Marketer of the Day: Internet Marketing Podcast

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908: Affiliate Marketing: Turn Your Passion Into a Profitable Business With Matt McWilliams

Do you wish to build a profitable business base on your passion? Numerous people want to turn their passion into something that will give them money. But self-doubt always haunts them to turn this dream into reality. The world will not wait for your message, and they will get a solution from someone else. So how do you take a step to turn your passion into profit?

Matt McWilliams is the “Affiliate Master” and the author of the book "Turn Your Passions Into Profit". As an affiliate marketing expert, he has worked with big names like Kevin Harrington, Tony Robbins, and Dean Graziosi. Today, Matt shares his insights on how to turn your passion into a profitable and growing business. He talks about the importance of getting clear on your passion, committing to leading, and building an audience through content and community.

Quotes

“A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Matt McWilliams

“Why not you? Why not me? Why not be the one the world—or whoever your audience is—gets the solution from.” - Matt McWilliams

“If you think about how people have stood out over time, it's often by leveraging those perceived disadvantages.” - Matt McWilliams

Takeaways

00:32 The world needs your unique message, but it won't wait for you to share it. You need to step up and be the one to provide the solution.

05:57 Overcoming self-doubt and imposter syndrome is crucial to turning your passion into a profitable business.

08:38 Using your personal experiences and struggles can make you a more relatable and qualified messenger in your niche.

19:20 Building an army of smaller, loyal affiliates can be more effective than chasing after big-name partners.

22:11 Proactively identifying and incentivizing underperforming affiliates can lead to significant sales growth.

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907: Become an Amazon Expert and Improve Your eCommerce Strategies with Lesley Hensell

During the pandemic, eCommerce was used immensely all over the world. Most people switched from buying physically in retail or grocery stores to ordering their things and groceries online. Not only did the buyers take advantage of the rise of eCommerce, but also the sellers and business owners. With the ongoing rise of competition in the eCommerce industry, what should you do to improve your strategy and gain the upper hand?

Lesley Hensell is the founder of Riverbend Consulting, a full-service Amazon agency with over 85 employees. With over 12 years of experience as an Amazon seller herself, Lesley and her team specialize in helping clients navigate the complex world of Amazon, from listing optimization to enforcement and more. Today, Lesley talks about the importance of going beyond the "sexy" metrics and focusing on the day-to-day, "boring" strategies that can truly move the needle for Amazon sellers.

Quotes

“There's a prevalent attitude in the Amazon world that it's not necessarily a get-rich-quick scheme. What you don't see is all of their expenses, their cost of goods, and how much they're paying in Amazon fees. For all you know, they might have just lost a bunch of money.” - Lesley Hensell

“We love to structure our pricing to address objections. You're right; when you hire an agency, it often feels like they want a retainer, which can be exorbitant, and they may not always explain how it's used.” - Lesley Hensell

“The sellers who succeed in the long term are the ones who continue to develop each of their products, increasing their earnings each month. This way, they avoid putting all their eggs in one basket.” - Lesley Hensell

Takeaways

01:56 Focusing on the "boring" but impactful strategies, like optimizing product listings, can be more effective than chasing "sexy" metrics.

04:18 Identifying and addressing underperforming listings can unlock significant growth potential.

10:41 Leveraging Amazon's various features, such as enhanced brand content and video, can provide a competitive edge and drive sales.

19:23 Outsourcing specialized tasks to experts can be more cost-effective than trying to handle everything in-house.

21:18 Diversifying product offerings and building a brand, rather than relying on a single "million-dollar" product, is a more sustainable long-term strategy.

Resources

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906: LaunchCart eCommerce Revolution: A Selling Strategy for Simple Online Sales and Massive Profits with Greg Writer

The attraction of eCommerce is the ability to sell to a large online audience - to develop your business much faster by using the power of the internet. Whether it's saving time or money, many people and companies prefer doing business online rather than at a physical location. Online shopping is beneficial for both consumers and businesses since it allows them to compare prices, browse a broader selection of products, and buy from the comfort of their homes or offices at any time of day or night.

Greg Writer is the founder of Launch Cart, an e-commerce platform that aims to provide a better and faster solution for online businesses. With over 25 years of experience in digital marketing, Greg has seen the evolution of e-commerce from the early days of online malls to the current landscape of print-on-demand and influencer marketing. Today, Greg shares his insights on the unique features of Launch Cart, including its freemium model, built-in marketing tools, and integration with print-on-demand providers, making it easier for businesses to get started and grow their online presence.

Quotes

“We're launching a B2B marketplace where brands and manufacturers can upload their product catalogs. This will enable car sellers to search for products and add them to their stores.” - Greg Writer

“We want to onboard millions of people around the globe quickly. We'll give them the ability to create a store, access the marketplace, click a few buttons, and start selling products with no money upfront.” - Greg Writer

“It's about surrounding yourself with people who are smarter than you, those who will help you grow and advance.” - Greg Writer

Takeaways

00:35 Building a better e-commerce platform requires understanding the pain points of existing solutions and creating a more streamlined and feature-rich experience.

04:01 Offering a freemium model can help onboard a large user base quickly, while also providing opportunities to upsell and cross-sell additional services.

11:12 Integrating a marketplace model that connects brands, manufacturers, and sellers can create a mutually beneficial ecosystem for all parties involved.

17:25 Taking advantage of existing websites with high traffic and targeted audiences can be a good approach to building a successful e-commerce marketplace.

23:50 Maintaining a positive mindset and surrounding oneself with people who can help you grow are key to success in the ever-evolving world of e-commerce.

