Interview

866: Build a Global Podcasting Brand with Audrey Bell-Kearney

May 20, 2022

Reaching out to your target audience was challenging for entrepreneurs, when the internet was not around. With so many outlets via which you may communicate your niche these days, all you have to do is get your message through.

Audrey Bell-Kearney is the CEO of Noise Media Network, a media, marketing, and consulting firm that produces and distributes digital content for clients. She is a podcast host, with her show "Good Morning, Gwinnett" airing four days a week live. Today, Audrey shares her experience in the podcasting industry, including how she has leveraged her show to build relationships with local government officials and small business owners, and how she has structured a partnership with her local Chamber of Commerce to provide podcast services to their members.

Quotes

“We need transparency. We need you to be transparent and tell us where the money's going.” - Audrey Bell Kearney

“I talk to business owners all the time. I sit on the chamber board of two chambers, and often they think it's something that can't help them.” - Audrey Bell Kearney

“I help take away the fear of being out there—the fear of not knowing how to work something, what to do, or who to call.” - Audrey Bell Kearney

Takeaways

01:37 Podcasting can open doors to valuable connections and opportunities, even with government officials and community leaders.

04:39 Small business owners may be hesitant about podcasting, but it can be an effective way to establish themselves as experts and attract new customers.

13:44 Consistency and passion are key to maintaining a successful podcast, even during difficult personal circumstances.

21:59 Tailoring the podcast format to your own style and preferences, rather than trying to emulate others, can lead to a more authentic and engaging show.

28:09 Taking advantage of partnerships and technology can help expand the reach and impact of a podcast, even for those who may be intimidated by the technical aspects.

Resource

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865: Get into Growth Mode Using Automation with Kevin Snow

May 18, 2022

Starting a business and establishing a presence in the traditional sense might be intimidating. It might be as simple as a few clicks for the tech-savvy. However, it is a different scenario for the technological nomads. It may be difficult for them to navigate through complicated web pages, links, or commands.

Kevin Snow is the President and CEO of Time on Target and the co-host of the top 100 Apple podcast called "Growth Mode." As a sales expert and technology enthusiast, Kevin shares his expertise in integrating digital technology with sales processes in an authentic and professional way. Today, Kevin discusses the importance of starting small with marketing automation and sales process optimization.

Quotes

“Wisdom comes from experience, and experience comes from bad choices.” - Kevin Snow

“It's always about understanding and helping them realize where their limitations are now, and then figuring out a really cool way to fix it.” - Kevin Snow

“Your number one job as a CEO or business owner is sales. You need to sell, especially if you're just starting out, because that's what gives you proof of concept for your product.” - Kevin Snow

Takeaways

05:48 Embrace the iterative nature of marketing automation and sales process improvements, as the ability to revisit and enhance your systems is key to driving business growth.

13:00 Start small with marketing automation and sales process optimization to get easy wins and build excitement around the technology.

20:00 Document and understand your current sales process before implementing complex automation to ensure it aligns with your clients' needs.

24:35 Use an outside perspective to help identify limitations in your sales process and develop innovative solutions to streamline your operations.

32:37 Prioritize sales as the CEO or business owner, as it provides proof of concept for your product and keeps your company going.

Resources

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864: Become True to Your Intentions and Impact the World with Amanda Johnson

May 16, 2022

Do you want to change the world with your message? In order to do that, you need to be true to your intentions.

Amanda Johnson is the founder of True to Intention (folded into Saved By Story), a company that helps seekers and storytellers write truer and more impactful stories. She is also the co-founder of Saved by Story Publishing. Today, Amanda talks about her recent project "You Can't Make This Story Up," a compilation book featuring 20 of her previous clients and family members, and how the process of writing their stories helped them heal old wounds and become more authentic in sharing their messages with the world.

Quotes

“There's a lot of hype around telling your story, getting your message out there, and sharing your expertise with the world.” - Amanda Johnson

“We can't heal by ourselves. The communal aspect is crucial, especially for those who have been traumatized and want to share their stories. They need to rebuild trust with themselves and others.” - Amanda Johnson

“If we can just pay attention and ask ourselves, 'What's the message that I'm supposed to be getting here? How is all this being brought to me so that I can be more whole?' life gets a lot more magical.” - Amanda Johnson

Takeaways

00:59 Sharing personal stories and healing old wounds can help people become more authentic and impactful in sharing their messages with the world.

