Marketer of the Day: Internet Marketing Podcast

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341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin

Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.

Quotes:

“When no one's being innovative and everyone's doing the same thing, things become more expensive. Results become stagnant, and then people start trying to figure out why it's not working for them.” – Nick Kullin

“There's so much information out there, and the majority of people, when they look at content, don't look to learn something. They look to learn how to get out of something more.” – Nick Kullin

“The more relatable and humanistic we can make the digital world, the more receptive and trusting people will be, because they feel like they understand it.” – Nick Kullin

Takeaways:

02:47 Marketing success comes from understanding what truly keeps your customers up at night, not just pushing product features.

12:15 Facebook Messenger chatbots offer dramatically higher engagement rates compared to traditional email marketing.

19:22 Personalized marketing means talking differently to different customer roles, not creating entirely separate campaigns.

23:50 Most marketers are lazy, shooting without aiming and then trying to fix mistakes through split testing.

26:02 Small customer interactions and micro-commitments can guide potential buyers further through your sales funnel.

Resources

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340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders

Kay Sanders from KaySanders.com is a business coach who can transform your business and life to get more clients and more sales. It's all about you having the right strategies and systems, and you must be willing to invest in your future business. Kay helps her clients setup that foundation: niche down, find your target market, and establish that online presence. She also helps people become more productive and overcome obstacles through mindset techniques such as EFT.

Quotes:

“No matter how good your system of strategies is, if your mindset or vibration isn't right, if you have negative energy around you, you're not going to be able to attract any clients.” – Kay Sanders

“The universe is unlimited. You have unlimited opportunities and abilities. You can make as much as you want—but we put limitations on ourselves.” – Kay Sanders

“If you don't have the calls, if you don't have those conversations, no one is going to know that you exist, what you do, or who you are.” – Kay Sanders

Takeaways:

04:40 Building a successful business requires creating repeatable systems and strategies that can be tested and improved over time.

11:14 Overcoming fear of client interactions starts with believing in your own abilities and focusing on serving others, not just making a sale.

15:37 Personal growth and mindset work are critical for entrepreneurs to break through self-imposed limitations and expand their business potential.

20:42 Using tools like EFT can help release negative energy and shift internal beliefs that block professional and personal success.

24:31 Pre-qualifying potential clients through detailed questionnaires helps filter serious prospects and saves time for business owners.

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339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales

I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting.

What is a Podcast?

"I'm an author and I make money... how can I use podcasting"
Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet)
What equipment do I need for podcasting?

Gotchas & Advice

ContactMonkey (a networker's secret weapon)
Looking professional is not that important (it shows off to your peers, production quality)
What is the content muscle and how do you ramp up?
How do you remain consistently marketing every day?

Big Picture

Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right.
Consistent daily actions: slow to lose weight but also slow to gain weight
Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes)

Quotes:

“Consistent daily actions add up, but only over time. You don't have to be perfect. I'd rather be real and authentic and put myself out there than have every single thing edited out.” – Robert Plank

“Lots of people have websites, lots of people have blogs, but fewer people have podcasts. And podcasts are one of these growing things—they're only going to get more popular.” – Robert Plank

“I think what's more important is quantity instead of quality, because the quality will sort itself out. If you do enough of anything—blog posts, Facebook Lives, YouTube videos, podcasts—you'll eventually get better and better.” – Robert Plank

Takeaways:

01:30 Interviewing guests provides an effortless way to generate podcast content while expanding professional networks.

05:00 Podcasts offer a unique opportunity to maintain audience connection, even when they might disengage from other marketing channels.

25:36 Equipment quality matters less than actual content creation; start simple and improve gradually through practice.

30:34 Podcasting is far easier and faster than blogging, allowing content creators to quickly produce engaging audio material.

38:31 Consistent daily actions, even small ones, compound over time to create significant business growth and content development.

