Catchphrase of the Week: Content Piggy Bank: What Would It Take For You to Record Just One Quick Video Per Day? Resource of Week: X-Mirage to mirror iphone/ipad and record it on your computer Quote of the Week: "If you cannot do great things, do small things in a great way." -- Napoleon Hill Quote of the Week #2: "Success is the sum of small efforts, repeated day-in and day-out." -- Robert Collier Quote of the Week #3: "Don't wish it was easier. Wish you were better." -- Jim Rohn Become Better: 30 minutes to say something that could be said in 1 minute?
System & Routine
1. Small goals: 10-minute spurts or 500-word days. Create a sense of urgency to avoid Parkinson's Law (and possibly run a countdown timer) 2. Update an editorial calendar so you know what you're writing each day (Seinfeld productivity where you want to "avoid the broken chain of events") 3. Use writer's block to perform more research 4. Wake up an hour earlier (Elmore Leonard)
Tools & Mechanics
5. Delegate transcription and speak it out instead (MakeAProduct.com) 6. Use Google image search to find relevant images (don't forget to source them) 7. Grab a YouTube video and explain your reaction to it (before or against) 8. Break down pages into paragraphs, into talking points + time
Mind Hacks
9. Read a lot 10. Unplug distractions 11. Write your chapter/article titles as questions and paragraphs as questions, then delete the questions later (record yourself and send questions and answers to yourself via instant messenger) 12. Use a daily prompt 13. Break up your monotonous routine: go for a drive, walk, swim, run 14. Combine a task you don't like to do with one you do like to do, i.e. Write a quick blog post by the pool 15. Set a fake meeting schedule on your calendar and use the time for yourself
Bonus: Toughen Up That Writing
Avoid "ing"... say "set" instead of "setting"
Repetitions: remove "click here" every 2 sentences. "Please" every 2 sentences.
Words to stop using: Try, start -- Trick, loophole, hacked -> secret -- Work, learn -> discover, uncover
Tone down these words: Money-back/refund
Words to use: System, formula, roadmap, blueprint, Machine, Push button, Secret weapon, Magic bullet
Quote of the Day: "You cannot be both young and wise. Young people who pretend to be wise to the ways of the world are mostly just cynics. Cynicism masquerades as wisdom, but it is the farthest thing from it. Because cynics don’t learn anything. Because cynicism is a self-imposed blindness, a rejection of the world because we are afraid it will hurt us or disappoint us. Cynics always say no. But saying “yes” begins things. Saying “yes” is how things grow. Saying “yes” leads to knowledge. “Yes” is for young people. So for as long as you have the strength to, say “yes'." -- Stephen Colbert
Thought of the Day: Is internet marketing a scam? Yes, if you believe that going in. Classic fear of success, self sabotage, self-fulfulling prophecy
Nine Rules of Content Creation
Questions Must Be Answered: so if you're stuck, answer a series of questions (asked TO you by one single imaginary person) that lead to the end
Solution: Fix a real problem that the marketplace is asking about, and lead to a call-to-action if possible
WWHW: Why, What, How-To, What-If (the basis for any start-to-finish piece of content)
One-Take Content: write (or talk in video) the way you would in everyday conversation (no "fancy talk")
Mindmap: rearrange to figure out the categories, hierarchy, and sequence of what you're explaining
Notes: Have bullet points in front of you to keep yourself on track, don't leave things out, and unpack in the correct order, but don't script anything
Content Muscle: the more you put out blog posts, podcasts, webinars, and videos... the easier they become
Content Piggy Bank: instead of living paycheck-to-paycheck, record more than you need and schedule it out
Demo or Magic Trick: show what you're building towards, explain what you're about to show, show that thing, and show it again
Be sure to grab our Make a Product course to up your game with content creation and self-publish your own book (on Kindle and CreateSpace) in just 56 minutes.
