Archive 2: 2017

350: Pay-Per-Click and Google AdWords Management: Testing, Tracking, and Tweaking Landing Pages with Joel Neustaedter

July 10, 2017

Joel Neustaedter from KlientBoost is an expert at Google AdWords pay-per-click traffic and webpage optimization. His agency focuses more on just metrics and lead generation, they also ask you and your team about their goals and dreams. Today, Joel shares about what makes his mindset and process unique and shares some surprising testing and tracking results with us.

Quotes:

“We actually don't believe that how much you spend is completely tied to your success. At the end of the day, we're just looking for one thing—and that's to make our clients more money.” – Joel Neustaedter

“We often find that using real people in hero images works much better than cartoons or images that people can't relate to as easily.” – Joel Neustaedter

“Growth is always stressful—learning new things along the way and constantly improving our processes.” – Joel Neustaedter

Takeaways:

00:55 A successful agency should focus on understanding client goals beyond simple performance indicators.

09:15 Tailoring marketing approaches based on traffic "temperature" can improve overall campaign effectiveness.

13:28 Two-step landing pages with micro-commitments can significantly improve conversion rates by reducing user resistance.

17:06 Testing different landing page elements - like number of form fields or discount amounts - can yield surprising and counterintuitive results.

20:06 Successful digital marketing isn't just about traffic metrics, but about directly impacting a client's bottom line.

Podcast: Play in new window | Download (Duration: 22:43 — 20.8MB) | Embed

349: Build a Messy Beast of an Online Business That Focuses on Traffic, Lead Capture, and Offers

July 7, 2017

Let's talk about creating your online funnel (opt-in page, follow-up sequence, sales letter, download page, membership site, blog, traffic, and more) by dumbing things down and keeping them simple...

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

Ugly websites sell better: what matters most is that visitors do what you want them to do on your web page
Absorb your competitors (they absorb you back, arms race)
Strengthen Your Content Muscle: get ahead of this month in the calendar

We also cover one of my best secrets: daily marketing emails... and:

Is it possible to email too much? (how to send those emails every day)
Why the "exclusion list" balances things out so your buyers aren't "bombarded"
How to provide value and use the restaurant mentality
Why it's okay to be overloaded (and it's okay to stay in constant contact with your list)

Quotes:

“Ugly websites sell better, and I think the reason is usually because there are fewer distracting elements like links or fancy graphics. That way, people focus only on what's on your web page.” – Robert Plank

“We all get excited about these super advanced, super crazy ideas, but a lot of the time, those are things that either only excite us or maybe only excite our competitors—and don't excite our customers.” – Robert Plank

“It's scary to put yourself out there, but what's scarier: being slightly uncomfortable now for the chance that your business will take off and make money, or not having money and not being able to pay your bills?” – Robert Plank

Takeaways:

03:50 Creating an ugly, simple website is better than spending months on a perfect design.

13:07 Focus on solving customer problems, not impressing competitors.

27:48 Emailing your list daily keeps subscribers engaged and increases sales potential.

40:09 Entrepreneurs should absorb information selectively and avoid getting distracted by every new idea.

49:31 Build a basic business foundation first, then improve and experiment with new techniques.

If you'd like to see how to setup that funnel, join our course:

Join the Income Machine Online Course

Podcast: Play in new window | Download (Duration: 52:09 — 47.7MB) | Embed

348: Self-Install the Correct Mindset to Make Money: Traffic, Lead Capture, and Offers with Lance Tamashiro

July 6, 2017

Lance Tamashiro from Income Machine returns to the show to talk about the missing pieces in your online business. There are two major categories: first, have the right mindset (the goal is LESS time to make MORE money) and second, avoid email and other distractions.

Lance also unpacks how your business should solve a problem, narrow down into a niche. Focus on Traffic, Lead Capture, and Offers. Don't be afraid to ask for help and break out of the mediocrity cycle.

Quotes:

“If you're going to make money online, the very first thing you have to change about your online business is your mindset.” – Lance Tamashiro

“Time does not equal money online. The only thing that equals money online is that less time equals money.” – Lance Tamashiro

“If you're learning something and it doesn't look exactly the same way, don't be afraid to ask.” – Lance Tamashiro

Takeaways:

16:15 Time spent doesn't equal money in online business; speed and efficiency matter more than hours worked.

23:40 Break your online business into three core areas: traffic, lead capture, and offers to stay focused and avoid distractions.

29:10 Don't get stuck in a "chicken and egg" cycle where you believe you can't start one thing without another being perfect first.

32:16 When learning a new skill or system, use a template exactly as instructed before making your own modifications.

37:52 Ask clear, specific questions when seeking help to get the most effective guidance and support.

Resources

Income Machine (Website)
Lance Tamashiro Show (Podcast)

Podcast: Play in new window | Download (Duration: 38:00 — 34.8MB) | Embed

347: Real Estate Wholesaling: Build Wealth, Be Creative, and Make the Right Deal with Abhi Golhar

July 5, 2017

Abhi Golhar is a managing partner with the Atlanta real estate investment firm Summit & Crowne. He's also the host of the Real Estate Deal Talk podcast.

