Recent Updates
416: Train Your Brain for Better Habits, Decisions and Results with Holistic Prosperity and Mindset Mentor Joan Sotkin
Joan Sotkin helps entrepreneurs and practitioners experience freedom from struggle personally, professionally, and financially. She is THE expert when it comes to understanding how emotions learned in early childhood can affect a person's business and financial outcomes. Thousands have benefited from her groundbreaking book Build Your Money Muscles and her online programs. Joan's latest program is Rewire Your Brain for Prosperity & Financial Freedom.
Quotes:
“When you're under stress, you can't make good decisions, and it also leads to physical problems. The idea is to recognize when you're in a state of stress and know how to bring yourself back to a more peaceful place.” – Joan Sotkin
“More money does not make you happier, because it just brings a lot of new things you have to deal with.” – Joan Sotkin
“The more you allow yourself to express your feelings—which is an expression of who you are—the more satisfying your life will be.” – Joan Sotkin
Takeaways:
04:08 Worrying about money often masks deeper emotional concerns about resources and personal connections.
06:28 Childhood experiences create emotional habits that unconsciously drive adult decision-making and life outcomes.
08:39 Learning to recognize, release, and replace negative emotional patterns can help build inner peace and make better decisions.
10:11 Personal growth is about changing habits, not fundamentally changing who you are as a person.
16:42 Feelings are learned early in life and can be intentionally retrained through conscious practice and self-awareness.
Resources
Podcast: Play in new window | Download (Duration: 25:06 — 23.0MB) | Embed
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415: Conviction, Customization, and Clarity: Break Out of Your Comfort Zone with Andy Molinsky
Andy Molinsky is a Professor at Brandeis University's International Business School, with a joint appointment in the Department of Psychology. His new book Reach discusses ways to know yourself better and break outside your comfort zone.
A simple exercise you can implement today is to confront that thing you're fearing, imagine the worst case scenario, then the ideal/perfect version, then the realistic version, and decide on the probability for each of the three.
Andy says that some or all of the five pain points holding you back are authenticity, likability, competence, resentment, and morality. Listen in as you can realize that thing you were procrastination doing wasn't so bad at all, and making progress will get you to break that cycle of avoidance.
Quotes:
“When you take a leap, when you try something, that's where learning happens. You can't learn if you don't actually try.” – Andy Molinsky
“When you avoid something, you get a short-term boost of relief. But over time, it just makes that thing much harder.” – Andy Molinsky
“There's no one-size-fits-all. Whatever you're trying to do to step outside your comfort zone, you can make your own version of it.” – Andy Molinsky
Takeaways:
04:30 Breaking out of your comfort zone requires understanding your personal barriers and creating a customized approach to overcome them.
07:52 Taking small risks creates a positive cycle of self-discovery and increased confidence, replacing the negative cycle of avoidance.
16:51 Personal conviction and purpose can provide the motivation needed to push through uncomfortable situations.
21:22 Most people catastrophize worst-case scenarios, but the realistic outcome is usually far less intimidating than imagined.
24:39 Stepping outside your comfort zone is not a one-time event, but a continuous process of growth and self-improvement.
Resources
- Andy Molinsky (official site)
- Andy's books ("Global Dexterity" and "Reach")
- Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge, and Build Confidence (book)
Podcast: Play in new window | Download (Duration: 30:32 — 28.0MB) | Embed
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414: The Land Geek: How to Make Money Using Raw Land, Refine Your Process and Teach Others to Repeat Your Proven System with Mark Podolsky
Mark Podolsky, The Land Geek, is considered to be the country's most trusted and foremost authority on buying and selling raw, undeveloped land within the United States.
He's been actively investing in Real Estate and Raw Land since 2001 and has completed over 5,000 unique transactions. Mark's company, Frontier Equity Properties, LLC, is an A+ rated BBB real estate company. Mark is the host of one of the top rated podcasts in the Investing Category on iTunes titled The Best Passive Income Model and The Art of Passive Income. He's also the host of the Land Geek Podcast. We discuss Mark's highly refined process to find raw land and profit from it.
Quotes:
“Good artists copy; great artists steal.” – Mark Podolsky
“If you've never bought a piece of real estate or marketed one, there are all these steps involved. And you know, it's a lot easier to just watch the latest Netflix show.” – Mark Podolsky
“The game I play is: can I create enough passive income from these land notes to exceed my fixed expenses? Then I'm working because I want to, not because I have to.” – Mark Podolsky
Takeaways:
01:55 Tax-delinquent property lists are goldmines for finding undervalued land investments with minimal competition.
07:05 Creating a systematic approach to land investing can transform raw land into predictable passive income streams.
14:25 Automated marketing and software tools can simplify real estate transactions and reduce manual workload.
16:27 Building a targeted buyer's list is crucial for consistent land sales and reducing dependency on external platforms.
