Recent Updates
391: Everything You Need to Know About WordPress Blog Websites: Posts, Pages, Plugins and Themes
Today we're talking about WordPress and our brand new course WP Crusher which shows you everything you need to know about creating a point-and-click website, adding content, making it look the way you want (themes) doing what you want (plugins) all on a site that's fast, secure, easy to backup, and is a site that you control.
Quotes:
“Let someone else worry about the design. You focus on what makes you great.” – Robert Plank
“Whatever gets the job done is fine, and WordPress is what gets the job done. It allows you to start off quickly and easily with just the basics.” – Robert Plank
“People would always rather click around on something different. They'd rather get distracted than just buy.” – Robert Plank
Takeaways:
08:17 Choosing the right hosting, domain, and plugins is crucial for a successful WordPress website.
13:03 Membership sites can be simple solutions for sharing knowledge and creating additional income streams.
17:04 Focus on creating valuable content and solving problems, rather than getting stuck on perfect website design.
23:46 WordPress is a powerful, user-friendly platform that allows anyone to create websites without advanced technical skills.
25:06 Regular updates and basic security measures can protect your WordPress site from potential vulnerabilities.
Join our WP Crusher Online Course
Podcast: Play in new window | Download (Duration: 29:32 — 27.0MB) | Embed
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390: Day Job Freedom: Get Unstuck, Fill the Creative Void, and Overlap Your Way to Entrepreneurial Growth with Sean McCabe
Sean McCabe writes over a million words a year. He is the author of Overlap: The ultimate guide to turning your side passion into a successful business. He's helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes: a learning community for entrepreneurs looking to do fulfilling work.
Sean believes in generating income from the trifecta: client work, products, and training. He's also a huge fan of the 3 P's of accountability: public accountability, partner accountability, and personal accountability. Tune in to hear about his writing secrets, how to commit, and how to quit your 9-5 day job, step by step.
Click Here to Claim the "Overlap" Book
Quotes:
“Motivation isn't fuel for beginning; it's a result of taking action. When you show up and commit to showing up every day, you'll find that motivation comes after you show up.” – Sean McCabe
“The best way to get someone's attention is to repeat back what they just told you. They tell you something, and you say, ‘So what I'm hearing you say is this,’ and you feed it right back to them.” – Sean McCabe
“There's not really a wrong step. Any arrow you pick is forward progress.” – Sean McCabe
Takeaways:
07:35 Use the "trifecta" approach to business growth: start with client work, then move to products, and finally teach what you've learned.
17:07 Create accountability through public declarations, partner check-ins, and personal commitment to consistently take action.
19:21 Communicate your unique value by curating and simplifying what you share, making it easy for others to understand and remember your core offering.
24:42 Focus on one passion at a time, developing it fully before expanding to other interests, like carefully stoking one fire pit instead of spreading yourself thin.
31:40 Build your business gradually by using your day job as a financial foundation, allowing you to experiment and grow without immediate financial pressure.
Resources
- Sean McCabe (Official Site)
- Overlap: Start a Business While Working a Full-Time Job (Book, How To Quit Your Day Job)
- Sean McCabe (Twitter)
Podcast: Play in new window | Download (Duration: 37:13 — 34.1MB) | Embed
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389: Persistence, Dedication, and Speed: Play the Numbers Game with Serial Entrepreneur Jim Beach
Jim Beach is here to talk about failures, scaling, success, opportunities, and adding your unique twist. He believes that to have repeatable success, you should copy someone else's idea, execute it better, and start with little money. Listen in to hear about what he's built and what he's learned from his up's and down's.
Quotes:
“Changing the focus and definition of entrepreneurship allows millions of people to be entrepreneurs who otherwise would have sat it out.” – Jim Beach
“Entrepreneurs don't get scared off by ‘no.’ ‘No’ means no today, maybe yes next week.” – Jim Beach
“Do crazy stuff just for the story, because the story is worth telling, and you'll have a lot of fun that way.” – Jim Beach
Takeaways:
09:43 Passion should focus on lifestyle and entrepreneurial freedom, not just the product you're selling.
11:39 Copy successful business ideas, but execute them better and smarter than the original.
15:29 Start businesses with minimal investment (under $5,000) to reduce financial risk.
18:52 Partner with complementary skills and prestigious brands to increase your business's credibility.
21:11 Persistence and willingness to face repeated rejection are critical to entrepreneurial success.