09:00 Allowing yourself to be vulnerable and share the full depth of your story, including the difficult parts, can lead to growth and transformation.

19:06 Creating a supportive community space can be transformative for people who are struggling to write and share their stories.

26:27 Recognizing the reciprocal nature of the coach-client relationship and how each person's journey can contribute to the other's healing is key to avoiding burnout.

33:30 Being open to the messages and lessons that life presents, rather than seeing challenges as obstacles, can make life feel more magical and purposeful.

Resources

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863: Build Relationships on LinkedIn with Janice Porter

May 13, 2022

LinkedIn is one of the most powerful online platforms for networking and business building. If you are using the power of LinkedIn to build meaningful and long-lasting connections, then your business is missing out. In order to grow your business in the right direction, you must first need to understand your vision and goal.

Janice Porter is a LinkedIn expert and trainer who helps business professionals build relationships and attract new clients, strategic partners, and referrals through LinkedIn. She believes that all business owners need a magnetic LinkedIn profile to showcase their expertise and connect with the right people. Today, Janice discusses the importance of having an optimized LinkedIn profile, including key elements like the header, headshot, headline, and "about" section.

Quotes

“If you're in business today, you need to be on LinkedIn and have a profile that works for you, as it is highly indexed by Google.” - Janice Porter

“LinkedIn is really about your profile. It provides insight into you, your personality, and how you serve people.” - Janice Porter

“Be consistent and know your purpose for using the platform. It's so powerful and so underutilized.” - Janice Porter

Takeaways

04:29 Having a fully optimized LinkedIn profile, with attention to the header, headshot, headline, and "about" section, is crucial for making a strong first impression and showcasing your expertise.

10:59 LinkedIn is a platform for building genuine business relationships, not just pitching products or services, so the approach should be focused on connecting and engaging, not just promoting.

12:45 It's important to be selective and strategic about which LinkedIn connections to pursue, rather than just accepting every request, in order to focus on the most promising opportunities.

15:47 Consistently posting relevant content on LinkedIn can help establish oneself as an authority in their industry and attract the right connections.

19:52 Utilizing new LinkedIn features like video messaging can help one's messages stand out and foster more personal connections.

Resources

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862: Groove: The World’s Fastest Growing CRM and Marketing Automation Platform with Mike Filsaime

April 1, 2022

When it comes to operating your business, one method to avoid internal conflict is to identify and simplify how various teams define success. You must assess how teams collaborate, processes operate, and data flows. Remove any barriers that are preventing you from getting things done. You should examine how you manage your firm and who is operating it.

Mike Filsaime is a legendary internet marketing expert with over 20 years of experience, currently the Co-Founder & CEO at Groove Digital, LLC. He has created numerous successful software platforms like WebinarJam, EverWebinar, and Kartra. Today, Mike talks about his journey from the car business to the world of online marketing and software development. He shares insights on common mistakes entrepreneurs make, the importance of focus and prioritization, and the lessons he learned from past business partnerships.

Quotes

“Fail quickly; you will learn more from your failures than from your education.” - Mike Filsaime

“Partnerships are like marriages. You can love someone, but things don't always work out.” - Mike Filsaime

“Follow your passion. Entrepreneurs take risks, but don't do anything reckless. Make sure you have your ducks lined up.” - Mike Filsaime

Takeaways

08:59 Embracing the imperfections of a new project and taking action is better than overthinking and delaying launch.

12:14 Prioritizing tasks and focusing on one project at a time is crucial for avoiding burnout and achieving success.

13:14 Failing quickly and learning from mistakes is more valuable than extensive education.

16:07 Carefully structuring business partnerships with clear contracts and shared vision is essential to avoid conflicts and ensure long-term success.

22:32 Having a clear contract in place for business partnerships can help resolve conflicts and make difficult decisions easier.

34:05 Pursuing your passion and taking calculated risks can lead to fulfilling entrepreneurial journeys.