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

Whether you're looking to up your game with real estate, or you have disposable income and are looking to grow your money, Abhi is here to tell you that you can get more creative with real estate. You aren't stuck choosing between flipping or renting. There are many options available to you based on your personality.

For example, Abhi recommends real estate wholesaling, where you gather leads (from knocking on doors and stand-up signs) and perform research on viable properties and their sellers (homeowners), then create a contract and sell that information to a buyer (investor). That's just one of the many creative real estate cashflow ideas Abhi has to share with us today.

Quotes:

“Don't be told what your investment strategy should be. Understand your investing personality.” – Abhi Golhar

“Too many times, I see pros in the space fall out of love with real estate for two reasons: one, they haven't crossed the hump of scaling a business, and two, they've created a job for themselves instead of a real estate business.” – Abhi Golhar

“Work on the business, not in the business. Too often, people don't work on the business and get caught working too much in the business.” – Abhi Golhar

Takeaways:

04:28 Understand your personal investing personality and choose a real estate strategy that matches your goals, whether it's flipping, rental income, or wholesaling.

07:46 Build a real estate business, not just a job by focusing on systems, technology, and team building instead of getting stuck in daily operational tasks.

10:57 Develop relationships and build trust in local communities to generate consistent real estate investment leads.

17:48 Explore creative deal-finding methods like checking probate records, door-to-door networking, and targeting underdeveloped land for potential high-profit opportunities.

22:12 Diversify real estate investments across different strategies: 40% flipping/developing, 40% cash-flowing assets, and 20% in commercial real estate to protect against market corrections.

Resources

Real Estate Deal Talk (Podcast)
Summit and Crowne real estate firm (Website)
Abhi Golhar (Official Site)
Abhi Golhar (LinkedIn)

Podcast: Play in new window | Download (Duration: 26:45 — 24.5MB) | Embed

346: Get Stuff Done: Create Balance, Develop Productive Habits, and Make the Best Use of Your Time with Yvonne Heimann

July 4, 2017

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

Yvonne Heimann from Ask Yvi wants to know: do you want to get more done in a day? Do you want to enjoy your (limited) time more? Do you want to have fun now and balance work and life at the same time? If you'd like to get more organized and stop wasting time, these are the steps Yvonne says you need to follow:

Start using her Protopreneur Planner to get your business goals and daily activities clear
Use a scheduling program to manage your meetings
Use templates for email responses
Use questionnaires for client intake
Use apps/programs to connect services and automate

Quotes:

“Working for retirement, to me, is like not knowing if you'll ever make it. So I want people to have fun now, but we also know we need to make money.” – Yvonne Heimann

“When you write things down with a pen, your brain considers it to be true. It's reality to your brain, unlike when you're typing it in.” – Yvonne Heimann

“Don't beat yourself up if you didn't go to your workout today, even though it was on your schedule. What's important is getting up every single day and promising yourself you're going to do the best you can that day.” – Yvonne Heimann

Takeaways:

03:20 Efficiency and time management are critical for entrepreneurs who want to build successful businesses without sacrificing personal happiness.

19:49 Setting broad goals with flexible quarterly plans is more effective than rigid, detailed annual planning.

26:26 Personal productivity hinges on self-awareness, showing up consistently, and experimenting with different accountability techniques.

32:35 Using the right digital tools can dramatically reduce administrative work and free up time for core business activities.

35:10 Regular financial tracking and budgeting are essential for understanding and improving business financial health.

Resources

Ask Yvi (Official Site)
Protopreneur Planner (Site)
ActiveCampaign (Send Emails and Tag Clients)
Zapier (Combine Apps, Such As Shopify to A Newsletter)
Shopify (Simple Shopping Cart)
SmarterQueue (Find Evergreen Social Media Content)
Acuity Scheduling (Calendars and Payments)

Podcast: Play in new window | Download (Duration: 39:16 — 35.9MB) | Embed

345: Easy Small Business Systems: Organize, Systematize, Architect the Business You Want, and E-Myth Your Way to a Sellable Business with David Barnett

July 3, 2017

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

David C. Barnett from Easy Small Biz Systems returns to the show, and his most recent passion is getting your business into a "sellable" state to make it easier to offload or easier to hold and continue. It's possible using David's "12 plus 1" step program. No matter what your business is or does, it still requires capital, people, and a place.

Instead of "winging it" you should describe your ideal life 10 years from now (step one), then sketch what your business looks like to support that lifestyle (step two). Create an org chart and break down tasks, including their roles for the future. Think about those roles that don't exist, ask what's causing the stagnation, assign tasks to a workflow, and explain what negative things might happen if tasks are NOT fulfilled.

David's brand new book is Build a Business That People Will Want to Buy.

Quotes:

“The business is an asset. It's like a money machine, and you have to treat it as something outside of yourself. You have to look at it objectively.” – David Barnett

“When you have a business that hasn't been properly organized—without systems, policies, procedures, workflows, and everything detailed and written down—the only person you can really sell it to is someone else just like you.” – David Barnett

“People who have the worst stories about business failure are the ones who didn't know their business was failing until it was too late.” – David Barnett

Takeaways:

04:31 Systematizing your business can transform it from a stressful job into a more manageable and potentially more profitable enterprise.