Resources
- Jim Beach (Official Site)
- Jim Beach (LinkedIn)
- School for Startups (Book)
- Jim Beach (Twitter)
- Entrepreneurial DNA by Joe Abraham (Book, Four Types of Entrepreneurial Personalities)
Podcast: Play in new window | Download (Duration: 32:34 — 29.8MB) | Embed
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388: Your Business is a Live Expression of Your Strategy: Specialize, Differentiate, and Organize to Fill the Leadership Gaps and Get Transformational Change with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership.
He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best.
Quotes:
“The worst thing you can do is ask an organization to hope for change, then dash those hopes by not following through.” – Ron Carucci
“If you're a leader and don't have people in your face with dissenting points of view and disconfirming fact bases about how you see the world, you're in the most dangerous place you could be.” – Ron Carucci
“The longer you wait, the fewer options you have and the harsher your choices become.” – Ron Carucci
Takeaways:
04:05 Organizations must be strategic about change, focusing on comprehensive transformation rather than scattered small adjustments.
06:35 Leaders need to create clear strategic identity and understand exactly how they will compete and win in their market.
12:37 Entrepreneurs and small businesses should start strategic planning early, not wait until they're "big enough".
18:05 Successful businesses constantly monitor external contexts and remain adaptable without losing core strategic focus.
25:31 Courageous leadership means soliciting honest feedback and being willing to hear uncomfortable truths about your organization.
Resources
- Navalent (Agency)
- Leading Transformation: An Owner's Manual (Site)
- Ron A. Carucci on Amazon (Books)
Podcast: Play in new window | Download (Duration: 26:39 — 24.4MB) | Embed
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387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder
Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting.
Quotes:
“Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder
“Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder
“If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder
Takeaways:
04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted.
15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time.
20:46 Shares are the most valuable metric, showing which content truly connects with your audience.
23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you.
25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content.
Use Edgar to Automate Your Social Media Content Marketing
Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB) | Embed
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386: Strengthen the Discipline Muscle: From Overworked, Overscheduled and Overwhelmed to Focused, Confident and Accomplished with Rita Emmett
Rita Emmett is here to help you amp up your productivity, de-clutter, remove stress and dread. If you'd like to overcome procrastination, fear (of making mistakes, of failure, of success, of perfectionism), and you'd like to form new successful habits, then listen up. Rita can help you strengthen your discipline muscle, become present, enjoy your activities and find fulfillment in what you do. Her system is called S.T.I.N.G. and is as follows:
- Select one task you've been putting off
- Time yourself doing it (for one full hour)
- Ignore everything else
- No breaks allows
- Give yourself a reward after completion
Quotes:
“As long as fear is in our subconscious and we can't get ourselves to act, it has the power to immobilize us—to paralyze us. But once we identify that fear, it loses its power.” – Rita Emmett
“There is great power and reward. A lot of people's rewards are things they could have anyway, but they don't allow themselves to receive them.” – Rita Emmett
“As my procrastination diminished, I became more present—more into the now, more into just really enjoying the moment.” – Rita Emmett
Takeaways:
04:28 Breaking big tasks into small, manageable chunks helps overcome the overwhelming feeling of procrastination.
11:42 Creating a reward system is crucial for building motivation and completing tasks you've been avoiding.
22:50 Identifying the underlying fears that block your progress can help you break through procrastination barriers.
29:33 Writing down your obstacles and bringing subconscious blocks to light can reduce their power over you.
33:13 Developing a disciplined approach requires consistent practice, similar to building a muscle.
Resources
- Rita Emmett (Official Site)
- Rita Emmett (Amazon)
- Rita Emmett (YouTube)
Podcast: Play in new window | Download (Duration: 39:15 — 35.9MB) | Embed
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385: Sell on Amazon in Europe for More Traffic, More Sales, More Exposure and More Money with Marketplace Superhero Stephen Somers
Stephen Somers says that, when it comes to selling on Amazon FBA, you're leaving money on the table unless you're selling in Europe. You can mail inventory to the UK and enjoy listings in Amazon marketplaces like the UK, France, Italy, Spain. Stephen explains what you need to know about setting up your European business identity and VAT tax compliance.
Just imagine if you applied the "Rule of Five" and sold 5 products, in 5 countries, 5 units per day, at 5 dollars each. That totals $18,750 in 30 days or $225k in a year, so why wouldn't you list your products in multiple Amazon marketplaces? He also believes that your products should be B.E.S.T.: Boring, Established, Sustainable, and Tangible.
