Interview
261: The Entprepreneurial Mindset: Find Your Passion, Narrow Down Your Niche, and Diversify Your Income with Jason Hartman
Jason Hartman (JasonHartman.com) is all about having that healthy entrepreneurial mindset and wants to talk to you not only about his own up's and down's, but the common mistakes and solutions that we all face.
First, Jason realized early on that he loves to work and that his business actions represent his own creative expression. He also discovered that to narrow down that perfect niche, find your passion (that also results in income) and diversify so that it remains evergreen. To tackle frustrations and roadblocks, he treated himself as his own first client when it came to solving a problem and "building a better mousetrap."
Finally, Jason explains what drew him into the world of podcasting, as well as his number one secret about podcasting: that it's all about the listener, and not the guest.
Quotes:
“Every business starts out of somebody's frustration with something. If it frustrates you, it probably frustrates a lot of other people too.” – Jason Hartman
“People want someone who's real, so I share my failures and problems on my show because I learn from them, and I want my audience to learn from me so they don't have to make the same mistakes I did.” – Jason Hartman
“A higher level of thinking would be to look around at what other businesses are doing and think about how you can bring that idea to your industry.” – Jason Hartman
Takeaways:
01:48 Real estate remains a reliable investment because land is a fundamental asset that doesn't disappear.
06:23 Every great business starts from solving a personal frustration in the market.
14:15 Stop following competitors and instead look at successful strategies in other industries.
22:25 A podcast or content show should always prioritize listener value over guest comfort.
23:49 Consistent content creation doesn't mean you'll become overexposed if the content remains high quality.
Resources
- Jason Hartman (Official Website)
- Hartman Media (Website)
- Jason Hartman Economist (Website)
Podcast: Play in new window | Download (Duration: 27:55 — 25.6MB) | Embed
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260: Multi-Channel Marketing: Website Retargeting, Email Analytics, Social Media Traffic, and Postcard Marketing with Neil Berman
Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing.
He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to your staff to directly contact your visitors, and segment your list into three groups (those that don't respond, those that are always active, and your true fans). Neil also shares the best advice he ever received about starting a business: creating a solution that is faster, better, AND cheaper than what's out there.
Quotes:
“Multichannel marketing, all connected through a single database, is really the next phase of making it on the internet.” – Neil Berman
“The challenge in sales and marketing is the timing or urgency of the sales opportunity.” – Neil Berman
“You can't just set it and forget it. You have to go back in, see what's working, see what's not working, and adjust accordingly.” – Neil Berman
Takeaways:
01:57 Multi-channel marketing connects different communication platforms to boost customer engagement and sales opportunities.
07:41 Personalized, timely follow-ups significantly increase conversion potential.
08:58 Successful marketing requires constant analytics review and customer behavior understanding.
14:19 Small businesses can now access advanced marketing technologies at affordable prices.
18:13 Email remains a critical communication infrastructure, despite claims of its decline.
Podcast: Play in new window | Download (Duration: 22:02 — 20.2MB) | Embed
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259: Reinvent Your Life, Culitvate Your Inner Circle, Absorb Values, and Model the Right People with Damion Lupo
Damion Lupo says that when it comes to choosing the people you want around you, "The way they do SOMETHING is the way they do EVERYTHING." For Damion, money is a side effect of what he does, and he's more focused on circulation and contribution, helping others succeed financially.
Listen in to our conversation as Damion talks about owning our own life, absorbing values, and modeling the right people (paying close attention to what's under the hood as opposed to that external visible lifestyle). He's got lots of life advice about everything from disconnecting digitally, to noticing/observing nature and spending time thinking about those bigger issues.
Quotes:
“The way people do something is the way they do everything.” – Damion Lupo
“Today, when I think about my goals, it's not necessarily to make 10 times as much money this coming year; it's to create 10 times as much impact.” – Damion Lupo
“We have to make sure that we know what's under the hood with people that we're spending time with.” – Damion Lupo
Takeaways:
02:05 Money follows impact, not the other way around. Focus on contributing value and solving problems, and financial success will naturally follow.
05:45 Choose your inner circle carefully, as the people around you significantly shape your values, ethics, and personal growth trajectory.
09:56 Authenticity in business means being transparent about costs, services, and intentions, rather than manipulating client emotions.
15:37 Develop a consistent morning routine that sets a positive tone for the entire day, prioritizing personal development and gratitude.
20:17 Create intentional space in your schedule for stillness, disconnection from devices, and personal reflection to maintain mental clarity and prevent burnout.
Resources
- Total Control Financial (Website)
- Reinvented Life (Book)
- Hal Elrod's The Miracle Morning (Book)
- The One Thing (Book)
Podcast: Play in new window | Download (Duration: 27:17 — 25.0MB) | Embed
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258: End Destructive Money Habits and Regain Financial Control with Hilary Hendershott
Do you sometimes feel that money is in control of you, or otherwise has you backed into a corner? Hilary Hendershott is a financial advisor who believes your money operating system (that limits your beliefs) is based on your first money experience.
