Marketer of the Day: Internet Marketing Podcast

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774: Jumpstart Your Journey to Success and Take Your Life to the Next Level with Elysia Stobbe

Elysia Stobbe is a multi-talented individual with an impressive background. She has been featured in prestigious media outlets like the Wall Street Journal, NPR, and Fox. Elysia is also a best-selling author, having written "How to Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye." Today, Elysia talks about her new book, "Journey to Success," which started as a business book but evolved into a spiritual guide. She shares her personal experiences navigating the challenges of the pandemic and how she used her training with Tony Robbins to help herself and others stay motivated and positive during these uncertain times.

In this episode of Marketer of the Day, Alicia Stoby introduces her book Journey to Success and the accompanying 52-week motivational program, designed to help people create incremental, lasting changes in their lives. She explains practical methods such as daily gratitude exercises, mindfulness, and reframing challenges to develop a positive mindset. Alicia encourages readers to define success on their own terms, highlighting the importance of personalized goals and self-empowerment. She also provides resources for continued engagement, including a free 10-page guide at keytosuccessinlife.com, the full book on Amazon or aliciastobybooks.com, and a supportive Facebook group that fosters accountability and community interaction. Her work blends inspiration, practical habit-building, and structured guidance for sustained personal and professional growth.

Quotes

“We can always control the inside; small, consistent practices week by week can create monumental shifts in our lives.”

“Gratitude sets the tone for everything—you can choose to focus on what’s positive and what’s great.”

“It’s not my definition of success that matters; it’s yours. You get to define what makes you happy and pursue it.”

“Personal growth can be scary and challenging, but when you come out on the other side, you have a life you can truly enjoy for yourself.”

Resources

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773: Mastery Your Weight, Fitness, and Health in 12 Weeks with Health and Wellness Expert Richard Fast

Richard Fast is a certified American Council on Exercise (ACE) personal trainer, Wellness Coach & Weight-loss specialist. He has created the 29 Days Program to transform people’s deeply held beliefs, addictions, and behaviors. With 29 Days Template, Richard uses proven, scientific techniques, technology and online coaching, to guide you through a step-by-step process to acquire desirable new habits. It’s time you can transform your weight, fitness-level, health, and fundamental thoughts in just 12-weeks.

Today, Richard shares his insights on the confusion and contradictions in the health and fitness industry, and explains the deeper psychological factors that drive our behaviors around exercise and weight management. As an expert in this field, Richard offers a unique perspective on how to develop sustainable healthy habits.

In this episode of Marketer of the Day, Richard Fast shares strategies for building consistent, enjoyable fitness habits that lead to lifelong health and vitality. He explains how to move from relying on willpower to establishing addictive, beneficial routines, and stresses the importance of personalizing activity to what brings joy. Richard highlights the role of mindset in achieving long-term change and the value of understanding the subconscious drivers that influence health behaviors. He encourages practical implementation of knowledge over passive consumption and points listeners to his LinkedIn content for videos, articles, and guidance on designing a sustainable, healthy lifestyle. His work promotes mastery over one’s health through consistent, science-based practice and behavioral awareness.

Quotes

“You have to get your head straight first; diets and fads are just fluff without understanding what drives your behavior.”

“Exercise isn’t about willpower forever; it becomes a habit, then an addiction, and the healthiest addiction you can have.”

“Mastery of health isn’t about quick fixes—it’s about consistent habits that compound over a year or a lifetime.”

“Invest in your health now; it pays daily dividends in vitality, energy, and longevity.”

Resources

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772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.

In this episode of Marketer of the Day, Lloyd Yip shares his expertise in organic marketing and scaling businesses efficiently. He explains the importance of focusing on one primary channel before expanding, using content strategically to shorten sales cycles, and leveraging proactive outreach like direct messaging to convert leads. Lloyd offers practical solutions for entrepreneurs at all stages—from selecting the right platform to building a team to automate and delegate processes. He highlights resources like the Attract and Scale quiz at attractandscale.com/organic and a detailed half-hour webinar for technical insights. Key takeaways include prioritizing action over perfection, strategically scaling organic systems, and ensuring consistent implementation to achieve predictable growth.

Quotes

“Organic marketing is the foundation of your business; it keeps you safe, gives flexibility, and allows you to reinvest into growth.”

“Doing something is better than doing nothing; you can optimize later, but you need to start before you can scale.”

“Organic marketing at its best combines inbound and proactive outreach—you create value and also intelligently approach your audience.”

