Archive 1: 2012-2016
043: Systematize & Checklist-Enable Your Online Business (You Don’t Have to Outsource Everything)
Do you find yourself struggling with when you should be Hands-On vs When You Should Outsource? Robert shows you how the E-Myth can help you make the most effective decisions.
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Robert is the author of Double Agent Marketing-a book about how to do the "day job" while starting up a successful online marketing business.
When you're starting an online business, sometimes you have to be in the "Must Have" mode and sometimes in the "Nice to Have" mode and you need to know the difference between the two.
Must Have: an online platform and a product. You won't achieve any income without these two in place
Nice to Have: attractive business cards, pretty graphics, multiple social media accounts
The average person attempting to make money online and failing has nothing for sale. They're focusing on the "nice to have's" which give the illusion of productivity but they are not income-makers.
When you're building your online business, you're in one of two places:
You want to increase your online income or you want to scale back the number of hours you're working on that business so you can spend more at home and doing the things that you enjoy.
People get into online marketing so they CAN achieve having more time to do the things they enjoy. What Robert keeps hearing from these entrepreneurs is that, in order to achieve this, they have to outsource everything.
But, you have to start somewhere and even Jeff Bezos, the founder of Amazon, started by driving packages to the post office himself.
Let's Talk about Outsourcing
You DO have to be hands on when you're first "out of the gate"
People can get discouraged at first because they feel like they are doing all the work themselves and aren't seeing much initial progress.
The solution to that problem is to go for the first shortest path to making money--making an information product.
This will make you a handful of sales but most importantly, you'll start building a list of customers and build a relationship with them. You can start "talking" to them about what they're interested in, i.e. what kind of products will they buy in the future.
Then, you make the next biggest product. You start to grow, you start to raise capital. You won't ALWAYS have to invest 100% of your time in this business but as you grow, you can add "outsourcers."
Why else is immediate outsourcing a bad idea?
You need to know exactly what is going on in your business. You need to know the in's and out's.
"Learn enough to be dangerous."
Let's say you want to develop an app. You need to teach yourself how to get an app submitted, what it takes to market it, and then source code. If you hired out all of this, what happens if you want to add new features or the app developer you used goes out of business? You are locked out of your own product!
This is why YOU need to learn the basics (and even more if possible) so that the future of YOUR business does not depend on an outsourced agent.
Most of the time, the outsourced job will never be done to the level that you would have taken it to. This is not the outsourced agent's business-it is YOURS. So, you end up taking even more time to check on the progress of the work, pay the agent, etc. Then, you feel you have to hire a manager to take care of these things and then you feel the need to oversee the manager. It becomes a vicious cycle. This is where Checklists come into the mix and they are vital.
If you outsource everything, you won't see any profit! If you are constantly paying everyone else to do tasks that you can and should be doing, especially at the beginning of your business, you will not see any profit and therefore you will not stay productive or motivated to keep driving forward.
The E-Myth: One of Robert's favorite books dealing with Systematizing your Business
A. The Fat and the Thin Person Mentalities
a. Everyone has BOTH in their natures.
b. It means that one day you wake up and you feel like a fat person and you're on the wrong track so you say you're going to work out, eat right, etc. This generally lasts a few days until you "feel thin" and you fall of track. Most everyone fluctuates back and forth between the two.
c. What this means in practical terms is that generally once people get "on track", they take a break and then things go off the rails again.
d. What's the solution? Solve a problem BEFORE it becomes one.
i. For example, when Robert and Lance first started out, they had fixed-term membership sites. Initially, they'd get a lot of members but when he looked ahead a few months, he realized their income would drop off a cliff.
ii. So, he put new products in place to generate income so that does not happen.
B. The Differences between Workers, Managers and Entrepreneurs
a. Worker-just follows instructions. Does not really care about the business itself. An example would be a support desk employee. Their only responsibility is to take support calls and fix the issues.
b. Manager-keeps things neat and organized. Examples are accountants and IT techs.
c. Entrepreneur-the "creativity" behind the business, the one generating ideas.
C. Job Titles
a. List out the job titles in your business. Don't go crazy and list 50, just do about 10. An easy way to think of this is "how many hats are you wearing?"
b. Examples would be sales copywriter, graphic designer, customer support, product creator, etc.
c. Then, you start with the one with the least amount of thinking involved and/or what's the one that if the resulting work is not perfect to you, it would not be the end of the world? THESE are the positions/responsibilities you want to outsource.
D. The Checklist-this is the CORE of our discussion
a. Even though you may not need perfection (as discussed above), you NEED consistency for your business to thrive.
b. Think about a hotel. In a hotel, housekeeping comes and changes the linen, vacuums, puts out new water glasses, etc. Although it may not be perfect every time, any single person in that hotel could do it effectively because there is a CHECKLIST that outlines what has to be done in every room.
c. Even when you have total mastery over a subject, the execution of it will never be consistent unless you have that Checklist to work from.
d. In all of Robert and Lance's programs, they have Checklists that you would personally use. For example, in PodcastCrusher (www.podcastcrusher.com), a Checklist would include:
-
- Use this headset to record
-
- Run a Mic Check
- Resize your Frame, etc., etc.
You break down each task into sections so that you can easily outsource pieces of it that you may not want/have time to do. Perhaps you want to create the podcast, but you don't want to do the publishing tasks. If you've created the Checklist for Publishing your Podcast, you can outsource that to anyone to pick up and as long as it's followed, you could have multiple publishers over a period of time and still provide a consistent product over and over.
Let's Talk about An Easily Outsourced Element of your Business
One of the first, and best options, for outsourcing in your business is going to be customer support/help desk.
When you're first starting out, it's fine for people to email you once or twice a day. Oce you get over that volume, it becomes impossible to keep managing those responsibilities and get anything else done.
Robert and Lance used ZenDesk when they first reached that level. It is really cool software that, when people email you with issues, it creates a "ticket" and you can then assign that ticket to a particular person in your organization or an autsource agent to remedy the issue. For example, you may get 3 tickets for people wanting refunds and 2 tickets for people who've forgotten their password. You can now assign those "tickets" to outsource agents who will handle those requests for you.
You can easily find outsourcers/freelancers on oDesk (now called Upwork).
On this website, you can pay someone by the hour to resolve the ticket(s) and you have the added bonus of seeing what their screen looks like while they are working so they cannot overcharge you.
You will also need a help desk/customer support system that provides canned responses to certain issues. In reality, you probably really only answer 5 to 10 types of questions, no matter how they're phrased by the customer. Depending on the problem, the customer gets a canned response back asking for further 3-5 pieces of information, then depending on that, the ticket is assigned to the correct person to fix the problem.
Because you know about the 5-10 repeat help desk queries you get, you can now "Checklist" your help desk so that any outsourcer/freelancer/employee can take that email and/or ticket and resolve the issue without you having to do it.
What would happen if you died today?
When you're running a business, you have a lot of people depending on you: your family, your business partners and your employees.
You have to think about: If something happened to me today, what processes do I have in place that will keep this company functioning and moving forward?
Use those processes to formulate your checklists!!
Robert's Book Suggestions for Today:
And, don't forget to check out:
- Robert's Double Agent Marketing (Website)
- Robert's Amazon FBA (Program)
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042: Finish Now, Revise Later (How To Actually Get the Results and Income You Want in Your Internet Marketing Business)
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Tune in today (in fact, right now) to discover how to "get your head on straight!" Get your business built up to the level you want, as fast as you want, while you're excited each and every day and growing bigger and bigger every day...
Someone who hates you normally hates you for one of three reasons:
1. They see you as a threat
2. They hate themselves
3. They want to be you
Today's program is going to be very different than the normal format because we're going to jump around between real money-making case studies, mindset, mistakes I've made and the things YOU PERSONALLY can do to incrementally improve your business as your income increases and you gain simplicity and clarity along the way -- finish now and revise later!
How do you get the results and the income you want from your internet marketing business?
Tip #1: Self-Actualize
Be aware of the little crutches you fall back on daily that keep you from achieving your goals and keep you from being confident. When someone asks how you're doing, instead of saying "Good", change it up to "Fantastic", "Wonderful", etc…
Also, be aware of these "negative" words, Robert's 3 pet peeves:
- Try: sounds like you're not even going to attempt it, whatever "IT" is. It is like you are giving yourself permission to fail. Instead, say "I'm going to do"
- Work: sounds like something you don't want to do, like labor. Instead, say "I am (doing) this today", for ex. I am formatting my website today. Use an action.
- Start: just like "try." Sounds like you're only going to get halfway done. Instead, use action again, such as "I am meeting a client today about my product."