Join "Podcast Crusher" Now

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338: One Million Dollar Payday: Buy, Grow, Combine, and Sell E-Commerce Businesses with Murray Priestley

Murray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success.

Quotes:

“The issue between good ideas and getting them done is execution—and that's where most people are just not equipped. That's where the opportunity lies.” – Murray Priestley

“When you find something that's worth it, you want to grab it and do something—because it takes 90 days to make a significant difference in what that business is doing.” – Murray Priestley

“Most people get stuck in their business. Take time to tell yourself the truth—if it's not going that well, then it's not going that well.” – Murray Priestley

Takeaways:

06:51 Buying undervalued e-commerce businesses with untapped potential can be a smart investment strategy.

09:29 Improving basic marketing elements like upsells and email lists can quickly double a business's revenue.

16:00 Selling businesses to strategic institutional buyers can significantly increase the sale price compared to selling to individual investors.

19:48 Not every product in a business portfolio will be successful, but a few strong performers can offset the underperforming ones.

24:11 Taking an outsider's perspective on your own business can reveal hidden opportunities for growth and improvement.

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337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams

Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too.

Quotes:

“The way you spend your money and the way you spend your time is exactly what you're prioritizing in your life.” – Shane Sams

“If you want to go to the next level in whatever you want to accomplish, you're going to have to make sacrifices for a time—until you reach a point where you can do all the things you want to do.” – Shane Sams

“Every person on earth has 168 hours in their week—that's 24 hours times seven days—and you just have to find a way to make it work.” – Jocelyn Sams

Takeaways:

06:36 Prioritize your time by looking at your calendar and checkbook, which reveal your true priorities in life.

14:24 Focus on one task at a time, batch your work, and schedule content in advance to free up future time.

20:58 Recognize that seemingly "free" time can actually be time being stolen from you by unproductive activities.

26:35 For married couples in business, being on the same page and having conflict resolution strategies is crucial for success.

28:28 Start with a product first: identify the problem you're solving and who you're selling to before building a website or marketing.

Resources

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336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou

Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.

Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.

Quotes:

“If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou

“Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou

“Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou

Takeaways:

02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.

05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.

07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.

15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.

20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.

Resources

Ted Prodromou: The Social Media Guy (Official Site)
Connect with Ted (LinkedIn)
Seven LinkedIn Strategies to Get More Clients (Site)

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335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser

Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.

This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.

You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.

Quotes:

“Social proof is like a shortcut—a cheat code—to getting a higher-converting lead magnet or sales page.” – Dave Rogenmoser

“When in doubt, adding social proof makes everything else easier in your funnel and marketing.” – Dave Rogenmoser

“I'm a lot more excited about conversion than I am about social proof; it's just that social proof is an incredibly easy way to increase conversion.” – Dave Rogenmoser

Takeaways:

03:12 Adding social proof can dramatically increase website conversion rates with minimal effort.

06:28 Real-time customer activity notifications create instant credibility and trust for potential buyers.

09:29 Social proof works across multiple website elements, from order forms to lead magnets and webinar registrations.

16:19 The most effective social proof shows recent, authentic customer interactions with location and profile details.

19:19 Entrepreneurs should view social proof as an easy "cheat code" for improving marketing performance.

Signup for Proof at UseProof.com

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334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle

Be n Se ttle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.

Quotes:

“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle

“Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle

“The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle

Takeaways:

02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.

09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.

14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.

22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.

26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.

Resources

Ben Settle (Official Site)
Ben Settle's (Blog)
The BenSettle.com (Podcast)
Ben Settle (LinkedIn)
The Email Player's (Book)

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Content Marketing: WordPress, WP Import, Zapier and eClincher

Claim Your Copy of the WP Import Plugin (Just $7)

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333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman

Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.

Quotes:

“I'm a strong believer that everyone's main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman

“If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman

“The greatest thing is being able to do something you love, and that's why I feel fortunate to be able to do this every single day.” – Ace Chapman

Takeaways:

02:59 Diversifying business investments reduces risk and increases potential returns.

