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014: Generate Unlimited Content, Blog Posts, Articles, Sales Letters, Books, Reports and More, That Make You Money Forever

If you've ever had "writer's block", struggled to create that quick 3-minute video, 400-word article, or even a sales letter, print book, or quick email, then you need to tune into today's podcast where I reveal my BEST content creation formulas -- many of them only available (up till now) in my paid products!

"How to Generate Unlimited Content" FREE Report

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Topics covered:

  • How to go into a content creation frenzy any time you want and never deal with "writer's block" ever again
  • How to generate a flood of good ideas, unlock your creativity, and create a store (or "pool") of renewable content anytime you need it
  • How to achieve absolute focus and crank out as much content as you want, as quickly as you want
  • My exact content creation formulas for book chapters (W.W.H.W.), email marketing (P.A.I.N.T.), blogging (R.A.T.G.U.M.), and sales letters (A.I.D.A.)
  • Finding your hook (this is the most important part of content creation that most people overlook)
  • And SO much more that you're going to want to stop everything you're doing and listen in right away!

Important: Once this post gets 10 comments, I'll post the transcript for this episode. Once we get 50 comments, you will no longer be able to post so hurry up and leave your comments right now!

Hint: I recommend listening to the podcast in your iPhone or iTunes app, or clicking the "Play in a New Window" link and listening in a new browser tab, that way you can comment here while you're still listening.

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Four Daily Tasks: Focus Yourself, Defeat Overwhelm, and Enjoy Peak Productivity Using a Solution That’s Far Easier Than Time Management

If you've ever found yourself unfocused, unmotivated, unable to get "in the zone" ... you can't break free of procrastination, confusion, overwhelm... there's no time to get anything done... then you have TIME MANAGEMENT issues!

Look, you can either continue what you've been doing (and get the same results you've been getting), or drastically change everything in your life (which we both know won't last for longer than a couple of days) OR you can...

Admit you want to change
Decide what to change, and...
Make SMALL but LASTING improvements
to your everyday life...

To solve the problem, you might have heard advice like this:

  • Create a long to-do list (now you have 100+ items you'll never complete)
  • Say "no" to everything (now I'm bored within my own business)
  • Schedule all activities, including bathroom breaks and free time, into a calendar (but what if I fall behind?)
  • "Learn" about the 80/20 rule, Inbox Zero, Parkinson's Law (cute but how does that help me? And now I'm checking my email every 5 minutes to keep it at Inbox Zero)
  • Delegate, outsource, lifehack
  • Chunk down large tasks
  • Organize your to-do list into A-B-C-D, or "Urgent But Not Important" (now I've spent all week organizing my to-do list or to-do lists)
  • Just get started (gee, why didn't I think of that?)
  • Write everything down on a whiteboard or on hundreds of post-it notes (how will you keep it all organized?)

I believe that you ignore most problems until they become so bad that you NEED to make a change NOW... so you take too-drastic measures, and now the solution is worse than the problem.

The Brutal Truth...

Example: You're 10-15 pounds overweight. Unhappy but comfortable. Not disturbed enough to make any real change. But suddenly, your high school reunion is a month away, or you realize you somehow became 30 pounds overweight without noticing, or you can't fit into that pair of pants...

You vow to stop eating fast food forever, wake up at 5AM every morning and hit the gym for a one hour run every morning.

What happens? You do it for one day, maybe two, until you realize HOW miserable you are. HOW much of a pain it is to wake up so early. Can't you just sleep in this one time? You're so hungry for a Quarter Pounder now... why not just quit?

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Now, if your reunion was six months away, and you could REALISTICALLY lose the weight in time... you'd create a clear weight loss goal. Count your calories using an app to track your progress. Limit your portions, substitute one meal per day, swim or walk for a short time every day, get a partner to exercise with you and make yourself accountable to someone who ISN'T participating with you. That sounds to me like better planning.

7 Ways the "Regular" Approach Fails...

The same is true with your business. Most entrepreneurs that fail...

  1. they don't have a clear goal
  2. they don't have a good reason to reach that goal
  3. theydon't have a clear plan to make consistent progress
  4. they have no way to measure their progress towards that goal
  5. they undertake activities that aren't easy and fun (i.e. creating videos and outsource the boring activities like writing)
  6. they have no business partner (or team) to help
  7. they have no accountability partner to report back to (this is a DIFFERENT PERSON than the partner mentioned above)

The time management and productivity systems you've heard of have so many rules, and are so complicated, that the SOLUTION is less fun and more "work" than your old habits. Your old procrastinating ways. You'd rather be comfortable and slightly unhappy, than in unfamiliar territory trying to make some confusing time management system behave the way you want.

You know the type... set that timer and "work" 15 minutes, then take a 5 minute break, then "work" for 20 minutes, and break for 30 minutes... or something like that?

Or... list everything you have to do in a notebook in multiple columns and give yourself a "point" system.

Or... one of the worst, list 100 tasks and then pick the 10 that are the easiest to cross off your list today. Great, now you're just finishing the easy unimportant tasks every day.

The "Real" Easy Answer You're Looking For

Or, how about this? Follow a VERY SIMPLE system so that you don't have to throw your entire way of life out the window and make a few SMALL changes in your everyday lifestyle to point yourself in the right direction...

Here's what will help:

  • 4DT: Complete just four small tasks everyday (three 45-minute tasks and one 10-minute task) and nothing else
  • Calendar: Use Gmail instead of a desktop email program (it's the best solution for labeling, filtering, archiving, and searching for emails), and Google Calendar (to keep track of meetings, product launches, and other "milestone" activities)
  • Accountability: Create your four tasks in the morning (or the night before) and list these to someone who is not a part of your business, but wants you to succeed, like a friend or a spouse. Don't go into detail about what they are, but meet with them at the end of the day so you can explain that you finish each task, or, if you left some unfinished, what was your excuse?

I go into each of these three building blocks in more detail in my new book, "Four Daily Tasks" which you should check out right away. The fact is that this is all you need, and you SHOULDN'T take drastic measures throwing out all the usual rules.

The Most Important Tasks

When you limit yourself to four tasks per day (not 10 or 20) they'll be the most important tasks. Here's what I mean. Let's say this was your task list on Monday night:

  1. Send broadcast message to email list and to Facebook: 10 minutes (DONE!)
  2. Record video seven of new product: 45 minutes. (DONE!)
  3. Contact three new joint venture partners: 45 minutes. (DONE!)
  4. Setup Facebook ads: 45 minutes. (didn't do it, ran out of time)

Then this was Tuesday night:

  1. Send broadcast email and schedule one followup email: 10 minutes. (DONE!)
  2. Record new podcast episode: 45 minutes. (DONE!)
  3. Dictate five new articles: 45 minutes. (DONE!)
  4. Setup Facebook ads: 45 minutes. (didn't do it, ran out of time)

Do you see what happened? Two days in a row, I didn't setup those Facebook ads like I planned. Here's what will happen on Wednesday: I'll either schedule it AGAIN, and not finish it AGAIN, and have to report back to my accountability partner once AGAIN that I didn't finish this task.

Maybe you ran out of time because the other tasks ran longer and you need to either budget your time better, take on smaller tasks, or just get those darned Facebook ads out of the way first thing on Wednesday, to save yourself the embarrassment and disappointment of reporting that, once again, you didn't do it.

OR! You might even leave those Facebook ads OFF the list for Wednesday, because they weren't important in the first place.

Self-Calibration

The more you use the "Four Daily Tasks" system, the better you'll be focused because your easy task HAS to be done in 10 minutes, and your medium tasks HAVE to be done in 45 minutes.

You'll also find yourself completing more tasks in bulk. Instead of putting out twenty 5-minute fires here and there... like, check Facebook, respond to blog comments, check YouTube, check Twitter... you're doing all those 5-minute tasks back to back so there is no break time, no procrastinating, no switching gears, just finishing everything.

Over time you'll get a good idea of what tasks really do take 45 minutes. You'll have one day after another where you will get all four tasks done, get all four tasks done, get all four tasks done, then look back and notice how many accomplishments that added up to. As opposed to having a 20-item "marathon day" and then taking the rest of the month off.

speed

Because you built up this momentum, it's now hard to stop! Because you're moving in the direction you want, there's less overwhelm, less indecision, you'll get good at making snap decisions and you'll have renewed drive and focus like never before.

I need to stress that these must be four tasks in your BUSINESS, not in your personal or home life. They need to have DELIVERABLES, such as, write chapter 7 of book, and not "degrees of doneness" such as, "write 90% of book" or "edit web page." These need to be accomplishments that you can literally PROVE if you had to.

I've tried all the other "extreme" time management systems. They didn't last for me, and they didn't last for most people. I ended up spending my time on non-money-making tasks, I'd have trouble finishing tasks, trouble starting tasks, or accomplishing goals here and there but not actually PROGRESSING in the direction I wanted, if that makes sense.

Everything Changed When I Simplified It!

And if you find yourself completing four tasks every single weekday (or every day you choose to build your business), you've organized your life in Gmail and a Google Calendar, and you've created a private Team Site to share tasks with an accountability partner, there are a few more milestones you can use to inch yourself even closer to Peak Productivity:

  • Countdown Timer: use a program like Cool Timer to countdown the amount of time you have left to make sure you stay on task and finish on time
  • Unplug Days (for family): decide in advance which days of the week will be 100% dedicated to yourself or your family. This means no checking email, Facebook, or even cell phones
  • Hotseat Computer (with no TV next to it): speaking of taking breaks, LEAVE the computer, leave your office and possibly go outside between tasks. That way, when you return to your computer, you can sit down, knock out the next task for today, and then leave the computer again before you have time to distract yourself with email or social media
  • Camtasia Babysitter: if you're really trying to overcome a focus problem, use a tool like Camtasia Recorder to literally record yourself completing a task. You'd be surprised at how well this gets you in gear!
  • Clean Desk: don't spend too much time on this, but clear out all the papers, clutter, and notes on your desk and at least store them away in a drawer or file cabinet so you aren't distracted and can dedicate yourself to the task at hand
  • Cautious Outsourcing: hire someone to manage the parts of your business that you don't enjoy, or can't do, like customer support, traffic, copywriting, graphics, or email marketing
  • Self-Awareness (turn "needs" into "wants"): the bottom line is that you aren't going to make any lasting change on yourself unless you gain pleasure from it and you enjoy it, so don't "force" yourself to take any action and if you find yourself stressed, confused, or just not having fun, then find out why you're not getting closer to your goal and what you can do in order to look forward to the day and eagerly knock out the tasks you have in front of you

That's the simple Four Daily Tasks approach that took me from a lazy, bored, unproductive person into someone who makes a lot more money, puts in a lot less hours, and has a lot more fun building my business.

