Marketer of the Day: Internet Marketing Podcast

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913: Kumospace: Build Stronger Culture, Collaboration, and Visibility In Remote And Hybrid Teams With Drew Moffitt

In the past two years, remote working has become a trend in workspaces. Various platforms like zoom have emerged to suit the needs of companies to connect with their employees and get the work done. But the problem is that a company's teams now have fewer and more difficult interactions with each other, causing collaborative projects challenging to do. With Kumospace, you can have a stronger culture, collaboration, and visibility within your team, especially those teams with many members. It offers various functions that cater to the team's needs with highly collaborative work, a game changer for remote or hybrid teams.

Drew Moffitt is one of the earliest employees at Kumospace. With his vast experience in marketing a business, specifically being a successful start-up entrepreneur, he helps Kumospace market its product and service. Kumospace is a platform that provides virtual offices and event spaces where remote and hybrid teams collaborate and connect. In this episode, Drew talks about his journey of being a start-up entrepreneur and the uniqueness of Kumospace, and how it can help teams have culture, collaboration, and visibility in a remote working environment.

Quotes

“Success is both succeeding and failing. You need to be able to look at the numbers, especially on a bad day, but not let that necessarily demoralize your attitude.” - Drew Moffitt

“Hiring is a big part. You need to make sure you put together a team that mirrors and complements you.” - Drew Moffitt

“I have spent a lot of my career centered around proving whether a business or idea was viable. I approach marketing in much the same way—let's time-box it and try to do this thing quickly.” - Drew Moffitt

Takeaways

00:54 Habitually checking metrics and data can help identify and address issues quickly, rather than letting problems fester.

04:14 Embracing both success and failure is crucial for growth, as the emotional roller coaster of entrepreneurship requires resilience and adaptability.

08:44 Focusing on the unique needs of an underserved audience can lead to the development of innovative solutions that stand out in the market.

14:26 Building a collaborative and supportive team culture can help maintain enthusiasm and drive during challenging times.

25:44 Adopting a "fail fast" mentality and quickly validating ideas can save time and resources in the long run.

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912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna Shimota

If you've never heard the term "B2B," you might be wondering what it means. B2B stands for business-to-business. It's a commercial environment and a complex ecosystem with several buyers, multiple touchpoints, and long sales cycles. To be successful, you must first understand your business, its distinctiveness, and its vision. What's better is if there is someone who can help you with your growth mission and practice demand generation.

Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that specializes in demand generation. Today, Deanna discusses the differences between lead generation and demand generation, explaining how demand generation is a more effective long-term strategy for sustainable business growth. She weighs in on the importance of understanding your ideal customer profile, developing a unique point of view, and creating a content marketing strategy to attract and nurture your target audience.

Quotes

“Lead generation is very much the here and now, the short game. I'm trying to find leads, convince them to take a sales appointment with me, and convert them to buy now.” - Deanna Shimota

“Let's rethink the way we're approaching this. If this is your best content, and it's really good content, why are you putting obstacles in the way of the people you want to see it, read it, watch it, and listen to it? This is the stuff that convinces them to buy from you.” - Deanna Shimota

“Sometimes we need to take a step back and return to the basics of what works.” - Deanna Shimota

Takeaways

01:57 Demand generation is a more effective long-term strategy for sustainable business growth compared to the short-term focus of lead generation.

06:09 Narrowing down your ideal customer profile and developing a unique point of view are crucial first steps in building a successful demand generation program.

10:29 Distributing valuable content across the channels and platforms where your target audience is already engaging is key to attracting and nurturing potential customers.

17:32 Embracing a "sales rep-free" buying experience by usage of digital content and channels can help organizations stay ahead of evolving buyer preferences.

21:10 Striking the right balance between technology investments and foundational marketing practices is essential for scaling a business effectively.

Resources

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911: QPilot: Start A Subscription Program and Skyrocket Your Sales With Matthew Holman

Subscriptions for businesses are now booming. A lot of people go over the comfortability of having goods and services delivered to them easily without hassle. It is a powerful tool to have recurring revenue, as well as engagement opportunities, to connect more with your customers and further increase your sales. But how do you set up a subscription program for your business? The first step is to gather information on why individuals are subscribing, and the second is to relate that information to the reasons why people don’t. This will provide you with crucial information about how to get people to interact with your product and subscribe for longer.

Matthew Holman is the co-founder of QPilot and the founder of Subscription Prescription, a weekly newsletter that provides tips on subscription conversion, retention, and more. As an expert in the subscription business model, Matthew works directly with brands to help them launch and scale great subscription programs. Today, Matthew discusses the current state of subscriptions, including the rise in subscription fatigue, the growing trend of consumers enjoying the convenience of subscription services, and the importance of personalizing the subscription experience and understanding the "why" behind why customers subscribe.

Quotes

“There's certainly subscription fatigue going on with the abundance of streaming services and other monthly subscription offerings all vying for your dollars.” - Matthew Holman

“What makes subscriptions really powerful is that it's not just about recurring revenue; it's an additional engagement opportunity. As a brand, you have a targeted audience that trusts you and likes your products, which means you can sell even more to them.” - Matthew Holman

“The best advice I ever got was to keep focusing on the things that are working and make those better and better. Once you have that down, you can start figuring out how to add other things.” - Matthew Holman

Takeaways

00:48 Subscription programs provide recurring revenue and increased customer engagement opportunities for brands.

07:05 Understanding the "why" behind customer subscriptions, and addressing pain points, can significantly improve retention and growth.

09:23 Brands should avoid making hasty, top-down decisions to implement subscriptions without thoroughly understanding customer needs and preferences.