Resources

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905: Kettlebell Kings: Build A Strong Business Community, Generate Content, and Embrace Your Competitive Spirit With Chad Price

If you're an entrepreneur, you might think that business is all about the number of sales. But the dilemma is that branding nowadays is hard since there’s already a lot of information available, plus, everyone wants to put a name on things and call it a brand. How are you going to make a brand that stands out? By building a community and a purpose within your brand, it will be much easier to compete with other companies. Furthermore, generating content is vital because it increases people’s engagement, which is one of the measurements of success.

Chad Price is a serial entrepreneur with over 10 years of experience in multiple industries. His most notable company is Kettlebell Kings, which he started from scratch and has grown into a multi-million dollar Fortune 5000 company. Today, Chad talks about his entrepreneurial career, sharing insights on building a strong brand and community around a product.

Quotes

“I think what makes me unique is my perseverance, coming from a competitive background where hard work is a given and success isn't always guaranteed. I embrace the journey and the process, finding enjoyment in every step.” - Chad Price

“The good teams share a common purpose. Not everyone measures success in the same way, so someone has to uphold the standard and set the bar for where we need to be to claim champion status or success.” - Chad Price

“The hardest part is embracing that competitive spirit and understanding that there will be ups and downs. If you don't enjoy that aspect of the process, it might not be for you.” - Chad Price

Takeaways

02:29 Building a strong community and sense of purpose around a product or brand is crucial for long-term success in entrepreneurship.

14:47 Maintaining a scalable, technology-focused infrastructure can help businesses handle unexpected surges in demand and growth.

18:01 Embracing a competitive spirit and persevering through challenges and failures is key to achieving entrepreneurial goals.

19:24 Collaboration and forming strategic alliances can be beneficial, even among competitors, in navigating industry changes and opportunities.

24:55 Taking ownership of problems and focusing on solutions, rather than assigning blame, is an important mindset for entrepreneurs to cultivate.

Resources

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904: Access Ally: Launch Your Market Product Successfully and Grow Your Online Business With Nathalie Lussier

Are you struggling to scale your online business? Most oftentimes, even though coaches and course creators have the skills and desire to build a course in a certain area of expertise. But they don’t understand what people are willing to pay for or what they want for free. This lack of understanding affects the growth of the business. So what changes you’ll need to make? Regarding product market fit, you need to know what people say they want, what they actually want, and what you want to create personally. Aligning those three will guarantee a successful launch for your product.

Nathalie Lussier is the founder of Access Ally, a powerful digital course and membership solution for coaches who want to develop their courses, memberships and communities on their terms. She is also the author of the book, “Pre-Sell Your Online Course.” Today, Natalie shares her insights on the importance of product-market fit, the lessons she learned from past failures, and the benefits of running live, cohort-based courses.

Quotes

“Often, we feel like our course needs to be perfect before launching, which can leave us stuck since perfection doesn't exist. Co-creating with people live allows you to put forth your best current work and get immediate feedback from participants.” - Nathalie Lussier

“A lot of times, people struggle with finding the right product-market fit. This is especially true for coaches, course creators, and others who have a great idea or a strong desire to help in a specific area of expertise.” - Nathalie Lussier

“Ideas have a shelf life; use them before they expire. If we had acted on our idea when we first had it, it might have turned into something amazing.” - Nathalie Lussier

Takeaways

00:56 Carefully validating your product idea and understanding what people are willing to pay for is crucial for creating a successful course or digital product.

05:21 Validating your idea through a smaller-scale proof of concept or pilot can help reduce risk and ensure your full-scale launch is more successful.

11:37 Surrounding yourself with the right people, whether it's a team or a community, can help you stay motivated and on track with your long-term business goals.

22:00 Embracing imperfection and co-creating with your audience can be more beneficial than trying to create a "perfect" course before launching.

25:51 Taking action on your ideas before they expire is more important than waiting for the "right time" to start.

Resources

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903: Postalytics: Direct Mail Automation and Postcard Marketing That Integrates With Your HubSpot, Salesforce or Zapier Based CRM with Dennis Kelly

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers’ inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features.

Dennis Kelly is the CEO of Postalytics, a company that helps businesses leverage direct mail marketing in a modern, automated way. Postalytics provides tools and services to simplify the process of creating and sending personalized postcards and letters, integrate direct mail with CRM and marketing automation, and track the performance of direct mail campaigns. Today, Dennis discusses the benefits of using direct mail as a marketing channel, especially as digital channels become more crowded.

Quotes

“What we've done is build a national network of print partners across the country. We've negotiated bulk rates and pricing that individual businesses could never obtain on their own.” - Dennis Kelly

“We've integrated with the Postal Service's tracking system behind the scenes. Now, every single piece of mail sent through Postal X is tracked throughout the entire delivery process.” - Dennis Kelly

“Don't do it the old-fashioned way. Approach it in a modern, smart manner, so you can focus on how to conduct testing and improve marketing, instead of spending your time as a project manager.” - Dennis Kelly

Takeaways

00:45 Direct mail marketing is making a comeback as digital channels become increasingly crowded and less effective.

06:42 Postalytics simplifies the direct mail process by providing a national network of print partners, bulk pricing, and automated tracking and analytics.

10:38 Integrating direct mail with CRM and marketing automation allows businesses to personalize and target their campaigns more effectively.

14:44 Testing and iterating on direct mail campaigns, similar to digital marketing, is crucial for success.

19:02 Businesses should take a long-term, consistent approach to direct mail marketing rather than relying on one-off campaigns.