Which of these components will you use, or have you already used, in your everyday life to achieve your goals and get to where you want to be?

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013: Create and Sell Software on the Internet

If you've ever thought about creating and selling software in your niche but don't know a single line of code... or, if you've been wondering how to gain an advantage over your competitors (authors, speakers, coaches, and information marketer) then look no further to creating your own simple software.

"How to Create and Sell Software" FREE Report

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It's a lot easier, faster, and cheaper than you might think, and I want to tell you all about it in today's EXTENDED LENGTH edition of the Robert Plank Show. Topics covered:

  • The secrets of creating a "simpleware" 1-button solution to vaccinate your sales against your competition
  • Why you'll sell a lot more copies of your software product (hint: this works in any niche) compared to selling information (it's all about the live demo)
  • The four types of software ideas including: a better solution to an existing problem (webinar service that uses S3, Twilio transcription service), simplify an existing process (WordPress screen capture plugin), combine multiple solutions (WP Security plus, podcast creation app, Kindle/CreateSpace/Kunaki cover generator), add-on to your existing product (Setup a Fan Page fangate & artwork creator, WordPress desktop installer, content feed service)
  • How you too can create and sell your own software even if you can't code, no matter niche you're in... for example: real estate (mortgage calculator, listings tracker, geotargeted landing pages), weight loss (30 day meal plan, calorie counter, juicing log), self help (time management clock, mad libs productivity hypnosis)
  • How to create a software spec -- no matter what kind of software you're creating -- that forces you to make "tough" decisions early (in plain English), decide what platform (i.e. web-based membership site, WordPress plugin, Adobe Air, iPhone app), data structure, user stories, and limits your initial features (in a good way)
  • How to hire the right person to create your software including interview questions, the "whittling down" method, mini-projects, along with the exact "avatar" you'd want to hire in your business
  • How to launch your software product in a marketplace such as the Apple App Store Android Store, Clickbank, Download.com, etc.
  • And more!

Please listen and leave a comment below.

P.S. Any "unhelpful" comments about the length of the podcast, whether you do or don't like music in the podcast, whether you prefer PDF reports to podcasts, will be deleted. However, any positive OR NEGATIVE comments will be left here as long as they helpfully contribute to the conversation.

P.P.S. Once I get 10 comments on this post, I'll attach the PDF transcript for your personal reference.

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Overcome Self Sabotage: Become the Person You’ve Always Wanted To Be & Get Back to What Really Matters in Life

Have you at some point felt (even for a little while) like you were...

  • being pulled in different directions?
  • that there's just no point in continuing your online business?
  • that there's way too much noise, fog, and confusion, so you don't know what to do next?
  • that if you only had a better outlook about your daily life, things would be better?
  • taking SOME action (like buying a new product, or writing half a blog post) but as soon as you didn't "something" ... you slowed down?
  • losing all momentum after hitting just one simple roadblock such as what price to charge, what to name your product or what time of the day to mail?
  • making too many mistakes to continue on this course?

You're in luck, because if you've ever felt like you were in any one of these situations, if you've given up all hope and you needed a little bit of a boost, I think this will help you.

The reason why most of us internet marketers fail, and keep having to get back on course, is this thing called self-sabotage. If you found it easy to make $500 per month online, but $1000 seems like a lot of work, that's self-sabotage and you don't even know it. If you get more uncomfortable the more money you make, that's self-sabotage!

To fix it, I'm not going to give you some cheesy motivational quotes like...

"I haven't failed.
I've just found 10,000 ways to make a light bulb that don't work."
-- Thomas Edison

Or tell you silly story after story about how most things were discovered accidentally... (microwave ovens, velcro, corn flakes, penicillin, all on accident).

I'm also not going to blame you or try to tell you it's all your fault and you "should just snap out of it" because that's not the advice you need to get you to where you need to go. What will get you past it? Breaking down the problem so you can identify what "type" of self-sabotage you are experiencing and fix it.

Chances are you experience more than one of these types, but for now let's fix JUST ONE! It's not your fault. You just need to discover which of your sabotaging activities need a little ADJUSTING.

Self-Sabotage Explained

Here's the thing. Your ancestors were trained to live life carefully. Think about it. If a caveman 100,000 years ago had a fear of heights, he probably stayed away from cliffs and lived to procreate.

snake

Fear of snakes, fear of dogs, wolves, bears, fear of enclosed spaces, fear of the dark... all PROTECTION mechanisms. Back in Neanderthal Times, if you found a tribe, made friends, blended in, and didn't cause too much trouble, you were far safer than trying to survive on your own.

If things in life weren't quite right, it was "better" to try to adjust to a life of unhappiness, rather than changing your situation... that might get you killed.

Fast forward to the present day where over 99% of the population made up of clock-punching, cubicle-dwelling zombies, which is a "safe" place to be, until you're trying to make a living online, and then it's time to fight those survival instincts and take a little bit of a risk.

It's easier to focus on negative things as a way of NOT taking action and playing it safe, but with these new rules, you're trying to solve your existing problems and in turn you're CAUSING new problems. You're trying to motivate yourself, start a business, make new contacts, create products, and build a list... all which goes AGAINST your "playing it safe" instincts!

Here are the four forms of self-sabotage that keep you poor. Remember, these aren't just four scenarios I made up... I've compiled the responses from surveys I've run over the past several years and from other surveys and I've grouped them together into parts that make sense...

  • Type #1: Priorities (procrastination, reacting, delusions)
  • Type #2: Habits (drama, slippery slope thinking, debbie downer attitude, cognitive dissonance)
  • Type #3: Emotions (stress, overwhelm, boredom)
  • Type #4: Meaning (victim thinking, embarrassment, living vicariously)

You'll understand this setup in a minute. Basically, your priorities and your systems are what LEAD you into self-sabotage, your habits cause you to REPEAT that self-sabotage, your negative emotions are the BI-PRODUCT of this sabotage, and the meaning is what you use to JUSTIFY your behavior over and over again.

Change just one of these factors... you change your thinking and your actions. Identify which of these is your WORST problem and now you're moving towards a positive change.

Priorities

Delusion: You have skewed views of the world, end goals, and you're clinging to unrealistic expectations and lies. You either exaggerate or downplay problems with your business, money, self, relationships, or your health.

Procrastination: You let "little everyday tasks" get in the way of what really matters. Maybe you said, I can't do "this" until I have "that" and "that." You waited until the last minute (or even worse, too late) to start, to make any decision, and you didn't think long term.

Reacting: You act impulsively. One crisis starts up and you quickly change your entire business, without thinking about the real consequences.

Habits

Cognitive Dissonance: Have you ever thought one thing, but said another? This is called lying, acting, and uncertainty. If you've started on a path that you now regret, and you want to change but can't, you might have thought it was easier to "pretend" or continue doing what you're doing... until you've decided... I've had enough, I'm not doing, thinking, or saying what I want to do and say!

Debbie Downer: Misery loves company! If your current life situation sucks, it is easier to do the right thing and correct it? Or... is it more tempting to do the "lazy" thing and focus on everything negative? To tear others down and pull them down to YOUR level, instead of helping?

downer

To criticize, judge, and even become jealous of everything "good" in the world. In a way, you're training yourself to become "happy" when everyone (including you) is angry and sad!

Drama: You're addicted to the "struggle" and feel the need to be in constant chaos in order to be alive, awake, and have something to do. Either you're the person who starts up drama, or instigate it from others, this is your form of sabotage!

Your need to create drama leads to you going down one "slippery slope" after another. If one little thing doesn't go your way, then everything is in shambles. Let's say you were on a very careful diet, and on top of that you woke up early and made sure to visit the gym one hour every day. But wait! One day, you simply don't have time to go to the gym. Now, what's the point of anything? You cancel your gym membership, eat a gallon of ice cream and throw away your alarm clock.

Emotions

Stress: You worry too much, and in fact, you've created problems out of events that haven't happened yet. You overestimated the risk of something simple like sending an email, or making a forum or blog post. Did you waste an entire week "mulling over" a purchase or waste a month "thinking about" taking that trip? Even after you made that decision, you kept obsessing over it... not just wasting your own time but getting yourself worked up in the process.

Overwhelm: Isn't it possible that you've let stress get in your way (under-confidence), but in yet other situations, the LACK of stress (over-confidence) has hurt you? You started too many projects, didn't keep deadlines, had no consistent routine, and you might have let others distract you from your target goal. Which THEN led to stress, procrastination, and bad habits in the future.

Boredom: Also tying back in with cognitive dissonance AND building on procrastination, let's say you started a project 6 months ago and you weren't able to finish what you started. All that time wasted! Plus, it's easier for you to give up on your next project. And the next, and the next! Then it becomes easier to give up, lose focus, and get distracted by other bright shiny objects.

Meaning

Victim Thinking: Here's a weird one. You were taught even as a little kid to be selfless and put others before you, right? But what if took it to the extreme and put EVERYONE before you, even when it hurt you and your business? You always put yourself last, which conveniently meant you didn't have to take any action for yourself. Think about it... it's "easier" to spend all day helping others for free, or being a busybody on a public forum, than taking of your OWN action, right? That's scary!

Unfortunately, that's not sustainable. You've always put yourself last so NOW it feels like you're always last, everyone is better than you, you've given yourself an inferiority complex.

Embarrassment: You didn't ask for help along the way. You'd "heard" of that before. How hard could it be? You didn't assert yourself, you didn't admit you needed help, and you didn't assert your needs and desires!

Living Vicariously: This is dangerous! Isn't it true that you can watch a TV show or a movie, or even hear about stories from a friend, and feel almost as if you've experienced those things? It's dangerous because it allows others to live your life for you. You don't have to take risks, you don't have to take action, just hear stories and your thirst is quenched, right?

Until... you start comparing yourself to others. You think, that person just turned 21 years of age. What was I doing when I was 21? They're finishing college, what was I doing then? They just hit the 100k per year mark, they just had their first kid, where was I at that point?