12:18 Personalization and customization are crucial for successful subscription programs, allowing customers to tailor the experience to their needs.

20:38 Focus on optimizing and improving the subscription strategies that are already working, rather than constantly chasing new ideas.

Resources

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910: Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company’s brand and visibility has never been easier.

Ryan Abrahams is the Chief Revenue Officer at Assertive Yield, a company that provides a real-time analytics platform for websites to optimize their programmatic advertising. Gone are the old ways of using yesterday’s data to try and optimize one’s programmatic advertising stack and losing revenue through certain errors. Ryan is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. Today, Ryan identifies the importance of real-time data and analytics in optimizing website revenue, and how the platform can help publishers and advertisers make more informed decisions.

Quotes

“Many companies have stopped using their own design platforms and started using ours because it's better.” - Ryan Abrahams

“We're one of the few platforms in the industry that allows you to slice and dice data in hundreds of different dimensions. There's virtually no limit to the ways you can analyze data in real time.” - Ryan Abrahams

“We're built for publishers by publishers. Our founder knows how to build a platform from the ground up for his own websites.” - Ryan Abrahams

Takeaways

01:02 Real-time data and analytics are crucial for optimizing website revenue and making informed decisions, rather than relying on outdated information.

06:48 Assertive Yield can help companies optimize their traffic acquisition efforts by providing granular data on the profitability of different user segments.

09:50 "Traffic Shaping" uses machine learning to reduce unnecessary ad requests, which can improve server efficiency and increase revenue for publishers.

14:40 Assertive Yield allows publishers and advertisers to deeply analyze their data, down to the user and article level, to identify the most profitable content and traffic sources.

17:37 Assertive Yield's free trial period and focus on empowering publishers make their platform an attractive option for companies looking to improve their programmatic advertising performance.

Resources

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909: SmartCue: Use Sales Demos to Introduce Your Products, Offer Solutions, and Grow Your Business With Robin Singhvi

The product demo, often known as the sales demo, is the most important component of a B2B SaaS company's sales process. It's a once-in-a-lifetime opportunity to show a prospective buyer the worth of your product. Product demonstrations are essential components of any software sales process. Poorly executed demos have a major impact on closing rates. They can, however, be quite effective if done correctly. Essentially, the demo can make the difference between closing a contract and losing a prospect. A solid demo shows your prospects how your product actually addresses their problems and allows them to be more successful at work.

Robin Singhvi is the founder of SmartCue, a software platform that enables enterprise sales teams to create personalized product demos to help close deals faster. With his background in sales enablement and as a solutions consultant, Robin has firsthand experience in the challenges sales teams face when delivering effective product demos. Today, Robin discusses how SmartCue solves these issues by allowing sales teams to create a library of personalized demos tailored to specific buyer personas, use cases, and industries, ensuring consistent and engaging presentations.

Quotes

“A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Robin Singhvi

“As sales leaders, when you're selling complex enterprise software, you want to ensure a level of consistency across all your reps. You don't want only your top-performing salesperson to excel at demos.” - Robin Singhvi

“The faster I can get you to it, the more engaged and receptive you'll be to my idea or conversation.” - Robin Singhvi

Takeaways

01:10 Personalized product demos are more engaging and effective than generic, one-size-fits-all presentations.

05:48 Consistent and standardized demo delivery across a sales team helps improve sales performance and close deals faster.

10:56 Understanding the specific problems and needs of the buyer persona is crucial to showcasing the relevant features and value of the product.

12:52 Ending demos a few minutes early allows for a smooth transition and follow-up, without feeling rushed.

18:43 Expanding the capabilities of personalized demos to enable self-serve, interactive demos can help customers better evangelize the product to their own stakeholders.

Resources

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908: Affiliate Marketing: Turn Your Passion Into a Profitable Business With Matt McWilliams

Do you wish to build a profitable business base on your passion? Numerous people want to turn their passion into something that will give them money. But self-doubt always haunts them to turn this dream into reality. The world will not wait for your message, and they will get a solution from someone else. So how do you take a step to turn your passion into profit?

Matt McWilliams is the “Affiliate Master” and the author of the book "Turn Your Passions Into Profit". As an affiliate marketing expert, he has worked with big names like Kevin Harrington, Tony Robbins, and Dean Graziosi. Today, Matt shares his insights on how to turn your passion into a profitable and growing business. He talks about the importance of getting clear on your passion, committing to leading, and building an audience through content and community.

Quotes

“A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Matt McWilliams

“Why not you? Why not me? Why not be the one the world—or whoever your audience is—gets the solution from.” - Matt McWilliams

“If you think about how people have stood out over time, it's often by leveraging those perceived disadvantages.” - Matt McWilliams

Takeaways

00:32 The world needs your unique message, but it won't wait for you to share it. You need to step up and be the one to provide the solution.

05:57 Overcoming self-doubt and imposter syndrome is crucial to turning your passion into a profitable business.

08:38 Using your personal experiences and struggles can make you a more relatable and qualified messenger in your niche.

19:20 Building an army of smaller, loyal affiliates can be more effective than chasing after big-name partners.

22:11 Proactively identifying and incentivizing underperforming affiliates can lead to significant sales growth.

Resources

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907: Become an Amazon Expert and Improve Your eCommerce Strategies with Lesley Hensell

During the pandemic, eCommerce was used immensely all over the world. Most people switched from buying physically in retail or grocery stores to ordering their things and groceries online. Not only did the buyers take advantage of the rise of eCommerce, but also the sellers and business owners. With the ongoing rise of competition in the eCommerce industry, what should you do to improve your strategy and gain the upper hand?

