Marketer of the Day: Internet Marketing Podcast

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883: Start Making Money With an Online Drop Shipping Business with Ben Knegendorf

It’s everyone’s dream to be their own boss, work flexible hours, and run their own business. How do you get products, where do you find them, how do you know if they’ll sell, and how do you get them to customers? With an eCommerce business, you can do just that. The best part is that you can start making money from home fast. You only need a computer or a smartphone and a reliable internet connection. Try dropshipping if you want to know how to make money from home.

Ben Knegendorf is the co-founder of Dropship Breakthru, an online business that teaches people how to start their first online business in 30 days. He is also the host of the Dropship Podcast, where he and his co-founder John discuss the ins and outs of the dropshipping business model. Today, Ben shares his career story from working at a Walmart distribution center to finding success in the world of high-ticket dropshipping, and he provides valuable lessons on how to approach this business model effectively.

Quotes

“Focus on the human behind the screen. What do they buy, and what else do they buy? Don't just single in on one product. Think about how you can speak to that person.” - Ben Knegendorf

“At the end of the day, business is hard. Every business has its own complexities. Start thinking about what you love and what you are passionate about.” - Ben Knegendorf

“Be consistent. Compounding is a real thing. Go take action and get the ball moving. Good things will happen if you take steps every single day.” - Ben Knegendorf

Takeaways

00:33 Dropshipping is a fulfillment method where the seller takes the order and the supplier ships the product directly to the customer, allowing the seller to operate an online business with minimal inventory.

04:45 Focusing on high-ticket items with an average order value of $1,000 or more can lead to higher profits and less overhead compared to low-ticket items.

08:09 Identifying the person behind the product, their pain points, and their buying behavior is more important than just focusing on the product itself.

15:23 Starting a dropshipping business can be done for less than $500 in initial investment, making it an accessible option for those looking to get into e-commerce.

21:25 Consistency and taking action, even if it's just an hour a day, can lead to significant progress in building a successful dropshipping business.

Resources

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882: Boost Your Business With High-Impact Publicity with Jill Lublin

Customers are vital for your business growth. To attract them, you need to promote your company. While traditional methods like flyers and local ads are still around, digital marketing offers endless possibilities. If you're unsure how to market your business or just want to explore your options, you're in the right place – and you're not alone! Effective promotion can make a huge difference in reaching your target audience and achieving success.

Jill Lublin is an international speaker and the author of four best-selling books, one of them being “The Profit of Kindness.” She specializes in topics such as radical influence, publicity, networking, kindness, and referrals. Today, Jill discusses the importance of using publicity to elevate your authority and visibility, emphasizing the power of media appearances to create the "I've heard of you somewhere" effect. She also shares strategies for effectively reaching out to media outlets and taking advantage of personal experiences to attract clients.

Quotes

“The truth is, when you're featured on podcasts like we are now, or on TV, radio, blogs, magazines, newspapers—you name it—your authority goes up. Your star elevates, and people start recognizing you.” - Jill Lublin

“Keep it simple, like five-year-old language—no jargon. Use easy-to-remember sound bites. This helps people understand and leave with something they can say, 'Yeah, I get that.' That's what you want.” - Jill Lublin

“Take the baby step, whatever is comfortable for you. Do just one thing. Pick and do it right now and know that your message matters.” - Jill Lublin

Takeaways

04:00 Consistent and persistent visibility-building activities, such as networking, blogging, and media appearances, are crucial for elevating your authority and recognition.

11:20 Simplifying your message into concise, relatable soundbites can make it more accessible and impactful, despite the extra work required.

13:11 Knowing and refining your core message is the foundation for effective publicity and confidence-building.

16:25 Using your personal experiences and unique perspectives can help attract clients and expand your sphere of influence.

22:38 Taking small, actionable steps to get one's message out there, even if imperfect, is more important than overthinking or delaying.

Resources

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881: Beat, Burnout and Find Freedom in an Overworked World with Joe Perrone

Do you feel like there's never enough time to get everything done? Missing out on important moments with loved ones? Feeling tired, overworked, and unhappy with your job and life? Many struggle with work-life balance, leading to burnout. This affects their health, happiness, and relationships, sometimes resulting in substance abuse, depression, divorce, and even suicide. Recognizing these issues is the first step toward finding better balance and fulfillment.

Joe Perrone is a business strategist who helps entrepreneurs reclaim their time freedom. He believes that a business should run itself and not run the business owner into the ground. Joe has been assisting his clients in finding full enjoyment in everything they create without burning out. Today, Joe discusses the importance of knowing the desired outcome when making appointments or commitments, as well as the need to slow down, get clear on goals, and address limiting beliefs that may be holding business owners back from achieving the freedom they desire.

Quotes

“When you treat yourself and your time as the most valuable assets in your life, everything and everyone will conform to that way.” - Joe Perrone

“There was a reason why you got into that business. If you got into it for the wrong reasons, just like if you make those appointments for the wrong reasons, you're going to regret it later on.” - Joe Perrone

“When we're in business to serve others and truly serve, not just please people, that's when the best outcomes happen. That's where we're able to have those head-on conversations.” - Joe Perrone

Takeaways

04:08 Knowing the desired outcome when making appointments or commitments is crucial to avoid feeling hesitant or regretting the decision later.

05:31 Treating your time as the most valuable asset will make others respect it, leading to more meaningful interactions.

12:58 Slowing down, getting clear on goals, and addressing limiting beliefs can help business owners achieve the freedom they desire.

16:30 Serving others, not just people-pleasing, leads to the best outcomes and allows for honest conversations.

17:36 Focusing on serving your ideal clients, rather than trying to be everything to everyone, is the key to a successful and fulfilling business.

22:25 A one-on-one conversation with an experienced business strategist can provide a fresh perspective and uncover transformative solutions, even without any immediate commitment.

Resources:

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880: Navigate the Nitty Gritty of Marketing Analytics with Mark Stouse

Today's marketing analytics are very complex, and the customer journey is more complicated than ever for B2B and B2C businesses. You need to have strong analytics to be more successful in your business. With the help of a great team, you can achieve easy-to-understand model visualizations that help both the marketer and the data analyst uncover the cause-and-effect relationships that drive meaningful business outcomes.

Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs understand the true business impact and financial worth of their marketing efforts. With over 20 years of experience as a marketing executive, Mark has a deep understanding of the challenges businesses face in measuring the ROI of their marketing investments. Today, Mark talks about how Proof Analytics uses advanced analytics and machine learning to provide real-time, cause-and-effect insights that help companies make more informed marketing decisions.

