Podcast

696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch

April 14, 2020

Nathan Hirsch is an entrepreneur and the co-founder and CEO of FreeUp.com, an online marketplace that connects businesses with pre-vetted freelancers in e-commerce and digital marketing. Nathan has sold over $30 million online and regularly appears on leading business podcasts. Today, Nathan discusses the importance of hiring and delegating tasks to free up time and focus on being the figurehead and boss.

Quotes

“If you don't hire, you just hit a ceiling that you can't get past. There are also people out there who are not only better than you at certain things but also enjoy them more than you do.” - Nathan Hirsch

“If you're constantly throwing stuff out there, that's when things start to stick.” - Nathan Hirsch

“Don't give up. No one has a 100% hiring record. There will be failures along the way, but focus on what you can control—your systems, your processes—and that's how you improve that hiring percentage.” - Nathan Hirsch

Takeaways

02:37 Hiring the right people can help entrepreneurs avoid hitting a ceiling and focus on tasks they enjoy.

05:38 Trying different marketing strategies and ideas through a trial-and-error process can lead to successful business growth.

11:15 Clearly communicating expectations and providing detailed instructions is crucial when delegating tasks to freelancers.

16:29 Categorizing freelancers into followers, doers, and experts can help entrepreneurs hire the right type of worker for specific tasks.

27:09 Maintaining a long-term mindset and focusing on what can be controlled are key to successful hiring and delegation.

Resources

Podcast: Play in new window | Download (Duration: 29:03 — 26.8MB) | Embed

695: Generate Sales Calls Every Day, Achieve Household Name Status, Increase Your Monthly Recurring Revenue Using Authority Marketing with Josh Elledge

April 12, 2020

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies.

UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue!

UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media.

Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times.

Quotes

“Humans will discriminate in terms of whether they should take a call with a person, click on an ad, or engage in some way. So, you have to gain their trust.” - Josh Elledge

“Everybody has a message that could positively impact the world. And if you have influence, you can truly make that impact. What is in your heart is probably amazing.” - Josh Elledge

“If you want to get through to people who jealously guard their time, you have to lead with just presenting an offer. That's a no-brainer.” - Josh Elledge

Takeaways

02:02 Building personal authority through online profiles, social media, and content creation is crucial for gaining trust and influence with potential clients.

08:14 Providing value and building relationships through a "go-giver" approach, such as hosting a podcast, can be more effective than traditional sales tactics in attracting and converting clients.

09:47 Carefully vetting and selecting guests for a podcast can help ensure they are a good fit for the target audience and potential client base.

17:09 Leveraging video and follow-up communication to maintain engagement and provide additional value can help nurture leads and increase conversion rates.

20:26 Focusing on providing a high-quality product or service and understanding the target market's needs are essential for building a successful and sustainable business.

23:05 Facing challenges in hiring enough staff to meet the growing demand for the company's services is a positive sign of the system's effectiveness.

Resources

Podcast: Play in new window | Download (Duration: 26:40 — 24.6MB) | Embed

694: From Impossible to Inevitable: Apply the Winning Mindset to Locate Your Ideal Customer, Solve Problems, and Generate Predictable Revenue with Aaron Ross

April 11, 2020

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits.

Quotes

“Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross

“I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross

“We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross

Takeaways

04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche.

05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting.

08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth.

11:46 Developing financial confidence and resilience is more valuable than just having financial savings.

17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation.

23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree.

Resources

Podcast: Play in new window | Download (Duration: 26:28 — 24.4MB) | Embed

693: Get Paid to Build Your Skills and Increase Your Hourly Rate: Master the Freelancer and Career Game with Nissar Ahamed

April 10, 2020

Nissar Ahamed is the founder and CEO of CareerMetis.com, a one-stop destination for job seekers and freelancers. He is also the host of the Career Insider Podcast and the co-host of the C.A.R.E. podcast. Today, Nissar discusses the significant shift in the freelancing and gig economy, noting that it has become a mainstream career choice.

Quotes

“If you're not making money in the long term, and you have all the resources, it's on you. There's no excuses. Others have done it. You can do it as well.” - Nissar Ahamed

“Initially, you have to find clients. Then you become so successful that they come to you.” - Nissar Ahamed

“No matter what you want to do, follow your path. I think you'll get to a point where, no matter what age you are, you'll find your path. Don't do it for someone else.” - Nissar Ahamed

Takeaways

00:47 Freelancing has become a mainstream career choice, with 30-50 million Americans engaged in freelance work, a number that is growing due to technology and the gig economy.