23:57 Unexpected buyers exist for seemingly undesirable land parcels, so don't quickly dismiss potential opportunities.
Resources
- The Land Geek (official site)
- Email support@thelandgeek.com with subject like "Robert Plank sent me" for free $97 freebie on buying and selling land
- The Best Passive Income Model (podcast)
- The Art of Passive Income (podcast)
- The Land Geek Podcast
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413: Consistency, Persistence, Discipline, and Creativity: Overcome Frustration, Build a Brand and a Following with Jim Sweeney
Jim Sweeney, creator of the Trademarked MIKE cartoon sports character, has crafted his digital innovation to become the first universal animated brand in sports.
Jim's property has enjoyed an incredible start in digital media. In addition to penning 800+ blogs, Jim has also published 40 MIKE Sports Comic Books. Jim's goal is to license MIKE as an alter-ego animated character to a major sports network.
Listen in as we discuss Jim's secrets to being creative and pumping out content, as well as his long-term goal to license his brand.
Quotes:
“People can't stay angry at a cartoon character for long. A cartoon character can get away with saying things that push the envelope a little without ever stepping over the line.” – Jim Sweeney
“When you're in the creative space, you should be creative. I like to think that I'm creative in that I look at the world a little differently.” – Jim Sweeney
“My intent is to entertain, to educate, to edify—and, in some cases, to make people just laugh out loud at something.” – Jim Sweeney
Takeaways:
01:02 Consistent content creation across multiple platforms builds audience trust and opens unexpected opportunities.
02:58 Creating a unique character allows you to communicate complex ideas in a more engaging and less confrontational way.
20:38 Strategic marketing through niche groups and free content can help grow a brand's visibility and potential reach.
28:40 Having a clear, long-term vision while remaining adaptable is crucial for creative entrepreneurship.
31:55 Pursuing creative work should be driven by passion, enjoyment, and personal satisfaction rather than immediate financial rewards.
Visit Mike on Sports
Podcast: Play in new window | Download (Duration: 34:12 — 31.3MB) | Embed
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412: Gain Clarity, Self-Love, Confidence, and Unshakeable Belief in Your Future with Adele Brimage
Adele Brimâge is a Transformational Life Coach, Writer & Speaker, whose mission is to help as many women and visionary men gain clarity on what their current mind-set is producing and how they can easily change it. To have self-love, confidence and unshakable self-belief so they no longer feel stuck or play small in their life or business.
Adele challenges her clients thinking, helps them to acquire a mind-set that sets them up for sustainable results and propels them forward to achieve their goals in their life. Through her speaking she inspires her audience to take back the CONTROL of their life, to get CLEAR about who they are and give themselves PERMISSION to be visible and dare to dream.
Quotes:
“Your thoughts create your world, and no one ever has an experience they haven't invited into their world.” – Adele Brimage
“If you're going to change your belief system, you have to change the thoughts you're thinking, and you also have to change the language you use with yourself.” – Adele Brimage
“You are the author of the book called your life. You write every single chapter of that book with your thoughts, your beliefs, your actions, and your emotions.” – Adele Brimage
Takeaways:
04:40 Your subconscious mind acts like a background computer program, protecting you from perceived risks and potentially blocking personal growth.
11:34 Changing beliefs requires more than lip service - you must actively transform your thoughts, language, and emotional patterns.
17:50 Your internal mindset must change before external circumstances can improve, making personal belief work the foundation of life transformation.
22:46 Focusing on negative thoughts creates a self-fulfilling cycle that leads you toward the very outcomes you're trying to avoid.
26:46 Self-love is the critical foundation for becoming the person you're truly meant to be, not a sign of arrogance.
Resources
- Adele Brimage (official site)
- How To Love Yourself For The Amazing Person You Are (free e-book)
- Adele Brimage on Facebook
Podcast: Play in new window | Download (Duration: 32:40 — 29.9MB) | Embed
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411: Get Your Health Right: Set a Morning Routine in Place for Optimal Sleep, Eating, Movement, Productivity, and Happiness with Dr. Michele Summers
Dr. Michele Summers Colon is the author of Body Wisdom: 10 Weeks to Transformation So You Can Get and Feel Healthy Again and the creator of the podcast Body Wisdom with Dr. Michele. She is also a physician, Ayurvedic health coach, yin yoga and anatomy instructor, and a motivational speaker offering workshops and online courses based on her book. She hopes to inspire women to live happier, healthier lives that honor their own bodies, wants, and desires.
