Marketer of the Day: Internet Marketing Podcast

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366: Love is the Absense of Resistance: How to Be in the Present Moment, Let Go of Things That Don’t Matter, Be Open to New Ideas, and Tap Into the Magic of Life with Dating Site Owner and Relationship Expert Mike Krosky

Mike Krosky from Cherry Blossoms has a wealth of knowledge to share from years of experience helping thousands of dating site members find love and happiness. He discusses the secrets to being happy, productive AND fulfilled all at the same time. The solution is in listening, being present in the moment, becoming aware, being prepared to act on good ideas, meditating, and letting go.

Quotes:

“Love is the absence of resistance. Begin by noticing where and what things we're resisting in life, and realize that when we can let go of that stuff, when we can stop resisting life, love can flow more freely.” – Mike Krosky

“We are all biological magnets. We're mostly unaware of it, but we are—and whatever we give our precious, valuable energy and thinking to, we will attract to ourselves.” – Mike Krosky

“Everybody's a genius in their own way—you just have to find your own talent, your own gift.” – Mike Krosky

Takeaways:

04:04 Focusing on what you want, not what you don't want, creates a powerful personal magnetic field that attracts positive experiences.

11:11 Mastery comes from consistent practice, transforming mechanical skills into magical, intuitive performance.

14:27 Being fully present in the moment opens unexpected connections and insights that logic cannot predict.

21:45 True intelligence is about being open, listening, and receiving wisdom from the universe, not just accumulating information.

28:33 Opportunities often emerge when you combine unrelated ideas or step outside traditional thinking patterns.

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365: Get Your Messaging Right, Ditch the Content Creation Treadmill, Re-Purpose and Market Intentionally with Content Strategy Coach Lain Ehmann

Lain Ehmann, bestselling author and communications strategist, specializes in helping six and seven figure entrepreneurs uncover hidden profits and potential. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Lain shares ways to repurpose your content (not just in media such as YouTube or podcasting) but also in terms of content types such as relationship building, storytelling, or expert articles. If you'd like to get more eyeballs on your websites, amp up your content marketing, or do more in less time, listen to today's episode.

Quotes:

“They know they have value. They know they can help their target audience, but they don't always know how to translate it. They're so into the jargon, so into the technology, that they don't always know how to turn it into value-driven messaging and language their audience can respond to.” – Lain Ehmann

“Very few people see everything you put out. So, the fact that you tell them in one place, then again somewhere else—very few people will actually remember reading it.” – Lain Ehmann

“What got you here won't get you there. You have to change things up. It will take you so far, and then you have to try something else.” – Lain Ehmann

Takeaways:

02:20 Translate technical expertise into clear, value-driven language that helps your audience understand your unique solution.

10:46 Don't just create more content; strategically repurpose existing content across different channels with tailored messaging.

17:43 Most people won't see or remember all your content, so repeating your core message through different mediums is crucial.

21:40 Build a content strategy by starting with your unique promise and working backwards to create consistent, channel-specific messaging.

24:18 Reward your super fans by providing unique content across different platforms, not just duplicating the same material.

Resources

Easy Steps to Defining Your Unique Value and Communicating Your Clear Message (Free Worksheet)
Life in the Fast Lain (Official Site)
Lain's blog (Blog)

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364: Educate, Entertain, and Engage: Market Your Business Using YouTube and Facebook Live Videos with Lou Bortone

Video Godfather Lou Bortone has been a pioneer and thought leader since YouTube launched in 2005. Lou is a popular speaker, author, and ghostwriter of six business books. He’s also the author of the forthcoming book "Video Marketing Rules: How to Win in a World Gone Video." Listen in as Lou tells us the easiest ways to get started and get good at video, as well as video marketing opportunities such as YouTube and Facebook Live.

Quotes:

“No matter what the technology is, if your content isn't good, nobody's gonna watch it.” – Lou Bortone

“Good video should either educate, entertain, or engage in some way, shape, or form. If it does one of those things, great. If it does all three, that's a home run.” – Lou Bortone

“Just because you know the technology is there doesn't mean you know the content is there or have the courage to appear on video.” – Lou Bortone

Takeaways:

01:53 Video marketing has transformed from a niche experiment to a mainstream business necessity.

02:35 Anyone can now be a broadcaster with smartphone technology, eliminating previous production barriers.

03:50 Facebook Live offers a low-pressure entry point for creating video content without high production expectations.

15:16 Content quality matters more than expensive equipment or slick editing.

17:19 Effective videos should educate, entertain, or engage your audience - ideally achieving all three.