10:46 Many business owners accidentally create a job for themselves instead of building a business that provides freedom and flexibility.

14:19 Without a clear 10-year plan, your business will likely remain stuck in its current state.

21:42 Creating clear job roles with specific purposes helps employees understand their importance and improves overall business efficiency.

26:30 Every business fundamentally consists of capital, people, and a place, making systematization possible across different industries.

Resources

Build a Business That People Will Want to Buy (New Book)
David Barnett (Official Site)

Podcast: Play in new window | Download (Duration: 29:42 — 27.2MB) | Embed

344: Explore Your Entrepreneurial Creativity, Mental Blocks and Destiny with Leslie Nolan

June 30, 2017

Leslie Nolan is an entrepreneur, visionary artist, motivational speaker and founder of Leslie Nolan Design. She works with creative entrepreneurs who have lost their mojo and inspirational vision and helps them reclaim their power so they can find the courage to create their Great Work.

Quotes:

“Sometimes we're just so busy running around getting things done that we don't take the time to stop and reassess what we're doing.” – Leslie Nolan

“A flower is going to shoot out from the ground, and you can't yank that shoot out to make the flower bloom. Some flowers come up in spring, some are evergreen, and some are seasonal with one bloom. Each person is different.” – Leslie Nolan

“From the beginning of time, before there were words, we worked in symbols. We used our hands on cave paintings, used fire and coal and other materials to draw. We're very visual people.” – Leslie Nolan

Takeaways:

05:15 Setting clear, positive intentions in the present tense is crucial for personal and professional growth.

14:03 Slow down and be present in the moment instead of constantly pushing to reach an end result.

17:36 Symbols in paintings are unique to each person and can hold deep personal meaning.

21:46 Creative problem-solving happens when you stop overthinking and allow your subconscious mind to work.

23:24 Taking a break through creative activities can renew and refresh your perspective on life and work.

Resources

Leslie Nolan Design (Website)
Schedule a Mojo Session with Leslie (Website)
Leslie Nolan (Facebook)
Leslie Nolan (LinkedIn)

Podcast: Play in new window | Download (Duration: 27:39 — 25.3MB) | Embed

343: High Converting Sales Copy Formula: Find Your Sales Hook Through Empathy and Make Money By Following a Simple Copywriting Formula with Alyson Lex

June 29, 2017

Alyson Lex is a copywriter who specializes in high converting sales letters and in empathizing with prospects to create more effective sales letters.

Podcast: Play in new window | Download (Duration: 38:21 — 35.1MB) | Embed

She believes in four levels of research:

socially (how prospects relate to friends)
relationally (how prospects relate to you, i.e. have they bought or tweeted you)
psychologically (what keeps them up at night)
demographics (gender, age, location)

Research for Alyson consists of checking out industry news articles, social media (especially the comments section) and sites like RipOffReport to get a handle on peoples' problems, frustrations, fears, and beliefs. Then, her five step copywriting process is as follows:

get attention (headline, pre-head, sub-head)
identify the problem
introduce a solution
explain how to get it
don't let them walk away without it

Alyson also talks about common copywriting mistakes, such as using the word "I" within the first three paragraphs of a sales letter.

Quotes:

“They don't care about you as the copywriter, product creator, or business owner at all. They care about themselves—their fears, their aspirations, and what you can do for them.” – Alyson Lex

“I want my clients to be successful. So if they have someone who is more of an expert than I am in something like web design, then it doesn't serve my client for me to hold on just because I think it should be a certain way.” – Alyson Lex

“I like to learn principles rather than shiny techniques, because at the base, those principles stay the same. They just adapt to the technology and the trend.” – Alyson Lex

Takeaways:

04:08 Effective copywriting starts with deep research into your target audience's psychological, social, and relational experiences.

11:20 The language you use in sales copy should mirror exactly how your customers speak, not industry jargon or technical terms.

24:02 Sales copy principles remain constant, even as design trends and graphic styles change over time.

29:05 The first few paragraphs of any sales letter should focus entirely on the customer's problems, not on the writer's experiences.

34:23 Entrepreneurs can overcome writer's block by following a structured copywriting formula and conducting thorough audience research.

Resources

Alyson Lex (Official Site)
Headline Generator (Site)
Alyson (Twitter)
Alyson (LinkedIn)

Podcast: Play in new window | Download (Duration: 38:21 — 35.1MB) | Embed

342: Instant Productivity: Four Daily Tasks, Get Your Groove Back, Reduce Anxiety, Find Motivation, and Make Money with Lance Tamashiro

June 28, 2017

Lance Tamashiro returns to the show (he was one of our earliest interviews) to talk about finding the sweet spot for your productivity, your day, your emotional state-of-mind and your online business. We talk about how to get excited, how to deal with any personal issue you have (step 1: vocalize it, step 2: get perspective, step 3: listen to advice).