I know I promised no cheesy quotes, but this one applies perfectly:

"Don't compare yourself to anyone in this world.
If you do so, you are insulting yourself."
-- Bill Gates

Here is self-sabotage explained in a table:

INTERNAL EXTERNAL SOCIAL
PRIORITIES Delusion Procrastination Reacting
HABITS Cognitive Dissonance Debbie Downer Drama
EMOTIONS Stress Overwhelm Boredom
MEANING Victim Thinking Embarrassment Living Vicariously

Laying it out on this table helps ME just as much as it helps YOU. Why? Because when it comes to self-improvement, there is no such thing as "permanently" fixing any of your problems. It's far too easy to regress back into old habits and forget what tools you used to use to make you into a successful person. You'd be surprised at how many successful people, including me, including Lance, still need to listen to tapes or still need to talk to people when we're having a down day or a down week.

How to Overcome Your Problems!

The first thing you need to do is realize where you need the most help. If you try to go out and "stop self-sabotage" ... you aren't going to get anywhere. It's like fighting the "war on drugs" ... impossible on its own but it is possible to attack one person or attack one area.

Let's say you take one look at that table and you think, my problem is that I'm being a Debbie Downer. That's a habit that affects others so how about, just for today only, I make it a point to not say anything negative? Or if you're constantly overwhelmed, you need to realize why that is and change the actions that lead to that point, such as over-commitment.

If you need to solve one of your bad habits:

  1. Take a vacation. Take weekends off, go somewhere out of the house, out of town, outside your usual environment, to clear your head
  2. Attend an event or a seminar. This also gets you out of your usual space, allows you to think and see things differently, and get you around better role models
  3. Replace new habits with the ones you're deleting
  4. Fix just one thing in your life for now, don't try to drastically change everything, because that won't stick!

To fix your priorities:

  1. Get a better support system. Trusted people like your friends, family, mentor and mastermind
  2. Get out more. Find a better mentor if your current one isn't suiting you, listen to self-improvement or training audios every now and then, and buy an hour of coaching if you are stuck and need help
  3. Break your problems apart into manageable pieces
  4. Make decisions quickly but change decisions slowly

To take better care of your emotions:

  1. Limit the amount of "toxic thoughts" you have including being jealous of people or "trash talking" others
  2. Leave your comfort zone whenever you want to make a real change and reach the next milestone in your business and your life
  3. Remove anything in your life that you feel is dragging you down or holding you back
  4. Push yourself to get outside your "money zone" ... the point where you earn more money than you normally would and your subconscious tries to put the brakes on your effort and your income

To change the meaning of your life:

  1. Find a great Reason-Why. I've had plenty of mentors who went from being lazy, to taking real action once they finally had a great reason to build a real business and take life seriously. Events like divorce, children, financial hardship, age... sprung these people into action. When it hurts enough, you'll make a change!
  2. Consider the bigger picture, pick your battles and think about the point of view of others
  3. Combine pleasurable and non-pleasurable activities (I like do the dishes while playing music)
  4. Clean out the clutter

I hope that helps you to get out of your own way and get everything you've ever wanted.

Where are you experiencing self-sabotage with yourself and with your own business? You don't have to be too specific if you don't want to, but this is your chance to complain... as long as you tell me what you're going to do to fix it! Please comment below.

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Traffic Secrets: How to Get All The Subscribers and Sales You’ll Ever Need Using Facebook Advertising and Search Engine Optimization

Can I tell you why you're not a multi-multi-millionaire yet? Why you can't buy that 2nd home or yacht with one single payment? Why your internet business hasn't taken off? Why you haven't retired to the beach yet?

It's the lack of TRAFFIC!

This is the reason why SEO services, backlink services, courses on paid ad networks sell so well. Everyone knows the internet is literally flooded with traffic from all sides. The only problem is tapping into that traffic.

If you only had a million visitors to your site every single day, and you sold a $7 report that only converted at 1%... that's $70K a day or $25 million per year.

This is where most "internet marketers" start when they first come online. They don't want to create a real brand, setup a followup sequence, a blog or articles. "That all sounds like work, I just want to exploit the loophole!"

You thought, I'll be an anonymous traffic broker.

I'll find an underused site with lots of traffic and build a list. I'll decide I want to teach people how to start an internet business and make money online, even though I haven't done it. I'll look up the 10 best ways to make money online.

I'll give away a free report detailing a few of the ways, and ask for a name and email address in exchange for that report...

I'll find an affiliate program for each step of the process (web hosting affiliate link, payment processor affiliate link, affiliate link for required software and reports) and put together a 30-day email followup sequence "reporting" or "reviewing" each and every one. I'll create a squeeze page (forced opt-in page) sending all this massive traffic to it, some of it will convert, and I'll become a multi-millionaire.

Once that's done, I'll decide "weight loss" is also a pretty desperate market. I'll look up the top 10 weight loss methods or products, get affiliate links, assemble a follow-up sequence, send banner ad traffic. Next, how about dating? Top 10, affiliate links, follow-ups, create ads on sites like PlentyOfFish, wait for the money to roll in.

A Few Problems Here...

First, I've known REAL "traffic brokers", basically affiliates on steroids, who game the pay-per-click networks who try to buy out all the Facebook traffic or stay at the #1 paid spot on Google. Guess what? They have to remain on TOP of any and all search engine news, change and tweak their ads daily, and sometimes spend five to six figures per day just to outbid and outspend any competition. If that sounds to you like a combination of day trading and gambling, you're right! And there's no way you'd keep up. Any loophole or arbitrage you discover, running an ad on this ad network into that affiliate product, is going to change on you and probably close up quickly.

Second, when you try to create a business like that, you're forgetting that at least 100 other people have had that exact same "genius" idea as you just within the last 60 minutes. Try to rank in the top 1000 for dating, gambling, weight loss, or making money. Good luck! This alone will tell you that you'll have to go for something less mass-market, more long-tail (i.e. "fat loss for high school reunion"), and more unique so you can carve out your own little niche in the process.

Third, if I do find you through the masses of traffic and land on your site, maybe even signup to your email list, why should I buy from you instead of your thousands of competitors? Even if I like YOU and trust YOU personally, why should I buy your PRODUCT instead of all the other ones?

As much as your insecurities are holding you back (sorry if that's a little harsh) the first thing you need in place is a REAL product (membership site holding a fixed-term training course is the best), a real brand, and your own name selling that membership site on a sales letter. THEN create an opt-in page giving away a free gift (a free audio with a transcript as a report is great, a free software product is better), and use your e-mail follow-up sequence to sell them into the course.

When you create your own membership-based course, you now differentiate yourself from everyone else. You can explain why exercise doesn't work, diets don't work, pills don't work, and how your personal 30-day diet plan is better than that.

If your personal "thing" is how to play guitar, how to learn a new language, how to save your relationship, conquer panic attacks, even better. Less competition. I sell WordPress plugins myself and teach "technology" such as how to setup membership sites, run webinars, record videos, and more.

If you make your niche something you already enjoy doing, then it's easy to add your personality into it, and you're no longer "that person" who randomly decided to teach dating one day.

Now that we've got that out of the way, let's get traffic to your website... here's what you might have tried...

Option #1: Mass Traffic (Don't Do It!)

The most dangerous question you could ask about your business, "Who wouldn't want it?" You've decided to create a weight loss product because... almost 100% of the population wants to lose weight. The only problem? You're not unique. You don't have your own hooks, your own spin OR your own personality in the game and you're just like everyone else.

You want to sell an internet marketing product and your attitude is, "My target market is anyone with money, or anyone who wants money." That's a big problem.

Instead, if your niche was Facebook traffic... you're targeting people who (probably) have an established online business, and are already convinced that they need to use Facebook for traffic. Smaller crowd, but you can actually have a message, and they'll actually buy from you!

Plus: narrow yourself one step further into a sub-niche and create your own unique system that's better than the alternatives, that no one can copy. And even if people copy you, absorb their updates and move on.

Option #2: Targeted Facebook Traffic
(Great Once You Get it Optimized)

We said that mass traffic won't get you anywhere, so we need to create TARGETED Facebook traffic. Paid traffic is a great way to get 1000 or more eyeballs onto your optin page or sales letter in a hurry. The "old" way to advertise pay per click was on search engines like Google.

You can advertise for a keyphrase such as "stomach fat loss" or "wordpress backup plugin." You adjust your bid to control how expensive your ads cost, and how high you rank, and you can narrow down based on geographic location, but that's about it!

Facebook is a completely different story. Not better or worse, just different. The problem with advertising on Facebook is that not everyone is in a buying mood – they're probably in a socializing, sharing, surfing mood.

The good things about Facebook: first of all, the average Facebook user is online at least once per day. With search engine advertising, you basically have one shot to get someone to your website. With Facebook ads, your prospects aren't going anywhere. You can bid a little less than the average person, so your ad only appears once per day for 30 days, and THEN someone might click and you get your sale.

The way most people advertise on Facebook (the wrong way): they target a keyword. They target anyone who's entered "fat loss" as one of their interests, or "wordpress" as one of their interests. Chea traffic, lots of traffic, but it's nonresponsive and doesn't convert.

The secret to targeted Facebook advertising: target celebrities and competitors in your niche that already have a huge following.

Hobby Niche vs. A Real Businesses

You know those courses that promise 100,000 fans overnight? I'll tell you how to do it:

  • Create a Facebook fan page called "Fans of Eminem" and create an ad targeting anyone who has listed Eminem as an interest on their profile, or has liked the official "Eminem" page (he has 66 million fans already)
  • Create a Facebook fan page called "Fans of The Simpsons" and create an ad targeting anyone who has "The Simpsons" listed in their profile (11 million), "The Simpsons" official fan page (88 million) and "The Simpsons" franchise page (60 million)
  • Create a Facebook fan page called "Fans of Gun Rights" and create an ad targeting people who have liked the "National Rifle Association" fan page (4 million), The Second Amendment (2 millon), Glock (1.7 million), AK-47, M1911, MP5, AR15, Uzi, and now you're marketing to millions of gun nuts
  • Create a Facebook fan page called "Fans of Weight Loss" and run an ad targeting Jillian Michaels (3.8 million fans), Weight Watchers (3.6 million fans), The Biggest Loser (2.6 million fans), Jenny Craig (1 million fans), Bob Harper (1 million fans), Suzanne Somers, any other weight loss system or weight loss celebrity you can think of
  • Create a Facebook fan page called "Fans of Jimi Hendrix" and run an ad targeting not just Jimi Hendrix, but The Rolling Stones, Led Zeppelin, The Doors, Gibson Guitar, Martin Guitars

Limit your ad to only show to people who have NOT liked your fan page (that way you stop advertising to that person once they've "liked" your fan page), only advertise to people age 20 and up, and limit your country targeting to the United States, Canada, United Kingdom, Australia, and New Zealand.