Resources

Lou Bortone (Official Site)
Lou's Blog (Blog)
Lou's Courses (Courses)

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363: Run with the Right Ideas, Setup the Correct Goals, Be Unique, and Resonate with Your Marketplace Using the Seven Steps to Business Success with Peter Mehit

Peter Mehit, the expert on how to start, fix, and sell any business, returns to the show to share his seven steps to business success. By applying these seven steps, you'll find you no longer waste time or resources on "dead-end" ideas, and you'll have an easier time getting customers, partners, and investors to buy into your idea. Here is the "7 Steps Methodology"...

idea: what we find is important
visualize: spend 15 minutes every day doing nothing and focusing about what this future business looks, sounds, smells, and feels like
thoughts: ask questions such as, "Who's my customer?" And, "What equipment do I need?"
action: describe your idea to others
methods: hire employees, etc.
friends (feedback and investors)
circumstances

Quotes:

“Success cannot be demanded. It is the result of friends who bring the circumstances of your success with them, and you earn friends by knowing what you're doing and knowing where you're going.” – Peter Mehit

“People follow those who know where they're going and know what they're doing.” – Peter Mehit

“Focus is what wins the game, not speed or action.” – Peter Mehit

Takeaways:

09:04 Clearly visualizing your business idea helps you understand if you're on the right track.

24:37 Don't waste years on a bad idea; be willing to walk away early to save time and energy.

29:18 Simplicity and relatability matter more than complex jargon when communicating your business concept.

35:27 Take time to be still and quiet to hear your own thoughts and develop a clear business strategy.

37:44 Solving problems often starts with making one phone call or reaching out to the right person.

Resources

Custom BPS (Peter Mehit Official Site)
Killer Business Plan by Peter & Lydia Mehit (Book)
The Master Key System by Charles Haanel (Book)
phone number: 800-741-8444

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362: Acuity Scheduling: Automate and Manage Your Online Appointments, Sell Coaching Without a Website, and Streamline Your Productivity with Gavin Zuchlinski

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves.

Listen in as we discuss why your business (online OR offline) needs to use both a unified calendar and a scheduling tool so that clients and customers can schedule themselves. (35-40% of customers call to schedule appointments OUTSIDE of business hours.)

The best part about our conversation today about Acuity Scheduling is that this tool isn't limited to online businesses, podcasters, and coaches. Gavin unpacks many interesting case studies from massage therapists, bakeries, and delivery services that have not only amplified their productivity but also dominated their competition by using this one simple tool.

Quotes:

“My goal is really to minimize your involvement with logistics for the appointment, so you can focus more on what you're really good at.” – Gavin Zuchlinski

“A lot of these things come down to logistics—how things tie together, availability, and booking—and there are so many opportunities that it's definitely a much bigger space and a much harder problem than I initially anticipated.” – Gavin Zuchlinski

“We take a lot of pride in listening to everyone and improving things because of that. There's so much to do in scheduling, and that's really our focus.” – Gavin Zuchlinski

Takeaways:

02:54 Businesses can grow by making appointment booking more convenient for customers, with some seeing increased success simply by offering online scheduling.

05:21 Online scheduling tools can save businesses significant time by automating appointment logistics and reducing back-and-forth communication.

17:36 Modern scheduling platforms can pool staff availability, allowing clients to book with any available team member through a single, streamlined interface.

22:48 Flexible scheduling tools should allow businesses to easily adjust their availability, like adding breaks, closing specific days, or extending hours as needed.

27:06 The ultimate goal of scheduling software is to reduce administrative work, allowing business owners to focus more on their core services and less on managing appointments.

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361: Tell a Story, Look for Inspiration Outside Your Bubble, Mass-Produce, Course-Correct, Connect with Others, and Grow Your Business in Any Niche with Joe Pardo

Business consultant Joe Pardo is a business consultant to entrepreneurs and multi-million dollar businesses all over the world. He helps them grow by focusing on the "T.O.P." (Team, Offer, and Process).

He's always believed that society starts with you, and that to change society you must first change how you think. Joe left his family's $100 million business and pursue his dreams of starting his own business, and founded the "Dreamers Podcast: Business Lessons From Those Who Live Their Dreams" to build his platform of helping business owners pursue the business and lifestyle of their dreams. Listen in as he discusses creativity, finding your voice, ramping up, being productive, and course-correcting to ensure you're focusing on what's making you money.

