Recent Updates
787: Grow and Disrupt: Simplify the Psychology of Sales, Marketing and People with Stephanie Scheller
Stephanie Scheller of Grow Disrupt simplifies the psychology of sales, marketing, & people for small business owners who want to increase their impact. After studying for more than a decade about human psychology, Stephanie built her business from scratch and left her 9 to 5 job, and under a year, she has worked with more than 2500+ companies, dedicated to uplift and help small entrepreneurs understand how to create their impact in their own businesses. Stephanie is the ultimate “Impact Authority”, a best-selling author, TED X speaker, and today breaks down the psychology behind sales, marketing, and people management to implement and accelerate growth in your business. Today, Stephanie shares her journey of building her business from scratch, the challenges of running events during the pandemic, and the importance of taking action and creating momentum in your business.
In this episode of Marketer of the Day, Scheller discusses her current work running live and virtual events, coaching small business owners, and building her brand. She emphasizes preparation, energy management, skill-building, and decisive action to create momentum. Key takeaways include having backup plans, marketing effectively, and continuously evaluating and improving strategies. Her websites, stephaniescheller.com and growdisrupt.com, offer access to events and resources for entrepreneurs.
Quotes
“Our greatest asset isn’t our time; it’s our energy.”
“Have a backup plan to your backup plan, and work your ass off to make them both happen.”
“Events are 20% about planning the event—they’re 80% about marketing the heck out of it.”
“Action creates momentum. The only reason someone else takes your idea is because they act on it and you don’t.”
Resources
- The Stephanie Scheller: The woman who doubled her events company During a global pandemic [on a $0/month ad spend]
- Grow Disrupt: Breakthrough is Waiting.
- Connect with Stephanie Scheller on LinkedIn
- Get a copy of Friend Power: How the Friends You Choose Can Change the Course of Your Life by Stephanie Scheller on Amazon
Podcast: Play in new window | Download (Duration: 35:01 — 32.2MB) | Embed
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786: Grow your Team, Foster Culture, and Stop Work Burnout with Stephen Christopher
Stephen Christopher is the co-founder of Wit Digital, a digital marketing agency. Today, Stephen discusses the importance of building a business that does not consume your entire life. He shares his personal journey of stepping back from the day-to-day operations of his company in order to find more fulfillment and balance. He further talks about the emotional challenges of redefining his role within the business and the value of developing self-awareness through practices like meditation and journaling.
In this episode of Marketer of the Day, Christopher discusses his current approach to leadership, emphasizing conscious decision-making, self-awareness, and maintaining boundaries to prevent business ownership from overtaking life. He now focuses on vision-setting, relationship building, and strategic coaching within the company while empowering other team members to take visible leadership roles. Christopher also highlights the importance of meditation and journaling in cultivating self-awareness, improving decision-making, and fostering personal growth. Listeners are encouraged to follow his insights on his Facebook page, where he shares guidance on conscious leadership, business strategy, and living a purpose-driven life.
Quotes
“There is no finish line in life. There are only milestones, and how many you hit depends on how willing you are to lean into the exciting unknown.”
“As an owner, you have to be conscious of your role, stay in your lane, and understand the impact of what you say around others.”
“Self-awareness is the most impactful skill—you need to think about what you’re thinking about, then use your feelings as a guide.”
“If you want to live a better life, make conscious choices, grow your awareness, and the impact will naturally extend to others.”
Resources
- Wit Digital: A FREE WEBSITE REPORT DOESN’T GROW YOUR BUSINESS. THIS CAN.
- Follow Wit Digital on Facebook
- Connect with Stephen Christopher on LinkedIn
Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed
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785: Write Your Book to Express Yourself and Your Business with Lin Eleoff
Lin Eleoff is the founder of the Mighty Tiny Book Academy, where she teaches coaches, consultants, and course creators how to write a book to market their business. As an expert in the field of non-fiction book writing, Lin helps her clients create "business cards on steroids" - books that are less than 100 pages and designed to turn readers into paying clients. Today, Lin talks about the benefits of writing a Mighty Tiny Book, including how it can overcome common writing obstacles and provide a clear roadmap for building a successful business.
In this episode of Marketer of the Day, Eleoff discusses her current work with the Mighty, Tiny Book Academy, where she teaches clients to craft short nonfiction books that act as business accelerators. She explains how these books serve as “business cards on steroids,” designed to convert readers into paying clients while providing material for emails, blogs, and other content. Eleoff emphasizes the importance of guiding clients through the book-writing process, from defining their unique angle to structuring content effectively, while helping them navigate self-doubt and maintain focus. She highlights that a well-crafted, short book can become a foundation for coaching programs, provide credibility, and help entrepreneurs attract their ideal audience. For those ready to take the next step, her program and resources are available at mightytinybookacademy.com.
Quotes
“If your goal is to generate income for your business, use a book to attract your ideal readers and turn them into paying clients.”
“A mighty, tiny book is a business card on steroids—it grabs attention, shares your expertise, and brings people to you.”
“Self-doubt is just code for fear creeping in, but with the right tools and guidance, you can put up the umbrella and keep moving forward.”