“Listening to content doesn’t mean results; actively implement what you learn today or tomorrow, or it disappears into thin air.”

Resources

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771: Build Your Brand on Instagram with Jake Adam Davey

Jake Adam Davey is a marketing expert who has been focused on Instagram for the past 4 years. He has helped numerous clients grow their Instagram following and generate sales through the platform. Today, Jake discusses the power of Instagram, including the various features like Stories, Reels, and direct messaging, and how businesses can leverage these to build their brand and connect with their audience.

In this episode of Marketer of the Day, Jake Adam Davey shares his expertise on Instagram marketing, highlighting the Rocket System, a six-step framework for building a brand, attracting authentic followers, and monetizing effectively. He emphasizes the importance of creating valuable content, optimizing profiles, engaging audiences through Stories and direct messages, and moving followers to owned channels for long-term business success. Davey shares examples of clients who have achieved rapid bookings and sales through these strategies, and provides practical advice for both beginners and experienced marketers. Resources mentioned include his website, jakeadamdavey.com/brand, where listeners can access the Rocket System and a detailed walkthrough of his process.

Quotes

“Instagram combines the best of multiple platforms, and if you can find your audience and show your authentic self, people are more inclined to do business with you.”

“Direct messaging on Instagram is still one of the most powerful marketing tools you can use to engage personally and build relationships.”

“The Rocket System helps people build their brand, get real followers, and monetize effectively—step by step, from profile to content to engagement.”

“Take inspiration from market leaders in your space, create engaging Reels, and consistently connect with your audience to increase visibility and interaction.”

Resources

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770: Listening, Adapting, Appreciating: Master Your Team Communication Skills with Meredith Bell

Meredith Bell is a communication expert and the co-author of the book "Connect with Your Team: Mastering the Top 10 Communication Skills." With over 30 years of experience working with her business partners, Meredith has a wealth of knowledge on effective team communication. Today, Meredith talks about the importance of active listening, accepting constructive feedback, and building strong relationships in the workplace.

In this episode of Marketer of the Day, Bell shares insights from her books Strong for Performance and Connect with Your Team: Mastering the Top 10 Communication Skills. She discusses actionable techniques such as asking others to repeat back instructions, using subtle cues to manage interruptions, and practicing gracious acceptance of constructive feedback. Bell emphasizes the value of presence, appreciation, and deliberate listening in building strong professional and personal relationships. Resources mentioned include GrowStrongLeaders.com/free for a free ebook on listening and Amazon for her books, alongside her social media presence on LinkedIn, Facebook, and Twitter.

Quotes

“Being fully present with someone is one of the greatest gifts you can give—it shows you value and respect them.”

“Ask people to repeat back what they understood. It prevents miscommunication before it wastes time or creates frustration.”

“Look for opportunities to express appreciation—even for small things—and it sets you apart in building strong relationships.”

“When receiving feedback, be gracious and ask, ‘What can I do to make this better next time?’ It helps you grow and strengthens trust.”

Resources

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769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.

Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!

In this episode of Marketer of the Day, Russo discusses his latest projects, including ClientFolio, a SaaS platform designed to streamline coaching sessions, goal tracking, and accountability, reducing administrative work from 40 minutes per session to just five. He also dives into Power Tribes, his framework for tribe-based certification programs that create multiple revenue streams, empower certified coaches as sales partners, and foster ongoing engagement through mentorship. Russo emphasizes the importance of iterative feedback, designing systems with usability in mind, and leveraging community for growth. Listeners can explore his work through ClientFolio.io, PowerTribesBook.com, and MitchRusso.com, where they can access courses, books, and podcasts including The Tribe Builders.

Quotes

“Nobody really fails until they quit. Every time you fail, it’s a step in the journey—pivot, learn, and move forward.”

“I wanted to reduce 40 minutes of admin after a session down to five minutes, so coaches can focus on results, not paperwork.”

“Certification programs aren’t just recognition—they’re revenue streams, a sales force, and a community all in one.”

“Iterative feedback—listen, fix, improve—is the fastest way to create a product people love and keep them engaged.”

Resources

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768: Change Your Mind, Change Your Results, and Get What You Want Out of Life Shawn Shewchuk

Shawn Shewchuk is an international speaker, results coach, and the founder of Change Your Results, an agency that helps clients around the globe. He hosts the award-winning Results Radio broadcast and is also the author of Daily Motivation. Today, Sean talks about productivity and how to help people increase their results, emphasizing the need to take action instead of waiting for opportunities. He shares a personal story about working with renowned speaker and author Bob Proctor, highlighting the value of finding a mentor or coach to guide you when you don't know how to proceed.

