Podcast

686: Get Measurable Results from Direct Response Marketing and Combine with Branding with JD Dwyer

March 19, 2020

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.

Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
Use the problem-solution (before-and-after) formula: solve a real problem
Collect customer data!

Quotes

“You can use direct response marketing tactics, which are all about getting measurable responses, and combine them with branding at the same time. They shouldn't be mutually exclusive.” - JD Dwyer

“The last person you want to go to for building a website is a website developer. Do they know anything about marketing? They might give you a pretty website, but will it sell?” - JD Dwyer

“You can walk into just about any restaurant or retail store in the US today, and they will not collect your data. They're just letting money slip through their fingers. If you collect data, you can market to them thereafter.” - JD Dwyer

Takeaways

01:27 Identifying the most profitable target audience and finding more people like them is crucial for effective marketing.

02:19 Adding a unique "wow factor" to offers can help small businesses differentiate themselves from larger competitors.

05:33 Using the problem-solution formula in marketing can effectively demonstrate how a product or service solves a customer's problem.

14:55 Optimizing a business website to be a sales machine, rather than just an information portal, is essential for driving conversions.

17:38 Implementing a reward program can encourage repeat business and build customer loyalty.

Resources

Podcast: Play in new window | Download (Duration: 20:29 — 18.9MB) | Embed

685: Flourish to Seven Figures, Set Bigger Goals, and Take Imperfect Action with Facebook Ads Expert Monica Louie

February 14, 2020

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast.

Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

Quotes

“You've got to have converting landing pages, build relationships on Facebook, and have a great product. Facebook ads can't create a great product for you.” - Monica Louie

“If you've done a great job building that relationship and continuously showing up so you're always top of mind, then when you have the offer at the right time, people will be more likely to take advantage of it.” - Monica Louie

“You need to get out of your own way and take big actions. Don't worry about failure; you're figuring out what works and what doesn't. Just keep going.” - Monica Louie

Takeaways

07:16 Building a comprehensive strategy is crucial when using Facebook ads, as they are just one piece of the puzzle.

11:19 Consistent relationship-building through content, email, and social media is key to long-term success.

26:12 Taking imperfect action and being willing to adjust based on results is more important than seeking perfection.

27:48 Identifying and solving real problems for specific people can lead to growth opportunities.

32:04 Patience and persistence are essential when building a successful online business.

Resources

Podcast: Play in new window | Download (Duration: 35:08 — 32.4MB) | Embed

684: Relieve Entrepreneurial Stress, Live in the Present, Build Rapport, and Communicate Better with Kathy Gruver

February 12, 2020

Kathy Gruver, PhD has graced stages on four continents (including 2 TEDx), three cruise ships and a handful of islands. She hosts the TV show based on her first book, The Alternative Medicine Cabinet and has earned her PhD in Natural Health. Dr. Gruver is the twelve-time award-winning author of seven books including, Conquer Your Stress, Workplace Wellness, Conquer your Stress at Work, and Journey of Healing.

She has studied mind/body medicine at the famed Benson-Henry Institute for Mind-Body Medicine at Harvard, and has been featured as an expert in numerous publications including Glamour, Fitness, Time, WebMD, Prevention, Huffington Post and Dr. Oz’s The Good Life, and has appeared on over 250 radio & TV shows including Lifetime, NPR, CBS Radio and SkyNews London. She is also the co-host of the new Fire and Earth Podcast.

Quotes

“I just follow the breadcrumbs, ending up where the universe takes me. I say yes to everything, and now I'm finding myself here.” - Kathy Gruver

“If you know what type of learner a person is, you're going to be more apt to communicate efficiently with them.” - Kathy Gruver

“If you have one foot in the past and one foot in the future, you end up peeing all over the present.” - Kathy Gruver

Takeaways

02:10 Adapting communication methods to different learning styles, such as visual, auditory, and kinesthetic, can improve understanding and rapport.

06:47 Staying present and not dwelling on the past or worrying about the future can help reduce stress and suffering.

14:55 Verifying information and not making assumptions about others' intentions can prevent misunderstandings and conflicts.

19:35 Incorporating improv and body language awareness into communication training can make it more engaging and effective.

24:08 One-on-one coaching can be a valuable tool for personal and professional growth, especially during challenging times.