“Recognize the two voices in your head—the one telling you to stop, and the one connected to your heart saying, ‘I really want this.’ Listen to the one that helps you.”
Resources
- Lin Eleoff: YOU'RE ONLY A (TINY BOOK) AWAY FROM $100k
- Lin Eleoff: A Woman Who Owns a Business, Owns her Life
- Connect with Lin Eleoff, J.D. on LinkedIn
- Check out Lin Eleoff's Books on Amazon
Podcast: Play in new window | Download (Duration: 33:52 — 31.0MB) | Embed
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784: Smarter Than a Startup: Buy, Manage and Run a Business the Risk-Reduced Way with David Barnett
David Barnett is a business expert who has helped many people buy and sell businesses. He is the author of the book "Smarter Than a Startup", which provides a risk-reduced way for people to get the business of their dreams up and running. Today, David discusses the advantages of buying an existing business over starting a new one from scratch. He explains how buying a business with existing customers, sales, and profits can make it easier to secure financing and reduce the overall risk compared to launching a brand-new venture.
In this episode of Marketer of the Day, Barnett shares his expertise on how aspiring entrepreneurs can strategically buy businesses and optimize them to suit their goals. He discusses the advantages of acquiring businesses with existing customers and cash flow, the importance of structuring deals with protective clauses, and creative ways to use business resources for additional ventures, such as testing new products. He highlights the distinction between investing and speculation, particularly in industries affected by external factors like the pandemic. Barnett’s current work includes consulting, his podcast Small Business and Deal Making, and his book Smarter Than a Startup, all designed to educate entrepreneurs on minimizing risk while maximizing opportunity. His guidance empowers buyers to approach business acquisitions strategically, balancing growth ambitions with financial prudence.
Quotes
“Buying a business may still be the path to create your new business while reducing risk in a tremendous way.”
“Even if you buy a business, you can pivot it or use its resources to pursue your dream.”
“Businesses are asymmetrical systems—a small decline in sales can mean a big decline in profits.”
“Buying a distressed business is speculation, not investing—you could be signing up for losses until things recover.”
Resources
- David Barnett: Small Business, Local Investing, Private Lending, Borrowing, Business Buy/Sell, Franchise Issues, Being Heroic
- Connect with David Barnett on LinkedIn
- Subscribe to David C Barnett Small Business & Deal Making Podcast hosted by David Barnett on Apple Podcasts
- Get a copy of Smarter Than a Startup: The risk-reduced way to get the business of your dreams up and running by David Barnett on Amazon
Podcast: Play in new window | Download (Duration: 23:33 — 21.8MB) | Embed
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783: Eliminate Mental Blocks: Achieve Greatness Using Neuro-Linguistic Programming (NLP), Self Hypnosis, Mindfulness, and the Emotional Freedom Technique (EFT) with Charles Crenshaw
Charles Crenshaw is a hypnotist, NLP practitioner, and EFT practitioner who helps people solve everyday problems using these tools. He is the author of two books - "EFT for Meditation" and "Pathless Path: God, Grace, Guru" - which detail his 40 years of meditation experience. Today, Charles talks about how techniques like NLP and EFT can be used to help people make positive changes in their lives, from overcoming phobias to breaking bad habits.
In this episode of Marketer of the Day, Charles explains how hypnosis, NLP, and EFT help people break long‑held patterns, resolve fears, and eliminate habits that no longer serve them. Through practical tools—such as tapping sequences, self‑hypnosis, and specific “mind hacks”—he teaches clients how to access their own inner resources, change ingrained responses, and improve their quality of life. His approach emphasizes personal empowerment: giving people the tools to regulate their emotions, shift their internal state, and take control of their outcomes. Charles offers sessions via Zoom, provides a free 15‑minute consultation, and continues to share his work through his books and his platform at eliminateyourblock.com.
Quotes
“You have the capacity to help yourself, and you are the architect of your own destiny.”
“We’re not dependent on something outside ourselves all the time—your own inner laboratory can verify what’s possible.”
“Hypnosis, NLP, and EFT are simply tools to access your imagination, your intelligence, and your ability to concentrate.”
“The average person has far more power to self‑regulate than they’ve ever been taught.”
Resources
- Eliminate Your Block: If you don‘t heal what hurt you, you’ll bleed on people who’ve done you no harm
- Connect with Charles B Crenshaw Jr on LinkedIn
- Get a copy of EFT for Meditation by Charles Crenshaw on Amazon
- Get a copy of Pathless Path: God, Grace, Guru by Charles Crenshaw on Amazon
- Check out Charles B. Crenshaw Books on Amazon
Podcast: Play in new window | Download (Duration: 27:17 — 25.2MB) | Embed
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782: Purpose, Passion, Reinventing, Rediscovering, and Realigning Yourself with Barbara McCollough and Lorna Lyons
Barbara McCollough and Lorna Lyons are experts in the field of human development and personal growth. Barbara is a former psychotherapist and coach, as well as a teacher and memoirist. Her book "Digger" explores the process of self-discovery and reinvention. Lorna has a background in women's studies and specializes in helping people identify their strengths and use them to achieve their goals. Today, Barbara and Lorna discussed their collaborative program "Achieve at Any Age," which focuses on empowering women in their 40s and 50s to unlock their full potential and create fulfilling new chapters in their lives.