12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention.

17:17 Buying an established business can be faster and smarter than starting from scratch.

20:24 Always conduct thorough due diligence before purchasing any business.

24:06 Structure business deals to protect your capital by involving the seller in the risk.

Resources

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332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe

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Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.

Quotes:

“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe

“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe

“You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe

Takeaways:

05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.

11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.

18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.

25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.

32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.

Resources

Richard Lowe: The Writing King (Official Site)
Richard's Amazon Author Page (CoolAuthor.com)
Richard Lowe, Jr. (LinkedIn)
Make a Living as a Professional Self-Published Author (Book)

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331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital

Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.

Quotes:

“Unless you're acting like the person to whom money is already attracted, it's not coming to you. Success is behavioral, not mental.” – Jason Capital

“It's much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital

“High-status people have a certain mindset. It's manifested in their actions, decisions, and communications.” – Jason Capital

Takeaways:

03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment.

08:33 People have multiple personality dimensions that can be practiced and developed over time.

20:09 Success is behavioral, not just mental - taking action matters more than thinking about action.

31:16 Most people are too focused on themselves to notice or judge your awkward social experiments.

47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth.

Resources

High Status book (Book)
Jason Capital (Official Site)
Jason Capital (YouTube)

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330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips

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Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.

Quotes:

“If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips

“The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips

“Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips

Takeaways:

03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.

11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.

17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.

25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.

28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production.

Resources

Lyndsay Phillips (Official Site)
Smooth Business Growth (Website)
Google Analytics (Google Analytics)
TubeBuddy (Website)

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329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.

Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.

He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.

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Quotes:

“Conversion rate optimization isn't about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald

“Marketing is really just to get people to the website. Once they're there, the marketing has done its job. Now it's about serving the needs of the consumer once they're on your website.” – Jon MacDonald

“Usually, when price is a challenge, it means value is a challenge—it's not being articulated correctly.” – Jon MacDonald

Takeaways:

05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively.

09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion.

16:11 Emphasizing product value is more powerful than offering discounts to increase sales.

22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time.

25:34 Websites should function as sales tools, not just marketing platforms.

Resources

The Good (Score Your Site)
Diane James (Faux Floral Client)
CrazyEgg (Website)
HotJar (Heat Mapping)
Google Analytics (Google Analytics)
Peek User Testing (Website)

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328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson

Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.

She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.

Quotes:

“Progress happens outside the comfort zone, so if you want to be in business, you'll have to put yourself in uncomfortable situations.” – Maxx Anderson

“We only have one life to live, and if we're dreading and dragging through what we're doing each day, then we definitely need to reanalyze our daily actions and set a new direction to bring more positivity into our life.” – Maxx Anderson

“Move with intention. Set your intentions and always move forward toward them.” – Maxx Anderson

Takeaways:

04:47 Building strong business relationships means networking with people who are more successful than you and being open to their insights.

09:11 Effective marketing often involves creative, low-cost strategies that grab attention and spread your message quickly.

13:13 Success comes from consistently pushing beyond your comfort zone and seizing opportunities when they arise.

17:25 Entrepreneurs should be willing to pivot and change businesses when they no longer feel passionate or energized by their current work.

24:23 Personal development requires dedicating time each day to learn and try something new in your industry.

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327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller

Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.

Quotes:

“The speed of the group is determined by the speed of the leader.” – Matt Miller

“I'm not afraid to lose some money, lose some time, or mess up a little here and there in order to figure out the right path to take.” – Matt Miller

“There are very few things in business that are permanent or can cause permanent harm or damage if you're wise about the decisions you make.” – Matt Miller

Takeaways:

06:17 Small, consistent actions compound over time, leading to significant business growth.

08:53 Incremental progress is more sustainable than trying to achieve everything at once.

15:52 Having a mentor or coach can dramatically accelerate personal and professional development.