Quotes:

“I bring my own style to everything I do, from writing books to consulting, and even creating artwork and music. I try not to let myself get too influenced by others. I don't think, 'Oh, look what they're doing, I should do the same thing because that's what's going to work for me.'” – Joe Pardo

“Time is crucial. We only have a finite amount, and we all get 24 hours. When creating time-based content, think about it in terms of percentages.” – Joe Pardo

“The key is to figure out what's at the core of what you're trying to achieve. If you're getting someone to tell a story, you need to ask the right questions to draw it out without being interrogative.” – Joe Pardo

Takeaways:

02:37 Creativity thrives when you look beyond your own industry and blend ideas from different fields.

12:31 Start small with content creation and gradually increase your output as you build confidence and systems.

25:45 Develop a consistent interview approach that allows for both structure and spontaneous storytelling.

37:44 Don't get stuck perfecting every detail; focus on creating content that connects with your audience.

45:29 Your unique voice and perspective matter more than having professional-looking equipment.

Resources

Super Joe Pardo (Official Site)
Dreamers Podcast (Podcast)
Joe Pardo (Facebook)
Joe Pardo (Twitter)

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360: Don’t Buy a Duck: Plan, Execute, Track, Measure, Adjust and Grow with Strategic Marketer Derek Champagne

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Derek Champagne, author of Don't Buy a Duck: Stop Wasting Money and Only Do Marketing That Works, stops by to tell us that we need to connect with people and market our online businesses. You need to strategically snoop on your competition to uncover real solvable problems and discover those gaps in the marketplace. It comes down to five crisis points all business owners face:

identify self: audit, business, find value proposition (that competitors can't duplicate)
find target customer: gender, income, age, hobbies, geography, politics
messaging: based on your customers, what message is most important to them?
plan: lifecycle, step-by-step actyion
execution: If you tried it once and it didn't work, why didn't it work? Perhaps it was because you only tried it one time?

Listen in as Derek also explains goal setting, productivity, and follow-through using PETMAG: Plan, Execute, Track, Measure, Adjust, and Grow.

Quotes:

“There are just too many options for us. Several years ago, there were five marketing channels. Now, we have more than 70 choices.'” – Derek Champagne

“Knowledge is power, especially when you operate from that kind of self-actualization.” – Derek Champagne

“Don't buy a duck. Don't make impulse buys. Don't buy shiny objects just because you think you need them.” – Derek Champagne

Takeaways:

04:00 Most internet marketers avoid actual marketing, getting stuck in content creation instead of taking strategic action.

11:20 Understand your competition not to copy them, but to find unique market gaps where your brand can stand out.

16:00 Emotional business decisions come from survival instincts; strategic decisions come from self-actualization and intentional thinking.

22:25 Use a structured approach like "PET MAC" (Plan, Execute, Track, Measure, Adjust, Grow) to maintain business focus and prevent entrepreneurial distraction.

23:51 Give your business strategies time to gain traction before making major changes or jumping to new projects.

Resources

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359: Awaken Your True Inner Power, Live with Purpose, and Make Positive Personal Changes with The Purposeful Millionaire James Nowlin

A near-death boating accident forced 31-year-old James Nowlin to take a long hard look in the mirror.

As a result of what he calls his awakening, this already self-made millionaire and respected CEO reshaped his perspective and reprioritized his life.

In his book, The Purposeful Millionaire, James shares the four-part formula he used to transform his life into one of abundance and purposefulness. He believes that if he can survive the literal waters from which he was pulled, you too can survive—and thrive—in life’s roughest waters.

Quotes:

“I do not believe you can have a great mind or a great spirit if you don't have a great physical body.'” – James Nowlin

“Life is short. Life is precious. It can be taken away from us in an instant. It's not about the car in my driveway, how much money I have, the house I live in, or flashy friends with flashy titles. It's about the work I'm doing and whether I'm living the calling God has given me to make the world a better place.” – James Nowlin

“You don't always have to start big in order to achieve big.” – James Nowlin

Takeaways:

02:17 Success isn't about external achievements, but about living your true calling and making the world better.

13:19 Small, consistent daily habits can transform your life, even if you start with just one push-up or a single step.

26:43 The key to high performance is understanding the deep connection between physical health, mental clarity, and spiritual well-being.

32:39 A great coach provides accountability and private support, pushing you to achieve goals you might not reach alone.

39:03 You get one shot at life, so commit to living your best, most powerful and productive version of yourself.

