Quotes:                                                                                                                                   

“All branding is perception management. So if you get those specific layouts right and use them again and again with different content in the same layout, people will start recognizing your brand—and that's really important.” – Christina Baldassarre

“People click on an ad because of the image, even if they do not understand the text.” – Christina Baldassarre

“The color red triggers something subconsciously in your brain. It appeals to the really ancient part of your brain and triggers a sense of urgency.” – Christina Baldassarre

Takeaways:

07:24 Consistent visual branding helps people recognize your brand even without seeing your logo or face.

12:30 The image in an ad makes 70% difference in click-through rate and 16% difference in sales.

17:50 Small businesses should be patient and let ad campaigns run for at least 1,000 impressions before making changes.

20:42 Different business sizes face unique marketing challenges that require tailored strategies.

23:01 Large businesses need comprehensive proposals to streamline their complex approval processes.

Resources

• Zebra Advertisement (Website)
• Christina Baldassarre's (Blog)
• Christina (Twitter)
• Christina Baldassarre (Facebook)

Podcast: Play in new window | Download (Duration: 29:33 — 27.0MB) | Embed

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274: Discover Your Ideal Market, Focus on Creativity, Create the Right Team and Systems with the King of Podcasting Jonathan Rivera

Jonathan Rivera comes from a blue collar background. He left the rat race to pursue real estate. He runs a successful rental business in only 4 hours per week. Today, his main focus is running The Podcast Factory (podcast network and production company) where he is surrounded by some of the world's most respected direct response marketers.

Quotes:                                                                                                                                   

“If you're just trying, you might as well not bother—because podcasting is a long-term venture. You have to have an investor mindset. You have to put in your time.” – Jonathan Rivera

“The big mistake I see is thinking that a podcast is the business, or that a podcast is going to save a business. That is not how it's going to work.” – Jonathan Rivera

“My goal is to make it almost brain-dead simple—like the way people envision podcasting: ‘Oh, you just hit record and it's done.’” – Jonathan Rivera

Takeaways:

01:11 Having mentors and investing in personal growth can dramatically accelerate business success.

11:35 When starting a podcast, commit long-term and avoid the "trying" mindset.

16:55 Understanding your customer deeply is crucial for creating content that attracts more of the right people.

25:39 Building a successful business requires creating systems that run with minimal daily input.

28:10 A podcast isn't a business by itself, but a powerful tool to boost an existing business.

Resources

• The Podcast Factory (Website)
• BaseCamp team management tool (Management Tool)
• Doberman Dan (Podcast)
• Kyle Newell (Podcast)

Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed

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273: The Work Anywhere Life: Enjoy New Experiences, Get More Freedom, and Achieve Location Independence with Ben Pyle

After scaling a 7-figure online business, Ben Pyle and his wife Caitlyn Pyle founded The Work Anywhere Life where they help people start their first online business using an online course model. They also help people upgrade their mindsets to achieve their goals with Mindset University.

In our call today, Ben talks to us about his and Caitlyn's failures and successes in business. Mistakes are part of entrepreneurship! Ben also shares some of his ah-ha moments when it came to finding new customers for his business.

Quotes:                                                                                                                                   

“Entrepreneurship is a completely 100% experientially learned skill. You can read books, watch videos, or take courses—and those aren't bad; you can and should do them. But to really get it, you just have to be in your business, do something, and take action.” – Ben Pyle

“Anytime you break out of your typical routine and do something new—whether it's traveling to a new country, visiting a new state, or even starting something like a yoga class—I think it's always really healthy for the brain.” – Ben Pyle

“Mistakes are part of entrepreneurship, so you just gotta accept it.’” – Ben Pyle

Takeaways:

07:23 Personal freedom and flexible work are often more important motivators than traditional business success.

13:19 Entrepreneurship is learned through direct experience, not just reading books or watching videos.

15:57 Identifying the right target market might differ from your initial assumptions about potential customers.

17:18 Traveling and experiencing new environments can expand creativity and make time feel like it's moving slower.

20:17 Pre-selling a product validates your business idea and ensures customer commitment before full development.

Resources

• The Work Anywhere Life: (Free Strategy Guide)
• The Work Anywhere Life (Website)
• Proofread Anywhere (Website)

Podcast: Play in new window | Download (Duration: 28:55 — 26.5MB) | Embed

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272: Grow Your Web Design Business (or Digital Agency) and Get That Consistent Stream of New Leads with Joe Kashurba

Joe Kashurba from KashurbaWebDesign.com grew the freelance web design business that he started in high school into a digital agency with a virtual team and clients around the world. He went from building $300 websites to building $30,000 websites and managing 6-figure digital advertising budgets for some of the largest manufacturing and construction companies. Joe now advises and mentors other freelance web designers and digital agency owners on how to develop and scale their businesses.

He talks to us about his favorite traffic methods (cold emails, direct mail, and AdWords), as well as how he lands new clients by asking them about their needs and wants (for example, a member's area or employee training site).

Quotes:                                                                                                                                   

“The start of all marketing is who, what, and why. Who are you actually marketing to? What are you actually going to offer them? And then why—what are their needs, what are their problems?” – Joe Kashurba

“The only thing you need is one solid way to get leads—then you can scale up.” – Joe Kashurba

“Sometimes people try to do a million things, when just having one thing that works would be enough to set them up.’” – Joe Kashurba

Takeaways:

02:34 Target less competitive industries with high-value services for easier digital marketing success.

11:49 Focus on understanding client needs deeply rather than pushing technical website features.

17:57 Create a clear, structured project process that limits endless client revisions.

20:39 Develop a consistent lead generation system to maintain business flexibility and pricing power.

23:43 Prioritize one solid marketing strategy over spreading efforts across multiple channels.

Resources

• KashurbaWebDesign.com: (Done-For-You Service)
• JoeKashurba.com: (Freelancer Advice Blog)

Podcast: Play in new window | Download (Duration: 26:00 — 23.8MB) | Embed

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271: From Near-Fatal Car Accident to App Empire: The Evergreen Formula to Achieving Personal Wealth, Creating the Day You Want and Escaping the 9-5 Rat Race with Chad Mureta

Chad Mureta from App Empire was making money but was working too hard at his real estate business when his car hit a deer and he was hospitalized. During that time, he cracked the code to app creating and built a thriving business (his Emoji app has had 150 million downloads).

Listen in to hear about his advice on life, entrepreneurship, and becoming your best self.

Quotes:                                                                                                                                   

“Wealth is health, balance, and alignment—doing what you want to do, showing up, and creating the day you want.” – Chad Mureta

“Consciousness comes from conflict. For me, I was really able to see and understand that. Until that point, I wasn't truly able to give back to people and to this world.” – Chad Mureta

“Typically in life, there are messages for all of us that we are either open to seeing or not open to seeing.” – Chad Mureta

Takeaways:

04:41 Personal setbacks can be turning points that push you toward unexpected opportunities.

14:49 Creating successful apps requires understanding consumer needs and global market dynamics.

16:07 Marketing an app is as crucial as the app's functionality, especially with keywords and screenshots.

19:21 Building a lifestyle business means prioritizing personal happiness over constant work.

25:26 Developing apps around your personal interests increases the chances of success.

Resources

• App Empire (Book)
• Chad's top resources (Website)
• App Empire blog (Blog)

Podcast: Play in new window | Download (Duration: 27:16 — 25.0MB) | Embed

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