19:42 Franchising offers a proven business model for entrepreneurs seeking low-risk entry into a new industry.

24:31 Passion projects and side businesses can become successful ventures with persistent effort.

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326: Thinkific: Create an Online Course to Build Your List and Generate Income with Sid Bharath

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Sid Bharath is the creator of Thinkific, a platform that allows you to host your own online courses. It's used by over 6,000 companies including people like Grant Cardone and John Lee Dumas. It hosts courses of all kinds, everything from hoola hopping to flying drones.

Thinkific is a great solution because you don't have to setup your own hosting and shopping cart. You can use this platform and be up and running in minutes. You can start on the free plan of Thinkific and work your way up. You can start with your own free courses to build your list, then work your way up to paid courses. Thinkific hosts your videos, and you can add drip content, quizzes and surveys, as well as grading and discussion.

Sid also talks about ways you can drive traffic to your course once you've created it on Thinkific, such as paid ads (Google and Facebook), organic traffic (guest posting, Quota, Facebook & LinkedIn groups), and live broadcasting (YouTube Live, Facebook Live, and Instagram Live).

Quotes:

“Perfection doesn't matter to your students and it shouldn't matter to you.” – Sid Bharath

“Put something out there. It doesn't have to be perfect, because you can always update it later.” – Sid Bharath

“Using data is a more scientific process than making assumptions up front and aiming for perfection.” – Sid Bharath

Takeaways:

01:51 Creating an online course doesn't require complex technical skills or massive upfront investment.

06:42 Online courses can start small with one hour of content and grow to extensive multi-week programs.

16:52 Don't aim for perfection when creating a course; start quickly and improve based on student feedback.

19:39 Use multiple free organic traffic channels to promote your online course consistently.

21:33 Commit at least two hours daily after work to build and market your online course.

Get An Account with Thinkific Now

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325: The Perfect Day Formula: Structure Equals Freedom! Have a Clear Vision and Laser-Focused Goals By Implementing The Five Pillars of Success with The World’s Most Disciplined Man Craig Ballantyne

Craig Ballantyne is the author of The Perfect Day Formula which shows you how to get the most out of every day and be as productive as possible, as opposed to putting out fires or just going through the motions. Craig has a number of proven strategies and easy hacks to win the day.

For example: know what you can control, limit your decision making (i.e. Mark Zuckerberg wears the same hoodie and grey shirt every day), have a vision (clear picture) of where you want to be in the next 3-5 years, have laser-focused process goals instead of huge unattainable ones. Know yourself and use "self rules" (but not laws) to stay on track, i.e. if you're looking to lose weight, keep junk food out of the house. These are just a few of the tried and true methods Craig recommends.

Craig's Five Pillars of Success

Have the same bedtime and wake time every day
Have 15 minutes of uninterrupted productive time (Stephen King writes 2,000 words a day)
Perform an activity daily for your health (i.e. meditation)
Focus on your #1 wealth building activity every day (such as recording a podcast or writing a book)
Have a not-to-do rule to limit backsliding

Quotes:

“Creating rules for your life is like having a really effective operating system in your iPhone or MacBook. That operating system within our electronics allows them to do amazing things.” – Craig Ballantyne

“It's not about the hour you get up; it's about what you do with the hours you are up.” – Craig Ballantyne

“You can't change the past. You can only control what you can—your thoughts, words, and deeds.” – Craig Ballantyne

Takeaways:

02:59 Having a clear three-to-five-year vision allows you to make targeted, purposeful daily choices.

11:52 Creating personal rules helps reduce decision fatigue and builds a strong life operating system.

15:14 Accountability and public commitment increase the likelihood of sticking to personal rules.

20:02 Quick recovery from setbacks matters more than perfect performance.

25:44 Focus on process goals you can control, rather than outcome goals that might be unpredictable.