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358: Sales Training for Modern Salespeople: Increase Your Prices, Conversions and Profits with Hardcore Closer Ryan Stewman

Ryan Stewman, CEO and Founder of Hardcore Closer and Break Free Academy, is a 4x best-selling Author, Motivational Speaker, Sales Coach, Podcast Host, Blogger and all around Entrepreneur. He’s also a regular contributor to Forbes, Entrepreneur, Addicted2Success, Good Men Project, Lighter Side of Real Estate, Huffington Post, and more. It doesn't matter if you are selling cars, homes, financial services or consulting, Ryan’s sales mastery can help you generate higher quality leads, increase your closing ratios, and show you how to charge premium fees for the items you sell.

Quotes:

“We know that technology moves fast. Moore's Law says that every year, technology doubles in capability.'” – Ryan Stewman

“A lot of people—especially smart people who listen to podcasts like this—overcomplicate things, right? We think it has to be smart in order to work, but meanwhile, the masses don't think that way.” – Ryan Stewman

“We're not going to be replaced by robots. We're just going to sell the robots.” – Ryan Stewman

Takeaways:

05:24 Modern businesses must continuously adapt their marketing approach to match changing technological capabilities.

10:39 Technology and digital sales strategies are now critical for business survival, not just an optional add-on.

18:23 Successful sales aren't about complex strategies, but about understanding the customer's core desire and simplifying your message.

21:53 Every communication should include a clear call-to-action that gives potential customers a direct path to engage with your business.

24:47 Video content is a powerful, underutilized tool for connecting with potential customers and building your brand.

Claim Ryan's Book: Elevator to the Top

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357: Buy and Grow Online Properties with the Website Investor with Jeff Hunt

Jeff Hunt, The Website Investor, makes his living online buying and growing online businesses. He has purchased over 300 income producing websites since his first buy 10 years ago. Jeff is the author of "The Website Investor", a guide to building passive income buying revenue generating websites.

In our episode today, Jeff details his early failures with buying and holding websites, what went right and what went wrong, as well as the system he's developed since then to hit the ground running by buying money-making websites.

Quotes:

“If you do a little bit of homework and get another set of eyes on things, you can come away with some sites that can really have consistent earnings from the very, very beginning.'” – Jeff Hunt

“Businesses—even if it's just a website—are still businesses. If you think through it one step at a time, you can uncover a lot of that stuff.” – Jeff Hunt

“Don't necessarily look for anything that's rapidly skyrocketing with a steep upward curve, because things that go up quickly tend to come down quickly.” – Jeff Hunt

Takeaways:

04:40 When buying websites, cross-reference multiple data sources to verify the site's true performance and potential.

11:20 Stability and consistent performance matter more than rapid, unpredictable growth when investing in online properties.

17:50 Look for websites with established business systems that can be learned and potentially improved upon.

22:30 Successful website investing requires upfront work to optimize and streamline the site before making it truly passive.

25:37 Strategic website investing is about making smart moves - buying, improving, and potentially selling to maximize returns.

Resources

Jeff Hunt: The Website Investor (Official Site)
Own Optimize (Training Resources For Entrepreneurs)
Jeff's courses (uDemy)
The Website Investor (Book)
Jeff Hunt (LinkedIn)

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356: Think and Grow Rich: Harness the Power of the Mastermind, Goal Setting, Visualization and So Much More with Brandon T. Adams

Brandon T. Adams from Live to Grind is a serial entrepreneur, owning a stake in a number of businesses, including the Accelerant Media Group, Live to Grind, Young Entrepreneur Convention, Arctic Stick (sold on Amazon), and an ice distributorship that serves three states. He's the V.P. of Business Development for Think Rich Films on the film Think and Grow Rich: The Legacy and the youngest person to be featured in the film.

Quotes:

“If you really want something, if you set your mind to it, set that goal in place, and surround yourself with the right kind of people, you can achieve anything.” – Brandon T. Adams

“Who you surround yourself with will define your future. It's like they say: tell me who your friends are, and I'll tell you your future.” – Brandon T. Adams

“If you don't know what you want to do right away and just go with something along the way, you're going to learn things.” – Brandon T. Adams

Takeaways:

07:42 Your mindset and belief in yourself can overcome any disadvantage or small-town background.

19:25 Learn to delegate and build a team, or you'll never scale your business beyond your personal capacity.

23:08 Set clear daily goals and write them down to stay focused and avoid getting lost in random tasks.

26:13 Surrounding yourself with the right people who push and support you is critical to success.

34:43 Treat every day like it could be your last, which will drive you to achieve more and live without regrets.