Quotes

“If you can't understand cause-and-effect analysis and be guided accordingly, you are severely limited in terms of your sustainability as a business.” - Mark Stouse

“Intuition is essentially your personal, private machine learning. It's all based on accumulated experience.” - Mark Stouse

“This is a huge opportunity to shine. But in order to shine, you're going to have to make choices. If not, you'll have to do more with less.” - Mark Stouse

Takeaways

04:33 Businesses need to move beyond just looking at data and focus on understanding the cause-and-effect relationships that drive their marketing performance.

12:26 Relying solely on intuition can lead to poor decisions, especially during times of rapid change and uncertainty.

19:56 Integrating advanced analytics into marketing resource management platforms can provide real-time, data-driven insights to guide decision-making.

30:45 Committing to the implementation and use of analytics tools is crucial for realizing their full benefits.

37:04 Maintaining perspective and drawing inspiration from stories of perseverance and courage can help leaders navigate challenging times.

Resources:

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879: Redefine Management of Digital Services with Don Moore

What does it take to lead a successful digital marketing agency in today's ever-changing landscape? The digital world is in a constant state of flux, with new technologies, platforms, and consumer behaviors emerging at a dizzying pace. Agency leaders must not only keep up with these changes, but also foster an environment that allows their teams to thrive amidst the chaos.

Don Moore is the President and CEO of Hybrid Theory (now acquired by Azerion) in North America, responsible for the overall strategy, operations, and business direction of the company in the region. Today, Don discusses his experience overseeing different personalities and work styles to drive successful marketing campaigns. He shares insights on the fast-paced nature of the digital marketing industry, the importance of work-life balance, and the need to embrace change and failure as part of the growth process.

Quotes

“Everything has a lifecycle. You may feel in your heart that Google will be around forever, but it won't.” - Don Moore

“We want to make sure that you succeed. If we're not the best choice, we'll let you know.” - Don Moore

“There's no textbook for this. There's a textbook for managing X business or X type of business through recession and inflation, and permutations of both. However, there is no textbook written on how to handle existing employees post-COVID.” - Don Moore

Takeaways

04:08 Embracing a work-life balance mindset can help maintain perspective and improve performance, even during challenging times.

07:32 Maintaining focus and discipline, even during periods of distraction, is crucial for achieving long-term goals and success.

13:49 Pursuing ambitious, strategic initiatives requires a balance of creativity, calculated risk-taking, and trust in one's team to execute effectively.

18:31 Failure and experimentation are necessary for growth, as long as the costs are managed, and the lessons learned are applied.

25:37 In the absence of established playbooks, thoughtful, case-by-case problem-solving and a willingness to experiment become essential for getting through uncharted territory.

Resources:

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878: Make Genuine Backlinks for Your Website with Sujan Sarkar

Why should you prioritize SEO over other strategies? Everyone in the marketing or business world, whether online or offline, demands traffic. If you want to focus on search engines, you'll need to keep creating content, conducting research and analysis, building backlinks, and other activities for at least a year and a half, if not longer, to generate a steady line of traffic. If you are building up on SEO slowly and steadily, you get results for many years to go.

Sujan Sarkar is the founder of OneLittleWeb, an SEO agency that helps businesses grow their organic traffic through a proven SEO strategy. As an SEO enthusiast, Sujan has been in the industry for several years, working with over 500 clients and helping them achieve significant traffic increases for their websites. Today, Sujan shares his insights on the importance of building genuine backlinks for your website and the evolution of backlinking strategies.

Quotes

“Nowadays, backlinking methods have evolved significantly. Poor backlinks no longer work.” - Sujan Sarkar

“Rather than focusing entirely on paid channels, you should concentrate on search engine optimization.” - Sujan Sarkar

“If you're just learning, trying to do it all by yourself, maybe do it all on your own, do some learning, watch tutorials, and gain some experience.” - Sujan Sarkar

Takeaways

09:24 Genuine, high-quality backlinks are essential for sustainable website growth and search engine rankings.

11:06 Manual outreach and creating valuable, niche-relevant content are effective strategies for building genuine backlinks.

22:12 Managed SEO services can provide a comprehensive, hands-off approach to optimizing a website's content and backlink profile.

24:58 Investing in SEO and backlink building can yield long-term, compounding benefits compared to paid advertising channels.

32:42 Businesses should consider allocating a portion of their marketing budget towards SEO and backlink building, even if they are also investing in paid advertising channels, as it can provide a more sustainable and long-term source of traffic and revenue.

Resources:

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877: Take Action: Choose a Sustainable Lifestyle with Dr. Pat Boulogne

You may not have time to exercise, eat, or take care of yourself because of your busy schedule. You don't have enough time to do the things you know you should. Then, some health concern arises abruptly, but it's been years in the making, simply from gently relaxing and slipping back into this poor lifestyle.

Dr. Pat Boulogne is a functional lifestyle medicine expert and coach who helps busy professionals and influencers improve their health, wellness, and decision-making. As the author of the book "Why Are You Sick, Fat and Tired?", Dr. Pat shares her expertise on the five pillars of health: proper nutrition, exercise, sleep, positive mindset, and a properly functioning nervous system. Today, Dr. Boulogne discusses the topic of adopting a sustainable lifestyle to combat common health issues like being "sick, fat, and tired."

Quotes

“If you don't honor your body as the sanctuary that it is, you know what you'll get out. Like a car that's supposed to run on premium fuel, if you keep putting regular gasoline in, your car will die a lot sooner.” - Dr. Pat Boulogne

“You're either vibing on the side of deficiency, or you're vibing at a site of abundance and freedom.” - Dr. Pat Boulogne

“If you don't understand what you're eating or can't pronounce it, you shouldn't buy it.” - Dr. Pat Boulogne

Takeaways

01:23 Adopting a sustainable lifestyle requires addressing the root causes of health issues, not just quick fixes.

7:41 Addressing the mindset and root causes of health issues, rather than just focusing on physical symptoms, is key to achieving lasting success in improving one's well-being.

18:00 Being aware of the hidden toxins and chemicals in our environment, including in the food we eat and the products we use, is crucial for maintaining good health.

25:31 Developing consistent, sustainable habits and rituals is the key to making lasting changes in one's lifestyle.

27:48 Proper nutrition, exercise, sleep, positive mindset, and a well-functioning nervous system are the five pillars of health.