Lesley Hensell is the founder of Riverbend Consulting, a full-service Amazon agency with over 85 employees. With over 12 years of experience as an Amazon seller herself, Lesley and her team specialize in helping clients navigate the complex world of Amazon, from listing optimization to enforcement and more. Today, Lesley talks about the importance of going beyond the "sexy" metrics and focusing on the day-to-day, "boring" strategies that can truly move the needle for Amazon sellers.

Quotes

“There's a prevalent attitude in the Amazon world that it's not necessarily a get-rich-quick scheme. What you don't see is all of their expenses, their cost of goods, and how much they're paying in Amazon fees. For all you know, they might have just lost a bunch of money.” - Lesley Hensell

“We love to structure our pricing to address objections. You're right; when you hire an agency, it often feels like they want a retainer, which can be exorbitant, and they may not always explain how it's used.” - Lesley Hensell

“The sellers who succeed in the long term are the ones who continue to develop each of their products, increasing their earnings each month. This way, they avoid putting all their eggs in one basket.” - Lesley Hensell

Takeaways

01:56 Focusing on the "boring" but impactful strategies, like optimizing product listings, can be more effective than chasing "sexy" metrics.

04:18 Identifying and addressing underperforming listings can unlock significant growth potential.

10:41 Leveraging Amazon's various features, such as enhanced brand content and video, can provide a competitive edge and drive sales.

19:23 Outsourcing specialized tasks to experts can be more cost-effective than trying to handle everything in-house.

21:18 Diversifying product offerings and building a brand, rather than relying on a single "million-dollar" product, is a more sustainable long-term strategy.

Resources

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906: LaunchCart eCommerce Revolution: A Selling Strategy for Simple Online Sales and Massive Profits with Greg Writer

The attraction of eCommerce is the ability to sell to a large online audience - to develop your business much faster by using the power of the internet. Whether it's saving time or money, many people and companies prefer doing business online rather than at a physical location. Online shopping is beneficial for both consumers and businesses since it allows them to compare prices, browse a broader selection of products, and buy from the comfort of their homes or offices at any time of day or night.

Greg Writer is the founder of Launch Cart, an e-commerce platform that aims to provide a better and faster solution for online businesses. With over 25 years of experience in digital marketing, Greg has seen the evolution of e-commerce from the early days of online malls to the current landscape of print-on-demand and influencer marketing. Today, Greg shares his insights on the unique features of Launch Cart, including its freemium model, built-in marketing tools, and integration with print-on-demand providers, making it easier for businesses to get started and grow their online presence.

Quotes

“We're launching a B2B marketplace where brands and manufacturers can upload their product catalogs. This will enable car sellers to search for products and add them to their stores.” - Greg Writer

“We want to onboard millions of people around the globe quickly. We'll give them the ability to create a store, access the marketplace, click a few buttons, and start selling products with no money upfront.” - Greg Writer

“It's about surrounding yourself with people who are smarter than you, those who will help you grow and advance.” - Greg Writer

Takeaways

00:35 Building a better e-commerce platform requires understanding the pain points of existing solutions and creating a more streamlined and feature-rich experience.

04:01 Offering a freemium model can help onboard a large user base quickly, while also providing opportunities to upsell and cross-sell additional services.

11:12 Integrating a marketplace model that connects brands, manufacturers, and sellers can create a mutually beneficial ecosystem for all parties involved.

17:25 Taking advantage of existing websites with high traffic and targeted audiences can be a good approach to building a successful e-commerce marketplace.

23:50 Maintaining a positive mindset and surrounding oneself with people who can help you grow are key to success in the ever-evolving world of e-commerce.

Resources

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905: Kettlebell Kings: Build A Strong Business Community, Generate Content, and Embrace Your Competitive Spirit With Chad Price

If you're an entrepreneur, you might think that business is all about the number of sales. But the dilemma is that branding nowadays is hard since there’s already a lot of information available, plus, everyone wants to put a name on things and call it a brand. How are you going to make a brand that stands out? By building a community and a purpose within your brand, it will be much easier to compete with other companies. Furthermore, generating content is vital because it increases people’s engagement, which is one of the measurements of success.

Chad Price is a serial entrepreneur with over 10 years of experience in multiple industries. His most notable company is Kettlebell Kings, which he started from scratch and has grown into a multi-million dollar Fortune 5000 company. Today, Chad talks about his entrepreneurial career, sharing insights on building a strong brand and community around a product.

Quotes

“I think what makes me unique is my perseverance, coming from a competitive background where hard work is a given and success isn't always guaranteed. I embrace the journey and the process, finding enjoyment in every step.” - Chad Price

“The good teams share a common purpose. Not everyone measures success in the same way, so someone has to uphold the standard and set the bar for where we need to be to claim champion status or success.” - Chad Price

“The hardest part is embracing that competitive spirit and understanding that there will be ups and downs. If you don't enjoy that aspect of the process, it might not be for you.” - Chad Price

Takeaways

02:29 Building a strong community and sense of purpose around a product or brand is crucial for long-term success in entrepreneurship.

14:47 Maintaining a scalable, technology-focused infrastructure can help businesses handle unexpected surges in demand and growth.

18:01 Embracing a competitive spirit and persevering through challenges and failures is key to achieving entrepreneurial goals.

19:24 Collaboration and forming strategic alliances can be beneficial, even among competitors, in navigating industry changes and opportunities.

24:55 Taking ownership of problems and focusing on solutions, rather than assigning blame, is an important mindset for entrepreneurs to cultivate.

