Archive 2: 2017
400: Profitology: Accelerate Your Path to Profit, Identify Your Natural Working Style, and Implement Your Ideal Business Strategy with Kelly O’Neil
Kelly O'Neil is a multi-award winning entrepreneur, best-selling author, profit strategist and affluent brand-marketing expert for the next generation of innovative companies and thought leaders. Her mission is to help her clients strategically design and build businesses that make their competition irrelevant and their solutions irresistible to affluent clients, using her innovative business process called Profit-ology.
Quotes:
“To create an effective brand strategy, you must have a business strategy. You need a way to differentiate yourself from the competition to make the competition irrelevant.” – Kelly O’Neil
“Critical path is the specific steps you take, in the right order, to transform your business and rapidly start achieving the results you desire by doing things in the right sequence.” – Kelly O’Neil
“When you align people with the way they naturally work best, and then show them how to partner with, align with, or hire people who make up for the dark side of their profile, you see businesses rapidly accelerate.” – Kelly O’Neil
Takeaways:
04:05 Most entrepreneurs implement marketing tactics without a clear business strategy or unique market positioning.
13:15 Creating a strategic business funnel that guides clients through a predetermined path can significantly increase revenue and efficiency.
18:18 Every marketing effort should consistently lead potential clients to a clear, low-pressure next step, like a complimentary consultation.
20:44 High-end clients appreciate flexibility and the option to quickly move forward without being forced through a rigid process.
25:16 Taking time to plan and be strategic upfront saves time, money, and creates more confidence in business operations.
Resources
- What Type of Profit-Preneur Are You? (Quiz)
- Kelly O'Neil (Official Site)
- Kelly O'Neil (LinkedIn)
Podcast: Play in new window | Download (Duration: 26:04 — 23.9MB) | Embed
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399: How to Become a Content Creation Machine
Are you ready to discover how you can generate so many videos, blog posts, podcast episodes, guest podcasts, live streams, and more, so that your business will have as much leads and income as you'll ever need? If so, listen in to today's episode.
- Content doesn't always mean written posts or PDF's.
- Ask real questions from real people to discover pain points. Solve real problems. Use lists/steps (for the TLDR factor). Experiment with different structures (i.e. Seth Godin lists). Think about your initial struggles (relate) and your insights (how you solved that problem). More importantly, share the interactions you had with others to find those breakthroughs so that it isn't all about you. Seriously, write questions, answer them, then delete the question.
- Use templates whenever possible. For example, answer three questions. Article or video = 3 talking points. Podcast or blog post = 3x3.
- I've used walking + EverNote to crank out a ton of material. Change your surroundings and focus on that single writing task.
- Publish often. Realizing that blogging, vlogging, and podcasting is simply getting ideas out to test your material. You'll reuse & refine your best ideas/stories for a book later. Right now, you're seeing what material is popular so you can create more.
- Write often so that you can build that muscle. Wake up a little earlier and set aside time every day for some writing.
- Keep a content piggy bank of COMPLETED articles so you're not always scrambling for content. Get ahead of that calendar and fill it up.
Quotes:
“Content doesn't always mean written posts or PDFs. Content can be YouTube videos you upload, Facebook live streams you host, or an audio podcast.” – Robert Plank
“It's important to be a real human being out there in the internet world. It's important to get your ideas figured out, because the person you're branded as today probably won't be the same branding you have 5, 10, or 15 years from now.” – Robert Plank
“Ask and answer real questions from real people to discover pain points and solve real problems.” – Robert Plank
Takeaways:
04:40 Content creation isn't limited to written posts; it spans across videos, podcasts, live streams, and multiple digital platforms.
12:15 Solving real problems requires listening to actual questions people are asking in forums, groups, and communities.
18:30 Using a structured approach like the "three by three" method can break through writer's block and make content creation more systematic.
23:20 Walking and using mobile note-taking apps can unlock creative thinking and help capture spontaneous content ideas.
31:10 Building a "content piggy bank" of completed articles in advance prevents last-minute scrambling and maintains consistent content production.
Resources
- Time Management on Crack (Course)
- 100 Time Savers (Book)
- Checklist Mindset (Book)
Podcast: Play in new window | Download (Duration: 36:52 — 33.8MB) | Embed
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398: Five Entrepreneurial Skills You Should Develop or Sharpen as a Work at Home Internet Marketer
Listen in today as we talk about the five entrepreneurial skills you need for a successful business:
- Selling (email marketing, sales letters, webinar pitches, podcast soft sells, swipe file, hot material)
- Content creation (writing, speaking, video, structure, step-by-step, reading a lot to distill down information)
- Basic website creation (WordPress, funnels, membership sites)
- Productivity (workflow, mindset, focus, motivation, chunking, systems thinking, delegating, troubleshooting equipment/traffic/software)
- Planning & Architecture (scaling, editing the raw materials, software design, course layout, dashboard)
Quotes:
“Market more than you create. No one's telling you to cut corners, take shortcuts, or make crap—but market more than you create.” – Robert Plank
“Always have a constant flow of information—books, podcasts, courses—but also distill that information down into just a handful of actionable items you can begin using right now. There's nothing worse than going to a conference or taking a course, writing 50 pages of notes, and then never looking at them again.” – Robert Plank
“The bad news is it's super competitive now. The good news is it's easy enough for anyone to do, so there's no excuse.” – Robert Plank
Takeaways:
02:29 Marketing your content matters more than creating it - aim to spend 80% of your time promoting and 20% creating.
