Podcast

899: Real Estate Basics: What To Do, What To Avoid, and Become a Successful Real Estate Investor With Peter Vekselman

December 23, 2022

Do you want to enter the world of real estate? Are you hesitant because of the large risk it has? Everyone desires to be a real estate investor because of the huge cash it brings, but little do they know that it only has a 3-5% success rate. The root of people's problems is that they are trying to put different things together, not understanding how they fit. However, this problem could be solved by acquiring everything from just one trustable source, having a coordinated piece and building an assembly line.

Peter Vekselman is a real estate investing expert who has completed over 3,600 real estate deals. He is the founder of Partner Driven, a company that provides a comprehensive platform for real estate investors, offering lead generation, capital, construction, and sales services. Today, Peter discusses the common pitfalls that hold back many real estate investors, emphasizing the need for a unified approach that combines all the necessary elements of a successful real estate business.

Quotes

“Whoever spends the most money on marketing and screams the loudest gets the most attention. It's not because they're the smartest—they just make the most noise.” - Peter Vekselman

“You've got to be willing to put in the time and effort. You've got to be a long-term player because nothing happens overnight.” - Peter Vekselman

“The goal is to get as many deals under contract as possible. Because ultimately, he who controls real estate makes the most money.” - Peter Vekselman

Takeaways

01:27 Real estate investing success rates are low, with only 3-5% of investors achieving success, due to the complexity of piecing together all the necessary elements of the business.

06:38 Successful real estate investing requires a long-term mindset, a willingness to put in the effort, and a desire to level up and achieve more than one's current situation.

13:49 Effective lead generation and communication with property owners are the core skills that drive profitability in real estate, while the back-end operations can be handled by a supportive team.

17:13 Aligning with experienced and successful real estate investors is the ultimate shortcut to achieving one's own success in the industry.

21:07 Partnering with a comprehensive real estate investing platform can mitigate risk and liability, allowing investors to focus on the revenue-generating activities.

Resources

Podcast: Play in new window | Download (Duration: 23:15 — 32.2MB) | Embed

898: Hack and Grow Rich: Leverage More Sales From Your Podcast Storytelling and Marketing With Shaahin Cheyene

December 21, 2022

Do you want to learn more about leveraging your business online using podcasting? Are you looking for strategies to achieve rapid growth in your business? Do you want to become a better storyteller and build more influence in your business and marketing? You must start with the basics to attract potential customers and generate sales for your products or services. Because you already have a business, you know your ideal customer and who you want to sell to.

Shaahin Cheyene is an entrepreneur who has started multiple companies, including Podcastcola. He is the author of the book "Billion: How I Became King Of The Thrill Pill Cult" and the host of the podcast "Hack and Grow Rich". Today, Shaahin describes how podcasting can be used to double your revenue and sell products or services. He explains that podcasting allows you to build a relationship with your audience, unlike traditional advertising where the attention span is short.

Quotes

“Podcasts, unlike traditional advertising, especially long-form podcasts, allow you to get to know the person.” - Shaahin Cheyene

“Quantity does matter. Quality is important, quantity is important, and just staying relevant is important.” - Shaahin Cheyene

“If you're going to do it, do it right. That means focusing on working on your business, not in your business, and doing what I do—bringing on the best people in whatever fields I need to accelerate my business.” - Shaahin Cheyene

Takeaways

00:48 Podcasting allows you to build a deeper relationship with your audience compared to traditional advertising.

05:11 It takes time and practice to become comfortable and effective at podcasting, but working with a professional agency can help overcome the initial learning curve.

11:03 Quantity and consistency are important factors in successful podcasting, not just quality.

18:32 Podcasting is more effective for businesses with a backend (e.g., online courses, coaching) rather than just selling books.

26:14 If you're going to pursue podcasting, do it right by bringing on the best people and experts to help accelerate your business, rather than trying to do it all yourself.

Resources

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897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz

December 19, 2022

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.

Greg Zakowicz is a veteran marketer and the senior ecommerce expert at Omnisend. As an experienced professional in the field of ecommerce, Greg has the knowledge on how businesses can take advantage of email, SMS, and other marketing channels to drive sales and growth. Today, Greg discusses the benefits of using Omnisend, an all-in-one platform that integrates email, SMS, and retargeting capabilities to help ecommerce businesses streamline their marketing efforts and improve their overall performance.