Quotes:
“When you want to have a good tomorrow, you start with today. So, plan to have a good day tomorrow by adjusting your bedtime today, as well as your dinner time and what you're eating today.” – Dr. Michele Summers
“If you're not getting enough sleep, it can cause weight gain—and a lot of people don't realize that. Sleep deprivation can lead to many problems like diabetes, weight gain, and various other stress-related issues in your body.” – Dr. Michele Summers
“We're born pretty much healthy, with everything in balance. As we grow older, things get out of balance because of stress, a busy lifestyle, and sitting at the computer all day.” – Dr. Michele Summers
Takeaways:
01:30 Entrepreneurs often neglect their health due to sedentary work environments, making intentional wellness routines crucial.
03:36 Small, consistent changes are more effective than drastic overhauls when improving personal health and lifestyle.
09:28 Sleep, eating habits, and movement are the three core areas to focus on when rebuilding personal health.
17:45 Customizing health strategies based on individual body types and personal preferences increases long-term success and motivation.
22:15 Regular routines can be disrupted by travel, holidays, and family visits, requiring adaptable health strategies.
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410: The Secrets to Money, Power, and Love Prosperity with Lucas Lehman
Lucas Roy Lehman speaks and leads seminars on personal power and intimacy all over the US, Sweden and Canada. He is a certified neurotransformational coach, a certified sacred sexuality educator.
Over the past ten years, Lucas has worked with hundreds of men and women to overcome the obstacles to their financial success and emotional fulfillment, helping them transform old patterns and limiting beliefs, and courageously create the lives of their dreams.
Lucas talks to us about his forthcoming book, Mastering the 7 Principles of Sex & Money & Power for an Extraordinary Life:
- presenence (what is)
- purpose
- passion
- prosperity
- proactivity
- playfulness
- plasticity
If you're ready to shift from "fear & survival" into "desire & fullness" then listen in.
Quotes:
“Desire is the first step to all achievement. So, if we're talking about how to have the most amazing life, first of all, we need to move from lack into desire.” – Lucas Lehman
“My definition of power is the ability to manifest my desires with ease.” – Lucas Lehman
“Prosperity is more than just financial prosperity. It also includes our physical prosperity—because if you don't have health, energy, and vitality, then all the money in the world is going to be useless.” – Lucas Lehman
Takeaways:
04:40 Desire is a more powerful motivator for growth than fear-based survival tactics.
17:37 Self-worth isn't tied to external achievements, but to internal acceptance and love.
25:25 Productivity can come from joy and desire, not just panic and stress.
32:47 Prosperity means more than money - it includes physical health, creativity, and emotional well-being.
35:19 Your life itself is your greatest art, not just the things you create.
Resources
- Lucas Lehman (official site)
- The Power of Now by Eckhart Tolle (book)
- Lucas Roy Lehman on Yelp
Podcast: Play in new window | Download (Duration: 40:59 — 37.5MB) | Embed
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409: Feed the Beast, Find Your Passions, and Thrive in Your Zone of Genius with Corey Poirier
Corey Poirier, author of The Book of Why, is a multiple-time TEDx speaker, host of the top rated Conversations with PASSION Radio Show, founder of The Speaking Program, and he has been featured in multiple television specials. He's interviewed over 4,000 of the world’s top leaders and has some amazing advice today about finding meaning, leaving your comfort zone, and becoming enlightened.
Quotes:
“I'd rather be busy than bored—and I'll add productive, because being busy just for the sake of being busy doesn't help anybody.” – Corey Poirier
“If you do what you love, you'll never work a day in your life. If you figure out that this is your thing, your calling, or your why, you'll discover that you won't be tired at the end of the day, because you never really worked.” – Corey Poirier
“We're taught in school to focus on our weaknesses and ignore our strengths, because we're already good at them. But if you look at what sets the highest achievers apart, they do the exact opposite.” – Corey Poirier
Takeaways:
00:46 Staying busy isn't enough; being productive in areas you're passionate about is what drives success.
01:57 Passion acts like an energy source that prevents burnout and keeps you motivated.
14:41 Finding your passion is a continuous process that can take years, and it's okay to not have it all figured out immediately.
20:29 Your "why" should create a positive impact beyond just personal achievement.
29:09 High achievers focus on their strengths and hire out or delegate tasks in areas of weakness.