Resources

Think and Grow Rich: The Legacy (Site)
Live to Grind (Brandon T. Adams Official Site & Podcast)
Outwitting the Devil: The Secret to Freedom and Success (Book By Napoleon Hill)
Think and Grow Rich (Book)

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355: Fail, Succeed, Repeat: Make a Choice and Have a Plan for Your Entrepreneurial Path with Cashflow King Matt Motil

Matt is a professional at helping people “fire their boss” and “punch their day-job in the mouth”, which is something that MANY Americans are dying to do. Listen in to hear about his entrepreneurial ups and downs and what he's learned about gratitude as well as "the journey" from his struggles.

Quotes:

“If you're even remotely happy with where you are today, you have to thank all the experiences you've had up to this point—because every decision you made, every experience you've had, has led to who you are at this moment in time.” – Matt Motil

“Life happens—and it's not happening to you. It's about how you react to it.” – Matt Motil

“Higher education is teaching people how to be really good employees. We're not teaching people how to be entrepreneurs at all.” – Matt Motil

Takeaways:

04:40 Higher education often prepares students to be employees, not entrepreneurs.

11:20 Every experience and decision contributes to who you are today, shaping your future success.

17:30 You're never truly stuck - you can always make a choice to change your life's direction.

20:15 Success is rarely an overnight achievement; it's built through years of persistent effort and learning.

21:00 Your mindset determines your potential more than your current circumstances.

Resources

Dr. Matt Motil (Official Site)
Cashflow King Podcast (Podcast)
Matt Motil (LinkedIn)

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354: The Checklist Mindset for Productivity, Focus, Momentum, and Consistency

In today's episode, Robert talks about his book The Checklist Mindset (which you should grab on Kindle, paperback, and Audible audio format) to talk about how you can compress/collapse time (and later delegate) using checklists, spreadsheets, and templates.

Quotes:

“If it doesn't challenge you, it won't change you.” – Robert Plank

“Employees want to fill time. Business owners want more time.” – Robert Plank

“The only way out is through—and you need to do the things you're afraid to do.” – Robert Plank

Takeaways:

00:11 Putting in extra hours doesn't guarantee success; smart systems and consistent action do.

10:47 Building a business requires doing things yourself first to understand the process before delegating.

22:12 Using checklists ensures consistent quality and reduces errors in business operations.

36:13 Growing a business means creating systems that can handle increasing customer interactions without manual intervention.

47:42 Batch processing tasks saves time and maintains momentum in business productivity.

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353: Beliefs, Practices, Struggles, Challenges: Push Through Your Limiting Beliefs, Internal Resistance, Fear, and Worry To Feel Incredible, Achieve Your Goals, and Experience Massive Self-Confidence with Alicia Cramer

Alicia Cramer wants to know... as an entrepreneur, do you sometimes struggle getting motivated? What about failure, psyching yourself out, and worrying? Welcome to being human. Having worked with hundreds of private clients from startups to owners of multi-million dollar companies, Alicia understands the mindset pitfalls that affect entrepreneurs.

Her own struggles with depression and self-esteem issues, as well as a traumatic event triggering P.T.S.D. was the catalyst for her profound transformational experience utilizing mindset reconditioning techniques. Listen in to the secret weapons that will get you to overcome your obstacles and achieve 100% of your personal/professional goals and dreams.

Quotes:

“Worrying is negative goal setting. When you're worried, concerned, or lacking confidence about something, you're visualizing in your mind something you don't want to happen.” – Alicia Cramer

“You cannot shift an old negative pattern by being in denial about it. Period.” – Alicia Cramer

“Most people are repressing their thoughts and feelings about things—they're not being honest with themselves.” – Alicia Cramer

Takeaways:

02:54 Self-honesty is the first critical step in breaking through personal and professional limitations.

07:52 Your mental and emotional state directly influences the practical results you create in business and life.

13:45 Entrepreneurs often struggle with hidden internal beliefs that block their success and create unexpected obstacles.

21:12 Having a flexible "toolbox" of mindset techniques allows you to address different challenges more effectively.

26:36 Shifting from negative visualization to positive expectation can physically change your body's energy and improve outcomes.

Resources

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352: Do a Day: Let Go of Your Past Mistakes, Accept Responsibility, Find Perspective, Compassion, and Purpose with Bryan Falchuk

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Bryan Falchuk went from being obese and depressed to running marathons. He's faced nearly losing his wife to illness while their young son watched. He became vegan in just one day. He got his masters from a top school and rose to a senior executive position in a successful business. He’s transformed his life and developed an approach to help others do the same that he teaches in his best-selling book "Do a Day."

We talk with Bryan about his "do a day" concept as well as how to let yourself off the hook, overcome jealousy, and no longer live life from a place of fear.