Resources

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904: Access Ally: Launch Your Market Product Successfully and Grow Your Online Business With Nathalie Lussier

Are you struggling to scale your online business? Most oftentimes, even though coaches and course creators have the skills and desire to build a course in a certain area of expertise. But they don’t understand what people are willing to pay for or what they want for free. This lack of understanding affects the growth of the business. So what changes you’ll need to make? Regarding product market fit, you need to know what people say they want, what they actually want, and what you want to create personally. Aligning those three will guarantee a successful launch for your product.

Nathalie Lussier is the founder of Access Ally, a powerful digital course and membership solution for coaches who want to develop their courses, memberships and communities on their terms. She is also the author of the book, “Pre-Sell Your Online Course.” Today, Natalie shares her insights on the importance of product-market fit, the lessons she learned from past failures, and the benefits of running live, cohort-based courses.

Quotes

“Often, we feel like our course needs to be perfect before launching, which can leave us stuck since perfection doesn't exist. Co-creating with people live allows you to put forth your best current work and get immediate feedback from participants.” - Nathalie Lussier

“A lot of times, people struggle with finding the right product-market fit. This is especially true for coaches, course creators, and others who have a great idea or a strong desire to help in a specific area of expertise.” - Nathalie Lussier

“Ideas have a shelf life; use them before they expire. If we had acted on our idea when we first had it, it might have turned into something amazing.” - Nathalie Lussier

Takeaways

00:56 Carefully validating your product idea and understanding what people are willing to pay for is crucial for creating a successful course or digital product.

05:21 Validating your idea through a smaller-scale proof of concept or pilot can help reduce risk and ensure your full-scale launch is more successful.

11:37 Surrounding yourself with the right people, whether it's a team or a community, can help you stay motivated and on track with your long-term business goals.

22:00 Embracing imperfection and co-creating with your audience can be more beneficial than trying to create a "perfect" course before launching.

25:51 Taking action on your ideas before they expire is more important than waiting for the "right time" to start.

Resources

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903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis Kelly

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers’ inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features.

Dennis Kelly is the CEO of Postalytics, a company that helps businesses leverage direct mail marketing in a modern, automated way. Postalytics provides tools and services to simplify the process of creating and sending personalized postcards and letters, integrate direct mail with CRM and marketing automation, and track the performance of direct mail campaigns. Today, Dennis discusses the benefits of using direct mail as a marketing channel, especially as digital channels become more crowded.

Quotes

“What we've done is build a national network of print partners across the country. We've negotiated bulk rates and pricing that individual businesses could never obtain on their own.” - Dennis Kelly

“We've integrated with the Postal Service's tracking system behind the scenes. Now, every single piece of mail sent through Postal X is tracked throughout the entire delivery process.” - Dennis Kelly

“Don't do it the old-fashioned way. Approach it in a modern, smart manner, so you can focus on how to conduct testing and improve marketing, instead of spending your time as a project manager.” - Dennis Kelly

Takeaways

00:45 Direct mail marketing is making a comeback as digital channels become increasingly crowded and less effective.

06:42 Postalytics simplifies the direct mail process by providing a national network of print partners, bulk pricing, and automated tracking and analytics.

10:38 Integrating direct mail with CRM and marketing automation allows businesses to personalize and target their campaigns more effectively.

14:44 Testing and iterating on direct mail campaigns, similar to digital marketing, is crucial for success.

19:02 Businesses should take a long-term, consistent approach to direct mail marketing rather than relying on one-off campaigns.

Resources

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902: DMN8 Digital Marketing Specialists: Dominate Your Market Using Google Ads, Local SEO, and Social Media Marketing Strategy with Gary Geiman

Market domination is an important part of any business. In fact, it’s one of the main reasons why you’re starting your business in the first place — to be the best at what you do and have everyone else know about it. It’s time to separate yourself from the competition. You know you’re the expert and you’re ready to take the reins on your industry, but how are you going to do it? You need a plan of attack, an opportunity to show the world what you’re made of.

Gary Geiman is a serial entrepreneur and business owner. He owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition and market. Today, Gary discusses the importance of making customers and employees the priority, and how to create a business that is a business, not just a job.

Quotes

“Put value out into the universe. If you consistently provide value, it will come back to you.” - Gary Geiman

“Production over perfection. I believe that speed and ease of use in terms of services and products should be top priorities for most businesses.” - Gary Geiman

“To make people aware of you and your business, post on social media multiple times daily. If you're not posting continuously and consistently, you're leaving people in the dark about what you do.” - Gary Geiman

Takeaways

00:51 Prioritizing customers and employees is key to building a successful business.

10:28 Embracing a "production over perfection" mindset can lead to faster results and better customer experiences.

13:32 Consistently providing value to others, both customers and the community, can lead to unexpected rewards.

21:57 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions and targeting the right customers.

28:37 Consistent and continuous social media posting, especially using video, is crucial for building awareness and making people aware of your business.

Resources

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901: Blubrry: Podcast Hosting, Statistics, Growth, and Monetization with Todd Cochrane

What prevents you from podcasting? When preparing for a show, people frequently forget to ask themselves, first and foremost, what is the goal? Some podcasters may already be working toward a goal but unaware of it. There are several factors to consider before you make a podcast. Creating content, identifying your target market, deciding how frequently to post, and many other things.