Resources:

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876: Online and Offline Business: The Difference, Opportunities, Advantages, and Disadvantages with Thomas Smale

There are differences between online and offline businesses. Although similar, each has its own perks and disadvantages. It’s easy to make changes immediately overnight with online businesses. However, when it comes to financing, online businesses often have a hard time getting funds and loans.

Thomas Smale is the CEO and founder of FE International, an award-winning mergers and acquisitions advisor. He has been helping entrepreneurs buy and sell online businesses since 2010. Today, Thomas discusses his passion for the mergers and acquisitions space, sharing how he and his team work with new businesses every day, learning about their operations and helping owners sell their companies. Thomas also talks about the benefits of buying an online business versus a traditional brick-and-mortar business, highlighting the ability to quickly test and implement changes to drive growth.

Quotes

“The fun thing about mergers and acquisitions is that every single day, we're working with a new business and a new business owner. We kind of live vicariously through what those businesses we're working with do.” - Thomas Smale

“Often, you only have to make really small changes to see big improvements. Sometimes, things you might think will really improve a business won't actually make a difference at all.” - Thomas Smale

“Good deals don't really exist. You're not going to be the only person who spotted a business that's being sold, particularly if it's through a good M&A firm. They're going to have a good network of buyers.” - Thomas Smale

Takeaways

12:49 Buying the right business is more important than getting a good deal on the price.

14:51 Focusing on improving the business, such as through pricing changes, can lead to significant growth and value increases.

15:54 The online business model allows for more flexibility and experimentation compared to physical real estate.

17:58 Lack of financing options from traditional banks is a barrier to more people getting involved in buying and selling online businesses.

24:25 Browsing and researching different online businesses is a good first step to get started in this space.

Resources:

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875: Establish your Brand through Content Marketing with Mark Raffan

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product.

Mark Raffan is a serial entrepreneur and the founder of the B2B content marketing agency, Content Callout. As an expert in the field of content marketing, Mark shares his insights on the importance of creating valuable, educational, and entertaining content to engage with customers. Today, Mark talks about the different types of content that fall under the B2B content marketing umbrella, including owned content like blogs and videos, as well as non-owned content on social media platforms.

Quotes

“No one gives a shit about your bells and whistles. No one gives a shit about the new product features that you have. They care about the problems that you're trying to solve for them.” - Mark Raffan

“Content becomes the lifeblood of many of the marketing campaigns that we may be running already. Because we need to be able to produce content to be able to facilitate a discussion.” - Mark Raffan

“The current success of your content is dependent on two things. It's dependent on the quality of the content that you produce and the eyeballs on that content. One without the other makes no sense at all.” - Mark Raffan

Takeaways

02:26 Content marketing is about facilitating discussions and educating customers, not just promoting product features.

03:50 Focusing on solving customer problems should be the driving force behind your content marketing efforts.

09:29 Leveraging personal social media profiles can be more effective than company pages for building brand awareness and thought leadership.

13:49 Consistency and a strategic approach to content creation and distribution are key to successful B2B content marketing.

16:00 Experimenting with different content formats and analyzing performance can help identify the most effective content for your audience.

Resources:

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874: Build your Network with Marketing Leverage and Powerful Referrals with JP Maroney

How can we reach more people and create a bigger network? How can we get powerful referrals and marketing leverage to extend our reach? The most effective way of getting our name known is by word of mouth, especially when it comes from highly reputable people. The more they share about you, the more you will build your network through their connections with other people.

JP Maroney is an entrepreneur, investor, and philanthropist with more than 30+ years of experience starting, building, buying, and selling companies in publishing, media, advertising, software, e-commerce, textiles, training, real estate, and consulting. JP's business group includes a collection of companies and joint ventures involved in publishing, software, media, training, consulting, and internet commerce. He also serves as an advisor and/or board member with several other companies. Today, he shares the power of referrals and the concept of marketing leverage.

Quotes

“The more you give, the more you get. I believe that we get back in direct proportion to how much we give to the universe and give to other people.” - JP Maroney

“I often say ROI or die. You've got to make a return on your investment, and it may not be a front-end return. You need to know the numbers for your business.” - JP Maroney

“The ability to leverage one point of contact to reach a lot of people is so powerful.” - JP Maroney

Takeaways

02:49 Identifying and using relationships with individuals or businesses that already serve the same target customer base can be a highly effective strategy for rapid customer acquisition and growth.

08:57 Taking advantage of strategic alliances and referral networks can significantly boost customer acquisition and sales for businesses.

22:56 Knowing the key business metrics, such as customer acquisition cost and lifetime value, is crucial for making informed marketing decisions.

30:17 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.

34:41 Building relationships and providing value to others, even without expectation of immediate return, can lead to unexpected opportunities down the line.

Resources:

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873: Reaching Beyond the Limits of Innovation and Transformation with Braden Kelley

Biznik-Seattle Innovators Series with Dan Pink, Author of "Drive" at Hotel 1000 on January 12, 2010.

When it comes to innovation, timing is a huge factor. Going in too soon or too late can both cost you lots of money. Innovation isn’t all about creativity and value-creation, it is also about the services that you provide around your new idea and helping people understand how your idea can be of value to their lives. But how can we know if our innovative ideas can really affect people’s lives?

Braden Kelley is an engaging innovation speaker, workshop facilitator, toolmaker for innovation & change professionals, and a sought-after transformation and organizational agility leader. He is also the best-selling author of Charting Change and Stoking Your Innovation Bonfire. He is also the creator of the Human-Centered Change™ methodology, and has maximized profits for companies while living and working in England, Germany, and the United States. Today, Braden talks with us about the customer-employee experience, loyalty archaeology, design thinking, and innovation. Stay tuned to learn more!

Quotes

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” - Braden Kelley

“Innovation is for everyone - it's not whether you're innovative or not, it's not whether you have the innovator's DNA or not. We all have a role to play in innovation.” - Braden Kelley

“If you can get yourself out in front of a trend, you can deliver a lot of value for people.” - Braden Kelley

Takeaways

01:51 Innovation is a collaborative activity that requires time, value access, and value translation to be successful.

03:53 Timing is crucial in innovation - being too early or too late can both be costly.

05:33 Innovation is not just about creativity and invention, but also about helping people understand how new solutions fit into their lives.

06:53 Putting the customer at the center and understanding the jobs they are trying to get done is key to delivering innovative solutions.