I guarantee that if you advertise your fan page to 20 million plus people who have already liked a similar fan page, you can easily get lots and lost of likes to that fan page. There are other things I don't have time to get into where you basically "split test" your demographics and ad copy to narrow down your cheapest traffic, and then advertise to friends of people who have already liked your fan page, but let's get back to the point...

If you build up that fan page of fans of a sports team, or weight loss, or fans of a musician, what do you sell them? The answer is usually affiliate links and Amazon links. You'll make "some" money, but you've just built a HUGE list that you can't monetize.

What will actually improve your business?

Create a fan page about your company or your "flagship" product. Then target your competitors in ads. For example, I sell a WordPress plugin in the internet marketing space. I target other WordPress themes and plugins like OptimizePress, ThemeForest, WooThemes, Sucuri, WP Engine, and so on.

I'm only advertising to a few THOUSAND people now, so my fan page base grows slower, but they're people who will actually buy my product... get it? And once they've "liked" the fan page, they've in a way subscribed to my list, but it's a 1-click subscribe on Facebook instead of over email.

The next time I have something to say to those people, I can post it right on the fan page instead of paying for every single click.

You should definitely have a "flagship" fan page, and if you have a hobby fan page that works alongside that (fans of guitars, fans of organic gardening) then you should use both.

Option #3: Free Traffic (Slow and Steady)

And finally, many people discount free traffic like SEO, article marketing and social media as being too much work or too slow for their purposes, but you need to have at least "some" free traffic.

The answer to free traffic is basically: create a lot of content that people want.

Here's what I mean:

  1. Write 10 articles and schedule them to your blog as blog posts, one per month
  2. Install a social media plugin for your WordPress blog (I use Jetpack's Social Sharing) and retweet it, Facebook it, Google+ it, promote that Facebook post for $7, and repost every blog post to your fan page every time you create a new piece of content
  3. Pay an article rewriter on Fiverr or oDesk to take your 10 article, deconstruct them, and rewrite them so you have unique articles to post onto article sites like EzineArticles
  4. Take the three best posts from your blog and compile them into a single PDF (using Google Drive you can just create a new document, paste in your articles, then save to PDF... no software required!) Signup to an email autoresponder service like Aweber and place the download link to this free PDF report behind a forced optin page – with a link to your blog or sales letter at the bottom
  5. Think of 10 easy things you can explain about your niche in video, with a call to action pointing back to your website URL. If you HAVE to explain these things using a live-action iPhone camera, fine. If you can explain it on your computer screen using screen capture software like Camtasia (paid) or Screencast-O-Matic (free), even better. Record these ten 3-to-5-minute tutorial videos and post them to YouTube
  6. Like and share those YouTube videos, then post them back on your blog as additional content, like and share those blog posts as well
  7. Send whatever email subscriber list you've built, and whatever Facebook following you have, back to every single blog entry you've posted (sometimes with multiple followups) to encourage comments... which equals even more comments for you
  8. Take those 10 best things you've ever said (at this point from your articles, blog posts, and videos) and organize those into ten 20-minute audio podcasts. Install a podcasting plugin, post the podcast episodes, and submit your blog's feed to iTunes for even more backlinks
  9. Get your podcast episodes transcribed on oDesk into PDFs for additional blog comments and ethical bribes for your forced opt-in pages
  10. Contact 10 other marketers in your niche and use a tool like TimeTrade.com to schedule a time to meet on Skype, record those 20-minute interviews on Skype and post them to your podcast or blog
  11. Take the best content from your blog, format it into a Word document, get a cover made on Fiverr and upload to CreateSpace to create a print book. Also upload that Word document to Kindle to create a digital book hosted on Amazon, and run a free "KDP Select" promotion to give away free copies and drive up sales
  12. Find a few good discussion boards in your niche by searching "(your niche name) forum" and only register for the ones where you see posters who have signature links going back to their websites. Register, create your signature link and then respond to 10 forum threads per day contributing to the discussion and solving peoples' problems, without drawing attention to your signature link
  13. Login to your cPanel and checkout your Awstats "search keyphrases", then search those keyphrases in Google to find out your top-ranked keywords, and create more content along those lines
  14. Find other blogs in your niche that are hurting for content, and offer to write guest blog posts for them, and deliver this 100% unique content with a link back to your blog, or even better, your product with that blog owner registered as an affiliate
  15. Register your sites with a retargeting service such as AdRoll so your ads can follow your visitors around the internet until they buy

There are lots of free traffic sources that are hit-or-miss such as traffic exchanges, classified ads, press releases, social bookmarking sites, blog networks like WordPress.com, that I won't get into.

I know that seems like a lot, but if you just choose one of the 15 free traffic methods to apply every day, that will add up to a LOT of free traffic in the long-term.

Basically:

  • You need traffic (a lot of it)
  • You need to see where your traffic comes from
  • You need to pay for TARGETED traffic and tweak your campaigns every couple of weeks
  • You need to create lots of content that solves the problems of the prospects that eventually come to your website and buy
  • You need to have something for sale, using your OWN personality, and have your own optin pages and followup sequence in page to build a list and keep in contact with your customers until they buy
  • Affiliate marketing is fine as long as you have your own product(s), and your own BASE SYSTEM in place to solve peoples' problems

That's the real way to market and make money online. Instead of being a full-blown "internet marketer" you are a business owner who happens to market on the internet. I hope that makes sense, I hope that course-corrected your business and I know that if you apply even a fraction of what I've shown you today, you'll have all the traffic you'll ever need to convert your prospects into subscribers and buyers.

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012: Setup an Affiliate Program with Clickbank, Rapid Action Profits, WarriorPlus, and JVZoo

If you like massive viral traffic, building a huge following that you can't turn off or slow down even if you wanted to, multiply your sales and build your list faster than you ever thought possible, then you need to check out the easy steps involved with setting up an affiliate program in today's podcast.

"How to Setup an Affiliate Program" FREE Report

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Topics include...

  • The easiest way to get your affiliate program without a monthly or yearly fee
  • How to give away 100% of your product sales and still make money
  • How to sell your products on multiple storefronts
  • Making your affiliate go viral in just a few words
  • How to take your business to the next level and change it forever using a secret strategy almost no one else uses

Check out the button below to listen to the podcast now, and you know the deal... if you can leave at least 10 comments under this blog post, I'll also post the transcript! Leave 50 comments and the comments will be closed, so hurry up and add your two cents below right away!

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What’s the Upsell? It’s the Next Logical Step!

Early on in my internet marketing career I realized that I needed to build a list -- and I quickly realized that my best way to build that list was to launch low ticket products.

Years later, when Lance and I began selling high ticket training courses on a regular basis ($997) the list stagnated for a few months. Our business stopped growing. We had to make it a point to go back and create those low ticket products in order to keep building that list of buyers...

People would buy that $7, $27, $47 WordPress plugin -- many of them would buy the another $7, $27, $47 plugin every month after that -- and then a small portion of those new people would buy our high ticket $997 training courses (usually broken into a payment plan of $97 a month or so).

Trust me, life is so much easier when you've built up a list of even a few thousand buyers! Every time you need comments on a blog post, webinar attendees, or some good old fashioned sales, all you have to do is ask and then click the "Send" button!

But Just Like Everything Else, I See Everyone Overcomplicating This...

For example:

  • The number one thing to remember is that THEY ARE JOINING YOUR BUYER'S LIST! That means even if you don't have an upsell ready for them, it's not the end of the world -- you'll be sending them followup emails in the future. If they want to buy something, they'll buy.
  • Beware of "upsell hell" -- this is where people load 5 or more upsells, downsells, cross-sells... you just bought something from me for $7, how about something for $27? No? What about $97? How about this $37 product? This $27/month membership with a $1 trial? The next thing you know, I've loaded so many things into the cart, I don't even know what I bought...
  • ONE upsell is fine. It doesn't have to be a one time offer. In fact, I've had great success offering an uspell just before the download, and even if they say no, take them to the download page, and then present that same exact upsell right under the download link, and I'll make extra sales there.

Here's what I've found is the best upsell to deliver to your buyers: a product that's in the same "class" (i.e. another plugin, or another report) at the exact same price point (i.e. $47 frontend product and $47 upsell) that directly complements the original product (it's the next logical step).

For example: someone buys Paper Template for $47, the upsell is Backup Creator for $47 -- another plugin, same price point, and after someone gets a website (sales letter) setup, they'll want to back it up or possibly clone it.

You sell a $97 video course on how to get traffic, make your upsell SEPARATE a $97 course on how to get that traffic to convert. You sell a $27 report on how to make quick money setting up website for local offline businesses, make your upsell a $27 report on how to get local traffic from Google+, LinkedIn, Facebook, and Yelp!

My mentor Armand Morin calls this selling them "the next logical step" -- a saying he borrowed from NASA.

Here's where I want to help you. For the past year or so, as Lance and I have been selling these low ticket products on lots of different storefronts, we keep getting the same questions like...

"What's The Upsell? What's The OTO?"

Basically, what are you going to sell me once I buy from you?

I'm reluctant to answer for a couple of reasons: I don't want to confuse the offer, I might change that upsell... and I didn't answer until I noticed a disturbing trend in how everyone else is selling information products!

Someone is teaching this and it sucks. It hurts your conversions as a seller, and it's an annoying process as a buyer.

Whoever it is, is teaching people to basically sell the same information product as 3 separate products -- good, better, best...

This means: I see a course promising me how to create and sell a bestselling book on Amazon for $7. I buy it -- but it turns out to be a 60 minute or so video product of someone going through a mindmap.

That's it. 100% theory. They "tell" me how to outline a book, how to choose a niche and a title, they talk about writing the content, but they don't do any of it in front of me. I have to buy the "better" package for $27 to actually see the person create a book in front of me.

And then to get the REAL answers, to get all the nooks and crannies answered so I don't get stuck anywhere, I have to buy the $47 or $97 "best" package which usually includes a 3 hour video "Q&A recording" where people sent in questions here and there, and the person answered the most random (but specific issues) and somewhere between the mindmap videos, the implementation videos, and the Q&A, I actually have what I need.

I basically call these "crippled front-end offers." It's a TERRIBLE way to teach and to learn. I buy a webinar course for $7, it gives me the basic "what-to" outline but no "how-to." I have to buy the $47 upsell to see it done, and then I have to buy the $97 Q&A to get all the parts they skipped over.