12:07 Build a "swipe file" of interesting marketing phrases and ideas to spark creativity and improve your selling skills.
18:12 Develop a systematic approach to repetitive business tasks using clear checklists to increase productivity and consistency.
28:12 Learn basic troubleshooting skills to quickly solve problems and keep your business moving forward.
29:34 Always have a clear vision of what you want to build, even if you don't know exactly how to get there.
Resources
- WP Crusher (WordPress)
- Profit Dashboard (Fiverr)
- Webinar Crusher (Website)
- Membership Cube (Website)
Podcast: Play in new window | Download (Duration: 31:56 — 29.2MB) | Embed
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397: Quiet Light Brokerage: Buy and Hold (or Flip) E-Commerce, Amazon FBA, SaaS and Content Websites with Mark Daoust
Mark Daoust leveraged his knowledge of SEO, marketing, and technology and started Quiet Light Brokerage as a conduit for entrepreneurs seeking to market, buy, and sell internet businesses. Mark’s firm has helped hundreds of entrepreneurs maximize the value of their e-commerce, saas, and content-based businesses and successfully exit.
Marks speaks with us about how your personality dictates whether you "buy and hold" or flip your web properties, how to avoid a website with a single point of failure, and what you can do to make your online journey as profitable as possible.
Quotes:
“Financially, you're going to make more money by holding on to a profitable online business—almost every single time. You're going to make more money in the long run.” – Mark Daoust
“If you're starting something from scratch, you might have a great idea, but executing those ideas is a lot harder than it seems.” – Mark Daoust
“Buy what you're good at. If you're really good at SEO, find a site that could benefit from SEO. If you're really good at conversion optimization, that's what you want to focus on.” – Mark Daoust
Takeaways:
04:13 Buying an established online business can save years of struggle compared to building from scratch.
10:10 Diversify your online business revenue streams to protect against platform-specific risks.
12:02 Choose web properties that align with your personal skills and operational strengths.
19:09 Start small when entering website buying/selling to minimize initial financial risk.
21:06 Invest time understanding the marketplace before making your first purchase.
Resources
- Quiet Light Brokerage (Website)
- Mark Daoust (LinkedIn)
- Mark Daoust (Twitter)
Podcast: Play in new window | Download (Duration: 28:56 — 26.5MB) | Embed
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396: Wellness, Energy, and Mindset: Reboot Your Success, Revitalize Your Business and Yourself with Holistic Health Coach Rhonda Liebig
Rhonda Liebig is here to get you back on the path towards being healthy, waking up early, drinking water, exercising, thinking positive and having healthy relationships. Listen in to hear about how you can escape the fear, get your bodily health right, and get out of panic mode.
Quotes:
“This is like borrowing from the bank. You're forcing your body to find energy. It's not just caffeine giving you energy—it's going straight to your adrenal glands, triggering all your stress hormones, and saying, ‘Work, work right now,’ which is why your body gets more tired.” – Rhonda Liebig
“Our whole digestion is just like your thumbprint—the entire system is uniquely designed for you.” – Rhonda Liebig
“Be yourself and don't try to portray or fake anything—that's where everything starts. That's where your food choices come from, because you're beginning to listen to yourself.” – Rhonda Liebig
Takeaways:
04:29 Drinking a big glass of water first thing in the morning kickstarts your body's energy and metabolism.
10:46 Understanding your unique body's needs is more important than following generic health advice or trends.
12:26 Small, consistent lifestyle changes can dramatically improve your overall energy and health, rather than drastic diet shifts.
15:13 Self-criticism and negative self-talk are major barriers to personal growth and wellness, blocking your potential for positive change.
26:20 Aligning personal health with professional productivity can lead to better business outcomes and personal satisfaction.
Resources
- Rhonda Liebig (Official Site)
- Rhonda Liebig Health Coach (Facebook Page)
- Rhonda Liebig (LinkedIn)
- The FITT Solution (Book)
Podcast: Play in new window | Download (Duration: 30:13 — 27.7MB) | Embed
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395: Attorney Leads and Marketing: Specialize, Build Landing Pages and Send Traffic to Enjoy Consistent Business Leads with Brian Saemann
Digital Marketing Consultant Brian Saemann wants to help law firms get noticed. He started his agency with no experience, no marketing education and no connections in the industry. Now he wants to help other marketers launch their own agencies so they can build their ideal career & lifestyle.
Listen in as Brian talks about how he specialized his agency, what types of clients he works with and what he does to get the phone ringing for local attorneys.