Their work addresses the restlessness many adults feel after years of career and family responsibilities, guiding them to uncover latent creativity, purpose, and satisfaction in the next phase of life. The programs emphasize mindfulness, meditation, and conscious exploration of values and skills to create actionable pathways toward fulfilling goals.
Quotes
“Even the sharpest knife can’t carve its own handle—sometimes you need guidance to access what’s beneath the surface of your mind.”
“We have a 30-year bonus on life compared to previous generations, but we’re still constrained by unconscious programming.”
“You can achieve at any age by combining awareness of your strengths with your deeper values—then you’re truly aligned and effective.”
“It’s not instant; it takes effort, but the rewards are remarkable—doing something you care about with your natural abilities changes your world.”
Resources
- Achieve at Any Age: Unleash the Fullest Expression of Yourself
- Follow Barbara McCollough on Facebook
- Get a copy of Digger: A Memoir by Barbara McCollough on Amazon
Podcast: Play in new window | Download (Duration: 28:51 — 26.6MB) | Embed
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781: Alexa Skills, Voice Search, Smart Speakers, and Artificial Intelligence with Terri Jones
Terri Jones is the host of the "We Voice It" podcast, where she shares tips and insights on using Amazon Alexa devices to boost productivity and expand your brand. As a technology expert with over 34 years of experience, Terri is passionate about helping entrepreneurs and content creators take advantage of the power of voice technology. Today, Terri discusses the vast array of Alexa skills available, from Jeopardy and Family Feud to local business content and podcast integration.
In this episode of Marketer of the Day, Jones explains the growing opportunities in voice technology, the different ways content can be delivered via Alexa (flash briefings vs. full podcasts), and examples of monetization through skill development. She emphasizes that now is the time to act while the Alexa skill ecosystem is still relatively small, positioning early adopters ahead of the competition.
Quotes
“Three years ago, Amazon let everyday people develop Alexa skills. There are now over 100,000 skills, and most people don’t even know about them.”
“Your podcast, blog, or business content can live on Alexa, making it accessible in homes, cars, and anywhere people use smart speakers.”
“If you’re serious about getting your content on voice, now is the time—get in before the space gets crowded.”
“I provide a no-code, easy way to get your content on Alexa, even if you’re not tech-savvy.”
Resources
- We Voice It: Discover the Components of Publishing A Book To Learn and Earn Passive Income
- Connect with Terri B. Jones on LinkedIn
- Subscribe to We Voice It by Terri B. Jones on Apple Podcasts
Podcast: Play in new window | Download (Duration: 24:31 — 22.6MB) | Embed
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780: Use Your Benefit Corporation to Make a Difference Environmentally and Socially with Kerry Worden
Kerry Worden is a mortgage broker with 30 years of experience in the industry. He recently founded Green Stream Advisors, a benefit corporation focused on supporting environmental and social causes. Worden was inspired by the book "Let My People Go Surfing" by Patagonia founder Yvon Chouinard, which explored the concept of using business as a force for good. Today, Kerry talks about the purpose and structure of benefit corporations, explaining how they require businesses to operate in socially responsible ways and report on their progress annually.
In this episode of Marketer of the Day, Worden explains how benefit corporations operate, including annual verification of charitable and socially progressive actions. She shares examples of the organizations she supports and emphasizes that companies of any size can participate, from small teams to large corporations like Patagonia. She also provides guidance for those interested in establishing their own benefit corporation, including consulting specialized lawyers and using resources like B Labs. Listeners can contact Worden at carrie@greenstreamadvisors.com or 510-999-0539 to learn more, explore potential collaborations, or discuss socially responsible financial planning.
Quotes
“Business can be either a force for good or not; if your business has a deeper purpose, you can align all of your activities to accomplish that goal.”
“The beauty of a benefit corporation is that you have to walk the walk, not just talk; your actions are verified annually by a third party.”
“You don’t have to wait decades to contribute; even while running your main business, you can take meaningful steps today to make a difference.”
“From tiny teams to large corporations, anyone can create impact—size doesn’t limit your ability to do good.”
Resources
- American Mortgage Management: Online Platform for all of your Commercial Real Estate and Investment Property Financing Needs
- Connect with Kerry Worden on LinkedIn
Podcast: Play in new window | Download (Duration: 23:47 — 22.0MB) | Embed
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779: I Love Cambridge: Serve Your Community with Your Business and Podcast with Walter Monteiro
Walter Monteiro is a real estate and mortgage agent in Cambridge, Kitchener Waterloo, Ontario, located about 60 miles outside of Toronto. In addition to his real estate work, Walter hosts a podcast called "I Love Cambridge," where he provides a platform for local professionals to showcase their services and share their stories with the community. Today, Walter discusses the unique characteristics of Cambridge, highlighting its self-contained nature, strong employment opportunities in the technology sector, and the growth in average home prices compared to Toronto.