If you complain all the time, you cement your ideas. If it's your belief that internet marketing is a scam or that you have to make only minimum wage, or someone else has to lose for you to win, anything you discover or new information, will only reinforce that. If information comes in that contradicts those beliefs, you're going to find a mental block/way around it instead of being inspired by it.
Tip #2: The Rule of FOUR: The Best Way of Increasing Productivity
Complete 4 tasks every day. They can be 4 big things or 4 small things but the best combination is 3 things at 45-60 minutes and a 4th thing at about 15 minutes.
Fancy planners and endless to-do lists get so bogged down and leave you feeling unmotivated.
Successfully finish 4 tasks today, call it a day, and you are ready to succeed again tomorrow!
Robert's program, www.incomemachine.com, has a Facebook group where each member posts their 4 things for today, every day.
Tip #3: Finish Now, Revise Later: The Substance of Today's Podcast
You do NOT have to wait for something to be perfect. Finish it for NOW and you can make revisions later. What matters is that you have something on the table NOW that you can offer customers.
Why does Finish Now, Revise Later work?
You will start earning money to keep motivated and productive and inspired to keep growing and developing your business.
You can see what sells and what doesn't. You want to concentrate on your best sellers.
It's very important to start selling your product so you can see how people use it. You don't want to keep adding elements to it that people may not use and therefore waste your time and effort.
Example: Netscape Navigator "Blink Tags." Developers did this because it was "fun" to develop-but it doesn't make any money. In the same way, a lot of internet marketers spend entirely too much time on business cards, fancy logos, building Twitter followings, but those things do not make money. Get a product out there that does!
Let's talk about "Backup Creator" (www.backupcreator.com)
This is a WordPress plug-in that allows you to back up your WordPress site, as well as clone it so you can keep using it to make new sites.
This took about 3 days to make and it was not perfect but Robert and Lance put it out anyway because it was finished ENOUGH. It functioned and it did what it promised to do. Along the way, there were little hiccups and de-bugs they've had to make but if they had waited the last 3 ½ years until they thought it was perfect, they would have lost 3 ½ years of income PLUS the opportunity to see what worked and didn't. Along the way, they've made some upgrades and now it's just a matter of maintenance. At time of airing, Backup Creator is powering about 85 THOUSAND sites-imagine if they had lost all that opportunity by constantly waiting to "finish."
Tip #4: Avoid the "Money Zone"
What is the money zone? It is the zone of your lowest to your highest income.
If you are in the "money zone", you are either in a situation where you will make a certain amount of money no matter what happens in your life, which is holding you back AND the flip side of that is when you have an upper limit, no matter what you do, you'll always find a way to self-sabotage getting past that point.
You don't want to be TOO tactical OR too strategic.
Tactical: you're only looking ahead to your next installment, say $100.
Strategic: you're planning 10-20 years down the road
The first step to fixing this is realizing you have this mindset and start to think differently. Just TODAY, think about what you can do differently to increase your income NOW.
For example, with Backup Creator, Robert and Lance thought what else can they do to increase money on the success they were already having with this product?
They started the Developer License that people can purchase as an add-on after purchasing Backup Creator. It is no extra work for them to maintain, it is simply a license for buyers to use it with their own clients to keep producing new sites. This is an additional income stream. They thought not just about their next $100, they had ideas of increasing their success, but they didn't get so far ahead that they got bogged down in details and couldn't make another move.
One final thought:
Be very careful with lifetime memberships. You really have to analyze the averages that people pay, how often they renew, etc. You do not want to offer a lifetime membership on a product that people would continue to renew on a yearly basis because in the end you will sell yourself short, have to keep working to add new upgrades and content, and start working on a less by less hourly basis.
For more great guidance and tips on Robert's system, you can also visit www.incomemachine.com.
This will help you get something out there, get to your first $100 or $1000 and get yourself motivated!!
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041: Anything is Better Than Nothing (Step by Step Passive Residual Income)
If it's important, you'll find a way. If not, you'll find an excuse. -- Jim Rohn
If you don't build your own dream, someone else will hire you to build theirs. -- Tony Gaskins, Jr.
Join us on today's episode of the Robert Plank Show where we discuss passive income, your point and click online funnel, and more, including:
- 8 things to give up: 1. self rejection, 2. negative self-talk, 3. criticising others, 4. being a people pleaser, 5. fear of failure, 6. procrastination, 7. holding onto grudges, 8. expecting perfection
- Three areas of your business: list, traffic, and offers
- How to Setup Your Income Machine for Passive Recurring Income: niche (NameCheap), site (HostGator), optin (Paper Template), autoresponder (Aweber), blog, sales letter, membership site (Member Genius), traffic (Podcast Crusher)
- Be aware of your own cognitive dissonance: we choose our beliefs first, then find evidence to back it up
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Point & Click Content: How to Fill Up Any WordPress Blog with Posts or Pages in Just a Few Clicks (Using WP Import)
Check out how easy it is to load up your WordPress blog with content using our WP Import 2.0 plugin:
Download WP Import Now: Just $7
(Opens in a New Window)
Physical Products: Kunaki for DVDs, CreateSpace for Books, Lulu for Manuals, Amazon FBA for Everything Else
Selling any kind of physical product online is easy, and FREE -- "they" usually just take a cut -- if you know where to look...
- If you want to sell a box of physical DVD's or CD's, Kunaki.com is the cheapest (and IMO easiest) place to do it -- just upload your DVD and artwork for the disc and case -- or use their built-in artwork creator
- To sell a physical book (softcover or hardcover) that's at least 25 pages in length, whether it's 6x9 or 8.5x11 or any weird size, use CreateSpace.com -- upload your interior (Word document), graphics for front cover, back cover, and spine (they also have a cover creator)
- If you need to get some books and manuals printed PRIVATELY, such as manuals ("textbooks") as a bonus for something like a paid course, use Lulu.com. Once again, upload Word document, upload cover or use their editor -- but the difference here is your books are NOT out in the open publicly. You order them on your own and set your individual customer's address as the shipping address
- To sell just about anything else, from a product like a supplement or kitchen utensil you sourced from China, or "As Seen on TV" items you picked up at the local discount store, use Amazon FBA. What's great about Amazon is you can either ship the items yourself, or mail them all at once to Amazon's warehouse and THEY will handle delivery to those individual customers
If you want me to walk you through the exact process, claim your access to our Make a Product course for Kunaki and CreateSpace, and Dropship CEO for mastery on Amazon FBA.
Avenue #1: DVD/CD Boxes with Kunaki
Avenue #2: Physical Book with Amazon CreateSpace
Avenue #3: Sell (Almost) Any Physical Product Using Amazon FBA
Can I see what you are selling these days? What is the URL to your physical product?
Templatize It: Where is Your Sales Letter and Information Product?
If you take longer than three days to go from having an idea for an information product to having a buy button online, then you're doing it wrong. I want to ask this to you today, but you don't have to answer it:
If you HAD to put that info-product online within the next three days…
if you absolutely had to, were required by law,
faced death and the loss of your family if you didn't…
you'd find a way, wouldn't you?
REAL Information Products (Most Info-Marketers Miss This)
Let me explain an information product: people have always and will always want to discover how to play golf or learn the guitar…
But they don't want to walk into a music shop and have someone pitch to them, they're afraid of looking foolish, they don't want to pay hundreds of dollars a week to a guitar teacher… they don't want to a commit to a community college class or have a family member teach them…
They need you to give them a "package" usually of pre-recorded videos that get them from point A to point B. You're cutting through the "academic" crap and actually SHOWING the simple way (you actually explain a part of guitar playing and then play it on-camera).
Because you're ROCKETING towards the goal of them being able to play these three popular songs on guitar, you can avoid the long tedious "intros" or fanfare about the history of the guitar. You just get right to it. Get right to your system.
Fear of Launching
It frustrates me when I meet someone at an offline event, for example, and then I "run into" them a couple years later on a forum or Facebook group and I see that they're still not making money yet…
I don't have to tell you why this is:
Reason #1: no real sense of urgency: this person has another stream of income so there's no real motivation to make any money online
Reason #2: fear: it's as simple as that. I remember having my first information product (a collection of PHP scripts like a calendar plugin, quiz plugin, basic email autoresponder, etc.) ready to go and WAITING for a week. I asked this person and that person if I should put it out now, or wait longer? What if it was a flop? Shouldn't I add more bonuses? Was the price right?
In reality, I was asking around for the answer I wanted all along. I was hoping someone would tell me: don't put that product out yet, wait 6 months until this happens, or spend 3 months adding these bonuses so you can double your sales. Yeah right.
Let's say you had that guitar course. What's the harm in buying up what's called "private label rights" (just do a Google search) about guitar? Someone's already recorded videos doing what you want to teach, that you can buy for $20 or so.
