824: Increase Your Organic Reach Through Content Marketing for Your Software Startup with Karl Hughes

Karl Hughes is a former software engineer and CTO who now runs DRAFT.DEV, a specialized content marketing agency that helps companies reach software developers. With his background in software development, Karl provides a unique perspective on how companies can effectively market their products and services to the developer community. Today, Karl talks about creating educational and helpful content for software engineers, rather than relying on traditional sales tactics that often turn developers away.

In this episode of Marketer of the Day, Carl shares strategies for increasing organic reach through content marketing, emphasizing consistent publishing, relevance, and quality. He recommends producing at least one well-crafted piece per week, ranging from 1,500 words to more in-depth tutorials, supported by images or videos. Carl also highlights the importance of updating older content to keep it relevant and leveraging competitor insights, community discussions, and support queries to generate new ideas. His agency primarily serves Series A and B developer-focused companies, including API-driven tools, and he encourages founders to start small, iterate, and optimize over time. More information can be found at draft.dev or via email at Carl@draft.dev.

Quotes

“Developers hate cold emails and spammy pop-ups. Educational, practical content is the way to get in front of them.”


“If your developers are already busy building your product, you can’t expect them to write all your content. Scaling content production often requires outside help.”


“A good baseline is one piece of content per week. Consistency matters more than trying to do everything at once.”

“Update your old content and re-promote it. Fresh, current content keeps traffic up and helps you compete with outdated guides online.”

Resources

Podcast: Play in new window | Download (Duration: 20:33 — 19.0MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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