Marketer of the Day: Internet Marketing Podcast

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933: CFO Minded Beyond the Numbers: Discovering the Importance of Purpose-Driven Growth with Josh Greenbaum

Are you solely focused on growing your revenue without considering the deeper purpose behind it? In this episode, our guest Josh Greenbaum challenges this conventional wisdom and urges us to examine why we are striving for growth in the first place. Join us as we question the meaning behind those numbers on your balance sheet and discover the importance of purpose-driven growth.

Josh Greenbaum is an advisory CFO, author, and the founder of CFO Minded, a website dedicated to educating business owners on taking financial control. He is the author of the book "Numbers Scare Me and Other Excuses: A Business Owner's Guide to Lead Like a CFO." Today, Josh talks about the importance of understanding your business numbers, the role of a CFO (both full-time and fractional), and common mistakes business owners make when it comes to their finances.

Quotes

"Without a CFO, if you're just getting a basic bookkeeper who is merely helping drive a budget and next year is going to be the same as last year, you're not really addressing the goals of the business and the business owner." - Josh Greenbaum

“Having your numbers nice and tidy does a couple of things for you. Most importantly, it helps you negotiate. It allows you to walk into those conversations knowing exactly where your revenue and expenses are.” - Josh Greenbaum

“Be mindful that for you to take what you want out of the business, you need to have a healthy top line and bottom line. It's more than just about you.” - Josh Greenbaum

Takeaways

02:45 Knowing your business numbers, including conversion rates and advertising spend, is crucial for making informed decisions and achieving your goals as an entrepreneur.

05:30 Hiring a CFO, even in a fractional capacity, can provide valuable strategic insights and expertise that go beyond basic bookkeeping and compliance.

08:35 Addressing the mindset of "I'm not big enough for a CFO" is one of the biggest mistakes business owners can make, as even a one-time consultation can provide immense value.

10:56 Having clear, well-organized financial records and understanding your true profit margins is essential when negotiating a business sale or exit.

17:24 The common mistake of pricing your services or products based solely on your desired income, without factoring in business expenses and a healthy profit margin, can lead to financial instability.

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932: Sales Made Easy: Serve Others and Sell With Empathy, Value, and Service with Harry Spaight

Do you need help selling in business? Most entrepreneurs struggle to keep up with their sales, and they think it’s complicated and often resorts to tactics that don’t resonate with people. However, there is a way for you to sell easily and better. First, you must understand that selling is innate for humans, so you must know your worth and how to harness and utilize your power. Second, knowing and motivating yourself is a critical part of our life because it will help you not quit and continue on your path.

Harry Spaight is a leading keynote speaker, author, and sales consultant. He has achieved remarkable success in sales and is the author of the book "Selling with Dignity" as well as the host of the "Sales Made Easy" podcast. Today, Harry discusses the topic of selling and how it is a crucial skill in all aspects of life. He shares his passion for helping people become better at selling themselves and their businesses, emphasizing the need for self-awareness, self-motivation, and emotional intelligence in the sales process.

Quotes

"Life is sales. I want to help people become better and more successful in selling both themselves and their business." - Harry Spaight

“I believe most people are really good at sales; they just don't give themselves the credit they deserve.” - Harry Spaight

“The army is not coming. We have to do it ourselves. We have to do the heavy lifting, so you'd better figure it out.” - Harry Spaight

Takeaways

01:51 Selling is a crucial skill that we've been practicing since birth, and most people are already good at it, they just need to recognize their own abilities.

05:47 Emotional intelligence, self-awareness, and self-motivation are essential for success in sales and in life.

08:50 Maintaining perspective and not overreacting to setbacks or challenges is important for staying motivated and on track.

13:52 Listening, empathy, and a service-minded approach are more effective in sales than aggressive tactics.

18:11 Avoid making assumptions that you "totally understand" someone else's situation, as this can minimize their experience and frustrate them.

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931: Unleash Your Full Potential: Embark on a Powerful Journey of Self-Discovery and Fulfillment with Kellan Fluckiger

Are you ready to embark on a powerful journey of self-discovery and fulfilment? Join us as we explore the divine origins and destiny within each of us, and discover the language and power to fire up your heart and fuel your purpose. With this newfound strength, you can face adversity with patience and resilience and stay vibrant as you find and fill your highest purpose. It's time to connect with your true self and unleash your full potential.

Kellan Fluckiger is a coach, speaker, and award-winning author of multiple books, such as “The Book of Context” and “The Results Equation.” He is also the host of the “Your Ultimate Life” podcast, which helps people create their purpose, prosperity, and joy by serving with their gifts and talents. After decades of depression, addictions, life-threatening illness and a near-death experience, Kellan has become the ultimate catalyst to help motivated people melt barriers, move mountains and mobilize superpowers to achieve their true desires. Today, Kellan discusses how to decide what to do with your gifts and talents, the importance of self-examination, and the process of getting help and support to achieve your goals.

Quotes

"The reason you'd pursue that learning is because your greatest happiness and contribution to the world will come from the complete set of skills you can offer, rather than from some other path." - Kellan Fluckiger

“The most important thing I did in making that change and building a very large and successful coaching practice was to get help and receive good coaching.” - Kellan Fluckiger

“It's never too late. No matter what has happened, no matter where you are, or what's going on—never. So start to change direction.” - Kellan Fluckiger

Takeaways

01:03 Identifying and serving with your unique gifts and talents is the key to finding fulfillment and prosperity.

08:27 Getting the right support and coaching is crucial for overcoming self-doubt and fear and achieving your goals.

19:09 It's never too late to change direction and create the life you want, as long as you're willing to put in the daily work and commitment.

19:44 Crafting a personal truth and commitment statement can help you get clear on who you are and what you want to contribute to the world.

23:27 Defining a clear, ambitious goal to serve and impact a large number of people can provide a powerful driving force and sense of purpose.

