Archive for March, 2017

269: Be Resourceful: Find the Hidden Profits in Your Business, Get More Clients and Cash, and Sell with Confidence with Business Optimizer Coach Stacey Hylen

• March 17, 2017

Stacey Hylen is an internationally recognized business growth strategist and coach and was named International Coach of the Year in 2016. Stacey helps 6-7 figure entrepreneurs with powerful marketing and sales strategies to get more clients.

Resources

Podcast: Play in new window | Download (Duration: 27:36 — 25.3MB) | Embed

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268: Stand Out from the Crowd for Better Visibility, Credibility, and Results with Peter Mehit

• March 16, 2017

Peter Mehit is a veteran of both the Fortune 500 and tech startups. He worked worldwide as a business process troubleshooter and outsourcing deal leader for Computer Sciences Corporation. He has also participated in internet and consumer product start-ups and has started four of his own companies.

Today, Peter talks to us about why it's important to have a clear business plan. He also explains how important it is to know who you're selling to (demographically, psychographically, and physically). You also need to know what you're selling (and What's In It For Me). People want quick end results and they buy based on emotion, so know what problem you're solving and visualize what that is.

Resources

Podcast: Play in new window | Download (Duration: 24:33 — 22.5MB) | Embed

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267: Find a Strategic Virtual Assistant and Hire the Right Team with The Entrepreneur’s Secret Weapon Tracey Osborne

• March 15, 2017

Tracey Osborne says that you should know what you want, be open to learning, and find that perfect virtual assistant to leverage your time and scale your business.

She tells us how to hire slow and fire fast, and makes us aware of the possibilities that come from hiring a "VA"... for example, her team of virtual assistants can organize entire telesummits for you, run podcasts, publish newsletters, create your funnels, and more.

Resources

Podcast: Play in new window | Download (Duration: 28:41 — 26.3MB) | Embed

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266: Affiliate Mastery: How to Generate High, Targeted, and Fast Commissions with Myke Metzger

• March 14, 2017

Myke Metzger from MykeMetzger.com (email him directly at mindset@mykemetzger.com) has had a lot of online success in a short amount of time, and not only has an amazing lifestyle, he also generates income getting traffic for top performers.

Podcast: Play in new window | Download (Duration: 33:03 — 30.3MB) | Embed

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Myke explains his affiliate marketing strategy. Instead of the outdated MLM model of recruiting friends and family, Myke says that it makes more sense to position yourself in front of people who are already looking for a particular solution. (For example, software, luxury automobiles, and high-end water filters). He also believes in focusing on higher conversions and testing your results. Don't be like most people who simply "get ready to get ready"... take small actions today that pay off in the near future.

Resources

Podcast: Play in new window | Download (Duration: 33:03 — 30.3MB) | Embed

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265: Visibility, Credibility, and Leadership: Repurpose and Curate Your Evergreen Content with Dawn Jensen

• March 13, 2017

Dawn Jensen from DawnShowMeHow.com is all about reusing your content.

Podcast: Play in new window | Download (Duration: 29:44 — 27.2MB) | Embed

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If you're ready to live the laptop lifestyle and enjoy a huge social media reach with your content marketing, without working too hard, then you're in for a treat. Dawn discusses:

  • how to repurpose videos and audios (for example, turn a 90 second video into an audio and a podcast episode)
  • how to curate your own evergreen content into shareable facts, figuers, statistics, quotables, and checklists
  • curate from other sources including Hewes, Forbes, Entrepreneur Magazine and Inc Magazine
  • why you should look back at your last few years of blog posts to find new ideas to update that speak to what your audience is doing now
  • the feedback loop
  • prep, presence, plan, and pivot

Resources

Podcast: Play in new window | Download (Duration: 29:44 — 27.2MB) | Embed

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264: Accelerate Your Online Branding with Brand Strategist Jena Rodriguez

• March 10, 2017

Jena Rodriguez from BrandWithJena.com wants you to understand the difference between a brand (the inner game of what you stand for) vs. branding (the outer game of how you express those core values).

She has a 12 component system called branderity that involves communicating with those brand fans to understand their problems, their language, and combine that with your unique story. That leads to your website colors, positioning, price, marketing message, and so on. She also tells us how to prevent getting bogged down with your branding and why you should be clear instead of clever.

Resources

Podcast: Play in new window | Download (Duration: 36:28 — 33.4MB) | Embed

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263: End Destination Thinking, Enjoy the Process, and Complete Daily Goals with Motivational Speaker Todd Lemense

• March 9, 2017

Todd Lemense (Twitter.com/todd_lemense) becomes the first ever return guest on our program! A motivational speaker, he says that most people fall into the trap of "destination thinking" ... the idea that a single event, such as a product launch, wedding, or birth of a baby will be the "single moment that changes everything" when in reality, it's all about those consistent daily actions.