Resources
- The Book of Why
- Corey Poirier (official site)
- Conversations with Passion (Facebook)
Podcast: Play in new window | Download (Duration: 39:51 — 36.5MB) | Embed
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408: Traffic Fountains: Get an Unlimited Number of Clicks, Views, and Sales to Your Website
Do you sometimes feel like you're slaving away at your website? Maybe you built it and they DIDN'T come? When you're looking for "traffic" advice, do you feel like you're told a bunch of shady OR outdated marketing techniques? Even worse, do you feel flooded with lots of "tiny" traffic techniques? If so, today's episode is the relief you've been searching for. We discuss the six traffic fountains you should focus on today:
- Search Engine Optimization & Content Marketing: Fiverr, Rev, WordPress blog, evergreen podcast, LinkedIn, Medium
- Guest Posting: podcast guest interviews (RadioGuestList), Interview Connections
- Video Marketing: YouTube, Facebook Live
- Pay Per Click: Google AdWords, Facebook ads, AdRoll (model, create campaigns daily, break even, scale)
- Upkeep: email marketing & followup campaigns, postcards/thank you's, PushCrew/ManyChat
- Nice to have's: affiliate program (swipe file & contest), Kindle books (your best material), outreach (find customers that use competing or complimentary products), under the table payment (podcast sponsorship, signature ad, Facebook page ad)
Quotes:
“Think of the 80/20 rule: spend 20% of your time creating content and 80% of your time marketing it. You need to spend more time marketing than creating the content.” – Robert Plank
“The real problem with traffic is that things change so much. The rules change all the time—the Google rules, the Facebook rules—for both the free stuff and the paid stuff. Things change all the time.” – Robert Plank
“You need to have a better mindset. You need to put 20% of your income back into ads, in whatever format that is.” – Robert Plank
Takeaways:
04:40 Creating content is only half the battle; spending 80% of your time marketing that content is crucial for success.
11:20 Building a list of buyers is more valuable than collecting free email subscribers who may never purchase.
23:15 Consistently creating new ad campaigns and being willing to experiment is key to finding successful traffic strategies.
35:50 Retargeting and understanding audience targeting can significantly improve the effectiveness of your marketing efforts.
46:30 Breaking even on ad spend is a win, as it allows you to build a list and potential customer base for free.
Resources
- Video Sales Tactics (Facebook Live Streaming)
- Podcast Crusher (Create A Podcast)
- Make a Product (Publish A Book)
Podcast: Play in new window | Download (Duration: 59:32 — 54.5MB) | Embed
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407: Generate Leads, Drive Sales, and Grow Your Social Outreach Using Interactive Quizzes with Josh Haynam
Josh Haynam is the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. He's probably seen more quizzes than any other human on earth right now.
We speak today about why you need quizzes to get traffic to your site, best practices, as well as do's and dont's for your own interactive quizzes. Josh's tool has 175 pre-existing templates to choose from, sorted by conversion rate, so you can begin engaging with your visitors in this new way, starting today.
Quotes:
“Instead of asking people for their information so quickly, you guide them through a whole scripted conversation using the questions in the quiz, creating a back-and-forth interaction.” – Josh Haynam
“The thing that's annoying about marketing and advertising is when we keep getting messages sent to us that we're not interested in.” – Josh Haynam
“We process images much faster in our brains, so it's important to include visuals to help people avoid feeling overwhelmed.” – Josh Haynam
Takeaways:
02:46 Interactive quizzes are a powerful tool for generating leads and growing your business across multiple industries.
07:33 Seven-question quizzes with image-based answers can double your email opt-in rates compared to traditional lead magnets.
17:55 Successful quizzes focus on helping people learn something about themselves, not just collecting data for businesses.
20:49 Personalization through quiz results allows for more targeted and meaningful marketing follow-ups.
23:53 The key to a great quiz is starting with what your customers want to answer, not what you want to know about them.
Sign Up for Interact Quiz Builder
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406: Facebook Groups, Facebook Live Streams, and Word of Mouth Advertising for Real Estate Brokers with Whitney Nicely
Whitney Nicely went from no investments (or strategies) to 19 houses, 19 apartment units and 7 chunks of land in less than three years all bringing monthly money to her bank account on auto pilot. She has traveled the United States speaking on stages, teaching her simple strategies, and meeting with other successful real estate investors- and still buying houses the way she teaches others.
We talk today about how Whitney gets leads into her real estate business through Facebook pages, Facebook Live streaming and word-of-mouth advertising.
Quotes:
“The goal is to make an extra $10,000 a month by the end of next year. And you can do that with one deal a month. You don't have to go out and try to do 100 deals.” – Whitney Nicely
“Just on the other side of that little hiccup, or that little bump in the road, is a whole new world and a whole new life.” – Whitney Nicely
“There are more deals out there than any of us could ever get our hands on, and it really is a people business.” – Whitney Nicely
Takeaways:
04:00 Standing out in a crowded market requires bold, unique marketing strategies that catch people's attention.
11:30 Real estate investing isn't about massive deals, but consistent, steady growth - one deal per month can change your financial future.
17:20 Success in real estate comes from understanding people's problems and offering solutions that give them back their time and peace of mind.
22:30 Building trust through authentic storytelling and personal connection matters more than aggressive sales tactics.
25:36 Real estate remains a solid investment because people will always need a place to live, regardless of economic or technological changes.
Create Passive Income & Build Wealth with Real Estate
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405: Evergreen Focus & Motivation: 12 Mind Hacks to Become a Better Author, Speaker, Coach, Entrepreneur, and Your Best Self
Listen in as we reveal the twelve secrets all entrepreneurs (including you reading this right now) need to know in order to take massive action and enjoy rapid success.