Resources

Podcast: Play in new window | Download (Duration: 26:37 — 24.6MB) | Embed

683: Mega Podcasting: Create Content, Get Traffic, and Network to Get Joint Ventures and Affiliates

February 10, 2020

Growing a podcast isn’t just about hitting record—it’s about consistently reaching the right audience and turning listeners into loyal supporters. Today, Robert Plank talks about the evolution of his podcast, from its early beginnings as a blog to its current state as a successful interview-based show. He shares his strategies for networking and using the podcast as a tool to connect with other industry professionals.

Quotes

“If I had known I would do 682 episodes, I would not have made a podcast. I would have been overwhelmed. Don't plan out the next 10 years. Don't plan out your whole life.” - Robert Plank

“Whenever I would do this thing we always hear is so important—networking and going to live events, conferences, and meetups—the problem is that some people are really introverted, while others have no problem socializing.” - Robert Plank

“Podcasting on its own is not some magic thing. It's creating content, a networking tool, and a way to get traffic.” - Robert Plank

Takeaways

02:12 Starting small and focusing on one podcast episode at a time can help overcome the feeling of being overwhelmed.

11:08 Networking and interviewing others can be an effective way to generate content and build relationships.

21:36 Adopting a "devil's advocate" mindset can help create more relatable and accessible content for listeners.

32:31 Consistently marketing and promoting each podcast episode, across various platforms, is crucial for building an audience.

41:27 Involving guests and leveraging their audiences can be an effective way to scale content creation and grow a podcast.

44:16 Exploring alternative monetization strategies, such as affiliate marketing and creating compilation books, can be more lucrative than relying solely on sponsorships.

45:38 Applying a structured framework can help organize content and make it more accessible to listeners.

Resources

Podcast: Play in new window | Download (Duration: 46:51 — 43.1MB) | Embed

682: Local Media Assets: Grow a News-and-Events Local Facebook Magazine, Run Contests and Land Recurring Clients with Drew Griffin

February 7, 2020

Drew Griffin is the Co-Founder of EverLinks, a service that affords anyone the ability to quickly create mobile optimized, quick loaded web pages and 'link in bio' extenders. Delicious Marketing is a marketing agency that leverages emerging technology to deliver results in the form of awareness, engagement and lead generation that convert to customers.

Additionally, Drew is a mobile app developer, author, public speaker and consultant with focus on business growth hacking and lead generation.

He's here to explain his Local Media Assets concept, a way that you can get business owners approaching YOU to use your services as a digital marketer, instead of prospecting and cold calling.

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

Things you will discover in this episode:

How did Drew Griffin's career transition happen?
How does Drew Griffin differentiate himself from other Internet Marketers or Local Marketing Agencies?
What is Drew Griffin's Local Media Asset approach or concept?
Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess
The concept of the Local Business Films
What do businesses get when they participate and get featured on the Facebook Page?
With this kind of approach, how to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

How did Drew Griffin's career transition happen?

Drew Griffin spent 25 years in Health Care as a Hyperbaric Wound Care Nurse. With the rising of technology that time, he found an opportunity to
help his diabetic patients in a different way by developing an app that tracks blood sugar of diabetic patients. Seeing the very rapid growth of the downloads of
his app, he decided to leave the clinic and focused more into local marketing leveraging the use of latest technologies in the market.

How does Drew Griffin differentiate himself from other Internet Marketers?

It took Drew Griffin years to transition from the local marketing strategies, going door to door and sell his services to internet marketing such as facebook marketing and advertising, and into finding his own unique framework, developing the concept of local media asset.

What is Drew Griffin's Local Media Asset approach or concept?

Drew Griffin and his business partner created a media company, establishing and making its space and attracting audience by delivering news and events in a local space. They command all the attention and can compete with big and established media companies, televisions, newspapers because they can deliver information much faster than these companies. And once their local social media presence started picking up, their audience started to grow. Their audience becomes their asset into obtaining clients in such a way that clients come to them, and not the other way around.

Their clients come from different types of businesses, offering different sorts of services but one thing they all have in common is they want attention from their local space so they could talk about their services or products. With the help of Drew Griffin's Local Media Asset approach, they bring these companies advance results in the form of attention (views of videos, social media comments, engagement in social media etc). Once the results are showing and they have established relationship with their clients over time, they offer more services in forms of consultations or some other services they provide.

Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess

The strategy of running contest on Facebook. For example, Drew Griffin ran a contest on facebook to guess the final result of Philadelphia Eagles (an NFL Team) and whoever they might be playing. He leverage the fact that in their local community in Philadelphia, a lot of people are very passionate about the Philadelphia Eagles, so that only means he could get a lot of audience/engagement/participants in this contest. Whoever wins the contest gets to have a free $50 or $100 dollar gift to a local restaurant. A messenger bot pops us and these participants walk through an automation process on Facebook Messenger, and in the backend, this messenger is designed to grab their email addresses. From Facebook Messenger Bot List this can be used as an email list as leads for the company that Drew Griffin is working with in this case, the local restaurant. Networking with other businesses or services is possible in this kind of strategy too.

The concept of the Local Business Films

It is the strategy of creating a local business spotlight video that only runs around 5 to 10 mins. Reaching out to local businesses through an email or telephone call and offering them to be featured on their Facebook Page which has thousands of audience. These audiences are from the local area and they may have tried the services of the local business or are interested to put up the same business as the featured local business.

The contents of the video/film are basically, the type of business they have, services and products they offer, best seller/must try products, location and where to contact (telephone number/address/website).

What do businesses get when they participate and get featured on the Facebook Page?
They get attention from the audiences that the Facebook page already has. These audiences translate into video views, people who comment they love the product/services, etc. And the people who viewed the videos and engaged either on comments or by mere liking/reacting on the post became part a list of potential clients/leads of the business. Once the list is established, this is a great tool to tap more similar clients and land to more local businesses who are into same service or sell the same products and, make business with them, show them results of previous clients who have worked on the same leads and eventually provide them the list.

How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

Asking a local business to be filmed and be featured in the local Facebook Page is a make or break of the business. In this kind of approach or system, Drew Griffin's LMA build up the audience first which is something that local businessess want.Mentioning their local media agency/local media asset gave them an instant authority and these local businesses recognize them. Nervousness is there at first but because they recognize you, it gives you that badge, sense of credibility and authority that diminishes whatever nervousness you feel asking a local business to be filmed. When you have something valuable to provide you can leverage them to your advantage.

To know more about smart prospecting & sales strategies for Local Marketing Agencies, join their Facebook page. Also, watch the replay of their Local Media Assets course!

Quotes

“If you've got the attention and something truly amazing, you've provided the results in advance that they're already looking for. This leads to likely reactions, comments, shares, and all that good stuff.” - Drew Griffin

“If you can serve it in a unique way, delivering that type of benefit through owning a local media asset, you could achieve some very interesting things.” - Drew Griffin

“It's awesome when people can truly cross that bridge from chasing clients to having clients come to them in a fruitful relationship. That's what it's about.” - Drew Griffin

Takeaways

04:43 Building your own "local media asset" can help you stand out from the competition and provide real value to local businesses.

10:32 Focusing on local news, events, and community engagement can be a more effective way to attract and serve local clients compared to traditional marketing tactics.

23:07 Providing results and building relationships with local businesses is more important than just trying to make a sale.

33:10 Overcoming the fear of approaching local businesses can be done by building credibility and authority through a local media asset, and taking small, simple actions following a proven template.

47:20 Taking small, simple actions and following a proven template can help overcome the fear of approaching local businesses.

52:27 Being part of a supportive community of fellow local marketers can help you learn, share ideas, and achieve success.

Resources

Podcast: Play in new window | Download (Duration: 54:12 — 49.8MB) | Embed

681: Avoid Outsourcing: Build a Team of Profitable Full-Time Employees with Lance Tamashiro

January 17, 2020

Lance Tamashiro is a successful entrepreneur and business partner of Robert Plank. He has built a thriving online business and shares his expertise through his website, LanceTamashiro.com, and his marketing podcast, Tamashiro Marketing. Today, Lance discusses the importance of building a team of profitable, full-time employees to grow a business beyond its current limits.

Quotes

“I really wish that 10 years ago, when we started, we were given the advice to have control of things and be at the center of our business. We followed that path and took it on.” - Lance Tamashiro

“I'd love to sit at the beach and work on my business, thinking about the big picture. But I can't get there because if I'm not working in my business, nothing happens and the money stops.” - Lance Tamashiro

“The bottom line is this: no matter what you think about your online business, you cannot scale to the level you desire. You'll hit your ceiling and wonder why you can't break through.” - Lance Tamashiro

Takeaways

07:10 Hiring full-time employees, rather than relying on outsourcing platforms, can help entrepreneurs break through growth ceilings in their businesses.