In this episode of Marketer of the Day, Shewchuk shares insights on maximizing productivity, achieving freedom through entrepreneurship, and building businesses with high-leverage systems and processes. He highlights the concept of “entrepreneur syndrome,” where owners hold onto all tasks, and stresses the importance of delegating while maintaining oversight. Key takeaways include jumping into action rather than waiting, aligning with experienced coaches, focusing on holistic development, and creating scalable systems to achieve long-term results. Listeners are encouraged to explore his resources, including his book Daily Motivation at High Productivity Store and his coaching programs at Change Your Results.

Quotes

“Jump off the building and grow wings on the way down. Do it now. Make a decision and take action, even if it feels risky.”

“Entrepreneur syndrome is holding everything close and thinking if I can’t do it myself, it won’t get done right. That’s wrong—you need to delegate and coach others to achieve freedom and growth.”

“Freedom as an entrepreneur is the ability to do what you want, when you want, with who you want. That’s worth taking calculated risks for.”

“Life is not puppy dogs and lollipops. There will be challenges, but you choose the kind of day, the kind of business, and the kind of life you want to create.”

Resources

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767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.

In this episode of Marketer of the Day, Osborn discusses his work with Rethink Academy, focusing on helping individuals and businesses stand out in crowded markets by providing value first and building meaningful relationships. He stresses the importance of active income through personal service before creating passive income products, the need to position oneself uniquely in the market, and the power of patience and persistence. He also highlights practical strategies for engaging clients online, using LinkedIn effectively, and pivoting offers to match real-world demand. Osborn points listeners to the Rethink Social Media book, with the first four chapters available at RethinkGift.com, as a resource for learning and applying these strategies.

Quotes

“Letting yourself give space and time to succeed is critical. Sometimes it’ll happen in two weeks, sometimes it’ll take 18 months, but let it happen and allow it to grow.”

“Your first customer comes from leading with value, having a conversation, and focusing on how you can help them rather than how you can sell to them.”

“There’s always an upside to every downside; it’s about identifying the opportunities in a challenging situation and pivoting accordingly.”

“Move outside of a commodity-based market. Define what makes you different and continually add value to your clients, so you stand out in a crowded space.”

Resources

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766: Win the Hour, Win the Day to Escape the Grind of Time Management with Kris Ward

Kris Ward is an entrepreneur and marketing strategist with over 12 years of experience. She is the author of the book "Win the Hour, Win the Day," which focuses on time management and productivity strategies for business owners. Today, Kris shares her personal journey of transitioning from working 16-hour days to reducing her workload to just 6 hours, and how this shift allowed her to better support her husband during his battle with cancer.

Key takeaways include creating a “win team” to handle repetitive or administrative tasks, focusing on self-care to optimize productivity, and strategically using tools and systems to avoid feast-or-famine cycles. Ward also encourages small steps like screen capturing your workflow or creating short instructional videos to delegate work effectively, demonstrating that building efficiency doesn’t have to be expensive or complicated. She highlights that your role as an entrepreneur is akin to a maestro directing an orchestra—guiding the team to produce impactful results without doing every task yourself.

Ward provides resources at win the hour, win the day and freegiftfromchris.com, including giveaways and strategies to help entrepreneurs implement these principles.

Quotes

“Your business should support your life, not consume it.”

“Self-care is key—if you’re exhausted, your brain and your business suffer.”

“A team is the backbone of success—you can’t do it all yourself.”

“Being an entrepreneur isn’t about labor; it’s about creation and impact.”

“Small steps like screen capturing your tasks allow you to delegate and scale efficiently.”

Resources

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765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.

Key strategies include posting consistently, inviting guests to share expertise, recording on video (even via Zoom), distributing episodes across multiple platforms (YouTube, LinkedIn, Facebook), re-promoting past episodes, and creating podcast notes that summarize key points with timestamps for SEO benefits. He also suggests creating social graphics, repurposing episodes into mini-books, following up with past guests for additional content, producing short thank-you videos for guests or listeners, and outsourcing tasks to streamline management. Using these methods, a single podcast episode can generate long-term traffic, exposure, and engagement across multiple channels. Plank’s team at dfypodcast.com can assist with podcast notes, editing, social graphics, and other content management services.

Quotes

“The average podcast dies after six episodes… keep moving, keep going forward, and expand your runway.”