Don't keep a to-do list, use an online calendar, get a coach, complete some daily actions, move closer to the goal, and remember: somehow you've made it through your difficulties up till now.

Quotes:

“If everything is a top priority for your business, then nothing is a priority. Not everything can be the top priority. There has to be one or three things that are the top priority for that day.” – Lance Tamashiro

“Your business is either growing or dying. It's never staying the same.” – Lance Tamashiro

“Don't beat yourself up because you're not where you think you need to be or not making the progress you think you should be making.” – Lance Tamashiro

Takeaways:

06:56 Breaking big projects into smaller 45-minute focused tasks helps prevent burnout and increases overall productivity.

12:47 Eliminate your to-do list and focus only on the three most important tasks for the day.

17:05 Build systems by consistently working on tasks and making small improvements over time.

32:33 Wake up early and use your most productive morning hours to complete critical work.

39:10 Vocalize your anxieties to trusted people to gain perspective and reduce mental burden.

Resources

The Lance Tamashiro Show (Podcast)
Website Remote (WordPress Management Tool)
Four Daily Tasks group (Facebook)
Income Machine (Book)

Podcast: Play in new window | Download (Duration: 46:50 — 42.9MB) | Embed

341: Innovation and Growth Hacking: Tailor Your Marketing Message to Your Audience Using Facebook Messenger Chatbots with Nick Kullin

June 27, 2017

Tune in right now to hear from early-stage growth hacker Nick Kullin, from Second Flight Consultancy. Nick believes that most people are too close to their product (or service), and that you need to identify what makes your audience tick. Instead of being one of those marketers 2-3 years behind who merely jumps on the bandwagon, be an innovator and see how communications are evolving. That means instead of boring email marketing, focus on Facebook ads, social media content, and Facebook Messenger chatbots.

Quotes:

“When no one's being innovative and everyone's doing the same thing, things become more expensive. Results become stagnant, and then people start trying to figure out why it's not working for them.” – Nick Kullin

“There's so much information out there, and the majority of people, when they look at content, don't look to learn something. They look to learn how to get out of something more.” – Nick Kullin

“The more relatable and humanistic we can make the digital world, the more receptive and trusting people will be, because they feel like they understand it.” – Nick Kullin

Takeaways:

02:47 Marketing success comes from understanding what truly keeps your customers up at night, not just pushing product features.

12:15 Facebook Messenger chatbots offer dramatically higher engagement rates compared to traditional email marketing.

19:22 Personalized marketing means talking differently to different customer roles, not creating entirely separate campaigns.

23:50 Most marketers are lazy, shooting without aiming and then trying to fix mistakes through split testing.

26:02 Small customer interactions and micro-commitments can guide potential buyers further through your sales funnel.

Resources

Podcast: Play in new window | Download (Duration: 33:21 — 30.5MB) | Embed

340: Strategies, Systems, Struggles and Challenges: Grow Your Business and Find Personal Transformation By Tapping into a Winning Mindset with Kay Sanders

June 26, 2017

Kay Sanders from KaySanders.com is a business coach who can transform your business and life to get more clients and more sales. It's all about you having the right strategies and systems, and you must be willing to invest in your future business. Kay helps her clients setup that foundation: niche down, find your target market, and establish that online presence. She also helps people become more productive and overcome obstacles through mindset techniques such as EFT.

Quotes:

“No matter how good your system of strategies is, if your mindset or vibration isn't right, if you have negative energy around you, you're not going to be able to attract any clients.” – Kay Sanders

“The universe is unlimited. You have unlimited opportunities and abilities. You can make as much as you want—but we put limitations on ourselves.” – Kay Sanders

“If you don't have the calls, if you don't have those conversations, no one is going to know that you exist, what you do, or who you are.” – Kay Sanders

Takeaways:

04:40 Building a successful business requires creating repeatable systems and strategies that can be tested and improved over time.

11:14 Overcoming fear of client interactions starts with believing in your own abilities and focusing on serving others, not just making a sale.

15:37 Personal growth and mindset work are critical for entrepreneurs to break through self-imposed limitations and expand their business potential.

20:42 Using tools like EFT can help release negative energy and shift internal beliefs that block professional and personal success.

24:31 Pre-qualifying potential clients through detailed questionnaires helps filter serious prospects and saves time for business owners.

Podcast: Play in new window | Download (Duration: 26:54 — 24.6MB) | Embed

339: Create and Scale a Podcast for More Relationships, Free Publicity and Increased Sales

June 23, 2017

I want you to have a podcast (an online radio show on iTunes) and I want to help you create it by getting you into our Podcast Crusher course. Listen in as I talk about the things you need to know when it comes to podcasting.

What is a Podcast?

"I'm an author and I make money... how can I use podcasting"
Don't let numbers hold you up, but look back on your numbers for motivation and course-correction (show interview spreadsheet)
What equipment do I need for podcasting?

Gotchas & Advice

ContactMonkey (a networker's secret weapon)
Looking professional is not that important (it shows off to your peers, production quality)
What is the content muscle and how do you ramp up?
How do you remain consistently marketing every day?