Quotes:
“If you're trying to be everything to everyone, you end up being no one to anyone.” – Brian Saemann
“In today's world, if you've got attention, you want to push it toward an action as quickly as you can.” – Brian Saemann
“We want to strike a balance between how much information we really need to get and asking for the least amount of information possible.” – Brian Saemann
Takeaways:
01:51 Targeting a specific client type is more effective than trying to appeal to everyone.
12:37 Transforming business features into clear client benefits creates more compelling marketing messages.
18:13 Quick and personalized follow-up is critical in professional service marketing.
21:13 Personal branding through photos and unique messaging can significantly improve client conversion rates.
25:24 Landing pages should be simple, focused, and designed to drive immediate action.
Resources
- GoBeyondSEO (Market Your Law Firm)
- Digital Agency School (Build A 6-figure Digital Marketing Agency)
- CallRail (Call Tracking)
- Brian Saemann (LinkedIn)
- Brian Saemann (Twitter)
Podcast: Play in new window | Download (Duration: 29:23 — 26.9MB) | Embed
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394: Postcard Marketing, Direct Mail, and Building Customer Relationships
Many people are looking to give away copies of a free book or even purchase a list, when they haven't properly contacted their customers. Or, they look into fancy (expensive) direct mail solutions that don't get results when they haven't yet taken the time to send some quick postcards or make some quick phone calls to buyers.
Discover today how you can use our WP Kunaki plugin to collect addresses of the buyers of your membership site (as well as free members!) and how I send hand-written thank you cards to customers for 75 cents each and 90 seconds each. You'll also hear about Double Agent Cards which we used to send brownies to our customers as well as personalized items.
Quotes:
“You should know your customers' names. You should at least have some recognition if someone has bought from you again and again.” – Robert Plank
“The name of the game here is to wake people back up and remind them that I exist.” – Robert Plank
“Don't let yourself get held back by thinking, ‘I need this whole system. I need to see who's bought five or ten products from me.’ Just get started.” – Robert Plank
Takeaways:
02:20 Personal touch in marketing beats complex strategies - handwritten postcards can reconnect with customers more effectively than elaborate campaigns.
08:10 Start small with marketing efforts - sending 4-5 postcards daily is better than planning massive, never-executed campaigns.
10:47 Multiple contact points build strong customer relationships - postcards, emails, phone calls, and social media interactions create lasting connections.
11:09 Simple communication trumps overthinking - don't get stuck on tracking links, paper thickness, or complicated systems.
17:49 Know your existing customers before chasing new leads - focus on re-engaging past buyers instead of purchasing expensive, untested contact lists.
Join our "Membership Cube" Course Today
Podcast: Play in new window | Download (Duration: 23:49 — 21.8MB) | Embed
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392: Create, Launch, Market and Maintain a Daily Podcast
We're talking today about how you too can create a podcast that cranks out content every single day, 5 episodes per week. How do you find the time? What tools do you use? How do you keep yourself from running out of content? We tackle all that and more in today's episode.
Quotes:
“If you rely on no system, you're almost guaranteed to fail. If you rely on being enthusiastic and excited every single day of the week, that's a recipe for failure too.” – Robert Plank
“Don't focus on making your podcast neat, tidy, and thorough with all your segments. You don't need any of that.” – Robert Plank
“The better you get at speaking extemporaneously, the more you'll understand how it's going.” – Robert Plank
Takeaways:
05:26 Creating a daily podcast requires a solid system and preparation, not just daily motivation.
11:53 Batch your podcast production tasks to save time and maintain consistent content flow.
20:48 Interview guests from different backgrounds to keep your podcast fresh and expand your content range.
26:47 Focus on delivering valuable content over perfect production quality.
27:47 Start small and build your podcast consistently, even if you can't immediately achieve a daily format.
Resources
- Podcast Crusher (Podcasting Course)
- Calendly (Online Scheduler)
- Skype (Used For Making Calls For Interviews)
- Camtasia Studio (Used To Record Interviews And Solo-Casts)
Podcast: Play in new window | Download (Duration: 34:11 — 31.3MB) | Embed
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391: Everything You Need to Know About WordPress Blog Websites: Posts, Pages, Plugins and Themes
Today we're talking about WordPress and our brand new course WP Crusher which shows you everything you need to know about creating a point-and-click website, adding content, making it look the way you want (themes) doing what you want (plugins) all on a site that's fast, secure, easy to backup, and is a site that you control.
Quotes:
“Let someone else worry about the design. You focus on what makes you great.” – Robert Plank
“Whatever gets the job done is fine, and WordPress is what gets the job done. It allows you to start off quickly and easily with just the basics.” – Robert Plank
“People would always rather click around on something different. They'd rather get distracted than just buy.” – Robert Plank
Takeaways:
08:17 Choosing the right hosting, domain, and plugins is crucial for a successful WordPress website.
13:03 Membership sites can be simple solutions for sharing knowledge and creating additional income streams.
17:04 Focus on creating valuable content and solving problems, rather than getting stuck on perfect website design.
23:46 WordPress is a powerful, user-friendly platform that allows anyone to create websites without advanced technical skills.
25:06 Regular updates and basic security measures can protect your WordPress site from potential vulnerabilities.