Why Not Just Charge Me $97?

Here's a better solution: if you're going to sell me a course about offline local businesses, plan to set one up as part of the course.

Decide where people are when they start (usually: no money, no website, no templates) and where they should end (one paying client, website setup for them, they've been paid, and they might even have some recurring passive income setup).

Break it up into exactly four "how-to" modules. Let's say you setup your course like this:

  • Module 1: How to Find Your First Set of Offline Prospects
  • Module 2: How to Sell Your Offline Prospects into Clients
  • Module 3: How to Setup Your Client's Website
  • Module 4: How to Earn Passive Recurring Income from a Maintenance Package

Plan each module as a 60-90 minute video where you switch from a PowerPoint to a screen capture format, and structure it as WWHW: Why, What, How-To, What-If. For module one...

  • Why (10 minutes): why we're doing this module in the first place
  • What (10-20 minutes): what we're going to do, the exact steps before we do them
  • How-To (30-60 minutes): you actually performing the steps, like identifying which businesses you'll approach and maybe even contacting a few of them
  • What-If (10 minutes): a recap of what you just created, a checklist so they can repeat your process, and a simple assignment so they can get started on it

The EXACT lengths don't matter so much as keeping in mind that the how-to is the BULK of your module. The other pieces are just there to prepare them for the how-to component, and to recap what you showed them so it's all easy to follow.

Once the course is finished, if you are really concerned about an upsell, then your NEXT course should also be priced at $97 and it should cover the Next Logical Step

What If They Don't Buy At $97?

Here's the reason I "think" people try selling you these courses... they're afraid of selling at 100 bucks. I have a couple of solutions for you...

Step #1: Get Over It! Your competitors are outselling you at way higher price points than 100 dollars. How? They actually run real businesses. They consistently pay for traffic, they have social proof, they have well-written sales letters, videos and webinars, they have an email followup sequence. Move your prices from $10 to $100+ and you'll get slightly less buyers, but more total money overall, especially if you actually market your product -- what a concept!

Step #2: Walk the Price Up. You don't HAVE to initially launch your product at $97. What about $47? Create a quick sales letter listing out the four modules of your course. Spend a week or so getting your list ready for it. Bring on some affiliates and joint venture partners.

Launch your product on a free 1-hour pitch webinar where you demonstrate value, solve a simple problem and then introduce your upcoming 4-week, 4-module LIVE class for $47 where you'll show everyone how to setup these website for offline businesses.

Throw in a few HTML templates or WordPress themes and plugins as bonuses, your introductory letters and sales scripts telling people what to say when they approach these businesses, and make it a point that you personally will be landing an offline client during the course and making $2,000 from one transaction. 47 bucks is a no brainer at that point.

After the live course is done, close it up and re-open it a few weeks later for the full $97. Collect results and testimonials in the meantime and make a couple extra passes at your sales letter.

Step #3: Enhance the Offer. After you've finished your course, you can make a couple of additions to your web page templates, get the recordings of your live classes transcribed into reports with screenshots.

If you've added an assignment to the end of each module, you now have lots of case studies of people who followed along with you. You can organize the modules into an easy to follow dashboard. Now instead of waiting 4 weeks for you to deliver the course (as you did live), people get it all at once and can go at their own pace... even land their own offline client TODAY if they're fast!

It doesn't have to be any more complicated than that. As usual, if you deliver a COMPLETE course that worked for you, that has real results and your own live case studies -- and there's just ONE thing to buy and it's all in one place, you'll stand out from the crowd.

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011: Create Physical Information Products with Kunaki, CreateSpace, Kinkos & Lulu

Discover how to branch out into the real world and sell your information products as physical, high-ticket items!

"How to Create Physical Infoproducts" FREE Report

Topics covered:

  • How to publish short reports on the fly with Kinkos.com
  • How to upload a simple Word document to Amazon CreateSpace to become a published author
  • How to print workbooks and manuals on demand using Lulu
  • Instantly sell physical audio CDs or video DVDs using Kunaki and a few ultra low cost tools
  • And more!

You know how this works... get 10 comments on this post and you'll get the transcript in return.

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010: Setup a WordPress Blog, Write Content, and Become an Instant Celebrity

The latest podcast is below and it's all about setting up your blog and using it to build up your authority and social proof...

"How to Setup a WordPress Blog" FREE Report

Topics covered:

  • The real reason to setup a blog (it's not what you think!)
  • Why it's so important for you to register "yourname.com" and what to do if it's taken
  • How to install WordPress
  • The 60-second theme rule that's saved me tons of time designing my WP blog
  • The top 10 plugins to use
  • The 10 comment rule
  • And more!

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009: Setup Your Own Podcast and Get Your Radio Show Published on iTunes

I have a quick question. What if you could pick up a telephone and in just a few minutes broadcast your message to thousands of people or more? What if you could partner with Apple iTunes and publish your very own Internet radio show or podcast 100 percent for free?

"How to Setup Your Own Podcast" FREE Report

Pay close attention right now to discover how to create your own podcast and make more money in the process. Close down all windows and turn your speakers up for today's exciting installment of the Robert Plank Show.

Topics covered:

  • Why you need to be everywhere and how you can get everywhere on the internet (mostly for free)
  • Why trying to get rich selling $7 e-books is a surefire recipe for failure (and what to do instead)
  • The exact strategy of using "iTunes SEO" to multiply your traffic
  • How to sell without selling on a podcast
  • ID3 tags, PowerPress, iTunes, LibSyn, WordPress
  • How using Facebook plus a one-time $10 purchase keep your podcasting traffic growing steadily

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Six Life Lessons from an Ex Computer Programmer Internet Marketing Geek

As this year is winding down and another one is about to start up, everyone I know and see (including me) is wondering: what worked this year? I'll give you a hint: the same things that always worked like building a list, optimizing paid traffic, buildling relationships and following up with your subscribers, training those subscribers, being in-tune with what your market wants and presenting your irresistible offer in a new and exciting way that gives them what they want and sneaks in what they need!

That's why I want to share what I think are the six most valuable lessons (in both your marketing and your mindset) that have stuck with me over the years that I think will carry you into the next 12 months and then some:

Life Lesson #1: Strategies vs. Tactics. You need to know the difference between strategies (things that always work) and tactics (little tricks you have in your back pocket to use every now and then). How many times have you heard of a business that relied on one single website, or one single Google loophole, and then one day, poof, it was gone? How many times have you seen a marketer get desperate and discount the price of a product just to pay the bills? And then they were lost on how to pay the bills next month!

Life Lesson #2: Decisions. Every decision you make either changes your actions or changes your mindset. Getting angry, becoming a victim, "bitching and moaning" are natural ways you're trying to change your mindset but unfortunately that will lead you down the path of more destructive actions. Instead, turn should-to's into have-to's into want-to's.

Life Lesson #3: Self-Awareness. You really don't work as "hard" or as "fast" as you think you do, and you need downtime. You're not an employee in your own business. It's not about running out the clock the same way it is when someone else is paying you for your time. Alcoholics Anonymous has the term, "Progress not perfection." If you want to get paid as little as an hourly employee then act like one, but if you want to be a productive business owner who works smart (not hard) and leverages their time, then do what other successful people do.

Life Lesson #4: Pick Your Battles. You need the ability to fall on my own sword (a little bit). Apologize when it's necessary and move on when it means you're making progress instead of being weak and surrendering. Bite your tongue and let the other person win if it means more money or more happiness.

Life Lesson #5: Hope for the Best and Plan for the Worst. You really need to AUTOMATICALLY backup everything (your desktop and your website), in multiple locations and in multiple ways. So many things aren't valuable, or aren't important, until they're gone, and now you'd pay $10,000 for that one missing file that you could have saved by spending 2 minutes clicking a button. You'll get old someday. You'll die someday. Others around you will die someday. Don't get bogged down by that thought, use it as a tool to focus and get where you need to go.

Life Lesson #6: Life is too Short, So You Need to Be Everywhere. You're probably thinking too small. You need 100+ articles on the internet. You need a blog, a podcast, a Kindle and CreateSpace book, a product for sale, a Facebook account, a fanpage, a Twitter account, a forum username on at least a few popular discussion boards in your niche. You need an email newsletter, multiple optin pages, and all these things need to lead right back to YOU.

Thanks again for being such a loyal reader of my blog. Please comment below and sure, in one sentence or so, share was what your biggest insight of 2012?

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Happy Holidays 2012 from Robert Plank (Free Kindle Books for You)

Happy Holidays, Merry Christmas, Kwanzaa and New Year... today I want to give you three of my bestselling Amazon books 100% for free. Here they are:

I recommend you Ctrl+click to open each of those links in a new window, then the page "should" say purchase price for today only is $0.00, click the button and add them to your account, even if you don't have time to read them yet.

You can read these books whether you have an actual Kindle reading device, an iPhone or iPad (just install the app), or read it directly through your web browser.

Please claim your three books, post a comment below letting me know you've done it, give each book a quick read and leave me a quick review on Amazon. Thanks again!

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008: Get into the Entrepreneur Mindset and Become Productive Anytime You Want

Topics covered:

  • Inner & outer game
  • Problem with most self-help, personal development, and mindset training (plus what to do instead)
  • The one simple rule to life by when it comes to streamlining your business
  • How to stay productive every single day, enjoy everything you do AND finish everything you start
  • How to achieve (and maintain) instant focus using a simple piece of software
If I can get at least 10 comments on this blog post, post the transcript of this week's podcast as well!

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007: Run a Webinar to Multiply Your Income and Profits

This is going to be the LAST episode of the Robert Plank Show unless I can get 10 people to comment on the post below responding to this week's episode. Topics covered:

  • The exact webinar service to use, and why you need to run it live, not pre-recorded
  • Why you REALLY want to run webinars this very week, if not sooner (and it's not the typical answer you think)
  • The danger of "no pitch" events and the real reason people allow them to hurt their business
  • How to pitch and close on webinars (this is much simpler and easier than what most others teach)
  • The simple 4-step formula to planning out any 1-hour webinar in just a few minutes
  • And much more!
Click on the links below to subscribe, listen, check out the transcript, comment, and enjoy...

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I Lost My Internet Connection! (What To Do When Everything Goes Wrong)

Chances are you've heard of at least one of the following things...