Resources

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930: IBH Media: Empower Your Business Through Public Relations and Digital Media with Daniel Robbins

Technology is rapidly evolving. You will see that most people use modern technologies to accomplish various tasks. Most people enjoy using social media platforms to communicate with their friends and family. However, it appears that many entrepreneurs are unaware that you can also market your business on social media. In the world of entrepreneurship, there is a lot of competition, and having an advantage is critical to running a successful firm. Most businesses are investing significant resources in online marketing tactics, so you must find something that will set you apart from the competition.

Daniel Robbins is the CEO of IBH Media, a strategic partner in the ever-evolving world of public relations and digital media. They specialize in crafting compelling stories and providing end-to-end PR solutions that elevate a business’ brand and drive results. What sets them apart is their industry-leading expertise and a proven track record of success, a personalized approach to crafting a unique PR strategy for your brand, and a dedicated team of professionals committed to delivering exceptional results. Today, Daniel talks about his unique approach to hiring people on day one to help entrepreneurs get out of their own way and build a team from the start. He also shares strategies for helping clients gain authority and reputation through media features and speaking engagements.

Quotes

"The truth of the matter is, it's not something you do tomorrow. These things don't always show immediate results; the payoff might come months later." - Daniel Robbins

“We often don't see what we're doing wrong, and we'll likely keep making mistakes until someone is open enough to tell us.” - Daniel Robbins

“If you see it, you can be it.” - Daniel Robbins

Takeaways

01:02 Hiring people on day one can help entrepreneurs get out of their own way and build a sustainable business.

06:37 Developing a unique narrative and positioning is key to standing out and gaining authority in a crowded market.

08:47 Committing to a topic and being willing to put in the long-term work is essential for successful PR and media strategies.

11:24 Using AI tools like ChatGPT can streamline various business tasks, but requires a strategic approach to prompting and editing.

16:40 Seeking out mentorship and feedback from experienced peers can help business owners identify and overcome their blind spots.

Resources

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929: Best Selling Author: Create An Outstanding Book and Get the Exposure You Deserve with Steve Kidd

Everyone has the potential to be an expert in writing a book or be an author and be passionate about it. But coming up with an idea and writing everything down is difficult enough when writing a book. You'll also prepare to do social media posting, a book tour, and podcasting. But have you thought of sharing your story even though you’re not the one who will write a book?

Steve Kidd is a bestselling author, business coach, and radio show host. He is passionate about helping people share their stories and achieve their dreams. Today, Steve weighs in on the difference between being an author and being a bestselling author, and the steps required to become a bestselling author, including optimizing your book for Amazon's search algorithm, choosing the right categories, and creating an engaging book description.

Quotes

"If you're writing your book to make money, then don't. But if you want to make money, you absolutely have to have a book." - Steve Kidd

“Most of the time when we search for things, we're looking for an answer, not just people to commiserate with us on a problem.” - Steve Kidd

“Your gifts, your talents, the things inside you were never meant for you alone. They're meant for the people you are meant to share them with.” - Steve Kidd

Takeaways

00:58 Being a bestselling author is just the first step and requires ongoing marketing and promotion efforts to truly maximize the potential of your book.

03:09 Optimizing your book for Amazon's search algorithm, including the title, description, keywords, and categories, is crucial for driving sales and visibility.

10:43 Speaking your book content out loud can be a more effective way to generate content than traditional writing, especially for those who are not natural writers.

16:19 Having a clear plan and process for writing, publishing, and promoting your book is essential for success, rather than a haphazard approach.

21:49 Sharing your unique gifts and talents with the world is not selfish, but rather a way to serve those who are searching for the solutions you can provide.

Resources

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928: Internet Marketing and Traffic Domination: Gain Confidence, Solve Problems, and Sell High Ticket with Wayne Crowe

Online business is rising, and many people wish to jump in to earn money but it is more challenging than you think. There are a lot of obstacles you must face and overcome. The common problem among starting entrepreneurs is needing more confidence and knowing how to sell properly. And so, in order to solve this, you first need to build your confidence and embrace the fact that problems will arrive and you can fail, but it is all part of the process. Thus, don’t give up and keep your eyes on your goal.

Wayne Crowe is an experienced internet marketer and entrepreneur who has built several successful online businesses, including the OLSP Academy. He is passionate about helping others achieve their financial goals through high-ticket sales and affiliate marketing. Today, Wayne goes over his journey from working a minimum-wage job to building a thriving online business, drawing attention to the importance of a proper mindset, problem-solving, and seeking guidance from mentors.

Quotes

"Once people realize that with the right processes in place and the right confidence, it's just as easy to sell a high-ticket item as it is a low-ticket one." - Wayne Crowe

“The best programs are those that adapt to what the customer is struggling with.” - Wayne Crowe

“If I'm having these problems, it means others are too. If others are experiencing these issues, it's likely they'll give up.” - Wayne Crowe

Takeaways

04:24 Overcoming mindset challenges and developing problem-solving skills are crucial for entrepreneurial success.

10:49 Embracing a mindset of continuous learning and improvement is essential for mastering high-ticket sales.

13:01 Perseverance and a willingness to adapt through various business ventures can lead to long-term success.

21:34 Focusing on solving customers' specific problems, rather than trying to sell a one-size-fits-all solution, is a more effective approach.

25:32 Embracing the entrepreneurial journey and learning to love the process of solving problems can lead to greater personal growth and business success.

Resources

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927: Your Network is Your Net Worth with Steve Ramona

Making connections within the venture group is just as important as making contacts outside of it. Excellent relationships can mean the difference between remarkable success and unlucky failure since they are linked to motivating others to like and trust you so they will say what you need them to say at the right time in the right way. Building solid business relationships is essentially the goal of systems administration, both inside and externally. To accomplish this, you must have exceptional listening and compatibility skills.

Steve Ramona is the host of the "Doing Business with a Servant's Heart" podcast, where he shares his insights on how to build a successful business by prioritizing service and empathy. Today, Steve discusses the power of his "Inphone" service, which allows business owners to create a digital business card that can be easily shared and accessed by their network. He explains how this tool can help entrepreneurs build a robust referral network and stay top-of-mind with their connections, ultimately driving more business opportunities.