Instead of being disappointed when "that one event" didn't change much, learn to enjoy the process. Manage your fear, hope, and expectations with daily goals. Don't cop-out by thinking "I don't have that problem." Educate yourself about your own emotional maturity, and spiritual/health/financial status to reach that higher standard. Everyone, including celebrities like Carrie Underwood and Tom Brady, have multiple coaches just to become 1% better (or maintain the same skill level), so you need a similar resource as well.

Podcast: Play in new window | Download (Duration: 21:13 — 19.4MB) | Embed

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262: Self Publishing without Writing: The Lightning Speed Book Creation Method

• March 8, 2017

Podcast: Play in new window | Download (Duration: 35:33 — 32.6MB) | Embed

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Quotes from Thought Leaders

  • "The secret joy in work is contained in one word: excellence. To know how to do something well is to enjoy it." -- Pearl Buck
  • "You get good (and fast) at what you do a lot of." -- Robert Hunt
  • "If I had more time, I would have written you a shorter letter." -- Winston Churchill

Productivity tip: set high resolution pictures of nature as your desktop background (and set it to change once per hour if possible)

Self-Publish a Book on Amazon

  1. Get out more: stop showing off to your peers so much and solve real problems that people are looking for. The danger in copying what's right in front of you is that you only copy "the top layer." Most people have a tendency to make simple things complicated (including your future buyers, your fellow competitors) and blindly copying someone else just leads to something that's hard to follow.
  2. You need to be a content machine (hint: content can be videos, podcast interviews, not necessarily articles and blog posts)
  3. 80% of life is just showing up. You should have at the very least, a short book with your best blog posts. Dish some helpful advice anyone can pick up. Be the person that stuck around and kept selling books after everyone else gave up because it was "too hard." Giving up and procrastinating aren't "real" things. It's just a matter of incorrect priorities.
  4. Amazon books last forever, even if you die and your websites are gone (although you can edit or unpublish at any time) -- use it to silence the haters in your life and show them you have a real business.
  5. It's a must-have credibility tool that ALL successful people have (celebrities, politicians, thought leaders)
  6. It's free. Amazon only takes a cut. You can publish unlimited books, with unlimited pen names, so why not do it?
  7. It's easier to edit crap than air. Get that first draft completed so you have something to edit. Your message is more important than one or two typos in a book.
  8. Don't quit. Take action now. The time will never be just right. A year ago, you'll wish you had started today.

Write a Book with Lightning Speed

  1. Speak out the book YOURSELF and get it transcribed. That way you don't take forever on it, and you're saying it in your voice the way you "would have said it." It's done while you're still within the three day window of excitement.
  2. You need a guide from someone who has done it before. And a proven system so that you can easily follow in their footsteps, and then repeat the process yourself over and over again.
  3. Have a real deadline, know why you're doing what you're doing and know exactly how much progress you've made. There's no such thing as being 80% or 90% done with a book. Are you in the outline stage, speaking stage, editing stage, cover stage?
  4. Use 10-7-4 to pile in "too many ideas" and reduce down to just the important ones, and then WWHW to ensure those short chapters are packed with value.
  5. Use the step by step process to overcome uncertainty, scope creep, and negative associations to "that damn book I can't seem to finish."

Resources

Podcast: Play in new window | Download (Duration: 35:33 — 32.6MB) | Embed

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261: The Entprepreneurial Mindset: Find Your Passion, Narrow Down Your Niche, and Diversify Your Income with Jason Hartman

• March 7, 2017

Jason Hartman (JasonHartman.com) is all about having that healthy entrepreneurial mindset and wants to talk to you not only about his own up's and down's, but the common mistakes and solutions that we all face.

First, Jason realized early on that he loves to work and that his business actions represent his own creative expression. He also discovered that to narrow down that perfect niche, find your passion (that also results in income) and diversify so that it remains evergreen. To tackle frustrations and roadblocks, he treated himself as his own first client when it came to solving a problem and "building a better mousetrap."

Finally, Jason explains what drew him into the world of podcasting, as well as his number one secret about podcasting: that it's all about the listener, and not the guest.

Resources

Podcast: Play in new window | Download (Duration: 27:26 — 25.1MB) | Embed

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260: Multi-Channel Marketing: Website Retargeting, Email Analytics, Social Media Traffic, and Postcard Marketing with Neil Berman

• March 6, 2017

Neil Berman has a lot to say about multi-channel marketing (site, blog, social, SMS, postcard) and his service Delivra.com can help you stand out from the blizzard of emails with some smart marketing.

He dives into many different scenarios and case studies showing how you can use analytics to draw conclusions about your visitors, send alerts to your staff to directly contact your visitors, and segment your list into three groups (those that don't respond, those that are always active, and your true fans). Neil also shares the best advice he ever received about starting a business: creating a solution that is faster, better, AND cheaper than what's out there.

Podcast: Play in new window | Download (Duration: 22:02 — 20.2MB) | Embed

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