02:59 Starting a side hustle in a desired field can help build a portfolio and skills that can lead to a full-time job or the pursuit of a passion project.

08:43 Persistence and hustle are crucial in the initial stages of freelancing, as building a strong reputation and client base takes time and effort.

15:06 Successful freelancers don't just rely on one platform. They market themselves across multiple channels.

21:33 Joining online communities, such as Facebook groups and Slack channels, can be valuable for finding clients and support in the freelancing journey.

26:07 Balancing a full-time job with freelancing can help reduce risk and build a stable income, while gradually transitioning to a full-time freelance career.

Resources

Podcast: Play in new window | Download (Duration: 34:38 — 31.9MB) | Embed

692: Guest Expert Profits: Build Relationships and Enjoy Consistent Podcasting Traffic with Jessica Rhodes

April 9, 2020

Jessica Rhodes is the founder and co-owner of Interview Connections, a leading podcast booking agency. She has been a guest on numerous podcasts, sharing her expertise on leveraging podcast interviews for business growth. Today, Jessica discusses the power of podcasting for building relationships and driving consistent traffic to businesses.

Resources

Podcast: Play in new window | Download (Duration: 25:24 — 23.5MB) | Embed

691: Multiply Yourself by Hiring Smart Virtual Assistants with Anne and Mark Lackey

March 26, 2020

Anne and Mark Lackey are the owners of Hire Smart Virtual Assistants, a company that helps businesses scale by providing top-notch virtual employees. Anne and Mark have coached and trained hundreds of investors and business owners across the US and Canada. They are also authors, having written the book "Multiply Yourself." Today, Anne and Mark discusses their unique approach to hiring virtual assistants. They explain how their rigorous testing and certification process helps match the right candidates to the right roles, addressing the challenges of hiring in a low unemployment market.

Quotes

“We've really honed our testing and profiling to make sure that we get the right kinds of people in the right types of roles.” - Anne Lackey

“I don't care whether you use us or hire locally, it doesn't really matter. But we're all about empowering entrepreneurs to be their best self.” - Anne Lackey

“Whatever it is, get it off your plate so that you can fulfill your highest potential and do the great things in this role that you were intended to do.” - Anne Lackey

Takeaways

01:35 Hiring the right virtual assistant can significantly reduce business owners' workload and allow them to focus on their core responsibilities.

02:55 Thorough testing and certification of virtual assistants helps ensure a good fit and long-term success, addressing the challenges of traditional hiring.

06:41 Virtual assistants can handle a wide range of tasks, from customer service to specialized roles, and can even provide extended hours coverage to give businesses a competitive edge.

19:39 Maintaining a personal touch with customers, even in a virtual setting, can be a powerful way to build relationships and drive business growth.

28:35 Outsourcing tasks that business owners don't enjoy can free up time and energy to focus on their highest potential and fulfill their intended role.

Resources

Podcast: Play in new window | Download (Duration: 30:15 — 27.9MB) | Embed

690: Deep Knowledge and Learning: Automate, Delegate and Grow with E-Commerce Agency Owner Darwin Liu

March 25, 2020

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce.

Quotes

“I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu

“As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu

“If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu

Takeaways

00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship.

01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue.

09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial.

18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients.

20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences.

23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand.

Resources

Podcast: Play in new window | Download (Duration: 26:44 — 24.5MB) | Embed

689: Become a Thought Leader by Identifying and Solving a Customer Point of Pain with Global Credibility Expert Mitchell Levy

March 24, 2020

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months

He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.

Quotes

“If you find what you love doing and can demonstrate clear and articulated value, the more you narrow your focus, the higher prices you can charge, and the more people will walk in the door.” - Mitchell Levy

“When you love what you do and do it all the time, it no longer feels like work. And if you're making money from it, that's even better.” - Mitchell Levy

“30% of people come to meetings late. If you're going to come to a meeting to try to sell me something, and you're late, you will not close the deal.” - Mitchell Levy

Takeaways

01:19 Maintaining a consistent online presence and sharing regular updates can help build trust and connection with your audience, even if they are not ready to buy.