10:20 Paper was a groundbreaking innovation that enabled many other innovations, like the printing press, to become possible.

Resources:

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872: Nurturing Partnerships to Create Exceptional Outcomes with Robert Glazer

What is the future of partnership marketing? How does nurturing partnership drive exceptional, measurable outcomes? Partnership marketing has evolved into “Affiliate Marketing Meets the Digitization of Business Development.” Software is now utilized to create partnerships at scale, and its evolution from affiliate networks to licensed software has expanded the definition of partnership marketing programs today.

Robert Glazer is the founder and chairman of Acceleration Partners, the world's leading partnership marketing agency. He is also the author of the best-selling book "Moving to Outcomes: Why Partnerships are the Future of Marketing." Today, Robert discusses the evolution of partnership marketing, how it differs from traditional affiliate marketing, and the importance of building diverse, outcome-oriented partnership programs to diversify from the "triopoly" of Google, Facebook, and Amazon.

Quotes

“The evolution from affiliate networks towards software that you can license and bring in-house has expanded the definition of partner marketing programs. This allows us to build and manage relationship-oriented, outcome-oriented programs with software at scale.” - Robert Glazer

“If you've met the type of people who have five-year plans and goals for their company and organization, they tend to get there more often than not.” - Robert Glazer

“We have employees in seven different countries and have worked with some of the largest global platforms. As companies grow quickly and expand into different markets, we can support them in those markets, on the platforms that they want to work with.” - Robert Glazer

Takeaways

00:59 Partnership marketing is an evolved, software-driven version of affiliate marketing, allowing brands to build and manage diverse, outcome-oriented partnership programs at scale.

05:10 The "triopoly" of Google, Facebook, and Amazon has made traditional digital marketing increasingly expensive and inefficient, driving the need for alternative channels like partnership marketing.

09:10 Successful partnership programs require a multi-faceted approach, including specialized skills in recruiting, onboarding, creative development, and analytics.

12:12 Recessions and economic downturns often lead businesses to refocus on proven, performance-based channels like partnership marketing.

16:18 Having a clear, long-term vision and strategy is crucial for building a successful partnership program that can adapt to market changes.

Resources:

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871: Improve Your Business Conversations with Michael Reddington

Talking to people and engaging with conversations is something that takes a lot of courage to do. It is quite pressuring, not knowing whether what you're saying is making sense to the other party or not. We can't know whether you are able to convince them with your words. When it comes to business, it is important that you are great with conversations. You must know how to listen and speak carefully.

Michael Reddington is the president of Inquasive, a company that integrates key components of effective, non-confrontational interview techniques with current business research for executives. He is also a certified forensic interviewer and the author of “The Disciplined Listening Method.” Today, Michael discusses the importance of listening in business conversations, how to shift the focus from what you want to say to what the other person needs to experience, and strategies for addressing potential objections before they are raised.

Quotes

“When we're under stress, we revert to what we know. Many business meetings can be stressful, even for people who are confident in themselves and their goals.” - Michael Reddington

“If we're not listening, we're not learning. The more we listen, the more we learn, the less we have to say, and the fewer questions we have to ask to get powerful information that leads to the outcomes and relationships we aspire to create.” - Michael Reddington

“It's not about what we want to say. It's about what they need to experience.” - Michael Reddington

Takeaways

01:03 Focus on understanding your audience's needs, concerns, and perspectives rather than just trying to deliver your own message.

03:06 Anticipate potential objections or roadblocks from your audience and address them proactively.

07:54 Allow your audience to save face and protect their self-image, as this can help build trust and open them up to sharing more.

11:12 Observe your audience's verbal and non-verbal cues to pick up on unspoken thoughts and feelings.

15:02 Be patient and let the conversation unfold naturally, rather than trying to control it, as this can lead to unexpected opportunities.

Resources:

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870: Perfect Guide to Starting a Podcast with Colin Gray

Thinking of starting a podcast? You have concepts, and you've got some ideas. You have themes. You want to talk about something you're passionate about, and launching a podcast is a great method. However, you should not begin your podcast without first considering a few key factors. Even if your show is going to be a pastime at first, chances are you want it to be as successful as possible.

Colin Gray is the founder of The Podcast Host, a website dedicated to helping anyone start and grow a successful podcast. With over 11 years of experience in the podcasting industry, Colin has established himself as an expert in the field. In addition to running The Podcast Host, he is also the founder of Alitu, a software tool that simplifies the podcast production process. Today, Colin shares his journey in building The Podcast Host and Alitu, sharing insights on the importance of providing valuable free content to build trust and credibility with his audience.

Quotes

“I can split myself into two parts. I do a Planning Day at the start of every month to outline my higher-level goals for that month. Then, every Monday morning, I revisit that higher-level plan and create a more detailed manager-level plan for the week.” - Colin Gray

“It's not just that everyone is different. Everyone does have different ways of working, but equally, you yourself have many different ways of working inside you as well.” - Colin Gray

“If you're switching from one type of task to another, it takes your mind a little while to flip, change mindset, and adapt to the new task.” - Colin Gray

Takeaways

00:34 Providing valuable free content is crucial for building trust and credibility with an audience.

10:43 Balancing innovation and reliability is a key challenge in software development.

12:15 Implementing structured time management strategies can help increase productivity and reduce stress.

21:48 Recognizing and embracing different working styles within oneself can lead to more effective task management.

26:51 Segregating tasks and planning ahead can help maintain momentum and ensure consistent progress.

Resources:

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Testing the Wrong Thing: How Often to Send Emails? (And Other Dangerous Ideas)

What do you think would happen if you spent all your time...

Trying to come up with the perfect product name?
Trying to figure out what's the best time of day to send out emails?
Trying to find the perfect price?
Trying to decide if your product should have 4 modules, 8 modules, 100 pages, 5 hours, 10 hours?
Trying to add more content to that product before it was launched?
Trying to decide if you should send 1 email per day, 1 email per week, or 1 email per month?

I hate to be a broken record for the last decade, but this is how you make money on the internet...

Find that overlap between: a real need people are having (and are willing to pay money for), and the perfect solution you can provide using your skillset
Cut up that solution into four "parts" or modules, making sure people get real tangible results from module #1 that erases the entire cost of the course and that modules 2, 3, and 4 build on top of that
Record a 1-hour video for each module, making sure to give them a goal or result after each lesson
Put those inside a membership site, create a payment button so people have to pay at LEAST $97 for access, add that button to a blank web page
Create a sales letter above that payment button,

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Persuasion & Influence: The Most Important Blog Post You’ll Ever Read If You Ever Wanted to Sell Anything Online

Component #1: Stage of the Selling Process
(A.I.D.A.)