Big Picture

Omnipresence. Create too much content so that people can browse it like a menu. Don't "wait" for the time to be just right.
Consistent daily actions: slow to lose weight but also slow to gain weight
Be a great host (mirroring, move it forward, ask about their mindset / thought process, low hanging fruit, resources, lessons, mistakes)

Quotes:

“Consistent daily actions add up, but only over time. You don't have to be perfect. I'd rather be real and authentic and put myself out there than have every single thing edited out.” – Robert Plank

“Lots of people have websites, lots of people have blogs, but fewer people have podcasts. And podcasts are one of these growing things—they're only going to get more popular.” – Robert Plank

“I think what's more important is quantity instead of quality, because the quality will sort itself out. If you do enough of anything—blog posts, Facebook Lives, YouTube videos, podcasts—you'll eventually get better and better.” – Robert Plank

Takeaways:

01:30 Interviewing guests provides an effortless way to generate podcast content while expanding professional networks.

05:00 Podcasts offer a unique opportunity to maintain audience connection, even when they might disengage from other marketing channels.

25:36 Equipment quality matters less than actual content creation; start simple and improve gradually through practice.

30:34 Podcasting is far easier and faster than blogging, allowing content creators to quickly produce engaging audio material.

38:31 Consistent daily actions, even small ones, compound over time to create significant business growth and content development.

Join "Podcast Crusher" Now

Podcast: Play in new window | Download (Duration: 41:38 — 38.1MB) | Embed

338: One Million Dollar Payday: Buy, Grow, Combine, and Sell E-Commerce Businesses with Murray Priestley

June 22, 2017

Murray Priestley from 1MPayDay is an expert you need to listen to if you want to build online wealth fast. Murray buys and sells Amazon FBA e-commerce businesses. Instead of doing it the hard way (waiting years for a business to build up) he buys one with existing momentum, soups it up, combines similar businesses together and then sells that bundle of a business for a huge payday. Listen in as he explains his business model as well as how you can model his success.

Quotes:

“The issue between good ideas and getting them done is execution—and that's where most people are just not equipped. That's where the opportunity lies.” – Murray Priestley

“When you find something that's worth it, you want to grab it and do something—because it takes 90 days to make a significant difference in what that business is doing.” – Murray Priestley

“Most people get stuck in their business. Take time to tell yourself the truth—if it's not going that well, then it's not going that well.” – Murray Priestley

Takeaways:

06:51 Buying undervalued e-commerce businesses with untapped potential can be a smart investment strategy.

09:29 Improving basic marketing elements like upsells and email lists can quickly double a business's revenue.

16:00 Selling businesses to strategic institutional buyers can significantly increase the sale price compared to selling to individual investors.

19:48 Not every product in a business portfolio will be successful, but a few strong performers can offset the underperforming ones.

24:11 Taking an outsider's perspective on your own business can reveal hidden opportunities for growth and improvement.

Podcast: Play in new window | Download (Duration: 26:50 — 24.6MB) | Embed

337: Flipped Lifestyle: Build an Online Passive Income Without Sacrificing Marriage or Family with Shane & Jocelyn Sams

June 21, 2017

Shane and Jocelyn Sams used to wonder if they had to compromise (settle) for a mediocre life until they finally had enough and decided to live the Flipped Lifestyle. Now, they earn passive income online from just 10-15 hours a week. For them, "life" comes before "work" and they now have time to enjoy their marriage, family, and everything else that matters most. Tune in to discover how they're done and how you can do it too.

Quotes:

“The way you spend your money and the way you spend your time is exactly what you're prioritizing in your life.” – Shane Sams

“If you want to go to the next level in whatever you want to accomplish, you're going to have to make sacrifices for a time—until you reach a point where you can do all the things you want to do.” – Shane Sams

“Every person on earth has 168 hours in their week—that's 24 hours times seven days—and you just have to find a way to make it work.” – Jocelyn Sams

Takeaways:

06:36 Prioritize your time by looking at your calendar and checkbook, which reveal your true priorities in life.

14:24 Focus on one task at a time, batch your work, and schedule content in advance to free up future time.

20:58 Recognize that seemingly "free" time can actually be time being stolen from you by unproductive activities.

26:35 For married couples in business, being on the same page and having conflict resolution strategies is crucial for success.

28:28 Start with a product first: identify the problem you're solving and who you're selling to before building a website or marketing.

Resources

Podcast: Play in new window | Download (Duration: 30:22 — 27.8MB) | Embed

336: Relationship Building, Social Media Marketing, and High Ticket Coaching with America’s Leading LinkedIn Coach Ted Prodromou

June 20, 2017

Ted Prodromou, The Social Media Guy, knows why you aren't getting business from LinkedIn. Many people use LinkedIn (and social media) as a spamming tool, and you should instead spend a few minutes a day to build relationships. Treat your job title as a headline, view the profiles of people you want to connect with, and connect with a few people a day.

Ted walks those prospects up the ladder by asking people something fun about their business, then tells them about his business and websites. He adds those people to Facebook audiences, retargets them with a Facebook pixel, and sends them through three surveys before getting them on a discovery call.