In this episode of Marketer of the Day, Monteiro discusses how his podcast has grown into a powerful networking tool that connects him with local business circles while providing value to the community. He shares practical techniques such as using quick personalized video messages via BombBomb to maintain connections and stay top of mind with clients and collaborators. Monteiro also highlights the importance of authenticity over scripted interviews, creating a relaxed atmosphere that helps guests feel comfortable on camera. Listeners can access the podcast and explore local businesses through ilovecambridge.ca, or reach out to him directly at realestatewalter@gmail.com or 519-240-0360 for guest opportunities.
Quotes
“Some of the biggest mistakes people make in real estate is losing touch with the people they originally did business with; a simple video message can keep you top of mind and miles ahead of the competition.”
“The conversation is more authentic when it’s unscripted; you get the real story instead of checking boxes on questions.”
“Meaningful connections aren’t just about exposure—they’re about building genuine relationships that benefit both parties.”
“The podcast is a platform to introduce people in our community to each other, and that circle of connections keeps growing organically.”
Resources
- I Love Cambridge: Hi, my name is Walter Monteiro!
- Walter Monteiro: Click below & receive alerts when Walter has recorded a new podcast, mortgage rate alerts, hot new listings & other information vital to anyone looking for great real estate & mortgage information
- Follow Walter Monteiro on Facebook
- Connect with Walter Monteiro, Realtor, Mortgage Agent, Investor on LinkedIn
- Get a copy of The RRSP Mortgage Investor by Walter Monteiro on Amazon
- Subscribe to The Real Estate & Mortgage Show Podcast
Podcast: Play in new window | Download (Duration: 23:42 — 21.9MB) | Embed
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778: Achieve Professional and Personal Success: Thoughts, Beliefs, Experiences, and Perspectives with Kim Ades
Kim Ades is the founder of Frame of Mind Coaching, a coaching business centered around her journaling software. She also hosts the Frame of Mind Coaching Podcast, where she conducts live coaching sessions with leaders from around the world. Today, Kim talks about the evolution of her podcast, sharing how she now invites guests to share their challenges and receives on-the-spot coaching from her.
In this episode of Marketer of the Day, Ades highlights her innovative approach to coaching through the Frame of Mind Coaching Podcast, which provides on-the-spot solutions for real challenges while demonstrating the human side of leadership and growth. She emphasizes that work-life balance is often a misguided goal, advocating instead for embracing the ride of life with ease, joy, and intentional reflection. Ades also encourages meaningful social interaction, curiosity, and openness in networking. Her coaching and podcast content serve as both inspiration and a practical model for listeners, with further resources available at frameofmindcoaching.com.
Quotes
“Google doesn’t understand frustration or help you with the human side of challenges; sometimes you need someone to ask the right questions to get to the core of the issue.”
“Work-life balance is not the real goal; life’s ride has ups and downs, and my job is to help people enjoy it with ease, peace, and joy.”
“Pivoting isn’t about avoiding problems—it’s about turning your attention toward what serves you and what you want, rather than focusing on what isn’t working.”
“Meaningful conversations come from genuine curiosity and openness; it’s not about the quantity of connections, it’s the quality.”
Resources
- Frame of Mind Coaching: Executive Coaching …for Leaders with Human Challenges
- Follow Kim Ades on Facebook
- Connect with Kim Ades on LinkedIn
- Get a copy of What You Focus On Grows: Stories for your Frame of Mind by Kim Ades on Amazon
- Subscribe to The Frame of Mind Coaching™ Podcast hosted by Kim & Ferne on Apple Podcasts
Podcast: Play in new window | Download (Duration: 25:20 — 23.4MB) | Embed
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777: Differentiate and Win the Pricing Game with Marketing Expert Ajit Ghuman
Ajit Ghuman is the head of Product Marketing at Narvar, an enterprise-grade customer engagement platform. He is also involved in the pricing community at Revenue Collective, where he leads discussions on improving SaaS pricing strategies. Today, Ajit shares his insights on the importance of pricing in software businesses, highlighting how it can be a powerful lever for companies to capture more value from the market and position themselves effectively.
In this episode of Marketer of the Day, Ghuman shares insights on creating effective pricing models tailored to different market types—blue ocean, competitive, or renaissance markets—and the importance of segmenting customers and designing value-based packages. He illustrates the impact of thoughtful pricing with examples, such as shifting from per-agent to MAU-based pricing for mobile gaming customer service software, which significantly increased revenue. Ghuman also highlights product-led growth, free trials, and virality as strategic tools for scaling. His upcoming book on pricing offers a framework for CEOs and product managers to independently optimize pricing strategy, with updates and resources available at ajitghuman.com and via LinkedIn.
Quotes
“You can have the best product, great positioning, but if you don't really have the pricing structure down right, you could be leaving a lot of money on the table.”
“It’s not about the price point, but about the structure that you put in place and how you communicate it to the customers.”
“My agenda is to train product managers and CEOs to do pricing on their own—it’s not really hard, it’s just a mental block.”
“Depending on the type of market, your pricing approach will be very different—blue ocean, competitive, or renaissance markets each require a unique strategy.”