Quotes

"Your network is your net worth. If you're operating alone, your business network can still allow you to do well. But if you expand your network to 45 or even 145 people, the sky’s the limit." - Steve Ramona

“Get past your obstacle. Take the time you need to grieve but learn from the lesson and move forward.” - Steve Ramona

“Negativity brings negativity back to you, which is hard to deal with. But when you stay positive, make someone smile, laugh, or feel good, you feel good too. That's a 100% guarantee.” - Steve Ramona

Takeaways

03:59 Taking advantage of a digital business card can help entrepreneurs build a robust referral network and stay top-of-mind with their connections.

07:39 Overcoming the perceived time and energy constraints of being a connector and referral source can be achieved by using digital tools to automate and streamline the process.

15:40 Serving others, whether it's your customers, employees, or community, can lead to unexpected business opportunities and personal fulfillment.

20:03 Maintaining a positive and empathetic mindset, even in the face of obstacles, can help you overcome challenges and build stronger relationships.

24:00 Regularly investing in personal and professional development, even in small increments, can compound over time and lead to significant growth.

Resources

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926: Ramsay Innovations: Tech-Enabled, Insights-Driven Financial Planning and Analysis for Agency Success with Jon Morris

In today's world, marketing and digital agencies play a crucial role in the growth and success of businesses of all sizes. These agencies have revolutionized the way brands communicate with their target audience, but they often face significant financial challenges that can impede their progress. Financial management is not always their strongest suit, and as a result, they often struggle to maximize profitability, generate cash flow, and scale their operations. However, this doesn't have to be the case.

Jon Morris is the founder and CEO of Ramsay Innovations, a company that helps businesses with budgeting, forecasting, and financial insights. Prior to Ramsey Innovations, John founded the digital agency RISE Interactive, which he grew to be one of the largest independent agencies in the world. Today, John shares his expertise on the importance of having a strong budgeting and forecasting methodology to help businesses spend their time and money more intelligently and effectively.

Quotes

"The idea is to identify the problems you want to solve and incorporate them into your plan. This way, you can budget accordingly and ensure you spend your time as intelligently as possible." - Jon Morris

“Take a data-driven approach to running your business by learning the metrics necessary for success.” - Jon Morris

“The idea is that it's not about the minutiae, but about ensuring you're prioritizing what's important. I always say that everyone has a strategic plan, whether they know it or not—it's reflected in what they choose to spend their money on.” - Jon Morris

Takeaways

00:37 Budgeting and forecasting are crucial for the success of a business, as they help business owners spend their time and money more intelligently and effectively.

01:51 Businesses should have clear goals for revenue, profit, cash, and infrastructure, and then create a detailed plan to achieve those goals.

10:08 Tying your budgeting process to your goal-setting exercise is key to ensuring you have the resources to achieve your objectives.

15:24 Understanding your gross margin is the most important financial metric for a business, as it determines whether you are making money and have funds to invest in growth.

20:40 Businesses need to have the courage to make tough decisions based on the data and metrics, even if those decisions are difficult emotionally.

Resources

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925: Better Than Data: Turn Raw Data Into Actionable Storytelling with JJ Reynolds

How are you enhancing your sales and lead pages? One of the things you should look for to track your business is data. However, the reality is that most of the time, data is boring which makes it challenging for humans to look at. Effective data utilization, however, will have a significant impact on your company's success.

JJ Reynolds is the founder of Better Than Data now turned Vision Labs, a digital marketing agency that helps businesses leverage data and analytics to drive growth. With a passion for data-driven decision making, JJ has built a successful career in the world of digital marketing, working with clients across various industries. Today, JJ shares his expertise on the importance of using data and analytics to improve sales and lead generation, rather than relying on guesswork and chance.

Quotes

"You want to take action because just watching the numbers go down isn't helpful. Knowing it's going in the wrong direction is cool, but what are you going to do about it?" - JJ Reynolds

“Nine times out of ten, posting a new blog, uploading a new video, or generating a new product is going to be more helpful than wallowing in the sense that you don't have anything.” - JJ Reynolds

“If others help myself, or if I tell you or someone else that you don't have that data currently due to a lack of traffic, it doesn't mean anything. Just push forward—hit publish, do more, and strive to improve as you progress.” - JJ Reynolds

Takeaways

01:44 Focusing on data-driven decision making is crucial for improving sales and lead generation, rather than relying on guesswork.

08:44 Understanding the intentions behind marketing efforts and aligning them with the actual outcomes is essential for identifying and addressing issues.

14:33 Regularly reviewing and optimizing website performance metrics, such as site efficiency, can lead to significant improvements in conversion rates.

17:47 Beware of vanity metrics that do not directly contribute to business growth, and instead focus on actionable data that can drive meaningful change.

22:38 When starting with limited data, it's better to take action and iterate based on the insights gained, rather than waiting for the perfect data set.

Resources

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924: The Giver Marketing Blueprint: Engage Your Audience Through Networking And Meaningful Conversations with Timothy Morgan

Have you been struggling with your marketing strategies? How can you step up your game and achieve your goal for your business? What do you want to see happen long term? How can you make an effective strategy? If you're struggling to attract new clients and appointments for your business or are overwhelmed or confused about how to do it, this episode is definitely for you!

Timothy Morgan is the founder of Giver Marketing, a marketing coaching and consulting firm that helps causes and companies shape culture for good. With a background in nonprofit leadership and small business, Timothy has become known as the "highest rated reviewed marketing coach in the country." Today, Timothy talks about his unique approach to marketing, which focuses on four key areas: branding, visibility, promotion, and nurturing.

Quotes

"The gold is in the follow-up. That last piece becomes your real moneymaker once your systems are really dialed in." - Timothy Morgan

“Our big vision for the Giver Marketing Network is to help causes and companies shape culture for good using our marketing superpowers.” - Timothy Morgan

“People love to do business with those they know, like, and trust.” - Timothy Morgan

Takeaways

00:55 Developing a strong brand identity and origin story is crucial for building a memorable and impactful marketing presence.