Resources

The Perfect Day Formula (Free Book)
Craig (Instagram)
Craig Ballantyne (Official Site)
Early to Rise (Website)
Turbulence Training (Weight Loss Product)

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324: Evergreen Organic Rankings and Traffic: Build Backlinks Using HARO and Guest Blog Posts with Adam White

Adam White from SEOjet is an SEO professional who has optimized over 350 websites. He says that to get noticed, stay relevant, and bring massive traffic to your website, you should be using Help a Reporter Out and guest posting. Search engines (like Google) trust big brands (like Apple and Amazon) and to get them to trust your brand, you must create power pages (2000+ words) and stay on top of your backlinking and outreach.

Quotes:

“Your number one goal when doing SEO should be to build brand trust with Google. Once Google trusts you as a brand, it's very simple to get anything else to rank.” – Adam White

“When doing link building, the majority of your time should be spent building your brand, and only a small portion should go toward targeting key phrases.” – Adam White

“If it's easy, it's probably not something you should pursue, because not all links are created equal.” – Adam White

Takeaways:

05:29 Building brand trust with Google requires using your brand name or URL in 80-95% of backlink anchor texts.

14:01 Respond quickly to HARO requests with unique, credible insights to increase chances of getting published.

19:23 Guest posting on relevant blogs and using Help a Reporter Out (HARO) are powerful strategies for gaining high-quality backlinks.

22:07 Create long-form "power pages" with 2000+ words to attract and support strategic link-building efforts.

23:35 Start with higher domain authority sites for guest posting, then fill in with lower-authority sites to create a natural link profile.

Resources

SEOjet (Management Software)
Guest Post Tracker (Find Blogs In Need Of Your Content)
Help a Reporter Out / HARO (Connect With Journalists Who Need Content)
FastCompany (Website)

Podcast: Play in new window | Download (Duration: 31:00 — 28.4MB) | Embed

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323: Website Planning for Small Businesses: Get a Clear Roadmap for What You Want, Manage Expectations and Avoid the SEO Geek-Speak with Veteran Web Professional Ben Seigel

Ben Seigel is the Principal of Versa Studio, which is a web design team that specializes in diving deep into your business where you can engage deeply in the process.

In our discussion today, Ben explains what people need to know going in when hiring a web design team, how to manage expectations, as well as his thought process when managing complex web projects. He and his team can provide you anything from a multi-page website to a custom solution such as a podcast site.

Quotes:

“Many design shops have great portfolios, and visuals are very important. But a portfolio doesn't really show what problems a project solved or how the process went.” – Ben Seigel

“Without a solid plan, without a solid process or steps you're going to follow, you're just kind of flying by the seat of your pants.” – Ben Seigel

“If you want to get a good result that aligns with your business needs, rather than just any result, you really need to dig in, find answers to the hard questions, and collaborate.” – Ben Seigel

Takeaways:

01:06 Website planning requires deep collaboration, not just a cookie-cutter approach that slaps features together.

13:06 A thorough needs assessment and competitive analysis can reveal unexpected insights about market positioning and client expectations.

14:10 Understanding your business goals is more important than blindly following trendy marketing tactics like social media campaigns.

20:20 Technical skills alone aren't enough; translating complex requirements into clear client communication is crucial for successful web projects.

26:52 Clients often underestimate the time and complexity involved in creating a custom website, similar to renovating a kitchen.

Resources

Versa Studio (Website)
Website Planning for Small Businesses (Discount Code "robertplank")

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

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322: Ardor SEO: Build Links, Boost Your Search Ranking and Think Outside the Box with Reputation Engineer and Authority Marketer Kris Reid

Kris Reid is the founder of Ardor SEO. He's developed several tools to build backlinks and increase website ranking. Listen in to discover his advice about search engine optimization, including quick wins and low hanging fruit (for example, buy an aged domain, or increase your ranking on links on place #11 or #12 to bump yourself up to the first page).