Join our WP Crusher Online Course
Podcast: Play in new window | Download (Duration: 29:32 — 27.0MB) | Embed
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390: Day Job Freedom: Get Unstuck, Fill the Creative Void, and Overlap Your Way to Entrepreneurial Growth with Sean McCabe
Sean McCabe writes over a million words a year. He is the author of Overlap: The ultimate guide to turning your side passion into a successful business. He's helped tens of thousands of students with his courses on copywriting, client work, pricing, and marketing. On a daily basis, he runs seanwes: a learning community for entrepreneurs looking to do fulfilling work.
Sean believes in generating income from the trifecta: client work, products, and training. He's also a huge fan of the 3 P's of accountability: public accountability, partner accountability, and personal accountability. Tune in to hear about his writing secrets, how to commit, and how to quit your 9-5 day job, step by step.
Click Here to Claim the "Overlap" Book
Quotes:
“Motivation isn't fuel for beginning; it's a result of taking action. When you show up and commit to showing up every day, you'll find that motivation comes after you show up.” – Sean McCabe
“The best way to get someone's attention is to repeat back what they just told you. They tell you something, and you say, ‘So what I'm hearing you say is this,’ and you feed it right back to them.” – Sean McCabe
“There's not really a wrong step. Any arrow you pick is forward progress.” – Sean McCabe
Takeaways:
07:35 Use the "trifecta" approach to business growth: start with client work, then move to products, and finally teach what you've learned.
17:07 Create accountability through public declarations, partner check-ins, and personal commitment to consistently take action.
19:21 Communicate your unique value by curating and simplifying what you share, making it easy for others to understand and remember your core offering.
24:42 Focus on one passion at a time, developing it fully before expanding to other interests, like carefully stoking one fire pit instead of spreading yourself thin.
31:40 Build your business gradually by using your day job as a financial foundation, allowing you to experiment and grow without immediate financial pressure.
Resources
- Sean McCabe (Official Site)
- Overlap: Start a Business While Working a Full-Time Job (Book, How To Quit Your Day Job)
- Sean McCabe (Twitter)
Podcast: Play in new window | Download (Duration: 37:13 — 34.1MB) | Embed
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389: Persistence, Dedication, and Speed: Play the Numbers Game with Serial Entrepreneur Jim Beach
Jim Beach is here to talk about failures, scaling, success, opportunities, and adding your unique twist. He believes that to have repeatable success, you should copy someone else's idea, execute it better, and start with little money. Listen in to hear about what he's built and what he's learned from his up's and down's.
Quotes:
“Changing the focus and definition of entrepreneurship allows millions of people to be entrepreneurs who otherwise would have sat it out.” – Jim Beach
“Entrepreneurs don't get scared off by ‘no.’ ‘No’ means no today, maybe yes next week.” – Jim Beach
“Do crazy stuff just for the story, because the story is worth telling, and you'll have a lot of fun that way.” – Jim Beach
Takeaways:
09:43 Passion should focus on lifestyle and entrepreneurial freedom, not just the product you're selling.
11:39 Copy successful business ideas, but execute them better and smarter than the original.
15:29 Start businesses with minimal investment (under $5,000) to reduce financial risk.
18:52 Partner with complementary skills and prestigious brands to increase your business's credibility.
21:11 Persistence and willingness to face repeated rejection are critical to entrepreneurial success.
Resources
- Jim Beach (Official Site)
- Jim Beach (LinkedIn)
- School for Startups (Book)
- Jim Beach (Twitter)
- Entrepreneurial DNA by Joe Abraham (Book, Four Types of Entrepreneurial Personalities)
Podcast: Play in new window | Download (Duration: 32:34 — 29.8MB) | Embed
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388: Your Business is a Live Expression of Your Strategy: Specialize, Differentiate, and Organize to Fill the Leadership Gaps and Get Transformational Change with Ron Carucci
Ron Carucci is co-founder and managing partner at Navalent, working with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty year track record helping some of the world’s most influential executives tackle challenges of strategy, organization and leadership.
He's here today to discuss how you and your business can re-focus, avoid analysis paralysis, adapt, fill the leadership gaps, and do what you do best.
Quotes:
“The worst thing you can do is ask an organization to hope for change, then dash those hopes by not following through.” – Ron Carucci
“If you're a leader and don't have people in your face with dissenting points of view and disconfirming fact bases about how you see the world, you're in the most dangerous place you could be.” – Ron Carucci
“The longer you wait, the fewer options you have and the harsher your choices become.” – Ron Carucci
Takeaways:
04:05 Organizations must be strategic about change, focusing on comprehensive transformation rather than scattered small adjustments.
06:35 Leaders need to create clear strategic identity and understand exactly how they will compete and win in their market.
12:37 Entrepreneurs and small businesses should start strategic planning early, not wait until they're "big enough".
18:05 Successful businesses constantly monitor external contexts and remain adaptable without losing core strategic focus.
25:31 Courageous leadership means soliciting honest feedback and being willing to hear uncomfortable truths about your organization.