Quotes

“15 years ago, having a sophisticated platform for marketing purposes was a lot more challenging, complex, and expensive than it is today.” - Greg Zakowicz

“Do not rest on your laurels, don't assume, and don't hold yourself back or unknowingly self-sabotage.” - Greg Zakowicz

“This stuff does not have to be hard. Don't get overwhelmed. It's super easy—just do one thing at a time.” - Greg Zakowicz

Takeaways

01:01 Integrating email, SMS, and retargeting capabilities on a single platform can help ecommerce businesses streamline their marketing efforts and improve overall performance.

05:45 Retargeting customers across multiple channels, such as email, SMS, and social media, can effectively rekindle their intent and drive more sales.

13:36 Embracing new marketing channels, like SMS, even if they may not seem like a natural fit for your audience, can lead to unexpected growth opportunities.

17:51 Constantly experimenting and trying new tactics, even if they seem risky, is crucial for staying ahead in the ever-evolving ecommerce landscape.

23:38 Focusing on one step at a time, rather than getting overwhelmed by the complexity of multi-channel marketing, is the key to successful implementation.

Resources

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896: RedCircle: Grow Your Audience Through Podcasting with Mike Kadin

November 7, 2022

There are currently millions of podcasts floating around the internet, covering every topic of possible interest to humans. Due to the large number of podcasts already available, it can be challenging to gain attention in this market. For podcasters who don't have a sizable following, the available methods of making money are limited at best. It's a shame, because there is so much great stuff out there, that this discouragement leads to the departure of otherwise brilliant producers from the podcasting medium.

Mike Kadin is the Founder and CEO of RedCircle, a podcast hosting and advertising platform. With his unique experience working with thousands of podcasters and advertisers, Mike has gained valuable insights into the podcasting industry and the challenges faced by independent creators. Today, Mike discusses the importance of creating high-quality, engaging content that resonates with your target audience.

Quotes

“Don't be too afraid of competition in your area, unless it's from a huge podcast that everybody knows.” - Mike Kadin

“You're not going to be good at it in the beginning. You're going to have to practice, and you'll get better. Get your first one out there, listen to feedback from your fans, iterate, and just continue to get better.” - Mike Kadin

“There's no TikTok algorithm that's going to take you to a million views tomorrow. It's a slower medium, both in terms of how people listen and in how you grow. You have to put in the work over time.” - Mike Kadin

Takeaways

02:56 Utilize cross-promotion strategies to expand your podcast's reach and grow your audience.

04:19 Focus on creating high-quality, engaging content that resonates with your target audience before worrying about monetization.

14:12 Consider offering listener support options, as many fans are willing to contribute a small amount to support creators they value.

16:33 Partner with the right platforms and services to streamline the business side of your podcast, allowing you to focus on content creation.

20:05 The podcast industry is not dominated by traditional media and celebrities, as 65% of podcast listeners are tuning in to the "middle class and long tail of podcasters."

Resources

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895: Strategy Sprints: Get Your Time and Energy Back, Enjoy Less Stress, More Revenue, Scaling, and Freedom with Simon Severino

November 4, 2022

There are so many situations in business and life where a small amount of reconfiguration is the solution. Perhaps there is no need to start over from scratch after discarding everything you've accomplished in your life. A slight reconfiguration may do instead of something more drastic, and that can entail reconfiguring your priorities, schedule, and finances.

Simon Severino is the Founder of Strategy Sprints, a company that helps business owners in SaaS and services run their companies more effectively. He is the author of the book "Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business," which provides a framework for entrepreneurs to improve their decision-making, increase sales, and achieve their goals. Today, Simon discusses the importance of writing things down, measuring key metrics, and having a clear process for making decisions.

Quotes

“If you don't write down your assumptions, you treat them as if they were reality.” - Simon Severino

“If you don't know your numbers, your decisions are not based on data—they're based on rumors.” - Simon Severino

“When the tide goes out, you see who's swimming naked. Whenever there's a recession-type situation, the mindset that gets me through is that the weak hands are just being weeded out. All these businesses might not even have had any business making money.” - Simon Severino

Takeaways

02:49 Documenting your assumptions and testing them through experiments is crucial for making informed business decisions.

07:51 Tracking a few key metrics regularly can help you quickly identify and adapt to changes in your business or industry.

18:30 Simplifying your business offerings and focusing on one core solution can lead to a more efficient and profitable operation.

22:17 Connecting your daily work to the tangible results and feedback from clients can help overcome the perceived "boredom" of repetitive tasks.

23:49 Reducing the number of "parts" or components in your business can make it easier to maintain and improve over time.