Quotes:

“We win when you win. It's in our best interest to get you a positive ROI as quickly as possible.” – Kris Reid

“Digital marketing is like any other form of marketing. You can spend a million dollars a month on it, or you can spend $10—it depends on what your goals are.” – Kris Reid

“You really want to try to understand the customer's goals, work out a plan, and show them how to achieve it.” – Kris Reid

Takeaways:

05:12 Google constantly updates its algorithm to push websites toward creating better, more user-focused content.

14:23 Search results are personalized based on location, search history, and user context, making global ranking comparisons tricky.

20:35 Creating authentic testimonials and content about products or services you genuinely use can be an effective link-building strategy.

25:28 Focusing on improving rankings from page two to page one can dramatically increase website traffic with minimal effort.

28:17 Booking a free strategy call with an SEO expert can help businesses understand their digital marketing potential.

Resources

Ardor SEO (Kris' SEO Agency)
Kris Reid (Personal Site)
Mob Warrior (Online Game)
Ahrefs (All-in-one SEO toolset)
Moz (SEO software)

Podcast: Play in new window | Download (Duration: 29:07 — 26.7MB) | Embed

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321: Coaching Certification: Create a Coaching Program, Bootcamp, or Course and Make Small Adjustments for Massive Business Success with Jessica Nazarali

Jessica Nazarali teaches people how to coach through her coaching certification training. If you like the idea of charging money to help others reach their goals in health, relationships, mindset or business, then you'll want to listen in to discover how you too can create a coaching program of your very own.

Quotes:

“If you don't have the skills to work with a client, it doesn't matter how great your funnels are; it doesn't matter how great your marketing is.” – Jessica Nazarali

“You need to be able to say the price of your program out loud, without hyperventilating, without going into a story of ‘nobody's going to pay this.’” – Jessica Nazarali

“When people are confident in their product, what they're offering, and their ability to work with clients successfully, that's when they get more glowing client testimonials.” – Jessica Nazarali

Takeaways:

00:21 Building a successful coaching business starts with having deep expertise in a specific field before becoming a coach.

07:17 Price your coaching services at a rate you can confidently state, starting around $500-$1000 per month, and gradually increase as you gain experience.

11:37 Begin coaching with one-on-one sessions to understand your audience and perfect your program before scaling to group formats.

22:29 Plan to cap your one-on-one client load at 8-15 clients, then transition to a group program for business growth and time management.

29:31 Your previous professional experience is a powerful differentiator and should be strategically integrated into your coaching narrative.

Resources

Jessica Nazarali (Official Site)
Coaching Mastery certification (Coaching Site)
Business Mastery certification (Get New Clients)

Podcast: Play in new window | Download (Duration: 33:17 — 30.5MB) | Embed

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320: Credo: How to Hire an SEO Consultant or Agency with John Doherty

Podcast: Play in new window | Download (Duration: 35:24 — 32.4MB) | Embed

John Doherty is a Denver Colorado based entrepreneur and marketing consultant. He's the founder of Credo, which helps you find the best SEO or digital marketing agency for Facebook ads, SEO audits, content marketing, and more. Listen in as he explains what information you need in order to hire an agency, why Credo exists and what he's learned about search engine optimization and hiring a team for your website.

Quotes:

“You'll think an expert is expensive until you hire an amateur.” – John Doherty

“Hiring the wrong agency or consultant can be a really expensive mistake. If you hire the wrong one, it's not only about money, but also time.” – John Doherty

“SEO is a long-term play. It's a marketing channel that works for everyone. It can take a solid three to six months to really start seeing any tangible gains.” – John Doherty

Takeaways:

02:00 Hiring cheap SEO services often leads to poor results, so invest in quality experts who understand your business needs.

12:24 Marketing strategies like SEO and Facebook ads require patience - give them 3-6 months to show meaningful results.

16:27 Vetting marketing professionals is crucial - look beyond surface-level claims and verify their actual work and client results.

20:49 Entrepreneurs should focus on their core strengths and hire specialists for tasks outside their expertise.