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902: DMN8 Digital Marketing Specialists: Dominate Your Market Using Google Ads, Local SEO, and Social Media Marketing Strategy with Gary Geiman

Market domination is an important part of any business. In fact, it’s one of the main reasons why you’re starting your business in the first place — to be the best at what you do and have everyone else know about it. It’s time to separate yourself from the competition. You know you’re the expert and you’re ready to take the reins on your industry, but how are you going to do it? You need a plan of attack, an opportunity to show the world what you’re made of.

Gary Geiman is a serial entrepreneur and business owner. He owns and operates DMN8 Partners, a digital marketing and consulting company that helps business owners dominate their competition and market. Today, Gary discusses the importance of making customers and employees the priority, and how to create a business that is a business, not just a job.

Quotes

“Put value out into the universe. If you consistently provide value, it will come back to you.” - Gary Geiman

“Production over perfection. I believe that speed and ease of use in terms of services and products should be top priorities for most businesses.” - Gary Geiman

“To make people aware of you and your business, post on social media multiple times daily. If you're not posting continuously and consistently, you're leaving people in the dark about what you do.” - Gary Geiman

Takeaways

00:51 Prioritizing customers and employees is key to building a successful business.

10:28 Embracing a "production over perfection" mindset can lead to faster results and better customer experiences.

13:32 Consistently providing value to others, both customers and the community, can lead to unexpected rewards.

21:57 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions and targeting the right customers.

28:37 Consistent and continuous social media posting, especially using video, is crucial for building awareness and making people aware of your business.

Resources

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901: Blubrry: Podcast Hosting, Statistics, Growth, and Monetization with Todd Cochrane

What prevents you from podcasting? When preparing for a show, people frequently forget to ask themselves, first and foremost, what is the goal? Some podcasters may already be working toward a goal but unaware of it. There are several factors to consider before you make a podcast. Creating content, identifying your target market, deciding how frequently to post, and many other things.

Todd Cochrane is the CEO of Blubrry Podcasting. Todd wrote the book on podcasting called Podcasting - The Do It Yourself Guide. He has Blubrry Podcasting and its parent company Raw Voice, a full-service podcast hosting service. They aim to create a platform that will enable anyone who wants to start developing or growing a show to do so in a manner they believe to be correct and start creating a brand on your .com properly. In this episode, he talks about how you can start podcasting, building your show, brand, audience, and tribe, and what you can do as a podcaster to build traffic on your podcast.

Quotes

“You've never seen someone build a castle on rented land.” - Todd Cochrane

“Podcasting is amazing, diverse, and inclusive. You hear all these buzzwords today, like DEI, but podcasting truly embodies them. Everyone is creating content now, and the barriers to entry are very, very low.” - Todd Cochrane

“You never know who's listening. It might be one person or 1000, but that one person could completely change your life, depending on the goal of the show and the stage you are at in business or content creation.” - Todd Cochrane

Takeaways

02:21 Building your brand on your own domain, rather than "rented land," is crucial for long-term success in podcasting.

07:38 Consistency is key - getting to that first episode is the hardest part, but once you do, it's about "rinse, wash, repeat" to build a sustainable show.

11:04 Setting clear goals for your podcast, whether it's building authority, generating leads, or something else, is essential for guiding your content creation.

15:32 Visualizing your audience, even if it's just 100 people, can help you approach your podcast with more respect and preparation.

20:47 You never know who is listening to your podcast, so it's important to approach each episode with a good mindset.

Resources

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900: Persuasion Experience: Attract More Leads, Convert More Traffic, and Close More Deals with Alisha Conlin-Hurd

Do you want your business to grow and scale? Are you searching for ways how to increase the sales of your business? Most businesses market just by focusing on themselves rather than solving the problem. This makes the business boring and affects the overall growth of your business. Using the funnels, you will get more attention, which leads to an increase in traffic and sales.

Alisha Conlin-Hurd is the co-founder of Persuasion Experience, a company that helps businesses create high-converting funnels. With over 450 funnels launched and experience building funnel and conversion teams from scratch, Alisha is an expert in the field of online marketing. Today, Alisha shares the importance of the post-click experience, which is what happens after someone clicks on your marketing

Quotes

“A funnel isn't optional. You have a funnel, whether you want one or not, because it's effectively every single touchpoint somebody has with your brand.” - Alisha Conlin-Hurd

“Marketing is just inputs and outputs—garbage in, garbage out. We need to go back and do a lot of that unsexy, foundational work to understand who's the target market.” - Alisha Conlin-Hurd

“Be outrageous, be polarizing, and that's how you'll attract the right people.” - Alisha Conlin-Hurd

Takeaways

00:36 Focusing on the "why" behind your marketing, rather than just the "how" or "what", is crucial for creating an irresistible offer that resonates with your target audience.

07:13 Building a competitive moat around your business by developing proprietary language and systems can help you stand out from the competition.

11:49 Maintaining self-awareness and being willing to let go of tasks that are not high-leverage can help you stay focused and productive as an entrepreneur.

15:56 Identifying and amplifying the 20% of your marketing that is already working, rather than just dismissing it, can be a more effective strategy than completely overhauling your approach.

22:18 Being willing to experiment with outrageous and polarizing marketing tactics can help you attract the right people to your business.

Resources:

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899: Real Estate Basics: What To Do, What To Avoid, and Become a Successful Real Estate Investor With Peter Vekselman

Do you want to enter the world of real estate? Are you hesitant because of the large risk it has? Everyone desires to be a real estate investor because of the huge cash it brings, but little do they know that it only has a 3-5% success rate. The root of people's problems is that they are trying to put different things together, not understanding how they fit. However, this problem could be solved by acquiring everything from just one trustable source, having a coordinated piece and building an assembly line.