08:31 Consistent promotion across multiple channels, with a focus on providing value to the audience, is essential for effective marketing.

21:33 The nurturing and follow-up process is a critical component of marketing, often overlooked, but can be a significant driver of revenue and impact.

24:50 Avoiding the temptation to project your own personality onto your audience and instead tailoring your approach to different personality types is important for effective marketing.

27:00 Thoroughly evaluating your product or service, setting long-term goals, and taking a consultative approach with marketing professionals can lead to more successful marketing outcomes.

Resources

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923: Pearmill Advertising: Growth, Creative, Conversion and Data with Nima Gardideh

Advertising aims to influence consumers to purchase goods. It serves as an informational and persuasive tool. The ability of a commercial to increase sales is the best indicator of its efficacy. Only when advertisements promise a benefit to the consumer can they increase sales. Every year, businesses spend enormous sums of money on advertising. Many of them really invest as much in their advertising as they do in revenue from their brands. Nonetheless, businesses should be dissatisfied with the return on their advertising investments. Less than a quarter of all advertising initiatives have any sustained impact on sales, and only around a third of all ads have a major immediate impact.

Nima Gardideh is the Co-Founder, President, and CTO of Pearmill, a tech-powered growth studio that combines creative artistry with precision digital marketing. With years of experience in the industry, Nima has developed a deep understanding of the science behind successful advertising campaigns. Today, Nima discusses the importance of systematizing the creative process, the value of data-driven decision making, and the challenges of staying ahead of the competition in the ever-evolving digital landscape.

Quotes

"The reason we are successful is not just because of the data or the people we have, but because we are very good at running this process." - Nima Gardideh

“A marketer's job is essentially to show someone what is available. It's interesting because I have a Marxist upbringing, and now I run a company, which is quite paradoxical.” - Nima Gardideh

“The way we think about it is: can we work on the best products and do our job in this ecosystem, to provide the customer with the best options and inform them, so that they make the best economic decision.” - Nima Gardideh

Takeaways

00:38 Systematizing the creative process is crucial for scaling a growth marketing agency.

09:24 Data-driven decision making and patience are essential for consistently learning and improving performance.

12:06 Staying ahead of the competition requires a proactive approach to monitoring market trends and insights.

15:46 Partnering with clients long-term allows agencies to provide deeper expertise and tailored solutions.

23:54 The role of a marketer is to showcase the best available options, not just to convince customers.

Resources

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922: Invest in Short Term Rentals, Become An Airbnb Pro And Enjoy Passive Income with Jeremy Werden

In recent years, investing in vacation properties, boat rental businesses, and private equity has become an increasingly popular way for investors to diversify their portfolios and generate passive income. With the rise of the sharing economy and the growth of digital platforms, more people than ever before are gaining access to these investment opportunities.

Jeremy Werden is a 26-year-old full-time Airbnb investor, Founder of INVESTSTR, and the Founder of BNBCalc, a software product he created to help other short-term rental investors analyze properties and maximize their profits. After graduating college in 2019, Jeremy started a boat rental business and quickly expanded into Airbnb property management. Today, Jeremy shares his entrepreneurial journey and the strategies he uses to manage multiple businesses, including hiring virtual assistants and focusing on automation.

Quotes

“I live the life I want to live. I can choose to do new things or not. I have a lot of freedom, and obviously, there are pros and cons to everything in life.” - Jeremy Werden

“Being true to yourself is very important. It's a high-level concept, but it boils down to knowing who you are and being cognizant of your own strengths and weaknesses.” - Jeremy Werden

“Hard work beats talent when talent fails to work hard. Being smart or gifted at something gives you an advantage, but if you don't go through the process and put in the hours, you're just not going to be successful.” - Jeremy Werden

Takeaways

01:49 Diversifying your income streams and exploring multiple business opportunities can provide financial security and freedom.

05:47 Automating repetitive tasks and delegating responsibilities to a team allows entrepreneurs to focus on high-impact activities.

12:49 Understanding your strengths, weaknesses, and communication style is crucial for effective leadership and team management.

21:11 Approaching a new business venture with a structured, step-by-step strategy can make the process more manageable and increase the chances of success.

27:14 Preparation and hard work are essential for success, regardless of natural talent or abilities.

Resources

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921: Short Book Formula: Write a Book In 6 Weeks To Attract Ideal Clients Using The Ultimate Business Card with Paul McManus

It's an achievement and a big deal to write your first book. However, book writing is not simple. Writing a book requires a lot of commitment and perseverance. But have you considered writing a short book? It may be designed to be read in an hour or less, and you can use it as both a marketing tool and a sales tool. But what are some of the core strategies or principles that may help you in your book-writing process?

Paul McManus is the founder of More Clients More Fun LLC, and the host of the Million Dollar Producer Show. As an expert in authority marketing, Paul has helped over 50 finance professionals become authors through his short book writing process. Today, Paul shares his insights on the key principles of writing a short, focused book that can be used as a powerful marketing tool to attract your ideal clients.

Quotes

“Oftentimes, when you talk to people, they say, 'I have so many ideas, I can talk about 20 different things.' That's great, but how are you going to attract an audience around that? It's too wide, too dispersed.” - Paul McManus

“We all need fresh eyes, a second opinion, and someone to guide us through the process of getting the best out of ourselves.” - Paul McManus

“It's costing you a lot of money if you don't have a book. In my estimation, $9,000 is a very small investment in building the business you dream about, which is being able to create and attract your ideal clients consistently.” - Paul McManus

Takeaways

05:23 Keeping your book short (around 10,000-12,000 words) and focusing on a specific problem for a specific audience is key to creating an effective marketing tool.

06:52 Incorporating client stories and examples into your book can help engage readers and demonstrate your expertise.

08:07 Positioning your book as both an educational resource and an invitation for readers to reach out to you can help turn it into a powerful sales tool.

22:16 Having a collaborative writing process and getting help from others can overcome challenges like impostor syndrome and ensure you create a high-quality, effective book.