After it's COMPLETE and selling, you can go back and decide if you're unhappy with the existing videos. Maybe you want to change the course to recommend the ONE specific guitar for beginners? And provide your Amazon affiliate link and also get them to buy a specific tool to make learning the chords easier -- or perhaps you mail this to them as part of the course…
Do you get it? Get something simple online (as simple as possible), focus on making sales NOW and improve later. It'll never be perfect, just improve incrementally.
"Lack of time is actually lack of priorities."
-- Timothy Ferriss
Reason #3: confusion: that all sounds great, but how the heck do I buy these resale rights? How do I record video? What do I use to host my site or my files?
24-Month Shortcut: Use PayPal to Take Payments
What about taking payments? Seriously, I've seen way too many people LOSE OUT on their internet marketing success, or have it delayed by TWO YEARS or longer just because they were confused about how to take online payments. I can't use PayPal… they don't have a 1-click upsell and they don't let me take offline credit cards! Maybe I should use Stripe, InfusionSoft, Ontraport?
Question: do you have a 1-click upsell ready to go? No you don't… that's something you can add later and it's not going to make or break your initial product sales…
I understand… you "might want" to take direct credit cards someday. But how about you forget about that for today and cross that bridge when you come to it?
The answer: use PayPal. Just do it! Not because it "has the most bells and whistles" but because you'll have something up and running today.
Income Machine System
As far as hosting your site, our Income Machine shows you how to register a domain name with NameCheap, get a Baby Account with HostGator, point your domain to your web hosting, now someone can type in Example.com (get a dot-com and not a .net or a .biz or anything like that) and end up on your (blank) website.
"Great things are done by a series of small things brought together."
-- Vincent Van Gogh
What do you put on that website? WordPress, so that you don't have to learn HTML coding or how to upload files, and then our Paper Template so you can have one of those "piece of paper" looking sales letters…
With Paper Template, you can click one button and create a sales letter (pre-written, just fill in the blanks and delete what you don't need). Click another button to create a simple download page (hidden from your navigation and the search engines).
If this all seems confusing, it doesn't have to be… inside our Income Machine course, we give you a clone that you can stick on your site so you have SOMETHING setup that you can edit…
At this point you have a "template" of a sales letter (the front page of your site or the .com) and a "template" of a download page (one single page). Now what???
Step 1 of 3: Resale Rights & Download Page
As I said before, resale rights are a great starting point for your product because it means you can setup something for now and improve later. You can pay somebody a one-time fee (usually $10-$20) and in exchange, get the rights to place their videos and sales letter on your own site, keep all of the money, and make any changes you want including putting your name on it, rename the product, edit it as much as you want.
I know what you're thinking. Resale rights, only 20 dollars, it must be crap. A lot of resale rights are low-quality, especially things like written articles, but in my experience, PLR video is usually decent. Sometimes you get stuck with a bad PowerPoint-based product, but most of the time the videos show them actually taking some action.
For 20 bucks they'll give you a large 400 MB sized zip file with videos. Download, right click and unzip, verify that you're allowed to sell them and do what you want with them. Then re-zip JUST the video files. They're usually MP4 or AVI files. In Windows, select the files you want, right click, Send To, Compressed Folder.
What do you do with that zip file? WordPress has a way for you to upload SMALL files such as images, but for a larger download, you can use your web host's cPanel File Manager to upload right into what's called your WordPress "upload" folder. You don't need to install any software to upload files to your site.
Then you can browse to the Download Page on your WordPress site and link to that zip file for someone to download. As a bonus (if you know how to do this) you can upload the MP4 files individually to your YouTube account and set them to "unlisted" so they aren't public but you can place them right there on your download page.
Step 2 of 3: Sales Letter & Payment Button
You have a way for someone to claim and get their download, now let's create a way for someone to pay you money and get access to that download. (It's a lot easier by going backwards in this way.)
PayPal allows you to create a "buy now" button (we also show this inside our Income Machine course) where you basically tell PayPal: I want to sell a product with this name (what people see on the checkout page and on their payment receipt), for this price (i.e. $7.00 one-time), and send them to this specific URL only if they pay. This is your download page.
Once you've created the button (hosted at PayPal), they give you a special link or button you can place on your page. Guess what? If you had nothing else but a "piece of paper" template with nothing on it other than that button, you still have something for sale!
If you have five minutes of free time, stick a headline at the top of the page. Paper Template has dozens of headlines built in (I've distilled all of the various headlines that make sense on the Internet down to just a few). We are the only sales letter plugin out there with a built-in swipe file.
If you have five more minutes, add ten bullet points under the headline giving people just ten good reasons to buy your course on guitar, or ten things they'd walk away with after completing your paid course.
Step 3 of 3: Membership Site & Email Sequence
Notice I deliberately left out the "fanciness" that comes later. You have two choices: either try to ten things in "parallel" (at the same time), get tripped up, eek along and have ten things at 10%, ten things at 20%, ten things at 30%... or do it in "series" (one after another). Knock out your download page. Knock out your payment button. Knock out that basic sales letter.
THEN you can add in fancier stuff later. An easy example is your membership site. Create a separate WordPress installation in your "members" folder, create a SINGLE PAGE download area, and create your new payment button and switch it out onto the sales page. (Income Machine includes our Member Genius membership plugin.)
Keep in mind this is a membership site where people only pay ONE TIME and only get access to ONE PAGE. The only improvement is that they now create an account to login and get back to that single download if they need it. If you want to add a 2nd page, other levels such as an upsell. That comes later.
Most people are setting things up in the wrong order. They create the "nice-to-haves" first instead of the "must-haves." They create their opt-in page first, their email autoresponder sequence, then they get tired and don't actually create something to sell. Complete things that make money first!
Templatize It!
What makes money: sending paid traffic to that sales letter, breaking even on the ad cost, and building a list of buyers. Joint ventures and affiliate traffic. Building your list. Mailing offers to your list.
"The best time to plant a tree was 20 years ago. The second best time is now."
-- Chinese Proverb
What good is the best information product in the world if no one actually buys it to see it? Get it online, get it selling, and when you're looking to improve that product… instead of throwing out the whole product to start over, think about this instead:
What step-by-step checklist or template can you give someone to make better sense out of those existing PLR videos?
No one cares about how many years you've studied guitar, how many hours the videos are (in fact, if you say there are 100 hours of videos, it talks me OUT OF buying), or how many pages are in the transcript.
They don't even care about "work" or "learning." They care about getting the result they paid money for, while having the most fun, doing the least amount of work, and getting it in the shortest amount of time!
That means your guitar course can have an additional checklist that says… buy this specific guitar, buy these strings, buy this pick, buy this equipment. Master these finger positions. Show you can properly mark time in this way. Play the background part for these five very simple songs. Play these five simple guitar solos.
Give people some easy tasks to check off. You can create any kind of checklist or fill-in-the-blank component in your membership site using our WP Notepad plugin.
If you can get rights to a piece of software or app that helps people to play the guitar, or recycle your early profits into outsourcing such a thing, that's another component you can use to improve your offer. Add in a 30-minute video Skype consultation (using TimeTrade to schedule the appointments) keeping in mind that only 10% of your customers will take you up on it, you'll record it and add it to a section of the member's area, and it's something you probably would have done for free anyway!
"There is only one way to avoid criticism: do nothing, say nothing and be nothing."
-- Elbert Hubbard
The easiest way to start making passive income is with an information product. The quickest and simplest way to sell that kind of product is with a piece of paper looking web page such as Paper Template.
My question to you today is:
Where is your sales letter?
Be sure to post a URL below with a page of yours that has a WORKING buy button.
I'm curious and I'll be checking it out soon. Thanks.
COMPLETE: The Most Important Word for Your Online Business in 2015
If there's only one single "word" you should keep in mind for your online business in 2015 and 2016, it's this word: "complete."
If you have a buy button or an optin form online then you’re ahead of most people. It doesn’t have to be perfect as long as it’s complete. You can always improve later.
040: Self-Help for Internet Marketers & Entrerepreneurs (What to Do When No One Else Seems to Get It)
I'll admit it, I DON'T have it all figured out! But I'm right there with you when it feels like, as a home-based entrepreneur, no one else seems to be on the same track as you. In today's podcast I'm going to share a few tools with you to avoid burnout, information overload, fear of failure, and more. It's easier to edit crap than air!
(Lots of show notes this time around, please scroll down a little to see the audio player for today's action-packed super-sized episode.)
Self Help Advice You Might Have Heard Before (But Need to Hear Again)
- You are your own worst enemy: it feels good to complain, self fulfilling prophecy
- "We are what we repeatedly do" (you are what you eat)
- "Your income is the average of your 5 closest friends"
- Abundance mindset vs victimhood, resentment
- "Some people say self help doesn't last. Neither does showering, and that's why we recommend it daily"
- "Ask the computer called your brain the right questions" -- the phrasing is important, i.e. HOW can this be done and not CAN it be done
"Get Back on Track" Checklist
Don't share these answers with me or anyone else... it's explained in the second half of today's episode...