Resources

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861: Be Seen and Heard: Improve Your Credibility In The Global Village With Mitchell Levy

March 17, 2022

What goes through people's heads when they go inside your business? - How is your business credibility? Are you trusted? People make a rapid judgment about your credibility before you even start outlining benefits and features. At times like this, business credibility is supposed to work its magic. It's the glue that holds businesses together with their consumers and the communities they do business.

Mitchell Levy is a global credibility expert, two-time TEDx speaker, and international best-selling author of over 60 books. He is the founder of Credibility Nation, a membership community focused on helping thought leaders build their credibility. Today, Mitch shares his insights on the importance of being seen and heard as a thought leader, emphasizing the need to embrace one's uniqueness and avoid striving for perfection in conversations and personal branding.

Quotes

“Credibility is the quality that makes you trusted, known, and liked.” - Mitchell Levy

“If we did nothing more than act credible, we would be more humane to each other.” - Mitchell Levy

“If you can clearly articulate your purpose, when people see you physically, they will know exactly who you are and what you do.” - Mitchell Levy

Takeaways

02:20 Embracing imperfections and uniqueness in conversations can lead to more authentic connections.

06:51 Clearly articulating one's purpose in 10 words or less is key to capturing attention and building trust.

18:41 Aligning one's online and offline presence around a clear purpose can help attract the right audience.

20:56 Consistently living and sharing one's purpose is essential for building credibility and visibility.

23:39 Overcoming past struggles and finding one's superpower can enable helping others succeed.

Resources

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860: Book Publishing: Refine, Identify and Channel Your Inner Voice to Your Audience with Kathy Sparrow

March 14, 2022

Many people avoid publishing a book because of the complexity. It takes a lot of effort to force yourself to sit down, brainstorm, write, edit, rewrite, edit, trim, add, rewrite, workshop, rewrite, and rewrite some more.

Kathy Sparrow is a mentor for aspiring writers of nonfiction, fiction, and poetry, with over two decades of experience. She is the co-author and project leader of "Ignite Your Leadership: Proven Tools for Leaders to Energize Teams, Fuel Momentum, and Accelerate Results." Today, Kathy talks about creating a business plan for your book, including a literary marketing plan, comparable titles, and a comprehensive marketing strategy to reach your audience effectively.

Quotes

“Unless we write it down, when it comes time to launch, we'll be so busy doing everything else that we might forget some things.” - Kathy Sparrow

“We have to believe in ourselves enough and believe in our writing enough to brag—just do a little shameless bragging about ourselves.” - Kathy Sparrow

“We leave something for future generations by sharing our words and our messages.” - Kathy Sparrow

Takeaways

01:14 Creating a comprehensive business plan and literary marketing strategy is crucial for the success of a book.

05:19 Researching and understanding the competitive landscape in your genre can help you effectively market and position your book.

07:12 Building a network of influencers and collaborators is essential for promoting your book and reaching a wider audience.

13:07 Consistent, even small, daily efforts towards marketing and promoting your book are more effective than sporadic, larger efforts.

21:10 Hybrid publishing can provide authors with the support and resources they need to successfully bring their book to market.

Resources

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859: Transform Your B2B Marketing: Exceed The Expectations of Your Modern Buyers With Matthew Stibbe

March 13, 2022

Consumers are wiser than ever before, and they recognize when they're being sold to. It is for this reason that we’ve seen dramatic transformation in the industry in the last decade. Marketers are now turning to inbound marketing strategies to help them attract new customers. It's no longer enough to have a fantastic product and catchy taglines. Companies must now become industry knowledge epicenters for everything customers need to know.

Matthew Stibbe is the CEO of Articulate Marketing, a marketing agency that specializes in the technology sector. As a serial entrepreneur, marketing maven, writer, and wine enthusiast, Matthew brings a wealth of experience to the table. Today, Matthew discusses the importance of correlating the results from the content that Articulate Marketing creates, as well as the challenges of transitioning from a "heroic leadership" model to a "professional management" approach within his own business.

Quotes

“We're evolving from what I would call heroic leadership—me, on my own, as the entrepreneur saying, 'This is what we're doing, go this way'—towards a model of professional management.” - Matthew Stibbe

“We're all sent here to learn on this planet, and I feel like I'm learning something new every day.” - Matthew Stibbe

“Sometimes difficult, challenging clients are the very best—they keep you on edge.” - Matthew Stibbe

Takeaways

00:54 Tracking the performance of content and identifying high-value pieces is crucial for marketing and sales success.