Quotes:

“Once you know why you do things, it's a lot easier to get them done.” – Bryan Falchuk

“If you live today from a place of fear that someone is going to do something bad to you, you'll act differently in relation to them, and your relationship won't be what it could be.” – Bryan Falchuk

“When you sit there and beat yourself up, you end up breaking through any positivity or progress you've made.” – Bryan Falchuk

Takeaways:

01:42 Focusing on the present moment helps overcome anxiety about past mistakes and future uncertainties.

04:49 Overthinking future challenges can prevent you from taking positive action in the present.

07:49 Breaking down big changes into daily actionable steps makes transformation more manageable.

13:45 Finding a deep, enduring, and non-material motivation is crucial for achieving long-term personal goals.

25:02 Self-compassion and accepting imperfection are key to maintaining progress and personal growth.

Resources

Do a Day (Book)
Do a Day (Twitter)
Bryan Falchuk (Twitter)
Bryan's Inc Magazine column (Site)

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351: Focus on What You Can Do: Eliminate Excuses, Overcome Obstacles, Adversity, and Self-Doubt with Maxwell Ivey

What's your excuse? Maxwell Ivey is the totally blind former carnival owner turned amusement equipment broker after the death of his father lead to the closure of his small traveling show. He had to learn so many things about business in general and being online in particular.

He learned how to hand code HTML, write copy, recruits clients, set fees, write a blog, record videos, build an email list, and so much more. He is always up for anew challenge, adventure, or opportunity. He is now also a life goals coach, inspirational speaker, and an award winning author of self help books and he loves helping others accomplish their own dreams.

Quotes:

“One of the biggest lies out there on the internet is that you can do all this stuff yourself—that not only can you, but you're supposed to be able to do it all yourself.” – Maxwell Ivey

“Way too many people get hung up on perfectionism instead of just doing the best they can right now and moving forward.” – Maxwell Ivey

“You never have enough money, enough resources, or enough time. You're always fighting to get something you wish you had—or wish you didn’t have.” – Maxwell Ivey

Takeaways:

03:36 Focus on what you can do, not what you can't, even when facing significant challenges.

05:29 Build a support system that pushes you forward instead of letting you get stuck in negative thinking.

09:49 Imperfect action beats perfect inaction - your first attempt doesn't need to be flawless to generate results.

19:11 Design products and services with accessibility and inclusivity in mind, considering users with different abilities.

32:30 Create flexible pricing models that allow clients to start small and scale up as they grow.

Resources

The Blind Blogger (Introduction)
Maxwell Ivey's Amazon Author Page (Amazon)
Max's Online Publicity Service (Get Booked On Podcasts & Radio)
Max Ivey (LinkedIn)
Max Ivey (Twitter)

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350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.

Quotes:

“We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter

“We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter

“Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter

Takeaways:

00:55 A successful agency should focus on understanding client goals beyond simple performance indicators.

09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness.

13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance.

17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results.

20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

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349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...

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Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
Absorb your competitors (they absorb you back, arms race)
Strengthen Your Content Muscle: get ahead of this month in the calendar

We also cover one of my best secrets: daily marketing emails... and:

Is it possible to email too much? (how to send those emails every day)
Why the "exclusion list" balances things out so your buyers aren't "bombarded"
How to provide value and use the restaurant mentality
Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)

Quotes:

“Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank

“We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank

“It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank

Takeaways:

03:50 Creating an ugly, simple website is better than spending months on a perfect design.

13:07 Focus on solving customer problems, not impressing competitors.

27:48 Emailing your list daily keeps subscribers engaged and increases sales potential.

40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea.

49:31 Build a basic business foundation first, then improve and experiment with new techniques.

If you'd like to see how to setup that funnel, join our course:

Join the Income Machine Online Course

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

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348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro

Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions.

Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle.

Quotes:

“If you're going to make money online, the very first thing you have to change about your online business is your mindset.” – Lance Tamashiro

“Time does not equal money online. The only thing that equals money online is that less time equals money.” – Lance Tamashiro

“If you're learning something and it doesn't look exactly the same way, don't be afraid to ask.” – Lance Tamashiro

Takeaways:

16:15 Time spent doesn't equal money in online business; speed and efficiency matter more than hours worked.

23:40 Break your online business into three core areas: traffic, lead capture, and offers to stay focused and avoid distractions.

29:10 Don't get stuck in a "chicken and egg" cycle where you believe you can't start one thing without another being perfect first.

32:16 When learning a new skill or system, use a template exactly as instructed before making your own modifications.