Quotes:
“We're not just sellers—we're investors. We're so painfully focused on the numbers because the numbers matter. I used to think they were boring, but when they started putting dollar signs, pound signs, and euro signs in front of them, it became really exciting.” – Stephen Somers
“The core of any business is taking a simple product, selling it over and over again at ever-decreasing costs. When you do that, you've got a formula for a powerful business.” – Stephen Somers
“We typically sell what we call B.E.S.T. products, which means they're boring, established, sustainable, and tangible.” – Stephen Somers
Takeaways:
09:51 Selling on Amazon in Europe offers massive untapped potential with less competition and a larger combined market than the United States.
19:50 Understanding local market nuances, including language and consumer behavior, is crucial for successful international selling.
22:16 Focus on "boring" products that are established, sustainable, and tangible instead of chasing trendy, short-lived items.
33:24 Always calculate your numbers carefully, prioritizing profit margins over total revenue.
38:48 The "Rule of Five" strategy can help entrepreneurs scale their business by selling five products in five countries, creating multiple small revenue streams.
Resources
- Marketplace Superheroes: Build a Global Amazon Business (Website)
- Muloot (Get Help Setting Up in Europe)
- KeywoodTool.io (Tool)
- Translated.net (Site)
Podcast: Play in new window | Download (Duration: 46:28 — 42.5MB) | Embed
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384: Splitly and Profit Peak: Split Test Your Amazon FBA Pricing, Images, and Product Listings with Andrew Browne
Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results.
Split testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products.
Quotes:
“A big part of selling on Amazon is driving traffic and sales so you move up the search rankings. Amazon rewards you, and then you make more sales.” – Andrew Browne
“The hard part of split testing is actually coming up with the ideas—that's where the work comes in.” – Andrew Browne
“Always focus on what's most profitable. Always try to optimize your winners and get that extra few percent out of them.” – Andrew Browne
Takeaways:
04:33 Split testing on Amazon isn't just about changing things randomly, but about systematically improving your product listing with data-driven decisions.
05:53 Small changes in conversion rates can create massive compounding effects in your Amazon business, boosting both immediate profits and search rankings.
14:05 Amazon's search algorithm rewards sales performance differently than other platforms, making strategic optimization crucial for sellers.
18:20 Even if you're a new or small Amazon seller, split testing can help you incrementally improve your product listings with minimal risk.
23:16 Focus on testing your best-performing products with significant changes to get meaningful and faster results.
Podcast: Play in new window | Download (Duration: 28:26 — 26.0MB) | Embed
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383: 10X Travel Hacks: Travel at a Discount (or For Free) Using Manufactured Spending, Churning, Credit Card Rewards, and Travel Points with Bryce Conway
Bryce Conway is the founding editor of 10xTravel and the Author of Takeoff: How to Travel the World for Next to Nothing. He writes about travel, personal finance, and entrepreneurship. If you'd like to hear about travel hacks (how to travel at a massive discount) then listen in to today's stories and strategies.
Quotes:
“The reason these bonuses exist is because most Americans, statistically, have a significant amount of credit card debt and are paying a large amount of interest on it. That's financially a really bad move.” – Bryce Conway
“Your credit score is almost certainly going to improve by opening more cards and using them responsibly. Of course, the emphasis is on using them responsibly—don't change your lifestyle at all.” – Bryce Conway
“People don't realize the huge upside of the points they have. They end up cashing them in for really poor redemptions.” – Bryce Conway
Takeaways:
04:00 Travel hacking can dramatically reduce travel costs by strategically using credit card rewards and points.
11:10 Credit card sign-up bonuses can provide significant travel opportunities with minimal out-of-pocket expenses.
12:51 Responsible credit card management is crucial when pursuing travel rewards to avoid financial pitfalls.
16:39 Start small by learning from online communities and resources before diving into complex travel point strategies.
22:01 Always research and maximize the value of your travel points to get the most beneficial redemptions.