“Think about your podcast not about content, but about traffic… your guests and audience will help amplify your reach.”

“Even five or ten minutes will do… you don’t need to overwhelm yourself to bring your podcast back to life.”

“A single episode can generate benefits forever—through social posts, emails, clips, and graphics.”

“Start slow, ease back into it, and remember why you started your podcast in the first place.”

Resources

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764: Independent Podcast Alliance: Create the Podcast of Your Dreams with Peter Clough

Peter Clough is the founder of the Independent Podcast Alliance, a free community for podcasters outside the big media world. With a background in radio starting from his teenage years, Peter has worked in various roles in the industry, including commercial radio sales and management. Today, Peter shares his journey into podcasting, driven by the desire to host a radio show from his own home and have full control over the content.

In this episode of Marketer of the Day, Peter shares insights on producing and sustaining podcasts, emphasizing that podcasting doesn’t require massive audiences to be effective for business growth. He outlines practical strategies for new and professional podcasters, including repurposing existing content, gradually improving audio quality, maintaining a consistent publishing schedule, and leveraging cross-promotion within the community. Peter also highlights how the Alliance provides tools, mentorship, and networking opportunities to help podcasters succeed. The community currently has over 1,000 members, and interested podcasters can join at podcastalliance.org or contact Peter directly at peter@podcastalliance.org.

Quotes

“It is unique because it’s you… you can niche yourself down so that the people who are totally into you will find you.”

“If you are a business person and you are committing yourself to marketing, and you’re using podcasting as a marketing tool, then keep going—you’ll always have something relevant to share.”

“Invest a little in not only buying a microphone, but understanding how to talk on a microphone… simple stuff anybody can learn.”

“Anything you get out of the Alliance depends on what you put into it; the more active you are, the more you’ll gain.”

Resources

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763: Local Search Engine Optimization for Lawyers, Dentists, Chiropractors, Physiotherapists, and Other Service Businesses with John Vuong

John Vuong is the owner and founder of Local SEO Today, a company that helps small and medium-sized businesses rank on Google and dominate their local market. With over 7 years of experience in the industry, John is a seasoned expert in local search engine optimization. Today, John shares his insights on understanding customer needs and providing valuable content to attract and retain clients.

In this episode of Marketer of the Day, John discusses strategies for local SEO, including optimizing websites, creating valuable content, earning third-party reviews, and leveraging citations and directories. He explains the difference between inbound marketing through organic search and paid advertising, emphasizing that the most effective customers actively seek services rather than being interrupted. Key takeaways include focusing on core business strengths, delegating SEO to experts, regularly producing high-quality content, and owning your digital assets rather than “renting” exposure through ads. John’s resources include his website, localSEOsearch.ca, and his podcast, Local SEO Today, where business owners can learn how to attract ideal clients and maximize their online presence.

Quotes

“You need to know how to run a good business, then tie that into a more online, visible presence by getting more visible with search engine optimization.”

“If done right, SEO is the best ROI for your business—your investment will result in a significant increase in revenue and sales.”

“Focus on your strengths and delegate whatever you don’t like doing or aren’t strong at. Work with good people, and ultimately it will bring you happiness.”

“Keep producing good content, or hire someone to do it regularly, because that will solidify you as an expert—not just in your customers’ eyes, but also Google’s.”

Resources

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762: Build Your 21st Century Brand Legacy to Change the World with Gary B. Wright

Gary B. Wright is a digital marketing expert and brand identity strategist. He is currently in the process of launching his new YouTube channel "21st Century Brand Legacy" where he aims to educate people on the importance of personal branding and digital value in the modern age. Today, Gary talks about the shift from analog to digital marketing, emphasizing the need for individuals to invest in their own personal brand identity rather than relying on other brands.

In this episode of Marketer of the Day, Gary B. Wright discusses building a 21st century brand legacy through digital content creation and personal brand identity. He highlights his current work with digital marketing platforms like ClickFunnels, developing email systems, and creating educational content, including his YouTube series 21st Century Brand Legacy and his ebook Self Investment, Digital Market Brand. His approach integrates B2B and B2C strategies, helping clients define niche markets, create meaningful content, and build communities around their expertise. Key takeaways include prioritizing personal brand before business brand, leveraging digital platforms for global reach, and converting experiences and lessons into products and services with tangible value. Interested individuals are encouraged to reach out via email at BrandThreeMember@gmail.com or explore his ClickFunnels setup at clickfunnels.com/digitalmarketbrand.