Attention: what's in this for me, why should I give you 30 seconds of my time? (usually a shocking statement, bold claim, promise, or newsworthy statement)
Interest: who are you, why should I listen, how does it relate to me?
Desire: what is your offer, what does it do, why would I want it?
Action: what do you want me to do right now to get it?

A very common mistake I see with sales letters (or with teaching of any kind) is that someone's got this in the wrong order. They're trying to sell something before they've demonstrated the importance of it, or they haven't captured my attention before they began talking to me. Some of them don't have a very clear call to action!

The point is, just look at your webinar presentation and sales letter and make sure that the ENTIRE presentation as a whole follows AIDA. Starts with attention, moves to interest, then desire, then finally action -- the pitch! Every piece of the webinar itself (intro, teaching, and pitching) should follow AIDA on its own and every slide should also follow AIDA -- even if the "attention" part is the headline of your slide, and the "action" is just to continue listening, watching, and participating in that webinar.

Now that we know the order we're going to proceed in, let's look at what tools we're going to use to do the job -- they are pretty interchangeable...

Component #2: Persuasion Tool
(Robert Cialdini "6 Keys of Influence")

I've seen many people try to explain their "system" for selling and persuading, but only explain one small piece. For example, has anyone tried to be your best friend in order to get you to buy from them (likeability)? It didn't always work, did it? On the other hand, if someone presented a trial offer (reciprocity) it made you buy... but not always, right?

These are the six tools you always use to get what you want, whether you realize it or not:

Authority: demonstrate higher value, you've got what I want, you know what you're talking about and I should listen to you
Likeability: we have common ground, we connect on several levels
Reciprocity: you've done something for me (either a literal gift or taught valuable information) so I want to return the favor
Commitment & Consistency: I've already agreed with you 20 times in a row, or I've sat through your 1-hour webinar, I want to keep following you
Social Proof: others see value in what you have so I do too
Scarcity: if I don't act on this right away, I will miss out in some way (won't be able to buy, will have to buy at a higher price, or won't get results if I wait)

I hope you seeing this list makes you realize why you sell to some people and not others. Honestly, some people will buy from you because they feel like they are you (likeability), because they feel the need to give back to you (reciprocity), because others like you (social proof), or just because you lit a fire under their butt to get them to buy right away (scarcity)...

And the way this REALLY makes sense to me is that authority, likeability, and reciprocity are the high-level strategies you'd use over time to sell high-ticket items. You play on your audience's need for certainty, love, and contribution.

While commitment & consistency, social proof, and scarcity are the cheap "gimmicks" that work great for low-ticket impulse buy sales. Think about it. Bucket brigades, hand raising, and multiple facts in a row (commitment and consistency) will give you a boost. Social proof (testimonials) will give you a boost. Deciding to only offer 100 copies or raise the price on Wednesday, will give you a boost!

The point of these six keys of influence: you need to have SOME of each of the six keys. Even if you don't have testimonials are your social proof, have case studies or explain to me how SOMEONE uses your product.

BUT! I think you're going to realize that the next time you create (or dissect) one of your own headlines, the effective ones uses one of these 6 keys as its MAIN driving force, probably with a 2nd a 3rd. For example, look at this headline:

"43 Smart Marketers Create 94 Information Products In Just A Few Short Weeks, Each In A Single Take, Starting With Almost Zero Training!
You Too Can Create Your Own Online Show, Event, or E-Class Just Like Two Guys Who Have Logged 545 Webinars (Totaling 1050 Hours)"

You could look at that and say it's a SOCIAL PROOF headline. Look at what these people did and you can do it too. I would say the secondary tool we used here was AUTHORITY, check out how well we train our students and how many webinars we ourselves have run. Finally, a 3rd tool that's just barely in there is LIKEABILITY -- we run online shows, events, and e-classes and would like you to do it as well.

Component #3: Underlying Need
(Anthony Robbins "6 Human Needs")

Here's where it gets super cool... if we know where we are in our selling process, we know what our end goal is at this point in time (get them to start reading, or to align with us, or listen to our offer, or buy now). That was component #1. Any of those 6 keys of influence will do it... but how do we know WHICH tool to use???

Ahhh... the answer is to know who you're selling to -- what are their needs? If you think about WHY someone buys your course on Facebook traffic, it's might be because they want to help as many people as possible with their training (contribution) or because they want everyone to know about them (significance)...

I've looked at every which way people try to simplify human needs but motivational speaker Tony Robbins was the only one I've found to break it down in a way that I can always remember...

Certainty: we need stability in our lives and to maintain what we have
Variety: we need new adventures and excitement
Significance: we need others to recognize how great we are
Love: we need to connect with other human beings
Growth: we need today to be better than it was 5 years ago
Contribution: we need to contribute to the greater good

Once again, how does this relate? To make a huge generalization, I would argue that most older men desire CERTAINTY the most. They want to be able to pay their bills and not have to worry. Their #2 need is VARIETY -- can't have the same exact day as yesterday. And #3 for them is SIGNIFICANCE. They still need love, growth, and contribution, but they see those things coming almost automatically as a result of meeting those other three needs. (Picture the ultimate "alpha male" -- William Shatner, Arnold Schwarzenegger, Steve Jobs, Donald Trump -- they want certainty, variety and significance ABOVE ALL ELSE!)

Likewise, I would argue that MOST older women value those bottom three items the most... love, growth, and contribution. Do you think Oprah cares if she has $2 billion vs. $3 billion? NOT knowing her personally, I would say that Oprah belives in connecting with people (love), bettering herself as a person (growth), and helping others improve their lives as well (contribution) -- and that any certainty (money), variety (her business), and significance (fame) comes as an automatic result of that and therefore isn't so important.

Customer Avatar

You're going to have some Trumps as your subscribers, some Oprahs and everyone in between but once you get to know enough of your ideal customers you're going to discover your "ideal prospect" (Frank Kern and Eben Pagan call this your customer avatar) -- one imaginary person in your mind that adequately represents your ideal subscriber.