Quotes:

“If you treat people like we're talking face to face right now, and treat each conversation on LinkedIn like we're having this one here, it works like magic.” – Ted Prodromou

“Your profile is the key to success. Sixty percent of traffic is mobile now, so the first thing they see is your picture. You can put a background header—now they have a little banner space you can use to get your message out there.” – Ted Prodromou

“Don't sell on LinkedIn. Focus on starting conversations and building relationships, which lead to sales calls—and you get much more benefit out of it.” – Ted Prodromou

Takeaways:

02:53 Treat LinkedIn connections like real-life conversations, focusing on building relationships instead of immediate sales.

05:46 Craft a LinkedIn profile headline that highlights your unique value and attracts potential clients.

07:15 Spend 15-30 minutes daily on strategic LinkedIn activities to grow your professional network.

15:25 Use profile viewing as a soft approach to connect with potential clients without aggressive cold messaging.

20:35 Pre-qualify leads through surveys and understand their pain points before scheduling strategy calls.

Resources

Ted Prodromou: The Social Media Guy (Official Site)
Connect with Ted (LinkedIn)
Seven LinkedIn Strategies to Get More Clients (Site)

Podcast: Play in new window | Download (Duration: 26:20 — 24.1MB) | Embed

335: Use Proof to Add the Social Proof Conversion Cheat Code to Your Sales Pages, Shopping Carts, and Signup Pages to Increase Your Income with Dave Rogenmoser

June 19, 2017

Dave Rogenmoser is the co-founder of Proof, a simple pixel you can place on your website that displays social proof to your visitors.

This notification appears in the bottom corner to show the first names and cities (with photos) of people who have recently purchased. Use it for social proof of any kind, such as email opt-ins or webinar signups.

You can also display your "proof" directly on your checkout page or on the front page of your site. Dave hopes that adding that proof pixel to your site will become part of your checklist when setting up a new web property.

Quotes:

“Social proof is like a shortcut—a cheat code—to getting a higher-converting lead magnet or sales page.” – Dave Rogenmoser

“When in doubt, adding social proof makes everything else easier in your funnel and marketing.” – Dave Rogenmoser

“I'm a lot more excited about conversion than I am about social proof; it's just that social proof is an incredibly easy way to increase conversion.” – Dave Rogenmoser

Takeaways:

03:12 Adding social proof can dramatically increase website conversion rates with minimal effort.

06:28 Real-time customer activity notifications create instant credibility and trust for potential buyers.

09:29 Social proof works across multiple website elements, from order forms to lead magnets and webinar registrations.

16:19 The most effective social proof shows recent, authentic customer interactions with location and profile details.

19:19 Entrepreneurs should view social proof as an easy "cheat code" for improving marketing performance.

Signup for Proof at UseProof.com

Podcast: Play in new window | Download (Duration: 21:57 — 20.1MB) | Embed

334: Entertain, Educate, Elevate: Build Customer Relationships, Keep Your Business Simple, and Send Daily Emails with Ben Settle

June 16, 2017

Be n Se ttle is the world's leading email copywriter and he wants to show you how to double your sales with email. Ben's goal is to build a relationship with an email subscriber by talking about problems (the product comes later). Vision drives decision. He speaks to his readers as if he's speaking 1-on-1 to entertain, educate, and elevate. Listen in to discover how you too can up your game with email marketing.

Quotes:

“Vision drives decision. You have to build a vision before you even introduce a product.” – Ben Settle

“Always ask yourself before you push that send button: does what I'm about to send warrant interrupting their day for a few minutes or not?” – Ben Settle

“The first goal is to build a relationship with your list, and you can't do that by treating them like marks.” – Ben Settle

Takeaways:

02:04 Email marketing remains one of the most profitable online marketing strategies, despite changing digital trends.

09:02 Build a relationship with your email list by treating subscribers like real people with genuine challenges, not just potential sales targets.

14:15 Develop a flexible idea file to generate daily email content, drawing inspiration from personal experiences, stories, and observations.

22:04 Daily emails should entertain, educate, and elevate your audience, focusing on their problems rather than just selling.

26:59 Keep email marketing simple: focus on one offer per email and consistently communicate with your audience.

Resources

Ben Settle (Official Site)
Ben Settle's (Blog)
The BenSettle.com (Podcast)
Ben Settle (LinkedIn)
The Email Player's (Book)

Podcast: Play in new window | Download (Duration: 36:10 — 33.1MB) | Embed

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June 15, 2017

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333: Buy Existing Money-Producing Businesses to Shortcut Your Path to Passive Income with Portfolio Shark Ace Chapman

June 15, 2017

Ace Chapman from Portfolio Sharks is an expert when it comes to buying existing businesses, and he wants you to build that portfolio of income-producing websites. Listen in as he reveals his criteria for purchasing a business and how he creates monthly income with very little hassle.