  • Murphy's Law: anything that could possibly go wrong, at the worst possible moment, will probably happen
  • Hope for the best and plan for the worst
  • There are some things you can control, and other things you can't, so you need to be smart enough to know the difference

I've run plenty of live webinars where the internet connection died part-way through. Pitches where the website simply wasn't working. Software demonstrations where the software simply didn't work in front of a crowd of hundreds of people.

What if you woke up one day and your PayPal or merchant account was shut down, and all the money you had inside was frozen? What if one day your website was down? Or your computer didn't start up and everything on the hard drive was lost?

Internet Connection = DOWN!

I was in trouble. I was set to run a 1-hour pitch webinar the next day (to an audience of hundreds of attendees) and my internet connection died. It wasn't the first time. There were about 2 drops of rain and my cable internet provider (Charter) lost its connection for a few hours at around 7pm one evening. No big deal.

I spoke with one of their operators, they told me there was an outage in my area and to wait for it to be fixed. I went to sleep, woke up, still no internet. Some digging on Twitter revealed a cable had been cut, many people in California from Redding to Los Angeles were without internet.

What was I going to do? Cancel the event? Have Lance fill in for me? Park my car in the McDonald's parking lot and use their free wifi to run a pitch webinar from my laptop in the car?

I posted this problem on Facebook with hours to spare. Different people had different ideas(things like "use an iPad to host the webinar" which didn't work) and the idea of buying a 4G hotspot came up a few times, but I didn't want to reset my data plan or get stuck paying an extra monthly bill.

Solution = 4G Hotspot

Finally, my friend Chris Garrett had a real answer... some providers (such as Virgin Mobile) sold 4G hotspots with no contracts. I drove to my local Target, they had phones only. I visited Walmart, and there I found a Verizon "Mifi" card.

I quickly checked their website, typed in my address and realized I had 4G LTE coverage (basically, broadband speed cellular coverage) in my house. You could buy these with no contract and no monthly fee for about $200 and pay as you go.

Two hundred dollars later and about 2 hours to spare, I bought this little black box, drove it home, plugged it into the power outlet, slid the SIM card in, called an 800 number, typed in the SIM card and I was ready to wirelessly connect to the internet...

Here's how the hotspot works, if you don't know. This little box acts as its own wifi network. You connect your computer, smartphones, iPad to it, and then it talks to these cellular carriers. I connected my computer to this wireless network, it had me add a credit card (so they could bill me) and in a few minutes, I was online.

Results & Total Cost

The webinar went great. The speed was about the same as my cable internet. It cost $60 for 3 gigabytes of usage (I used about all 3 gigs), no one noticed any difference in speed. A few hours after I finished the webinar, my cable internet access returned and I tucked the "mifi card" into my desk drawer.

At any point in the future, if I want to run a webinar and there's no internet, I can pull that out and I'll be back online instantly.

The real point is, there's always a way around any problem. I would have presented that webinar at a friend's house if I really had to. What's your excuse for not running a webinar? I only had to solve the problem that one time! If the issue came up ever again, I now know exactly what to do.  I hope you now know as well.

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006: Setup a Membership Site Today for Recurring Passive Income

Topics covered...

  • How to turn the specialized knowledge that you take for granted into a special "system" that others will pay big money for, over and over again, on autopilot
  • How to avoid the common mistake of creating a "tips, tricks, and articles" membership site and instead create a 4-part course that gets people from "point A" to "point B"
  • The REAL breakthrough when it comes to membership sites (big hint: you probably shouldn't charge your customers forever)
  • And more!

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005: Write an Article in 6 Minutes

Topics covered in today's episode...

  • How to make a lot of money on automatic pilot by publishing digital e-books and letting your information products bring in traffic and sales for you
  • Re-write your brain to justify your prices, and charge what you're worth!
  • The easiest way to get links (backlinks) to your site
  • How to get into the article writing mindset so you'll actually have fun creating content
  • Why "conventional" article marketing hasn't worked for years (and what to do about it)
  • The exact formula I use to create articles in 6 minutes and some as fast as 90 seconds

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004: Build an Email List of 1000 Subscribers or More in 7 Days

"How to Build an Email List of 1000 Subscribers" FREE Report

Topics covered...

  • How "real" money is made on the internet
  • How to create an "Aweber" autoresponder
  • Double opt-in vs. Single opt-in
  • RESOURCES OF THE DAY: ProvideSupport
  • Beating "chicken and the egg" syndrome
  • Subscribers, sublists, broadcasts, followups
  • Optin page: headline + 3 bullet points + call to action + form
  • Ethical bribes and how they're the fastest way to build a list
  • Traffic (Facebook, social media, articles, YouTube videos, affiliates)
  • THOUGHT OF THE DAY: are you emailing every single day?

Please let me know what you think of today's episode.

This week's listener shout-outs go to: Bryan Reid Bliss, A.j. Slivinski, Josef Mack, Oliver Ledinski, Tom Trush, Michael Cannon, Trevor Baret, Patt McGee, Annett Bone, Matthew Lee, Elvie Fandida Mones, Rakesh Singh, Simon Aktas, Jerold Johnson, Grigor Nalbandian, Les Martin, Kyle McGuigan, Christopher Duncan, Rocky Johnson, Masroor Tahreem, William Anzai, Joey Malit, Dustin Joel Olson, Tony Smith...

Also: Morgana Rae, Gabriel Machuret, Shane Massingham, Jonny Nastor, Stevie Knight, Marsha Anderson, Candace Fowler Chira, Tim Parker, Tuhin Hasan, Jason Tjoeng, Kalin Blagov, Clayton Mark Smith, Rob Anderson, Michelle Patterson, Sunil Dutt S, Greg Mah, Jeffrey Bush, Ellie Walsh, Jerry S. George, Julie Muller, Adi Vasile, Brian Petersen...

And let's not forget: David Doost, Kurt Scholle, Lance Tamashiro, Ann Moore, Scott Buendia, Donna Kim-Brand, Linette Montae Phd, Dana Sanders, Kerwin McKenzie, David Bibby, Neville Valerio, and Chet Rajani!

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Armand Morin from Big Seminar, Success Leaves Traces, and AM2 Talks Internet Marketing, Offline Seminars, Software, Online Memberships and Masterminds

Robert: Right now we are talking to Armand Morin who I would think is probably the most successful internet marketer that I have ever met, or that I have ever heard of. He used to run the big seminar which was the biggest and longest running seminar in the United States.

He makes $20 million dollars a year. He has made over $100,000 million dollars online in sales. He's a great trainer, he does software, he does a MasterMind, he speaks on the stage. He has spoken from a 90 minute presentation and made $995,000 dollars in sales. We are going to talk to him today about how he got started, what he's doing and what he's doing right that you can apply in your own business today. What's up Armand?

Armand: Hey Robert, thank you very much for having me.

Robert: Glad to have you. On top of what I have already told everyone about you, what would you say that you do, pretty much?

Armand: I would say, really my business is divided into two different things. Number one is teaching people how to market their businesses online, and number two I would actually say that my business is simply the same thing, which is product development. Meaning, finding products that actually people want, and developing them either through our own team or having somebody else develop them for us, or developing a course to teach something that someone wants to know.

Robert: Software and courses?

Armand: Yes, pretty much. Continue Reading »

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I Missed My Flight (3 Ways You’ll Make Money As a Result)

I'm supposed to be on a plane right now over the Pacific Ocean, but I'm not.

Why? What other reason is there? I was late to the airport! I'm "used" to arriving at an airport for a domestic flight two hours early -- 90 minutes if there's traffic. Never had a problem before.

But this time... I didn't realize that I had to arrive three hours early for international flights (this is only my third time leaving the country). The airport is a two hour drive away. I planned on leaving the house four hours before my flight. I was a little late getting going... a train crossed the tracks adding a delay, there was construction and traffic all up the freeway to the airport. I didn't factor the 15 minute shuttle ride from parking to the terminal since this isn't the airport I usually fly out of.

I was at that ticket counter 90 minutes before the flight. I was the last passenger to check in. By the time the ticket agent created a visa for me to travel, looked up my information, tried to figure out the computer to add me to the flight, I had an hour till takeoff. Too late.

No available flights to Australia tomorrow. I'd have to wait two days. That means my trip had been cut from four days in Australia into two days. I'm going to spend the same amount of time on the plane and at the airport, as I will be on the ground in Australia!

No way to cancel the flight and rebook with a different airline, no easy way to extend my trip either, especially since I have lots of things scheduled for when I get back.

I'm sure you've been in a similar situation at one point, so what can we learn from this?

Habit #1: "Paranoid" Scheduling

First of all, you better believe that I'm showing up at the airport very very early from now on. As in, even earlier than 2 hours for a domestic flight, even earlier than 3 hours for international.

Think about it... how many times have you stressed out about being late, how many times have you showed up somewhere 5 minutes late and felt bad... how many times have you missed out on something special just because you missed a different deadline?

Imagine how different your life would be if you rolled out of bed one hour earlier and jogged on the treadmill at the gym, or took a walk around your neighborhood, took a drive around town or went for a swim just to wake yourself up.

How different would things be if you had everything ready to go for your next product launch long before you needed it, before you even announced it, in fact?

Habit #2: Launch Scarcity

Speaking of product launches, Lance and I recently relaunched "Membership Cube 2.0." Here's what we did:

  • We presented a "VIP webinar" to students who had completed the 1.0 course (some of them several years ago), already owned the membership license, and probably had a membership site, and sold many many people $197 for this updated training, until 11:59pm Eastern time that night
  • For the next 24 hours, the price to upgrade for alumni students only was $297
  • Then $397 for the next 24 hours
  • Then $497 for the next 24 hours
  • The following week, we opened up the brand new course to the public to join at $697, once again, only until 11:59pm Eastern time
  • The next day, the price was $997 to join
  • The day after that, we offered a 5-payment plan so people could choose to join either by paying the $997 in full, or subscribing to 5 payments of $225 (one every 30 days for 5 total payments)
  • The day after that, we offered a choice between paying $997 upfront or choosing a 3-payment option (3 payments of $375)
  • On the final day the price was simply $997, and can I tell you a secret?

We sold seats into Membership Cube 2.0 every single day of that launch, at every single price point above. What's also interesting is that the majority of our sales occurred within 1 hour of every deadline. In other words, if we announced the price was increasing from $697 to $997 at 11:59pm Eastern that night, a bulk of our sales came in between 11:00pm and 11:59pm Eastern.

But it makes sense, after all... how many times did you wait until the very very last minute in high school and college? When you had a boss? In your business now?