Resources
- Navalent (Agency)
- Leading Transformation: An Owner's Manual (Site)
- Ron A. Carucci on Amazon (Books)
Podcast: Play in new window | Download (Duration: 26:39 — 24.4MB) | Embed
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387: Meet Edgar: Up Your Social Media Content Marketing Game, Build a Library of Content and Enjoy Automated Evergreen Traffic with Laura Roeder
Laura Roeder is the founder of Edgar, which automates your social media posting on Twitter, Facebook, and LinkedIn. With Edgar, load up your favorite RSS feeds AND use the tool for content research. Browse your favorite links and articles to create libraries (categories) that you queue up into your favorite social media channels for consistent, automated posting.
Quotes:
“Use software for what software is good at—to automate and schedule—and then spend your time doing what software cannot do, what only humans can do: forming that relationship with your audience.” – Laura Roeder
“Your audience is seeing the end result. They don't know or care whether you typed it on your phone, your desktop, or used this tool or that tool. It's all the same to them.” – Laura Roeder
“If someone's following you on social media, they've chosen to be there. They want to hear from you, they want to hear your stuff, so don't be shy about linking to your stuff.” – Laura Roeder
Takeaways:
04:03 Automated social media posting doesn't reduce authenticity; audiences care about content quality, not how it was posted.
15:37 Resharing content multiple times increases visibility, as most followers never see a single post the first time.
20:46 Shares are the most valuable metric, showing which content truly connects with your audience.
23:29 Even platforms with low traffic are worth using, as they provide another way for potential customers to find you.
25:37 Regular posting keeps your social media accounts alive and prevents losing followers who want active content.
Use Edgar to Automate Your Social Media Content Marketing
Podcast: Play in new window | Download (Duration: 31:20 — 28.7MB) | Embed
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386: Strengthen the Discipline Muscle: From Overworked, Overscheduled and Overwhelmed to Focused, Confident and Accomplished with Rita Emmett
Rita Emmett is here to help you amp up your productivity, de-clutter, remove stress and dread. If you'd like to overcome procrastination, fear (of making mistakes, of failure, of success, of perfectionism), and you'd like to form new successful habits, then listen up. Rita can help you strengthen your discipline muscle, become present, enjoy your activities and find fulfillment in what you do. Her system is called S.T.I.N.G. and is as follows:
- Select one task you've been putting off
- Time yourself doing it (for one full hour)
- Ignore everything else
- No breaks allows
- Give yourself a reward after completion
Quotes:
“As long as fear is in our subconscious and we can't get ourselves to act, it has the power to immobilize us—to paralyze us. But once we identify that fear, it loses its power.” – Rita Emmett
“There is great power and reward. A lot of people's rewards are things they could have anyway, but they don't allow themselves to receive them.” – Rita Emmett
“As my procrastination diminished, I became more present—more into the now, more into just really enjoying the moment.” – Rita Emmett
Takeaways:
04:28 Breaking big tasks into small, manageable chunks helps overcome the overwhelming feeling of procrastination.
11:42 Creating a reward system is crucial for building motivation and completing tasks you've been avoiding.
22:50 Identifying the underlying fears that block your progress can help you break through procrastination barriers.
29:33 Writing down your obstacles and bringing subconscious blocks to light can reduce their power over you.
33:13 Developing a disciplined approach requires consistent practice, similar to building a muscle.
Resources
- Rita Emmett (Official Site)
- Rita Emmett (Amazon)
- Rita Emmett (YouTube)
Podcast: Play in new window | Download (Duration: 39:15 — 35.9MB) | Embed
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385: Sell on Amazon in Europe for More Traffic, More Sales, More Exposure and More Money with Marketplace Superhero Stephen Somers
Stephen Somers says that, when it comes to selling on Amazon FBA, you're leaving money on the table unless you're selling in Europe. You can mail inventory to the UK and enjoy listings in Amazon marketplaces like the UK, France, Italy, Spain. Stephen explains what you need to know about setting up your European business identity and VAT tax compliance.
Just imagine if you applied the "Rule of Five" and sold 5 products, in 5 countries, 5 units per day, at 5 dollars each. That totals $18,750 in 30 days or $225k in a year, so why wouldn't you list your products in multiple Amazon marketplaces? He also believes that your products should be B.E.S.T.: Boring, Established, Sustainable, and Tangible.
Quotes:
“We're not just sellers—we're investors. We're so painfully focused on the numbers because the numbers matter. I used to think they were boring, but when they started putting dollar signs, pound signs, and euro signs in front of them, it became really exciting.” – Stephen Somers
“The core of any business is taking a simple product, selling it over and over again at ever-decreasing costs. When you do that, you've got a formula for a powerful business.” – Stephen Somers
“We typically sell what we call B.E.S.T. products, which means they're boring, established, sustainable, and tangible.” – Stephen Somers
Takeaways:
09:51 Selling on Amazon in Europe offers massive untapped potential with less competition and a larger combined market than the United States.
19:50 Understanding local market nuances, including language and consumer behavior, is crucial for successful international selling.
22:16 Focus on "boring" products that are established, sustainable, and tangible instead of chasing trendy, short-lived items.
33:24 Always calculate your numbers carefully, prioritizing profit margins over total revenue.