25:46 Investing in creating a book can be a valuable long-term marketing strategy that helps you attract and convert your ideal clients.

Resources

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920: Ascend Ecom: Invest, Build And Scale A Sustainable E-Commerce Asset With Will Basta

About four years ago, a lot of these so-called automation companies started popping up that had a lot of big promises about essentially building you an Amazon business, running it for you, and then splitting the profits, which sounds great on the surface. But what happens if there is a slowdown in getting the product listed? There are inventory risks, you can't control buying trends necessarily all the time. Additionally, you have no control over when Amazon will enter the market, gather that information, invest all of its resources, and then undercut your price, causing your product to stay on the market for a long time. So how can you solve that problem?

Will Basta is the Co-Founder of Ascend Ecom, an ecommerce investment management company that helps build and scale sustainable ecommerce assets worth up to 3-10x your investment in 24-36 months. With a background in tech startups and early experience with Amazon, Will saw an opportunity to improve upon the "automation" ecommerce companies that were popping up. Today, Will talks about his approach to ecommerce investing, focusing on mitigating risks, leveraging scale, and building long-term value for his clients.

Quotes

“Every Amazon business, even if opened by an entity, must have an individual behind it initially. They are essentially pieces of real estate.” - Will Basta

“Diversification is a huge thing. It's how you get through economic hard times.” - Will Basta

“We make moves quickly and take action swiftly, which has a significant impact on the overall return for the business.” - Will Basta

Takeaways

02:58 Reverse-engineering a business model by experiencing it firsthand as a customer can uncover hidden inefficiencies and opportunities for improvement.

07:44 Diversifying investments, whether in ecommerce or real estate, is crucial to mitigating risks and weathering economic challenges.

17:07 Prioritizing integrity and transparency in business operations can build long-term trust and success with clients.

18:41 Acting quickly on opportunities, while maintaining a thoughtful approach, can significantly impact a business's growth and returns.

21:16 Continuously learning and exploring new ideas, even outside one's immediate field, can open up unexpected avenues for personal and professional development.

Resources

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919: PitchDB: Master Podcast Guesting By Connecting Directly With Podcasters, Event Organizers, Local Associations and The Press with Ron Story, Jr.

The podcast industry has been prominent these days. It can be used for sharing stories, experiences, tips, and even promotion. Are you someone who wants to be on a podcast, but you don’t know how? Are you someone starting up a podcast but having a hard time in promoting them?

Ron Story, Jr. is a full-time entrepreneur with over 20 years of experience. He is the founder of PitchDB, the world's largest podcast search engine with nearly 3 million hosts. Today, Ron discusses the importance of cold emailing and outreach, the efficiency of podcast guesting, and the power of taking action instead of living in fantasy.

Quotes

“I kind of look at sales very similarly to dating. I mean, my girlfriend and the mother of my child—I never put up a website to meet her. I went over and talked to her.” - Ron Story, Jr.

“If you don't put yourself in a position to be rejected, you'll never put yourself in a position to be accepted.” - Ron Story, Jr.

“My biggest advice for everyone is to just get started. It might start off slow, but it gets better. Compound interest improves over time.” - Ron Story, Jr.

Takeaways

03:09 Approaching business relationships like personal relationships, with authenticity and a focus on providing value, can lead to better outcomes.

10:26 Podcast guesting is an efficient and effective way to reach a large audience without significant time investment.

11:42 Taking advantage of the success and audience of others in your industry can be an efficient way to identify and connect with relevant podcast hosts and opportunities.

19:56 Investing in yourself and your own promotion can amplify the reach and impact of your podcast appearances.

27:38 Starting early and taking consistent action, even if imperfect, is better than waiting for the "perfect" time, as regret over missed opportunities often grows over time.

Resources

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918: Smart Panda Labs: Bridge the Gaps In Your Digital Customer Experience with Shamir Duverseau

Are you hoping to increase customer engagement and drive revenue growth by enhancing your digital experiences? As technology advances, new tactics and strategies are being developed to differentiate your business from the competition and offer customers unique experiences that will keep them coming back for more.

Shamir Duverseau is the founder of Smart Panda Labs, a company that helps businesses bridge the gaps in their digital customer experience. With a background in the corporate world, Shamir experienced firsthand the communication challenges between marketing and IT departments, which inspired him to start Smart Panda Labs. Today, Shamir discusses the importance of bridging this gap, the need for experimentation and iteration, and the common mistakes businesses make when trying to improve their digital presence.

Quotes

“There's been a lot of frustration in working with different partners throughout my corporate life. These partners often didn't fill the gaps we needed on the corporate side and failed to make the necessary connections between the various groups I work with.” - Shamir Duverseau

“A lot of times, it's about taking a step back and asking, 'What is important overall to the organization? What are the organizational goals? What are the priorities of the board, the CEO, the investors, or the stockholders?'” - Shamir Duverseau

“Marketers tend to throw money at problems, particularly by spending on advertising. It often feels like everything is seen as an advertising problem.” - Shamir Duverseau

Takeaways

00:54 Bridging the communication gap between marketing and IT departments is crucial for delivering successful digital campaigns and customer experiences.

02:08 Adopting an experimental mindset and embracing small failures is key to driving continuous improvement and innovation in digital marketing.

14:48 Aligning digital marketing efforts with the organization's high-level goals and objectives is essential for maximizing the impact and value of marketing initiatives.

16:00 Leveraging data-driven insights, industry best practices, and creative problem-solving can lead to impactful optimizations and improvements in the customer journey.

18:40 Companies that have a clear vision for their digital transformation but are unsure of the steps to get there are ideal candidates for working with Smart Panda Labs.

Resources

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917: Mint Performance Marketing: Accelerate Growth For Disruptive Brands Through Social-First Brand Performance Marketing with Daniel James

It's essential for businesses to stay on top of their marketing strategies with innovative insights and tactics that can elevate their brand. Successful companies focus on customer retention because acquiring new customers is expensive. The right channels can make a big difference in building brand loyalty. So, how can you keep your customers engaged and help spread the word about your business?