It's just human nature to wait until the pain is so great (I'm about to miss my flight or the product is about to become more expensive) to actually take some kind of action (something you take for granted like being able to travel to the opposite end of the world in a day or creating a website that takes payments).

Habit #3: Training Your List

I'm not saying that having scarcity will make or break your product launch, but if you have something good to sell, it's an easy tool to pull out of your arsenal to give you a nice little boost in your sales.

We used to cap the number of seats in a class. Only 30 available! What's the problem there? If we say 30 are available, 25 are remaining, it looks like no one wants the product. No social proof. If we sell all 30 seats in a day, we think... maybe we should have opened 50 or 60 slots?

The price increase strategy works great because the potential income is unlimited but it really pays off when we TRAIN OUR LIST.

Here's what I mean. Many, many people contacted us -- sometimes an hour after the price increased -- saying that the price was $997 but can I join at $497 or even $197?

Our response was "no" and the reason was usually because someone had already bought at $697 or $997 at that point. Why should we let someone else pay full price when you contacted us and asked for a favor?

I'm sorry if that sounds harsh. But in the same way I'll be sure not to miss another flight, I don't want you to miss another launch or a price increase!

At the end of the day, there's no point in getting angry or upset about paying more today simply because you don't have to buy. You missed a sale, and that's it.

Normally (what you see in the retail world) is something like this: this computer normally costs $1000, today only it's $500. If someone bought that computer for $1000 yesterday, they're screwed. If you miss today's sale at $500, you have to pay $1000 tomorrow.

It might feel weird for you to turn away customers, or be strict about your deadlines, but the way I see it, you have two choices:

Either train your list that your sales, deadlines, and scarcity means nothing, and that anyone can get around it with a quick email...

Or that you're serious about your business and your customers should be too. 11:59pm means 11:59pm and $997 means $997.

You can train your subscribers to have a sense of entitlement (they should get everything under the sun for 10 bucks) or that buying is a choice and that the price they pay is STILL much lower than the value they get.

And, whether you're a buyer or a seller, or both, the best thing to do is to make the best out of any situation.

  • I missed my flight, is there anything I can do to change that? No, it's done.
  • Did this event possibly prevent me from being late or making other mistakes in the future? Probably!
  • Am I going to be a victim, feel sorry for myself, and mope around until my flight in two days? I think you know the answer to that question... time to get some coding done and get to the airport early tomorrow so I'm not in a rush

That's how you can profit from my mistake: change your habits to that you're early to everything. Product launches. Webinars. Meetings. Personal life events. Freelance jobs. Underpromise and overdeliver.

The next time you're launching a product or getting paid to provide a done-for-you service, think about what kind of scarcity you can add in to improve an already great offer and make that event "special."

And finally, keep in mind that you're always training your list. You're training your list to get used to how often you send emails, what price you charge (they get accustomed to high or low for sure), what kind of offers, whether you send out videos or perform live webinars... so what kind of subscribers do you want? It's up to you.

Go ahead in the comment box below and tell me what you think.

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003: How to Create an Information Product in 48 Hours and Sell 1000 Copies

If you'd like to explain something once (in a few minutes to an hour) and get paid over and over again, have fun doing it, stop trading your time for dollars and start trading your brain for dollars, then you need to create an information product. You need to use your information business to either function as its own passive autopilot income or to build up your service-based active income.

"How to Create an Information Product" FREE Report

Topics covered:

  • What's a typical day or week like for me?
  • PRODUCTIVITY TIP OF THE DAY: do it because you WANT to
  • The "WWHW formula" for instant product creation (Why, What, How, What-If)
  • How you'll always win finding a common need plus a hungry crowd
  • The "1 product 1 solution" strategy that never fails
  • How to create a PDF report, how-to videos, a live webinar class, or membership site using simple repeatable systems
  • THOUGHT OF THE DAY: are you leaking content out your ears yet?

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002: Sell Anything Using the Magic of Copywriting

You're going to want to listen to this podcast right away because it explains everything you need to know about saying (and doing) the right things to make money right away and start making money immediately...

  • it's ok to be a sales person and there's a way easier approach to what you're doing now
  • how to use "speed copy" to crank out any sales letter in minutes
  • how to craft an irresistible offer
  • PRODUCTIVITY TIP OF THE DAY: 4 daily tasks
  • Contact me at robert@robertplank.com to be on the show (or have me on your show)
  • The "newbie crusher" system to get your business online right away
  • The "100 articles in a day" system enjoy creating unlimited content
  • What to sell and what to give away?
  • AIDA (the everything formula)
  • The secret to killer headlines that get people tripping over themselves to buy
  • How to craft an irresistible offer
  • THOUGHT OF THE DAY: who are you talking to?

Please listen to it right now, subscribe on iTunes and 5-star rate it and of course let me know what you think.

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001: Start an Internet Business on Autopilot

I'm starting my own podcast (which means an online radio show) and the first episode is called "How to Start an Internet Business on Autopilot." Topics covered:

  • why internet marketing?
  • webinars & membership sites
  • how to build a real business you can be proud of
  • how wake up to a pile of money every morning
  • return of podcasting & blogging
  • THOUGHT OF THE DAY: why slow down?
  • programming & systems (100 articles)
  • interview me on your show, be a guest on my show, or just ask a question
  • strategies vs tactics
  • niche, optin page, sequence, sales letter, membership site, blog

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Can I Give You 30 Extra Hours Per Month?

This is pretty cool. At first it will "seem" like common sense... and then you'll think "that sounds great, but it's not for me" but FINALLY... once you get to the third step, it'll hit you like a ton of bricks. This has got to be the #1 boost to my productivity all year.

Please wake up early from now on. The "average" person wakes up at 7AM on weekdays, but you know what else? The "average" person...

  • is 15 pounds overweight
  • only has 0.8 friends
  • has an IQ of only 100
  • only earned "B's" and "C's" in high school
  • attended college but didn't finish
  • only earns $28,000 per year
  • is $2,500 in debt...

Do you want to be average or better than average?

Here's something to be said about above average people... what do the CEO's of Disney, Apple, General Motors, Virgin America, and Starbucks have in common? They're all out of bed by 5:00 AM!

My first reaction to this was, "What a bunch of workaholics! Glad I'm not one of those..." Until I discovered that although many successful people wake up early in order to get a "jump" on the day... the primary reason is for personal, quiet, reflective time.

If you're here, then chances you are:

  • A student (you usually wait until the last minute)
  • Self employed (self motivation is ultra-important)
  • Employed (your time is not your own from 8am-5pm)
  • A parent (enough said)
  • Retired (possibly fixed income, health concerns or time limitations)

Either way, waking up even one hour is the solution to most of your problems. In college I discovered firsthand that staying up late or "burning the midnight oil" does NOT work. It only leaves you stressed, tired, overworked, and burned out because you half-ass rush your assignments the night before, or the morning-of, don't you?

On the other hand, here's how I became financially independent (by that I mean property owning and self employed)... I woke up early, spent about ONE (maybe 1.5) VERY FOCUSED HOURS in the morning, and once that was done, I went in to my day job for 8 hours of loyal servitude. Here's what happened...

  • I separated "church" and "state" -- internet business stays at home, work stays at work
  • I actually had time to eat a good breakfast
  • I had time for a walk (or a run or swim for the crazy people)
  • I began the day with excitement

What's also great is after work, I could do other things... relax, personal time, visit friends and family. This broke me out of the Work-TV-Sleep cycle most people are stuck in.

I could go on about studies that have shown that the parts of our brain that affect judgment get tired over the course of the day which explains why people overeat, drink, and commit crimes late at night instead of early in the morning... but let's talk about you!

Step #1: Sleep Smarter

I'm not saying you have to go to sleep early, or sleep less hours, but you need to be a little more careful about how you go to sleep...

  1. Have a set time that you "usually" go to sleep
  2. Avoid using your computer, TV, phone or iPad one hour before sleeping (the glowing light causes sleep problems)
  3. Your bed is for sleeping only -- if you need to nap or perform other activities, use your couch
  4. Sleep in a dark, quiet area that's just a few degrees colder than you have during the day (a no brainer but so many people miss this)
  5. Avoid eating right before bed (another no brainer)
  6. Hypnosis & sleep headphones (my secret weapon)

If I really can't sleep or my sleep schedule is out of whack, I use hypnosis. (I used to experiment with melatonin and valerian root but it caused more problems than it solved.) Here's what I do...

I put on a pair of sleeping headphones (basically a headband with very thin headphones so you can lay however you want).

I plug the headphone into my iPad, activate airplane mode and open a hypnosis app -- I used to use the "BinauralBeat" app but now I use one called "Lucid Dreams."

Hypnosis only works if you let it. It takes about 10-20 minutes for me. The narrator tells me to relax this and that, imagine this and that, breath in this way, count down to this number, the next thing I know I wake up the next morning and I'm no longer wearing the headphones around my head.

Step #2: Wake Up Smarter

Having better sleep habits alone might help you. But we have those days where we don't have time for 8 hours of sleep, or we wake up groggy and keep snoozing for 10 more minutes... 10 more minutes... and now you've slept too long and you're running late.

With my limited understanding, we usually wake up groggy because our sleep pattern is interrupted. Haven't you slept too long, or had a dream that was interrupted, and you woke up feeling like crap? On the other hand, you've "accidentally" only slept 5 hours and felt fine the next day, because you had your REM sleep and woke up during a "light sleep" cycle.

The most amazing iPhone app ever (you can also run if you only own a $99 iPod Touch) is called Sleep Cycle. You place it under your pillow and it "somehow" tracks when you're awake, asleep, or in a deep sleep... based on its gyroscope and the movements you make in bed. You set a 30 minute window for the time you want to wake up, and it waits until "the best time" to do it.

  1. Use "Sleep Cycle" instead of a traditional alarm clock to wake you up
  2. Get in the habit of waking up at the same time every day
  3. Get out of bed, out of your bedroom, and preferably outside as soon as you wake up
  4. Use a "Philips GoLite" and multiple alarm clocks if waking up is still a problem
  5. Don't check email in the morning, relax and be productive instead

Step #3: Four Daily Tasks

Now that you wake up early, you have extra quiet time in the morning to wake up, relax, and get ready for the day. Once you start your day you'll get so much done even before lunchtime (before anyone has a chance to disrupt you) you'll want to use your time wisely.

I've said this so many times I'm almost sick of it. But this is what you need -- FOUR DAILY TASKS.

