Marketer of the Day: Internet Marketing Podcast

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694: From Impossible to Inevitable: Apply the Winning Mindset to Locate Your Ideal Customer, Solve Problems, and Generate Predictable Revenue with Aaron Ross

Aaron Ross is the co-CEO of Predictable Revenue and the author of the book "From Impossible to Inevitable." Today, Aaron discusses finding your ideal customer and speaking their language, as well as the need to be comfortable with being uncomfortable when trying to reach new audiences. He shares his own experiences of growing his income and business, as well as the challenges of balancing a large family with his entrepreneurial pursuits.

Quotes

“Comfort is the enemy of growth and success. It's okay to be uncomfortable. You can't grow without feeling that way.” - Aaron Ross

“I can't afford to wait to win. I have the time, the energy, the ideas, and the money to do something, to start a business. I just had to do things.” - Aaron Ross

“We all have different ways that we self-sabotage or show weaknesses. It's just the human condition. No one's perfect.” - Aaron Ross

Takeaways

04:22 The most common reason people struggle to grow revenue is not having a clear, defined niche.

05:56 As a business grows, the attention span of new potential customers becomes increasingly shorter, requiring different messaging and targeting.

08:34 Embracing discomfort and being willing to reach out to new audiences that may not know you is key to continued growth.

11:46 Developing financial confidence and resilience is more valuable than just having financial savings.

17:09 Utilizing "forcing functions" like public deadlines and commitments can help overcome procrastination and lack of motivation.

23:03 Understanding your own strengths, weaknesses, and tendencies to self-sabotage is key to overcoming obstacles and making progress, as everyone struggles with these issues to some degree.

Resources

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693: Get Paid to Build Your Skills and Increase Your Hourly Rate: Master the Freelancer and Career Game with Nissar Ahamed

Nissar Ahamed is the founder and CEO of CareerMetis.com, a one-stop destination for job seekers and freelancers. He is also the host of the Career Insider Podcast and the co-host of the C.A.R.E. podcast. Today, Nissar discusses the significant shift in the freelancing and gig economy, noting that it has become a mainstream career choice.

Quotes

“If you're not making money in the long term, and you have all the resources, it's on you. There's no excuses. Others have done it. You can do it as well.” - Nissar Ahamed

“Initially, you have to find clients. Then you become so successful that they come to you.” - Nissar Ahamed

“No matter what you want to do, follow your path. I think you'll get to a point where, no matter what age you are, you'll find your path. Don't do it for someone else.” - Nissar Ahamed

Takeaways

00:47 Freelancing has become a mainstream career choice, with 30-50 million Americans engaged in freelance work, a number that is growing due to technology and the gig economy.

02:59 Starting a side hustle in a desired field can help build a portfolio and skills that can lead to a full-time job or the pursuit of a passion project.

08:43 Persistence and hustle are crucial in the initial stages of freelancing, as building a strong reputation and client base takes time and effort.

15:06 Successful freelancers don't just rely on one platform. They market themselves across multiple channels.

21:33 Joining online communities, such as Facebook groups and Slack channels, can be valuable for finding clients and support in the freelancing journey.

26:07 Balancing a full-time job with freelancing can help reduce risk and build a stable income, while gradually transitioning to a full-time freelance career.

Resources

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692: Guest Expert Profits: Build Relationships and Enjoy Consistent Podcasting Traffic with Jessica Rhodes

Jessica Rhodes is the founder and co-owner of Interview Connections, a leading podcast booking agency. She has been a guest on numerous podcasts, sharing her expertise on leveraging podcast interviews for business growth. Today, Jessica discusses the power of podcasting for building relationships and driving consistent traffic to businesses.

Resources

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691: Multiply Yourself by Hiring Smart Virtual Assistants with Anne and Mark Lackey

Anne and Mark Lackey are the owners of Hire Smart Virtual Assistants, a company that helps businesses scale by providing top-notch virtual employees. Anne and Mark have coached and trained hundreds of investors and business owners across the US and Canada. They are also authors, having written the book "Multiply Yourself." Today, Anne and Mark discusses their unique approach to hiring virtual assistants. They explain how their rigorous testing and certification process helps match the right candidates to the right roles, addressing the challenges of hiring in a low unemployment market.

Quotes

“We've really honed our testing and profiling to make sure that we get the right kinds of people in the right types of roles.” - Anne Lackey

“I don't care whether you use us or hire locally, it doesn't really matter. But we're all about empowering entrepreneurs to be their best self.” - Anne Lackey

“Whatever it is, get it off your plate so that you can fulfill your highest potential and do the great things in this role that you were intended to do.” - Anne Lackey

Takeaways

01:35 Hiring the right virtual assistant can significantly reduce business owners' workload and allow them to focus on their core responsibilities.