- Self sabotage: In what way do you SOMETIMES have one foot on the break? (So you can overcome it)
- What are you really afraid of and what sometimes stalls you out? (i.e. What if my websites go down, too many refunds, FTC, IRS)
- Why did you get started in the first place? (what excited you back then that maybe you lost track of)
- What gets you excited to grow your business and do what really needs to be done? (must be a different, better, more detailed and more emotional answer to the previous question)
- Based on all this, what do you REALLY want to become a reality in the next 6 months? (a thing or activity, not money)
Simple Solutions to Become Motivated & Productive Anytime You Want
- Willpower (iffy and unreliable but happens on occasion)
- Take the first step today towards that goal (i.e. make that one quick phone call to get the ball rolling)
- Lift app: take multivitamin, go to gym, read 30 minutes (just don't load it up with more than 3 things)
- Morning routine: walk or run to "change the channel" in your mind
- Mentor where you'll behave yourself (unmuted in a group), and you're looking for a SIMPLE SOLUTION to an EASILY EXPLAINABLE PROBLEM
- Countdown timer or record your computer screen of you performing the task you want
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Secret Amazon Income
Many of the things you buy on Amazon aren't sold by Amazon. They're either mailed from regular sellers just like you (kind of like eBay but faster and more civilized), and even many times if you get an item with that 2-day "Prime" shipping, it mails out of Amazon's warehouse but the item (crackers, light bulbs, computer monitor) is "owned" by someone else (anyone can be an Amazon seller)
How To Make Your First Sale Online
Register an Amazon seller account, find an old book in your house you won't use anymore, "list" that book for sale (you can type any UPC code into what you want to list) for 0.01 plus 4.99 shipping.
If it doesn't sell, no harm done, if it does sell, Amazon gives you a label, you put this in a small box, make a dollar or two profit
1000 per Month Formula
Go into your local Walmart, Kmart, BigLots, Costco, Sam's Club, scan barcodes with the iPhone app until you find something that sells for 3x on Amazon compared to the "discount" price at this store. Tell Amazon what items you're sending in and what price you're charging (you'll match the lowest) price -- you'll outsell most other sellers because they're shipping from home with "slow" shipping... your stuff will be sent out of Amazon's warehouse.
Once it's on its way to Amazon your job is done, Amazon takes the orders, mails out the items, and sends you money...
Private Labeling
Find a decent selling item (we have criteria and it's usually not something on the 1st or 2nd page)... find their supplier in China (easy to do when you click around), get some samples, create your own listing for this product, buy a SMALL order from them and get them to mail it into Amazon's warehouse. Make your first few sales, run Amazon ads and get reviews... replenish your inventory... pretty simple.
Simple UNLESS you get stuck in this or that Amazon screen, or mess up your ads, product listing, choose the wrong product, or get a bunch of inventory you can't sell and lost money on... you want to avoid this by instead following the instructions in our Dropship CEO course...
For example, if you're outside the US, there's an easy way to get started with Amazon and it involves getting a US bank account (which you can do even if you're not in the US)...
What you do with this information and your own results are up to you. But this is a method of selling that doesn't require your own website, list, or joint ventures and it actually scales unlike most internet businesses...
Free Quickstart Report - Free Video Training
Join the "Dropship CEO" Training Course
Unlike "those" PowerPoint courses or slow-paced courses, we actually set this all up in front of you and get you to do it as well, including lots of goodies like our "feedback getting" software (boosts your Amazon ranking) which no one else has. And it closes in just a couple days, so I'm looking forward to you joining it TODAY.
039: Scanning, Thrifting, Sourcing & Private Labeling (Using Fulfilled by Amazon FBA Seller Dropshipping)
Check out today's Robert Plank Show (podcast) where we talk about making money using Amazon... no, I'm not talking about Amazon's affiliate program, Kindle, CreateSpace, or WebStores... this is their Amazon Seller Central program or Fulfilled by Amazon where you can sell any item they have in their catalog (such as books or cookware) OR create your own "gadget" that you buy for pennies and sell for tens of dollars all day long...
Productivity Corner
Those four things you completed today, how much money did they make you?
- Don't compare your insides to the outsides of others (your "behind the scenes" vs. their "highlight reel") and beware of someone who never shares their struggles & roadblocks (the most interesting part)
- Have an abundance mindset, not scarcity (be careful about bitterness & jealousy) -- there's room for all of us to make money
- Cycle through 4DT, accountability partner, calendar, countdown timer, Camtasia babysitter
Feature Presentation (Amazon FBA)
Yes, private labeling with Amazon FBA still works if you live outside the United States because you can send your shipping label to your supplier and they can mail directly into Amazon's warehouse...
- Your first sale: list a $0.01 used book plus shipping as a Merchant Fulfilled item
- Scanning & thrifting: Visit Kmart, BigLots, Walmart, Costco with the special iPhone app and find something listed on Amazon for 3x what you pay, send shipments in (Fulfilled by Amazon)
- Sourcing/private labeling: find their supplier, get UPC code, samples, break even on sales while you grow the ads and reviews, then increase the price for a profit
- CLOSING THOUGHTS: If people are making things too complicated for you, they haven't achieved mastery
Join Dropship CEO Right Now to Claim the Autopilot Amazon Income You've Always Wanted and Deserved
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Income Machine: How to Finally Stop Wasting Time, Generate the Income You Want and Live the Lifestyle You Deserve
Henry Ford says, "Whether you THINK you can or you can't, you're right!"
I turn 30 years old in less than 24 hours (be sure to leave me a quick "happy birthday" below) and I'm sure when you yourself turned 30, 40, 50 you probably got a little too nostalgic and made yourself feel bad about all the progress you didn't make while ignoring the progress you DID make...
I don't have all the answers, but I know that when I was 20 years old I was barely scraping by (trading time for dollars), when I was 25 I made some of the easiest money I'd ever made in my entire life (products and membership sites) and after age 25 I saw the cashflow cliff approaching... our niche getting too crowded and "tired" and I adjusted by making our courses high ticket and software low ticket to build the list...
I was introducing Lance Tamashiro (my business partner) on one of our webinars and I literally had no idea what to say to introduce him. Suddenly it hit me...
We all go through four stages in our online business: (1) bright shiny object mode, (2) learning mode, (3) fed-up mode and (4) making money from a "real" business
It's okay to build your test sites and goof around with WordPress or PHP plugins for the first few weeks... or maybe 1 day a week... but if you aren't making money from your online efforts, it's going to get boring FAST...
Most business owners also don't realize that they can BACKSLIDE from Level 4 (a real business that makes money) and fall way back into Level 2 (learning mode) -- for example, deleting old sites that no longer get traffic or spending 6 months moving everything to a new shopping cart system, eek!
I go through growing pains in my business all the time and I want to help you with those CHOICES you'll make (that no one else can make for you):
Decision #1: Fastest Way to Make Money?
The cop-out (but truthful) answer is: solve real problems that are hard for others, in demand by others (meaning lots of people already pay money for it) easy for you, and fun for you!
That means if you can show someone how to improve their golf game, you need to be firing on all cylinders. Setup a worker account on Fiverr.com and offer to critique peoples' golf swing (they send in a video). Record and post a quick 5 minute video every day about something golf related. Publish a quick article every day with something golf related. Buy other golf instructors' $97 courses and find what they're missing, or what unique twist you could bring to your own future "how to" golf membership course...
Decision #2: What Niche Do You Choose?
(a marketable skill like real estate, stock trading, playing guitar, dating, losing weight). This needs to be a "desperate" but not a "poor" niche. For example, coupon collecting and debt reduction seem like poor niches to me (unless you can find someone making good money with it).
A better alternative would be a course on people who want to build $500,000 of wealth into a million dollars or the 1 million dollars they saved for retirement into 5 million, don't you think?
Decision #3: What Price to Charge for Your Course?
Make it $97 with a 90 minute 4-step video plus a bonus report just to reduce the number of decisions you have to make at this point. The cliche is to have 10X the value and I agree with it. So sell a $97 course with $970 of value in your video and report
Decision #4: How Often and What Time of Day to Mail?
Controversy time. There's a Chinese proverb that says, "The best time to plant a tree was 10 years ago." The way it applies to you with internet marketing is that you should have made that information product (membership site, course, whatever you want to call it) 3 months ago, you should have started building a list 3 months ago... but!