Todd Cochrane is the CEO of Blubrry Podcasting. Todd wrote the book on podcasting called Podcasting - The Do It Yourself Guide. He has Blubrry Podcasting and its parent company Raw Voice, a full-service podcast hosting service. They aim to create a platform that will enable anyone who wants to start developing or growing a show to do so in a manner they believe to be correct and start creating a brand on your .com properly. In this episode, he talks about how you can start podcasting, building your show, brand, audience, and tribe, and what you can do as a podcaster to build traffic on your podcast.

Quotes

“You've never seen someone build a castle on rented land.” - Todd Cochrane

“Podcasting is amazing, diverse, and inclusive. You hear all these buzzwords today, like DEI, but podcasting truly embodies them. Everyone is creating content now, and the barriers to entry are very, very low.” - Todd Cochrane

“You never know who's listening. It might be one person or 1000, but that one person could completely change your life, depending on the goal of the show and the stage you are at in business or content creation.” - Todd Cochrane

Takeaways

02:21 Building your brand on your own domain, rather than "rented land," is crucial for long-term success in podcasting.

07:38 Consistency is key - getting to that first episode is the hardest part, but once you do, it's about "rinse, wash, repeat" to build a sustainable show.

11:04 Setting clear goals for your podcast, whether it's building authority, generating leads, or something else, is essential for guiding your content creation.

15:32 Visualizing your audience, even if it's just 100 people, can help you approach your podcast with more respect and preparation.

20:47 You never know who is listening to your podcast, so it's important to approach each episode with a good mindset.

Resources

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900: Persuasion Experience: Attract More Leads, Convert More Traffic, and Close More Deals with Alisha Conlin-Hurd

Do you want your business to grow and scale? Are you searching for ways how to increase the sales of your business? Most businesses market just by focusing on themselves rather than solving the problem. This makes the business boring and affects the overall growth of your business. Using the funnels, you will get more attention, which leads to an increase in traffic and sales.

Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a company that helps businesses create high-converting funnels. With over 450 funnels launched and experience building funnel and conversion teams from scratch, Alisha is an expert in the field of online marketing. Today, Alisha shares the importance of the post-click experience, which is what happens after someone clicks on your marketing

Quotes

“A funnel isn't optional. You have a funnel, whether you want one or not, because it's effectively every single touchpoint somebody has with your brand.” - Alisha Conlin-Hurd

“Marketing is just inputs and outputs—garbage in, garbage out. We need to go back and do a lot of that unsexy, foundational work to understand who's the target market.” - Alisha Conlin-Hurd

“Be outrageous, be polarizing, and that's how you'll attract the right people.” - Alisha Conlin-Hurd

Takeaways

00:36 Focusing on the "why" behind your marketing, rather than just the "how" or "what", is crucial for creating an irresistible offer that resonates with your target audience.

07:13 Building a competitive moat around your business by developing proprietary language and systems can help you stand out from the competition.

11:49 Maintaining self-awareness and being willing to let go of tasks that are not high-leverage can help you stay focused and productive as an entrepreneur.

15:56 Identifying and amplifying the 20% of your marketing that is already working, rather than just dismissing it, can be a more effective strategy than completely overhauling your approach.

22:18 Being willing to experiment with outrageous and polarizing marketing tactics can help you attract the right people to your business.

Resources:

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899: Real Estate Basics: What To Do, What To Avoid, and Become a Successful Real Estate Investor With Peter Vekselman

Do you want to enter the world of real estate? Are you hesitant because of the large risk it has? Everyone desires to be a real estate investor because of the huge cash it brings, but little do they know that it only has a 3-5% success rate. The root of people's problems is that they are trying to put different things together, not understanding how they fit. However, this problem could be solved by acquiring everything from just one trustable source, having a coordinated piece and building an assembly line.

Peter Vekselman is a real estate investing expert who has completed over 3,600 real estate deals. He is the founder of Partner Driven, a company that provides a comprehensive platform for real estate investors, offering lead generation, capital, construction, and sales services. Today, Peter discusses the common pitfalls that hold back many real estate investors, emphasizing the need for a unified approach that combines all the necessary elements of a successful real estate business.

Quotes

“Whoever spends the most money on marketing and screams the loudest gets the most attention. It's not because they're the smartest—they just make the most noise.” - Peter Vekselman

“You've got to be willing to put in the time and effort. You've got to be a long-term player because nothing happens overnight.” - Peter Vekselman

“The goal is to get as many deals under contract as possible. Because ultimately, he who controls real estate makes the most money.” - Peter Vekselman

Takeaways

01:27 Real estate investing success rates are low, with only 3-5% of investors achieving success, due to the complexity of piecing together all the necessary elements of the business.

06:38 Successful real estate investing requires a long-term mindset, a willingness to put in the effort, and a desire to level up and achieve more than one's current situation.

13:49 Effective lead generation and communication with property owners are the core skills that drive profitability in real estate, while the back-end operations can be handled by a supportive team.

17:13 Aligning with experienced and successful real estate investors is the ultimate shortcut to achieving one's own success in the industry.

21:07 Partnering with a comprehensive real estate investing platform can mitigate risk and liability, allowing investors to focus on the revenue-generating activities.

Resources

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898: Hack and Grow Rich: Leverage More Sales From Your Podcast Storytelling and Marketing With Shaahin Cheyene

Do you want to learn more about leveraging your business online using podcasting? Are you looking for strategies to achieve rapid growth in your business? Do you want to become a better storyteller and build more influence in your business and marketing? You must start with the basics to attract potential customers and generate sales for your products or services. Because you already have a business, you know your ideal customer and who you want to sell to.