- Quiet the Noise: Don't check email or texting in the morning
- Minimum Viable Product: what's important?
- Body Health: Exercise, wake up early, drink water, and get a good night's sleep
- Better Relationships: contempt, criticism, defensiveness, stonewalling (expert John Gottman)
- Be Present: avoid multitasking, distractions, waiting for X to do Y, or "sticking it out"
- Write Things Down: journal to document and "crack the nut" plus gratitude list
- Negative Self Talk: ask better questions about your situation, such as: What's good about this? What action will you take moving forward? Is the thing you're worried about always true in all circumstances?
- Be Independent: You are in control. Even if luck or people get you down,
- Be Positive: Why did you get started with your business in the first place? What used to get you excited?
- Triggers, states, habits, responses
- Entrepreneurial Skill: distill the information down quick enough to take action. Don't be arrogant. Pay attention. Take the steps and see if you did it correctly. Don't give up.
- Chunking: Adjust the size of your "laundry basket" to work your productivity muscle (focus muscle)
Quotes:
“Half the battle is just knowing where you're at and knowing what needs to be fixed.” – Robert Plank
“You're in control of everything you're doing today. The day can be spent the way you choose.” – Robert Plank
“Don't just learn and then put it aside. And don't just find a way to talk yourself out of implementing.” – Robert Plank
Takeaways:
02:19 Quiet the noise in your morning by avoiding immediate email and text checks to prevent starting your day in a stressed state.
11:50 Exercise doesn't require complex routines; simple actions like walking can significantly improve mental clarity and physical health.
21:42 Writing down daily tasks increases the likelihood of completing them and helps track actual productivity versus perceived productivity.
29:47 Recognize your emotional triggers and choose to respond differently, breaking predictable patterns that hold you back.
38:14 Focus on completing a few meaningful tasks daily rather than creating overwhelming to-do lists that rarely get finished.
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404: Copywriting, Creating Websites, Providing Value, and Overcoming Sales Obstacles with Chi Odogwu
Chi is a business growth consultant, digital marketer & direct response copywriter. He helps clients grow their businesses and achieve success on their terms through his digital marketing training, personal development coaching & entrepreneurship mentoring services.
We talk today about how Chi differentiates himself as a copywriter, how he landed his first few gigs and how doing business online in Africa, the Middle East and Europe differs from North America.
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.” – Chi Odogwu
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.” – Chi Odogwu
“Not being clear in your messaging is the number one problem a lot of companies are facing.” – Chi Odogwu
Takeaways:
05:50 Solving genuine problems for people naturally grows your business through word of mouth and referrals.
13:11 Design websites for mobile users with limited data, focusing on quick loading and concise messaging.
14:42 Meeting clients where they are means understanding their communication preferences, like using WhatsApp instead of email.
19:36 Great companies often have excellent products but fail due to weak, generic marketing communication.
23:50 Expanding internet access can democratize learning and economic opportunities in developing regions.
Resources
- Chi Odogwu (Official Site)
- The Bulletproof Entrepreneur (Podcast)
- Chi (LinkedIn)
- Chi (Twitter)
- Chi (Facebook)
Podcast: Play in new window | Download (Duration: 29:53 — 27.4MB) | Embed
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403: Interview Valet: Reach Your Ideal Audience Using Podcast Interview Marketing
We're talking today about getting traffic by being a guest on interview podcasts, and our guest was Tom Schwab from Interview Valet, but the recording didn't come out, so Tom does not appear in today's episode.
When you appear on other peoples' podcasts as a thought leader expert, you can become the person people sit up and listen to, and you get that "know, like, and trust" factor. Topics covered:
- How to get on "the right stage" with podcast guest marketing, and why it's a way better payoff than guest blogging to get a continual flow of leads
- Why it makes more sense to use a podcast booking agency instead of doing the research, leg-work, outreach, scheduling, and follow-up yourself
- How Tom's team prepares you and tracks your podcast traffic
Quotes:
“Once somebody in a remote place gets online, the first thing they want to do is learn what's out there.”
“Businesses are the same wherever you go. Business owners have the same problems, the same desires, and the same needs.”
“Not being clear in your messaging is the number one problem a lot of companies are facing.”
Takeaways:
05:45 Podcast guest marketing is a powerful way to reach niche audiences who are genuinely interested in your specific expertise.
13:15 Using a podcast booking agency like Interview Valet can save time and provide professional support in getting quality podcast interview opportunities.
16:15 Creating custom landing pages for each podcast appearance helps track visitor engagement and provides multiple ways for interested listeners to connect with you.
24:15 Targeting enthusiast podcasts is more effective than broad media platforms for promoting specialized products or services.
24:30 Tracking interview results through custom links and landing pages allows you to measure the actual impact of your podcast guest appearances.