02:55 Thorough testing and certification of virtual assistants helps ensure a good fit and long-term success, addressing the challenges of traditional hiring.

06:41 Virtual assistants can handle a wide range of tasks, from customer service to specialized roles, and can even provide extended hours coverage to give businesses a competitive edge.

19:39 Maintaining a personal touch with customers, even in a virtual setting, can be a powerful way to build relationships and drive business growth.

28:35 Outsourcing tasks that business owners don't enjoy can free up time and energy to focus on their highest potential and fulfill their intended role.

Resources

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690: Deep Knowledge and Learning: Automate, Delegate and Grow with E-Commerce Agency Owner Darwin Liu

Darwin Liu is an e-commerce expert and the founder of X Agency, a digital marketing agency focused on helping businesses sell more products online. With over 12 years of experience in the industry, Darwin has managed over $50 million in advertising for his clients. Today, Darwin talks about his approach to building successful e-commerce brands. He shares insights on common mistakes businesses make with their online marketing, the importance of understanding the fundamentals, and the role of automation in e-commerce.

Quotes

“I'm a professional failure. I’ve just been failing and learning along the way.” - Darwin Liu

“As long as you believe that any idea, service, or product you have can work, you just have to keep going. So that's what makes me special. Really, I'm just too dumb to quit.” - Darwin Liu

“If you can consistently do this every single day, I can almost guarantee you your brand will grow.” - Darwin Liu

Takeaways

00:45 Persistence and a willingness to learn from mistakes are key to success in entrepreneurship.

01:42 Fixing fundamental issues with marketing account settings can significantly improve performance and revenue.

09:38 Automation in marketing should be approached with caution, as understanding the underlying processes is crucial.

18:26 Building personal relationships and having a unique personality can help businesses stand out and connect with clients.

20:44 Exploring new business opportunities, like creating your own brand, can provide valuable learning experiences.

23:41 For up-and-coming e-commerce brands with limited budgets, leveraging micro-influencers can be an effective and cost-efficient way to grow the brand.

Resources

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689: Become a Thought Leader by Identifying and Solving a Customer Point of Pain with Global Credibility Expert Mitchell Levy

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://AHAthat.com), he helps to extract the genius from your head in a two hour interview so that his team can ghostwrite your book, publish it, distribute it, and make you an Amazon bestselling author in four months

He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. He's provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for twenty-nine years and regularly spends four weeks in Europe with family and friends.

Quotes

“If you find what you love doing and can demonstrate clear and articulated value, the more you narrow your focus, the higher prices you can charge, and the more people will walk in the door.” - Mitchell Levy

“When you love what you do and do it all the time, it no longer feels like work. And if you're making money from it, that's even better.” - Mitchell Levy

“30% of people come to meetings late. If you're going to come to a meeting to try to sell me something, and you're late, you will not close the deal.” - Mitchell Levy

Takeaways

01:19 Maintaining a consistent online presence and sharing regular updates can help build trust and connection with your audience, even if they are not ready to buy.

03:26 Crafting a short, compelling pitch that clearly communicates your customer's point of pain and the value you provide is crucial for making a strong first impression.

06:52 Narrowing your focus and specializing in a specific area can lead to higher prices and more clients.

10:49 Being prepared and punctual for meetings and interviews is essential for establishing credibility and professionalism.

17:04 Establishing a structured process for interviews and content creation, with clear inputs and expected outputs, can help ensure a positive experience for both the host and the guest.

27:44 Embracing the journey and being open to unexpected opportunities can lead to valuable aha moments and positive outcomes.

Resources

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688: Income, Influence, Innovation and Impact: Reach a Wider Audience Using Active Podcasting with Joe Sanok

Joe Sanok is the host of the "Practice of the Practice" podcast, where he shares insights and strategies for growing a successful private practice. As an expert in the field of counseling and business development, Joe has helped countless professionals build thriving practices. Today, Joe talks about the power of podcasting as a tool for business growth.

Actual statistics of Podcasting show that this type of medium communication is the best way of letting your message come to a wider audience.

Statistics of Blog vs Youtube Channel vs Podcast (without Podcast Launch for the last 90 days) and Podcast (with Podcast Launch for the last 90 days)

Blog: minimal audience

YouTube: reaches an average amount of audience

Active Podcasting: reaches a greater amount of audience compared to the other two mediums

5 things to consider about Podcasting

Why you should and Should not Do a podcast

Why you shouldn't start a podcast

- If you're satisfied with how things are going well in your business and don't want to expand your network, starting a podcast is just a waste of time.