Resources

Podcast: Play in new window | Download (Duration: 33:18 — 46.0MB) | Embed

894: TyrAds: Grow the Reach of Your Mobile App Through Marketing and Advertising with Zino Rost van Tonningen

November 2, 2022

With the growth of technology comes a wide variety of mobile applications that provide solutions, entertainment, etc., to their users. Various mobile applications are arising from left to right, and some mobile app companies are struggling in growing their apps. It is clear that there will be a problem when it comes to the app's growth due to the increase in competition in the industry.

Zino Rost van Tonningen is the CEO of TyrAds, a company that helps mobile app developers scale their user base from 100k to 10 million users and beyond. With over 8 years of experience in building and growing 8-figure businesses, Zino is an expert in the field of app marketing and advertising. Today, Zino talks about the challenges app developers face in growing their user base, the importance of finding the right target audience, and how his company utilizes data and privacy-centric methods to help clients achieve their growth goals.

Quotes

“Sometimes you have a very good product that sells itself, but sometimes you have an excellent product that has a very strong viral effect.” - Zino Rost van Tonningen

“If you target the right people who are actually looking for that service, it's going to be much easier.” - Zino Rost van Tonningen

“Make sure you're prepared. As I've always mentioned, proper preparation prevents poor performance, so make sure you're properly prepared.” - Zino Rost van Tonningen

Takeaways

04:41 Successful app growth often requires more than just a great product - targeted marketing and audience identification are crucial.

14:17 Taking advantage of first-party data and privacy-centric targeting methods can help app developers effectively scale their user base, even as industry changes make traditional targeting more challenging.

15:14 Preparing for the future of app marketing, where device IDs and personal data become more restricted, is key to maintaining growth momentum.

20:42 Consumers may be willing to trade personal data for free or valuable services, but transparency and clear choices are important.

24:42 Preparing now for the future of app marketing, where device IDs and personal data become more restricted, can give developers a significant advantage.

Resources

Podcast: Play in new window | Download (Duration: 26:19 — 36.4MB) | Embed

893: The Guide to Amazon: Strategies for Success on the World’s Largest Online Shopping Mall with Stephen Somers

October 31, 2022

Do you want to start selling online, or are you looking for ways to increase your current online sales? There are a plethora of opportunities to do business online. Used equipment and goods can be sold through a variety of sales channels, some of which will even consign or sell on your behalf. If you want to launch a business, sell innovative products, and reach a large customer base, selling on Amazon is your best bet.

Stephen Somers is the founder of Grow My Reach, a platform that teaches online business owners how to become high-level marketers and disruptors in their industries. He has been an entrepreneur since 2014 and also runs the successful business Marketplace Superheroes, which serves over 10,000 people and teaches various Amazon selling strategies. Today, Stephen shares his journey of building a successful business and the importance of distribution and marketing.

Quotes

“Email is a massive part of what we do. If you're not using it properly, you're not running a real business.” - Stephen Somers

“You've got to keep it fresh, because if you don't, you'll just see a gradual degradation.” - Stephen Somers

“You've got to be regular and consistent, but don't be consistent if the things you're doing are never getting you results.” - Stephen Somers

Takeaways

04:09 Consistent distribution and promotion are critical for business success, with email being a foundational piece.

09:20 Businesses can create a "perpetual launch" system by incorporating different types of promotions, such as value-driven content weeks, two-week launches, and three-week launches, to maintain a consistent flow of marketing and sales.

19:21 Training your audience to expect and engage with your content and offers is as important as training yourself to maintain a consistent promotional strategy.

22:14 Maintaining freshness and uniqueness in content and promotions is crucial to avoid audience boredom and disengagement.

27:49 Providing a free, detailed guide that leads people into a sales funnel can be an effective way to introduce your products and services.

Resources

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892: Strategies To Explode Your Business Revenues With Mike Pedersen

October 28, 2022

Various internal and external forces can affect the longevity of your business's products and services. Understanding how your business excels where your competition does not is crucial in dominating your market. Incorporating these strategies into your marketing plan can push your organization to become an industry leader.

Mike Pedersen is a growth-minded business consultant who helps CEOs and business owners grow their revenues and become the best version of themselves. As the author of the book "Dominate Your Markets: No BS Impact Strategies to Explode Your Business Revenues, Have More Energy, and Get the Life You Really Want," Mike shares his expertise in marketing, business development, and personal development. Today, Mike discusses the importance of having a clear organizational structure, defined roles and responsibilities, and holding employees accountable to achieve business success.