If there's never enough money, you need to allow different results. Replace your beliefs with new ones, stop saying the same tired phrsaes, create a spending plan, and then follow actions that support that plan to completely change your life and outlook on money.
Quotes:
“Money is a very adult concept. It's very hard for the young human brain to grapple with. People are basically crazy about money.” – Hilary Hendershott
“When you have a money operating system called ‘there's never enough money,’ when money comes into your bank account, the only thing to do is get rid of it.” – Hilary Hendershott
“Most people think they have an earning problem, but the truth in my experience is most people actually have a spending problem.” – Hilary Hendershott
Takeaways:
02:42 Your early money beliefs shape your financial behavior, creating a personal "money operating system" that can limit or empower your financial growth.
12:14 Changing your financial narrative starts with deciding to transform your money story and replacing negative self-talk with empowering language.
15:53 Practical financial health requires getting real with your numbers, creating automated systems, and separating emotions from financial decisions.
18:35 Abundance comes from asking for more, negotiating better, and taking control of your earning and saving potential.
20:02 Anyone can overcome financial challenges by forgiving past mistakes and taking consistent, intentional actions.
Resources
- Hilary's TEDx talk (Youtube)
- Hendershott Wealth Management (Official Website)
- Money Blueprint for Business Owners (Website)
- Profit Boss Radio (Podcast)
Podcast: Play in new window | Download (Duration: 22:17 — 20.4MB) | Embed
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257: Market Your Killer Website with Exposure Ninja Tim Kitchen
Tim Kitchen from Exposure Ninja (claim your free website review at ExposureNinja.com/review) is an expert at creating five-page sites.
If your business needs a website, or just a website makeover, Tim's process involves discovering your businesses core services. Each of those sub-services requires a separate page on your website. Also, every business needs a blog to answer the 20 most important questions your customers have, in the form of in-depth blog posts.
Quotes:
“Modern SEO is arranging the information about your business in a way that makes Google want to rank your website highly.” – Tim Kitchen
“Your blog is a way to get search visibility as well as a way for you to introduce your business to people who might be new to you.” – Tim Kitchen
“The stuff that's obvious to you might not be obvious to them. We're not saying they're stupid. We're just saying they don't know your business like you do.” – Tim Kitchen
Takeaways:
00:48 SEO is about arranging business information so Google wants to rank your website highly.
09:31 Create website content by listing your top services and answering the most common customer questions using tools.
14:17 Web designers often focus on design without understanding SEO, creating gaps in website optimization.
19:34 Get a free, detailed website review to understand your site's marketing potential without sales pressure.
21:16 Improve website visibility by sharing helpful, informative content that genuinely assists potential customers.
Resources
- Exposure Ninja (Website)
- Free Website Review (Website)
- Answer The Public (Find Common Questions)
Podcast: Play in new window | Download (Duration: 22:13 — 20.3MB) | Embed
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255: The Voice of Your Dreams: Get Noticed, Serve Others, Overcome Setbacks, and Build Up Passive Income with Aaron Anastasi
Aaron Anastasi from TheVoiceOfYourDreams.com has been on a journey from being an up-and-coming singer to a online teacher. He shares many of his success principles, including finding the joy in service, having a big "why", skylining it, talking to a singular customer avatar, and making use of deadlines and structures.
Quotes:
“We all have this voice of our dreams that calls to us, but it can be hard to hear and hard to follow when our voices of limitation are shouting so much louder.” – Aaron Anastasi
“When I went from ‘it's all about me’ to ‘it's all about serving others,’ there was a big shift in my life, my focus, my level of joy, and certainly my level of income.” – Aaron Anastasi
“It's good enough. We can fix it later and get feedback later. Let's just keep moving and get it done, because done is better than perfect.” – Aaron Anastasi
Takeaways:
02:42 Shifting focus from self-interest to serving others can dramatically improve personal and professional success.
11:15 Perfectionism can block progress; sometimes it's better to complete a project and improve it later.
12:04 Structured creativity allows for more productivity and innovation than complete artistic freedom.
14:01 Creating content with genuine intention and a desire to help others can lead to organic growth and success.
22:07 Identifying and challenging personal limiting beliefs can unlock new opportunities and potential.
Resources
- The Voice Of Your Dreams (Books Website)
- The Voice of Your Dreams (Book)
- The Voice of Your Dreams on Audible (Audio Book)
- Aaron Anastasi (Instagram)
- Aaron Anastasi (Twitter)
Podcast: Play in new window | Download (Duration: 24:45 — 22.7MB) | Embed
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254: Red Zone Marketing: Make Your Marketing Exciting, Engaging, Unique, Focused, and Helpful from the Right Messaging and Branding with Maribeth Kuzmeski
Maribeth Kuzmeski from RedZoneMarketing.com has some breaking news: most companies' messaging sucks! They don't have a value proposition, story, elevator speech, or anything of the sort. Instead, specialize in something specific, focus on what's in it for your customers, model your competitors, and think about the outcomes/emotions you can provide for people.