Quotes

“The only missing element is that we don’t know how to invest in ourselves, because we are not really aware of the awesomeness of our brand identity in the 21st century to the world.”

“Everything that you learn, everything you’ve been through, you can now turn into content.”

“Each and every individual has a product. The product is in you, but you have to take the responsibility now.”

“Once you have brand identity, you now have a niche specificity… those people who have an investment in what it is that you are branding.”

Resources

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761: Clients and Community: Grow Your Facebook Group with Landon Stewart

Landon Stewart is the co-founder of Clients and Community, a company that helps coaches and experts build thriving Facebook groups. Along with his business partner Chris Stapleton, Landon has worked with seven and eight-figure brands, assisting them in creating successful online communities. Today, Landon discusses the strategies and tactics he and Chris have developed over the past five years to grow and monetize Facebook groups.

In this episode of Marketer of the Day, Landon Stewart shares his current work building thriving Facebook groups designed for client acquisition. His team uses a combination of paid advertising, targeted content, and personalized engagement through messenger and phone to nurture group members into clients. Key strategies include posting 2–3 times weekly, leveraging weekly live streams as pillar content, and promoting posts through email and SMS to boost engagement and algorithmic reach. Their method, called the Undercover Conversion Method, emphasizes guiding members from initial interaction to meaningful conversations rather than overt selling. Stewart highlights the importance of multi-channel engagement, asset building beyond Facebook, and intentional content creation. Listeners are encouraged to explore his Facebook group, Clients and Community, and his methodology via buildyourgroup.com/day.

Quotes

“The end goal of the Facebook group is one thing and one thing only: to generate a conversation with us.”

“Likes don’t pay the bills—you’ve got to get customers.”

“We spend less time creating content than we do promoting the content that we create.”

“Just start. Facebook groups are a great way to build community and culture around your products and services.”

Resources

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760: Be Pathologically Helpful: Content Strategy, Creation and Distribution with Ray Van Hilst

Ray Van Hilst is a marketing expert with over 20 years of experience. He works at Yoko Co, a digital marketing agency, where he helps clients define their web and digital marketing strategies. In this conversation, Ray discusses the importance of continuous website improvement, rather than the common cycle of rebuilding a website every few years.

Ray highlights the importance of content strategy rooted in user needs. He advocates creating user personas to understand your audience and mapping content to their questions and journey—from oblivious to converted. Content should be structured to guide users through that path while being repurposed across multiple formats like blogs, video, and social media. He stresses the value of providing genuinely helpful content, solving real problems, and making the user experience as informative and engaging as possible.

In distribution, Ray recommends repurposing content like a “movie franchise methodology,” using one core piece of content and adapting it across different channels. He also emphasizes the importance of owning your website as primary real estate rather than relying solely on social media, which is rented space.

Quotes

“The website launch is actually at the bottom of the circle—the payback comes on the way back up as you continue innovating and making progressive tweaks.”

“Be helpful. Help your customers out. Be pathologically helpful. They will thank you for it, come back, and buy.”

“Content strategy breaks down into three levels: content your users need, content you want to promote, and the technology you use to deliver it.”

“Think about the questions that brought people to you and solve the real problems—they will guide your content creation.”

Resources

Connect with Ray Van Hilst on LinkedIn
Yoko Co: A digital agency built to help good people make a positive impact
Listen to the Founder of Yoko Co, Chris Yoko (Marketer of The Day 710)

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759: The Secrets to Client Acquisition, Lead Generation, Motivation, Creativity, and Evergreen Traffic with Funnel Driven Entrepreneur Bryce Vance

Bryce Vance is the CEO and founder of Funnel Driven, a lead strategist, and an app development strategist. He is also the author of the upcoming book "How Prolific Mistakes Make Prolific Profits." Today, Bryce discusses the importance of patience and strategic thinking in marketing campaigns, the challenges of implementing an omnipresent marketing strategy, and the significance of embracing failure as a learning opportunity.

Quotes

“The ease of access, having it at our fingertips, is a beautiful thing. Technology evolving to make things easier for the day-to-day person, citizen, business owner, and sales professional is beautiful.” - Bryce Vance

“Luck can be broken down into two things. Luck is opportunity seized and opportunities, possibility and propensity falling on top of each other.” - Bryce Vance

“You were meant for more than why you think you're here. Focus on knowing who you are, and focus on your why. Believe me, believe yourself, believe whatever higher power you think there is—you are made for more than just surviving.” - Bryce Vance

Takeaways

03:06 Patience and strategic thinking are crucial in marketing campaigns, as quick profits often lead to unsustainable results.