Quote of the Day: "The fears we don't face become our limits." -- Robin Sharma Thought of the Day: Don't have "just" a traffic or AdSense or guitar course.
add a buy button even if you don't have time for anything else
offer: create a package or solution, not just a "product" (4 modules + 3 bonuses, what else can you throw in to make it complete?)
hook: what's the one thing that tells people, I need it now? (that takes 10 seconds to explain)
basic copywriting: benefits (what you can do with it) instead of "just" features (what it is), Attention-Interest-Desire-Action ordering
deadline: close the offer (take a risk)
countdown clock
explain reasons not to wait
followup: send multiple emails or make multiple posts explaining why they should buy now
waiting list: don't "just" close an offer, add an optin form so they can sign up for updates when you re-open
multiple levels of urgency: bump the price, remove a bonus, remove the payment plan
price training: stick to your guns with the deadline. Train your customers to take your deadlines seriously.
evergreen content: re-market your pitch webinars, podcast episodes, PDF reports and blog posts for re-launching later
Quote of the Week: "It doesn't matter if the thing you're creating is stupid or has been done before. What matters is that people use it." -- Jack Ma Quote #2: "A year from now, you'll wish you had started today." -- Karen Lamb
Wake up early, preferably at least 30 minutes before you normally would (your brain runs out of "good" decision making power as the day goes on)
Sleep a solid 8 hours: eat a spoonful of raw honey just before bed, don't use the phone right before bed, breath 4 seconds in and hold for 7 seconds then exhale for 8 seconds, and count from the number 300 backwards from 3 if that doesn't work, use the Sleep Cycle app to wake you up
Make your bed first thing in the morning (it gives you one thing you accomplished today)
Meditate: Take 1-2 hours of "quiet" time in the morning: don't listen to music, stay off the computer, and walk (or drive or run) to think about making your next move and conquering the day
Take lots of breaks throughout the day to recharge (AWAY from the computer) and take at least 1-2 days away from the computer per week
Drink Bulletproof Coffee: Wake up at 5AM and blend together 2 cups of low-acid unsalted coffee + 2 tbsp MCT oil + 2 tbsp ghee butter or unsalted irish Kerrygold butter. Abstain from eating anything else until 2PM in the afternoon.
Drink tons of water instead of soda
Read a book instead of watching TV (this is what Bill Gates does) and get a hobby outside of internet marketing or parenting
Journal: spend 5 minutes getting the clutter, thoughts and problems out of your head (you don't need to solve them, just get clarity)
Write down your Four Daily Tasks instead of just winging it (fourdailytasks.com/group)
Tim Jensen is one of our favorite Dropship CEO students. He and his wife in Onalaska, Wisconsin sell $1,000 of inventory through Amazon from retail arbitrage (scanning in items at discount stores and mailing them in) with no employees, from their living room and one-stall garage:
Today's Sponsor: Backup Creator (starts at just $7) Today's Quote: "The most valuable thing you can make is a mistake. You can't learn anything from being perfect." -- Adam Osborne
Wake up early, make the bed, break up the day, drink water, exercise
Four Daily Tasks spaced throughout the day (and don't "cheat" or be an idiot about your schedule)
When you're "blocked" -- stop, don't force it
Website Backups
WordPress, Backup Creator
Set automatic offsite backups (set it and forget it)
Amazon S3, Dropbox, and Google Drive
Flow State
Get to ANY money making level as fast as possible (Profit Dashboard for Fiverr, Income Machine for WordPress)
Figure out your click-by-click process: support desk, installing WordPress, recording podcasts, creating YouTube videos... that way it doesn't matter how many you have to create
Get rid of the clutter: more ideas, more possibilities, split focus is NOT good -- knock out what needs doing and be done with it.
Only think three "content ideas" ahead (i.e. podcast episodes)
Have your own system or weekly structure. Promote ONE thing this week, email every day, and have a webinar in the middle if possible
Don't check email, Facebook, or Skype for a few days. The world will still be there when you come back.
Four Daily Tasks: all money making tasks, and one of them is some form of content creation
Don't Force It: if you can't seem to get anything done, get away from the computer, but also get away from TV and your phone (possibly, read to collect your thoughts). Get back "in state."
Stop Multitasking: Turn off all pop-ups and keep your phone out of your office (or in a drawer) so you can focus on those money-making tasks
It's Just One Hour: Time yourself and put even one focused hour (all other windows closed) on a timer for your business
Clear files off your desktop every week (into a monthly "overflow" folder)
Don't have a notebook filled with ideas. I have one single piece of paper and one pen on my desk to take notes, then I delete them.