You'll figure out their name, age, appearance, what they do, what their income is, what they buy and THEN when you create a sales letter, or write a headline, you're just writing to that single person. And because you know what motivates them (their #1, #2, and #3 ranking needs), which tool you'll use to match those needs (which of the 6 Cialdini keys) -- then all you need to do is figure out which order to use them in! (which is Attention, Desire, Interest, and Action)

Bringing It All Together...

If you look at it correctly, this table will solve all your problems:

[table id=1 /]

Let me show you how to use it. Let's say your customer avatar is a slightly selfish person who values Variety, Significance, and Growth above all else. Let's also say you were selling a low ticket product so you're going to use Commitment & Consistency, Social Proof, and Scarcity to sell your product.

Now, we've decided that it would make the most sense if we opened with Social Proof, used Commitment & Consistency to keep them reading, and ended with Scarcity to really push them to buy right now.

Here's what we have so far:

Attention: Variety + Social Proof
Interest: Significance + Commitment & Consistency
Desire: ???
Action: Growth + Scarcity

We want to begin, build and end strong so I've listed our avatar's top three human needs in order as Attention, Interest, and Action, respectively. By the time someone is in the "Desire" stage, we're already explaining our offer to them, so we can put the remaining weakest pieces in there.

Attention: Variety + Social Proof
Interest: Significance + Commitment & Consistency
Desire: (Certainty, Love, Contribution) + (Authority, Likability, Reciprocity)
Action: Growth + Scarcity

How does this all come together? Let's consult our chart... for the headline (Action phase) we're going to start with a before and after statement, such as...

"If You're Not Using These Video Sales Tactics In Every Website and Sales Letter You Create, You Might as Well Throw $10 in the Trash Every Time Someone Visits Your Landing Page!
On the Other Hand, Apply This Easy 6-Step Formula and You'll Notice an Increase in Traffic, Higher Customer Response, and More Sales... Which Means More Money For You!"

Now for the "interest" step... significance + commitment & consistency = limited slots.

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869: Use Branding to Discover Your Target Audience with Ernie Harker

Is your brand getting KO'd by the competition? Why is branding important for your business? A strong brand matches colors, words, emotions, beliefs, and attitudes to earn the customers that you want most.

Ernie Harker is an experienced entrepreneur, author, illustrator, travel TV host, and Ironman athlete. One of the books he wrote is called, “Your Brand Sucks: How to ignite a brand that doesn't.” With over 30 years of expertise in branding and marketing, Ernie has valuable insights on how businesses can use branding to discover their target audience. Today, Ernie talks about the importance of finding a unique brand spark that sets a business apart from the competition, as well as the need to identify the core customer in order to craft effective marketing messages.

Quotes

“It's never exactly what you think it's going to be at the start. It's just a general idea. And then, after the illustration is done, you realize, 'That's kind of what I had in mind.' But it might be better, or it might be different.” - Ernie Harker

“Everybody in the water business talks about how great their water is. What you need to find is a unique point of differentiation that your target customer really cares about.” - Ernie Harker

“It's not about the quantity of eyeballs, but the quality. I can post a message about my widget and how cool it is to a million different people. But if only 100 are interested, it's a waste of time and money.” - Ernie Harker

Takeaways

08:22 Embracing a unique personality and not being afraid to let it shine through in branding and marketing can help a business stand out and connect with customers on a more personal level.

14:13 Branding and marketing should focus on finding a unique "brand spark" that sets a business apart from the competition, rather than just highlighting common product features.

20:57 Identifying the core target customer is crucial for crafting effective marketing messages that resonate with the right audience.

29:15 Quality of audience engagement is more important than quantity, as businesses should aim to build a smaller but highly engaged following rather than a large but disinterested one.

32:59 Collaborating with the right industry partners can help expand a brand's reach, but the partnership must align with the target audience to be successful.

38:10 Developing a distinct brand personality that customers can connect with emotionally is key to building a successful and memorable business.

Resources:

Podcast: Play in new window | Download (Duration: 43:50 — 60.2MB) | Embed

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868: From Money Maker to Moonshot: Find Success Through Innovation with Lewis Schiff

What kind of businesses do you want to create? What makes you unique that you can bring to the business world? You have to look at the world differently.

Lewis Schiff is an accomplished entrepreneur and author who has dedicated over 25 years to studying success in America. He wrote the Amazon best seller, “The First Habit.” As the founder of the "Birthing of Giants" program, Lewis has helped numerous business owners transform their companies into thriving, multi-million-dollar enterprises. Today, Lewis shares his insights on the key factors that differentiate the top 10% of successful entrepreneurs from the rest, emphasizing the importance of understanding one's unique strengths and leveraging them to create substantial growth.

Quotes

“The most successful people I know look at the world differently than almost everybody else, and that's a really hard thing to do.” - Lewis Schiff

“You have to learn how you're bad at a lot of things to carve away and discover what you're good at. Most people do not have the stamina, tolerance, or elasticity to fail repeatedly to finally figure it out.” - Lewis Schiff

“The thing that you're probably really good at is something that comes so naturally and easily to you that you think, 'What's the big deal?'” - Lewis Schiff

Takeaways

02:48 Identifying and focusing on your unique strengths is crucial for achieving exceptional success.

04:40 Embracing failure and using it as a learning opportunity is essential for personal and professional growth.

16:30 Surrounding yourself with a diverse community and being curious about others' perspectives can lead to unexpected insights and breakthroughs.

20:01 Transforming a successful business into an even more valuable enterprise often requires a willingness to challenge the status quo and explore new possibilities.

27:27 The physical environment and traditions of certain institutions can create a mindset conducive to innovative thinking and problem-solving.

Resources:

Podcast: Play in new window | Download (Duration: 32:34 — 44.8MB) | Embed

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867: Develop your Next Big Business Idea to Change the World with Bryan Mattimore

Developing a new idea for the next big thing in the market can be tough. This usually requires a lot of ideas and a lot of people during its process. The first thing you should do is to figure out the problems that need to be solved. In that way, you know what kind of problem you are facing and what kind of solution you should be proposing.

Bryan Mattimore is the co-founder of the 20-year-old growth engine Growth Engine Innovation Agency. He has written three books, including "Idea Stormers" and "21 Days to a Big Idea!" Bryan has facilitated over 1,000 ideation sessions and 200 successful innovation projects, leading to $3 billion in new products and services. He is also an innovation instructor at Caltech. Today, Bryan talks about developing big ideas and shares techniques for overcoming common challenges in the innovation process, such as redefining problems and questioning assumptions.