Resources
- Narvar: Intelligent Personalization “Beyond Buy”
- Ajit Ghuman: About Me
- Connect with Ajit Ghuman on LinkedIn
Podcast: Play in new window | Download (Duration: 22:08 — 20.5MB) | Embed
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776: Workplace Jazz: Get Unstuck, Rediscover Your Passion, and Build a High-Performing Team with Gerald Leonard
Gerald Leonard offers a unique approach to accomplish more productivity in the workplace using his 9-step Workplace Jazz method to help your team achieve peak performance. Gerald is an accomplished Jazz musician. With his creativity, innovation, and peak performance, he uses all these principles to help your business achieve the edge needed to succeed in a highly competitive workplace. He has authored two books, Culture Is The Bass: 7 Principles for Developing A Culture That Works, and Workplace Jazz: How to IMPROVISE – 9 Steps to Creating High-Performing Agile Project Teams.
Gerald’s framework will help your team rediscover their passion and build a productive and harmonious workplace. Grow in the areas of emotional and conversational intelligence while experiencing the connections that professional musicians achieve when they’re performing.
In this episode of Marketer of the Day, Leonard shares his framework for applying jazz principles to the workplace, highlighting the importance of listening, supporting teammates, taking turns leading, and fostering whole-brain integration. He introduces his nine-step IMPROVISE methodology, covering improvement, positivity, risk-taking, feedback, visualization, integration, support, and excellence in execution. Leonard emphasizes the value of lifelong learning, meditation, and cultivating high-performing, collaborative teams. His book Workplace Jazz: How to Improvise, Get Unstuck, and Rediscover Your Passion and his website workplace-jazz.com offer additional resources, music releases, and insights for leaders and professionals seeking to boost productivity, creativity, and engagement.
Quotes
“Workplace Jazz is learning to work together using the techniques and secrets jazz musicians have used for years, and applying them to the workplace.”
“The more you support others, the more they grow—and the more you grow.”
“Musicians rank high in whole-brain integration; even non-musicians can develop this through practices like meditation.”
“Everything is a performance—if you enjoy the process, the results will follow.”
Resources
- Workplace Jazz™: 9 Steps to Creating High-Performing Agile Project Teams
- Gerald J Leonard: Leading Authority in Workplace Productivity and Growth Strategies
- Follow Productivity Intelligence on Facebook
- Connect with Gerald J. Leonard PfMP PMP on LinkedIn
- Get a copy of Workplace Jazz: 9 Steps to Creating High-Performing Agile Project Teams (ISSN) by Gerald J. Leonard on Amazon
- Get a copy of Culture Is The Bass: 7 Steps to Creating High Performing Teams by Gerald J. Leonard on Amazon
Podcast: Play in new window | Download (Duration: 39:31 — 36.4MB) | Embed
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775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce
Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.
In this episode of Marketer of the Day, Jason Boyce and co-author Rick Cesari discuss strategies for thriving in the Amazon marketplace, including leveraging private label products, optimizing listings, and using video to increase conversions. They highlight the significance of brand ownership, defending brand names on Amazon, and using pricing strategies to gain initial traffic and reviews. Practical tips include monitoring inventory, preventing listing suppression, and combining Amazon sales with direct-to-consumer websites for long-term growth. Their book The Amazon Jungle and the services of their agency, Avenue Seven Media, provide step-by-step guidance for both startups and established brands seeking to scale their Amazon presence, covering everything from product research to advertising and customer service.
Quotes
“Forget about the product or the sale today; real value is in the digital Amazon listing and building your brand equity over time.”
“If you don’t have inventory and your customers have no way of buying it, you will not sell anything.”
“Success on Amazon now is about building a brand, differentiating your product, and giving people a reason to buy it—even at a higher price.”
“Amazon is where 60% of online sales happen in the U.S.; avoid being on it at your own peril.”
Resources
- Avenue 7 Media: Your Partner in Profitable Growth on The World’s Largest Online Marketplaces
- Avenue 7 Media: Amazon Seller’s Guide: The Amazon Jungle
- Follow Jason Boyce on Facebook
- Connect with Jason Boyce on LinkedIn
- Get a copy of The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace by Jason R. Boyce & Rick Cesari on Amazon
Podcast: Play in new window | Download (Duration: 19:41 — 18.2MB) | Embed
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774: Jumpstart Your Journey to Success and Take Your Life to the Next Level with Elysia Stobbe
Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times.
In this episode of Marketer of the Day, Alicia Stoby introduces her book Journey to Success and the accompanying 52-week motivational program, designed to help people create incremental, lasting changes in their lives. She explains practical methods such as daily gratitude exercises, mindfulness, and reframing challenges to develop a positive mindset. Alicia encourages readers to define success on their own terms, highlighting the importance of personalized goals and self-empowerment. She also provides resources for continued engagement, including a free 10-page guide at keytosuccessinlife.com, the full book on Amazon or aliciastobybooks.com, and a supportive Facebook group that fosters accountability and community interaction. Her work blends inspiration, practical habit-building, and structured guidance for sustained personal and professional growth.