Peter Vekselman is a real estate investing expert who has completed over 3,600 real estate deals. He is the founder of Partner Driven, a company that provides a comprehensive platform for real estate investors, offering lead generation, capital, construction, and sales services. Today, Peter discusses the common pitfalls that hold back many real estate investors, emphasizing the need for a unified approach that combines all the necessary elements of a successful real estate business.

Quotes

“Whoever spends the most money on marketing and screams the loudest gets the most attention. It's not because they're the smartest—they just make the most noise.” - Peter Vekselman

“You've got to be willing to put in the time and effort. You've got to be a long-term player because nothing happens overnight.” - Peter Vekselman

“The goal is to get as many deals under contract as possible. Because ultimately, he who controls real estate makes the most money.” - Peter Vekselman

Takeaways

01:27 Real estate investing success rates are low, with only 3-5% of investors achieving success, due to the complexity of piecing together all the necessary elements of the business.

06:38 Successful real estate investing requires a long-term mindset, a willingness to put in the effort, and a desire to level up and achieve more than one's current situation.

13:49 Effective lead generation and communication with property owners are the core skills that drive profitability in real estate, while the back-end operations can be handled by a supportive team.

17:13 Aligning with experienced and successful real estate investors is the ultimate shortcut to achieving one's own success in the industry.

21:07 Partnering with a comprehensive real estate investing platform can mitigate risk and liability, allowing investors to focus on the revenue-generating activities.

Resources

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898: Hack and Grow Rich: Leverage More Sales From Your Podcast Storytelling and Marketing With Shaahin Cheyene

Do you want to learn more about leveraging your business online using podcasting? Are you looking for strategies to achieve rapid growth in your business? Do you want to become a better storyteller and build more influence in your business and marketing? You must start with the basics to attract potential customers and generate sales for your products or services. Because you already have a business, you know your ideal customer and who you want to sell to.

Shaahin Cheyene is an entrepreneur who has started multiple companies, including Podcastcola. He is the author of the book "Billion: How I Became King Of The Thrill Pill Cult" and the host of the podcast "Hack and Grow Rich". Today, Shaahin describes how podcasting can be used to double your revenue and sell products or services. He explains that podcasting allows you to build a relationship with your audience, unlike traditional advertising where the attention span is short.

Quotes

“Podcasts, unlike traditional advertising, especially long-form podcasts, allow you to get to know the person.” - Shaahin Cheyene

“Quantity does matter. Quality is important, quantity is important, and just staying relevant is important.” - Shaahin Cheyene

“If you're going to do it, do it right. That means focusing on working on your business, not in your business, and doing what I do—bringing on the best people in whatever fields I need to accelerate my business.” - Shaahin Cheyene

Takeaways

00:48 Podcasting allows you to build a deeper relationship with your audience compared to traditional advertising.

05:11 It takes time and practice to become comfortable and effective at podcasting, but working with a professional agency can help overcome the initial learning curve.

11:03 Quantity and consistency are important factors in successful podcasting, not just quality.

18:32 Podcasting is more effective for businesses with a backend (e.g., online courses, coaching) rather than just selling books.

26:14 If you're going to pursue podcasting, do it right by bringing on the best people and experts to help accelerate your business, rather than trying to do it all yourself.

Resources

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897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective.

Greg Zakowicz is a veteran marketer and the senior ecommerce expert at Omnisend. As an experienced professional in the field of ecommerce, Greg has the knowledge on how businesses can take advantage of email, SMS, and other marketing channels to drive sales and growth. Today, Greg discusses the benefits of using Omnisend, an all-in-one platform that integrates email, SMS, and retargeting capabilities to help ecommerce businesses streamline their marketing efforts and improve their overall performance.

Quotes

“15 years ago, having a sophisticated platform for marketing purposes was a lot more challenging, complex, and expensive than it is today.” - Greg Zakowicz

“Do not rest on your laurels, don't assume, and don't hold yourself back or unknowingly self-sabotage.” - Greg Zakowicz

“This stuff does not have to be hard. Don't get overwhelmed. It's super easy—just do one thing at a time.” - Greg Zakowicz

Takeaways

01:01 Integrating email, SMS, and retargeting capabilities on a single platform can help ecommerce businesses streamline their marketing efforts and improve overall performance.

05:45 Retargeting customers across multiple channels, such as email, SMS, and social media, can effectively rekindle their intent and drive more sales.

13:36 Embracing new marketing channels, like SMS, even if they may not seem like a natural fit for your audience, can lead to unexpected growth opportunities.

17:51 Constantly experimenting and trying new tactics, even if they seem risky, is crucial for staying ahead in the ever-evolving ecommerce landscape.

23:38 Focusing on one step at a time, rather than getting overwhelmed by the complexity of multi-channel marketing, is the key to successful implementation.

Resources

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896: RedCircle: Grow Your Audience Through Podcasting with Mike Kadin

There are currently millions of podcasts floating around the internet, covering every topic of possible interest to humans. Due to the large number of podcasts already available, it can be challenging to gain attention in this market. For podcasters who don't have a sizable following, the available methods of making money are limited at best. It's a shame, because there is so much great stuff out there, that this discouragement leads to the departure of otherwise brilliant producers from the podcasting medium.

Mike Kadin is the Founder and CEO of RedCircle, a podcast hosting and advertising platform. With his unique experience working with thousands of podcasters and advertisers, Mike has gained valuable insights into the podcasting industry and the challenges faced by independent creators. Today, Mike discusses the importance of creating high-quality, engaging content that resonates with your target audience.