Today is close enough so get to it now and clear everything out of your schedule THIS WEEK other than making that product so you can start to make money from it. A piece of advice you're not going to like, but you're going to follow if you want money: send an email to these subscribers (even if it's only a list of 100) at LEAST 3 times a week, preferably 5 times per week or every day.
I won't go off on a tangent here, but you will lose 1% of your subscriber list every day, that's just how internet marketing works, and if it's up to you to generate enough traffic to MORE than replace that 1% of your list. People unsubscribe, that's just what happens.
Be CAREFUL of this: when people say... you email too much. Or I'm unsubscribing from you because you're trying to sell me something. In my case, didn't these people join my list because they wanted to be better marketers and site builders? And yet they don't like it when I'm marketing to them? Or showing them how to solve this problem they signed up to my list to solve?
I hear all the time, "I like such-and-such marketer because he didn't have anything for sale and he didn't try to sell me anything." Is that really the person you want as a mentor? Just something for you to think about.
Decision #5: Best Way to Build a List and Get Traffic?
The toughest question of all, right? Once you create that site, how do you get people to see it? I'm always reluctant to answer this question because 80% of the time, people don't even have something for sale so they're trying to put the cart before the horse: looking at a problem they're going to have in 30 days to avoid doing anything TODAY.
The easy "traffic" answer is to use a site like Fiverr to get 10 articles written, submit them to article sites, setup a free blog where you post these articles with links back to your sites. Setup AdWords ads, Facebook ads, retargeting, find a marketplace like a forum where people can trickle in every day. Setup an affiliate program, recruit your buyers into affiliates and also contact at least 5 people per day for either you to interview them about their product or you to be interviewed about your product (I use TimeTrade for this).
Decision #6: How to Tie it All Together?
I'm probably getting ahead of myself AND revealing too much at the same time, but inside our Income Machine course, we show you how to get it all setup and we basically say...
- Use NameCheap to register a .com domain name (don't register this before joining our course because there are a few things to keep in mind that we don't have time to show here)
- Use HostGator to host your website itself and WordPress to make it point and click easy
- Inside Income Machine, we have a 1-click clone that will setup Paper Template on your "front-end" site (.com) to hold your opt-in page at Example.com/free (build a list) and sales letter at Example.com (sell a product)
- Next, you setup another WordPress blog at Example.com/blog to hold your free articles and videos, and link back to that optin page
- You 1-click clone our "back-end" site at Example.com/members to deliver your products, upsell and manage your members
- You can now do the fun "traffic" stuff like article marketing, joint ventures, an affiliate program, podcasting, paid traffic, and more...
These Are the Pieces of Your Income Machine Once It's Setup
- Niche & hook (domain name)
- Web hosting (online presence)
- Optin page (lead capture: Example.com/free)
- Autoresponder sequence (automatic email followups in case they don't buy)
- Blog (search engine traffic: Example.com/blog)
- Sales letter (something to buy: Example.com)
- Membership site (deliver what they bought: Example.com/members)
- Traffic (articles, joint ventures, affiliate program, podcasting, paid traffic)
Do you see what I mean that you have to crawl before you run? Once again, thinking back to my "not making money" days vs. making money now (I have been full-time since 2009) -- when I wasn't making money, I wasn't "really" trying and my focus was split 1000 different ways. Compared to now, when I do just ONE thing at a time.
Productivity Milestone #1: Four Daily Tasks
It frustrates me when people use productivity software or crazy mindmaps, grids, and schedules to complicate their lives. What ALSO frustrates me is when people say they took 3 weeks off of their business to "rest" or "clear their head." Here's an idea... take that vacation when your business is cranking out money for you!
Just complete three 45-minute tasks and one 15-minute task that moves you closer to you making more money. Multitasking is a MYTH. Checking Facebook and LinkedIn doesn't actually move your business forward, does it?
Productivity Milestone #2: Webinars & Membership Sites
Our Platinum coaching students tell us that these two things are what revolutionized and boosted their income. If you're selling a high ticket course (over $197) then you need to deliver it as one live session per week for 4 or 8 weeks...
If you want to sell several copies of that course, run a free webinar where you teach for 45 minutes and sell for 15 minutes at the end. You're also going to need a membership site to manage all those members. After paying you, they create an account and can login forever.
Productivity Milestone #3: The Right Mindset
Zig Ziglar says, "People often say that motivation doesn't last. Neither does showing, so that's why we recommend it daily." You are going to be your own worst enemy, but if you can nip your problems in the bud you can be one of those "entrepreneur" people with a good attitude who can also think themselves out of a problem even if the deck is stacked against you (i.e. small list).
Make Some Dang Money!
Beware of comparing yourself too much to others (you don't know what goes on with that "happy family" behind closed doors), keeping up with the Joneses (i.e. too big of a house with 3 cars), or living the nomad lifestyle (visiting a new foreign country every week) -- pay off your mortgage instead.
If someone's criticizing you, it's probably because they're deeply insecure about that subject.
Be careful of the "good" and "bad" language you use. I'm not saying you need to be in denial about a problem, but minimize complaining and only complain about something if you have a way to solve that problem, because we all have problems and it's up to YOU as a PROBLEM SOLVER to decide either how the problem doesn't matter or how to break that problem down and solve it!
80% of your activities are a waste so do a bunch of different things: coaching program, membership site, low ticket product, service... and figure out which 20% makes you the most money so you can increase that. HINT: you need to actually COMPLETE these projects and websites and get TRAFFIC and BUYERS to find out what makes money and what doesn't.
Separate the forest from the trees. If you've found a way to make $1000 dollars per week, that's great. But if you're working 50 hour weeks and you're scrambling to "launch" the next money making biz-opp that doesn't really help anyone and only makes money because people can't figure out how to cancel or refund... that's not sustainable.
What IS sustainable is solving a real problem someone has, AND you can do that most effectively by figuring out what makes you the most money. What makes the most money for our business... emailing the list and running pitch webinars. Things like podcasting and blogging, or even speaking at events... makes SOME money and it's fun to do on occasion but it's not the MAIN 20 percent, you see?
Model what you see the money makers doing in your niche. That means you need to "rise above being a geek." Instead of teaching some obscure traffic loophole or even a course about how to get better grades in school (who is really going to buy something like that?), how about you sell something that people are going to use every day?
Why do you think I stopped selling "how to learn PHP programming" courses and instead focused on how to add these things to your sales letter, or a popup plugin like Action PopUp? Or plugins like Backup Creator, Paper Template, and Member Genius? (Those three all available inside Income Machine, by the way.)
Because I experimented with services, coaching, products, and software and after seeing how each one sold, I was able to figure out what the BUYERS (and not just what the complainers) wanted, and moved our business into selling items that people use in their business every day...
If you too want to discover how to create a REAL online business that lasts through age 30, 40, 50, 60, 70, 80 for you, so you don't have to "scramble" or "reinvent yourself" every 3 months, you'll want to check out our Income Machine course right away and setup the system and funnel that all successful online businesses have:
Click Here Now to Claim Your Free "Income Machine" Blueprint
Be sure to click over to that Income Machine training and while that's loading, can you leave me a quick "happy birthday" message below?
038: Sell a Complete Course (Info-Product Creation & Membership Sites)
Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business...
- QUICK THOUGHT #1: no one wants to buy tips or tid-bits
- QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break"
- QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine)
Eight Components to Selling a Complete Course
- Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name)
- Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS)
- End goal
- Milestones
- Coaching upsell
- Templates
- Checklist
- Case study
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037: What is Your Magic Trick? (This Should Change Your Copywriting, Webinars, Sales Letters and Membership Sites Forever)
Urgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)...
- How to make more sales and money and present your sales message with almost zero "prep time"
- Sell the sizzle and not the steak (and NOT the big box of crap)
- Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more
- Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how!
Visio Diagram From Hell:
Siri vs. Cortana commercial:
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036: Keep it Stupidly Simple (When It Comes to Your Membership Sites, Webinars and Sales Letters)
Welcome back to the Robert Plank Show, tune in today to discover:
- What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?)
- Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again
- Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme"
- How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list
- Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add all the upsells, dashboard, etc. that you want
Here are the questions I asked you in today's call -- but keep the answers to yourself!
- Do you email every day?
- Is all your content (i.e. podcasts or videos) "one take content?"
- Do you have a payment button online where I can buy from you today?
- Are you completing four daily tasks every day?
- Do you publish one "piece" of content per week? (podcast, YouTube, pitch webinar, or webinar class) FACEBOOK does not count.