Resources
- Step-by-Step Process to Travel in Luxury for Next to Nothing (Free Report)
- Takeoff: How to Travel the World for Next to Nothing (Book)
- Churning Sub (Reddit)
- FlyerTalk (Site)
- Credit Karma (Credit Reports)
- 10X Travel (Bryce Conway's Official Site)
- How to Travel the World for Next to Nothing (TedX Talk)
Podcast: Play in new window | Download (Duration: 25:58 — 23.8MB) | Embed
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382: Native Advertising and The Penny Hoarder: How to Create a Movement, Scale It, Deliver Massive Value and Make the Most Money from Your Website with Vishal Mahtani
Vishal Mahtani is VP of Business Operations at The Penny Hoarder, one of the world's largest personal finance websites with 16+ million monthly readers. In addition to the day-to-day execution, he is integral to developing long-term business strategy, establishing partnerships with key brands and distribution partners, and creating a proprietary ad tech platform. Listen in to discover some of the amazing things they've been doing recently with performance marketing and native advertising.
Quotes:
“It's about putting in the elbow grease to get there, recognizing when you've arrived, and scaling quickly. At the same time, when you have an idea, there's probably a thousand other people having the same idea.” – Vishal Mahtani
“It's really about defining a different way and being a first mover—not necessarily inventing an industry, but finding that secret sauce, that one thing that makes it unique.” – Vishal Mahtani
“We're about putting money back in people's pockets, so it's all about growing, saving, and earning money.” – Vishal Mahtani
Takeaways:
01:05 Native advertising works best when it tells authentic stories that genuinely help consumers make informed decisions about earning, saving, or growing money.
05:09 Performance marketing thrives when content directly addresses advertiser needs and provides real value to readers.
10:59 Entrepreneurial success comes from finding the intersection between emerging technology and current societal needs.
18:43 Continuous experimentation and measurement are critical for refining business strategies and content approaches.
21:19 Successful digital businesses require quick identification of a unique market approach and rapid scaling before competitors catch up.
Resources
- The Penny Hoarder (Website)
- The Penny Hoarder (Facebook)
- Vishal Mahtani (LinkedIn)
Podcast: Play in new window | Download (Duration: 24:08 — 22.1MB) | Embed
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381: Reprogram Your Habits, Defeat Overwhelm, Remove Excuses, Find Inspiration and Discover Your Own Path with Derek Doepker
Derek Doepker is a former rock guitar player turned 7x bestselling author, speaker, and coach on mind, body, and business success.
Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed
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His goal is to help people break through their BS and amplify their productivity, profit, and performance by sharing clever mind games, life hacks, and the secrets of success found in music. Information does not equal transformation, and Derek says that you need to follow this three step process:
- open the floodgates to an idea: lower your standards about what a bad idea is, think about what's possible, and realize the "slingshot effect" (i.e. the gym makes you weaker and then you grow stronger)
- transition: sift, sort, preocess, narrow, filter, mix ideas
- completion: eliminate, edit, deadlines
Quotes:
“Breakthroughs often don't come from looking at new things. They come from looking at old things in a new way.” – Derek Doepker
“Information doesn't create transformation. Information without implementation—most people would say common sense—won't get you very good results, or any results at all.” – Derek Doepker
“One of the best ways to create really great work up to a high standard is to start by lowering your standard.” – Derek Doepker
Takeaways:
02:39 Personal development advice is universal, but its true power lies in making it specifically relevant to your unique personality and goals.
07:39 Information without implementation leads to zero progress. Learn something, then immediately put it into practice.
13:21 State management is critical - prepare yourself mentally and physically before tackling important tasks to maximize productivity.
20:22 Creativity isn't just about generating ideas, but also about filtering, structuring, and completing those ideas through a deliberate three-phase process.
26:21 High achievers often need external structure like deadlines to unlock their most innovative work and prevent endless exploration.
Resources
- Derek Doepker (Official Site)
- Free book: Why You're Stuck (Free Book)
- Derek Doepker (Facebook)
- Derek Doepker (uDemy)
- Derek Doepker (Amazon)
Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed
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380: Next Level Mindset: End Self-Sabotage, Money Blocks, and Other Limits to Become Self-Aware, Discover a Bigger Purpose and Take Consistent Profitable Actions with Christy Primmer
Christy Primmer from Primetime Consulting is an expert at changing lives. If you want to live up to your true potential and stop self-sabotage, you'll want to listen to her advice today and apply a few of her exercises. For example, ask yourself, "What's the payoff of staying stuck?" And then, "What will change if you get un-stuck?" Finally, "What if you had it now?"