Shaahin Cheyene is an entrepreneur who has started multiple companies, including Podcastcola. He is the author of the book "Billion: How I Became King Of The Thrill Pill Cult" and the host of the podcast "Hack and Grow Rich". Today, Shaahin describes how podcasting can be used to double your revenue and sell products or services. He explains that podcasting allows you to build a relationship with your audience, unlike traditional advertising where the attention span is short.

Quotes

“Podcasts, unlike traditional advertising, especially long-form podcasts, allow you to get to know the person.” - Shaahin Cheyene

“Quantity does matter. Quality is important, quantity is important, and just staying relevant is important.” - Shaahin Cheyene

“If you're going to do it, do it right. That means focusing on working on your business, not in your business, and doing what I do—bringing on the best people in whatever fields I need to accelerate my business.” - Shaahin Cheyene

Takeaways

00:48 Podcasting allows you to build a deeper relationship with your audience compared to traditional advertising.

05:11 It takes time and practice to become comfortable and effective at podcasting, but working with a professional agency can help overcome the initial learning curve.

11:03 Quantity and consistency are important factors in successful podcasting, not just quality.

18:32 Podcasting is more effective for businesses with a backend (e.g., online courses, coaching) rather than just selling books.

26:14 If you're going to pursue podcasting, do it right by bringing on the best people and experts to help accelerate your business, rather than trying to do it all yourself.

Resources

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897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.

Greg Zakowicz is a veteran marketer and the senior ecommerce expert at Omnisend. As an experienced professional in the field of ecommerce, Greg has the knowledge on how businesses can take advantage of email, SMS, and other marketing channels to drive sales and growth. Today, Greg discusses the benefits of using Omnisend, an all-in-one platform that integrates email, SMS, and retargeting capabilities to help ecommerce businesses streamline their marketing efforts and improve their overall performance.

Quotes

“15 years ago, having a sophisticated platform for marketing purposes was a lot more challenging, complex, and expensive than it is today.” - Greg Zakowicz

“Do not rest on your laurels, don't assume, and don't hold yourself back or unknowingly self-sabotage.” - Greg Zakowicz

“This stuff does not have to be hard. Don't get overwhelmed. It's super easy—just do one thing at a time.” - Greg Zakowicz

Takeaways

01:01 Integrating email, SMS, and retargeting capabilities on a single platform can help ecommerce businesses streamline their marketing efforts and improve overall performance.

05:45 Retargeting customers across multiple channels, such as email, SMS, and social media, can effectively rekindle their intent and drive more sales.

13:36 Embracing new marketing channels, like SMS, even if they may not seem like a natural fit for your audience, can lead to unexpected growth opportunities.

17:51 Constantly experimenting and trying new tactics, even if they seem risky, is crucial for staying ahead in the ever-evolving ecommerce landscape.

23:38 Focusing on one step at a time, rather than getting overwhelmed by the complexity of multi-channel marketing, is the key to successful implementation.

Resources

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896: RedCircle: Grow Your Audience Through Podcasting with Mike Kadin

There are currently millions of podcasts floating around the internet, covering every topic of possible interest to humans. Due to the large number of podcasts already available, it can be challenging to gain attention in this market. For podcasters who don't have a sizable following, the available methods of making money are limited at best. It's a shame, because there is so much great stuff out there, that this discouragement leads to the departure of otherwise brilliant producers from the podcasting medium.

Mike Kadin is the Founder and CEO of RedCircle, a podcast hosting and advertising platform. With his unique experience working with thousands of podcasters and advertisers, Mike has gained valuable insights into the podcasting industry and the challenges faced by independent creators. Today, Mike discusses the importance of creating high-quality, engaging content that resonates with your target audience.

Quotes

“Don't be too afraid of competition in your area, unless it's from a huge podcast that everybody knows.” - Mike Kadin

“You're not going to be good at it in the beginning. You're going to have to practice, and you'll get better. Get your first one out there, listen to feedback from your fans, iterate, and just continue to get better.” - Mike Kadin

“There's no TikTok algorithm that's going to take you to a million views tomorrow. It's a slower medium, both in terms of how people listen and in how you grow. You have to put in the work over time.” - Mike Kadin

Takeaways

02:56 Utilize cross-promotion strategies to expand your podcast's reach and grow your audience.

04:19 Focus on creating high-quality, engaging content that resonates with your target audience before worrying about monetization.

14:12 Consider offering listener support options, as many fans are willing to contribute a small amount to support creators they value.

16:33 Partner with the right platforms and services to streamline the business side of your podcast, allowing you to focus on content creation.

20:05 The podcast industry is not dominated by traditional media and celebrities, as 65% of podcast listeners are tuning in to the "middle class and long tail of podcasters."

Resources

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895: Strategy Sprints: Get Your Time and Energy Back, Enjoy Less Stress, More Revenue, Scaling, and Freedom with Simon Severino

There are so many situations in business and life where a small amount of reconfiguration is the solution. Perhaps there is no need to start over from scratch after discarding everything you've accomplished in your life. A slight reconfiguration may do instead of something more drastic, and that can entail reconfiguring your priorities, schedule, and finances.

Simon Severino is the Founder of Strategy Sprints, a company that helps business owners in SaaS and services run their companies more effectively. He is the author of the book "Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business," which provides a framework for entrepreneurs to improve their decision-making, increase sales, and achieve their goals. Today, Simon discusses the importance of writing things down, measuring key metrics, and having a clear process for making decisions.

Quotes

“If you don't write down your assumptions, you treat them as if they were reality.” - Simon Severino

“If you don't know your numbers, your decisions are not based on data—they're based on rumors.” - Simon Severino

“When the tide goes out, you see who's swimming naked. Whenever there's a recession-type situation, the mindset that gets me through is that the weak hands are just being weeded out. All these businesses might not even have had any business making money.” - Simon Severino

Takeaways

02:49 Documenting your assumptions and testing them through experiments is crucial for making informed business decisions.