Quotes:

“I'm a strong believer that everyone's main source of income will eventually disappear. Even if you build a blue-chip Fortune 500 company, those things will go away.” – Ace Chapman

“If you can get all your money back and earn a 100% return on something within a couple of years, that greatly diminishes your risk.” – Ace Chapman

“The greatest thing is being able to do something you love, and that's why I feel fortunate to be able to do this every single day.” – Ace Chapman

Takeaways:

02:59 Diversifying business investments reduces risk and increases potential returns.

12:56 Look for businesses with consistent income and strong systems that can run without constant owner intervention.

17:17 Buying an established business can be faster and smarter than starting from scratch.

20:24 Always conduct thorough due diligence before purchasing any business.

24:06 Structure business deals to protect your capital by involving the seller in the risk.

Resources

Podcast: Play in new window | Download (Duration: 34:14 — 31.3MB) | Embed

332: Self Publishing, Book Marketing, Ghostwriting and LinkedIn Marketing with The Writing King Richard Lowe

June 14, 2017

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

Richard Lowe, Jr. is the writing king. He's created a number of guest blog posts, books of his own, ghostwritten books for others and written countless LinkedIn profiles for clients. If you're curious about the secrets of super-productive and ultra-popular writers, then you'll want to hear about Richard's writing methods as well as his techniques for marketing books once they're published.

Quotes:

“You have to build your brand. You have to let people know who you are and why they should trust you.” – Richard Lowe

“The more you give, it kind of creates a vacuum—meaning you give, give, give, and then suddenly the universe has to give back to you.” – Richard Lowe

“You can't be a salesman—you have to be a marketer. Marketing yourself means making yourself known to people as someone they can trust, like, and whose opinion they respect.” – Richard Lowe

Takeaways:

05:47 Overcoming writer's block involves switching projects, taking breaks, and understanding the root of creative obstacles.

11:54 LinkedIn can be a powerful platform for authors to share expertise, connect with professionals, and gain visibility through strategic content.

18:59 Success in writing comes from persistent networking, giving value to others, and creating a trusted professional reputation.

25:44 Building an author brand requires consistent, helpful content that provides value to your audience, not just sales pitches.

32:18 Writing a book is just the first step; promoting and marketing the book is crucial for success.

Resources

Richard Lowe: The Writing King (Official Site)
Richard's Amazon Author Page (CoolAuthor.com)
Richard Lowe, Jr. (LinkedIn)
Make a Living as a Professional Self-Published Author (Book)

Podcast: Play in new window | Download (Duration: 36:16 — 33.2MB) | Embed

331: High Status: Unlock Your Ultimate Destiny, Charisma, Rapport, Success and More with Jason Capital

June 13, 2017

Jason Capital is the author of Higher Status. Being "High Status" means that you live life on your own terms and attract what you want, in your business and personal life. Jason has a number of quick and easy exercises you can use to improve your mindset, carefreeness, and body language so that you can improve your own status and the status of those around you.

Quotes:

“Unless you're acting like the person to whom money is already attracted, it's not coming to you. Success is behavioral, not mental.” – Jason Capital

“It's much easier to act your way into a new way of thinking than to think your way into a new way of acting.” – Jason Capital

“High-status people have a certain mindset. It's manifested in their actions, decisions, and communications.” – Jason Capital

Takeaways:

03:46 High-status people operate with ambition without neediness, attracting others through a sense of detachment.

08:33 People have multiple personality dimensions that can be practiced and developed over time.

20:09 Success is behavioral, not just mental - taking action matters more than thinking about action.

31:16 Most people are too focused on themselves to notice or judge your awkward social experiments.

47:04 Small, consistent steps outside your comfort zone can lead to significant personal growth.

Resources

High Status book (Book)
Jason Capital (Official Site)
Jason Capital (YouTube)

Podcast: Play in new window | Download (Duration: 48:08 — 44.1MB) | Embed

330: Smooth Business Growth: Build Your E-List Using Blogs, Videos and Podcasts with Content Marketing Expert Lyndsay Phillips

June 12, 2017

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

Lyndsay Phillips knows all about content marketing and wants you to use whatever tool fits your personality, whether that's blogging, videos, or podcasting. Ideally, you should blog weekly, use social media three times per day, publish one weekly video, and podcast every two weeks or so. She shares many content strategies and hacks to get the most of your day and your business. For example, an easy method for most people is to simply carve out that time in the calendar for content creation.

Quotes:

“If you don't say yes and step outside your comfort zone, I don't think you can grow as a person, as an entrepreneur, or grow your business successfully.” – Lyndsay Phillips

“The key is to be consistent. The key is to push it out through email and social media, and to make sure you're engaging with people on social media.” – Lyndsay Phillips

“Social media and content marketing are a long game. It's not a quick fix where you post a couple of times and someone buys your $500 course—it just doesn't work that way.” – Lyndsay Phillips

Takeaways:

03:05 Content marketing success hinges on choosing platforms that match your personal strengths and comfort level.

11:40 Tracking analytics and being willing to adjust your content strategy based on audience engagement is crucial for long-term growth.

17:51 Content marketing is a long-term strategy that builds trust, brand awareness, and relationships, not a quick path to immediate sales.

25:16 Outsourcing content creation can be more cost-effective than spending your own high-value time on tasks that can be done more efficiently by others.