Quotes:
“Marketing isn't working at all if nobody's selling anything.” – Maribeth Kuzmeski
“The key to getting someone to pay attention is more about who you work with than what you do, especially if what you do isn't really all that compelling.” – Maribeth Kuzmeski
“The biggest mistake in marketing is not that you're not doing enough or spending enough; it's that you're not messaging yourself correctly.” – Maribeth Kuzmeski
Takeaways:
05:02 Craft a specific, targeted message that focuses on who you help and the outcomes you deliver, not just what you do.
07:57 Develop multiple messaging templates tailored to different target markets and events.
16:03 The most unique part of your business is often the people behind it, not just the product or service.
16:53 Word-of-mouth and personal recommendations are more powerful than generic marketing efforts.
21:56 Your marketing message should address what people want, not just what they need.
Podcast: Play in new window | Download (Duration: 23:18 — 21.3MB) | Embed
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253: Self-Publishing: Step into Greatness by Transforming Your Personal Story, Experience, and Passion into a Published Book with Michelle Prince
Michelle Prince from MichellePrince.com says that everyone has a story. She's an expert at taking anyone who wants a non-fiction book and fleshing out not only what they want to accomplish with that book, but also developing the first draft and editing it into something publishable. She also talks about the different types of books you can create, from a business card book, a small "7 things" book, a huge story/message book, or a multi-author book where you only write one chapter.
Quotes:
“Everyone has a story, no matter who you are or what you do, but generally, people who want to share their story and get it into the hands of others are those who are ready to step into their greatness.” – Michelle Prince
“Every story matters, you just have to figure out what you want to do with it.” – Michelle Prince
“The biggest mistake all authors make is underestimating the process, how much time it will take, and how many little decisions have to be made along the way.” – Michelle Prince
Takeaways:
00:53 Every professional has a unique story that can be transformed into a book to boost their business credibility.
04:55 A book's purpose varies - from being a business card to creating speaking opportunities to sharing personal development insights.
07:55 The hardest part of writing a book is extracting the author's core message and experiences from their mind.
13:04 The book creation process can take as little as 4-8 hours of focused conversation and questioning to develop a first draft.
16:02 Publishing a book involves more than writing; it requires a clear marketing strategy aligned with the author's specific goals.
Podcast: Play in new window | Download (Duration: 22:49 — 20.9MB) | Embed
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252: From Lead to Gold: Develop a Life Plan and Business Plan That Results in Happiness and Joy with Alchemy Advisor Stephen Rodgers
Stephen Rodgers from TheAlchemyAdvisors.com wants to help you discover your higher purpose and develop a life/business plan around that. Steve shares his best resources with us and talks about his daily ritual involving exercise, affirmations, yelling/screaming to music, and his daily scoreboard point system.
Quotes:
“Breaking through resistance is the price you pay for the dream you want.” – Stephen Rodgers
“I've learned more from my challenges and my failures than I have from my successes.” – Stephen Rodgers
“Every goal and every action has a gestation period, just like it takes an orange tree a certain amount of time to grow or an elephant baby to be born.” – Stephen Rodgers
Takeaways:
02:39 Connect with a network of professionals and mentors who can provide support and guidance.
05:00 Create a detailed business and life plan with specific goals, timelines, and action steps.
12:55 Look for the "gift" in challenging situations, turning setbacks into opportunities for growth.
17:11 Break down big, ambitious goals into smaller, manageable chunks to maintain motivation and progress.
20:29 Develop a daily ritual that includes exercise, affirmations, and personal accountability to stay focused and motivated.
Resources
- The Alchemy Advisors (Podcast)
- Focal Point Coaching from Brian Tracy (Coaching and Training Website)
- Mind Valley (Website)
- Code of the Extraordinary Mind (Book)
- Think and Grow Rich (Book)
Podcast: Play in new window | Download (Duration: 28:33 — 26.1MB) | Embed
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251: Launch Copywriting: Be Personable, Develop a Buzz Around Your Product, and Succeed with Sarah Grear
Sarah Grear from SarahGrear.com/robertrules is a copywriter who enjoys creating the "launch stack"... creating a website with landing pages, marketing emails, funnel, opt-in pages, Facebook ads, and more.
She explains her copywriting process to us, common mistakes people make when launching their products, and the things you need to know to make your upcoming product launch a huge success.
Quotes:
“People really respect and admire you for bringing extra value without necessarily saying it and just surprising them.” – Sarah Grear
“One thing that I see people do is they assume they know what their customer wants without getting the exact language that their customer would use.” – Sarah Grear
“As a copywriter, part of what I do is look at the surveys, ask for the surveys, and find out why people aren't buying their product or why they did buy the product.” – Sarah Grear
Takeaways:
01:46 Showing up on camera and being visible can unexpectedly open up professional opportunities.
05:18 Offering additional value beyond your core service can make you stand out in a competitive market.
14:48 Breaking down complex launch campaigns into manageable, time-boxed stages helps maintain clarity and efficiency.
16:29 Batching work and having dedicated production days can significantly improve productivity and client satisfaction.
26:29 Understanding customer language through surveys and direct conversations is crucial for creating compelling marketing copy.
Resources:
Podcast: Play in new window | Download (Duration: 31:06 — 28.5MB) | Embed
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