07:51 Tracking a few key metrics regularly can help you quickly identify and adapt to changes in your business or industry.

18:30 Simplifying your business offerings and focusing on one core solution can lead to a more efficient and profitable operation.

22:17 Connecting your daily work to the tangible results and feedback from clients can help overcome the perceived "boredom" of repetitive tasks.

23:49 Reducing the number of "parts" or components in your business can make it easier to maintain and improve over time.

Resources

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894: TyrAds: Grow the Reach of Your Mobile App Through Marketing and Advertising with Zino Rost van Tonningen

With the growth of technology comes a wide variety of mobile applications that provide solutions, entertainment, etc., to their users. Various mobile applications are arising from left to right, and some mobile app companies are struggling in growing their apps. It is clear that there will be a problem when it comes to the app's growth due to the increase in competition in the industry.

Zino Rost van Tonningen is the CEO of TyrAds, a company that helps mobile app developers scale their user base from 100k to 10 million users and beyond. With over 8 years of experience in building and growing 8-figure businesses, Zino is an expert in the field of app marketing and advertising. Today, Zino talks about the challenges app developers face in growing their user base, the importance of finding the right target audience, and how his company utilizes data and privacy-centric methods to help clients achieve their growth goals.

Quotes

“Sometimes you have a very good product that sells itself, but sometimes you have an excellent product that has a very strong viral effect.” - Zino Rost van Tonningen

“If you target the right people who are actually looking for that service, it's going to be much easier.” - Zino Rost van Tonningen

“Make sure you're prepared. As I've always mentioned, proper preparation prevents poor performance, so make sure you're properly prepared.” - Zino Rost van Tonningen

Takeaways

04:41 Successful app growth often requires more than just a great product - targeted marketing and audience identification are crucial.

14:17 Taking advantage of first-party data and privacy-centric targeting methods can help app developers effectively scale their user base, even as industry changes make traditional targeting more challenging.

15:14 Preparing for the future of app marketing, where device IDs and personal data become more restricted, is key to maintaining growth momentum.

20:42 Consumers may be willing to trade personal data for free or valuable services, but transparency and clear choices are important.

24:42 Preparing now for the future of app marketing, where device IDs and personal data become more restricted, can give developers a significant advantage.

Resources

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893: The Guide to Amazon: Strategies for Success on the World’s Largest Online Shopping Mall with Stephen Somers

Do you want to start selling online, or are you looking for ways to increase your current online sales? There are a plethora of opportunities to do business online. Used equipment and goods can be sold through a variety of sales channels, some of which will even consign or sell on your behalf. If you want to launch a business, sell innovative products, and reach a large customer base, selling on Amazon is your best bet.

Stephen Somers is the founder of Grow My Reach, a platform that teaches online business owners how to become high-level marketers and disruptors in their industries. He has been an entrepreneur since 2014 and also runs the successful business Marketplace Superheroes, which serves over 10,000 people and teaches various Amazon selling strategies. Today, Stephen shares his journey of building a successful business and the importance of distribution and marketing.

Quotes

“Email is a massive part of what we do. If you're not using it properly, you're not running a real business.” - Stephen Somers

“You've got to keep it fresh, because if you don't, you'll just see a gradual degradation.” - Stephen Somers

“You've got to be regular and consistent, but don't be consistent if the things you're doing are never getting you results.” - Stephen Somers

Takeaways

04:09 Consistent distribution and promotion are critical for business success, with email being a foundational piece.

09:20 Businesses can create a "perpetual launch" system by incorporating different types of promotions, such as value-driven content weeks, two-week launches, and three-week launches, to maintain a consistent flow of marketing and sales.

19:21 Training your audience to expect and engage with your content and offers is as important as training yourself to maintain a consistent promotional strategy.

22:14 Maintaining freshness and uniqueness in content and promotions is crucial to avoid audience boredom and disengagement.

27:49 Providing a free, detailed guide that leads people into a sales funnel can be an effective way to introduce your products and services.

Resources

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892: Strategies To Explode Your Business Revenues With Mike Pedersen

Various internal and external forces can affect the longevity of your business's products and services. Understanding how your business excels where your competition does not is crucial in dominating your market. Incorporating these strategies into your marketing plan can push your organization to become an industry leader.

Mike Pedersen is a growth-minded business consultant who helps CEOs and business owners grow their revenues and become the best version of themselves. As the author of the book "Dominate Your Markets: No BS Impact Strategies to Explode Your Business Revenues, Have More Energy, and Get the Life You Really Want," Mike shares his expertise in marketing, business development, and personal development. Today, Mike discusses the importance of having a clear organizational structure, defined roles and responsibilities, and holding employees accountable to achieve business success.

Quotes

“All it takes is one wrong move in business where you decide to go a different direction. As an owner or CEO, you might think it's little, but that little thing can compound on itself and become a big thing.” - Mike Pedersen

“If you don't have leadership, then people don't have direction. If you don't have direction, then you've got people who aren't being held accountable for specific things.” - Mike Pedersen

“If your pain is bad enough, you'll do whatever it takes. If your pain isn't bad enough, you'll stay in limbo forever.” - Mike Pedersen

Takeaways

02:42 Innovative business models or strategies may not always translate to success if the underlying operations and management are not properly structured and aligned.

06:59 Clearly defined roles, responsibilities, and accountability are crucial for business success, especially in growing companies.