37:52 Ask clear, specific questions when seeking help to get the most effective guidance and support.

Resources

Income Machine (Website)
Lance Tamashiro Show (Podcast)

Podcast: Play in new window | Download (Duration: 38:00 — 34.8MB) | Embed

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347: Real Estate Wholesaling: Build Wealth, Be Creative, and Make the Right Deal with Abhi Golhar

Abhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast.

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality.

For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today.

Quotes:

“Don't be told what your investment strategy should be. Understand your investing personality.” – Abhi Golhar

“Too many times, I see pros in the space fall out of love with real estate for two reasons: one, they haven't crossed the hump of scaling a business, and two, they've created a job for themselves instead of a real estate business.” – Abhi Golhar

“Work on the business, not in the business. Too often, people don't work on the business and get caught working too much in the business.” – Abhi Golhar

Takeaways:

04:28 Understand your personal investing personality and choose a real estate strategy that matches your goals, whether it's flipping, rental income, or wholesaling.

07:46 Build a real estate business, not just a job by focusing on systems, technology, and team building instead of getting stuck in daily operational tasks.

10:57 Develop relationships and build trust in local communities to generate consistent real estate investment leads.

17:48 Explore creative deal-finding methods like checking probate records, door-to-door networking, and targeting underdeveloped land for potential high-profit opportunities.

22:12 Diversify real estate investments across different strategies: 40% flipping/developing, 40% cash-flowing assets, and 20% in commercial real estate to protect against market corrections.

Resources

Real Estate Deal Talk (Podcast)
Summit and Crowne real estate firm (Website)
Abhi Golhar (Official Site)
Abhi Golhar (LinkedIn)

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

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346: Get Stuff Done: Create Balance, Develop Productive Habits, and Make the Best Use of Your Time with Yvonne Heimann

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

Yvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow:

Start using her Protopreneur Planner to get your business goals and daily activities clear
Use a scheduling program to manage your meetings
Use templates for email responses
Use questionnaires for client intake
Use apps/programs to connect services and automate

Quotes:

“Working for retirement, to me, is like not knowing if you'll ever make it. So I want people to have fun now, but we also know we need to make money.” – Yvonne Heimann

“When you write things down with a pen, your brain considers it to be true. It's reality to your brain, unlike when you're typing it in.” – Yvonne Heimann

“Don't beat yourself up if you didn't go to your workout today, even though it was on your schedule. What's important is getting up every single day and promising yourself you're going to do the best you can that day.” – Yvonne Heimann

Takeaways:

03:20 Efficiency and time management are critical for entrepreneurs who want to build successful businesses without sacrificing personal happiness.

19:49 Setting broad goals with flexible quarterly plans is more effective than rigid, detailed annual planning.

26:26 Personal productivity hinges on self-awareness, showing up consistently, and experimenting with different accountability techniques.

32:35 Using the right digital tools can dramatically reduce administrative work and free up time for core business activities.

35:10 Regular financial tracking and budgeting are essential for understanding and improving business financial health.

Resources

Ask Yvi (Official Site)
Protopreneur Planner (Site)
ActiveCampaign (Send Emails and Tag Clients)
Zapier (Combine Apps, Such As Shopify to A Newsletter)
Shopify (Simple Shopping Cart)
SmarterQueue (Find Evergreen Social Media Content)
Acuity Scheduling (Calendars and Payments)

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

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345: Easy Small Business Systems: Organize, Systematize, Architect the Business You Want, and E-Myth Your Way to a Sellable Business with David Barnett

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

David C. Barnett from Easy Small Biz Systems returns to the show, and his most recent passion is getting your business into a "sellable" state to make it easier to offload or easier to hold and continue. It's possible using David's "12 plus 1" step program. No matter what your business is or does, it still requires capital, people, and a place.

Instead of "winging it" you should describe your ideal life 10 years from now (step one), then sketch what your business looks like to support that lifestyle (step two). Create an org chart and break down tasks, including their roles for the future. Think about those roles that don't exist, ask what's causing the stagnation, assign tasks to a workflow, and explain what negative things might happen if tasks are NOT fulfilled.

David's brand new book is Build a Business That People Will Want to Buy.

Quotes:

“The business is an asset. It's like a money machine, and you have to treat it as something outside of yourself. You have to look at it objectively.” – David Barnett

“When you have a business that hasn't been properly organized—without systems, policies, procedures, workflows, and everything detailed and written down—the only person you can really sell it to is someone else just like you.” – David Barnett

“People who have the worst stories about business failure are the ones who didn't know their business was failing until it was too late.” – David Barnett

Takeaways:

04:31 Systematizing your business can transform it from a stressful job into a more manageable and potentially more profitable enterprise.