Quotes

“All it takes is one wrong move in business where you decide to go a different direction. As an owner or CEO, you might think it's little, but that little thing can compound on itself and become a big thing.” - Mike Pedersen

“If you don't have leadership, then people don't have direction. If you don't have direction, then you've got people who aren't being held accountable for specific things.” - Mike Pedersen

“If your pain is bad enough, you'll do whatever it takes. If your pain isn't bad enough, you'll stay in limbo forever.” - Mike Pedersen

Takeaways

02:42 Innovative business models or strategies may not always translate to success if the underlying operations and management are not properly structured and aligned.

06:59 Clearly defined roles, responsibilities, and accountability are crucial for business success, especially in growing companies.

09:50 Self-awareness and a willingness to make changes in leadership are essential for long-term growth and sustainability.

11:08 Focusing on personal development and understanding one's "why" can help business owners and CEOs achieve more in both their personal and professional lives.

20:13 Addressing the pain points and challenges faced by businesses can be a powerful motivator for taking action and making necessary changes.

Resources

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891: Grow Your Business Through Managing and Scaling With Juliana Marulanda

October 10, 2022

Managing a Business is not an easy task. Owners face countless difficulties before they can scale their businesses. You might think, how can I get out of this situation and continue to grow my business? Thinking about the five pillars would help, for example, through technology, documentation, training, and metrics. Hiring and retaining a great talent might also help, but keep in mind what happens if that person leaves.

Juliana Marulanda is the founder of ScaleTime, a company that has served over 300 digital agencies. Juliana is passionate about providing audiences with invaluable tools they can use instantly to start improving their business. Today, Juliana discusses topics related to managing people, scaling, and agency growth, sharing her insights and expertise on these important aspects of running a successful digital agency.

Quotes

“Doing operations can sometimes feel like something between a catheter and a root canal for a lot of creative individuals. We try our best to make it fun and have done so much to gamify it and make it easy.” - Juliana Marulanda

“We tend to attract a community of people who are super supportive. In such a competitive environment, fostering that level of community is something really special.” - Juliana Marulanda

“Implement dirty drafts because if you get stuck in professional perfectionism, implementation is not going to happen.” - Juliana Marulanda

Takeaways

04:23 Delegating processes and functions within a digital agency requires establishing clear workflows, documentation, communication channels, training, and performance metrics.

15:30 Revisiting and refining agency processes every 6 months is crucial to ensure they remain up-to-date and effective as the business evolves.

18:51 Understanding the unique language and pain points of the digital marketing industry allows consultants to provide more tailored and impactful solutions.

21:20 Strengthening a supportive community among agency owners can provide valuable ideas and help address challenges in a competitive environment.

28:00 Implementing "dirty drafts" and an experimental mindset can help overcome the paralysis of professional perfectionism and drive faster implementation.

Resources

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890: Becoming a Business of Purpose with Diane Primo

October 7, 2022

Do you operate your business around your purpose? Have you been paying attention to your customers, employees, or stakeholders? Having a company that focuses on its purposes is often the one that is successful. Your purpose will be your guide, a framework that will help you operate your business. Aside from that, you should also recognize the importance of your customers, employees, and stakeholders. You must take into account their thoughts and opinions when operating your business.

Diane Primo is the CEO of Purpose Brand Agency, an award-winning public relations, branding, and digital marketing firm based in Chicago. As the only African American female CEO of a purpose-driven communications agency, Diane's focus is on impact marketing, which stems from the belief that brands must be relevant, purpose-driven, and committed to consumers to be successful today. In this episode, Diane talks about the importance of having a clear and defined purpose for a business, and how it can serve as a guide during uncertain times.

Quotes

“Chaos and problems will continue; they won't go away. That's the one thing you can be certain about in a world of uncertainty.” - Diane Primo

“If you haven't defined your purpose or don't have one, I suggest you start working on it. Your purpose can be your guide.” - Diane Primo

“The truth is, you're not going to achieve anything unless you have a workforce that buys in, has direction, and understands how to execute and navigate as they do it.” - Diane Primo

Takeaways

01:14 Defining a clear and operational purpose is crucial for businesses, as it can serve as a guide during uncertain times.

04:07 Successful purpose-driven companies measure their impact through financial and non-financial metrics, and communicate their progress transparently.

08:34 Aligning employees and stakeholders around a company's purpose is essential for effective execution.

15:37 Authenticity and consistency in a company's purpose-driven initiatives are critical, as consumers and the public closely scrutinize these efforts.

23:08 Integrating a company's purpose with its core business strategy and capabilities is the key to creating meaningful impact.

Resources

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