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Membership Site Training, Plugins & Clones Now
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035: Alumni Pitch Webinars and Version Two
Listen to today's Robert Plank Show to discover the launch technique you can use whether you're making $100 per month or $100,000 per month from your online business at the moment, including:
- the "fire and motion" most product launches forget about
- the exact kind of pitch webinar you need to use to promote your products (teach long division and sell the calculator)
- how to re-promote your existing products to pay your bills for years to come
- how to avoid being stuck in "product creation" or "product launch" mode and still make money when you update your courses
- And more! Please welcome our brand spanking new sponsor for this week: Membership Cube
- Additional resources: Membership Cube (create that membership site), Webinar Crusher (pitch your products with webinars), Make a Product (self-publish on Amazon.com), Podcast Crusher (create your own podcast on iTunes)
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Membership Site Training, Plugins & Clones Now
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034: Instant Content Creation Secrets (Eight Techniques to Get the Creative Juices Flowing)
Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover:
- what quickly beats stress and gets the creative juices flowing (hint: exercise)
- what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.)
- Forget what you learned in school about "writing" to impress your teacher
- Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket)
And our eight techniques to explode our creativity and churn out that content:
- private label rights as a starting point
- sales letter first -- combining things = creativity, problem/alternatives -> only solution
- four milestones -- document your steps/notes
- question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out
- WWHW each chapter (i.e. book)
- RATGUM
- video/audio instead of writing (you won't agonize about it)
- enhancements: checklist, membership site, challenge, case study
RESOURCES
- Membership Cube (create your membership site)
- Make a Product (create your book and publish to Amazon)
- Webinar Crusher (product creation with pitch webinars and webinar classes)
- Email me at robert@robertplank.com for feedback or ideas for the next episode of the Robert Plank Show
So tune into the latest and greatest episode of the Robert Plank Show right now, and while you're at it, register for our upcoming membership training:
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Membership Site Training, Plugins & Clones Now
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033: Membership Cube 3.0 (The Ultimate Membership Site Plan)
Membership sites! Check out the latest Robert Plank Show to discover:
- the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars)
- the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip)
- how to get a 4-part or 1-hour course out fast and then organize it with TablePress
- how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube)
- This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it
- What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator
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Membership Site Training, Plugins & Clones Now
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032: The Decline of Social Proof (Why You Should Value Money Over Blog Comments)
Tune in to today's Robert Plank Show to discover:
- how you too can make your own set of rules (do whatever you want and still make as much money as you want)
- how to "rise above being a geek" (a huge factor in those that make it and those that don't)
- when social proof works against you (dangerous)
- the 10/20/30 strategic reverse comment strategy to get a flood of blog comments
- when you don't even want blog comments (like under this post!)
- and more!
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Membership Site Training, Plugins & Clones Now
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031: The Self-Recharging Bank Account (Use Facebook Ads & Retargeting to Create a Flow of Endless Leads & Sales)
True in to this episode of the Robert Plank Show where we talk about:
- how to get a flood of traffic, leads and sales into your new or existing online business
- what garbage traffic to avoid (also avoid: "split testing")
- How to use what I discovered from Google AdWords ads to apply to any part of your business to turn on the traffic anywhere
- Why the "old way" of Facebook advertising (fan pages and inviting friends) doesn't work, plus what to do when the only people clicking on your ads seem to be competitors "checking you out" instead of buying
- the three-pronged "interests, retargeting, datafile" method that finally works when combined with a conversion pixel (explained in today's show)
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
So tune in right now below... and while you're listening, be sure to register for our upcoming (Wednesday August 13th) free membership site training below:
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Click Your Way into Online Profits Using WordPress, Paper Template and Plugin Dashboard
I honestly believe that this year (NOT next year) and this month (NOT next month) is the month and year that you'll create that website that makes money, update or re-do an already money making site or whip out that brand new stream of income...
For a few reasons:
- This thing called "WordPress" that allows you QUICKLY to point and click your way to type in whatever content you want (without a lot of technical skills)
- WordPress plugins that then take what you've written and change the look and feel (for the most part, remove the sidebar) so you have a FOCUSED (single call to action) landing page
- Everyone says people have a "lower attention span" these days... which means you can get away with a shorter sales letter, shorter sales video, AND if you just run a few ads (like Facebook retargeting) then you can leapfrog ahead of your competition
I know it's easy to get "confused" about which web host to use, what theme to have, which plugins, what color and font to have on your web pages... heck, I've even seen people try to "code" their own HTML web pages as if it was 1998 (and remember how those pages looked?)
Component #1:
WordPress (Posts and Pages)
Look, we both know that you're probably not in the web design business, the computer programming business, the shopping cart business. If you're doing any of this right, then you have a PASSION for a niche like guitar, learning a language, losing weight, etc.
Even as a nerdy computer programmer, I don't want to have to re-invent the wheel from scratch every time! I want to type out what I want, click a button, and it's done. Ready to collect email optins or take payments. I don't want the "solution" (a really complicated page building system with 100's of choices) to be more confusing than the problem (not having a web page to begin with).
That's why when it comes to any web page including a blog, sales letter, optin page, webinar registration page (so I can drop a retargeting pixel), or webinar replay page...
I No Longer Upload and Edit
HTML Files on a New Site!
Instead, I point and click WordPress pages...
The next thing I need you to know about blogs and WordPress: posts and pages. POSTS are really only relevant when you're talking about a straight up blog, online journal. New post on July 1st, here's my diary entry. New post on August 1st, diary entry.
A PAGE is navigation. On a blog you're talking about "Contact Me" pages, "About Me" pages, "Best of This Blog" pages. The Contact Me page doesn't have a date on it, it's just there.
I like to think of posts as journal entries going top to bottom, pages as going left to right.
Component #2:
Paper Template
(Frontend Sales Page, Download Page, Optin Page)
That's where Paper Template comes in. Using WordPress, you can install our "Paper Template" plugin which will allow you to create a "piece of paper" looking landing page in addition to your blog.
For example, I have my blog at RobertPlank.com, and I can create an additional PAGE at RobertPlank.com/free that's a landing page, a forced optin page, and I don't have to "link" it from anywhere else on my blog if I don't want to.
This landing page is called an OPTIN PAGE which is that white piece of paper with a headline explaining some freebie I'm giving away (like a short report), three bullet points (explaining the short report), a sentence telling someone to fill in the form below, and an optin form to enter in their name and email address.
They fill it in, they get that bribe in exchange for their name and email address and they can UNSUBSCRIBE at any time.
If I really want to make money I can install WordPress at the "root" of a domain, the .com, like WebinarCrusher.com, and then install Paper Template onto that WordPress site, create a "paper" page and then set it as the front page of the site.
So someone goes to the "root" of WebinarCrusher.com, they aren't looking at an HTML web page where I had to edit CSS code and upload images, they're looking at a WordPress PAGE that I edited (it just happens to be the front page).
Not sure what to place on that sales letter? Glad you asked... Paper Template has a 1-click pre-written sales letter. It drops in all the basic components you need on a sales letter...
3-part who-else headline, 3-part anticipation subheadline, establish the problem and alternatives, huge breakthrough, vague solution, solid solution, detailed explanation, who's it for, how it's delivered, breakdown of each module, offer stack table, price reveal, guarantee certificate, priority order form, all that good stuff.
Don't be overwhelmed. Just delete what you don't need and edit the headlines and text of what's remaining... by the way, Paper Template also comes with pre-written headlines and bullet points so you can drop in what you need anywhere and just fill in the blanks.
Instead of confusing ourselves with 10, 20, 30 different types of landing pages (Under construction page??? Coming Soon page? Sold Out page?) let me make it simple for you, Paper Template has these "types" of web pages (almost identical but with different placeholder text written in):
- Optin Page (ask for an email address)
- Sales Page (present an offer and ask for the sale)
Webinar Signup Page (let's skip this, it's just a fancier 1-click optin page but for a webinar)Webinar Replay Page (also skip this, it's a "wider" version of our piece of paper with nothing on the page but a headline, video and link to go to the sales page after they're done watching)- Download Page (piece of paper web page with no links to it that offers a PAID product for download)
- Gift Page (same as above but it's a FREE product for download after someone registers on an optin page)
Let's get to it...
I'm going to explain a few steps that I take when setting up these funnels so bear with me if I'm brain-dumping a few things at you:
- Register a .com domain name (cost is $10) that contains your niche keyword and a filler keyword, for example, WebinarCrusher.com contains the word "webinar" but I can't register Webinar.com so I go with WebinarCrusher.com
- Install WordPress and Paper Template and set a "sales letter" (one single piece of paper template that explains an offer with nothing else to do at the bottom other than buy) with a payment button on the bottom (we prefer PayPal). You can check a box in your Paper Template settings to make this the front page, as in WebinarCrusher.com
- Set the "download link" someone goes to after paying (this is a setting in your PayPal button) to WebinarCrusher.com/download123xyz -- this will be another of our WordPress PAGES -- we can always rename or move to a membership site later but it's keep it simple. The front page is the sales letter, this "download123xyz" will be a page with videos or links to PDF files where they download our course
- After creating that button, go back to your WordPress site and create a new page with the "Download Page" template (which contains verbage like what they can expect to see on their credit card statement, delivers the download, links to an upsell, etc.