File everything away and have it on auto-backup. I have a G-SAFE external drive and Cloudberry Backup running every night to Amazon S3.
Loopholes, superstition (H1 tags, meta tags, duplicate content), shortcuts/hacks, or a "good" user experience? Dwell time and human reviewers. Consistently put out content (at least once a week), promote it using Facebook, Twitter, eClincher, Zapier -- save "temporary" content like webinars, Periscopes, Snapchats, FB live into YouTube, iTunes, etc.
1. Use WordPress and a mobile theme (built-in or WP Touch) 2. Install All in One SEO Pack and Google XML Sitemaps plugins 3. Install W3 Total Cache and set it to minify JavaScript and CSS -- this will shave a few seconds off load time and give you a boost (and use Google PageSpeed Insights and tools.pingdom.com) 4. Add 10 years on the domain (only gives a slight boost but is easy to do) 5. Verify the site with Google Webmaster Tools (and Add Google Analytics code if you know how to do that) 6. Buy an SSL certificate and redirect the site to 100% forced SSL (a little bit of work) 7. Link to your legal pages at the bottom of every page. Terms and conditions, earnings disclaimer, and especially a privacy policy (PaperTemplate.com is great for this) 8. Add a physical mailing address and a phone number at the bottom of every page, even if it's just a PO box and a Google Voice number. 9. Load up your WordPress ping list 10. The next step for my blog: Signup for Facebook Instant Articles and install the plugin (this is new and I haven't done it yet)
Find the intersection of: what people want, what people need, what you're good at, and what's fun for you -- forum search, Amazon table of contents, ask your list if you have one
Build a better mousetrap than your competitors, find their holes, absorb the changes, combine things from two competitors, give away one piece that your competitors normally charge for
Important: teach something you've already known for several years, that way you're saying "something" (as opposed to bizopp stuff), and you don't have to do any new learning
Stage 2: Find Competitors Making Money
Are there high ticket items, seminars, and membership sites about this?
Paid ads?
Do the high profile guys keep promoting it and keep their websites around for a long time?
Stage 3: Is There a Future In It?
Why is weight loss a good idea but back pain isn't? Weight loss is an ongoing problem you can continuously help them with, back pain isn't.
Huge offer: what can you sell for $100 that's worth $1000 to $10,000?
What can you checklist and systematize to "dumb it down" and make it super easy
Today's Sponsor:Profit Dashboard (Make Money on Fiverr course) "You will never reach your destination if you stop and throw stones at every dog that barks." -- Winston Churchill
Phase 1: day job (get some income rolling in, overlap skills with your internet business if possible, find the win-win scenario)
Phase 2: freelancing (small jobs, don't become a monthly employee, get good at just one hour per day, avoid scope creep)
Phase 3: information products (solutions to real problems, find the sweet spot between power, simplicity, and speed)
Phase 4: membership sites & passive income (use the untapped potential of your list, 2 week mini-launch & pitch webinar, keep piling in a batch of members)
List, Traffic, and Offers
list: prospects and buyers (email autoresponder, opt-in page, follow-up sequence)
traffic: bigger community than yours, joint ventures, SEO (blog posts, guest posts, YouTube videos, podcasts), PPC (retargeting, AdWords, Facebook, Bing)
goal: one hour, 1 dollar per minute, 10 repeat clients
ranking: deliver fast (easy if you enjoy what you're doing), leave feedback, tweak gig description, get ratings
process: wake up to orders (knock out audios, videos, written material, software reports), tweak those numbers to grow and avoid a slump, upsell and scale (i.e. charge higher rates for the same time/effort)
Get all the latest insights with membership sites, passive income, mindset, and more.
About Robert & The Podcast
The Marketer of the Day Podcast interviews entrepreneurs who have been through “the struggle.”
They’ve experienced the headaches of repeat failure, trial-and-error, scaling, delegating, course-correcting, and getting their online businesses to succeed beyond their wildest dreams… and want to help you get to where you need to go.