17:15 Investing in employee training and providing them with the tools and resources to succeed can lead to more efficient and profitable implementation of business strategies.

22:52 Using existing course materials and having employees implement them can be a cost-effective way to expand a business's capabilities.

32:10 Gradually increasing employee responsibilities and access, while maintaining control over sensitive information, can help overcome fears and concerns about outsourcing.

34:17 Building trust with employees through regular communication, feedback, and appreciation can create a positive and productive work environment.

Resources

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680: Content Marketing for Local Search with Ken Tucker

January 15, 2020

Ken Tucker is a content marketing and local search expert. He is the co-author of the book "Content Marketing for Local Search: Create Content that Google Loves and Prospects Devour." Today, Ken discusses search engine optimization (SEO) for local businesses, particularly in outperforming larger franchises. He also talks about the strategies and tips outlined in his book, including the value of creating 12-month social media campaigns, understanding customer language and problems, and repurposing existing content to improve local SEO.

Quotes

“Content continues to be the most important. You know the old adage, 'Content is king,' which may feel a little tired, but it still holds true.” - Ken Tucker

“Don't fall into the trap of using business jargon. Avoid the gobbledygook.” - Ken Tucker

“Pay attention to the questions your customers are asking, whether it's via email, in person, or over the phone. Use this information to create frequently asked questions (FAQs) and 'how to' content.” - Ken Tucker

Takeaways

02:01 Content is the biggest driver for both search engine optimization and customer engagement.

07:02 Local SEO is crucial for small businesses to outperform larger franchises by targeting specific geographic search phrases.

10:03 Ongoing SEO efforts are necessary to keep up with changes in search algorithms and competitor actions.

11:24 Promoting content through social media campaigns can effectively drive traffic to a business's website.

18:38 Businesses should repurpose existing content from service calls, proposals, and customer inquiries to create new blog posts and web content.

Resources

Podcast: Play in new window | Download (Duration: 24:02 — 22.2MB) | Embed

679: Scale Your Company, Outsource to Virtual Assistants, Grow Your Brand Recognition, and Master Your Freelance Life with Laura Pennington Briggs

December 20, 2019

Laura Pennington Briggs is a successful freelance writer and entrepreneur. She has transitioned her freelance writing business into coaching and training other freelancers on how to scale their companies, outsource to virtual assistants, and grow their brand recognition. Laura is the author of the book "How to Start Your Own Freelance Writing Business" and has also delivered two TEDx talks, "The Future is Freelancing" and "Flip the Script: Empowering the Freelance Generation." Today, Laura shares her journey, including publishing a book, working on her PhD dissertation, and helping companies and freelancers navigate the changing landscape of work.

Quotes

“So many changes, many of them good and exciting, and big steps forward. I'm so excited to be able to come back and provide an update to you all, and hopefully provide a little bit of inspiration.” - Laura Pennington Briggs

“Never give up on any of the goals you have. You never know where your business or dreams will take you.” - Laura Pennington Briggs

“Your business sometimes evolves. Sometimes you figure out a skill, you figure out what you need to do to pay the bills, and then you realize you could help other people do the same things that you've just done.” - Laura Pennington Briggs

Takeaways

00:35 Freelancing is becoming the dominant form of work, with freelancers expected to make up the majority of professionals by 2027.

02:57 Successful freelancers must focus on scaling their businesses, outsourcing to virtual assistants, and growing their brand recognition.

06:12 Effective marketing and promotion are crucial for the success of a book or other creative endeavor.

06:52 Pursuing multiple projects, such as writing books and completing a PhD, can help freelancers diversify their income and achieve their goals.

08:24 Persistence and a willingness to adapt are key to navigating the changing landscape of work and achieving one's dreams.

Resources

Podcast: Play in new window | Download (Duration: 10:54 — 10.2MB) | Embed

678: Crushing YouTube: How to Build 100,000 Subscribers and Diversify Your Website Revenue with Joseph Hogue

December 16, 2019

Joseph Hogue is an online influencer through YouTube and four web properties. Through his channel (Let's Talk Money) and four blogs, he reaches over 500,000 people a month through topics like investing, making money and personal finance. He's here to make you aware of the rise of online mobile searches and 5G, plus -- he details how he grew his YouTube channel from 22 subscribers to 100,000 -- with 4,000 to 5,000 views per video.