Resources
- Interview Valet (Podcast Booking Agency)
- Podcast Guest Profits (Book)
- Tom Schwab (Twitter)
Podcast: Play in new window | Download (Duration: 29:19 — 26.8MB) | Embed
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402: Become a Powerful Speaker and Storyteller with Chuck Hooper
Chuck Hooper is a business intelligence consultant, specializing in data visualization analytics, and, brings over 5 decades of business experience with him. In addition to the current consulting offerings, Chuck is an author, a speaker, does workshops on being a better speaker/presenter, and, conducts training sessions on the use of Tableau Software products.
Quotes:
“Know your audience. If you're speaking to business analysts, what is their pain point? Typical business analysts don't have trouble analyzing the data—they have trouble getting their insights taken up the line.” – Chuck Hooper
“If you don't get some laughter out of your audience, they're going to tune out. People can only take so much seriousness before they start tuning you out.” – Chuck Hooper
“It is so much easier to find a new audience than it is to come up with a new speech.” – Chuck Hooper
Takeaways:
06:08 Self-deprecating humor helps speakers connect with audiences and make their presentations memorable.
14:23 Use storytelling to subtly showcase your expertise by highlighting client successes instead of bragging about yourself.
21:29 Know your audience deeply and tailor your presentation to their specific needs and interests.
28:44 Start your presentation with a powerful, attention-grabbing opening that makes people want to hear more.
32:16 Practice speaking extensively, focusing on reducing filler words and developing a smooth delivery.
Resources
- Better Insights Through Analytics (Website)
- Speaker Presenter (Website)
- 59 Minutes to Great Storytelling (Book)
- Chuck Hooper (Twitter)
Podcast: Play in new window | Download (Duration: 38:48 — 35.5MB) | Embed
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401: Jungle Scout: Search for Profitable Amazon FBA Selling Opportunities and Spy on Your Competition with Greg Mercer
Greg is the founder and CEO of Jungle Scout as well as a suite of other tools to empower Amazon sellers. When he's not working on the software side of things, he continues to manage and grow his physical product brands. Listen in as he explains what you need to do on Amazon in order to create the proper products, stay competitive and follow the trends in the fast-paced world of Fulfilled By Amazon e-commerce.
Quotes:
“What I learned is that a lot of people understand how good of an opportunity selling on Amazon is, but most don't know where to begin or what they should start selling.” – Greg Mercer
“Technology is awesome. Just 10 years ago, big companies were probably spending tens or hundreds of thousands of dollars on market research studies, and now a normal dude can just go on Amazon, read bad reviews, and know exactly what's wrong with a product.” – Greg Mercer
“Most people go wrong on Amazon by choosing what they're going to sell based on emotions, gut reactions, or their passion.” – Greg Mercer
Takeaways:
04:04 Small improvements in product design can lead to significant market advantages and higher sales volumes.
07:36 Amazon's massive scale offers endless opportunities for sellers, even with increasing competition.
12:45 Successful product research involves analyzing competitor reviews, understanding customer pain points, and making strategic improvements.
17:34 Data-driven product selection trumps emotional or passion-based choices when entering the Amazon marketplace.
21:23 Tools like Jungle Scout can transform product research from a guessing game to a precise, data-backed strategy.
Resources
- JungleScout: Amazon Product Research Tool (Website)
- Million Dollar Case Study: Watch Greg Launch a Product in Europe (Site)
- Greg Mercer (Twitter)
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400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil
Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.
Quotes:
“To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil
“Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil
“When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil
Takeaways:
04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning.
13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency.
18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation.
20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process.
25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations.
Resources
- What Type of Profit-Preneur Are You? (Quiz)
- Kelly O'Neil (Official Site)
- Kelly O'Neil (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:04 — 23.9MB) | Embed
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399: How to Become a Content Creation Machine
Are you ready to discover how you can generate so many videos, blog posts, podcast episodes, guest podcasts, live streams, and more, so that your business will have as much leads and income as you'll ever need? If so, listen in to today's episode.
- Content doesn't always mean written posts or PDF's.
- Ask real questions from real people to discover pain points. Solve real problems. Use lists/steps (for the TLDR factor). Experiment with different structures (i.e. Seth Godin lists). Think about your initial struggles (relate) and your insights (how you solved that problem). More importantly, share the interactions you had with others to find those breakthroughs so that it isn't all about you. Seriously, write questions, answer them, then delete the question.
- Use templates whenever possible. For example, answer three questions. Article or video = 3 talking points. Podcast or blog post = 3x3.
- I've used walking + EverNote to crank out a ton of material. Change your surroundings and focus on that single writing task.
- Publish often. Realizing that blogging, vlogging, and podcasting is simply getting ideas out to test your material. You'll reuse & refine your best ideas/stories for a book later. Right now, you're seeing what material is popular so you can create more.