38:48 The "Rule of Five" strategy can help entrepreneurs scale their business by selling five products in five countries, creating multiple small revenue streams.
Resources
- Marketplace Superheroes: Build a Global Amazon Business (Website)
- Muloot (Get Help Setting Up in Europe)
- KeywoodTool.io (Tool)
- Translated.net (Site)
Podcast: Play in new window | Download (Duration: 46:28 — 42.5MB) | Embed
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384: Splitly and Profit Peak: Split Test Your Amazon FBA Pricing, Images, and Product Listings with Andrew Browne
Andrew Browne is the co-founder of Splitly, which is a tool that allows you to split-test your Amazon Seller product listings. Listen in to hear as Andrew explains what Amazon selling is, what split testing is, how to use their tool to split test on Amazon, and what low hanging fruit to split test for amazing results.
Split testing on Amazon is essential for you and your business, since unlike Google, Amazon rewards increased sales with higher rankings. That means if you improve the conversion rate on your product's page, Amazon will reward you with a higher ranking and increased traffic to your FBA products.
Quotes:
“A big part of selling on Amazon is driving traffic and sales so you move up the search rankings. Amazon rewards you, and then you make more sales.” – Andrew Browne
“The hard part of split testing is actually coming up with the ideas—that's where the work comes in.” – Andrew Browne
“Always focus on what's most profitable. Always try to optimize your winners and get that extra few percent out of them.” – Andrew Browne
Takeaways:
04:33 Split testing on Amazon isn't just about changing things randomly, but about systematically improving your product listing with data-driven decisions.
05:53 Small changes in conversion rates can create massive compounding effects in your Amazon business, boosting both immediate profits and search rankings.
14:05 Amazon's search algorithm rewards sales performance differently than other platforms, making strategic optimization crucial for sellers.
18:20 Even if you're a new or small Amazon seller, split testing can help you incrementally improve your product listings with minimal risk.
23:16 Focus on testing your best-performing products with significant changes to get meaningful and faster results.
Podcast: Play in new window | Download (Duration: 28:26 — 26.0MB) | Embed
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383: 10X Travel Hacks: Travel at a Discount (or For Free) Using Manufactured Spending, Churning, Credit Card Rewards, and Travel Points with Bryce Conway
Bryce Conway is the founding editor of 10xTravel and the Author of Takeoff: How to Travel the World for Next to Nothing. He writes about travel, personal finance, and entrepreneurship. If you'd like to hear about travel hacks (how to travel at a massive discount) then listen in to today's stories and strategies.
Quotes:
“The reason these bonuses exist is because most Americans, statistically, have a significant amount of credit card debt and are paying a large amount of interest on it. That's financially a really bad move.” – Bryce Conway
“Your credit score is almost certainly going to improve by opening more cards and using them responsibly. Of course, the emphasis is on using them responsibly—don't change your lifestyle at all.” – Bryce Conway
“People don't realize the huge upside of the points they have. They end up cashing them in for really poor redemptions.” – Bryce Conway
Takeaways:
04:00 Travel hacking can dramatically reduce travel costs by strategically using credit card rewards and points.
11:10 Credit card sign-up bonuses can provide significant travel opportunities with minimal out-of-pocket expenses.
12:51 Responsible credit card management is crucial when pursuing travel rewards to avoid financial pitfalls.
16:39 Start small by learning from online communities and resources before diving into complex travel point strategies.
22:01 Always research and maximize the value of your travel points to get the most beneficial redemptions.
Resources
- Step-by-Step Process to Travel in Luxury for Next to Nothing (Free Report)
- Takeoff: How to Travel the World for Next to Nothing (Book)
- Churning Sub (Reddit)
- FlyerTalk (Site)
- Credit Karma (Credit Reports)
- 10X Travel (Bryce Conway's Official Site)
- How to Travel the World for Next to Nothing (TedX Talk)
Podcast: Play in new window | Download (Duration: 25:58 — 23.8MB) | Embed
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382: Native Advertising and The Penny Hoarder: How to Create a Movement, Scale It, Deliver Massive Value and Make the Most Money from Your Website with Vishal Mahtani
Vishal Mahtani is VP of Business Operations at The Penny Hoarder, one of the world's largest personal finance websites with 16+ million monthly readers. In addition to the day-to-day execution, he is integral to developing long-term business strategy, establishing partnerships with key brands and distribution partners, and creating a proprietary ad tech platform. Listen in to discover some of the amazing things they've been doing recently with performance marketing and native advertising.
Quotes:
“It's about putting in the elbow grease to get there, recognizing when you've arrived, and scaling quickly. At the same time, when you have an idea, there's probably a thousand other people having the same idea.” – Vishal Mahtani
“It's really about defining a different way and being a first mover—not necessarily inventing an industry, but finding that secret sauce, that one thing that makes it unique.” – Vishal Mahtani
“We're about putting money back in people's pockets, so it's all about growing, saving, and earning money.” – Vishal Mahtani
Takeaways:
01:05 Native advertising works best when it tells authentic stories that genuinely help consumers make informed decisions about earning, saving, or growing money.