09:04 Automating content creation and distribution across multiple platforms can help build an omnipresent online presence.

17:16 Embracing failure and using it as a learning opportunity is key to achieving long-term success.

24:44 Consistency and commitment are essential when implementing a successful marketing strategy.

34:08 Overcoming fear and taking action, even in the face of challenges, is necessary for business growth.

Resources

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758: Stellar SEO: Link Building, Strategic Content Creation, and Guest Blog Posting with Travis Bliffen

Travis Bliffen is the founder of Stellar SEO, a top-rated US link building agency. He is passionate about SEO, link building, and content creation. Today, Travis talks about his competitive nature and how it drives him in the SEO industry. He emphasizes the importance of identifying successful strategies and replicating them for clients. He also shares insights on understanding competitor strategies, building a strategic approach, and the power of organic outreach and content promotion.

Quotes

“The entire perception you have of a company, big or small, good or bad, is really tied to the channel through which you discovered them.” - Travis Bliffen

“Don't compare your chapter one to somebody else's chapter seventeen.” - Travis Bliffen

“The easiest thing to sell is the thing that people want. If there's nobody who wants what you've made, stop making it. Make something different.” - Travis Bliffen

Takeaways

01:11 Identifying successful strategies and replicating them for clients is a key driver for Travis in the competitive SEO industry.

03:57 Understanding the target audience and their needs is crucial when building a content and outreach strategy.

15:33 The "Leapfrog" approach of starting with lower-tier guest posting sites and working up to higher-profile placements can help establish authority.

24:22 Finding the right fit for clients, where they are the ideal customer, leads to long-term, successful relationships.

30:25 Organic outreach and promotion of content that appeals to the target audience are essential for sustainable growth.

Resources

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757: Get Clarity on Your Goals to Build Healthy Productivity and Weight Loss Habits with Business Consultant Ann Hartwig

What keeps you from achieving a well-rounded lifestyle? Whether it’s about your career, health, or goals in life. You know you can’t continue this direction but you are currently stuck and don’t know which area to focus or generally, where to start.

Ann Hartwig is a leader, consultant, mentor, and coach who specializes in health, fitness, and wellness. She is the founder of HealthfulLiving.net, where she provides guidance and support to individuals looking to improve their productivity, build healthy habits, and achieve their weight loss goals. Today, Ann discusses the global pandemic of obesity, highlighting the impact of COVID-19 on physical activity levels and dietary habits.

Quotes

“Health and how you want to live is a lifelong journey, and it's not something that you'll reach a certain destination and be done with. You'll always be on that path to live your best life.” - Ann Hartwig

“Be patient with yourself and understand that, yes, you're going to get there. It is one step at a time.” - Ann Hartwig

“Sometimes navigating our own journeys is difficult because we're just too close to it. So, it helps to have someone to bounce ideas off of or to talk with.” - Ann Hartwig

Takeaways

00:53 Obesity is a global pandemic, with 66% of the country being overweight or obese, and it's a complex issue involving factors like diet, physical activity, and medical conditions.

01:24 The COVID-19 pandemic has exacerbated the problem, as many people have become less active and developed poorer eating habits while working from home.

05:02 Achieving a healthy weight is an ongoing journey, not a one-time goal, and requires a balanced approach of moderation, awareness, and sustainable lifestyle changes.

08:35 Meal prepping, incorporating physical activity into daily routines, and setting realistic, measurable goals can be effective strategies for maintaining a healthy lifestyle.

16:59 Setting specific, measurable, actionable, relevant, and time-bound (SMART) goals is crucial for achieving health and wellness objectives, as it provides a clear roadmap and helps ensure progress is realistic and sustainable.

23:37 Seeking support and guidance from experts can help individuals navigate their health and wellness challenges and develop a positive mindset.

Resources

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756: Communicate, Simplify, and Track Your Personal Finance Budget with Certified Financial Planner John Kennedy

John Kennedy is a certified financial planner with CandorPath Financial. Today, John talks about the importance of budgeting, a topic many people avoid due to discomfort. He emphasizes the need for budgeting at all life stages and introduced his money management course, which focuses on communication, simplification, and tracking expenses to help listeners gain control of their finances.

Quotes

“When we feel like we’re not good at something, we avoid it—and that avoidance only makes us worse. Budgeting is no different.”

“If you want to gain control of your spending, stop using your credit card for 90 days and see how it feels.”