Quotes:
“It's about having your daily routine set up for you, always fueling your mind for success—not just fixating on the goal, but truly trusting it's happening, stepping into it, owning the greatness you have, and showing up as that 2.0 version of yourself.” – Christy Primmer
“Always do more than you think you can, but don't burn yourself out.” – Christy Primmer
“When we stop self-sabotaging in pursuit of our goals, become aware of what's going on, and give ourselves the time to invest in shifting our mindset and thoughts, it makes all the difference.” – Christy Primmer
Takeaways:
00:50 Having a vision bigger than your immediate goal creates powerful, consistent motivation.
03:38 Successful people show up 100% consistently, especially on days they don't feel like it.
14:46 Self-awareness and accountability are critical for breaking through personal performance barriers.
22:10 Listing out your fears and reasons for staying stuck can help you overcome self-sabotage.
23:20 Acting "as if" you've already achieved your goals can help you create the mindset needed for success.
Resources
- Christy Primmer: Primetime Consulting (Official Site)
- Primetime Consulting (Facebook)
- Christy Primmer (LinkedIn)
- Christy Primmer (Instagram)
Podcast: Play in new window | Download (Duration: 27:02 — 24.7MB) | Embed
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379: Expert Engines: Use AdWords Pay-Per-Click to Get More Leads into Your Local Business with Jan Roos
Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords.
Quotes:
“It's not about what's pretty, it's about what works.” – Jan Roos
“At the end of the day, the whole process of marketing is just about conveying a message to somebody.” – Jan Roos
“You can drive a car with three wheels, but you're not going to get there as fast, and you're not going to use as much gas as you should.” – Jan Roos
Takeaways:
03:59 Marketing success hinges on understanding your client's unique value and communicating that difference clearly.
11:48 Attractive design doesn't always mean better conversion - data and testing reveal what truly works.
20:32 Small businesses can compete with big spenders by focusing on their own return on investment, not total market share.
22:41 Choose marketing channels that provide quick feedback, allowing rapid testing and adjustment of strategies.
25:35 The best AdWords clients have short buying cycles, high-ticket services, and limited nationwide competition.
Resources
- Expert Engines (Website)
- Jan Roos (LinkedIn)
Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed
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378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young
Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.
Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.
P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa.
Quotes:
“Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young
“What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young
“It's all about good design—really creating an elegant product these days.” – Steve Young
Takeaways:
01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies.
03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques.
08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates.
19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models.
24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth.
Resources
- App Masters (app Marketing Agency)
- App Marketing (Podcast)
- Steve Young (YouTube)
- Steve Young (LinkedIn)
- Fortafy Games (Game Publisher)
- App Advice: (Reviews Of The Latest Apps)
- Sensor Tower: (Get App Keywords And Analytics)
- Mobile Action: (App Store Optimization)
Podcast: Play in new window | Download (Duration: 28:25 — 26.0MB) | Embed
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377: Ditch the Blueprint, Follow Your Intuition, Do What You Love, Test Things Out, Put Yourself First, Live with Love and Find Personal Fulfillment As An Entrepreneur with Heather Criswell
Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today?
Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes.
Quotes:
“When I put myself first, I create magic for the world. When I put someone else first and their needs, I feel bitter, angry, resentful, and it all just crumbles to the ground.” – Heather Criswell
“We're not meant to be here to grind it out. We're not meant to hustle to the point where we kill ourselves or beat ourselves up so ridiculously that we're of no use to anybody. We're here to shine.” – Heather Criswell
“If you're happy doing your work, succeeding, feeling good about it, gaining momentum, and getting the results you're looking for—keep doing that. If you're not, then test some other things out.” – Heather Criswell
Takeaways:
03:18 Follow your heart and intuition in business, not rigid marketing blueprints.
07:14 Success can come through unexpected channels when you stay true to yourself.
17:03 Take breaks and reconnect with life when feeling stuck or frustrated.
23:49 Do one meaningful task daily that moves you forward, rather than grinding endlessly.
28:30 Entrepreneurship isn't for everyone - find work that genuinely fulfills you.
Podcast: Play in new window | Download (Duration: 33:22 — 30.6MB) | Embed
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376: Mindset Success Secrets: Overcome Fear, Doubt and Procrastination By Simplifying and Taking Action with Bedros Keuilian
Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He's also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.
Podcast: Play in new window | Download (Duration: 23:46 — 21.8MB) | Embed
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In our episode, Bedros explains his early successes and failures. If you feel like you have more potential to live up to, if you're spinning your wheels, and if you need to get out of your own way, Bedros says that you need to keep things simple, go for the low hanging fruit, take one step at a time, and take ownership of your decisions.