Quotes
“We can always control the inside; small, consistent practices week by week can create monumental shifts in our lives.”
“Gratitude sets the tone for everything—you can choose to focus on what’s positive and what’s great.”
“It’s not my definition of success that matters; it’s yours. You get to define what makes you happy and pursue it.”
“Personal growth can be scary and challenging, but when you come out on the other side, you have a life you can truly enjoy for yourself.”
Resources
- Elysia Stobbe: America’s #1 Mortgage Authority
- Mortage Millions Mentor: I’ll Help You Get More Leads, Close More Deals, & Generate More Money in Less Time Step Into Your 6 or 7-Figure Freedom !
- Follow Elysia Stobbe on Facebook
- Follow Best Mortgage Book on Facebook
- Connect with Elysia Stobbe ~ Mortgage Marketing Coach and Mentor on LinkedIn
- Check out Elysia Stobbe Books on Amazon
Podcast: Play in new window | Download (Duration: 24:09 — 22.3MB) | Embed
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773: Mastery Your Weight, Fitness, and Health in 12 Weeks with Health and Wellness Expert Richard Fast
Richard Fast is a certified American Council on Exercise (ACE) personal trainer, Wellness Coach & Weight-loss specialist. He has created the 29 Days Program to transform people’s deeply held beliefs, addictions, and behaviors. With 29 Days Template, Richard uses proven, scientific techniques, technology and online coaching, to guide you through a step-by-step process to acquire desirable new habits. It’s time you can transform your weight, fitness-level, health, and fundamental thoughts in just 12-weeks.
Today, Richard shares his insights on the confusion and contradictions in the health and fitness industry, and explains the deeper psychological factors that drive our behaviors around exercise and weight management. As an expert in this field, Richard offers a unique perspective on how to develop sustainable healthy habits.
In this episode of Marketer of the Day, Richard Fast shares strategies for building consistent, enjoyable fitness habits that lead to lifelong health and vitality. He explains how to move from relying on willpower to establishing addictive, beneficial routines, and stresses the importance of personalizing activity to what brings joy. Richard highlights the role of mindset in achieving long-term change and the value of understanding the subconscious drivers that influence health behaviors. He encourages practical implementation of knowledge over passive consumption and points listeners to his LinkedIn content for videos, articles, and guidance on designing a sustainable, healthy lifestyle. His work promotes mastery over one’s health through consistent, science-based practice and behavioral awareness.
Quotes
“You have to get your head straight first; diets and fads are just fluff without understanding what drives your behavior.”
“Exercise isn’t about willpower forever; it becomes a habit, then an addiction, and the healthiest addiction you can have.”
“Mastery of health isn’t about quick fixes—it’s about consistent habits that compound over a year or a lifetime.”
“Invest in your health now; it pays daily dividends in vitality, energy, and longevity.”
Resources
- Richard Fast: Taking Back Control of Your Life. Life is About Choices control is when you make them.
- Follow Richard Fast on Facebook
- Connect with Richard Fast on LinkedIn
- Get a copy of 29 Days... to Your Perfect Weight by Michele Bertolin & Richard Fast on Amazon
Podcast: Play in new window | Download (Duration: 26:36 — 24.5MB) | Embed
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772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip
Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.
In this episode of Marketer of the Day, Lloyd Yip shares his expertise in organic marketing and scaling businesses efficiently. He explains the importance of focusing on one primary channel before expanding, using content strategically to shorten sales cycles, and leveraging proactive outreach like direct messaging to convert leads. Lloyd offers practical solutions for entrepreneurs at all stages—from selecting the right platform to building a team to automate and delegate processes. He highlights resources like the Attract and Scale quiz at attractandscale.com/organic and a detailed half-hour webinar for technical insights. Key takeaways include prioritizing action over perfection, strategically scaling organic systems, and ensuring consistent implementation to achieve predictable growth.
Quotes
“Organic marketing is the foundation of your business; it keeps you safe, gives flexibility, and allows you to reinvest into growth.”
“Doing something is better than doing nothing; you can optimize later, but you need to start before you can scale.”
“Organic marketing at its best combines inbound and proactive outreach—you create value and also intelligently approach your audience.”
“Listening to content doesn’t mean results; actively implement what you learn today or tomorrow, or it disappears into thin air.”
Resources
- Attract and Scale: We Help Founders Install Predictable & Systematic Lead Generation Systems
- Follow Lloyd Yip on Facebook
- Connect with Lloyd Yip on LinkedIn
Podcast: Play in new window | Download (Duration: 36:17 — 33.4MB) | Embed
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771: Build Your Brand on Instagram with Jake Adam Davey
Jake Adam Davey is a marketing expert who has been focused on Instagram for the past 4 years. He has helped numerous clients grow their Instagram following and generate sales through the platform. Today, Jake discusses the power of Instagram, including the various features like Stories, Reels, and direct messaging, and how businesses can leverage these to build their brand and connect with their audience.