- Write often so that you can build that muscle. Wake up a little earlier and set aside time every day for some writing.
- Keep a content piggy bank of COMPLETED articles so you're not always scrambling for content. Get ahead of that calendar and fill it up.
Quotes:
“Content doesn't always mean written posts or PDFs. Content can be YouTube videos you upload, Facebook live streams you host, or an audio podcast.” – Robert Plank
“It's important to be a real human being out there in the internet world. It's important to get your ideas figured out, because the person you're branded as today probably won't be the same branding you have 5, 10, or 15 years from now.” – Robert Plank
“Ask and answer real questions from real people to discover pain points and solve real problems.” – Robert Plank
Takeaways:
04:40 Content creation isn't limited to written posts; it spans across videos, podcasts, live streams, and multiple digital platforms.
12:15 Solving real problems requires listening to actual questions people are asking in forums, groups, and communities.
18:30 Using a structured approach like the "three by three" method can break through writer's block and make content creation more systematic.
23:20 Walking and using mobile note-taking apps can unlock creative thinking and help capture spontaneous content ideas.
31:10 Building a "content piggy bank" of completed articles in advance prevents last-minute scrambling and maintains consistent content production.
Resources
- Time Management on Crack (Course)
- 100 Time Savers (Book)
- Checklist Mindset (Book)
Podcast: Play in new window | Download (Duration: 36:52 — 33.8MB) | Embed
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398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer
Listen in today as we talk about the five entrepreneurial skills you need for a successful business:
- Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
- Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
- Basic website creation (WordPress, funnels, membership sites)
- Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
- Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)
Quotes:
“Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank
“Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank
“The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank
Takeaways:
02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating.
12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills.
18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency.
28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward.
29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there.
Resources
- WP Crusher (WordPress)
- Profit Dashboard (Fiverr)
- Webinar Crusher (Website)
- Membership Cube (Website)
Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed
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397: Quiet Light Brokerage: Buy and Hold (or Flip) E-Commerce, Amazon FBA, SaaS and Content Websites with Mark Daoust
Mark Daoust leveraged his knowledge of SEO, marketing, and technology and started Quiet Light Brokerage as a conduit for entrepreneurs seeking to market, buy, and sell internet businesses. Mark’s firm has helped hundreds of entrepreneurs maximize the value of their e-commerce, saas, and content-based businesses and successfully exit.
Marks speaks with us about how your personality dictates whether you "buy and hold" or flip your web properties, how to avoid a website with a single point of failure, and what you can do to make your online journey as profitable as possible.
Quotes:
“Financially, you're going to make more money by holding on to a profitable online business—almost every single time. You're going to make more money in the long run.” – Mark Daoust
“If you're starting something from scratch, you might have a great idea, but executing those ideas is a lot harder than it seems.” – Mark Daoust
“Buy what you're good at. If you're really good at SEO, find a site that could benefit from SEO. If you're really good at conversion optimization, that's what you want to focus on.” – Mark Daoust
Takeaways:
04:13 Buying an established online business can save years of struggle compared to building from scratch.
10:10 Diversify your online business revenue streams to protect against platform-specific risks.
12:02 Choose web properties that align with your personal skills and operational strengths.
19:09 Start small when entering website buying/selling to minimize initial financial risk.
21:06 Invest time understanding the marketplace before making your first purchase.
Resources
- Quiet Light Brokerage (Website)
- Mark Daoust (LinkedIn)
- Mark Daoust (Twitter)
Podcast: Play in new window | Download (Duration: 28:56 — 26.5MB) | Embed
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396: Wellness, Energy, and Mindset: Reboot Your Success, Revitalize Your Business and Yourself with Holistic Health Coach Rhonda Liebig
Rhonda Liebig is here to get you back on the path towards being healthy, waking up early, drinking water, exercising, thinking positive and having healthy relationships. Listen in to hear about how you can escape the fear, get your bodily health right, and get out of panic mode.
Quotes:
“This is like borrowing from the bank. You're forcing your body to find energy. It's not just caffeine giving you energy—it's going straight to your adrenal glands, triggering all your stress hormones, and saying, ‘Work, work right now,’ which is why your body gets more tired.” – Rhonda Liebig
“Our whole digestion is just like your thumbprint—the entire system is uniquely designed for you.” – Rhonda Liebig
“Be yourself and don't try to portray or fake anything—that's where everything starts. That's where your food choices come from, because you're beginning to listen to yourself.” – Rhonda Liebig
Takeaways:
04:29 Drinking a big glass of water first thing in the morning kickstarts your body's energy and metabolism.
10:46 Understanding your unique body's needs is more important than following generic health advice or trends.
12:26 Small, consistent lifestyle changes can dramatically improve your overall energy and health, rather than drastic diet shifts.
15:13 Self-criticism and negative self-talk are major barriers to personal growth and wellness, blocking your potential for positive change.