Quotes

“If you can create an environment where people are allowed and encouraged to be creative, you'll find that it's more fun, and you're likely to be more profitable and grow more rapidly.” - Bryan Mattimore

“You can go down a certain path with a certain problem definition. But you need to be flexible and open to redefining that definition as you come up with ideas and learn more.” - Bryan Mattimore

“A big part of successful innovators is the salesmanship of their ideas, which is, frankly, as or more important than the first 'eureka' moment.” - Bryan Mattimore

Takeaways

08:38 Successful innovation requires a toolkit of different ideation techniques, such as questioning assumptions, using metaphors, and exploring fantasy ideas, to reframe problems and uncover new solutions.

12:45 Involving key stakeholders early in the innovation process and allowing them to contribute to the ideas is crucial for gaining buy-in and overcoming organizational resistance.

17:40 Failing quickly and learning from those failures is more important than trying to get the perfect solution on the first try, as it allows for iterative improvements.

22:07 Mashing up ideas from different industries or domains can lead to unexpected and innovative solutions.

27:33 Imposing constraints or limitations on a problem can sometimes spark more creative thinking and breakthrough ideas.

Resources:

The Growth Engine Co.: An Innovation Agency
Bryan Mattimore on LinkedIn
Get a copy of 21 Days to a Big Idea!: Creating Breakthrough Business Concepts
Get a copy of Idea Stormers: How to Lead and Inspire Creative Breakthroughs
Watch Bryan on Creative Techniques to Solve Impossible Challenges – TEDx Talk
Send Bryan an email at bmattimore@growth-engine.com

Podcast: Play in new window | Download (Duration: 32:07 — 44.1MB) | Embed

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866: Build a Global Podcasting Brand with Audrey Bell-Kearney

Reaching out to your target audience was challenging for entrepreneurs, when the internet was not around. With so many outlets via which you may communicate your niche these days, all you have to do is get your message through.

Audrey Bell-Kearney is the CEO of Noise Media Network, a media, marketing, and consulting firm that produces and distributes digital content for clients. She is a podcast host, with her show "Good Morning, Gwinnett" airing four days a week live. Today, Audrey shares her experience in the podcasting industry, including how she has leveraged her show to build relationships with local government officials and small business owners, and how she has structured a partnership with her local Chamber of Commerce to provide podcast services to their members.

Quotes

“We need transparency. We need you to be transparent and tell us where the money's going.” - Audrey Bell Kearney

“I talk to business owners all the time. I sit on the chamber board of two chambers, and often they think it's something that can't help them.” - Audrey Bell Kearney

“I help take away the fear of being out there—the fear of not knowing how to work something, what to do, or who to call.” - Audrey Bell Kearney

Takeaways

01:37 Podcasting can open doors to valuable connections and opportunities, even with government officials and community leaders.

04:39 Small business owners may be hesitant about podcasting, but it can be an effective way to establish themselves as experts and attract new customers.

13:44 Consistency and passion are key to maintaining a successful podcast, even during difficult personal circumstances.

21:59 Tailoring the podcast format to your own style and preferences, rather than trying to emulate others, can lead to a more authentic and engaging show.

28:09 Taking advantage of partnerships and technology can help expand the reach and impact of a podcast, even for those who may be intimidated by the technical aspects.

Resource

Podcast: Play in new window | Download (Duration: 36:03 — 49.5MB) | Embed

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865: Get into Growth Mode Using Automation with Kevin Snow

Starting a business and establishing a presence in the traditional sense might be intimidating. It might be as simple as a few clicks for the tech-savvy. However, it is a different scenario for the technological nomads. It may be difficult for them to navigate through complicated web pages, links, or commands.

Kevin Snow is the President and CEO of Time on Target and the co-host of the top 100 Apple podcast called "Growth Mode." As a sales expert and technology enthusiast, Kevin shares his expertise in integrating digital technology with sales processes in an authentic and professional way. Today, Kevin discusses the importance of starting small with marketing automation and sales process optimization.

Quotes

“Wisdom comes from experience, and experience comes from bad choices.” - Kevin Snow

“It's always about understanding and helping them realize where their limitations are now, and then figuring out a really cool way to fix it.” - Kevin Snow

“Your number one job as a CEO or business owner is sales. You need to sell, especially if you're just starting out, because that's what gives you proof of concept for your product.” - Kevin Snow

Takeaways

05:48 Embrace the iterative nature of marketing automation and sales process improvements, as the ability to revisit and enhance your systems is key to driving business growth.

13:00 Start small with marketing automation and sales process optimization to get easy wins and build excitement around the technology.

20:00 Document and understand your current sales process before implementing complex automation to ensure it aligns with your clients' needs.

24:35 Use an outside perspective to help identify limitations in your sales process and develop innovative solutions to streamline your operations.

32:37 Prioritize sales as the CEO or business owner, as it provides proof of concept for your product and keeps your company going.

Resources

Podcast: Play in new window | Download (Duration: 33:41 — 46.5MB) | Embed

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864: Become True to Your Intentions and Impact the World with Amanda Johnson

Do you want to change the world with your message? In order to do that, you need to be true to your intentions.

Amanda Johnson is the founder of True to Intention (folded into Saved By Story), a company that helps seekers and storytellers write truer and more impactful stories. She is also the co-founder of Saved by Story Publishing. Today, Amanda talks about her recent project "You Can't Make This Story Up," a compilation book featuring 20 of her previous clients and family members, and how the process of writing their stories helped them heal old wounds and become more authentic in sharing their messages with the world.

Quotes

“There's a lot of hype around telling your story, getting your message out there, and sharing your expertise with the world.” - Amanda Johnson

“We can't heal by ourselves. The communal aspect is crucial, especially for those who have been traumatized and want to share their stories. They need to rebuild trust with themselves and others.” - Amanda Johnson

“If we can just pay attention and ask ourselves, 'What's the message that I'm supposed to be getting here? How is all this being brought to me so that I can be more whole?' life gets a lot more magical.” - Amanda Johnson

Takeaways

00:59 Sharing personal stories and healing old wounds can help people become more authentic and impactful in sharing their messages with the world.

09:00 Allowing yourself to be vulnerable and share the full depth of your story, including the difficult parts, can lead to growth and transformation.

19:06 Creating a supportive community space can be transformative for people who are struggling to write and share their stories.

26:27 Recognizing the reciprocal nature of the coach-client relationship and how each person's journey can contribute to the other's healing is key to avoiding burnout.