In this episode of Marketer of the Day, Jake Adam Davey shares his expertise on Instagram marketing, highlighting the Rocket System, a six-step framework for building a brand, attracting authentic followers, and monetizing effectively. He emphasizes the importance of creating valuable content, optimizing profiles, engaging audiences through Stories and direct messages, and moving followers to owned channels for long-term business success. Davey shares examples of clients who have achieved rapid bookings and sales through these strategies, and provides practical advice for both beginners and experienced marketers. Resources mentioned include his website, jakeadamdavey.com/brand, where listeners can access the Rocket System and a detailed walkthrough of his process.
Quotes
“Instagram combines the best of multiple platforms, and if you can find your audience and show your authentic self, people are more inclined to do business with you.”
“Direct messaging on Instagram is still one of the most powerful marketing tools you can use to engage personally and build relationships.”
“The Rocket System helps people build their brand, get real followers, and monetize effectively—step by step, from profile to content to engagement.”
“Take inspiration from market leaders in your space, create engaging Reels, and consistently connect with your audience to increase visibility and interaction.”
Resources
- Jake Adam Davey: I HELP YOU BUILD YOUR BRAND ON INSTAGRAM.
- Follow Jake Adam Davey on Instagram
- Connect with Jake Adam Davey on LinkedIn
Podcast: Play in new window | Download (Duration: 26:54 — 24.8MB) | Embed
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770: Listening, Adapting, Appreciating: Master Your Team Communication Skills with Meredith Bell
Meredith Bell is a communication expert and the co-author of the book "Connect with Your Team: Mastering the Top 10 Communication Skills." With over 30 years of experience working with her business partners, Meredith has a wealth of knowledge on effective team communication. Today, Meredith talks about the importance of active listening, accepting constructive feedback, and building strong relationships in the workplace.
In this episode of Marketer of the Day, Bell shares insights from her books Strong for Performance and Connect with Your Team: Mastering the Top 10 Communication Skills. She discusses actionable techniques such as asking others to repeat back instructions, using subtle cues to manage interruptions, and practicing gracious acceptance of constructive feedback. Bell emphasizes the value of presence, appreciation, and deliberate listening in building strong professional and personal relationships. Resources mentioned include GrowStrongLeaders.com/free for a free ebook on listening and Amazon for her books, alongside her social media presence on LinkedIn, Facebook, and Twitter.
Quotes
“Being fully present with someone is one of the greatest gifts you can give—it shows you value and respect them.”
“Ask people to repeat back what they understood. It prevents miscommunication before it wastes time or creates frustration.”
“Look for opportunities to express appreciation—even for small things—and it sets you apart in building strong relationships.”
“When receiving feedback, be gracious and ask, ‘What can I do to make this better next time?’ It helps you grow and strengthens trust.”
Resources
- Connect with Meredith Bell on LinkedIn
- Grow Strong Leaders and Teams: Listen Like a Pro: A 4-Step Guide to Engaging with People
- Get a copy of Connect with Your Team: Mastering the Top 10 Communication Skills by Dennis E. Coates & Meredith M. Bell on Amazon
Podcast: Play in new window | Download (Duration: 29:16 — 27.0MB) | Embed
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769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo
Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.
Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!
In this episode of Marketer of the Day, Russo discusses his latest projects, including ClientFolio, a SaaS platform designed to streamline coaching sessions, goal tracking, and accountability, reducing administrative work from 40 minutes per session to just five. He also dives into Power Tribes, his framework for tribe-based certification programs that create multiple revenue streams, empower certified coaches as sales partners, and foster ongoing engagement through mentorship. Russo emphasizes the importance of iterative feedback, designing systems with usability in mind, and leveraging community for growth. Listeners can explore his work through ClientFolio.io, PowerTribesBook.com, and MitchRusso.com, where they can access courses, books, and podcasts including The Tribe Builders.
Quotes
“Nobody really fails until they quit. Every time you fail, it’s a step in the journey—pivot, learn, and move forward.”
“I wanted to reduce 40 minutes of admin after a session down to five minutes, so coaches can focus on results, not paperwork.”
“Certification programs aren’t just recognition—they’re revenue streams, a sales force, and a community all in one.”
“Iterative feedback—listen, fix, improve—is the fastest way to create a product people love and keep them engaged.”
Resources
- Mitch Russo: Do you know your business could be much bigger than it currently is, but aren’t sure how to get there? I can help!
- PowerTribes: The book that unlocks the power of Certification for your company
- ClientFol.io: Guaranteed To Save 130 Hours of Wasted Time per Year!
- Connect with Mitch Russo on LinkedIn
- Get a copy of The Invisible Organization by Mitch Russo on Amazon
- Subscribe to The Tribe Builders Podcast hosted by Mitch Russo on Apple Podcasts
Podcast: Play in new window | Download (Duration: 30:03 — 27.7MB) | Embed
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768: Change Your Mind, Change Your Results, and Get What You Want Out of Life Shawn Shewchuk
Shawn Shewchuk is an international speaker, results coach, and the founder of Change Your Results, an agency that helps clients around the globe. He hosts the award-winning Results Radio broadcast and is also the author of Daily Motivation. Today, Sean talks about productivity and how to help people increase their results, emphasizing the need to take action instead of waiting for opportunities. He shares a personal story about working with renowned speaker and author Bob Proctor, highlighting the value of finding a mentor or coach to guide you when you don't know how to proceed.