- Doing podcast just for fame is not a good idea since it takes a whole lot of work doing a podcast.

Who and Why you should start a podcast

- any businesses who want to attract or reach a larger audience.

- any businesses who want to try new things, areas, or approach

- If you aspire for your company, services & products, offer, and practices to grow

- any businesses who want to expand their network-opening doors for new industries and influencers to bring business together

When you start a podcast consider below factors:

-Stay true to the core of your business

-What and why your passionate about your business

-Listen to your customers, list all the questions or queries customers come to ask you about- create FAQs (Frequently asked Questions) and do it on podcast

Structures of the Podcast

- How frequent do you launch a Podcast? Regular Podcast or Seasonal Podcast

Regular Podcast- doing it every single day or week.

Seasonal Podcast- launching episodes at once or over a period of time and host will take a break after a series of episodes

Note: Knowing the type of topics and how they are presented (i.e. conversational, ask the expert, Q & A) is very vital in sorting out the structure of your podcast.

Planning the "now what" of your podcast

- call to action: is it email, webinar, e-course? Very important to determine before actually starting a podcast show because it will help you determine how will you

go about the show, for instance- solo shows, who to interview for expert shows, ideal clients/or guests to invite for live consultation

Actual Starting of the Podcast

- Deciding what materials and equipments to use: good quality microphone, podcasting software

- organized schedule of guests to ensure their availability to guest on the podcast

On going marketing of the podcast

Questions to ask?

- How are you going to market your podcast?

- Who should be invited? and where to look for them?

Other businesses' approach is: AUTOMATED EMAIL SEQUENCE

live webinar which leads into an eCourse, which then leads into being able to make more money.

Marketing strategies are vital in realizing the business' full potential and will help you realize how your business will level up in the aspects of: INCOME, INFLUENCE, INNOVATION & IMPACT

Practice of the Practice Podcasting will release an e-course on 2020 called Podcast Launch School. Subsequently, they also have an article covering 27 tips, tricks and strategies, to help launch a podcast

which is free at podcastlaunchschool.com.

Additional Tips on Podcasting

Block out the time and free yourself from other obligations and just focus on working the podcast( interview, editing, deciding who to invite etc).

Be organized and stick through the flow of your podcast

Optimize your time- Be resourceful and innovative. For example, a single zoom recording of your podcast can be repurposed and used for different platforms.

A zoom recording can be uploaded as a Youtube video, transcript of the video can be posted on a blog with an embedded link of the recording, or putting it into an email

sequence. Can also be uploaded on Instagram, facebook, and other social media platforms. In that case, information will reach a larger scale of different types of audiences.

Final takeaway:

Your time is precious. Decide if starting a podcast for your business is WORTH YOUR TIME.

Do as much research as you can, optimize and be resourceful, talk to people who have done podcasting successfully.

When you decide to start a podcast, go to podcastlaunchschool.com for helpful tips and notes.

Quotes

“You probably feel like everyone is doing a podcast and that you're late to the game. The stats just don't support that fear. If you look at the actual statistics regarding podcasts, it is the single best way to get your message out to more people, and it still is not competitive.” - Joe Sanok

“If you want to open doors into new industries and connect with other influencers, then a podcast is absolutely right for you.” - Joe Sanok

“Podcasts can get you to that Mount Everest. But you have to do it right and ensure you're optimizing your time.” - Joe Sanok

Takeaways

00:50 Podcasting has a significantly greater impact than blogging or YouTube, with the potential to reach a much wider audience.

05:45 Determining the right podcast structure and "now what" (call-to-action) is crucial for aligning the content with your business goals.

08:28 Repurposing podcast content across multiple platforms can help maximize its reach and impact.

09:07 Blocking out dedicated time for podcast planning and production is essential for maintaining consistency and quality.

09:56 Understanding the potential return on investment (ROI) of your podcast is key to ensuring it's worth your time and effort.

Resources

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687: How to Build Your Brand Online Using SEO, Podcasting, and Video with eWebResults CEO Matt Bertram

Return guest Matt Bertram, from eWebResults, is back to reveal some of the unknown secrets to internet marketing! SEO (search engine optimization) has become more competitive and that means it's up to you as a business owner to tell your story through video: testimonials, explainers, how-to's, commercials

Matt also updates us on other breaking trends, such as LinkedIn pushing content creation. You can't do "only one thing" with internet marketing anymore... you need to promote yourself on MULTIPLE channels, providing value and high quality content.

What is someone searching for? Are you providing value to that solution? Think about that customer journey, and get your website visitors to take some sort of action: buy, optin, schedule, or download.