26:20 Aligning personal health with professional productivity can lead to better business outcomes and personal satisfaction.
Resources
- Rhonda Liebig (Official Site)
- Rhonda Liebig Health Coach (Facebook Page)
- Rhonda Liebig (LinkedIn)
- The FITT Solution (Book)
Podcast: Play in new window | Download (Duration: 30:13 — 27.7MB) | Embed
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395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann
Digital Marketing Consultant Brian Saemann wants to help law firms get noticed. He started his agency with no experience, no marketing education and no connections in the industry. Now he wants to help other marketers launch their own agencies so they can build their ideal career & lifestyle.
Listen in as Brian talks about how he specialized his agency, what types of clients he works with and what he does to get the phone ringing for local attorneys.
Quotes:
“If you're trying to be everything to everyone, you end up being no one to anyone.” – Brian Saemann
“In today's world, if you've got attention, you want to push it toward an action as quickly as you can.” – Brian Saemann
“We want to strike a balance between how much information we really need to get and asking for the least amount of information possible.” – Brian Saemann
Takeaways:
01:51 Targeting a specific client type is more effective than trying to appeal to everyone.
12:37 Transforming business features into clear client benefits creates more compelling marketing messages.
18:13 Quick and personalized follow-up is critical in professional service marketing.
21:13 Personal branding through photos and unique messaging can significantly improve client conversion rates.
25:24 Landing pages should be simple, focused, and designed to drive immediate action.
Resources
- GoBeyondSEO (Market Your Law Firm)
- Digital Agency School (Build A 6-figure Digital Marketing Agency)
- CallRail (Call Tracking)
- Brian Saemann (LinkedIn)
- Brian Saemann (Twitter)
Podcast: Play in new window | Download (Duration: 29:23 — 26.9MB) | Embed
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394: Postcard Marketing, Direct Mail, and Building Customer Relationships
Many people are looking to give away copies of a free book or even purchase a list, when they haven't properly contacted their customers. Or, they look into fancy (expensive) direct mail solutions that don't get results when they haven't yet taken the time to send some quick postcards or make some quick phone calls to buyers.
Discover today how you can use our WP Kunaki plugin to collect addresses of the buyers of your membership site (as well as free members!) and how I send hand-written thank you cards to customers for 75 cents each and 90 seconds each. You'll also hear about Double Agent Cards which we used to send brownies to our customers as well as personalized items.
Quotes:
“You should know your customers' names. You should at least have some recognition if someone has bought from you again and again.” – Robert Plank
“The name of the game here is to wake people back up and remind them that I exist.” – Robert Plank
“Don't let yourself get held back by thinking, ‘I need this whole system. I need to see who's bought five or ten products from me.’ Just get started.” – Robert Plank
Takeaways:
02:20 Personal touch in marketing beats complex strategies - handwritten postcards can reconnect with customers more effectively than elaborate campaigns.
08:10 Start small with marketing efforts - sending 4-5 postcards daily is better than planning massive, never-executed campaigns.
10:47 Multiple contact points build strong customer relationships - postcards, emails, phone calls, and social media interactions create lasting connections.
11:09 Simple communication trumps overthinking - don't get stuck on tracking links, paper thickness, or complicated systems.
17:49 Know your existing customers before chasing new leads - focus on re-engaging past buyers instead of purchasing expensive, untested contact lists.
Join our "Membership Cube" Course Today
Podcast: Play in new window | Download (Duration: 23:49 — 21.8MB) | Embed
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392: Create, Launch, Market and Maintain a Daily Podcast
We're talking today about how you too can create a podcast that cranks out content every single day, 5 episodes per week. How do you find the time? What tools do you use? How do you keep yourself from running out of content? We tackle all that and more in today's episode.
Quotes:
“If you rely on no system, you're almost guaranteed to fail. If you rely on being enthusiastic and excited every single day of the week, that's a recipe for failure too.” – Robert Plank
“Don't focus on making your podcast neat, tidy, and thorough with all your segments. You don't need any of that.” – Robert Plank
“The better you get at speaking extemporaneously, the more you'll understand how it's going.” – Robert Plank
Takeaways:
05:26 Creating a daily podcast requires a solid system and preparation, not just daily motivation.
11:53 Batch your podcast production tasks to save time and maintain consistent content flow.
20:48 Interview guests from different backgrounds to keep your podcast fresh and expand your content range.
26:47 Focus on delivering valuable content over perfect production quality.
27:47 Start small and build your podcast consistently, even if you can't immediately achieve a daily format.
Resources
- Podcast Crusher (Podcasting Course)
- Calendly (Online Scheduler)
- Skype (Used For Making Calls For Interviews)
- Camtasia Studio (Used To Record Interviews And Solo-Casts)
Podcast: Play in new window | Download (Duration: 34:11 — 31.3MB) | Embed
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