Resources
- Bedros Keuilian (Official Site)
- Empire Podcast Show (Podcast)
- Fit Body Boot Camp (Site)
- Bedros (Twitter)
- Bedros (YouTube)
Podcast: Play in new window | Download (Duration: 23:46 — 21.8MB) | Embed
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375: Send Daily Emails to Your Fan Base for More Money, Better Exposure, and Greater Trust By Helping Your Prospects Achieve and Relieve with Adam Houge
Adam Houge returns to the show to explain how he sends daily emails in order to build passive income, run mini product launches and maintain top-of-mind status with his prospects and customers. It's all about combining information with entertainment, relieving their pain and helping them achieve their passion. Your goal
Resources
- Adam Houge (Official Site)
- The Fan Base Formula (How To Launch A Bestseller)
- The Author Success Summit (Site)
Podcast: Play in new window | Download (Duration: 32:56 — 30.2MB) | Embed
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374: Use Analogies in Your Storytelling and Marketing to Make a Lasting Impression, Become Well-Known and Get Raving Fans with Former Presidential Speechwriter John D. Pollack
John Pollack, a former Presidential Speechwriter for Bill Clinton, helps people tap the full potential of language to articulate ideas, reveal truths, and persuade others to action. His books include The Pun Also Rises; Cork Boat; The World on a String; and most recently, Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas.
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John stops by the show today to discuss the comparisons or parallels you should use in your marketing. For example, your business might explain itself as the Cadillac of Toasters, the Uber for X, or the Facebook of X. Steve Jobs has a story where he explains the "bicycle of the mind" and Ronald Reagan used great imagery in his "Morning in America" TV campaign.
John also discusses the five elements of a great analogy: 1. familiarity, 2. highlight similarities and obscure differences, 3. a useful abstraction, such as cut-and-paste, 4. tell a coherent story, 5. deliver emotional resonance.
Resources
- John D. Pollack (Official Site)
- Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas (Book)
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373: Wall Monkeys: How to Turn Your Dreams into Reality, Beat the Competition, and Pivot with Jason Weisenthal
Jason Weisenthal is the Founder of Wallmonkeys.com, and like so many entrepreneurs before him, Jason Weisenthal, 44, conceived of his latest business after searching high and low for a product that wasn't out there: custom wall decals made from photos of his kids playing sports - a personalized alternative to the cookie-cutter images of professional athletes that were already available.
Fast forward a few years, and here we are today. While still printing plenty of kids playing sports, Wallmonkeys also offers millions of images in their online catalog, giving them the World’s Largest Collection of Print on Demand Wall Graphics. From Picasso to Van Gogh, Alligators to Zebras, Wallmonkeys.com has it all.
WallMonkeys has a dedicated print facility in Gaithersburg, Maryland, complete with a small army of printers to get your images printed and shipped within 48 hours. Made in the USA, printed with pride, one at a time, just for YOU.
Wallmonkeys are available on Amazon, Walmart.com, Wallmonkeys.com, and a variety other online sales channels.
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372: People Shock: Increase Customer Satisfaction By Blending Automation and the Human Factor with Tema Frank
Tema Frank is the author of PeopleShock: The Path To Profits When Customers Rule and hosts the Frank Reactions Podcast on Customer Experience. Her clients have included Fortune 500 companies, such as Bank of America and Expedia, as well as governments, small businesses and non-profits. A highly rated speaker and educator, Tema's talks have delighted audiences and event organizers in the US, Canada, France, South Africa and Mexico.
In our discussion, we talk with Tema about the improtance of talking to and listening to your customers, how Facebook, automation, and artificial intelligence have changed the game, and how you can succeed MORE as a small business compared to larger businesses.
Resources
- Tema Frank (Official Site)
- Email Tema: tema@frankreactions.com
- Frank Reactions Podcast (Podcast)
- PeopleShock (Book)
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371: High Performance Habits: How to Be at Your Best, Always Be Creative, Deliberately Focus on Energy, and Level Up with Nina Amir
Nina Amir is known as the Inspiration to Creation Coach. She helps a variety of people including, writers, dancers, conscious entrepreneurs, combine their passion and purpose so they move from idea to inspired action and positively and meaningfully impact their lives, teams, and the world.