Quotes

“Don't be too afraid of competition in your area, unless it's from a huge podcast that everybody knows.” - Mike Kadin

“You're not going to be good at it in the beginning. You're going to have to practice, and you'll get better. Get your first one out there, listen to feedback from your fans, iterate, and just continue to get better.” - Mike Kadin

“There's no TikTok algorithm that's going to take you to a million views tomorrow. It's a slower medium, both in terms of how people listen and in how you grow. You have to put in the work over time.” - Mike Kadin

Takeaways

02:56 Utilize cross-promotion strategies to expand your podcast's reach and grow your audience.

04:19 Focus on creating high-quality, engaging content that resonates with your target audience before worrying about monetization.

14:12 Consider offering listener support options, as many fans are willing to contribute a small amount to support creators they value.

16:33 Partner with the right platforms and services to streamline the business side of your podcast, allowing you to focus on content creation.

20:05 The podcast industry is not dominated by traditional media and celebrities, as 65% of podcast listeners are tuning in to the "middle class and long tail of podcasters."

Resources

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895: Strategy Sprints: Get Your Time and Energy Back, Enjoy Less Stress, More Revenue, Scaling, and Freedom with Simon Severino

There are so many situations in business and life where a small amount of reconfiguration is the solution. Perhaps there is no need to start over from scratch after discarding everything you've accomplished in your life. A slight reconfiguration may do instead of something more drastic, and that can entail reconfiguring your priorities, schedule, and finances.

Simon Severino is the Founder of Strategy Sprints, a company that helps business owners in SaaS and services run their companies more effectively. He is the author of the book "Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business," which provides a framework for entrepreneurs to improve their decision-making, increase sales, and achieve their goals. Today, Simon discusses the importance of writing things down, measuring key metrics, and having a clear process for making decisions.

Quotes

“If you don't write down your assumptions, you treat them as if they were reality.” - Simon Severino

“If you don't know your numbers, your decisions are not based on data—they're based on rumors.” - Simon Severino

“When the tide goes out, you see who's swimming naked. Whenever there's a recession-type situation, the mindset that gets me through is that the weak hands are just being weeded out. All these businesses might not even have had any business making money.” - Simon Severino

Takeaways

02:49 Documenting your assumptions and testing them through experiments is crucial for making informed business decisions.

07:51 Tracking a few key metrics regularly can help you quickly identify and adapt to changes in your business or industry.

18:30 Simplifying your business offerings and focusing on one core solution can lead to a more efficient and profitable operation.

22:17 Connecting your daily work to the tangible results and feedback from clients can help overcome the perceived "boredom" of repetitive tasks.

23:49 Reducing the number of "parts" or components in your business can make it easier to maintain and improve over time.

Resources

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894: TyrAds: Grow the Reach of Your Mobile App Through Marketing and Advertising with Zino Rost van Tonningen

With the growth of technology comes a wide variety of mobile applications that provide solutions, entertainment, etc., to their users. Various mobile applications are arising from left to right, and some mobile app companies are struggling in growing their apps. It is clear that there will be a problem when it comes to the app's growth due to the increase in competition in the industry.

Zino Rost van Tonningen is the CEO of TyrAds, a company that helps mobile app developers scale their user base from 100k to 10 million users and beyond. With over 8 years of experience in building and growing 8-figure businesses, Zino is an expert in the field of app marketing and advertising. Today, Zino talks about the challenges app developers face in growing their user base, the importance of finding the right target audience, and how his company utilizes data and privacy-centric methods to help clients achieve their growth goals.

Quotes

“Sometimes you have a very good product that sells itself, but sometimes you have an excellent product that has a very strong viral effect.” - Zino Rost van Tonningen

“If you target the right people who are actually looking for that service, it's going to be much easier.” - Zino Rost van Tonningen

“Make sure you're prepared. As I've always mentioned, proper preparation prevents poor performance, so make sure you're properly prepared.” - Zino Rost van Tonningen

Takeaways

04:41 Successful app growth often requires more than just a great product - targeted marketing and audience identification are crucial.

14:17 Taking advantage of first-party data and privacy-centric targeting methods can help app developers effectively scale their user base, even as industry changes make traditional targeting more challenging.

15:14 Preparing for the future of app marketing, where device IDs and personal data become more restricted, is key to maintaining growth momentum.

20:42 Consumers may be willing to trade personal data for free or valuable services, but transparency and clear choices are important.

24:42 Preparing now for the future of app marketing, where device IDs and personal data become more restricted, can give developers a significant advantage.

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893: The Guide to Amazon: Strategies for Success on the World’s Largest Online Shopping Mall with Stephen Somers

Do you want to start selling online, or are you looking for ways to increase your current online sales? There are a plethora of opportunities to do business online. Used equipment and goods can be sold through a variety of sales channels, some of which will even consign or sell on your behalf. If you want to launch a business, sell innovative products, and reach a large customer base, selling on Amazon is your best bet.

Stephen Somers is the founder of Grow My Reach, a platform that teaches online business owners how to become high-level marketers and disruptors in their industries. He has been an entrepreneur since 2014 and also runs the successful business Marketplace Superheroes, which serves over 10,000 people and teaches various Amazon selling strategies. Today, Stephen shares his journey of building a successful business and the importance of distribution and marketing.

Quotes

“Email is a massive part of what we do. If you're not using it properly, you're not running a real business.” - Stephen Somers

“You've got to keep it fresh, because if you don't, you'll just see a gradual degradation.” - Stephen Somers

“You've got to be regular and consistent, but don't be consistent if the things you're doing are never getting you results.” - Stephen Somers

Takeaways

04:09 Consistent distribution and promotion are critical for business success, with email being a foundational piece.