“We don’t need perfection; we need simple, attainable steps that keep us moving forward.”

“Communication, simplicity, and tracking—those three things can transform your entire relationship with money.”

Resources

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755: Overcome Failure, Self-Doubt, Sabotage and Discover Fresh Inspiration with Energy Vitalizer and Mindset Freedom Coach Rhonda Liebig

Rhonda Liebig is an energy revitalizer and mindset freedom coach. She is the host of the Fresh Inspiration Show, a three-layer program where she works with speakers to help them build their business and shine in their talks. Rhonda is also the author of "The FITT Solution: 4 Steps to a Sexy, Successful, Authentic You!" Today, Rhonda discusses her work with the Fresh Inspiration Show, where she has collaborated with 70 speakers over the past three years. She also talks about her experience as a health coach, focusing on virtual retreats and the importance of food as medicine.

In this episode of Marketer of the Day, Liebig shares updates on her two major initiatives: The Fresh Inspiration Show, a multi-layered platform that showcases speakers through a virtual stage, podcast distribution, Roku TV episodes, and professionally edited video assets; and her virtual retreats, where she teaches participants to use food as medicine, restore kidney function, boost energy, and build healthier relationships with their bodies. She continues to expand her impact through Facebook Lives, health education, and mindset coaching, while offering tools like her energy assessment and her book The FIT Solution: 4 Steps to a Sexy, Successful, Authentic You. Her platforms and programs support speakers, entrepreneurs, and wellness seekers in elevating their visibility, vitality, and confidence.

Quotes

“I had to learn that food isn’t good or bad—it’s a relationship, and it changes everything when you see it that way.”

“There is no way to feel spiritually connected to your day if you don’t have the energy and vitality to show up for it.”

“I felt so lost I couldn’t feel the ground under me, but that journey is what taught me how to help others rise.”

“If you’re a speaker ready to grow, I want to help you shine—because when you show up fully, everything in your business expands.”

Resources

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754: Growth Hacking and The Growth Marketer’s Playbook: Grow Your E-Commerce Business or Agency to 7 Figures By Thinking Outside the Box with Jim Huffman

Jim Huffman is the founder of GrowthHit, a growth marketing consultancy, and the author of the #1 best-selling book on Amazon, "The Growth Marketer's Playbook." Today, Jim discusses his unique blend of skills, including finance, writing, and a passion for helping early-stage companies grow. He shares his experience working with direct-to-consumer businesses, particularly in the e-commerce and Shopify spaces, and his preference for targeting niche markets that are underserved.

In this episode of Marketer of the Day, Huffman explains how GrowthHit helps brands scale by running structured experiments, tightening conversion funnels, and uncovering opportunities hidden inside customer data. He shares frameworks for validating ideas, achieving positive unit economics, and creating incentives that drive immediate action—such as strategic giveaways, early-access offers, and referral-driven campaigns. His book, The Growth Marketer’s Playbook, outlines these systems and offers a practical guide for founders and marketers who want to break through plateaus. Key takeaways include embracing rapid experimentation, focusing on persona-driven messaging, and prioritizing action over endless planning.

Quotes

“The worst thing that could happen is nobody knows you exist—I’d rather fail because we sold too many products than because we did nothing.”

“Have a bias toward action and learning. The more you test, the more you learn, and that knowledge compounds.”

“Before you scale, prove positive unit economics. Once you know what a customer is worth, the budget becomes almost limitless.”

“Great products win when you know your persona so well that your message speaks directly to them.”

Resources

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753: Coaches, Consultants, Healers: Create Scarcity and Urgency to Help More People with Christian Mickelsen

Christian Mickelsen is a renowned coach, consultant, and author. In his book "Get Clients Today," Mickelsen shares his proven strategies for coaches, consultants, and healers to attract more clients. Today, Christian discusses the concept of creating scarcity in coaching and consulting services. He explains how a pricing ladder, with different tiers of pricing, can generate a sense of urgency and compel potential clients to sign up.

In this episode of Marketer of the Day, Mickelsen explains how coaches can use tiered pricing, “sign-up-now” incentives, and a vacuum-based enrollment conversation to increase conversions and build a strong client roster. He highlights the importance of clear pricing, offering meaningful bonuses, and using scarcity in an ethical way that motivates action. Mickelsen also directs listeners to his free book, Get Clients Today, which includes templates and his full client-getting framework. His message encourages coaches to refine their systems so they can help more people and grow their businesses with confidence.

Quotes

“You only need a pricing ladder to create real scarcity—even when you have room for many clients.”