33:30 Being open to the messages and lessons that life presents, rather than seeing challenges as obstacles, can make life feel more magical and purposeful.

Resources

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863: Build Relationships on LinkedIn with Janice Porter

LinkedIn is one of the most powerful online platforms for networking and business building. If you are using the power of LinkedIn to build meaningful and long-lasting connections, then your business is missing out. In order to grow your business in the right direction, you must first need to understand your vision and goal.

Janice Porter is a LinkedIn expert and trainer who helps business professionals build relationships and attract new clients, strategic partners, and referrals through LinkedIn. She believes that all business owners need a magnetic LinkedIn profile to showcase their expertise and connect with the right people. Today, Janice discusses the importance of having an optimized LinkedIn profile, including key elements like the header, headshot, headline, and "about" section.

Quotes

“If you're in business today, you need to be on LinkedIn and have a profile that works for you, as it is highly indexed by Google.” - Janice Porter

“LinkedIn is really about your profile. It provides insight into you, your personality, and how you serve people.” - Janice Porter

“Be consistent and know your purpose for using the platform. It's so powerful and so underutilized.” - Janice Porter

Takeaways

04:29 Having a fully optimized LinkedIn profile, with attention to the header, headshot, headline, and "about" section, is crucial for making a strong first impression and showcasing your expertise.

10:59 LinkedIn is a platform for building genuine business relationships, not just pitching products or services, so the approach should be focused on connecting and engaging, not just promoting.

12:45 It's important to be selective and strategic about which LinkedIn connections to pursue, rather than just accepting every request, in order to focus on the most promising opportunities.

15:47 Consistently posting relevant content on LinkedIn can help establish oneself as an authority in their industry and attract the right connections.

19:52 Utilizing new LinkedIn features like video messaging can help one's messages stand out and foster more personal connections.

Resources

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862: Groove: The World’s Fastest Growing CRM and Marketing Automation Platform with Mike Filsaime

When it comes to operating your business, one method to avoid internal conflict is to identify and simplify how various teams define success. You must assess how teams collaborate, processes operate, and data flows. Remove any barriers that are preventing you from getting things done. You should examine how you manage your firm and who is operating it.

Mike Filsaime is a legendary internet marketing expert with over 20 years of experience, currently the Co-Founder & CEO at Groove Digital, LLC. He has created numerous successful software platforms like WebinarJam, EverWebinar, and Kartra. Today, Mike talks about his journey from the car business to the world of online marketing and software development. He shares insights on common mistakes entrepreneurs make, the importance of focus and prioritization, and the lessons he learned from past business partnerships.

Quotes

“Fail quickly; you will learn more from your failures than from your education.” - Mike Filsaime

“Partnerships are like marriages. You can love someone, but things don't always work out.” - Mike Filsaime

“Follow your passion. Entrepreneurs take risks, but don't do anything reckless. Make sure you have your ducks lined up.” - Mike Filsaime

Takeaways

08:59 Embracing the imperfections of a new project and taking action is better than overthinking and delaying launch.

12:14 Prioritizing tasks and focusing on one project at a time is crucial for avoiding burnout and achieving success.

13:14 Failing quickly and learning from mistakes is more valuable than extensive education.

16:07 Carefully structuring business partnerships with clear contracts and shared vision is essential to avoid conflicts and ensure long-term success.

22:32 Having a clear contract in place for business partnerships can help resolve conflicts and make difficult decisions easier.

34:05 Pursuing your passion and taking calculated risks can lead to fulfilling entrepreneurial journeys.

Resources

Podcast: Play in new window | Download (Duration: 35:52 — 49.5MB) | Embed

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How to Index, Scape, Build a Spreadsheet, and Download an Entire YouTube Channel in 2022

Step 1: Get the List of YouTube Video Links from the Channel

Extract All YouTube Links from a Web Page: Go to the Chrome Developer Console (F12), click in Console and paste in:

var urls = document.getElementsByTagName('a');
for (url in urls) {
   console.log ( urls[url].href );
}

Select All (Ctrl-A), Copy, and Paste (Ctrl-V) into a text editor to sort out the list. I've used EditPlus for over 20 years because it allows me to use regular expressions when doing a search-and-replace... use the ^ (hat character or shift-6) to place text at the beginning of every line and $ (dollar sign or shift-4) to place text at the end of each line.

Step 2: Get the "Metadata" (Title, Number of Views, etc.) for Each Video Link

Start with just ONE YouTube video before building a "batch file." I use YT-DLP (a command-line tool).

yt-dlp -o "%%(id)s	%%(upload_date)s	%%(title)s	%%(view_count)s	%%(duration)s" --get-filename https://www.youtube.com/watch?v=Rl1wkoG-os0 >> list.txt

This will dump the video ID, upload date, title, view count, duration (in seconds) into a new line in the file "list.txt."

Here's a really important nuance: if you were to run this command (perhaps as a test) in the command line, you would only have one percent % sign. But when you enter this into a batch (.bat) file, you must enter two percent signs %%.

I use a "search-and-replace" regular expression in EditPlus to add the special command to the left and right of each YouTube video, then save the file as "batch1.bat" (with the quotes), and then I can let it run and fill up the text file containing the list.

Because I separated the "columns" with a "tab" character, it pastes right into any Excel or Google Sheets spreadsheet.

Step 3: Download Every YouTube Video in the Channel

You could almost figure this out on your own, without me having to tell you. Build a batch file with the list of YouTube videos, a search-and-replace regular expression in EditPlus:

yt-dlp -S res,ext:mp4:m4a --recode mp4 --output "%%(id)s %%(title)s.%%(ext)s" https://www.youtube.com/watch?v=Rl1wkoG-os0

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Component #1: Stage of the Selling Process (A.I.D.A.)

Component #2: Persuasion Tool (Robert Cialdini "6 Keys of Influence")

Component #3: Underlying Need (Anthony Robbins "6 Human Needs")

Customer Avatar

Bringing It All Together...

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Step 1: Get the List of YouTube Video Links from the Channel

Step 2: Get the "Metadata" (Title, Number of Views, etc.) for Each Video Link

Step 3: Download Every YouTube Video in the Channel

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About Robert & The Podcast

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Income Machine

Component #1: Stage of the Selling Process
(A.I.D.A.)

Component #2: Persuasion Tool
(Robert Cialdini "6 Keys of Influence")

Component #3: Underlying Need
(Anthony Robbins "6 Human Needs")