10:46 Many business owners accidentally create a job for themselves instead of building a business that provides freedom and flexibility.

14:19 Without a clear 10-year plan, your business will likely remain stuck in its current state.

21:42 Creating clear job roles with specific purposes helps employees understand their importance and improves overall business efficiency.

26:30 Every business fundamentally consists of capital, people, and a place, making systematization possible across different industries.

Resources

Build a Business That People Will Want to Buy (New Book)
David Barnett (Official Site)

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

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344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan

Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work.

Quotes:

“Sometimes we're just so busy running around getting things done that we don't take the time to stop and reassess what we're doing.” – Leslie Nolan

“A flower is going to shoot out from the ground, and you can't yank that shoot out to make the flower bloom. Some flowers come up in spring, some are evergreen, and some are seasonal with one bloom. Each person is different.” – Leslie Nolan

“From the beginning of time, before there were words, we worked in symbols. We used our hands on cave paintings, used fire and coal and other materials to draw. We're very visual people.” – Leslie Nolan

Takeaways:

05:15 Setting clear, positive intentions in the present tense is crucial for personal and professional growth.

14:03 Slow down and be present in the moment instead of constantly pushing to reach an end result.

17:36 Symbols in paintings are unique to each person and can hold deep personal meaning.

21:46 Creative problem-solving happens when you stop overthinking and allow your subconscious mind to work.

23:24 Taking a break through creative activities can renew and refresh your perspective on life and work.

Resources

Leslie Nolan Design (Website)
Schedule a Mojo Session with Leslie (Website)
Leslie Nolan (Facebook)
Leslie Nolan (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:39 — 25.3MB) | Embed

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343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex

Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters.

Podcast: Play in new window | Download (Duration: 38:21 — 35.1MB) | Embed

She believes in four levels of research:

socially (how prospects relate to friends)
relationally (how prospects relate to you, i.e. have they bought or tweeted you)
psychologically (what keeps them up at night)
demographics (gender, age, location)

Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows:

get attention (headline, pre-head, sub-head)
identify the problem
introduce a solution
explain how to get it
don't let them walk away without it

Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter.

Quotes:

“They don't care about you as the copywriter, product creator, or business owner at all. They care about themselves—their fears, their aspirations, and what you can do for them.” – Alyson Lex

“I want my clients to be successful. So if they have someone who is more of an expert than I am in something like web design, then it doesn't serve my client for me to hold on just because I think it should be a certain way.” – Alyson Lex

“I like to learn principles rather than shiny techniques, because at the base, those principles stay the same. They just adapt to the technology and the trend.” – Alyson Lex

Takeaways:

04:08 Effective copywriting starts with deep research into your target audience's psychological, social, and relational experiences.

11:20 The language you use in sales copy should mirror exactly how your customers speak, not industry jargon or technical terms.

24:02 Sales copy principles remain constant, even as design trends and graphic styles change over time.

29:05 The first few paragraphs of any sales letter should focus entirely on the customer's problems, not on the writer's experiences.

34:23 Entrepreneurs can overcome writer's block by following a structured copywriting formula and conducting thorough audience research.

Resources

Alyson Lex (Official Site)
Headline Generator (Site)
Alyson (Twitter)
Alyson (LinkedIn)

Podcast: Play in new window | Download (Duration: 38:21 — 35.1MB) | Embed

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342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro

Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice).

Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now.

Quotes:

“If everything is a top priority for your business, then nothing is a priority. Not everything can be the top priority. There has to be one or three things that are the top priority for that day.” – Lance Tamashiro

“Your business is either growing or dying. It's never staying the same.” – Lance Tamashiro

“Don't beat yourself up because you're not where you think you need to be or not making the progress you think you should be making.” – Lance Tamashiro

Takeaways:

06:56 Breaking big projects into smaller 45-minute focused tasks helps prevent burnout and increases overall productivity.

12:47 Eliminate your to-do list and focus only on the three most important tasks for the day.

17:05 Build systems by consistently working on tasks and making small improvements over time.

32:33 Wake up early and use your most productive morning hours to complete critical work.

39:10 Vocalize your anxieties to trusted people to gain perspective and reduce mental burden.

Resources

The Lance Tamashiro Show (Podcast)
Website Remote (WordPress Management Tool)
Four Daily Tasks group (Facebook)
Income Machine (Book)

Podcast: Play in new window | Download (Duration: 46:50 — 42.9MB) | Embed

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