09:50 Self-awareness and a willingness to make changes in leadership are essential for long-term growth and sustainability.

11:08 Focusing on personal development and understanding one's "why" can help business owners and CEOs achieve more in both their personal and professional lives.

20:13 Addressing the pain points and challenges faced by businesses can be a powerful motivator for taking action and making necessary changes.

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891: Grow Your Business Through Managing and Scaling With Juliana Marulanda

Managing a Business is not an easy task. Owners face countless difficulties before they can scale their businesses. You might think, how can I get out of this situation and continue to grow my business? Thinking about the five pillars would help, for example, through technology, documentation, training, and metrics. Hiring and retaining a great talent might also help, but keep in mind what happens if that person leaves.

Juliana Marulanda is the founder of ScaleTime, a company that has served over 300 digital agencies. Juliana is passionate about providing audiences with invaluable tools they can use instantly to start improving their business. Today, Juliana discusses topics related to managing people, scaling, and agency growth, sharing her insights and expertise on these important aspects of running a successful digital agency.

Quotes

“Doing operations can sometimes feel like something between a catheter and a root canal for a lot of creative individuals. We try our best to make it fun and have done so much to gamify it and make it easy.” - Juliana Marulanda

“We tend to attract a community of people who are super supportive. In such a competitive environment, fostering that level of community is something really special.” - Juliana Marulanda

“Implement dirty drafts because if you get stuck in professional perfectionism, implementation is not going to happen.” - Juliana Marulanda

Takeaways

04:23 Delegating processes and functions within a digital agency requires establishing clear workflows, documentation, communication channels, training, and performance metrics.

15:30 Revisiting and refining agency processes every 6 months is crucial to ensure they remain up-to-date and effective as the business evolves.

18:51 Understanding the unique language and pain points of the digital marketing industry allows consultants to provide more tailored and impactful solutions.

21:20 Strengthening a supportive community among agency owners can provide valuable ideas and help address challenges in a competitive environment.

28:00 Implementing "dirty drafts" and an experimental mindset can help overcome the paralysis of professional perfectionism and drive faster implementation.

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890: Becoming a Business of Purpose with Diane Primo

Do you operate your business around your purpose? Have you been paying attention to your customers, employees, or stakeholders? Having a company that focuses on its purposes is often the one that is successful. Your purpose will be your guide, a framework that will help you operate your business. Aside from that, you should also recognize the importance of your customers, employees, and stakeholders. You must take into account their thoughts and opinions when operating your business.

Diane Primo is the CEO of Purpose Brand Agency, an award-winning public relations, branding, and digital marketing firm based in Chicago. As the only African American female CEO of a purpose-driven communications agency, Diane's focus is on impact marketing, which stems from the belief that brands must be relevant, purpose-driven, and committed to consumers to be successful today. In this episode, Diane talks about the importance of having a clear and defined purpose for a business, and how it can serve as a guide during uncertain times.

Quotes

“Chaos and problems will continue; they won't go away. That's the one thing you can be certain about in a world of uncertainty.” - Diane Primo

“If you haven't defined your purpose or don't have one, I suggest you start working on it. Your purpose can be your guide.” - Diane Primo

“The truth is, you're not going to achieve anything unless you have a workforce that buys in, has direction, and understands how to execute and navigate as they do it.” - Diane Primo

Takeaways

01:14 Defining a clear and operational purpose is crucial for businesses, as it can serve as a guide during uncertain times.

04:07 Successful purpose-driven companies measure their impact through financial and non-financial metrics, and communicate their progress transparently.

08:34 Aligning employees and stakeholders around a company's purpose is essential for effective execution.

15:37 Authenticity and consistency in a company's purpose-driven initiatives are critical, as consumers and the public closely scrutinize these efforts.

23:08 Integrating a company's purpose with its core business strategy and capabilities is the key to creating meaningful impact.

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889: Creating Content that Increases Your Brand’s Voice with Kathryn Strachan

Are you sick of content that doesn't fit your brand because it's too rigid and old-fashioned? The way you talk to your customers should also change with the times. Find out how content marketing services are a key part of building a brand's reputation, making the public more aware, and making difficult topics easier to understand.

Kathryn Strachan is the founder and CEO of CopyHouse, a digital marketing agency that specializes in technology brands. With expertise in SEO, customer-centric content, and technology marketing, Kathryn has built a successful business and has been recognized as a thought leader in the industry. Today, Kathryn discusses the growth and expansion of her company, including the challenges and successes they've experienced over the past year.

Quotes

“I've always been a bit of a risk-taker. My dad is an entrepreneur, so I definitely grew up in that sort of household. He always had lots of ideas and was constantly pursuing his dreams.” - Kathryn Strachan

“I'm fortunate to have a really strong team around me. When I get down, they bring me back up and remind me of all the progress we've made.” - Kathryn Strachan

“I love creating content that helps small businesses overcome challenges. This kind of content solves real problems and actually helps people, rather than just trying to sell them something.” - Kathryn Strachan

Takeaways

02:54 Embracing a risk-taking mindset and being willing to seize opportunities can lead to significant business growth.

06:31 Implementing a four-day workweek requires a data-driven approach, including auditing internal processes and meetings to maximize efficiency.

07:46 Building a strong team and fostering a collaborative environment can help overcome challenges and setbacks in the entrepreneurial journey.

10:14 Creating content that solves problems and provides value to the target audience is more effective than content focused solely on selling.

15:48 Specializing in a specific industry, such as technology brands, and having a dedicated point of contact within the client's organization can lead to successful partnerships.

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