Only four steps to have a web page that promises something for sale and delivers that download.
I know people geek out about things like a "video sales letter" -- guess what happens with those these days? They find no one's going to sit through a 90 minute video like they did a couple years ago, so they add a couple bullet points under it... more headlines... an offer stack. Next thing you know, it's a long form sales letter, should have used Paper Template.
OR you might see "web 2.0" web pages. They're very wide, taking up most of the computer screen (good luck making that look good on a tiny phone screen, Paper Template is responsive).
These web 2.0 pages will usually have lots of columns (not too great for readability and the "bucket brigade" trying to pull them to the end of your sales letter).
Usually they'll have one color background for the first chunk of the page (like blue) and then a different background color dividing the rest of the page (such as a white background)... so it's more or less a long form sales letter, only wider, and with two different background colors...
Either way, I believe that the TEXT on a web page is more important than your design or even fancy video -- ugly pages sell. I wish for my own ego's sake that wasn't true but that's what I've observed since making these "paper template" web pages.
If you want to get really fancy then here's how I build out my funnel for a FRONTEND site:
- Install WordPress on the .com level like WebinarCrusher.com: this one WordPress site will hold all my PAGES like the sales page, optin page, download page, etc.
- I create a "sales page" Paper Template page and set it to the front page of the site: WebinarCrusher.com
- Add download page at WebinarCrusher.com/download123xyz: so WebinarCrusher.com -> WebinarCrusher.com/download123xyz
- When you're ready to setup an optin page (which I like to do for cold traffic), then you'll create a "gift download" page. I prefer to either paste three EzineArticles into a Google Drive and save as a PDF, or grab a YouTube video (even one of my own) as a free gift. This just delivers something for free (hidden from navigation) and links to the sales letter at the bottom: WebinarCrusher.com/gift-download -> WebinarCrusher.com -> WebinarCrusher.com/download123xyz
- Now we need to create a page that asks for the optin at WebinarCrusher.com/free. Don't worry, it's just a click away. Explain the free gift on a SHORT web page (with three bullet points) and use an autoresponder service such as Aweber to collect their email address: WebinarCrusher.com/free -> WebinarCrusher.com/gift-download -> WebinarCrusher.com -> WebinarCrusher.com/download123xyz
If I want to get fancy and create something like an upsell page, I just create another "sales page" template in there at WebinarCrusher.com/offer and I could change the funnel sequence to:
WebinarCrusher.com/free -> WebinarCrusher.com/gift-download ->
WebinarCrusher.com -> WebinarCrusher.com/offer ->
WebinarCrusher.com/download123xyz
An upsell page is nothing more than a web page with a button to buy and an additional link under that button saying "No thanks, take me to my download page."
If I wanted to create a membership site in the future, I would use something like Member Genius and setup a SECOND WordPress site at WebinarCrusher.com/members (and have all my protected content in there) and setup the payment button to go to the registration page for that membership site instead of just "WebinarCrusher.com/download123xyz" but let's not get TOO technical...
Once you have that funnel setup you can do lots of interesting things like add countdown timers to those optin pages and sales letters (sparingly) which is built into Paper Template...
You can make use of re-usable "snippets" of code, for example if you want to place tracking codes on different pages or different payment buttons (we like to offer a 1-pay and a 5-pay payment plan on most sales letters) -- also built into Paper Template.
Paper Template will also manage your on-site and off-site redirects. You could for example, cloak your affiliate link, redirect an old deleted page to something new, or even shorten some of your own affiliate's links, and track the clicks over time -- built in.
Click Here to Download "Paper Template" Right Now
(Opens in a New Window)
But for now, let's just keep it simple!
Component #3:
Plugin Dashboard
(Install & Update Plugins)
Real quick, the final piece that ties it all together. When creating one of these new sites from scratch I like to use Plugin Dashboard to drop in all the plugins I need in one go.
I'm talking about your security plugins, SEO plugins, backup plugins. I'm talking about all the "little things" you always forget to do in WordPress like setup the link structure, set the sitewide title and contact email, and yes, even install plugins like Paper Template.
There is a "Paper Template" checkbox inside of Plugin Dashboard. The only information you need to give it is your license key and license email address (it automatically fills it in if you have that open in another browser tab) and it pulls it down from the cloud, activates it and you're ready to click your way into sales funnels and profits using WordPress.
Tools You'll Use
- WordPress (free and installs easily using "SimpleScripts" in most web host control panels)
- Paper Template (just $47 for the Ultimate version and allows you to create & manage WordPress landing pages)
- Plugin Dashboard (just $17 and installs & updates your plugins)
Click Here to Download "Paper Template" Right Now
(Opens in a New Window)
030: Three Proven Internet Business Models That Make Money (Amazon FBA, Fixed-Term Membership Sites, and Facebook Fan Pages)
Please listen to the latest Robert Plank Show podcast right away to discover three easy money making methods using the Internet:
- Amazon FBA training: Dropship CEO
- Fixed-Term Membership Sites: Membership Cube
- Facebook Fan Pages: Setup a Membership Site
Like the Robert Plank Show on Facebook
Can you please leave a comment below and tell me: what is your favorite way of making money online? (it doesn't have to be one of the methods listed in today's show)
Podcast: Play in new window | Download (Duration: 40:49 — 37.4MB) | Embed
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There’s No Need to Be Disappointed About Making Money Online: You’re Right!
I have some very important news for you today and that's:
YOU'RE RIGHT!
Let me explain. There's something I'm sure you've seen that we can call "internet marketing irony" and that's what happens when:
- You buy this thing called "private label rights" and outsell the product originator, only to have them get angry at you for outselling -- this happened all the time years ago when I got my start (jealousy)
- Other internet marketers seem to get upset when you do things like: mailing your list, following up, running pitch webinars, charging higher prices... you know, this thing called "marketing" (inner conflict)
- You see someone promoting a "product creation" course when they only have one product, a "book creation" course when you can't find their book, a "selling on Amazon" product when they aren't selling anything on Amazon (re-teaching what they barely know instead of implementing)
- Posting questions like, "I want to use this webinar service but I need something that can handle 10,000 guests..." Or, "I want to use this autoresponder service but I need something that holds 1,000,000 subscribers" (chest beating, they don't have 1 million subscribers)
Let's just call it what it is...
Entertainment... a SOAP OPERA!
If you spend too much time with the indecisive, negative, bitter, unmotivated people of the world then they will drag you down to their level... it's true...
I'm NOT saying you shouldn't help people. I post in public areas here and there and I definitely monitor what others are doing because I want to stay "in touch..."
But when "they" are getting too negative, you need to identify when criticism becomes complaining and shut that off... complaining means, the same negative message on repeat with no "real" solution.
"You are what you are and where you are
because of what has gone into your mind.
You can change what you are and where you are
by changing what goes into your mind."- Zig Ziglar
I'm not going to ask you something cheesy like, "What if the Wright Brothers, Thomas Edison, the founder of UPS, Colonel Sanders, etc... had given up when they first started?
Do you remember when you first got started online? Chances are most people told you it was a bad idea, or you even had to keep it a secret from several people...
I listened to the wrong people for a long time (the ones that told me I should stay at my day job) and I remember being ANGRY that I had to get a mortgage. My "favorite guru" at the time bragged about buying a home in cash (he now lives in a small apartment).
Problem: Vicious Cycle of
Negativity & Self-Doubt
I'll admit... I was one of those NEGATIVE people! I was a teenager, coding this and that plugin while I saw all these "rich guys" create autoresponder services, web hosting companies, heck, one guy made a plugin that added a visitor's first name to a web page, he sold tons of copies at $99 all day long. I thought... this guy has to be stopped... why won't people see? I spent all kinds of time posting about my "cause"... until one day I realized I was spending all my time tearing others DOWN instead of building something UP.
- If someone keeps dragging you down, day in and day out, they've gotta go... I'm sorry but you know deep down who they are
- If you find yourself being too negative for too long, maybe you need to unsubscribe from a few lists (not mine of course), unfriend a few people on Facebook (I have 245 people on my block list and way more I've unfriended or unfollowed) -- it's ok to check in on them on YOUR terms, but don't let THEM interrupt YOU
- Move closer towards the people you want to be like -- those people with successful businesses that make money
As an internet marketer (even if you are in some other niche and you are MARKETING on the INTERNET, you're still an "internet marketer") you should be aware of what others are doing. You should WANT to be sold to. You should PAY ATTENTION to what gets you to click and buy...