09:20 Businesses can create a "perpetual launch" system by incorporating different types of promotions, such as value-driven content weeks, two-week launches, and three-week launches, to maintain a consistent flow of marketing and sales.

19:21 Training your audience to expect and engage with your content and offers is as important as training yourself to maintain a consistent promotional strategy.

22:14 Maintaining freshness and uniqueness in content and promotions is crucial to avoid audience boredom and disengagement.

27:49 Providing a free, detailed guide that leads people into a sales funnel can be an effective way to introduce your products and services.

Resources

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892: Strategies To Explode Your Business Revenues With Mike Pedersen

Various internal and external forces can affect the longevity of your business's products and services. Understanding how your business excels where your competition does not is crucial in dominating your market. Incorporating these strategies into your marketing plan can push your organization to become an industry leader.

Mike Pedersen is a growth-minded business consultant who helps CEOs and business owners grow their revenues and become the best version of themselves. As the author of the book "Dominate Your Markets: No BS Impact Strategies to Explode Your Business Revenues, Have More Energy, and Get the Life You Really Want," Mike shares his expertise in marketing, business development, and personal development. Today, Mike discusses the importance of having a clear organizational structure, defined roles and responsibilities, and holding employees accountable to achieve business success.

Quotes

“All it takes is one wrong move in business where you decide to go a different direction. As an owner or CEO, you might think it's little, but that little thing can compound on itself and become a big thing.” - Mike Pedersen

“If you don't have leadership, then people don't have direction. If you don't have direction, then you've got people who aren't being held accountable for specific things.” - Mike Pedersen

“If your pain is bad enough, you'll do whatever it takes. If your pain isn't bad enough, you'll stay in limbo forever.” - Mike Pedersen

Takeaways

02:42 Innovative business models or strategies may not always translate to success if the underlying operations and management are not properly structured and aligned.

06:59 Clearly defined roles, responsibilities, and accountability are crucial for business success, especially in growing companies.

09:50 Self-awareness and a willingness to make changes in leadership are essential for long-term growth and sustainability.

11:08 Focusing on personal development and understanding one's "why" can help business owners and CEOs achieve more in both their personal and professional lives.

20:13 Addressing the pain points and challenges faced by businesses can be a powerful motivator for taking action and making necessary changes.

Resources

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891: Grow Your Business Through Managing and Scaling With Juliana Marulanda

Managing a Business is not an easy task. Owners face countless difficulties before they can scale their businesses. You might think, how can I get out of this situation and continue to grow my business? Thinking about the five pillars would help, for example, through technology, documentation, training, and metrics. Hiring and retaining a great talent might also help, but keep in mind what happens if that person leaves.

Juliana Marulanda is the founder of ScaleTime, a company that has served over 300 digital agencies. Juliana is passionate about providing audiences with invaluable tools they can use instantly to start improving their business. Today, Juliana discusses topics related to managing people, scaling, and agency growth, sharing her insights and expertise on these important aspects of running a successful digital agency.

Quotes

“Doing operations can sometimes feel like something between a catheter and a root canal for a lot of creative individuals. We try our best to make it fun and have done so much to gamify it and make it easy.” - Juliana Marulanda

“We tend to attract a community of people who are super supportive. In such a competitive environment, fostering that level of community is something really special.” - Juliana Marulanda

“Implement dirty drafts because if you get stuck in professional perfectionism, implementation is not going to happen.” - Juliana Marulanda

Takeaways

04:23 Delegating processes and functions within a digital agency requires establishing clear workflows, documentation, communication channels, training, and performance metrics.

15:30 Revisiting and refining agency processes every 6 months is crucial to ensure they remain up-to-date and effective as the business evolves.

18:51 Understanding the unique language and pain points of the digital marketing industry allows consultants to provide more tailored and impactful solutions.

21:20 Strengthening a supportive community among agency owners can provide valuable ideas and help address challenges in a competitive environment.

28:00 Implementing "dirty drafts" and an experimental mindset can help overcome the paralysis of professional perfectionism and drive faster implementation.

Resources

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890: Becoming a Business of Purpose with Diane Primo

Do you operate your business around your purpose? Have you been paying attention to your customers, employees, or stakeholders? Having a company that focuses on its purposes is often the one that is successful. Your purpose will be your guide, a framework that will help you operate your business. Aside from that, you should also recognize the importance of your customers, employees, and stakeholders. You must take into account their thoughts and opinions when operating your business.

Diane Primo is the CEO of Purpose Brand Agency, an award-winning public relations, branding, and digital marketing firm based in Chicago. As the only African American female CEO of a purpose-driven communications agency, Diane's focus is on impact marketing, which stems from the belief that brands must be relevant, purpose-driven, and committed to consumers to be successful today. In this episode, Diane talks about the importance of having a clear and defined purpose for a business, and how it can serve as a guide during uncertain times.

Quotes

“Chaos and problems will continue; they won't go away. That's the one thing you can be certain about in a world of uncertainty.” - Diane Primo

“If you haven't defined your purpose or don't have one, I suggest you start working on it. Your purpose can be your guide.” - Diane Primo

“The truth is, you're not going to achieve anything unless you have a workforce that buys in, has direction, and understands how to execute and navigate as they do it.” - Diane Primo

Takeaways

01:14 Defining a clear and operational purpose is crucial for businesses, as it can serve as a guide during uncertain times.

04:07 Successful purpose-driven companies measure their impact through financial and non-financial metrics, and communicate their progress transparently.

08:34 Aligning employees and stakeholders around a company's purpose is essential for effective execution.

15:37 Authenticity and consistency in a company's purpose-driven initiatives are critical, as consumers and the public closely scrutinize these efforts.