Nina offers High Performance Coaching services to help her clients learn how to find more clarity, energy, courage, productivity, and influence in their personal and professional lives. This allows them to live and work fully and to achieve their potential. She has provided coaching and training services to authors and bloggers for more than two decades, minored in psychology, and is a certified rebirther. She is a seasoned international speaker, award-winning blogger and journalist, and Author Coach and Trainer. Additionally, she is a nine-time Amazon bestselling author of such books as How to Blog a Book, The Author Training Manual, Creative Visualization for Writers, and Navigating the Narrow Bridge.
Quotes:
“Common sense isn't always common practice. We know these things, but we have a culture that has generated a mindset where being overly busy is seen as a good thing.” – Nina Amir
“We are like little power plants. Power plants don't have energy—they generate it. And we can generate whatever we want if we know how and do it deliberately.” – Nina Amir
“High performance is not about peak performance—not getting to the summit and sliding down into the valley and climbing back up. It's about reaching a peak and then going to the next peak, and the next.” – Nina Amir
Takeaways:
01:29 High performance isn't about working harder, but working smarter by managing your energy and psychology deliberately.
05:25 Entrepreneurs often mistake being busy with being productive, which can lead to burnout and inefficiency.
08:28 Creating new habits requires consistent commitment and understanding that your mind can be trained like a muscle.
18:06 Your body and mind are interconnected systems that can be intentionally optimized for peak performance.
23:22 Visualization and mental preparation are powerful tools for improving performance across any field, not just athletics.
Resources
- Nina Amir (Official Site)
- Books By Nina Amir (Books)
- Author Training Manual (Book)
- How to Blog a Book (Book)
- Creative Visualization for Writers (Book)
- Nonfiction Writer's University (Site)
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370: Become an Expert Thought Leader: Sell Books in Bulk, Speak on Stage Consistently, and Effortlessly Fill Up Your High-End Coaching Program with Fran Harris
Fran Harris is a business optimization and explosion expert who wants you to get to the low hanging fruit and make more money in less time in your solopreneur (or larger) business. That means getting in front of a larger crowd by seeing where you fit in. Instead of writing a book about any random subject, watch the media to find a repeat problem, and create a book that solves that problem.
Then, call organizations, appear on news outlets, and run Facebook ads to a specific audience who needs to solve that problem. For example, football coaches who are in need of team building experts. Get them on the phone for five minutes to arrange coaching or a speaking engagement where you sell books to their crowd. Listen in to discover the media shortcuts and more from Fran in today's episode.
Quotes:
“It's not about the book—the book is just the hook. It's really about what you do on the back end with that book.” – Fran Harris
“Find the problem, verify that people are motivated to get out of their pain about that problem, and then get a date on the calendar.” – Fran Harris
“Sometimes people just need to look around for a while, find that audience, that niche, that target group that is in pain, and use them as a test market.” – Fran Harris
Takeaways:
04:15 Writing books that solve specific problems for targeted audiences is more effective than creating generic content.
15:40 Using a direct, problem-focused approach in sales conversations can quickly build rapport and highlight your value.
21:15 Creating a separate contact number for marketing campaigns helps protect your privacy while tracking lead sources.
22:55 Selling books in bulk to organizations is more profitable than trying to become a traditional bestseller.
26:44 Experts should focus on finding audiences with urgent problems and positioning themselves as solution providers.
Resources
- Fran Harris (Official Site)
- call Fran: 888-273-0151
- Fran Harris (Twitter)
- Fran Harris (LinkedIn)
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369: Mindset, Vision, Tools, Strategies, Personal Growth, High Achievement, Focus, Clarity, and Purpose with Chris Burns
Chris Burns is the host of a weekly, 12-hour personal development livestream marathon show, and in the last 5 months, he has interviewed more than 85 inspirational role models and leaders from around the world who are spreading great ideas and making a difference. He's the Founder and Head Coach at Burn It Up Coaching and Chris LOVES to inspire and awaken the power within people to create their reality, by developing and implementing the right mindset, vision, tools and strategies, so every day can be their best day ever.
Chris has worked with clients ranging from solopreneurs to CEOs and has spoken at more than 90 live events on many stages across the United States, to rooms with 250 people at a time. He’s here today to energize, ignite and light a fire within your heart, mind and soul.
Quotes:
“Where our focus goes, energy flows—that's what manifests the results we get.” – Chris Burns
“You are enough. You have whatever it takes. There's no reason why you can't be, do, or have anything you want.” – Chris Burns
“The ideas we're thinking about, focusing on, and giving energy to are what will really determine the direction of our life.” – Chris Burns
Takeaways:
05:39 Consistency and showing up, even when you don't feel 100%, is crucial to building momentum and achieving your goals.