Have four tasks to complete every single day. COMPLETE. Not start, not do, not try, COMPLETE. "Checking email" is not a task. Getting "35% complete with ebook" is not a task. Writing one ebook chapter, that's a task. Sending an email to your autoresponder list, that's a money making task. Setting up a web page, that's a task. What works best for me: three 45 minute tasks and one 15 minute task.

Use those three techniques to use your time better, claim your additional 365 days in the year and live longer, and accomplish at least double what you did before.

Quick question: what time do you normally wake up to get started on your business, and what's your secret to waking up at that time?

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Pain of Disconnect: How to Get More, Make More, and Keep More (As Soon As You Understand This Very Simple Idea)

Can I let you in on a couple of quick, little secrets?

Secret #1: We are using "drip content" less and less in our business -- it's almost obsolete for us!

Secret #2: The marketplace goes through "cycles." Notice how one month articles are really hot, then next month it's all about making short reports. The month after, webinars are the "next big thing" -- then it's social media. Then it's membership sites... more on that in a minute.

Secret #3: We all have a $2,000 membership site inside of us -- as long as we can get over price reluctance...

Here's something I even have to remind myself sometimes... a membership site is just a download page on steroids. Someone pays you money (even a one time fee), or joins for free, fills in a quick signup form containing: first name, last name, email address, account username, and password...

And now they get the digital product (PDF, video, software, service) they just paid for -- plus you're building a mailing list. Plus they can get back to that page anytime they want -- recover the password if they forgot it. You can easily update or add bonuses, throw in a forum.

What You Probably Didn't Know About Drip Content...

Drip your content even if it's a single payment site.

Example: I charge $97 for my "Time Management on Crack" course. It contains a PDF report and a series of videos, people can post comments. But what's really cool is that new short videos are dripped out once per week 26 times. That means we stay in contact for six months even after they've paid me money.

I have links to other products in the sidebar of that site. Login offers when they come back to view more content. And, of course, if they refund (within the first 30 days), they no longer have access to the site.

Pain of disconnect. This makes it interesting because I could split up the payments and make it a 2-pay, 3-pay, 5-pay, 10-pay. Maybe something ridiculous like $9.95 for 10 months and then it's paid off.

Throw in a live monthly Q&A session where I setup a "recurring webinar" in GoToWebinar, schedule 12 of them, put it on my Google Calendar, schedule some email reminders so my members show up, hop on a call and talk about whatever's on my mind, and answer any questions people submit -- no big deal if there are only a couple questions or even no questions.

"The Last Thing You'd Ever Shut Off"

Quick question: What do you pay for on a recurring basis? What do you pay for on a recurring basis that's FUN? What do you pay for on a recurring basis, that would be one of the last things you'd turn off? How about...

  • Web hosting (HostGator)
  • Webinar service (GoToWebinar)
  • Email autoresponder service (Aweber or SendGrid)
  • Online storage (Amazon S3)
  • Mastermind group (Double Agent Marketing)
  • Paid advertising

If you had to shut off any one of these items, you'd be in serious trouble, wouldn't you? So if you want to make "real" money online, create a paid site that people simply can't live without.

Add a forum or community in your site where people can interact -- but keep it alive (that's the secret)...

Bundle your site with software that shuts off remotely upon cancellation. Adobe is going this right now with their "Creative Cloud Suite." For $49/month you get the latest Adobe Photoshop, Illustrator, Fireworks, their audio editor, all of that -- and you'd probably pay that same price just to buy the software outright and keep it updated every year. But, you stop paying, and now you can't use Photoshop.

"Pain of Disconnect" Explained

Were you on the internet when "audio buttons" on sales letters were popular? Armand Morin had a service called Audio Generator. You place an audio button on your website, and can call a phone number, leave a message in their voicemail, and that's your audio message...

BUT!!! If you forget to pay your monthly bill, the audio messages changes to something like -- "This customer's service has been discontinued for non-payment. Add audio buttons to your site right now at AudioGenerator.com."

Now... with that pain of disconnect, you have an easy time getting people to stay in, and they'll reactivate if they have even more than a couple of audio buttons around the internet -- no one wants to hear that message!

And that's why we have this "remote activation" built into our WP Drip, Video Player, Webinar Optin, Backup Creator, Plugin Dashboard, WP Import, WP Notepad, and WP Kunaki plugins. We can put these plugins on a payment plan (probably not a monthly charge forever). We can offer a trial period -- as we've done with 99 cent trials in the past.

I don't mind if someone joins for 99 cents, or makes 4 out of 5 payments and then cancels, because they'll be shut off if they do! The plugin will no longer function.

Eugene Schwartz: Marketplace Cycles

Getting back on track. Marketplace cycles. A really smart copywriter named Eugene Schwartz had a couple of ideas about finding a demand and filling it. First of all... unless you're Coca-Cola and spend millions and millions on "branding" ... you can't "create" demand. It's much cheaper to find out what people are buying right now and sell that.

But... the marketplace has its ups and downs. (Articles are popular, then not, then webinars, etc.) It goes in four stages...

  •  "Novelty" stage: brand new course teaches a "simple" technique to lose 10 pounds (i.e. diet & exercise)
  • "Enlargement" stage: competitors flood the market showing how to lose 50 pounds
  • "Sophistication" stage: even more competitors show how to lose 100 pounds, from just 5 minutes a day, in your sleep, without changing your diet or any exercise whatsoever
  • "Abandonment" stage: the marketplace is so fed up with complex solutions, and not knowing what to buy, that they lose interest

That is why you see these trends coming in style, getting too crowded, going out of style, then becoming popular again. That's why we sell multiple software products and have webinar training on different topics.

That's why if you're in the weight loss niche, you have one product based on Exercise. One product based on Diet. One weight loss product based on Mindset/Hypnosis/Goal Setting. One weight loss product based on Supplements. And now they can all sell year-round, although you'll cycle through what the marketplace is asking for right now.

Membership Sites!

Here's how I see marketplace cycles when it comes to recurring membership sites...

"Novelty" iteration: Drip content. Most marketers in your industry aren't using the "membership" aspect of their products so you create a site that drips out content over time, like 1 new video or interview per week with some assignments and tools in between.

Problem: you have to keep creating new "content" every month, and your customers have to wait to get it...

"Enlargement" iteration: Big box of crap. Now everyone is dripping out courses. You set things up so that when someone buys from you, they get that drip content, but are able to download a bunch of stuff when they first sign up. 10 hours of videos the first day. Keep putting out one new $97 product each month and say, you can either pay $97 for this one product, or get on this $97/month membership to get ALL my products at once.

Problem: when someone buys into your membership site, they're overwhelmed and have no way of consuming all that content before it's time to pay again... until they get frustrated and give up...

"Sophistication" iteration: Multi-tiered membership. Now you're saying, I want this site to be accessible to my low-ticket buyers, but I also want to make enough money to justify keeping the site open. I'll offer a "Silver" level for $17/month that contains all my products. The "Gold" level is $47/month and also contains a monthly live group Q&A webinar. Then the "Platinum" level might be $97/month and offer 1-on-1 coaching.

Problem: Can people easily tell the difference between each level? Is there an easy way to upgrade to a higher level? (Good news for you PayPal users: you can now edit the price your recurring members pay you every month... pretty cool!)

"Abandonment" iteration: Pain of disconnect model. We set our membership site at a fair price and bundle it with some software that'll shut off (WP Drip), or build a really useful tool right into the membership site (Make a Product or Newbie Crusher). Now it doesn't matter what we price the site at. How many payments we split this into. If we have a trial period or not. If they pay, they can use it, if not, they don't.

What's my point? Well, I see far too many people asking the wrong questions. What should I price my membership site at? Should I bill for a set number of payments or continue billing forever? Offer a trial period? How do I reduce refunds? How do I keep them paying?

This is backwards logic. Create a site, look at your competitors, and go with a price that "feels" right. There are some recurring sites like LinkedIn (job finder), eHarmony (dating service), or Angie's List (consumer reviews) where I don't "get" that monthly pricing model. I'm not going to pay a monthly fee just to find a local plumber in my area, I'll search Google. Someone might pay for LinkedIn for a month, then get a job, and cancel.

Lynda, GoToWebinar & Hulu

Can I tell you what I think is one of the coolest, most ridiculous recurring offers out there? Lynda.com. For $25/month, you get access to 1,427 different training courses on everything from Microsoft Word, to PHP programming, Apple software creation, video editing, audio editing, photo editing, any tutorial you'd need.

They don't worry about dripping content. It kind of is a "big box of crap" site, but even if you only took one course from them every month, you'd stay in.

GoToWebinar. You can run an unlimited number of webinar sessions in a given month, run free ones, charge for others, use them for meetings and coaching calls, run them for others -- if it costs you $99 per month, all you need to do is get $99.01 of value from it every month...

Hulu Plus. 7 dollars and 99 cents per month and I can watch many TV shows on demand, even several TV shows that were on-air yesterday.

I'll be honest with you. The first time I charged $200 for a product (I was 19 years old) I was terrified. The first time I charged $300 for a simple web page design (I was 17 years old) it was scary. But since then we've sold $297, $497 membership sites. $997 live webinar courses. $2,497 per person physical seminars -- and though it took a lot of marketing, follow-up, and course correction... even though it was "scary" to charge higher than $10, higher than $100, higher than $1000... we got over it...

How to Get People to Buy (Easily)...

Not because of "X number of videos" or "X number of hours" or "X number of pages" -- but because if they didn't pay the $2497, they'd lose $2497 in future profits by missing out on that training. Because if they refunded $2497 or didn't make all the payments, they'd lose $2497 in opportunity and lost profits.

Pleasure vs. pain. People buy access to your membership site because it's more painful not to have access and more pleasurable to get results from your training. The value has outweighed the cost of your course! Then, there's more pleasure (value) that comes from making those recurring payments than there is pain (cost) so they keep paying, and they stay out of the refund zone.

Create a tool and bundle it with training course that people will get much more than $2,000 of value from. Price it at $100 or higher. Cut it up into payments. Offer a trial period on it. Market the crap out of it (joint ventures, affiliates, pitch webinars) and create about 4 hot sellers so you'll be diversified enough to ride out the marketplace cycles in your niche.

Easy question: what "could" you add to your membership site (whether you have one or not) to give people the pain of disconnect if they refund or cancel? What are your favorite recurring membership sites and what pain of disconnect exists there to keep you in? Please let me know in a comment below, if comments are still open.

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