“Instead of putting pressure on someone to buy, create a vacuum that pulls them in.”

“Ask for permission every step of the way. When people say yes, they’re far more open to hearing what you have to offer.”

“People need our help—let’s get people coached.”

Resources

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752: Hook, Repel, Educate: Fill Your Funnel and Get Consistent Traffic from YouTube Ads with Aleric Heck

Aleric Heck is the founder of AdOutreach, a digital marketing agency that specializes in YouTube advertising. He is known for his expertise in helping coaches, consultants, and course creators effectively leverage YouTube ads to grow their businesses. Today, Aleric discusses the key components of a successful YouTube ad campaign, including crafting a compelling hook, providing valuable education, and seamlessly transitioning to a strong call to action.

In this episode, Robert Plank talks with David Calafiore about leveraging Facebook groups to grow a business. They dive into the challenges of engagement, algorithm changes, and Facebook's gradual reduction in organic reach. David introduces Group X, a tool that captures member information from Facebook group join requests and integrates it with email lists, SMS, and other marketing platforms. Listeners learn how to build contingency plans, automate member onboarding, segment audiences, and turn group interactions into valuable leads. The conversation also touches on practical examples, including political campaigns and online courses, and explores David’s broader work with local marketing tools like Everlinks.io.

Quotes:

“You want to capture the right people, but push away the wrong people, because you only pay for the people that are interested.”

“A lot of people just do 32-second or 62-second ads—I recommend doing two to five-minute ads that actually provide value.”

“Video marketing and actually connecting face to face with ideal prospects is the best way to grow your business right now.”

“We are in the golden era of YouTube ads… the best time to plant a tree and get started is now.”

Resources:

AdOutreach: The #1 Authority For Attracting Clients Through YouTube Ads & Video Marketing

Aleric's $200M+ YouTube Ads Strategy for Free!

Schedule Strategy Session with AdOutreach

Connect with Aleric Heck on LinkedIn

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751: GroupX: Facebook Group Growth Secrets with David Calafiore

David Calafiore is the co-founder of GroupX and Delicious Marketing. He is an expert in local marketing and Facebook group growth strategies. David has created several software tools to help businesses and marketers, including GroupX, a Chrome extension that allows Facebook group owners to capture leads from new members. Today, David discusses the challenges of growing Facebook groups and the importance of having a contingency plan to maintain engagement with your community, even if Facebook's algorithm changes.

In this episode of Marketer of the Day, Calafiore highlights his current work with Group X, a software tool that captures Facebook group member data, automates onboarding, and integrates with email marketing, CRMs, and course platforms. He also discusses Everlinks, a mobile web page builder, and their Facebook community Delicious Marketing Hacks, which supports local marketers. Key takeaways include the importance of building contingency plans outside social media, leveraging automation to create personalized experiences, and segmenting audiences for targeted engagement. He emphasizes that even small groups or leads can be monetized effectively and that technology should serve business goals efficiently.

Quotes

“The key is, before you approve somebody, capture that data and send it somewhere safe.”

“Build the list—the money’s in the list.”

“If you’ve spent a lot of time building a group, and Facebook shuts it down, do you have a contingency plan to reach your audience?”

“Group X allows you to create an amazing first impression and stay top of mind by automating a welcome process.”

Resources

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750: Give Yourself a Pay Raise: Break Your Income Ceiling and Get Others to Run Your Business For You with Lance Tamashiro

Lance Tomashiro is a business strategist and co-founder of Thomashiro Marketing. He helps entrepreneurs scale their businesses, increase efficiency, and break income ceilings. Lance focuses on building systems that let business owners delegate effectively while maintaining control. His mission: help you work smarter, grow faster, and become the CEO of your own life.

In this episode, Lance explains why many business owners hit invisible ceilings and how ego, fear, and habit stop growth. He shares strategies for hiring employees to handle profit-generating tasks, using short training videos, and turning simple ideas into standalone business units. He shows how freeing even a few hours a day can create space for experimentation, growth, and scaling without burning out.

Quotes:

“Raising that ceiling is a very simple process. As far as increasing bandwidth, increasing those tasks, and freeing us to do things that we've always thought about but have never done, it's simply a matter of adding employees.”

“It's whatever you're comfortable using, especially with your first employee. Make them fit into what you currently have, and you'll find better tools or better ways, but the tool is not important.”

“Believe in yourself enough to know that this could literally change your life.”

Resources

Tamashiro Marketing: SEO & Marketing

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