You too can grow your YouTube presence and use it as an asset to launch new products, if you are consistent!

Quotes

“The tragic fact is, it's not enough to have a great product out there. You've got to have that product and the distribution.” - Joseph Hogue

“You've got to think of YouTube, in some ways, as a traditional media outlet. YouTube wants to be an alternative to TV.” - Joseph Hogue

“You really need to emphasize that sense of community, that sense of shared beliefs and a shared purpose, and start branding around yourself as a person.” - Joseph Hogue

Takeaways

02:33 Using YouTube as a distribution platform can be a powerful way to drive traffic and promote your other online assets, such as your website or products.

05:54 The growth of mobile internet usage and the advent of 5G technology make it increasingly important for businesses to have a strong video presence on platforms like YouTube.

11:33 Emphasizing a sense of community and personal brand around your YouTube channel can help drive engagement and positive signals to the platform.

12:30 Diversifying your revenue sources on YouTube, beyond just ad income, such as sponsorships, affiliates, and your own products, can help create a more sustainable business.

15:36 Consistency is key to building a successful YouTube channel. Posting new content on a weekly basis, at the same time, can help build a loyal following.

Resources

Previous Appearance:
- SEO Content Marketing with Joseph Hogue
Subscribe to Let's Talk Money! with Joseph Hogue, CFA on YouTube
Connect with Joseph Hogue on LinkedIn

Podcast: Play in new window | Download (Duration: 18:28 — 17.1MB) | Embed

677: Writing, Speaking, Networking, and Book Funnels with Suzy Prudden

December 13, 2019

Author of twelve books including the best selling, Suzy Prudden’s Spot Reducing, Itty Bitty Weight Loss Book, MetaFitness: Your Thoughts Taking Shape, and Change Your Mind, Change Your Body. • Winner of the Women in Business: 1994-95 Most Inspirational Speaker Award and the International Federation of Hypnotists 2001 Award for Excellence for Integrated Therapies & 2006 Lifetime Achievement Award. • Guest expert on over 1,000 radio and television shows including Oprah, The Today Show and Good Morning America. Proven Strategies for Achieving Success in Business, Relationships, Weight Loss and Every Area Controlled by Your Mind Suzy Prudden has been featured on Oprah who said, “In order to heal your relationship with your body, you have to go inside. The answers are all in Suzy Prudden’s book, Change Your Mind, Change Your Body.”

Suzy Prudden is an entrepreneur and the founder of Itty Bitty Publishing, a company that helps experts create small, 30-page books to share their knowledge. She has appeared on numerous TV shows, including The Oprah Winfrey Show, and has written 11 books with major publishers. Today, Suzy discusses the benefits of her "itty bitty book" concept, which allows experts to provide concise, easy-to-digest information to readers.

Quotes

“95% of Americans don't read. And everybody needs information. You're right—the soundbite era is upon us. With itty-bitty books, the expert has an opportunity to create a relationship with the reader.” - Suzy Prudden

“Publishing the book is just the beginning. A lot of authors and experts think it's the end, but it's actually a nice cornerstone for your business.” - Suzy Prudden

“If you want to sell books, you have to get out there, period. You have to be visible, and you have to carry your book.” - Suzy Prudden

Takeaways

01:51 Itty Bitty Books are designed to be business-building tools, driving readers to the author's website for additional resources and services.

08:52 The investment to publish an Itty Bitty Book is typically around $5,000, which includes workshops, coaching, and a comprehensive publishing package.

15:48 The Itty Bitty Book publishing process includes workshops, coaching, and a bestseller campaign to help authors succeed.

25:24 Authors need to actively seek out speaking opportunities that align with their Itty Bitty Book's topic and target audience.

30:27 Having an Itty Bitty Book can help position authors as experts in their field, which can open doors for speaking engagements and other opportunities.

Resources

Podcast: Play in new window | Download (Duration: 35:56 — 33.1MB) | Embed

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How did Drew Griffin's career transition happen?

How does Drew Griffin differentiate himself from other Internet Marketers?

What is Drew Griffin's Local Media Asset approach or concept?

Example of an approach/strategy of Local Media asset concept that illustrated success and yielded positive results to businessess

The concept of the Local Business Films

How to overcome the nervousness of asking a local business to be filmed and get featured on your Facebook Page?

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Takeaways

Resources

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Resources

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