Daniel James is the founder and CEO of Flight Performance (formerly Mint Performance Marketing), a full-service performance marketing agency based in Los Angeles. Mint's mission is to accelerate growth for disruptive DTC and e-commerce brands through cutting-edge strategies across creative, influencer marketing, paid social, paid search, email, and SMS. Today, Daniel tells us about fixing the "leaky bucket" on a brand's website before focusing on acquisition channels like paid ads.

Quotes

“Advertising gets people to the page, but it's the page that sells. If a page is slow to load, unclear about what you're purchasing, or doesn't make the purchase easy for the consumer, people are going to leave.” - Daniel James

“The variables of potential social platforms have been covered quite broadly. I see this evolving into more niche subsets within those social channels. They aren't just big social communities or networking sites these days; they're very creator-driven.” - Daniel James

“A large part of our job is to keep an eye on the future. First mover advantage is significant. Not everything will be super sticky, but testing and being there at the beginning of platforms is important.” - Daniel James

Takeaways

00:57 Fixing the "leaky bucket" on a brand's website should be the top priority before focusing on acquisition channels.

05:16 Developing a playbook for effective landing pages and understanding your target audience on a deeper level can significantly improve marketing performance.

18:21 The pace of change in the digital marketing landscape requires staying up-to-date and being a first mover on emerging platforms.

20:16 Profitability and customer retention should be the focus in e-commerce, not just rapid growth.

26:26 Taking risks and doing what makes you happy are important for entrepreneurial success.

Resources

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916: OmniConvert: Turn One-Time Buyers Into Lifetime Customers, Data Driven Growth, And Customer Value Optimization Through Stats and Analytics With Valentin Radu

Business is all about customers, and so you need to focus your aim on them. Sadly, many businesses are failing to give value to their customers, or not solving the problems inside their business that they should address instead of changing products. As such, retail companies should look for Customer Value Optimization, wherein planning, researching, identifying, and diagnosing are done to ensure customers will be valued. Meet OmniConvert, a company that will assist retail companies in creating smart marketing campaigns that matter to consumers.

Valentin Radu is the co-founder and CEO of OmniConvert, a SaaS company that provides growth solutions to hundreds of retail companies. With over 16 years of experience as an e-commerce entrepreneur, Valentin is also the author of the book on e-commerce called “The CLV Revolution.” Today, Valentin discusses the concept of Customer Value Optimization (CVO) and how OmniConvert's technology helps businesses improve their customer lifetime value by segmenting customers, understanding their pain points, and automating acquisition, onboarding, and retention strategies.

Quotes

“Acquiring customers who never return is no longer an option in today's market, where customer acquisition costs are so high.” - Valentin Radu

“The combination of recency, frequency, and monetary value leads to identifying what we call 'soulmates'—these are your golden goose customers.” - Valentin Radu

“Media companies and e-commerce gurus are misleading GM intrapreneurs and e-commerce professionals into thinking that spending more money on ads is the solution. However, it's really about maximizing value from your existing customers to reinforce acquisition efforts.” - Valentin Radu

Takeaways

00:47 Focusing on customer lifetime value, rather than just customer acquisition, is crucial in today's competitive e-commerce landscape.

04:18 Segmenting customers based on recency, frequency, and monetary value (RFM) allows businesses to identify their most valuable "soulmate" customers and tailor strategies accordingly.

09:20 Automating data collection and analysis is important, but businesses must still actively monitor and optimize their customer experience and marketing efforts.

11:15 Continuous customer research and feedback is essential for e-commerce businesses to stay relevant and adapt to changing consumer behavior.

18:27 Democratizing e-commerce knowledge and strategies, rather than just promoting more ad spending, can help entrepreneurs and small businesses improve their e-commerce performance.

Resources

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915: Press Jockey: Targeted Press Requests, Publicity, and Get More Brand Exposure With Cahill Camden

Are you struggling to connect with dozens of press requests? Truly, it is a hassle to go through thousands of requests every single day. Manually checking and replying to each request is time-consuming work, but you have no choice as it is necessary for your brand. If you are one of the businesses that are experiencing this problem, worry no more as your struggles will be ended. With Press Jockey, you can reach thousands of targeted press requests in no time without exerting much effort, and relevant opportunities will come hassle-free.

Cahill Camden is a Forbes contributor, best-selling author of the book, “Decoding Digital,” and the CEO of Digital Vision Media Group, an agency that helps web3 and technology companies optimize for growth. His latest startup, Press Jockey, is a tool that sorts thousands of press requests each week to help businesses get up to five times more press with 90% less effort. Today, Cahill talks about the challenges of cruising the vast landscape of press requests and how Press Jockey streamlines the process, allowing businesses to quickly respond to relevant opportunities and secure valuable media coverage.

Quotes

“Finding relevant matches is crucial. It's one thing to have a high volume of press opportunities, but it's another to find those that are truly relevant.” - Cahill Camden

“You've got to answer the question, 'So what? Why should I care?' And you must answer it from the journalist's or media's perspective.” - Cahill Camden

“If you want to be in the media or press, you have to get started. Sure, you'll have some mess ups along the way, but the key is to get started and present your knowledge in a unique way that people want to consume.” - Cahill Camden

Takeaways

01:17 Taking advantage of tools can significantly streamline the process of finding and responding to relevant press opportunities, saving businesses valuable time and resources.

09:43 Crafting concise, personalized responses that address the specific needs and interests of the media outlet is crucial for securing press coverage.

15:38 Establishing a strong media presence requires a proactive approach, starting small and building momentum over time, rather than waiting for the "perfect" moment.

17:52 Understanding the media's perspective and addressing their needs, such as providing unique insights or solving a problem, is key to creating compelling pitches.

18:52 Integrating AI-powered tools can enhance the efficiency and effectiveness of the press outreach process, from sentiment analysis to automated response generation.