10:37 Surrounding yourself with driven, focused people can help you gain clarity and push through personal limitations.
20:00 Creating content that can be repurposed across multiple platforms maximizes your reach and impact.
24:15 Setting big, audacious goals - like filling a stadium - gives you room to grow and achieve even partial success.
27:42 Making a specific promise to yourself increases your likelihood of actually achieving that goal.
Resources
- I.M. Having Fun Personal Development 12-Hour Marathon Show (Site)
- Burn It Up Coaching (Website)
- Unleash Your GPS: Greatest Possible Self (4-Week Group Coaching Program)
- Chris Burns (Facebook)
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368: The Synthesis Effect: Use Self-Hypnosis, Meditation, and Visualization to Find Your Path to Success with Dr. John McGrail
John McGrail, PhD, is a renowned hypnotherapist, personal success coach, spirituality teacher and a leading media expert on the topic of personal improvement.
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He has combined more than 30 years of teaching, coaching and mentoring experience with his work in clinical hypnotherapy to create what he calls Synthesis, a powerful process for generating personal change and transformation quickly and profoundly. Synthesis works through an exclusive mixture of models, techniques, traditions and wisdom that truly integrate science and spirituality, making the process of changing your life both easy and enjoyable, and ensuring that the results are powerful, effective and permanent.
Dr. John has helped thousands of clients and workshop students bring lasting change, growth and transformation into every aspect of their lives.
Quotes:
“Hypnosis is simply a way of creating a state of mind that allows the mind to get out of its own way—to unlearn the habits and patterns that aren't working, and then to relearn, reprogram the subconscious mind.” – Dr. John McGrail
“We are, by nature, resistant to change. It is hardwired into our DNA as a species, and so people will cling to the familiar with tenacity, even when the familiar is painful to them.” – Dr. John McGrail
“Your mind controls your body. Your mind controls your behavior. Everything that happens to us in life must be processed through the mind.” – Dr. John McGrail
Takeaways:
02:56 Hypnosis is a natural, everyday mental state that can be used to create meaningful personal change.
08:15 Consistency and willingness are critical for successfully using hypnosis to overcome personal challenges.
11:18 Hypnosis works best when the individual genuinely wants to change and is open to the process.
17:51 Understanding the root causes of personal barriers is the first step in creating lasting transformation.
27:38 Personal transformation is possible for anyone willing to seek help and commit to personal growth.
Resources
- The Synthesis Effect (Book)
- Dr. John McGrail (Official Site)
- Hypnotherapy Los Angeles (Site)
- Dr. John McGrail (LinkedIn)
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367: ACX Audiobook Narration: Create Your Audiobook, Outsource It, or Partner with a Narrator and Market the Dang Thing with Audiobook Consultant Richard Rieman
Audiobook Narrator Richard Rieman is the author of The Author’s Guide to Audiobook Creation and drops by to tell us what we need to know about audiobook narration: where to do it, how to do it ourselves or hire someone else to record all or part of it (it's cheaper than you think) as well as how to avoid the usual pitfalls of hiring the wrong person or using the wrong equipment.
Quotes:
“Right now, it's the golden age of audiobooks. The technology is heading in the direction of people listening on their phones, and smart cars having audiobook apps.” – Richard Rieman
“The most experienced narrators look at royalty share as doing all the work up front, without any return at all.” – Richard Rieman
“If you're going to do a book you're proud of and an e-book, do the audiobook too, because it really makes you look like a professional author on your Amazon page.” – Richard Rieman
Takeaways:
04:26 Podcasts serve as the entry point for younger generations to discover and consume audiobooks.
10:42 Recording an audiobook yourself is a challenging marathon that requires technical skills and patience.
22:09 Simply uploading an audiobook without active marketing will lead to poor sales and visibility.
23:30 Creating an audiobook version of an older book can breathe new life into your existing content and potentially boost overall sales.
25:07 Having an audiobook alongside your print or digital book establishes you as a professional and serious author in the marketplace.
Resources
- The Author's Guide to AudioBook Creation (Book)
- Audiobook Consulting (Audio Book)
- Richard Rieman (Blog and Official Site)
- Audiobook Revolution Productions (Audio Book)
- Author's Republic (Audiobook Publisher)
- AudioBook Reviewer (Reviewer)
- Audio-Technica AT2020USB+ condenser microphone (Amazon)
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