07:55 Transitioning from a "heroic leadership" model to a "professional management" approach can be challenging for entrepreneurs, but necessary for business growth.

12:29 Combining marketing intuition with data analysis is key to effectively using data in marketing.

15:28 Adopting an iterative, experiment-driven approach to marketing activities can help agencies stay accountable and provide tangible results for clients.

22:57 Making use of free tools like Google Search Console and PageSpeed Insights can provide valuable insights to improve website performance.

Resources

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858: Establish Authority and Build High Impact Campaign Images With Sarah Dupree

March 12, 2022

It's difficult to generate business leads. With so much competition on the market, the battle for exposure is important. Advertising has come a long way, thanks to today's technology. On the other hand, social media has become so saturated with information that it has shortened their attention span. How can you stand out in this environment?

Sarah Dupree is a seasoned professional in the advertising industry, with over 17 years of experience, and owner of Dream Weaver Media. She has dedicated her expertise to helping entrepreneurs and small businesses create effective marketing plans for social media. Today, Sarah shares her approach to social media strategy, emphasizing the importance of understanding your target audience, leveraging your unique abilities, and delivering authentic content that provides value to your followers, rather than just promoting your business.

Quotes

“You have to really know who you're talking to and what their interests are. You also have to be aware of your unique abilities, talents, and experiences—all of which can speak to and help these people.” - Sarah Dupree

“The more you do it, the more comfortable you're going to get. Really prioritizing and asking yourself if creating this content is important to you is key.” - Sarah Dupree

“I help people save time by providing expert knowledge behind all the steps. We start with brainstorming, and I'm there holding your hand through the entire process.” - Sarah Dupree

Takeaways

01:48 Developing a strategic social media marketing plan that focuses on providing value to your target audience, rather than just promoting your business, is key to building trust and authority.

08:00 Using your unique experiences, talents, and abilities to create authentic, visually-appealing content can help you stand out and engage your followers on social media.

11:31 Overcoming the fear of being "on display" and embracing the potential benefits of creating content in public spaces can lead to unexpected opportunities.

15:21 Prioritizing one primary social media platform and repurposing content across other channels can help streamline your social media efforts.

16:28 Understanding the nuances and audience preferences of different social media platforms, such as the more "judgmental" nature of Instagram versus the more supportive environment of TikTok, can inform your content strategy.

Resources

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857: Hashtag Smart: Win the Zero Moment of Truth to Enjoy a Competitive Advantage and Faster Sales with Paul Mackiewicz

March 11, 2022

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quickly and affordably.

Paul Mackiewicz is the CEO and founder of Hashtag Smart Marketing (now Honorable Marketing), a digital marketing agency based in Los Angeles. As an Army veteran and former golf pro, Paul brings a unique perspective to his work with attorneys and doctors, helping them navigate the ever-changing landscape of online marketing. With a focus on the "zero moment of truth" concept, Paul helps his clients understand the importance of online reviews, social proof, and building memorable relationships with their target audience. Today, Paul discusses the significance of the "zero moment of truth" and how it has transformed the way businesses need to approach their digital marketing strategies.

Quotes

“The zero moment of truth is an amazing concept. It highlights how we all now have access to technology and information like never before.” - Paul Mackiewicz

“If you can use video, or even your social posts or comments, as a way to differentiate yourself and showcase your specialties and expertise, you can quickly create an emotional connection with people.” - Paul Mackiewicz

“Cover your bases first, and you'd be amazed at the impact that can have. After that, everything else becomes quite a bit easier, especially when you look great in comparison to others.” - Paul Mackiewicz

Takeaways

00:55 Embracing the "zero moment of truth" concept is crucial for businesses to stay competitive in the digital age.

06:34 Differentiating oneself through personalized content and emotional connections can help build trust and loyalty with potential clients.

16:07 Optimizing and maintaining a strong online presence, starting with the basics like Google Business Listings, is essential for businesses to be prepared for comparison.

21:40 Adopting a fearless and proactive mindset can help business owners navigate the challenges and seize the opportunities in the current market.

25:17 Taking advantage of technology and automation tools can streamline online marketing efforts and free up time for more strategic initiatives.

Resources

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