Quotes

“If you always keep in mind who you're targeting and what that customer journey is, and if you're adding value along the way, you're going to be 90% there.” - Matt Bertram

“It's the integration of behavioral science, understanding what's going on with the analytics, and coming up with a way to communicate and tell a story to the end user. This way, you have them connect with you, move them along a path, and get them to take action.” - Matt Bertram

“I love connecting with people. I also love trying different things online, seeing what happens, and then sharing that data and connecting with other like-minded people, like your audience, who love to find out.” - Matt Bertram

Takeaways

00:56 Increased competition in the SEO industry requires companies to allocate budgets for online visibility and search rankings.

01:43 Storytelling through video content is an effective way to engage and connect with clients.

02:05 LinkedIn is encouraging content creation on its platform, presenting an opportunity for businesses to build their brand.

06:25 Customized internet marketing strategies that focus on providing value and understanding the customer journey are key to success.

09:19 Integrating behavioral science insights can help improve communication and service delivery for marketing agencies.

Resources

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686: Get Measurable Results from Direct Response Marketing and Combine with Branding with JD Dwyer

Return guest JD Dwyer from TheInstituteOfWow.com is back to tell you how to differentiate, target your ideal audience, and avoid the race to the bottom! He's here with several fun stories, including how he helped a lawn company sell out their entire inventory by including a "Happy Meal" offer.

Identify your most profitable target audience: demographic profile, avatar, age -- then look for more people who look more like them
Create WOW factor to take their eyes off the price -- buy wheelbarrow, we'll add a free shovel -- artificial wow factor, think outside the square -- value-add that takes that customer's eyes off the price
Fix your website: create a sales machine and not an information portal. Clean up your home page. You need a problem/solution headline. Explainer video. Have a menu of all the services you offer. List the three big benefits of someone using you. Video testimonials.
Use the problem-solution (before-and-after) formula: solve a real problem
Collect customer data!

Quotes

“You can use direct response marketing tactics, which are all about getting measurable responses, and combine them with branding at the same time. They shouldn't be mutually exclusive.” - JD Dwyer

“The last person you want to go to for building a website is a website developer. Do they know anything about marketing? They might give you a pretty website, but will it sell?” - JD Dwyer

“You can walk into just about any restaurant or retail store in the US today, and they will not collect your data. They're just letting money slip through their fingers. If you collect data, you can market to them thereafter.” - JD Dwyer

Takeaways

01:27 Identifying the most profitable target audience and finding more people like them is crucial for effective marketing.

02:19 Adding a unique "wow factor" to offers can help small businesses differentiate themselves from larger competitors.

05:33 Using the problem-solution formula in marketing can effectively demonstrate how a product or service solves a customer's problem.

14:55 Optimizing a business website to be a sales machine, rather than just an information portal, is essential for driving conversions.

17:38 Implementing a reward program can encourage repeat business and build customer loyalty.

Resources

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685: Flourish to Seven Figures, Set Bigger Goals, and Take Imperfect Action with Facebook Ads Expert Monica Louie

Monica Louie is a Facebook and Instagram ads strategist who loves helping ambitious online entrepreneurs increase their impact -- and profits! -- with high-converting ads. You might have seen her in Forbes, MichaelHyatt.com, or heard her on The Smart Passive Income Podcast.

Monica started by blogging about her family’s journey out of debt. In two years, she and her husband paid off $120,000 of debt on a single middle-class income! Along the way, Monica discovered her passion for creating and teaching Facebook ads. Along with her ads management agency, Team Flourish, Monica manages ads for 6- and 7-figure online business owners, has managed more than $1 million in ad spend, and has taught hundreds to successfully run their own ads through her online training program, Flourish with Facebook Ads.

Quotes

“You've got to have converting landing pages, build relationships on Facebook, and have a great product. Facebook ads can't create a great product for you.” - Monica Louie

“If you've done a great job building that relationship and continuously showing up so you're always top of mind, then when you have the offer at the right time, people will be more likely to take advantage of it.” - Monica Louie

“You need to get out of your own way and take big actions. Don't worry about failure; you're figuring out what works and what doesn't. Just keep going.” - Monica Louie

Takeaways

07:16 Building a comprehensive strategy is crucial when using Facebook ads, as they are just one piece of the puzzle.

11:19 Consistent relationship-building through content, email, and social media is key to long-term success.

26:12 Taking imperfect action and being willing to adjust based on results is more important than seeking perfection.

27:48 Identifying and solving real problems for specific people can lead to growth opportunities.

32:04 Patience and persistence are essential when building a successful online business.

Resources

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