In this episode of Marketer of the Day, Shewchuk shares insights on maximizing productivity, achieving freedom through entrepreneurship, and building businesses with high-leverage systems and processes. He highlights the concept of “entrepreneur syndrome,” where owners hold onto all tasks, and stresses the importance of delegating while maintaining oversight. Key takeaways include jumping into action rather than waiting, aligning with experienced coaches, focusing on holistic development, and creating scalable systems to achieve long-term results. Listeners are encouraged to explore his resources, including his book Daily Motivation at High Productivity Store and his coaching programs at Change Your Results.
Quotes
“Jump off the building and grow wings on the way down. Do it now. Make a decision and take action, even if it feels risky.”
“Entrepreneur syndrome is holding everything close and thinking if I can’t do it myself, it won’t get done right. That’s wrong—you need to delegate and coach others to achieve freedom and growth.”
“Freedom as an entrepreneur is the ability to do what you want, when you want, with who you want. That’s worth taking calculated risks for.”
“Life is not puppy dogs and lollipops. There will be challenges, but you choose the kind of day, the kind of business, and the kind of life you want to create.”
Resources
- Change the Results: A commitment to innovation and sustainability
- High Productivity Store: Take Back Control of Your Time
- Connect with Shawn Shewchuk on LinkedIn
- Get a copy of Daily Motivation by Shawn Shewchuk on Amazon
- Subscribe to the Results Radio with Shawn Shewchuk on Spotify Podcasts
Podcast: Play in new window | Download (Duration: 25:58 — 24.0MB) | Embed
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767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn
Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.
In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies.
Quotes
“Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.”
“Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.”
“There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.”
“Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.”
Resources
- Rethink Social Media: Stop wasting time. Start earning money. You'll be surprised how easy and effective this process is.
- ReThink Academy: make your move...
- Connect with Jason Osborn on LinkedIn
Podcast: Play in new window | Download (Duration: 27:18 — 25.2MB) | Embed
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766: Win the Hour, Win the Day to Escape the Grind of Time Management with Kris Ward
Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer.
Key takeaways include creating a “win team” to handle repetitive or administrative tasks, focusing on self-care to optimize productivity, and strategically using tools and systems to avoid feast-or-famine cycles. Ward also encourages small steps like screen capturing your workflow or creating short instructional videos to delegate work effectively, demonstrating that building efficiency doesn’t have to be expensive or complicated. She highlights that your role as an entrepreneur is akin to a maestro directing an orchestra—guiding the team to produce impactful results without doing every task yourself.
Ward provides resources at win the hour, win the day and freegiftfromchris.com, including giveaways and strategies to help entrepreneurs implement these principles.
Quotes
“Your business should support your life, not consume it.”
“Self-care is key—if you’re exhausted, your brain and your business suffer.”
“A team is the backbone of success—you can’t do it all yourself.”
“Being an entrepreneur isn’t about labor; it’s about creation and impact.”
“Small steps like screen capturing your tasks allow you to delegate and scale efficiently.”
Resources
- Win The Hour, Win The Day by Kris Ward
- Win The Hour, Win The Day: Get Out Of Your Own Way In Your Business!
- Connect with Kris Ward on LinkedIn
Podcast: Play in new window | Download (Duration: 21:30 — 19.9MB) | Embed
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765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication
Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.
Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services.
Quotes
“The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.”
“Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.”
“Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.”
“A single episode can generate benefits forever—through social posts, emails, clips, and graphics.”
“Start slow, ease back into it, and remember why you started your podcast in the first place.”
Resources
- Done For You Podcasting: Where Do You Need "Help" With Your Podcast?
- Local Podcast System: Increase Your Reach, Engagement, Traffic, Clients & Income with a Weekly Show
- Podcast Crusher: Tap Into the BEST Joint-Venture Attracting, Traffic Generation, Content Creation, List Building Method That's Ever Existed: PODCASTING!
- Connect with Robert Plank on LinkedIn
Podcast: Play in new window | Download (Duration: 37:17 — 34.3MB) | Embed
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764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough
Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.
In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at peter@podcastalliance.org.
Quotes
“It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.”
“If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.”
“Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.”
“Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.”
Resources
- The Independent Podcast Alliance: The Independent Podcast Alliance was formed to assist independent creators in developing, growing and monetizing their podcasts.
- Send an email to Peter through peter@podcastalliance.org
- Connect with C. Peter Clough on LinkedIn
Podcast: Play in new window | Download (Duration: 26:38 — 24.6MB) | Embed
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763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong
John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.
In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.
Quotes
“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”
“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”
“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”
“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”
Resources
- Local SEO Search INC.: DRIVE EARNINGS WITH QUALIFIED LEADS - BEST SEO COMPANY IN TORONTO
- Subscribe to The Business Sphere Podcast on YouTube
- Connect with John Vuong on LinkedIn
Podcast: Play in new window | Download (Duration: 27:35 — 25.5MB) | Embed
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