Solution: Ask Better Questions
The saddest thing is when I see an internet marketer (sometimes a subscriber but not always) say something like:
- They hate those "long ugly sales pages" (that they buy from anyway)
- They get "bombarded" with emails (that they chose to subscribe to and that they buy from anyway)
- They hate those "pitch webinars" where evil marketers try to sell them something -- in that case, I hope you also don't watch TV (commercials), go to the movies (previews), drive a car (radio and billboards), read magazines (print ads), or browse web pages or Facebook (sidebar ads)... you should look at it as an opportunity to GROW your business by getting the ideas all around you and seeing what works (and what doesn't)
Doesn't it make sense that if you ask better questions of yourself (like "what's good about this?") then you'll get better answers, which you'll be able to use to solve your current problems (like "what price do I charge?") to get better problems (like "now how do I handle all these online sales?")
You're right either way. If you "THINK" it's all a scam, and that there are too many issues to sort out with this internet marketing stuff, you're right. If you KNOW you'll do what needs to be done (and that's not necessarily more hours or "hard work") then you'll do it. You'll make that optin page, sales letter, membership site, and start sending traffic, adjusting, and making sales.
If the usual mentors you think about (Richard Branson, Steve Jobs, Donald Trump) started over from scratch, do you think they would "play around" with graphics, domain names, and which WordPress them and plugins to use... OR... do you think they would set something up that's good enough and adjust from there?
I'm curious to know in the comments below... what mistakes do you see other marketers making, especially in the products they put out? And what can you learn from their mistakes?
029: Productivity Hacks of the Ultra-Successful
Tune in to today's Robert Plank Show podcast to figure out how to get more in less time, enjoy what you do and easily get everything done that you need to make money... topics covered...
- Are you Kanye West or William Shatner? (huge distinction in your marketing)
- How to separate out your sparks, maintenance tasks, and money generating activities
- The only time management system that's worked for me (hint: it involves throwing out your whiteboard and your to-do list)
- The real secret to creating a lot of money making "stuff" (batching)
- And more
"Productivity Hacks" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
So be sure to listen to today's podcast episode and leave a quick comment below answering me this:
"What's your BEST productivity hack to get more out of your day?"
Podcast: Play in new window | Download (Duration: 23:53 — 21.9MB) | Embed
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Amazon FBA Seller Income: The Secrets of Retail Arbitrage and Private Label Sourcing That “They” Don’t Want You to Know
There's this thing called the Amazon Seller program that I've been using for the past 30 days to make a "side income." As an internet marketer, it's super important to have multiple streams of income...
- There are only so many people in your niche to buy your products
- There are only so many people willing to join your monthly program
- There are only so many people who will use your software
- Only so many people are the "right fit" for your coaching program and so on...
Let's go mass-market. Amazon Seller is different from their Kindle program (digital books), CreateSpace (physical books), and WAY different than their affiliate program (promote Amazon products for 5%) so let's not get it confused with that...
This is a lot like eBay minus the "auction" and "bidding" part of it. You say I have THIS for sale at THIS price. You can usually just add yourself as a seller on one of their existing products. For example, you have a copy of the Four Hour Work Week around the house (as I had several copies), you list it in New or Used condition with the price you want to sell it for (shipping is added on).
When it sells, Amazon emails you and says... here is the shipping label to print out, put that item you just sold into a box and mail it.
Heck, the FIRST time we looked into the Amazon Seller program was to sell physical copies of our home study courses. Because technically, you could combine a printed manual and DVD set in a cardboard box, buy your own UPC code for $1.99 and sell a physical product (in a box) of your course as an Amazon product. But let's not get too off-track with the possibilities...
Many people have been able to turn this Amazon Seller method into a full time income (you can scale it to the point where your items sit in Amazon's warehouse and they handle the shipping as things are sold). You can get your own physical products private labeled (outsourced)...
What "They" Tell You
I'm not in the business of trash talking any other internet marketers, but the DANGER is that over the past few months I've seen one marketer tell you to sell supplements using Amazon's program... I wouldn't do this without a quality control process and without a lawyer...
Another marketer claims to make $100,000 per month when I heard around the grapevine he spends $100,000 per month on ads... so he's breaking even in order to get that screenshot to then sell you a course on "how he did it"... not good.
And still another marketer pitched a course showing a so-called "Amazon listing" of a product he had created. A couple problems: one, I searched his company name and product name on Amazon, no results. Another issue is the listing he showed had a 3D DRAWING (computer rendering) of the item that was selling instead of the item that was selling. When was the last time you saw something on Amazon with a cartoon instead of a picture of the real product? You don't. It's against Amazon's rules...
Four Real Ways to Do It
Let's not allow a few dishonest marketers ruin it. There are tons of people making money as Amazon Sellers and you personally deserve to be in that category. The point is there are a couple of marketers who are sharing bad knowledge and let's not let that ruin our day. There are two ways to make money as an Amazon Seller:
- Retail arbitrage: pick up items with a certain criteria from discount stores (scan using a smartphone app) like Walmart, BigLots, Costco, sell them at a profit from Amazon (add yourself as a seller in an existing Amazon listing)
- Product sourcing: get your own wine bottle opener, water bottle, LED flashlight, vegetable peeler, muffin making pan, etc. created for pennies and sell on Amazon (create your own Amazon listing of a brand new product)
Those are the two strategies, and there are also two different ways you can ship items on Amazon:
- Fulfilled by Merchant: you don't send anything directly into Amazon, you just list it as your inventory. When it sells, you print the shipping label yourself and mail out to each customer
- Fulfilled by Amazon (FBA): you send your items in a big box to Amazon, they sit in Amazon's warehouse and you're done. When a sale comes in, Amazon mails it out themselves using prime shipping
You can do both... have some of your inventory on-hand and more in Amazon's warehouse. The point is there are four ways total:
- Retail arbitrage + fulfilled by merchant: Great if you want to try this thing out, find a used book around the house, price it at a penny, make a dollar or two profit from shipping
- Retail arbitrage + fulfilled by Amazon: My preferred way to do it, pick up a ton of SPECIFIC items from discount stores (like 20 water bottles that showed to have a HUGE seller ranking plus a huge profit margin), mail them all to Amazon in a box so I don't have to print 20 different shipping labels when those items sell
- Product sourcing + fulfilled by merchant: you could get, for example, a whistle or jump rope or foam roller made... have them ship samples directly to you, or even get that first shipment of 100 or 500 right to you. When the orders come in, YOU label and package and mail these items out so you don't have to wait 1 week period for Amazon to process your inventory
- Product sourcing + fulfilled by Amazon: this is where the big bucks are made. Have your product sourcer ship your items directly to Amazon's warehouse (this is the method Lance used in our Dropship CEO course while I was playing around with retail arbitrage)
Lance and I have a course where we show us doing this called Dropship CEO, and to my knowledge (I don't look TOO closely at competitors) -- NO ONE combines both. Retrail arbitrage to get started, then product sourcing to ramp it up and scale.
SOLUTION: Start With Retail Arbitrage, Then Add Product Sourcing
What also surprised me is that several of the students inside that course realized they wanted to stop for a while and focus just on retail arbitrage... build that up and then switch over to product sourcing once they became tired of it. I think that's a WAY better way to get started than jumping right into the product sourcing part of it.
And not to toot my own horn, but Dropship CEO course (showing BOTH retail arbitrage and product soucing with Amazon) is available to you instantly, right now. No 8 or 10 weeks of drip fed content, no theory, no padding. I want you to get started on this FAST instead of waiting a couple of months to make your first dollar (which would be the case if it was drip-fed).
Does Amazon take a small fee out of every item you sell? Of course. But so would eBay or PayPal. That's called the cost of doing business.
Paid Amazon Ads: Huge Goldmine
There are also lots of hidden Amazon Seller opportunities "the others" skipped over for some reason. For example, Amazon has a paid advertising network that's better for marketers than Google or Facebook. The very first day we advertised on it, Lance sent me a screenshot that showed 3 dollars profit for every 1 dollar spent.
I've ramped up my retail arbitrage too. I literally do it in 1 hour per week. I rush in while I'm already out and usually on my way home from something else, I load up the cart and usually buy out the store's inventory of that item. I tell the cashier not to bother bagging my items, just scan and go. I load up a shipping box (re-used from previous Amazon purchases) and I even tell UPS to come by and pick up the full boxes from me. No more trips to the post office.
Let's not get bogged down on technical details or get ourselves confused here.
Amazon is a great way for anyone to make money. Whether you're looking for a side income, replacement income, or you want your kid to pay for their own college education (as Lance is doing with his daughter). Someone in your house should be doing this and I want to show you how inside our Dropship CEO Amazon course, so click right now.