23:08 Integrating a company's purpose with its core business strategy and capabilities is the key to creating meaningful impact.

Resources

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889: Creating Content that Increases Your Brand’s Voice with Kathryn Strachan

Are you sick of content that doesn't fit your brand because it's too rigid and old-fashioned? The way you talk to your customers should also change with the times. Find out how content marketing services are a key part of building a brand's reputation, making the public more aware, and making difficult topics easier to understand.

Kathryn Strachan is the founder and CEO of CopyHouse, a digital marketing agency that specializes in technology brands. With expertise in SEO, customer-centric content, and technology marketing, Kathryn has built a successful business and has been recognized as a thought leader in the industry. Today, Kathryn discusses the growth and expansion of her company, including the challenges and successes they've experienced over the past year.

Quotes

“I've always been a bit of a risk-taker. My dad is an entrepreneur, so I definitely grew up in that sort of household. He always had lots of ideas and was constantly pursuing his dreams.” - Kathryn Strachan

“I'm fortunate to have a really strong team around me. When I get down, they bring me back up and remind me of all the progress we've made.” - Kathryn Strachan

“I love creating content that helps small businesses overcome challenges. This kind of content solves real problems and actually helps people, rather than just trying to sell them something.” - Kathryn Strachan

Takeaways

02:54 Embracing a risk-taking mindset and being willing to seize opportunities can lead to significant business growth.

06:31 Implementing a four-day workweek requires a data-driven approach, including auditing internal processes and meetings to maximize efficiency.

07:46 Building a strong team and fostering a collaborative environment can help overcome challenges and setbacks in the entrepreneurial journey.

10:14 Creating content that solves problems and provides value to the target audience is more effective than content focused solely on selling.

15:48 Specializing in a specific industry, such as technology brands, and having a dedicated point of contact within the client's organization can lead to successful partnerships.

Resources

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888: Journey to Becoming a Unique Marketers with Clint White

What if everything you know about branding doesn’t have to apply to you and your business? Whether you’re a budding entrepreneur, an established small business owner, a marketing leader at a large corporation—or somewhere in-between—the traditional ideas on building a “brand“ are usually considered essential to any solid marketing strategy.

Clint White is the author of the book "Tattoos Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building." As an experienced marketing professional, Clint shares his unique perspective on branding and how companies can create a unique identity in the market, rather than simply trying to become a "brand." Today, Clint differentiates between being a "brand" and a "tattoo," focusing on the importance of understanding your target audience, finding your niche, and building a marketing strategy based on the fundamentals of the marketing mix.

Quotes

“There's an alternative, other options beyond just wanting to be a brand, building a brand, or growing a brand. These efforts are often singularly motivated by branding.” - Clint White

“You don't need to necessarily embody a concept to understand it. You don't need two years and a quarter million dollars of debt to be a great marketer. What you really need are the right tools and your instincts.” - Clint White

“It's better to go to market with the right set of tools or go to war with the right army, rather than regret not doing so and losing momentum, passion, money, and time.” - Clint White

Takeaways

03:14 Building a marketing strategy based on the fundamentals of the marketing mix (product, price, placement, promotion) can help any business, regardless of size or industry, create a unique identity in the market.

05:15 Aspiring for lofty goals like becoming a "brand" is not inherently wrong, but it's important to have a realistic, step-by-step plan to get there, rather than rushing towards an unrealistic outcome.

11:53 Treating your marketing approach as a "science" rather than an "ethereal magic" can provide the necessary structure and confidence to make informed decisions and course-correct when needed.

16:36 Understanding your target audience, their needs and motivations, and creating "magnets" that draw them in, is more effective than simply trying to mirror what competitors are doing.

24:06 Embracing flexibility and allowing customers to express themselves through your offerings is more important than rigidity or being forced to do things a certain way.

Resources

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887: Share Your Message by Writing a Book with Ben Gioia

Do you have hang-ups about writing your book? Have you always wanted to write your book but thought it was a dream that was just too far out of your grasp? Writing a book, stepping into your power, taking your stand, and sharing your voice with the world are terrifying. But nobody else is capable of writing the book that you will write. It is because you’re unique and have skills, experience, and expertise that is different from others.

Ben Gioia is the founder of Influence with a Heart, a business that helps experts and entrepreneurs write and publish high-quality books. As the author of the book, “The Influence With A Heart Method,” Ben has a wealth of experience in the publishing industry. Today, Ben discusses the common excuses and challenges people face when writing a book, and shares strategies for overcoming them, such as focusing on building relationships rather than just book sales.

Quotes

“Nobody can write the book that you can write for two great reasons. First, because you're super unique. There's never been anyone like you in the entire progression of the universe, and there never will be again.” - Ben Gioia

“I'm not about the book sales; I'm about the relationships through the book and using the book as an epic tool for your business.” - Ben Gioia

“There are all sorts of ways to publish today, which is great in many ways, but there are also best practices and important things people need to know. This helps them make the right choices for their book and message.” - Ben Gioia

Takeaways

01:00 Writing a book can be a great experience that helps experts and entrepreneurs share their message and offer their transformation to the world.

02:50 Overcoming common excuses and challenges around writing a book, such as lack of time or feeling like you have nothing to say, can be achieved through strategic methodologies and building relationships.

09:51 Embracing a relaxed and mindful approach, rather than pushing through the discomfort, can help navigate the emotional and psychological aspects of the book-writing process.

16:43 Using the book as a way to open doors to new opportunities, such as speaking engagements and consulting work, can be a more effective path to success than solely relying on book sales.

20:44 Focusing on building relationships and using the book as a tool for your business, rather than just book sales, can lead to faster and more impactful results.