Resources

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914: 2-Hour Cocktail Party: Socialize, Network, and Build Your Circle Of Friends Using A Step-By-Step Checklist with Nick Gray

One of the greatest treasures somebody can have is a good friend. A friend is someone who, albeit initially a stranger, ends up playing a significant role in our lives. Pure friendship is enjoying someone without expecting anything in return, much like true love. However, as time passes by, it gets increasingly difficult to find these so-called friends. Other than the obvious, adults usually don’t have any more time to spend finding good friends anymore unlike when they were children. Nick Gray offers a solution for anyone having the same difficulties. It’s never too late to find friendship.

Nick Gray hails from Austin, Texas. Nick is an entrepreneur and the founder of the successful businesses Flight Display Systems and Museum Hack, both of which he ultimately sold. He is also a best-selling author, and his book The 2-Hour Cocktail Party: How to Build Big Relationships with Small Gatherings teaches you how to do the same by simply hosting a small gathering. In this episode, Nick talks about helping people who are having difficulties making new friends as an adult, solving the loneliness epidemic, the purposes and benefits of holding a party and making new friends, and the NICK Party Formula.

Quotes

“There really is a loneliness epidemic happening. I'm trying to help people make new friends and help their friends meet new people as well.” - Nick Gray

“Anyone can host a party, you just have to step up and actually do it.” - Nick Gray

“Everyone wants to know someone who brings people together. We all want to know that kind of connector. The secret I've found is that anyone can become that person.” - Nick Gray

Takeaways

00:59 Hosting small gatherings can help adults make new friends and expand their social circles.

05:16 Overcoming self-doubt and fears about hosting a party is key to getting started.

07:50 Small living spaces can actually be better for hosting lively gatherings compared to large homes.

11:28 Providing name tags and icebreakers can help create a welcoming environment and facilitate new connections at a party.

19:07 Anyone can become a "connector" who brings people together by taking the initiative to host events.

Resources

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913: Kumospace: Build Stronger Culture, Collaboration, and Visibility In Remote And Hybrid Teams With Drew Moffitt

In the past two years, remote working has become a trend in workspaces. Various platforms like zoom have emerged to suit the needs of companies to connect with their employees and get the work done. But the problem is that a company's teams now have fewer and more difficult interactions with each other, causing collaborative projects challenging to do. With Kumospace, you can have a stronger culture, collaboration, and visibility within your team, especially those teams with many members. It offers various functions that cater to the team's needs with highly collaborative work, a game changer for remote or hybrid teams.

Drew Moffitt is one of the earliest employees at Kumospace. With his vast experience in marketing a business, specifically being a successful start-up entrepreneur, he helps Kumospace market its product and service. Kumospace is a platform that provides virtual offices and event spaces where remote and hybrid teams collaborate and connect. In this episode, Drew talks about his journey of being a start-up entrepreneur and the uniqueness of Kumospace, and how it can help teams have culture, collaboration, and visibility in a remote working environment.

Quotes

“Success is both succeeding and failing. You need to be able to look at the numbers, especially on a bad day, but not let that necessarily demoralize your attitude.” - Drew Moffitt

“Hiring is a big part. You need to make sure you put together a team that mirrors and complements you.” - Drew Moffitt

“I have spent a lot of my career centered around proving whether a business or idea was viable. I approach marketing in much the same way—let's time-box it and try to do this thing quickly.” - Drew Moffitt

Takeaways

00:54 Habitually checking metrics and data can help identify and address issues quickly, rather than letting problems fester.

04:14 Embracing both success and failure is crucial for growth, as the emotional roller coaster of entrepreneurship requires resilience and adaptability.

08:44 Focusing on the unique needs of an underserved audience can lead to the development of innovative solutions that stand out in the market.

14:26 Building a collaborative and supportive team culture can help maintain enthusiasm and drive during challenging times.

25:44 Adopting a "fail fast" mentality and quickly validating ideas can save time and resources in the long run.

Resources

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912: Demand Generation and Growth Mode Marketing: Achieve Your Growth Goals and Crush Your Revenue Targets with Deanna Shimota

If you've never heard the term "B2B," you might be wondering what it means. B2B stands for business-to-business. It's a commercial environment and a complex ecosystem with several buyers, multiple touchpoints, and long sales cycles. To be successful, you must first understand your business, its distinctiveness, and its vision. What's better is if there is someone who can help you with your growth mission and practice demand generation.

Deanna Shimota is the CEO of GrowthMode Marketing, a B2B marketing agency that specializes in demand generation. Today, Deanna discusses the differences between lead generation and demand generation, explaining how demand generation is a more effective long-term strategy for sustainable business growth. She weighs in on the importance of understanding your ideal customer profile, developing a unique point of view, and creating a content marketing strategy to attract and nurture your target audience.

Quotes

“Lead generation is very much the here and now, the short game. I'm trying to find leads, convince them to take a sales appointment with me, and convert them to buy now.” - Deanna Shimota

“Let's rethink the way we're approaching this. If this is your best content, and it's really good content, why are you putting obstacles in the way of the people you want to see it, read it, watch it, and listen to it? This is the stuff that convinces them to buy from you.” - Deanna Shimota

“Sometimes we need to take a step back and return to the basics of what works.” - Deanna Shimota

Takeaways

01:57 Demand generation is a more effective long-term strategy for sustainable business growth compared to the short-term focus of lead generation.

06:09 Narrowing down your ideal customer profile and developing a unique point of view are crucial first steps in building a successful demand generation program.

10:29 Distributing valuable content across the channels and platforms where your target audience is already engaging is key to attracting and nurturing potential customers.

17:32 Embracing a "sales rep-free" buying experience by usage of digital content and channels can help organizations stay ahead of evolving buyer preferences.

21:10 Striking the right balance between technology investments and foundational marketing practices is essential for scaling a business effectively.

Resources

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911: QPilot: Start A Subscription Program and Skyrocket Your Sales With Matthew Holman

Subscriptions for businesses are now booming. A lot of people go over the comfortability of having goods and services delivered to them easily without hassle. It is a powerful tool to have recurring revenue, as well as engagement opportunities, to connect more with your customers and further increase your sales. But how do you set up a subscription program for your business? The first step is to gather information on why individuals are subscribing, and the second is to relate that information to the reasons why people don’t. This will provide you with crucial information about how to get people to interact with your product and subscribe for longer.