28:07 Consistency trumps perfection when creating content - regular, scheduled output matters more than flawless production.

Resources

Lyndsay Phillips (Official Site)
Smooth Business Growth (Website)
Google Analytics (Google Analytics)
TubeBuddy (Website)

Podcast: Play in new window | Download (Duration: 32:50 — 30.1MB) | Embed

329: E-Commerce Traffic and Conversion Using Heatmaps and User Testing with Jon MacDonald

June 9, 2017

Jon MacDonald is President and Founder of The Good, a conversion agency that believes in removing bad online experiences so that only "the good" remains.

Jon and his agency prefers to work with e-commerce websites with at least 15,000 visitors per month. Their job is to remove barriers that web browsers experience. They come to a website with a specific paid or need, and they need to find the solution they're looking for in order to convert.

He installs simple tools (on any platform) to track cursor movements, clicks and scrolls to see where users navigate and uncover sales leaks. He combines that information with real live user testing to back it up, and then runs multivariate tests to improve conversions.

Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed

Quotes:

“Conversion rate optimization isn't about doing one thing to your site that will double your conversions overnight. You have to think of it like interest in a savings account—it compounds over time and continues to grow.” – Jon MacDonald

“Marketing is really just to get people to the website. Once they're there, the marketing has done its job. Now it's about serving the needs of the consumer once they're on your website.” – Jon MacDonald

“Usually, when price is a challenge, it means value is a challenge—it's not being articulated correctly.” – Jon MacDonald

Takeaways:

05:34 Marketing teams often create cluttered websites that fail to serve customer needs effectively.

09:30 Data-driven testing through heat maps and user testing can reveal hidden barriers to conversion.

16:11 Emphasizing product value is more powerful than offering discounts to increase sales.

22:46 Conversion optimization is an ongoing process that requires consistent small improvements over time.

25:34 Websites should function as sales tools, not just marketing platforms.

Resources

The Good (Score Your Site)
Diane James (Faux Floral Client)
CrazyEgg (Website)
HotJar (Heat Mapping)
Google Analytics (Google Analytics)
Peek User Testing (Website)

Podcast: Play in new window | Download (Duration: 32:29 — 29.7MB) | Embed

328: Power in Connections: Get Out More, Make Massive Progress and Use Publicity to Skyrocket Your Business with Maxx Anderson

June 8, 2017

Maxx Anderson from MaxximumPR.com is a lifelong entrepreneur. She began at age 11 selling grit newspapers, which later led to a snow shoveling business, owning a gym at age 23, and then real estate and publicity.

She has several interesting stories and lessons about how she's differentiated herself in real estate, how she used guerilla marketing to get free radio advertising, and tons more. She also explains the power of modeling and connecting with like-minded people, so you'll want to listen in right now.

Quotes:

“Progress happens outside the comfort zone, so if you want to be in business, you'll have to put yourself in uncomfortable situations.” – Maxx Anderson

“We only have one life to live, and if we're dreading and dragging through what we're doing each day, then we definitely need to reanalyze our daily actions and set a new direction to bring more positivity into our life.” – Maxx Anderson

“Move with intention. Set your intentions and always move forward toward them.” – Maxx Anderson

Takeaways:

04:47 Building strong business relationships means networking with people who are more successful than you and being open to their insights.

09:11 Effective marketing often involves creative, low-cost strategies that grab attention and spread your message quickly.

13:13 Success comes from consistently pushing beyond your comfort zone and seizing opportunities when they arise.

17:25 Entrepreneurs should be willing to pivot and change businesses when they no longer feel passionate or energized by their current work.

24:23 Personal development requires dedicating time each day to learn and try something new in your industry.

Podcast: Play in new window | Download (Duration: 34:23 — 31.5MB) | Embed

327: Vending Machine Franchising: Find Entrepreneurial Success from Small Goals and Consistent Action with Matt Miller

June 7, 2017

Matt Miller is the creator of School Spirit Vending, a franchise opportunity that installs sticker vending machines in schools. Listen in as he details his journey from day job to freedom where he built a vending machine franchise business. Matt describes how he built his business as well as his thought process for staying productive with 90 day goals, a spreadsheet to track milestones, and 1-2 hours per day to check off steps.

Quotes:

“The speed of the group is determined by the speed of the leader.” – Matt Miller

“I'm not afraid to lose some money, lose some time, or mess up a little here and there in order to figure out the right path to take.” – Matt Miller

“There are very few things in business that are permanent or can cause permanent harm or damage if you're wise about the decisions you make.” – Matt Miller

Takeaways:

06:17 Small, consistent actions compound over time, leading to significant business growth.

08:53 Incremental progress is more sustainable than trying to achieve everything at once.

15:52 Having a mentor or coach can dramatically accelerate personal and professional development.

19:42 Franchising offers a proven business model for entrepreneurs seeking low-risk entry into a new industry.

24:31 Passion projects and side businesses can become successful ventures with persistent effort.

Podcast: Play in new window | Download (Duration: 33:12 — 30.4MB) | Embed

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