03:26 Crafting a short, compelling pitch that clearly communicates your customer's point of pain and the value you provide is crucial for making a strong first impression.

06:52 Narrowing your focus and specializing in a specific area can lead to higher prices and more clients.

10:49 Being prepared and punctual for meetings and interviews is essential for establishing credibility and professionalism.

17:04 Establishing a structured process for interviews and content creation, with clear inputs and expected outputs, can help ensure a positive experience for both the host and the guest.

27:44 Embracing the journey and being open to unexpected opportunities can lead to valuable aha moments and positive outcomes.

Resources

Podcast: Play in new window | Download (Duration: 36:49 — 33.9MB) | Embed

688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok

March 23, 2020

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth.

Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience.

Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days)

Blog: minimal audience

YouTube: reaches an average amount of audience

Active Podcasting: reaches a greater amount of audience compared to the other two mediums

5 things to consider about Podcasting

Why you should and Should not Do a podcast

Why you shouldn't start a podcast

- If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time.

- Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast.

Who and Why you should start a podcast

- any businesses who want to attract or reach a larger audience.

- any businesses who want to try new things, areas, or approach

- If you aspire for your company, services & products, offer, and practices to grow

- any businesses who want to expand their network-opening doors for new industries and influencers to bring business together

When you start a podcast consider below factors:

-Stay true to the core of your business

-What and why your passionate about your business

-Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast

Structures of the Podcast

- How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast

Regular Podcast- doing it every single day or week.

Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes

Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast.

Planning the "now what" of your podcast

- call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you

go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation

Actual Starting of the Podcast

- Deciding what materials and equipments to use: good quality microphone, podcasting software

- organized schedule of guests to ensure their availability to guest on the podcast

On going marketing of the podcast

Questions to ask?

- How are you going to market your podcast?

- Who should be invited? and where to look for them?

Other businesses' approach is: AUTOMATED EMAIL SEQUENCE

live webinar which leads into an eCourse, which then leads into being able to make more money.

Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT

Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast

which is free at podcastlaunchschool.com.

Additional Tips on Podcasting

Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc).

Be organized and stick through the flow of your podcast

Optimize your time- Be resourceful and innovative. For example, a single zoom recording of your podcast can be repurposed and used for different platforms.

A zoom recording can be uploaded as a Youtube video, transcript of the video can be posted on a blog with an embedded link of the recording, or putting it into an email

sequence. Can also be uploaded on Instagram, facebook, and other social media platforms. In that case, information will reach a larger scale of different types of audiences.

Final takeaway:

Your time is precious. Decide if starting a podcast for your business is WORTH YOUR TIME.

Do as much research as you can, optimize and be resourceful, talk to people who have done podcasting successfully.

When you decide to start a podcast, go to podcastlaunchschool.com for helpful tips and notes.

Quotes

“You probably feel like everyone is doing a podcast and that you're late to the game. The stats just don't support that fear. If you look at the actual statistics regarding podcasts, it is the single best way to get your message out to more people, and it still is not competitive.” - Joe Sanok

“If you want to open doors into new industries and connect with other influencers, then a podcast is absolutely right for you.” - Joe Sanok

“Podcasts can get you to that Mount Everest. But you have to do it right and ensure you're optimizing your time.” - Joe Sanok

Takeaways

00:50 Podcasting has a significantly greater impact than blogging or YouTube, with the potential to reach a much wider audience.

05:45 Determining the right podcast structure and "now what" (call-to-action) is crucial for aligning the content with your business goals.

08:28 Repurposing podcast content across multiple platforms can help maximize its reach and impact.

09:07 Blocking out dedicated time for podcast planning and production is essential for maintaining consistency and quality.

09:56 Understanding the potential return on investment (ROI) of your podcast is key to ensuring it's worth your time and effort.

Resources

Podcast: Play in new window | Download (Duration: 10:31 — 9.8MB) | Embed

687: How to Build Your Brand Online Using SEO, Podcasting, and Video with eWebResults CEO Matt Bertram

March 20, 2020

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials

Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content.

What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download.

Quotes

“If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram

“It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram

“I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram

Takeaways

00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings.

01:43 Storytelling through video content is an effective way to engage and connect with clients.

02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand.

06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success.

09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies.

Resources

Podcast: Play in new window | Download (Duration: 10:39 — 9.9MB) | Embed

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