Matthew Holman is the co-founder of QPilot and the founder of Subscription Prescription, a weekly newsletter that provides tips on subscription conversion, retention, and more. As an expert in the subscription business model, Matthew works directly with brands to help them launch and scale great subscription programs. Today, Matthew discusses the current state of subscriptions, including the rise in subscription fatigue, the growing trend of consumers enjoying the convenience of subscription services, and the importance of personalizing the subscription experience and understanding the "why" behind why customers subscribe.

Quotes

“There's certainly subscription fatigue going on with the abundance of streaming services and other monthly subscription offerings all vying for your dollars.” - Matthew Holman

“What makes subscriptions really powerful is that it's not just about recurring revenue; it's an additional engagement opportunity. As a brand, you have a targeted audience that trusts you and likes your products, which means you can sell even more to them.” - Matthew Holman

“The best advice I ever got was to keep focusing on the things that are working and make those better and better. Once you have that down, you can start figuring out how to add other things.” - Matthew Holman

Takeaways

00:48 Subscription programs provide recurring revenue and increased customer engagement opportunities for brands.

07:05 Understanding the "why" behind customer subscriptions, and addressing pain points, can significantly improve retention and growth.

09:23 Brands should avoid making hasty, top-down decisions to implement subscriptions without thoroughly understanding customer needs and preferences.

12:18 Personalization and customization are crucial for successful subscription programs, allowing customers to tailor the experience to their needs.

20:38 Focus on optimizing and improving the subscription strategies that are already working, rather than constantly chasing new ideas.

Resources

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910: Assertive Yield: Reduce Your Ad Costs and Increase Your Revenue In Real-Time with Ryan Abrahams

Assertive Yield is a real-time analytics platform. They are one of the few businesses on the planet that can provide you with real-time reporting on the revenue generated by your own website. It is a one-stop shop with extremely detailed information. Additionally, it can include game-changing features that will enable you to manage your entire inventory more effectively and wisely. By giving you access to your first-party granular data in real time and allowing you to view all of your revenue streams in one location across hundreds of dimensions and metrics extended with your custom data segments and audiences, it enables you to find new ways to monetize your content. Increasing your sales by optimizing your company’s brand and visibility has never been easier.

Ryan Abrahams is the Chief Revenue Officer at Assertive Yield, a company that provides a real-time analytics platform for websites to optimize their programmatic advertising. Gone are the old ways of using yesterday’s data to try and optimize one’s programmatic advertising stack and losing revenue through certain errors. Ryan is in charge of maximizing a company's brand and exposure within the publishing and ad tech ecosystems, driving new client acquisition, and growing sales. Today, Ryan identifies the importance of real-time data and analytics in optimizing website revenue, and how the platform can help publishers and advertisers make more informed decisions.

Quotes

“Many companies have stopped using their own design platforms and started using ours because it's better.” - Ryan Abrahams

“We're one of the few platforms in the industry that allows you to slice and dice data in hundreds of different dimensions. There's virtually no limit to the ways you can analyze data in real time.” - Ryan Abrahams

“We're built for publishers by publishers. Our founder knows how to build a platform from the ground up for his own websites.” - Ryan Abrahams

Takeaways

01:02 Real-time data and analytics are crucial for optimizing website revenue and making informed decisions, rather than relying on outdated information.

06:48 Assertive Yield can help companies optimize their traffic acquisition efforts by providing granular data on the profitability of different user segments.

09:50 "Traffic Shaping" uses machine learning to reduce unnecessary ad requests, which can improve server efficiency and increase revenue for publishers.

14:40 Assertive Yield allows publishers and advertisers to deeply analyze their data, down to the user and article level, to identify the most profitable content and traffic sources.

17:37 Assertive Yield's free trial period and focus on empowering publishers make their platform an attractive option for companies looking to improve their programmatic advertising performance.

Resources

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909: SmartCue: Use Sales Demos to Introduce Your Products, Offer Solutions, and Grow Your Business With Robin Singhvi

The product demo, often known as the sales demo, is the most important component of a B2B SaaS company's sales process. It's a once-in-a-lifetime opportunity to show a prospective buyer the worth of your product. Product demonstrations are essential components of any software sales process. Poorly executed demos have a major impact on closing rates. They can, however, be quite effective if done correctly. Essentially, the demo can make the difference between closing a contract and losing a prospect. A solid demo shows your prospects how your product actually addresses their problems and allows them to be more successful at work.

Robin Singhvi is the founder of SmartCue, a software platform that enables enterprise sales teams to create personalized product demos to help close deals faster. With his background in sales enablement and as a solutions consultant, Robin has firsthand experience in the challenges sales teams face when delivering effective product demos. Today, Robin discusses how SmartCue solves these issues by allowing sales teams to create a library of personalized demos tailored to specific buyer personas, use cases, and industries, ensuring consistent and engaging presentations.

Quotes

“A video doesn't necessarily reveal the client's reaction. It doesn't allow you to tailor or change direction during a demo based on what the client is really interested in.” - Robin Singhvi

“As sales leaders, when you're selling complex enterprise software, you want to ensure a level of consistency across all your reps. You don't want only your top-performing salesperson to excel at demos.” - Robin Singhvi

“The faster I can get you to it, the more engaged and receptive you'll be to my idea or conversation.” - Robin Singhvi

Takeaways

01:10 Personalized product demos are more engaging and effective than generic, one-size-fits-all presentations.

05:48 Consistent and standardized demo delivery across a sales team helps improve sales performance and close deals faster.

10:56 Understanding the specific problems and needs of the buyer persona is crucial to showcasing the relevant features and value of the product.

12:52 Ending demos a few minutes early allows for a smooth transition and follow-up, without feeling rushed.

18:43 Expanding the capabilities of personalized demos to enable self-serve, interactive demos can help customers better evangelize the product to their own stakeholders.

Resources

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