Resources

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886: Right Marketing Strategy For You with AJ Rivera

We often hear about how a company's needs have changed. As your business has grown and evolved, so too has the way that you market to your target customers. Today's marketers are no longer just selling products or services—they're selling messages that resonate with their client's needs. This is where a good marketing team comes in: they can help you identify the best approach for your company and its goals to reach your target audience while keeping costs down.

AJ Rivera is the founder of Blink Media Company, a consulting firm that provides businesses with executive-level guidance and leadership for their marketing teams. With extensive experience in building marketing systems and digital ecosystems for companies ranging from small businesses to large enterprises, AJ is well-versed in the ever-evolving world of digital marketing. Today, AJ discusses the importance of having a comprehensive, customized marketing strategy that goes beyond just dabbling in various tactics.

Quotes

“If your boat is already out in the ocean and has a bunch of holes in it, you should probably patch those holes first. Only then should you think about going faster, instead of just hiring more people to cover up the spots.” - AJ Rivera

“Consumers are just not putting up with it anymore. They are demanding value. Leading with value and then offering more value through things like demos, blueprint calls, or strategy calls—where consumers get something tangible to take away—will be the future.” - AJ Rivera

“Don't get distracted by the next shiny squirrel or the latest thing that promises to solve everything. Stay focused on your one to three key outcomes, and you'll see significant changes in your business and your life.” - AJ Rivera

Takeaways

01:06 Customizing a marketing strategy is crucial for businesses, as a one-size-fits-all approach often falls short.

10:14 Addressing underlying process issues and training teams are essential before implementing new marketing tactics.

12:57 Providing tangible value to customers, rather than just trying to sell, is the key to building trust and long-term relationships.

17:58 Reverse-engineering goals and breaking them down into daily, manageable tasks can help businesses stay focused and achieve their objectives.

25:32 Stay focused on your key business outcomes and don't get distracted by the "next shiny squirrel" or the latest marketing tactic, as there is no "done" in business.

Resources

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885: Market Effectively and Surpass Your Business Competitors with Jonathan Rosenfeld

The world changes rapidly, and technologies improve yearly, affecting business industries. You might think, how can your business adapt, utilize new technologies, and surpass your business competitors? As a business owner and a marketer, you first need to know your customer. Today's customers are much more sophisticated. They tend to have done much more homework before they pick up the phone, contact you, or whatever. Thus, you must acknowledge that and start creating content that resonates with your consumer.

Jonathan Rosenfeld is the owning and managing attorney at Rosenfeld Injury Lawyers, a full-service personal injury law firm handling cases in Chicago and across the US. He is also the host of the Personal Injury Law Podcast. Today, Jonathan talks about creating content that resonates with the modern, sophisticated consumer. He shares how his firm is revising and expanding their website content to better address the questions and needs of their target audience, moving away from outdated tactics like keyword stuffing in favor of a more user-centric approach.

Quotes

“Today's customer is much more sophisticated. They tend to have done a lot more homework before they pick up the phone to contact you.” - Jonathan Rosenfeld

“The days of manipulating search engines with keyword stuffing and similar tactics have really gone to the wayside. You have to adapt.” - Jonathan Rosenfeld

“You can look at all the different software out there, but at the end of the day, it has to be a human putting the thought into dissecting a website.” - Jonathan Rosenfeld

Takeaways

01:04 Businesses must adapt to the modern, sophisticated consumer who does extensive research before engaging.

03:43 Creating content that directly addresses user intent and frequently asked questions is crucial for success.

05:00 Regularly reviewing and updating website content is necessary to stay ahead of the competition.

07:55 Taking an integrated, data-driven approach to website optimization is more effective than relying on a single tool or tactic.

14:06 Putting in the hard work of creating high-quality, user-focused content is the foundation for effective online marketing.

Resources

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884: The Ten Minute Entrepeneur: Become a Successful Startup with Sean Castrina

Have you thought about starting your own business? Have you always dreamed of becoming a CEO? It sounds tough, right? Starting up your own business is a huge risk, especially if you don’t know what you’re doing. There are a lot of things you should learn before you establish a business. It is not an easy journey. Aside from that, keeping your business going is also one of the hardships you need to go through as a business owner. You should know when and how to take advantage of opportunities that come your way.

Sean Castrina is an entrepreneurial expert and startup advisor. He is the founder of The Weekend MBA, the host of the podcast "The 10 Minute Entrepreneur,” and the author of a book of the same name where he shares ideas and advice for business owners and aspiring entrepreneurs. Today, Sean discusses making quick, calculated decisions as a business owner, and how to identify opportunities that may arise unexpectedly in the first few years of starting a company.

Quotes

“Every decision I've ever made was the right decision at the time based on the information I had in front of me.” - Sean Castrina

“Without employees, businesses don't grow. But I think it's important to know your strengths and weaknesses.” - Sean Castrina

“There are videos on everything. Information is more available today than at any other time in history. If you're not learning right now, shame on you.” - Sean Castrina

Takeaways

01:07 Entrepreneurs must be willing to make quick, calculated decisions and pivot when unexpected opportunities arise, especially in the first few years of starting a business.

03:55 Successful entrepreneurs have the ability to identify and take advantage of small, subtle opportunities that can lead to significant growth.

08:42 Entrepreneurs should focus on a clear, long-term goal, but also be open to adjusting their approach and exploring hybrid solutions to achieve that goal.

12:00 Knowing your strengths and weaknesses as an entrepreneur, and being self-aware of your decision-making process, is crucial for success.

27:41 Continuous learning and staying up-to-date with industry trends and information is essential for entrepreneurs to maintain a competitive edge.

Resources

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