05:09 Performance marketing thrives when content directly addresses advertiser needs and provides real value to readers.
10:59 Entrepreneurial success comes from finding the intersection between emerging technology and current societal needs.
18:43 Continuous experimentation and measurement are critical for refining business strategies and content approaches.
21:19 Successful digital businesses require quick identification of a unique market approach and rapid scaling before competitors catch up.
Resources
- The Penny Hoarder (Website)
- The Penny Hoarder (Facebook)
- Vishal Mahtani (LinkedIn)
Podcast: Play in new window | Download (Duration: 24:08 — 22.1MB) | Embed
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381: Reprogram Your Habits, Defeat Overwhelm, Remove Excuses, Find Inspiration and Discover Your Own Path with Derek Doepker
Derek Doepker is a former rock guitar player turned 7x bestselling author, speaker, and coach on mind, body, and business success.
Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed
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His goal is to help people break through their BS and amplify their productivity, profit, and performance by sharing clever mind games, life hacks, and the secrets of success found in music. Information does not equal transformation, and Derek says that you need to follow this three step process:
- open the floodgates to an idea: lower your standards about what a bad idea is, think about what's possible, and realize the "slingshot effect" (i.e. the gym makes you weaker and then you grow stronger)
- transition: sift, sort, preocess, narrow, filter, mix ideas
- completion: eliminate, edit, deadlines
Quotes:
“Breakthroughs often don't come from looking at new things. They come from looking at old things in a new way.” – Derek Doepker
“Information doesn't create transformation. Information without implementation—most people would say common sense—won't get you very good results, or any results at all.” – Derek Doepker
“One of the best ways to create really great work up to a high standard is to start by lowering your standard.” – Derek Doepker
Takeaways:
02:39 Personal development advice is universal, but its true power lies in making it specifically relevant to your unique personality and goals.
07:39 Information without implementation leads to zero progress. Learn something, then immediately put it into practice.
13:21 State management is critical - prepare yourself mentally and physically before tackling important tasks to maximize productivity.
20:22 Creativity isn't just about generating ideas, but also about filtering, structuring, and completing those ideas through a deliberate three-phase process.
26:21 High achievers often need external structure like deadlines to unlock their most innovative work and prevent endless exploration.
Resources
- Derek Doepker (Official Site)
- Free book: Why You're Stuck (Free Book)
- Derek Doepker (Facebook)
- Derek Doepker (uDemy)
- Derek Doepker (Amazon)
Podcast: Play in new window | Download (Duration: 30:10 — 27.6MB) | Embed
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380: Next Level Mindset: End Self-Sabotage, Money Blocks, and Other Limits to Become Self-Aware, Discover a Bigger Purpose and Take Consistent Profitable Actions with Christy Primmer
Christy Primmer from Primetime Consulting is an expert at changing lives. If you want to live up to your true potential and stop self-sabotage, you'll want to listen to her advice today and apply a few of her exercises. For example, ask yourself, "What's the payoff of staying stuck?" And then, "What will change if you get un-stuck?" Finally, "What if you had it now?"
Quotes:
“It's about having your daily routine set up for you, always fueling your mind for success—not just fixating on the goal, but truly trusting it's happening, stepping into it, owning the greatness you have, and showing up as that 2.0 version of yourself.” – Christy Primmer
“Always do more than you think you can, but don't burn yourself out.” – Christy Primmer
“When we stop self-sabotaging in pursuit of our goals, become aware of what's going on, and give ourselves the time to invest in shifting our mindset and thoughts, it makes all the difference.” – Christy Primmer
Takeaways:
00:50 Having a vision bigger than your immediate goal creates powerful, consistent motivation.
03:38 Successful people show up 100% consistently, especially on days they don't feel like it.
14:46 Self-awareness and accountability are critical for breaking through personal performance barriers.
22:10 Listing out your fears and reasons for staying stuck can help you overcome self-sabotage.
23:20 Acting "as if" you've already achieved your goals can help you create the mindset needed for success.
Resources
- Christy Primmer: Primetime Consulting (Official Site)
- Primetime Consulting (Facebook)
- Christy Primmer (LinkedIn)
- Christy Primmer (Instagram)
Podcast: Play in new window | Download (Duration: 27:02 — 24.7MB) | Embed
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379: Expert Engines: Use AdWords Pay-Per-Click to Get More Leads into Your Local Business with Jan Roos
Jan Roos is an award-winning serial entrepreneur and founder of Expert Engines. Using techniques developed while building national brands in the hyper-competitive consumer products space, his company has helped small and solo law firms in the most crowded markets in the US generate hundreds of thousands in case billings every year. Listen in today if you'd like to discover how to grow your business (any business) using Google AdWords.
Quotes:
“It's not about what's pretty, it's about what works.” – Jan Roos
“At the end of the day, the whole process of marketing is just about conveying a message to somebody.” – Jan Roos
“You can drive a car with three wheels, but you're not going to get there as fast, and you're not going to use as much gas as you should.” – Jan Roos
Takeaways:
03:59 Marketing success hinges on understanding your client's unique value and communicating that difference clearly.