29:17 When seeking marketing help, be prepared to discuss your budget openly and understand that professional services require significant investment.

Resources

How to Hire an SEO (Website)
John F. Doherty's Blog (Blog)
Credo (Site)
Calendly (Site)
John (Twitter)

Podcast: Play in new window | Download (Duration: 35:24 — 32.4MB) | Embed

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319: Live Events, Non-Profit Fundraisers, Sponsorships, Partnerships, Referrals and More with Small Business Consultant and Event Manager Melissa Forziat

Melissa Forziat is the founder and principal of Melissa Forziat Events. She's run live events of all shapes and sizes, from Rugby World Cups to fundraisers for non-profits. She works with clients to develop possible opportunities for growth, for example, partnership marketing (a photographer could send business to a videographer and vice versa.)

She also discusses how to make those calculated risks (look at the upside, pain of not doing it, and reward for doing it), developing confidence, and knowing your value.

Quotes:

“You can learn the skills you need to. Sometimes, you just need to be motivated by what you're doing.” – Melissa Forziat

“When you get creative, you can probably find another business or influencer to collaborate with, so you can mutually help each other gain more exposure, more clients, and more income.” – Melissa Forziat

“You have to know your value, because if you're getting less than your value for the thing you're providing, you're going to feel it.” – Melissa Forziat

Takeaways:

02:53 Skills from one career can transfer successfully to another with creativity and motivation.

12:56 Live events are just one of many marketing options for small businesses.

21:47 Partnership marketing offers powerful ways to expand business reach by collaborating with complementary businesses.

27:21 Taking calculated risks and believing in your business value is crucial for entrepreneurial success.

29:39 Undercharging early in your business can lead to long-term resentment and burnout.

Resources

Melissa Forziat Events (Website)
Melissa (Facebook)
Small Business Marketing on a Budget (Free E-Book)

Podcast: Play in new window | Download (Duration: 32:39 — 29.9MB) | Embed

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318: Add Storytelling to Your Marketing for Amazing Results in Any Startup Pitch Meeting, Stage Presentation, or Job Interview with The Pitch Whisperer John Livesay

John Livesay is The Pitch Whisperer which means you should use micro-stories in your presentations, at job interviews, or perhaps at a pitch meeting where you're seeking funding. Every good story contains exposition (who, what, where, why), a problem, solution, and resolution.

You can discover your own stories by thinking about your family or vacations you've traveled to. Then fit that interesting material into a narrative. For example, Johnny Walker uses a rags to riches story in its marketing and Prudential uses a rebirth story. Think about your origin story of tenacity and perseverance, what inspired you, and then test that material on others to get feedback.

When you're speaking and pitching, people are asking themselves: do I trust you and do you make eye contact? (gut), do I like you and do you display empathy towards me? (heart), and will this work for me? (head) You can also build your confidence by being prepared: know your opening, closing, and takeaways to bring to that presentation.

Quotes:

“Storytellers rule the world. Forget selling—tell stories instead. Then you'll pull people in, get hired, gain new clients, or secure funding.” – John Livesay

“A good story has four elements: exposition (who, what, where, when), a problem, a solution, and a resolution.” – John Livesay

“People buy emotionally and then back it up with logic. If all you're doing is talking numbers, you're going to bore people.” – John Livesay

Takeaways:

05:28 A good story has four key elements: exposition, problem, solution, and resolution.

11:02 Everyone has interesting stories to share, often found in family histories or personal experiences.

15:01 Practice and preparation are critical for building confidence in high-stakes presentations.

19:47 When pitching, focus on building trust through eye contact, showing empathy, and demonstrating how your solution works.

21:24 People make emotional decisions first and then justify them with logic.

Resources

The Pitch Whisperer (Official Site)
The Successful Pitch (Podcast)
John Livesay (Twitter)
John Liveway (LinkedIn)
Text "PITCH" to 66566 to overcome the three mistakes with preparation, confidence, and correction

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