11:48 Attractive design doesn't always mean better conversion - data and testing reveal what truly works.
20:32 Small businesses can compete with big spenders by focusing on their own return on investment, not total market share.
22:41 Choose marketing channels that provide quick feedback, allowing rapid testing and adjustment of strategies.
25:35 The best AdWords clients have short buying cycles, high-ticket services, and limited nationwide competition.
Resources
- Expert Engines (Website)
- Jan Roos (LinkedIn)
Podcast: Play in new window | Download (Duration: 27:46 — 25.4MB) | Embed
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378: Mobile App Marketing: Get More Downloads from App Store Optimization, Cold Emails to App Store Managers, and the Pay-to-Free Method with Steve Young
Steve Young from AppMasters is an indie app creator and knows how difficult it is to "make it" in the app business. He has a podcast, blog and YouTube channel called AppMasters where he wants to bring you the most action-packed advice about product design, app marketing, business and app design.
Anyone can get anything built, but how do you know an idea is worth building? How do you design and launch it correctly? Steve covers all of this and more in this must-listen episode.
P.S. Exciting news: App Masters has just acquired Indie App Santa! It’s an effortless way to promote your app and boost downloads quickly. Learn more at Indie App Santa.
Quotes:
“Getting to a million downloads is not as hard as trying to get a million downloads on a website.” – Steve Young
“What the big guys do really well is analyze everything—they look at the metrics.” – Steve Young
“It's all about good design—really creating an elegant product these days.” – Steve Young
Takeaways:
01:09 Success in mobile app development requires a blend of elegant design and smart marketing strategies.
03:52 The app market moves rapidly, demanding constant adaptation and innovative promotional techniques.
08:27 App Store Optimization (ASO) is crucial for increasing app visibility and download rates through strategic keyword placement and continuous updates.
19:18 Effective app monetization involves understanding user engagement mechanics like waiting periods, bonus systems, and freemium models.
24:29 Building an audience through consistent content creation across multiple platforms can significantly boost business growth.
Resources
- App Masters (app Marketing Agency)
- App Marketing (Podcast)
- Steve Young (YouTube)
- Steve Young (LinkedIn)
- Fortafy Games (Game Publisher)
- App Advice: (Reviews Of The Latest Apps)
- Sensor Tower: (Get App Keywords And Analytics)
- Mobile Action: (App Store Optimization)
Podcast: Play in new window | Download (Duration: 28:25 — 26.0MB) | Embed
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377: Ditch the Blueprint, Follow Your Intuition, Do What You Love, Test Things Out, Put Yourself First, Live with Love and Find Personal Fulfillment As An Entrepreneur with Heather Criswell
Heather Criswell is the founder of WiseInside, speaker, author, and host of WiseTalk Radio, a podcast sharing a revolutionary approach to heart-centered communication. She’s worked with over 30,000 children and their families, helping them see their power, own their greatness, and communicate from love. Heather stops by today to ask: what's the one thing you WANT to do today?
Far too many people are living lives they don't want to live, faking it till they make it, and are out of alignment. You know what you love to do, so you should rock the boat, test things out, and create enough "chances" so that your business begins to snowball into greater and greater successes.
Quotes:
“When I put myself first, I create magic for the world. When I put someone else first and their needs, I feel bitter, angry, resentful, and it all just crumbles to the ground.” – Heather Criswell
“We're not meant to be here to grind it out. We're not meant to hustle to the point where we kill ourselves or beat ourselves up so ridiculously that we're of no use to anybody. We're here to shine.” – Heather Criswell
“If you're happy doing your work, succeeding, feeling good about it, gaining momentum, and getting the results you're looking for—keep doing that. If you're not, then test some other things out.” – Heather Criswell
Takeaways:
03:18 Follow your heart and intuition in business, not rigid marketing blueprints.
07:14 Success can come through unexpected channels when you stay true to yourself.
17:03 Take breaks and reconnect with life when feeling stuck or frustrated.
23:49 Do one meaningful task daily that moves you forward, rather than grinding endlessly.
28:30 Entrepreneurship isn't for everyone - find work that genuinely fulfills you.
Podcast: Play in new window | Download (Duration: 33:22 — 30.6MB) | Embed
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376: Mindset Success Secrets: Overcome Fear, Doubt and Procrastination By Simplifying and Taking Action with Bedros Keuilian
Bedros Keuilian is a best-selling author, and the founder and CEO of the world’s fastest growing fitness franchise, Fit Body Boot Camp. He's also famous for helping 24 of his clients go from being in debt to growing 7 figure generating empires, and helping thousands more turn their passions into multiple six figure businesses.
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In our episode, Bedros explains his early successes and failures. If you feel like you have more potential to live up to, if you're spinning your wheels, and if you need to get out of your own way, Bedros says that you need to keep things simple, go for the low hanging fruit, take one step at a time, and take ownership of your decisions.
Resources
- Bedros Keuilian (Official Site)
- Empire Podcast Show (Podcast)
- Fit Body Boot Camp (Site)
- Bedros (Twitter)
- Bedros (YouTube)
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